Dstillery Audiences

CHINA CLUSTER

Audience Size: 232 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 232 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Lunar New Year Researchers.

Interest Composition Index
Lunar New Year Researchers 57.18% 18.72x
Readers of Chinese Content 67.85% 15.30x
Deal and Discount Aggregator Researchers 20.25% 14.53x
Credit Card Researchers 22.35% 13.25x
United Nations Donors 11.46% 11.67x
Readers of Vietnamese Content 17.52% 10.88x
Costco Deal Blog Readers 3.73% 8.99x
Symphony Music Enthusiasts 30.57% 8.81x
Israel Trip Planners 26.13% 8.51x
Work Visa Researchers 20.51% 8.20x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 2.88x
Urban Outfitters 0.01% 1.56x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is creaders.net.

Website Composition Index
creaders.net 38.47% 516.92x
ettoday.net 16.40% 479.11x
bcbay.com 26.18% 476.21x
udn.com 42.04% 463.81x
chinatimes.com 31.97% 438.76x
wenxuecity.com 37.63% 327.47x
weekendhk.com 8.35% 324.08x
dealsaving.com 9.12% 271.22x
dealmoon.ca 5.05% 233.85x
singtao.ca 16.94% 219.16x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 0.35% 15.42x
Electrical Engineering 0.11% 14.67x
California Universities 0.12% 11.46x
University Research 5.30% 10.58x
Asia Travel 5.27% 10.36x
Canada Culture and Tourism 1.89% 9.97x
Smart Travel 0.34% 9.17x
Canada Tax and Finance Research Cluster 0.24% 8.98x
Spam Call Number Searchers 0.05% 8.70x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male