Dstillery Audiences

CHINA CLUSTER

Audience Size: 613.1 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 613.1 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 83.98% 28.85x
Luxury Womens Brands Shoppers 18.02% 6.72x
Credit Cards Rewards Researchers 14.22% 6.71x
Coders & Developers 14.82% 6.63x
China Trip Planners 14.12% 5.56x
Executive Travelers 14.32% 5.38x
Cloud Storage Provider Researchers 12.47% 5.28x
Online Investors 9.78% 5.23x
United Arab Emirates Trip Planners 11.51% 4.99x
Venture Capitalists 11.01% 4.69x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Zara.

Location Composition Index
Zara 0.04% 3.63x
J. Crew 0.03% 2.43x
Kate Spade 0.02% 2.33x
Lululemon 0.04% 2.06x
American Apparel 0.02% 1.93x
Gap 0.07% 1.89x
H&M 0.03% 1.89x
Banana Republic 0.03% 1.87x
Forever 21 0.03% 1.75x
Brooks Brothers 0.02% 1.70x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 15.41% 591.27x
bcbay.com 13.55% 570.96x
hanyastar.com 6.41% 553.86x
dealsaving.com 6.88% 541.79x
sina.com 4.88% 479.32x
creaders.net 25.47% 478.27x
udn.com 15.57% 451.99x
setn.com 4.45% 439.43x
ettoday.net 5.69% 431.38x
chinatimes.com 8.83% 430.68x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.29% 24.69x
Vietnam Cluster 1.44% 19.81x
Visa & Immigration 2.11% 15.77x
Local & Travel England - East Midlands 0.17% 14.50x
Asia Travel 6.04% 13.16x
Perfume, Makeup & Cosmetics 1.49% 12.76x
Medical Supplies and Information 5.30% 10.46x
Data Analysis & Scripting 9.25% 9.01x
English as a Second Language 2.05% 8.58x
Higher-End Fashion Brands 1.51% 8.00x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999