Dstillery Audiences

CHINA CLUSTER

Audience Size: 265.3 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 265.3 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 88.24% 28.83x
Symphony Music Enthusiasts 23.53% 14.22x
Godiva Chocolate Fans 17.65% 10.31x
Mahjong Players 14.71% 9.51x
Sightseeing Travelers 14.71% 9.33x
Alaskan Cruise Planners 14.71% 9.12x
Summer Activities Researchers 14.71% 8.52x
Cloud Storage Provider Researchers 23.53% 8.51x
Credit Cards Rewards Researchers 11.76% 7.71x
Open Source Developers 11.76% 7.53x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.57x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 12.43% 484.29x
bcbay.com 15.01% 479.85x
nownews.com 9.31% 446.94x
setn.com 12.53% 429.61x
creaders.net 33.40% 409.25x
dealsaving.com 14.59% 406.02x
udn.com 32.80% 389.05x
chinatimes.com 28.19% 373.54x
singtao.ca 8.59% 345.90x
ettoday.net 20.26% 310.52x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.43% 60.71x
Decoration & Fabric 0.11% 29.26x
Visa & Immigration 0.96% 22.73x
Gadgets 0.11% 12.99x
Drawing & Animation 0.04% 11.19x
Data Analysis & Scripting 6.32% 10.94x
Canada Tax and Finance Research Cluster 1.36% 9.46x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.67% 9.01x
Canada Culture and Tourism 5.75% 8.91x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.16% 8.90x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male