Dstillery Audiences

CHINA CLUSTER

Audience Size: 596.7 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 596.7 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 84.40% 28.28x
Luxury Womens Brands Shoppers 17.54% 6.50x
Credit Cards Rewards Researchers 14.49% 6.44x
Coders & Developers 14.98% 6.22x
Executive Travelers 16.17% 5.80x
China Trip Planners 13.93% 5.50x
Cloud Storage Provider Researchers 13.88% 5.32x
United Arab Emirates Trip Planners 12.80% 5.24x
Online Investors 10.17% 5.03x
Los Angeles Mass Transit Commuters 12.34% 4.67x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.07% 3.72x
Michael Kors 0.03% 3.16x
Kate Spade 0.03% 2.85x
Armani 0.02% 2.14x
American Apparel 0.04% 2.11x
H&M 0.04% 1.98x
The North Face 0.03% 1.96x
REI 0.02% 1.89x
Gap 0.09% 1.72x
Coach 0.05% 1.71x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 16.43% 600.51x
bcbay.com 13.27% 582.57x
dealsaving.com 8.57% 536.70x
chinatimes.com 9.86% 500.67x
sina.com 5.08% 490.35x
udn.com 15.89% 489.15x
creaders.net 25.54% 467.50x
ettoday.net 8.87% 435.89x
setn.com 5.63% 425.52x
gonglue.us 7.19% 387.63x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.27% 28.07x
Vietnam Cluster 1.37% 19.83x
Visa & Immigration 1.79% 15.28x
Asia Travel 6.07% 12.72x
Medical Supplies and Information 4.96% 11.25x
Local & Travel England - East Midlands 0.14% 11.19x
Perfume, Makeup & Cosmetics 1.31% 9.69x
English as a Second Language 2.12% 9.41x
Data Analysis & Scripting 9.00% 9.05x
Smart Travel 4.46% 7.75x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male