Explore the China Cluster Audience
Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 282.8 thousand unique devices whose actions qualify for the China Cluster audience.
INTERESTS
The China Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the China Cluster audience is Lunar New Year Researchers.
| Interest | Composition | Index |
| Lunar New Year Researchers | 65.18% | 44.89x |
| Readers of Chinese Content | 79.88% | 20.73x |
| Deal and Discount Aggregator Researchers | 18.48% | 10.53x |
| Readers of Vietnamese Content | 24.26% | 9.83x |
| Symphony Music Enthusiasts | 31.55% | 9.54x |
| Work Visa Researchers | 23.67% | 8.81x |
| Israel Trip Planners | 25.89% | 8.41x |
| Alaskan Cruise Planners | 24.84% | 7.33x |
| Life Insurance Researchers | 24.11% | 7.28x |
| Preppy Clothing Shoppers | 20.66% | 7.24x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
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APPAREL RETAILERS
The China Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the China Cluster audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 3.26x |
| Michael Kors | 0.01% | 2.84x |
| Gap | 0.02% | 2.69x |
| Jos A. Bank Clothiers | 0.01% | 2.30x |
| Dressbarn | 0.01% | 2.15x |
| Hollister | 0.01% | 1.65x |
| White House Black Market | 0.01% | 1.64x |
| Old Navy | 0.02% | 1.47x |
| Zumiez | 0.01% | 1.41x |
| The Childrens Place | 0.02% | 1.40x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
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WEBSITES
The China Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the China Cluster audience is bcbay.com.
| Website | Composition | Index |
| bcbay.com | 19.64% | 584.27x |
| nownews.com | 10.51% | 572.53x |
| dealsaving.com | 11.19% | 540.06x |
| setn.com | 21.39% | 532.38x |
| udn.com | 41.96% | 509.44x |
| chinatimes.com | 30.34% | 492.02x |
| wenxuecity.com | 42.41% | 460.06x |
| appledaily.com | 24.59% | 456.39x |
| hk01.com | 32.15% | 422.91x |
| singtao.ca | 13.52% | 410.37x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.11% | 29.26x |
| Medical Supplies and Information | 0.65% | 21.15x |
| Canadian Real Estate Researcher Cluster | 0.18% | 17.65x |
| English as a Second Language | 0.33% | 17.49x |
| Electrical Engineering | 0.32% | 16.73x |
| California Universities | 0.18% | 13.67x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 12.66x |
| Mining & Natural Resources | 0.11% | 11.63x |
| Visa & Immigration | 0.22% | 11.63x |
| University Research | 7.08% | 11.30x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
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DEMOGRAPHICS
The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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