Dstillery Audiences

CHINA CLUSTER

Audience Size: 147.5 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 147.5 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 80.12% 22.68x
Work Visa Researchers 24.63% 8.52x
Symphony Music Enthusiasts 27.98% 8.45x
Israel Trip Planners 22.25% 8.35x
Godiva Chocolate Fans 24.48% 7.89x
Japanese Tourism Researchers 23.57% 6.75x
Coders & Developers 22.11% 6.62x
Credit Cards Rewards Researchers 19.15% 6.45x
Mahjong Players 18.46% 6.38x
Cloud Storage Provider Researchers 23.57% 6.26x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.93x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is chinatimes.com.

Website Composition Index
chinatimes.com 29.94% 570.12x
udn.com 34.46% 541.98x
setn.com 17.39% 510.82x
hk01.com 17.71% 442.63x
creaders.net 36.85% 435.33x
appledaily.com 25.05% 389.93x
wenxuecity.com 39.54% 365.47x
ettoday.net 17.49% 333.45x
uscreditcardguide.com 11.92% 300.03x
jaynestars.com 3.34% 61.20x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.31% 66.14x
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 1.24% 19.17x
English as a Second Language 0.58% 15.23x
Visa & Immigration 0.44% 14.50x
Smart Travel 1.64% 12.31x
Electrical Engineering 0.56% 12.19x
Data Analysis & Scripting 6.26% 11.25x
International Development & Health 0.16% 11.00x
California Universities 0.42% 10.11x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male