Dstillery Audiences

CHINA CLUSTER

Audience Size: 503.3 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 503.3 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 86.30% 41.02x
Work Visa Researchers 26.60% 12.53x
Luxury Womens Brands Shoppers 16.99% 8.86x
Credit Cards Rewards Researchers 13.61% 8.08x
Symphony Music Enthusiasts 16.03% 8.01x
Coders & Developers 16.02% 7.94x
China Trip Planners 14.71% 7.58x
Cloud Storage Provider Researchers 17.00% 7.04x
United Arab Emirates Trip Planners 13.56% 6.65x
Summer Activities Researchers 14.55% 6.64x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.23% 1.07x
Jos A. Bank Clothiers 0.13% 0.99x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 18.82% 624.66x
dealsaving.com 10.77% 590.56x
planmycollege.com 9.74% 575.25x
bcbay.com 13.09% 554.30x
chinatimes.com 12.45% 533.76x
sina.com 6.56% 511.17x
setn.com 7.37% 483.07x
creaders.net 26.02% 481.70x
gonglue.us 11.23% 474.15x
udn.com 22.15% 463.42x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 1.84% 16.68x
Medical Supplies and Information 4.97% 11.67x
Asia Travel 6.89% 11.65x
English as a Second Language 2.66% 11.05x
Data Analysis & Scripting 10.30% 9.84x
Smart Travel 4.57% 8.52x
Electrical Engineering 2.75% 7.47x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 1.73% 6.63x
Fashion Cluster 4.93% 6.47x
MBA Education 3.22% 5.56x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male