Dstillery Audiences

CHINA CLUSTER

Audience Size: 496 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 496 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 72.34% 22.89x
Work Visa Researchers 37.26% 9.75x
Symphony Music Enthusiasts 30.51% 7.66x
Godiva Chocolate Fans 24.26% 7.34x
Coders & Developers 24.02% 6.48x
Summer Activities Researchers 23.18% 6.31x
United Arab Emirates Trip Planners 23.54% 6.11x
China Trip Planners 19.52% 6.07x
Cloud Storage Provider Researchers 23.72% 6.05x
Los Angeles Mass Transit Commuters 24.22% 5.79x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 6.15x
Uniqlo 0.03% 5.34x
Zara 0.04% 4.00x
Patagonia 0.01% 3.94x
American Apparel 0.03% 2.56x
Tommy Bahama 0.01% 2.56x
Kate Spade 0.02% 2.48x
Michael Kors 0.04% 2.48x
Hugo Boss 0.03% 2.40x
Armani 0.02% 2.39x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is hanyastar.com.

Website Composition Index
hanyastar.com 6.23% 483.26x
dealam.com 15.64% 478.75x
thechihuo.com 4.78% 464.85x
bcbay.com 12.38% 454.20x
creaders.net 26.14% 415.58x
setn.com 6.25% 407.81x
nownews.com 6.63% 399.39x
dealsaving.com 11.20% 396.89x
udn.com 25.85% 386.73x
gonglue.us 14.39% 371.48x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.37% 45.21x
Decoration & Fabric 0.11% 29.26x
Visa & Immigration 1.30% 17.33x
Vietnam Cluster 0.80% 13.90x
English as a Second Language 1.95% 12.71x
Medical Supplies and Information 3.48% 12.58x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.27% 10.94x
Data Analysis & Scripting 9.18% 10.45x
Parenting & Nutrition 0.01% 9.90x
Smart Travel 4.44% 9.55x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male