Dstillery Audiences

CHINA CLUSTER

Audience Size: 549.5 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 549.5 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 85.95% 28.96x
Credit Cards Rewards Researchers 15.27% 6.76x
Luxury Womens Brands Shoppers 17.88% 6.60x
Coders & Developers 15.70% 6.54x
China Trip Planners 14.39% 6.19x
Symphony Music Enthusiasts 14.88% 5.86x
United Arab Emirates Trip Planners 13.69% 5.75x
Cloud Storage Provider Researchers 15.97% 5.72x
Online Investors 11.27% 5.31x
Executive Travelers 0.17% 5.12x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 4.23x
Joe's Jeans 0.01% 4.13x
Uniqlo 0.03% 3.99x
Calvin Klein 0.02% 3.52x
Zara 0.04% 2.45x
Urban Outfitters 0.07% 2.36x
Kate Spade 0.02% 2.32x
Hollister 0.03% 2.27x
Forever 21 0.06% 2.23x
Armani 0.03% 2.19x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 18.69% 657.17x
bcbay.com 12.83% 616.82x
dealsaving.com 10.10% 602.16x
planmycollege.com 8.62% 595.09x
chinatimes.com 10.88% 572.59x
sina.com 5.39% 529.58x
creaders.net 24.77% 510.57x
udn.com 17.14% 499.15x
setn.com 6.08% 470.28x
ettoday.net 11.40% 465.34x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.25% 34.18x
Decoration & Fabric 0.11% 29.26x
Texas Off-Roading 0.28% 25.59x
Vietnam Cluster 1.23% 18.98x
Visa & Immigration 1.76% 16.72x
Home Décor, Furniture, & Decorating 0.04% 13.58x
Asia Travel 6.33% 13.32x
Medical Supplies and Information 4.89% 11.82x
English as a Second Language 2.47% 10.61x
Local & Travel England - East Midlands 0.13% 10.53x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male