Dstillery Audiences

CHINA CLUSTER

Audience Size: 180 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 180 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Lunar New Year Researchers.

Interest Composition Index
Lunar New Year Researchers 60.45% 54.00x
Readers of Chinese Content 71.02% 16.96x
Deal and Discount Aggregator Researchers 25.62% 14.96x
Credit Card Researchers 22.27% 14.43x
Readers of Vietnamese Content 24.83% 11.87x
United Nations Donors 17.16% 11.47x
Symphony Music Enthusiasts 35.74% 10.07x
Work Visa Researchers 25.80% 9.29x
Israel Trip Planners 27.50% 8.46x
Healthcare Discount Shoppers 15.11% 8.21x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.02% 4.59x
American Eagle Outfitters 0.03% 4.24x
The Childrens Place 0.01% 3.78x
Gap 0.01% 3.47x
Victoria's Secret 0.02% 3.27x
Zumiez 0.03% 2.95x
Dressbarn 0.01% 2.88x
Old Navy 0.02% 2.73x
Chicos 0.01% 2.13x
White House Black Market 0.01% 2.11x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is bcbay.com.

Website Composition Index
bcbay.com 25.38% 724.37x
udn.com 38.44% 662.59x
ettoday.net 22.55% 628.72x
chinatimes.com 31.31% 578.98x
creaders.net 49.15% 523.59x
wenxuecity.com 37.28% 462.29x
hk01.com 37.10% 372.46x
uscreditcardguide.com 10.97% 294.23x
sohu.com 53.60% 275.26x
1point3acres.com 10.58% 166.49x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 0.60% 23.17x
Electrical Engineering 0.27% 21.22x
Canadian Real Estate Researcher Cluster 0.15% 20.94x
MBA Education 0.26% 18.35x
California Universities 0.20% 17.77x
Canada Tax and Finance Research Cluster 0.45% 14.60x
University Research 7.01% 13.25x
Asia Travel 7.30% 12.12x
Canadian Universities 0.08% 11.03x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male