Dstillery Audiences

CHINA CLUSTER

Audience Size: 479.4 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 479.4 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 83.72% 42.48x
Work Visa Researchers 25.21% 12.66x
Symphony Music Enthusiasts 15.70% 8.78x
Luxury Womens Brands Shoppers 16.44% 8.63x
China Trip Planners 13.77% 7.73x
Coders & Developers 15.20% 7.70x
Credit Cards Rewards Researchers 12.67% 7.67x
Cloud Storage Provider Researchers 16.66% 7.09x
Summer Activities Researchers 15.02% 6.93x
Los Angeles Mass Transit Commuters 13.06% 6.92x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Everlane.

Location Composition Index
Everlane 0.01% 3.40x
Zara 0.04% 3.04x
Madewell 0.05% 2.88x
Topshop 0.02% 2.82x
Abercrombie & Fitch 0.06% 2.63x
Ann Taylor 0.04% 2.62x
Levi Strauss 0.03% 2.60x
Club Monaco 0.02% 2.58x
Columbia 0.02% 2.53x
Hugo Boss 0.04% 2.46x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 19.25% 583.38x
bcbay.com 12.21% 562.47x
planmycollege.com 10.01% 535.43x
dealsaving.com 11.49% 533.90x
chinatimes.com 11.53% 517.53x
sina.com 7.19% 496.71x
setn.com 6.56% 489.83x
creaders.net 25.30% 463.23x
udn.com 23.65% 440.56x
ettoday.net 15.06% 395.61x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.22% 32.29x
Decoration & Fabric 0.11% 29.26x
Texas Off-Roading 0.28% 25.59x
Visa & Immigration 1.93% 17.23x
Vietnam Cluster 0.83% 13.26x
English as a Second Language 2.50% 12.61x
Medical Supplies and Information 4.61% 12.14x
Asia Travel 7.34% 11.29x
Data Analysis & Scripting 9.79% 9.81x
Home Décor, Furniture, & Decorating 0.02% 8.73x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male