Dstillery Audiences

CHINA CLUSTER

Audience Size: 265.1 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 265.1 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 80.08% 21.39x
Readers of Vietnamese Content 26.06% 9.14x
Symphony Music Enthusiasts 29.95% 9.07x
Work Visa Researchers 24.71% 8.48x
Israel Trip Planners 25.53% 7.79x
Preppy Clothing Shoppers 20.70% 7.11x
Readers of Korean Content 27.52% 7.10x
Japanese Tourism Researchers 22.54% 7.06x
Godiva Chocolate Fans 21.75% 6.92x
Cloud Storage Provider Researchers 25.42% 6.75x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 3.84x
Forever 21 0.01% 3.54x
Lane Bryant 0.02% 3.24x
Jos A. Bank Clothiers 0.01% 2.98x
LOFT 0.01% 2.89x
Zumiez 0.01% 2.54x
Aeropostale 0.01% 2.30x
Old Navy 0.02% 2.18x
Victoria's Secret 0.02% 2.09x
Express 0.01% 1.91x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is bcbay.com.

Website Composition Index
bcbay.com 18.28% 595.22x
nownews.com 11.96% 584.34x
chinatimes.com 28.56% 582.93x
dealsaving.com 11.80% 552.73x
udn.com 38.39% 532.81x
setn.com 21.57% 504.84x
appledaily.com 23.56% 446.30x
wenxuecity.com 42.38% 426.19x
hk01.com 27.85% 415.75x
singtao.ca 9.49% 382.92x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 1.01% 22.43x
English as a Second Language 0.40% 15.73x
Electrical Engineering 0.40% 14.27x
Roleplay & Fantasy Games 0.09% 14.03x
Visa & Immigration 0.35% 13.81x
Canadian Real Estate Researcher Cluster 0.24% 13.68x
California Universities 0.25% 13.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.66x
MBA Education 0.39% 10.97x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male