Dstillery Audiences

CHINA CLUSTER

Audience Size: 185.8 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 185.8 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Lunar New Year Researchers.

Interest Composition Index
Lunar New Year Researchers 61.05% 50.68x
Readers of Chinese Content 70.87% 18.75x
Deal and Discount Aggregator Researchers 25.15% 13.26x
Readers of Vietnamese Content 27.38% 11.76x
Symphony Music Enthusiasts 36.26% 10.57x
Work Visa Researchers 27.79% 9.99x
United Nations Donors 18.70% 9.99x
Israel Trip Planners 29.39% 9.00x
Healthcare Discount Shoppers 15.91% 7.75x
Summer Activities Researchers 25.93% 7.66x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 3.81x
White House Black Market 0.01% 3.74x
Victoria's Secret 0.03% 3.29x
LOFT 0.01% 2.51x
Mens Wearhouse 0.01% 2.40x
Journeys 0.02% 2.29x
Aeropostale 0.01% 2.24x
Gymboree 0.01% 2.01x
The Childrens Place 0.01% 1.62x
Zumiez 0.01% 1.28x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is setn.com.

Website Composition Index
setn.com 21.66% 630.91x
bcbay.com 23.47% 627.04x
udn.com 42.27% 561.76x
chinatimes.com 28.53% 556.53x
appledaily.com 21.88% 542.37x
ettoday.net 32.02% 478.71x
wenxuecity.com 39.68% 457.60x
creaders.net 47.41% 407.69x
hk01.com 38.54% 342.83x
uscreditcardguide.com 11.38% 286.52x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 0.69% 22.34x
Canadian Real Estate Researcher Cluster 0.17% 17.68x
Electrical Engineering 0.30% 14.44x
California Universities 0.20% 14.04x
MBA Education 0.27% 13.25x
Mining & Natural Resources 0.08% 12.70x
University Research 8.76% 12.67x
Canada Tax and Finance Research Cluster 0.46% 12.40x
Asia Travel 9.15% 10.91x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male