Dstillery Audiences

CHINA CLUSTER

Audience Size: 248.7 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 248.7 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 74.32% 17.03x
Work Visa Researchers 31.75% 8.02x
Symphony Music Enthusiasts 33.11% 7.38x
Godiva Chocolate Fans 24.24% 6.83x
Israel Trip Planners 25.80% 6.54x
Coders & Developers 24.96% 6.35x
Credit Cards Rewards Researchers 17.93% 6.19x
Online Investors 18.05% 5.87x
Cloud Storage Provider Researchers 28.63% 5.86x
Mahjong Players 21.96% 5.68x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.81x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is bcbay.com.

Website Composition Index
bcbay.com 17.56% 622.25x
dealsaving.com 12.35% 516.68x
udn.com 35.33% 508.31x
chinatimes.com 31.72% 499.25x
setn.com 16.28% 495.67x
creaders.net 36.40% 439.87x
ettoday.net 21.98% 404.78x
hk01.com 16.55% 386.83x
appledaily.com 28.29% 359.40x
wenxuecity.com 43.19% 339.18x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.48% 58.78x
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 1.84% 16.91x
Visa & Immigration 0.72% 15.30x
English as a Second Language 0.96% 14.75x
Data Analysis & Scripting 8.10% 11.17x
International Development & Health 0.34% 10.88x
Electrical Engineering 0.80% 10.18x
Smart Travel 2.70% 9.91x
Gadgets 0.06% 9.86x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male