Explore the China Cluster Audience
Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 613.1 thousand unique devices whose actions qualify for the China Cluster audience.
INTERESTS
The China Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.
| Interest | Composition | Index |
| Readers of Chinese Content | 83.98% | 28.85x |
| Luxury Womens Brands Shoppers | 18.02% | 6.72x |
| Credit Cards Rewards Researchers | 14.22% | 6.71x |
| Coders & Developers | 14.82% | 6.63x |
| China Trip Planners | 14.12% | 5.56x |
| Executive Travelers | 14.32% | 5.38x |
| Cloud Storage Provider Researchers | 12.47% | 5.28x |
| Online Investors | 9.78% | 5.23x |
| United Arab Emirates Trip Planners | 11.51% | 4.99x |
| Venture Capitalists | 11.01% | 4.69x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
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APPAREL RETAILERS
The China Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the China Cluster audience is Zara.
| Location | Composition | Index |
| Zara | 0.04% | 3.63x |
| J. Crew | 0.03% | 2.43x |
| Kate Spade | 0.02% | 2.33x |
| Lululemon | 0.04% | 2.06x |
| American Apparel | 0.02% | 1.93x |
| Gap | 0.07% | 1.89x |
| H&M | 0.03% | 1.89x |
| Banana Republic | 0.03% | 1.87x |
| Forever 21 | 0.03% | 1.75x |
| Brooks Brothers | 0.02% | 1.70x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
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WEBSITES
The China Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the China Cluster audience is dealam.com.
| Website | Composition | Index |
| dealam.com | 15.41% | 591.27x |
| bcbay.com | 13.55% | 570.96x |
| hanyastar.com | 6.41% | 553.86x |
| dealsaving.com | 6.88% | 541.79x |
| sina.com | 4.88% | 479.32x |
| creaders.net | 25.47% | 478.27x |
| udn.com | 15.57% | 451.99x |
| setn.com | 4.45% | 439.43x |
| ettoday.net | 5.69% | 431.38x |
| chinatimes.com | 8.83% | 430.68x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.29% | 24.69x |
| Vietnam Cluster | 1.44% | 19.81x |
| Visa & Immigration | 2.11% | 15.77x |
| Local & Travel England - East Midlands | 0.17% | 14.50x |
| Asia Travel | 6.04% | 13.16x |
| Perfume, Makeup & Cosmetics | 1.49% | 12.76x |
| Medical Supplies and Information | 5.30% | 10.46x |
| Data Analysis & Scripting | 9.25% | 9.01x |
| English as a Second Language | 2.05% | 8.58x |
| Higher-End Fashion Brands | 1.51% | 8.00x |
Composition Percentage:
The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
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DEMOGRAPHICS
The China Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999
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