Dstillery Audiences

CHINA CLUSTER

Audience Size: 478.5 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 478.5 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 76.87% 25.70x
Work Visa Researchers 31.13% 9.37x
Symphony Music Enthusiasts 24.01% 7.46x
Luxury Womens Brands Shoppers 19.85% 6.50x
China Trip Planners 19.17% 6.38x
Los Angeles Mass Transit Commuters 21.51% 6.06x
Coders & Developers 19.60% 5.96x
United Arab Emirates Trip Planners 19.74% 5.81x
Summer Activities Researchers 19.94% 5.77x
Credit Cards Rewards Researchers 15.75% 5.64x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Everlane.

Location Composition Index
Everlane 0.02% 6.43x
Supreme 0.02% 4.19x
Ralph Lauren 0.03% 3.87x
Hugo Boss 0.06% 3.27x
The North Face 0.03% 3.12x
Uniqlo 0.02% 3.07x
Intermix 0.01% 2.90x
Zara 0.03% 2.82x
Saint Laurent Paris 0.01% 2.72x
Club Monaco 0.01% 2.56x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 18.32% 523.15x
bcbay.com 10.83% 520.52x
hanyastar.com 7.73% 513.26x
planmycollege.com 9.49% 486.28x
setn.com 5.01% 466.82x
dealsaving.com 11.74% 463.36x
sina.com 6.08% 457.97x
thechihuo.com 8.03% 455.57x
udn.com 23.63% 438.57x
creaders.net 23.88% 413.35x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.29% 38.20x
Decoration & Fabric 0.11% 29.26x
Texas Off-Roading 0.28% 25.59x
Visa & Immigration 1.79% 15.77x
English as a Second Language 2.30% 12.00x
Vietnam Cluster 0.70% 11.60x
Medical Supplies and Information 4.22% 11.44x
Asia Travel 8.24% 10.51x
Data Analysis & Scripting 9.28% 8.99x
Smart Travel 4.46% 8.13x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male