Dstillery Audiences

CHINA CLUSTER

Audience Size: 282.8 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 282.8 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Lunar New Year Researchers.

Interest Composition Index
Lunar New Year Researchers 65.18% 44.89x
Readers of Chinese Content 79.88% 20.73x
Deal and Discount Aggregator Researchers 18.48% 10.53x
Readers of Vietnamese Content 24.26% 9.83x
Symphony Music Enthusiasts 31.55% 9.54x
Work Visa Researchers 23.67% 8.81x
Israel Trip Planners 25.89% 8.41x
Alaskan Cruise Planners 24.84% 7.33x
Life Insurance Researchers 24.11% 7.28x
Preppy Clothing Shoppers 20.66% 7.24x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 3.26x
Michael Kors 0.01% 2.84x
Gap 0.02% 2.69x
Jos A. Bank Clothiers 0.01% 2.30x
Dressbarn 0.01% 2.15x
Hollister 0.01% 1.65x
White House Black Market 0.01% 1.64x
Old Navy 0.02% 1.47x
Zumiez 0.01% 1.41x
The Childrens Place 0.02% 1.40x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is bcbay.com.

Website Composition Index
bcbay.com 19.64% 584.27x
nownews.com 10.51% 572.53x
dealsaving.com 11.19% 540.06x
setn.com 21.39% 532.38x
udn.com 41.96% 509.44x
chinatimes.com 30.34% 492.02x
wenxuecity.com 42.41% 460.06x
appledaily.com 24.59% 456.39x
hk01.com 32.15% 422.91x
singtao.ca 13.52% 410.37x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 0.65% 21.15x
Canadian Real Estate Researcher Cluster 0.18% 17.65x
English as a Second Language 0.33% 17.49x
Electrical Engineering 0.32% 16.73x
California Universities 0.18% 13.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.66x
Mining & Natural Resources 0.11% 11.63x
Visa & Immigration 0.22% 11.63x
University Research 7.08% 11.30x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male