Dstillery Audiences

CHINA CLUSTER

Audience Size: 354 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 354 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 72.87% 25.86x
Work Visa Researchers 30.66% 10.53x
Symphony Music Enthusiasts 24.06% 8.06x
Coders & Developers 19.49% 6.73x
Summer Activities Researchers 18.89% 6.53x
China Trip Planners 17.58% 6.52x
United Arab Emirates Trip Planners 18.33% 6.37x
Luxury Womens Brands Shoppers 18.99% 6.36x
Godiva Chocolate Fans 17.17% 6.32x
Los Angeles Mass Transit Commuters 21.14% 6.17x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 5.02x
Zara 0.03% 3.91x
Supreme 0.01% 3.69x
Armani 0.03% 3.51x
Ralph Lauren 0.01% 3.18x
American Apparel 0.03% 3.10x
Ann Taylor 0.02% 3.07x
Club Monaco 0.01% 2.85x
Tommy Bahama 0.03% 2.69x
Lululemon 0.04% 2.61x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is creaders.net.

Website Composition Index
creaders.net 24.03% 399.36x
udn.com 19.99% 367.21x
chinatimes.com 15.23% 308.76x
ettoday.net 12.63% 303.45x
gonglue.us 13.15% 273.37x
appledaily.com 15.15% 247.34x
wenxuecity.com 38.29% 240.98x
uscreditcardguide.com 14.87% 213.85x
rfa.org 8.49% 157.58x
airchina.us 3.08% 66.55x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.25% 40.54x
Decoration & Fabric 0.11% 29.26x
Texas Off-Roading 0.28% 25.59x
Visa & Immigration 1.53% 16.26x
Vietnam Cluster 0.71% 12.02x
English as a Second Language 2.06% 11.18x
Medical Supplies and Information 3.68% 10.57x
Asia Travel 8.55% 9.83x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.23% 9.70x
Smart Travel 4.23% 9.50x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male