Dstillery Audiences

CHINA CLUSTER

Audience Size: 432.3 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 432.3 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 70.18% 23.01x
Work Visa Researchers 31.57% 11.42x
Symphony Music Enthusiasts 29.00% 9.19x
Godiva Chocolate Fans 23.12% 8.18x
Coders & Developers 21.51% 7.42x
Cloud Storage Provider Researchers 24.01% 6.79x
United Arab Emirates Trip Planners 18.99% 6.73x
Summer Activities Researchers 19.03% 6.64x
Mahjong Players 16.51% 6.58x
Online Investors 17.65% 6.43x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.57x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 15.14% 502.49x
bcbay.com 13.91% 473.76x
gonglue.us 10.07% 426.30x
creaders.net 31.26% 424.45x
nownews.com 8.98% 424.42x
setn.com 7.73% 416.66x
udn.com 28.24% 414.19x
dealsaving.com 11.80% 409.77x
singtao.ca 7.25% 405.03x
chinatimes.com 23.38% 365.39x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.36% 50.82x
Decoration & Fabric 0.11% 29.26x
Visa & Immigration 0.99% 19.35x
Medical Supplies and Information 2.95% 15.28x
English as a Second Language 1.64% 14.91x
Vietnam Cluster 0.64% 12.78x
Data Analysis & Scripting 8.20% 10.93x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.22% 10.02x
Drawing & Animation 0.05% 9.71x
Gadgets 0.12% 9.41x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male