Dstillery Audiences

CHINA CLUSTER

Audience Size: 279.6 Thousand Devices

Explore the China Cluster Audience

Below you'll find more information about the China Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 279.6 thousand unique devices whose actions qualify for the China Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The China Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the China Cluster audience is Readers of Chinese Content.

Interest Composition Index
Readers of Chinese Content 72.86% 19.89x
Symphony Music Enthusiasts 27.64% 8.22x
Work Visa Researchers 24.84% 8.02x
Readers of Vietnamese Content 21.28% 7.42x
Japanese Tourism Researchers 23.94% 7.33x
Israel Trip Planners 22.81% 7.16x
Readers of Korean Content 24.08% 6.72x
Godiva Chocolate Fans 21.28% 6.57x
Cloud Storage Provider Researchers 24.57% 6.33x
Summer Activities Researchers 19.70% 5.80x
Composition Percentage: The overlap percentage between the China Cluster audience and the Interest attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The China Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the China Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 5.95x
Journeys 0.01% 3.41x
Carhartt 0.04% 1.14x
Composition Percentage: The overlap percentage between the China Cluster audience and the Location attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The China Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the China Cluster audience is dealam.com.

Website Composition Index
dealam.com 12.48% 614.36x
bcbay.com 18.53% 561.79x
chinatimes.com 30.46% 556.63x
dealsaving.com 13.39% 555.99x
setn.com 16.07% 529.34x
udn.com 35.28% 516.20x
appledaily.com 24.25% 407.82x
wenxuecity.com 42.65% 401.52x
hk01.com 22.33% 388.51x
creaders.net 34.95% 382.93x
Composition Percentage: The overlap percentage between the China Cluster audience and the Web attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the China Cluster audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 29.26x
Medical Supplies and Information 1.10% 17.87x
Electrical Engineering 0.55% 14.60x
Visa & Immigration 0.42% 14.43x
English as a Second Language 0.42% 13.82x
California Universities 0.33% 11.69x
Canada Job Seekers Cluster 0.07% 11.62x
Mining & Natural Resources 0.19% 10.64x
International Development & Health 0.08% 9.94x
Smart Travel 1.28% 9.81x
Composition Percentage: The overlap percentage between the China Cluster audience and the Content Affinity attribute.
Index: A comparison of the China Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The China Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male