Dstillery Audiences

CHRISTIANITY CLUSTER

Audience Size: 409 Thousand Devices

Explore the Christianity Cluster Audience

Below you'll find more information about the Christianity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 409 thousand unique devices whose actions qualify for the Christianity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Christianity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christianity Cluster audience is Bible Study Researchers.

Interest Composition Index
Bible Study Researchers 68.92% 36.10x
Family Values Advocates 53.80% 32.45x
Evangelical Christians 61.80% 31.66x
Christian Voters 42.92% 25.40x
Family Medical Practice Journal Researchers 43.30% 23.49x
Readers of Jewish News 38.58% 20.32x
Poetry Readers 27.73% 15.14x
Conservative News Readers 22.68% 15.13x
Social Conservatives 23.02% 15.11x
Voters 25.95% 14.61x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Interest attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christianity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christianity Cluster audience is Columbia.

Location Composition Index
Columbia 0.02% 1.47x
Tommy Bahama 0.04% 1.46x
Jos A. Bank Clothiers 0.41% 1.45x
Buckle 0.23% 1.42x
The North Face 0.03% 1.36x
Patagonia 0.02% 1.33x
The Childrens Place 0.10% 1.22x
American Eagle Outfitters 0.11% 1.17x
Zumiez 0.07% 1.08x
H&M 0.07% 1.07x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Location attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christianity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christianity Cluster audience is thecripplegate.com.

Website Composition Index
thecripplegate.com 7.77% 438.40x
tvcresources.net 12.01% 372.22x
lighthousetrailsresearch.com 5.44% 333.26x
barna.com 10.19% 315.97x
joniandfriends.org 7.54% 300.64x
challies.com 38.02% 298.72x
opendoorsusa.org 6.00% 297.09x
moody.edu 6.03% 288.12x
str.org 11.62% 281.60x
rzim.org 11.83% 272.36x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Web attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christianity Cluster audience is Christian Music.

Content Affinity Composition Index
Christian Music 12.16% 80.05x
Christian News 35.40% 74.80x
Christian Youth 5.86% 71.85x
Homeschooling 2.28% 63.57x
Christians Prosperity Gospel 14.83% 57.51x
Christianity - Faith, Charity & Counseling 54.59% 43.04x
Christianity - Evangelism & Creationism 66.62% 28.42x
Assorted Topics (Viral Media, Paid Traffic) 0.18% 28.21x
Seventh-day Adventist Church 0.49% 24.46x
Catholicism 24.00% 24.43x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Content Affinity attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christianity Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female