Dstillery Audiences

CHRISTIANITY CLUSTER

Audience Size: 430.5 Thousand Devices

Explore the Christianity Cluster Audience

Below you'll find more information about the Christianity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 430.5 thousand unique devices whose actions qualify for the Christianity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Christianity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christianity Cluster audience is Evangelical Christians.

Interest Composition Index
Evangelical Christians 63.70% 27.89x
Family Values Advocates 57.32% 26.58x
Christian Voters 43.34% 19.32x
Family Medical Practice Journal Researchers 46.21% 17.43x
Readers of Jewish News 39.28% 16.51x
Conservative News Readers 23.08% 12.88x
Social Conservatives 23.04% 12.84x
Poetry Readers 31.09% 12.24x
Voters 27.62% 12.17x
Charitable Organization Researchers 24.80% 10.99x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Interest attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christianity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christianity Cluster audience is Belk.

Location Composition Index
Belk 0.04% 2.35x
Chicos 0.05% 1.14x
Brooks Brothers 0.03% 1.05x
Lane Bryant 0.04% 1.03x
Journeys 0.03% 1.02x
Carhartt 0.18% 0.99x
Dressbarn 0.04% 0.98x
The Childrens Place 0.04% 0.96x
Gap 0.08% 0.87x
Coach 0.04% 0.84x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Location attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christianity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christianity Cluster audience is thegospelcoalition.org.

Website Composition Index
thegospelcoalition.org 7.50% 523.86x
thecripplegate.com 7.91% 512.84x
tvcresources.net 11.79% 471.08x
lighthousetrailsresearch.com 5.13% 409.86x
rachelheldevans.com 5.10% 378.74x
barna.com 7.35% 371.55x
str.org 9.49% 363.54x
challies.com 36.10% 359.37x
rzim.org 7.57% 345.55x
moody.edu 6.60% 342.07x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Web attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christianity Cluster audience is Christian News.

Content Affinity Composition Index
Christian News 36.20% 76.81x
Christian Music 15.40% 76.50x
Christian Youth 6.87% 69.80x
Homeschooling 2.57% 61.22x
Christians Prosperity Gospel 16.11% 56.86x
Christianity - Faith, Charity & Counseling 54.85% 47.56x
Christianity - Evangelism & Creationism 63.41% 33.95x
Catholicism 21.43% 23.64x
Seventh-day Adventist Church 0.52% 23.54x
Right Wing Blogs - Pro-gun & Pro-life 10.11% 21.45x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Content Affinity attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christianity Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female