Dstillery Audiences

CHRISTIANITY CLUSTER

Audience Size: 433.4 Thousand Devices

Explore the Christianity Cluster Audience

Below you'll find more information about the Christianity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 433.4 thousand unique devices whose actions qualify for the Christianity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Christianity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Christianity Cluster audience is Evangelical Christians.

Interest Composition Index
Evangelical Christians 64.73% 27.05x
Family Values Advocates 57.25% 26.71x
Family Medical Practice Journal Researchers 45.56% 17.99x
Christian Voters 43.65% 17.19x
Readers of Jewish News 39.92% 16.18x
Finance Industry 28.33% 16.13x
Social Conservatives 22.37% 12.67x
Conservative News Readers 21.96% 12.55x
Voters 28.20% 11.61x
Charitable Organization Researchers 24.97% 10.54x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Interest attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Christianity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Christianity Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.78x
Dressbarn 0.04% 1.27x
Carhartt 0.20% 1.24x
Lane Bryant 0.03% 1.21x
Zumiez 0.02% 1.21x
REI 0.01% 1.14x
Tommy Bahama 0.02% 1.07x
Aeropostale 0.02% 1.01x
Forever 21 0.03% 0.98x
Charlotte Russe 0.01% 0.96x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Location attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Christianity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Christianity Cluster audience is thegospelcoalition.org.

Website Composition Index
thegospelcoalition.org 8.80% 540.58x
thecripplegate.com 7.81% 537.16x
tvcresources.net 11.87% 508.81x
churchleaders.com 5.54% 463.20x
rzim.org 6.11% 423.95x
lighthousetrailsresearch.com 5.08% 415.03x
barna.com 7.19% 409.96x
rachelheldevans.com 5.49% 392.61x
challies.com 35.14% 377.93x
str.org 9.47% 371.64x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Web attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Christianity Cluster audience is Christian News.

Content Affinity Composition Index
Christian News 35.15% 81.48x
Christian Music 16.05% 74.37x
Christian Youth 6.80% 68.53x
Homeschooling 2.68% 58.87x
Christians Prosperity Gospel 16.03% 57.34x
Christianity - Faith, Charity & Counseling 53.73% 50.70x
Christianity - Evangelism & Creationism 62.63% 36.36x
Seventh-day Adventist Church 0.54% 25.30x
Catholicism 20.55% 24.01x
Parenting Blogs 2.85% 21.97x
Composition Percentage: The overlap percentage between the Christianity Cluster audience and the Content Affinity attribute.
Index: A comparison of the Christianity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Christianity Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999