Dstillery Audiences

CIGARS

Audience Size: 35.4 Thousand Devices

Explore the Cigars Audience

Below you'll find more information about the Cigars audience, broken down in different categories based on their digital and physical behaviors. These are 35.4 thousand unique devices whose actions qualify for the Cigars audience.

Dstillery Crafted Audiences

INTERESTS

The Cigars audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cigars audience is Cigars Shoppers.

Interest Composition Index
Cigars Shoppers 88.90% 34.23x
Craft Spirits Enthusiasts 42.61% 19.52x
Beer Aficionados 38.53% 17.87x
Getting Off the Grid Travelers 28.28% 17.56x
Home Brewing Enthusiasts 42.48% 17.13x
Mens Shaving Products Shoppers 43.08% 16.73x
Leather Goods Shoppers 40.37% 16.53x
Coffee Bean Shoppers 37.16% 16.40x
Marines 34.17% 15.92x
Blades and Hunting Knife Shoppers 46.92% 15.86x
Composition Percentage: The overlap percentage between the Cigars audience and the Interest attribute.
Index: A comparison of the Cigars audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cigars audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cigars audience is Lululemon.

Location Composition Index
Lululemon 0.05% 2.24x
H&M 0.08% 2.18x
Gymboree 0.05% 1.84x
Zara 0.03% 1.82x
Hollister 0.05% 1.82x
Michael Kors 0.05% 1.72x
Banana Republic 0.08% 1.66x
Kate Spade 0.03% 1.64x
American Apparel 0.03% 1.63x
Intermix 0.02% 1.61x
Composition Percentage: The overlap percentage between the Cigars audience and the Location attribute.
Index: A comparison of the Cigars audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cigars audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cigars audience is cheaperthandirt.com.

Website Composition Index
cheaperthandirt.com 12.53% 51.79x
gentlemansgazette.com 11.93% 48.75x
gunsandammo.com 7.76% 42.50x
americanrifleman.org 9.74% 36.92x
budsgunshop.com 12.26% 36.50x
watchuseek.com 5.37% 36.10x
shootingillustrated.com 7.92% 35.31x
recoilweb.com 5.64% 34.96x
gunsinternational.com 5.24% 34.90x
oreillyauto.com 4.87% 33.82x
Composition Percentage: The overlap percentage between the Cigars audience and the Web attribute.
Index: A comparison of the Cigars audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cigars audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.77% 45.39x
Survival Guides 0.63% 42.61x
Home Improvement Contractor 1.86% 39.05x
Construction Apparel 3.59% 37.30x
Marijuana 2.52% 35.71x
Malaya 0.78% 35.04x
Men's Dress Shirt Shopping 1.78% 31.38x
Vaping 3.70% 30.88x
Grilling 4.33% 30.30x
Discount Shopping 4.03% 29.97x
Composition Percentage: The overlap percentage between the Cigars audience and the Content Affinity attribute.
Index: A comparison of the Cigars audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cigars audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male