CINCINNATI CLUSTER

Audience Size: 2.3 Million Devices

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Explore the Cincinnati Cluster Audience

Below you'll find more information about the Cincinnati Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cincinnati Cluster audience.

INTERESTS

The Cincinnati Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cincinnati Cluster audience is Cleveland Cavaliers Fans.

Interest	Composition	Index
Cleveland Cavaliers Fans	32.60%	18.42x
Cincinnati Bengals Fans	33.41%	15.41x
Cininnati Reds Fans	43.16%	15.39x
Liberal News Readers	23.43%	14.29x
Tampa and St Petersburg Trip Planners	23.32%	12.97x
Ohio State Buckeyes Fans	31.37%	12.86x
Financial Business Intelligence Researchers	21.61%	12.68x
Country Music Fans	24.93%	12.58x
Financial News Readers	21.04%	12.54x
Advertising Professionals	21.74%	12.34x

Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Interest attribute.

Index: A comparison of the Cincinnati Cluster audience to the internet population.

APPAREL RETAILERS

The Cincinnati Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cincinnati Cluster audience is H&M.

Location	Composition	Index
H&M	0.02%	1.97x
Carhartt	0.24%	1.59x
Forever 21	0.01%	1.55x
Buckle	0.02%	1.34x
American Eagle Outfitters	0.02%	1.27x
Gymboree	0.01%	1.15x
Hollister	0.01%	1.12x
Journeys	0.02%	1.11x
Chicos	0.01%	1.05x
Old Navy	0.02%	1.00x

Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Location attribute.

Index: A comparison of the Cincinnati Cluster audience to the internet population.

WEBSITES

The Cincinnati Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cincinnati Cluster audience is cincinnatiusa.com.

Website	Composition	Index
cincinnatiusa.com	1.19%	70.54x
cincinnatimagazine.com	2.00%	63.12x
wnewsj.com	1.80%	60.67x
journal-news.com	14.11%	59.82x
wdtn.com	15.21%	59.10x
dayton.com	10.24%	58.92x
fox19.com	33.75%	55.04x
daytondailynews.com	29.06%	53.12x
timesgazette.com	1.41%	52.79x
dayton247now.com	3.95%	51.88x

Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Web attribute.

Index: A comparison of the Cincinnati Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cincinnati Cluster audience is Ohio Universities.

Content Affinity	Composition	Index
Ohio Universities	6.79%	29.12x
Central & Northwest Ohio Cluster	29.83%	20.91x
College Sports	0.50%	18.68x
Cleveland News	37.64%	16.07x
Local & Travel England - North Midlands	0.06%	12.90x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.11%	12.81x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.03%	12.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	11.75x
Central California Cluster	2.50%	11.51x
Indiana Finance & Business Cluster	8.26%	11.50x

Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Content Affinity attribute.

Index: A comparison of the Cincinnati Cluster audience to the internet population.

DEMOGRAPHICS

The Cincinnati Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male