Dstillery Audiences

CINCINNATI CLUSTER

Audience Size: 2.8 Million Devices

Explore the Cincinnati Cluster Audience

Below you'll find more information about the Cincinnati Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cincinnati Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Cincinnati Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cincinnati Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 31.02% 15.72x
Cincinnati Bengals Fans 32.03% 13.59x
Cininnati Reds Fans 38.93% 13.13x
Liberal News Readers 22.74% 12.06x
Tampa and St Petersburg Trip Planners 22.05% 11.24x
Advertising Professionals 19.92% 11.01x
Ohio State Buckeyes Fans 29.44% 10.98x
Country Music Fans 24.22% 10.97x
Financial Business Intelligence Researchers 20.98% 10.95x
TV Advertising Professionals 19.59% 10.77x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Interest attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cincinnati Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cincinnati Cluster audience is H&M.

Location Composition Index
H&M 0.01% 1.61x
J. Crew 0.01% 1.52x
Chicos 0.02% 1.34x
Carhartt 0.23% 1.24x
Michael Kors 0.01% 1.13x
Buckle 0.02% 1.11x
Banana Republic 0.02% 1.05x
Gymboree 0.01% 1.02x
Journeys 0.02% 0.94x
Jos A. Bank Clothiers 0.01% 0.93x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Location attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cincinnati Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cincinnati Cluster audience is cincinnatimagazine.com.

Website Composition Index
cincinnatimagazine.com 2.35% 56.79x
dayton.com 8.47% 54.00x
wnewsj.com 1.76% 53.50x
journal-news.com 14.25% 52.94x
cincinnatirefined.com 1.67% 51.44x
fox19.com 32.87% 49.86x
wdtn.com 15.73% 47.80x
daytondailynews.com 26.73% 47.49x
dayton247now.com 4.26% 45.10x
365cincinnati.com 1.48% 44.73x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Web attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cincinnati Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 5.59% 24.71x
Central & Northwest Ohio Cluster 27.22% 17.19x
College Sports 0.40% 13.97x
Cleveland News 34.70% 13.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 11.61x
Environmental Conservation 0.05% 10.72x
Kentucky News 25.26% 10.20x
Northern California Cluster 6.91% 10.15x
Indiana Finance & Business Cluster 7.47% 10.08x
Central California Cluster 1.99% 9.80x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Content Affinity attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cincinnati Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male