Dstillery Audiences

CINCINNATI CLUSTER

Audience Size: 2.5 Million Devices

Explore the Cincinnati Cluster Audience

Below you'll find more information about the Cincinnati Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cincinnati Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Cincinnati Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cincinnati Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 26.31% 16.21x
Cincinnati Bengals Fans 30.62% 14.13x
Liberal News Readers 19.63% 13.76x
Cininnati Reds Fans 34.67% 12.58x
Advertising Professionals 18.71% 12.42x
Tampa and St Petersburg Trip Planners 18.56% 12.01x
Financial Business Intelligence Researchers 17.66% 11.87x
TV Advertising Professionals 16.41% 11.85x
Streaming Radio Listeners 19.49% 11.62x
Financial News Readers 15.46% 11.53x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Interest attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cincinnati Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cincinnati Cluster audience is H&M.

Location Composition Index
H&M 0.03% 1.59x
Talbots 0.02% 1.42x
Carhartt 0.40% 1.41x
Forever 21 0.02% 1.22x
Buckle 0.05% 1.21x
J. Crew 0.02% 1.20x
American Eagle Outfitters 0.04% 1.19x
Aeropostale 0.03% 1.13x
Dressbarn 0.02% 1.08x
Coach 0.01% 1.05x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Location attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cincinnati Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cincinnati Cluster audience is journal-news.com.

Website Composition Index
journal-news.com 9.94% 56.66x
wdtn.com 14.16% 55.55x
dayton.com 7.22% 54.12x
cincinnatimagazine.com 2.73% 53.11x
wnewsj.com 1.94% 51.42x
fox19.com 25.90% 50.97x
daytondailynews.com 23.96% 50.49x
365cincinnati.com 1.46% 49.00x
timesgazette.com 1.34% 48.63x
dayton247now.com 4.79% 47.85x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Web attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cincinnati Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 4.28% 19.19x
Central & Northwest Ohio Cluster 24.33% 15.53x
Environmental Conservation 0.03% 12.96x
College Sports 0.26% 12.70x
Cleveland News 28.38% 12.50x
Rural Living 0.02% 10.15x
Central California Cluster 1.72% 9.80x
Northern California Cluster 5.96% 9.76x
Indiana Finance & Business Cluster 5.64% 9.75x
Kentucky News 20.98% 9.47x
Composition Percentage: The overlap percentage between the Cincinnati Cluster audience and the Content Affinity attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cincinnati Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male