Explore the Cincinnati Cluster Audience
Below you'll find more information about the Cincinnati Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cincinnati Cluster audience.
INTERESTS
The Cincinnati Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cincinnati Cluster audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 37.65% | 14.02x |
| Cleveland Cavaliers Fans | 29.09% | 13.94x |
| Cincinnati Bengals Fans | 27.52% | 12.05x |
| Ohio State Buckeyes Fans | 28.14% | 11.18x |
| Ohio County and Local Fair Visitors | 33.55% | 10.79x |
| Liberal News Readers | 20.47% | 10.41x |
| Tampa and St Petersburg Trip Planners | 19.89% | 9.89x |
| Country Music Fans | 20.55% | 9.71x |
| Financial News Readers | 18.11% | 9.13x |
| Financial Business Intelligence Researchers | 18.37% | 9.13x |
Composition Percentage:
The overlap percentage between the Cincinnati Cluster audience and the Interest attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
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APPAREL RETAILERS
The Cincinnati Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cincinnati Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.30% | 1.61x |
| Maurices | 0.02% | 1.21x |
| Old Navy | 0.01% | 1.19x |
| Mens Wearhouse | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Cincinnati Cluster audience and the Location attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
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WEBSITES
The Cincinnati Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cincinnati Cluster audience is ketteringhealth.org.
| Website | Composition | Index |
| ketteringhealth.org | 1.15% | 54.10x |
| mcohio.org | 1.13% | 53.45x |
| rcnky.com | 1.19% | 49.20x |
| cincinnatiusa.com | 3.16% | 48.45x |
| cincinnatimagazine.com | 1.81% | 47.78x |
| dayton.com | 8.34% | 46.23x |
| cincinnatilibrary.org | 1.28% | 45.38x |
| citybeat.com | 3.65% | 45.28x |
| newportaquarium.com | 1.29% | 43.94x |
| premierhealth.com | 1.03% | 43.05x |
Composition Percentage:
The overlap percentage between the Cincinnati Cluster audience and the Web attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cincinnati Cluster audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 7.49% | 21.27x |
| Central & Northwest Ohio Cluster | 31.40% | 16.17x |
| Cleveland News | 37.84% | 12.48x |
| College Sports | 0.83% | 12.35x |
| Local & Travel England - North Midlands | 0.05% | 9.99x |
| Illinois College Sports | 0.15% | 9.21x |
| West Virginia News | 10.04% | 9.17x |
| Kentucky News | 27.04% | 9.16x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 9.01x |
| Environmental Conservation | 0.04% | 8.61x |
Composition Percentage:
The overlap percentage between the Cincinnati Cluster audience and the Content Affinity attribute.
Index: A comparison of the Cincinnati Cluster audience to the internet population.
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DEMOGRAPHICS
The Cincinnati Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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