Dstillery Audiences

CLEVELAND NEWS

Audience Size: 1.8 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 50.82% 13.96x
Liberal News Readers 13.42% 12.51x
Tampa and St Petersburg Trip Planners 16.14% 12.21x
Cleveland Indians Fans 35.71% 12.14x
Ohio State Buckeyes Fans 27.93% 11.14x
RC Helicopters and Drones Hobbyists 29.43% 11.06x
Penn State Nittany Lions Fans 19.77% 10.83x
Financial Business Intelligence Researchers 12.66% 10.41x
Financial News Readers 11.05% 10.23x
Advertising Professionals 12.49% 10.15x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.96x
Mens Wearhouse 0.02% 1.23x
Talbots 0.01% 1.21x
American Eagle Outfitters 0.02% 1.20x
Jos A. Bank Clothiers 0.01% 1.17x
Chicos 0.02% 1.16x
Buckle 0.02% 1.13x
Maurices 0.05% 1.11x
Old Navy 0.03% 1.10x
Carhartt 0.18% 1.09x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is morningjournal.com.

Website Composition Index
morningjournal.com 4.65% 61.60x
whbc.com 1.02% 61.08x
vindy.com 3.48% 60.18x
morningjournalnews.com 1.43% 59.60x
tribtoday.com 3.29% 59.36x
clevelandjewishnews.com 1.46% 57.71x
news-herald.com 5.89% 57.38x
medina-gazette.com 1.40% 56.43x
cleveland19.com 26.99% 56.28x
wfmj.com 10.24% 54.42x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.61% 27.97x
Ohio Universities 5.05% 24.34x
Central & Northwest Ohio Cluster 26.62% 15.92x
College Sports 0.27% 14.10x
Northern California Cluster 6.51% 10.36x
Cincinnati Cluster 27.97% 10.28x
New Jersey Travel Location Cluster 3.38% 10.06x
Florida Naples News Cluster 4.64% 9.84x
New Hampshire News 3.96% 9.56x
West Virginia News 9.03% 9.53x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male