Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.5 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 40.14% 22.69x
Ohio County and Local Fair Visitors 49.51% 16.16x
Cleveland Indians Fans 39.49% 14.17x
Liberal News Readers 22.81% 13.91x
Ohio State Buckeyes Fans 32.60% 13.37x
Tampa and St Petersburg Trip Planners 22.66% 12.60x
Financial News Readers 20.70% 12.34x
Financial Business Intelligence Researchers 20.90% 12.26x
Penn State Nittany Lions Fans 24.09% 12.24x
Advertising Professionals 21.39% 12.14x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.49x
H&M 0.01% 1.38x
Mens Wearhouse 0.02% 1.30x
Old Navy 0.02% 1.27x
Gymboree 0.01% 1.25x
American Eagle Outfitters 0.02% 1.25x
Express 0.02% 1.21x
Carhartt 0.17% 1.19x
Victoria's Secret 0.02% 1.09x
Journeys 0.02% 1.08x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is ohio.com.

Website Composition Index
ohio.com 1.86% 66.14x
whbc.com 1.35% 62.09x
indeonline.com 2.74% 61.15x
morningjournal.com 4.39% 58.98x
vindy.com 3.14% 58.77x
wytv.com 1.75% 58.31x
the-review.com 2.78% 57.75x
morningjournalnews.com 1.20% 57.65x
tribtoday.com 3.55% 57.49x
mytownneo.com 1.26% 56.79x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 6.57% 28.16x
Central & Northwest Ohio Cluster 28.76% 20.16x
College Sports 0.52% 19.32x
Cincinnati Cluster 33.80% 16.07x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 14.00x
Ireland Cluster 5.05% 10.97x
Central California Cluster 2.34% 10.79x
West Virginia News 8.46% 10.61x
Assorted Topics (Viral Media, Paid Traffic) 11.87% 10.36x
Upstate New York State Athletics 0.03% 10.12x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male