Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.5 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 40.91% 28.88x
Cleveland Indians Fans 35.03% 21.48x
Cleveland Browns Fans 24.03% 16.75x
Ohio State Buckeyes Fans 22.42% 14.49x
Penn State Nittany Lions Fans 16.89% 10.48x
Cincinnati Bengals Fans 15.40% 10.29x
Liberal News Readers 13.92% 10.24x
Pittsburgh Steelers Fans 15.22% 10.02x
Golden State Warriors Fans 14.39% 9.81x
Water Park Visitors 25.57% 9.69x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.08% 2.76x
Victoria's Secret 0.14% 1.92x
Forever 21 0.07% 1.54x
Gymboree 0.04% 1.52x
Chicos 0.06% 1.48x
LL Bean 0.01% 1.45x
Madewell 0.02% 1.41x
H&M 0.05% 1.34x
Jos A. Bank Clothiers 0.18% 1.29x
American Eagle Outfitters 0.05% 1.19x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is musicboxcle.com.

Website Composition Index
musicboxcle.com 1.49% 129.38x
summahealth.org 1.34% 129.29x
chroniclet.com 1.18% 125.63x
morningjournalnews.com 1.57% 122.50x
riderta.com 1.26% 119.24x
clevelandorchestra.com 1.93% 118.84x
indeonline.com 1.47% 118.66x
clevelandmagazine.com 3.84% 118.15x
the-review.com 1.49% 116.68x
tribtoday.com 3.67% 115.65x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 8.78% 27.29x
Central & Northwest Ohio Cluster 16.00% 19.45x
College Sports 2.51% 16.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 13.46x
Cincinnati Cluster 13.28% 12.95x
Pittsburgh News 14.17% 11.89x
Assorted Topics (Viral Media, Paid Traffic) 4.04% 11.70x
Local & Travel England - North Midlands 0.03% 11.30x
Local & Travel England - Northern England 0.06% 9.38x
West Virginia News 4.46% 9.38x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male