Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.8 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 41.03% 15.71x
Ohio County and Local Fair Visitors 46.76% 11.55x
Cleveland Indians Fans 34.45% 10.87x
Ohio State Buckeyes Fans 31.99% 10.71x
Liberal News Readers 24.19% 9.49x
Tampa and St Petersburg Trip Planners 23.30% 8.72x
Financial News Readers 20.88% 8.68x
Penn State Nittany Lions Fans 22.12% 8.66x
Financial Business Intelligence Researchers 21.00% 8.50x
Cincinnati Bengals Fans 23.78% 8.44x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is H&M.

Location Composition Index
H&M 0.01% 1.54x
Talbots 0.01% 1.46x
Jos A. Bank Clothiers 0.01% 1.32x
Chicos 0.02% 1.28x
Journeys 0.02% 1.25x
LOFT 0.01% 1.24x
American Eagle Outfitters 0.01% 1.23x
Carhartt 0.23% 1.20x
White House Black Market 0.01% 1.18x
Victoria's Secret 0.02% 1.16x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is ohio.com.

Website Composition Index
ohio.com 3.24% 46.02x
chroniclet.com 1.21% 45.31x
whbc.com 1.29% 43.96x
indeonline.com 3.30% 43.12x
wytv.com 1.91% 42.83x
morningjournal.com 4.58% 42.67x
vindy.com 3.01% 42.42x
mytownneo.com 1.42% 41.96x
morningjournalnews.com 1.19% 41.65x
the-review.com 3.37% 40.64x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 7.51% 19.34x
Central & Northwest Ohio Cluster 32.20% 14.62x
College Sports 0.75% 12.55x
Cincinnati Cluster 36.42% 11.49x
West Virginia News 9.61% 8.50x
Local & Travel England - North Midlands 0.05% 8.26x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 8.24x
Illinois College Sports 0.13% 8.21x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 7.71x
Environmental Conservation 0.04% 7.46x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male