Dstillery Audiences

CLEVELAND NEWS

Audience Size: 4.3 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 36.55% 18.05x
Ohio County and Local Fair Visitors 46.49% 15.11x
Cleveland Indians Fans 33.32% 12.69x
Ohio State Buckeyes Fans 29.59% 11.78x
Liberal News Readers 19.62% 10.62x
Tampa and St Petersburg Trip Planners 19.30% 9.80x
Cleveland Browns Fans 23.25% 9.38x
Financial Business Intelligence Researchers 17.23% 9.34x
TV Advertising Professionals 16.95% 9.34x
Financial News Readers 17.72% 9.33x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.48x
Victoria's Secret 0.02% 1.39x
Journeys 0.02% 1.38x
Maurices 0.02% 1.27x
Carhartt 0.22% 1.27x
Buckle 0.01% 1.19x
Mens Wearhouse 0.02% 1.18x
Chicos 0.01% 1.01x
The Childrens Place 0.01% 0.88x
Old Navy 0.01% 0.87x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is clevelandmagazine.com.

Website Composition Index
clevelandmagazine.com 1.07% 46.19x
ohio.com 4.13% 44.66x
whbc.com 1.15% 43.93x
morningjournal.com 4.80% 41.81x
mytownneo.com 1.43% 41.72x
morningjournalnews.com 1.17% 41.61x
wytv.com 2.29% 41.21x
indeonline.com 3.57% 41.15x
vindy.com 3.35% 41.07x
tribtoday.com 3.56% 40.61x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 7.29% 20.67x
Central & Northwest Ohio Cluster 31.53% 15.95x
College Sports 0.83% 13.17x
Cincinnati Cluster 34.32% 12.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 9.97x
Local & Travel England - North Midlands 0.05% 9.08x
West Virginia News 9.76% 9.04x
Environmental Conservation 0.04% 8.37x
Central California Cluster 2.84% 7.94x
Assorted Topics (Viral Media, Paid Traffic) 10.82% 7.74x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male