Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.4 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 36.62% 22.40x
Ohio County and Local Fair Visitors 50.22% 14.78x
Cleveland Indians Fans 36.48% 13.38x
Liberal News Readers 18.31% 12.89x
Tampa and St Petersburg Trip Planners 18.82% 12.33x
Ohio State Buckeyes Fans 29.42% 11.99x
Penn State Nittany Lions Fans 21.43% 11.41x
Financial Business Intelligence Researchers 16.56% 11.23x
Advertising Professionals 16.46% 11.01x
Financial News Readers 14.90% 10.98x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is H&M.

Location Composition Index
H&M 0.02% 1.49x
Gymboree 0.03% 1.42x
Jos A. Bank Clothiers 0.02% 1.34x
Hollister 0.02% 1.33x
Coach 0.01% 1.26x
Mens Wearhouse 0.04% 1.21x
Dressbarn 0.02% 1.21x
Journeys 0.05% 1.20x
Eddie Bauer 0.01% 1.19x
Chicos 0.03% 1.19x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is morningjournal.com.

Website Composition Index
morningjournal.com 4.38% 64.06x
whbc.com 1.09% 63.27x
morningjournalnews.com 1.38% 62.86x
vindy.com 3.99% 62.86x
tribtoday.com 3.25% 62.69x
news-herald.com 6.50% 60.64x
clevelandjewishnews.com 2.10% 59.17x
cleveland19.com 27.85% 58.70x
medina-gazette.com 1.28% 56.86x
wfmj.com 12.51% 55.99x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.22% 27.15x
Ohio Universities 5.60% 24.83x
Central & Northwest Ohio Cluster 27.54% 17.53x
College Sports 0.31% 14.81x
Cincinnati Cluster 29.46% 12.42x
West Virginia News 9.01% 10.20x
Assorted Topics (Viral Media, Paid Traffic) 13.32% 10.12x
Florida Naples News Cluster 5.10% 10.08x
Northern California Cluster 6.16% 10.05x
New Jersey Travel Location Cluster 3.12% 9.71x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male