Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.4 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 43.14% 29.27x
Cleveland Browns Fans 26.09% 16.98x
Ohio State Buckeyes Fans 22.78% 14.02x
Cincinnati Bengals Fans 14.06% 9.84x
Water Park Visitors 27.09% 9.68x
Golden State Warriors Fans 13.48% 9.67x
Liberal News Readers 12.64% 9.49x
NFL Fans 13.42% 9.25x
Pittsburgh Steelers Fans 15.20% 9.14x
Tampa and St Petersburg Trip Planners 13.28% 8.53x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Forever 21.

Location Composition Index
Forever 21 0.09% 2.78x
H&M 0.06% 1.96x
LL Bean 0.01% 1.68x
Gymboree 0.04% 1.65x
Coach 0.06% 1.48x
Chicos 0.05% 1.37x
Aeropostale 0.03% 1.34x
Journeys 0.02% 1.19x
Eddie Bauer 0.01% 1.18x
Victoria's Secret 0.07% 1.13x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is clevelandmetroparks.com.

Website Composition Index
clevelandmetroparks.com 0.80% 148.08x
akrongeneral.org 1.08% 147.97x
shoppingsouthparkmall.com 0.40% 147.74x
nighttowncleveland.com 0.53% 147.12x
playhousesquare.org 0.76% 146.81x
universitycircle.org 1.17% 145.35x
musicboxcle.com 1.45% 142.91x
thecorneralley.com 0.47% 141.00x
cuyfair.com 0.70% 140.92x
cityvisitor.com 0.52% 140.82x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 10.23% 27.00x
Central & Northwest Ohio Cluster 14.88% 20.24x
College Sports 2.37% 16.62x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.22% 12.31x
Cincinnati Cluster 11.44% 12.03x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 11.68x
Pittsburgh News 12.81% 11.23x
West Virginia News 4.09% 9.24x
Local & Travel England - North Midlands 0.02% 8.69x
ISPs & Local Services 0.09% 8.35x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000