Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.5 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 36.66% 24.60x
Ohio County and Local Fair Visitors 51.68% 16.38x
Cleveland Indians Fans 38.18% 15.88x
Ohio State Buckeyes Fans 29.97% 14.29x
Liberal News Readers 19.65% 14.23x
Tampa and St Petersburg Trip Planners 20.37% 13.15x
Financial News Readers 17.65% 13.03x
Financial Business Intelligence Researchers 18.39% 12.84x
Advertising Professionals 18.24% 12.73x
TV Advertising Professionals 17.87% 12.63x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Chicos.

Location Composition Index
Chicos 0.01% 1.86x
Journeys 0.01% 1.49x
Maurices 0.01% 1.39x
Victoria's Secret 0.01% 1.24x
Carhartt 0.08% 1.16x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is ohio.com.

Website Composition Index
ohio.com 1.29% 66.92x
whbc.com 1.33% 62.84x
indeonline.com 2.59% 60.02x
morningjournal.com 4.69% 59.54x
vindy.com 3.53% 59.48x
morningjournalnews.com 1.31% 58.41x
tribtoday.com 3.53% 57.92x
wytv.com 1.91% 56.67x
the-review.com 2.65% 55.96x
mytownneo.com 1.24% 55.77x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 5.92% 29.11x
Central & Northwest Ohio Cluster 26.62% 20.19x
College Sports 0.42% 17.70x
Cincinnati Cluster 30.32% 15.88x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 13.01x
Paper & Packaging 0.03% 11.75x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 11.33x
Ireland Cluster 3.67% 11.25x
Central California Cluster 1.84% 10.98x
Australia & New Zealand Media 1.30% 10.87x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male