Dstillery Audiences

CLEVELAND NEWS

Audience Size: 2.7 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 37.35% 21.69x
Ohio County and Local Fair Visitors 45.65% 14.16x
Liberal News Readers 20.70% 12.99x
Cleveland Indians Fans 35.47% 12.68x
Ohio State Buckeyes Fans 30.80% 12.59x
Tampa and St Petersburg Trip Planners 20.35% 11.59x
TV Advertising Professionals 17.68% 11.43x
Financial Business Intelligence Researchers 19.54% 11.40x
Advertising Professionals 18.80% 11.39x
Financial News Readers 18.14% 11.29x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Coach.

Location Composition Index
Coach 0.02% 1.62x
Jos A. Bank Clothiers 0.03% 1.51x
Mens Wearhouse 0.04% 1.40x
Journeys 0.04% 1.13x
Hollister 0.02% 1.13x
American Eagle Outfitters 0.02% 1.12x
Gymboree 0.02% 1.12x
LOFT 0.02% 1.11x
Old Navy 0.04% 1.09x
Talbots 0.02% 1.08x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is morningjournal.com.

Website Composition Index
morningjournal.com 4.57% 57.07x
morningjournalnews.com 1.35% 56.48x
tribtoday.com 3.32% 56.45x
whbc.com 1.20% 55.03x
vindy.com 4.08% 54.86x
news-herald.com 7.03% 54.31x
clevelandjewishnews.com 2.51% 52.56x
medina-gazette.com 1.12% 52.49x
cleveland19.com 30.26% 52.21x
wytv.com 2.00% 51.39x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 4.99% 23.97x
Central & Northwest Ohio Cluster 27.03% 16.96x
College Sports 0.38% 15.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 13.99x
Cincinnati Cluster 31.22% 13.25x
London Tourism & Events 0.01% 9.50x
Ireland Cluster 2.93% 9.25x
West Virginia News 7.86% 9.24x
Central California Cluster 1.89% 9.06x
Assorted Topics (Viral Media, Paid Traffic) 11.83% 9.01x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male