Dstillery Audiences

CLEVELAND NEWS

Audience Size: 1.6 Million Devices

Explore the Cleveland News Audience

Below you'll find more information about the Cleveland News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Cleveland News audience.

Dstillery Crafted Audiences

INTERESTS

The Cleveland News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cleveland News audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 53.40% 16.74x
RC Helicopters and Drones Hobbyists 25.49% 13.43x
Cleveland Indians Fans 40.04% 12.91x
Pediatric Provider Researchers 17.42% 12.51x
Ohio State Buckeyes Fans 31.24% 12.33x
Penn State Nittany Lions Fans 19.03% 11.75x
Golden State Warriors Fans 20.39% 11.59x
Cleveland Browns Fans 30.25% 11.38x
Cincinnati Bengals Fans 19.78% 10.90x
TV Advertising Professionals 8.79% 10.72x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Interest attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cleveland News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cleveland News audience is Gap.

Location Composition Index
Gap 0.02% 2.58x
H&M 0.01% 1.22x
Mens Wearhouse 0.01% 1.08x
Maurices 0.03% 0.99x
Zumiez 0.02% 0.90x
American Eagle Outfitters 0.01% 0.87x
Buckle 0.01% 0.87x
Journeys 0.01% 0.80x
Old Navy 0.01% 0.59x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Location attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cleveland News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cleveland News audience is morningjournal.com.

Website Composition Index
morningjournal.com 4.95% 78.13x
whbc.com 1.19% 76.88x
vindy.com 3.43% 75.94x
morningjournalnews.com 1.46% 75.87x
tribtoday.com 3.45% 74.27x
news-herald.com 5.54% 70.77x
cleveland19.com 25.11% 70.30x
wfmj.com 9.85% 69.53x
medina-gazette.com 1.40% 67.56x
indeonline.com 4.40% 64.23x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Web attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cleveland News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.88% 33.33x
Ohio Universities 3.17% 28.81x
Central & Northwest Ohio Cluster 25.81% 18.31x
College Sports 0.21% 13.59x
Cincinnati Cluster 26.11% 12.03x
Northern California Cluster 4.77% 10.68x
Assorted Topics (Viral Media, Paid Traffic) 8.89% 10.03x
West Virginia News 7.84% 9.85x
Pittsburgh News 16.21% 9.48x
New Jersey Travel Location Cluster 1.89% 8.89x
Composition Percentage: The overlap percentage between the Cleveland News audience and the Content Affinity attribute.
Index: A comparison of the Cleveland News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cleveland News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male