Dstillery Audiences

COLLECTIBLES - TOYS & COLLECTIBLES

Audience Size: 1.8 Million Devices

Explore the Collectibles - Toys & Collectibles Audience

Below you'll find more information about the Collectibles - Toys & Collectibles audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Collectibles - Toys & Collectibles audience.

Dstillery Crafted Audiences

INTERESTS

The Collectibles - Toys & Collectibles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Collectibles - Toys & Collectibles audience is Star Wars Fans.

Interest Composition Index
Star Wars Fans 49.26% 25.75x
Blockbuster Movie Fans 51.14% 25.08x
Fantasy & Comic Fans 46.58% 21.88x
Horror Movie Fans 44.35% 21.45x
Movie and Game Review Readers 34.46% 20.34x
Video and Computer Gaming Enthusiasts 38.06% 20.11x
Sci-Fi Movie Fans 44.63% 20.04x
Comedy Fans 36.56% 18.60x
PokemonGo Fans 41.43% 18.56x
Sci-Fi Show Watchers 45.95% 18.38x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Interest attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Collectibles - Toys & Collectibles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Collectibles - Toys & Collectibles audience is REI.

Location Composition Index
REI 0.02% 1.48x
Zara 0.03% 1.38x
Free People 0.02% 1.36x
Michael Kors 0.02% 1.35x
Uniqlo 0.01% 1.29x
Calvin Klein 0.01% 1.27x
H&M 0.04% 1.27x
Zumiez 0.03% 1.25x
American Apparel 0.03% 1.21x
Gap 0.10% 1.20x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Location attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Collectibles - Toys & Collectibles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Collectibles - Toys & Collectibles audience is midtowncomics.com.

Website Composition Index
midtowncomics.com 0.54% 189.43x
rebelscum.com 0.81% 175.41x
thebrickfan.com 0.53% 172.74x
actionfigureinsider.com 1.22% 171.02x
figures.com 0.88% 168.52x
kooltoysandgames.com 0.69% 167.62x
comicbookdb.com 1.25% 166.89x
tfaw.com 3.77% 165.21x
comicbookroundup.com 0.83% 164.52x
previewsworld.com 5.89% 162.81x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Web attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Collectibles - Toys & Collectibles audience is Assorted Topics #11499 (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.65% 30.96x
Drawing & Animation 0.46% 27.97x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.59% 24.15x
Magic & Games 5.17% 22.35x
Roleplay & Fantasy Games 0.69% 22.09x
Movie & Comic Book News 49.51% 21.13x
Studio & Franchise Video Game Players 10.44% 20.19x
Movie Reviews 12.26% 18.52x
Feminism 1.60% 18.10x
Humor & Entertainment - Comic Culture 18.77% 17.18x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Content Affinity attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Collectibles - Toys & Collectibles audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999