Dstillery Audiences

COLLECTIBLES - TOYS & COLLECTIBLES

Audience Size: 1.8 Million Devices

Explore the Collectibles - Toys & Collectibles Audience

Below you'll find more information about the Collectibles - Toys & Collectibles audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Collectibles - Toys & Collectibles audience.

Dstillery Crafted Audiences

INTERESTS

The Collectibles - Toys & Collectibles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Collectibles - Toys & Collectibles audience is Star Wars Fans.

Interest Composition Index
Star Wars Fans 49.20% 28.71x
Blockbuster Movie Fans 52.69% 26.20x
Horror Movie Fans 43.14% 24.64x
Fantasy & Comic Fans 45.37% 23.63x
Movie and Game Review Readers 35.90% 21.98x
Sci-Fi Movie Fans 45.35% 21.22x
Star Trek Fans 37.90% 20.92x
Sci-Fi Show Watchers 43.89% 20.80x
Comedy Fans 36.45% 20.33x
Video and Computer Gaming Enthusiasts 40.89% 20.22x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Interest attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Collectibles - Toys & Collectibles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Collectibles - Toys & Collectibles audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.75x
American Apparel 0.06% 1.61x
LL Bean 0.01% 1.33x
Levi Strauss 0.02% 1.32x
Express 0.04% 1.30x
Madewell 0.03% 1.30x
Hollister 0.03% 1.29x
Free People 0.03% 1.27x
Michael Kors 0.03% 1.26x
H&M 0.06% 1.26x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Location attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Collectibles - Toys & Collectibles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Collectibles - Toys & Collectibles audience is actionfigureinsider.com.

Website Composition Index
actionfigureinsider.com 1.19% 163.40x
comicbookdb.com 1.38% 163.31x
theouthousers.com 1.07% 162.19x
imagecomics.com 3.57% 161.58x
tfaw.com 3.92% 160.92x
shopdcentertainment.com 1.93% 160.09x
previewsworld.com 6.31% 159.75x
mwctoys.com 1.10% 158.11x
freecomicbookday.com 1.09% 153.12x
kirinhobby.com 1.15% 151.08x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Web attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Collectibles - Toys & Collectibles audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.52% 34.10x
Drawing & Animation 0.40% 29.98x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.49% 27.82x
Magic & Games 5.71% 23.23x
Roleplay & Fantasy Games 0.78% 22.84x
Content Streamers & Downloaders 0.23% 22.12x
Studio & Franchise Video Game Players 10.17% 21.77x
Movie & Comic Book News 53.18% 20.31x
Feminism 1.55% 19.34x
Humor & Entertainment - Comic Culture 20.05% 18.61x
Composition Percentage: The overlap percentage between the Collectibles - Toys & Collectibles audience and the Content Affinity attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Collectibles - Toys & Collectibles audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male