Explore the Collectibles - Toys & Collectibles Audience
Below you'll find more information about the Collectibles - Toys & Collectibles audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Collectibles - Toys & Collectibles audience.
INTERESTS
The Collectibles - Toys & Collectibles audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Collectibles - Toys & Collectibles audience is Star Wars Fans.
| Interest | Composition | Index |
| Star Wars Fans | 49.26% | 25.75x |
| Blockbuster Movie Fans | 51.14% | 25.08x |
| Fantasy & Comic Fans | 46.58% | 21.88x |
| Horror Movie Fans | 44.35% | 21.45x |
| Movie and Game Review Readers | 34.46% | 20.34x |
| Video and Computer Gaming Enthusiasts | 38.06% | 20.11x |
| Sci-Fi Movie Fans | 44.63% | 20.04x |
| Comedy Fans | 36.56% | 18.60x |
| PokemonGo Fans | 41.43% | 18.56x |
| Sci-Fi Show Watchers | 45.95% | 18.38x |
Composition Percentage:
The overlap percentage between the Collectibles - Toys & Collectibles audience and the Interest attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
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APPAREL RETAILERS
The Collectibles - Toys & Collectibles audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Collectibles - Toys & Collectibles audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.48x |
| Zara | 0.03% | 1.38x |
| Free People | 0.02% | 1.36x |
| Michael Kors | 0.02% | 1.35x |
| Uniqlo | 0.01% | 1.29x |
| Calvin Klein | 0.01% | 1.27x |
| H&M | 0.04% | 1.27x |
| Zumiez | 0.03% | 1.25x |
| American Apparel | 0.03% | 1.21x |
| Gap | 0.10% | 1.20x |
Composition Percentage:
The overlap percentage between the Collectibles - Toys & Collectibles audience and the Location attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
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WEBSITES
The Collectibles - Toys & Collectibles audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Collectibles - Toys & Collectibles audience is midtowncomics.com.
| Website | Composition | Index |
| midtowncomics.com | 0.54% | 189.43x |
| rebelscum.com | 0.81% | 175.41x |
| thebrickfan.com | 0.53% | 172.74x |
| actionfigureinsider.com | 1.22% | 171.02x |
| figures.com | 0.88% | 168.52x |
| kooltoysandgames.com | 0.69% | 167.62x |
| comicbookdb.com | 1.25% | 166.89x |
| tfaw.com | 3.77% | 165.21x |
| comicbookroundup.com | 0.83% | 164.52x |
| previewsworld.com | 5.89% | 162.81x |
Composition Percentage:
The overlap percentage between the Collectibles - Toys & Collectibles audience and the Web attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Collectibles - Toys & Collectibles audience is Assorted Topics #11499 (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.65% | 30.96x |
| Drawing & Animation | 0.46% | 27.97x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.59% | 24.15x |
| Magic & Games | 5.17% | 22.35x |
| Roleplay & Fantasy Games | 0.69% | 22.09x |
| Movie & Comic Book News | 49.51% | 21.13x |
| Studio & Franchise Video Game Players | 10.44% | 20.19x |
| Movie Reviews | 12.26% | 18.52x |
| Feminism | 1.60% | 18.10x |
| Humor & Entertainment - Comic Culture | 18.77% | 17.18x |
Composition Percentage:
The overlap percentage between the Collectibles - Toys & Collectibles audience and the Content Affinity attribute.
Index: A comparison of the Collectibles - Toys & Collectibles audience to the internet population.
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DEMOGRAPHICS
The Collectibles - Toys & Collectibles audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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