Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 58.9 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 58.9 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 55.00% 21.67x
Tutoring Resources Researchers 47.00% 18.96x
College Athletic Scholarships Researchers 43.83% 18.65x
Resume Writing Researchers 43.83% 18.18x
Online Education Resource Researchers 45.83% 18.12x
College Professors 40.33% 17.39x
College Students 38.83% 17.26x
Northwestern Wildcats Fans 41.33% 16.97x
Women's Fashion Magazine Readers 34.17% 16.34x
Avid Readers 35.83% 16.10x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is Banana Republic.

Location Composition Index
Banana Republic 0.06% 4.93x
Saint Laurent Paris 0.01% 1.97x
Tommy Bahama 0.01% 1.96x
Club Monaco 0.01% 1.90x
Columbia 0.01% 1.84x
Maurices 0.02% 1.70x
Dressbarn 0.03% 1.67x
White House Black Market 0.01% 1.44x
Buckle 0.01% 1.42x
Kate Spade 0.01% 1.41x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 64.09% 530.61x
betches.com 35.37% 118.65x
watchtheyard.com 8.17% 91.00x
collegemagazine.com 8.84% 70.70x
collegeboard.org 5.91% 57.78x
society19.com 7.69% 50.85x
fastweb.com 5.08% 49.11x
vanderbilt.edu 4.79% 46.01x
hercampus.com 17.62% 45.97x
ebscohost.com 5.43% 44.09x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.37% 79.43x
Custom T-Shirts 0.60% 71.28x
Virginia Athletics 0.82% 38.68x
Job Interview Process 1.05% 29.91x
College Planning 22.96% 29.87x
Southeast College Athletics 1.96% 29.14x
University Press 5.30% 29.14x
MBA Education 6.51% 28.20x
Educational Publishing 20.11% 27.82x
New England & Ivy League Sports 3.40% 26.44x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female