Explore the College Greek Life Audience
Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 165.4 thousand unique devices whose actions qualify for the College Greek Life audience.
INTERESTS
The College Greek Life audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Greek Life audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 49.67% | 19.53x |
| Jam Band Festival Fans | 38.53% | 16.24x |
| Tutoring Resources Researchers | 39.42% | 16.07x |
| Northwestern Wildcats Fans | 31.74% | 15.92x |
| Women's Fashion Magazine Readers | 27.38% | 15.82x |
| Trendy Shoe Shoppers | 31.09% | 14.81x |
| College Professors | 38.77% | 14.80x |
| Hair Care Shoppers | 25.31% | 14.77x |
| College Students | 36.47% | 14.70x |
| Preppy Clothing Shoppers | 37.59% | 14.55x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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APPAREL RETAILERS
The College Greek Life audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Greek Life audience is H&M.
| Location | Composition | Index |
| H&M | 0.12% | 2.68x |
| Hugo Boss | 0.06% | 2.65x |
| Madewell | 0.05% | 2.47x |
| J. Crew | 0.11% | 2.43x |
| Columbia | 0.02% | 2.30x |
| Urban Outfitters | 0.13% | 2.14x |
| Ann Taylor | 0.06% | 2.09x |
| Free People | 0.04% | 1.98x |
| LOFT | 0.10% | 1.90x |
| Club Monaco | 0.02% | 1.76x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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WEBSITES
The College Greek Life audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.
| Website | Composition | Index |
| greekrank.com | 52.99% | 554.18x |
| betches.com | 17.87% | 232.53x |
| dormco.com | 2.96% | 86.93x |
| myimprov.com | 3.26% | 85.35x |
| collegemagazine.com | 7.35% | 80.48x |
| internships.com | 10.53% | 72.95x |
| showpo.com | 3.61% | 72.18x |
| thetab.com | 8.66% | 69.66x |
| collegedata.com | 8.21% | 69.12x |
| charlotterusse.com | 4.04% | 66.29x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Greek Life audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 1.59% | 112.11x |
| Hipster Clothing | 3.02% | 51.20x |
| Canadian Construction & Renovation Research Cluster | 1.30% | 33.22x |
| Assorted Topics (Television, Origami, Men's Health) | 0.46% | 31.62x |
| Law School Research Cluster | 1.63% | 29.77x |
| Higher-End Fashion Brands | 3.72% | 26.25x |
| Higher Education | 6.28% | 25.40x |
| Educational Publishing | 18.93% | 24.13x |
| College Planning | 24.71% | 23.60x |
| Social & Demographic Trends | 4.49% | 22.00x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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DEMOGRAPHICS
The College Greek Life audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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