Explore the College Greek Life Audience
Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the College Greek Life audience.
INTERESTS
The College Greek Life audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Greek Life audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 46.24% | 19.05x |
| Jam Band Festival Fans | 36.80% | 15.96x |
| Northwestern Wildcats Fans | 29.50% | 15.28x |
| Women's Fashion Magazine Readers | 25.04% | 14.75x |
| Preppy Clothing Shoppers | 33.85% | 14.18x |
| College Professors | 35.17% | 13.88x |
| Womens Fashion Brands Shoppers | 36.29% | 13.84x |
| Hair Care Shoppers | 23.67% | 13.50x |
| College Students | 33.40% | 13.42x |
| Fast Fashion Shoppers | 35.21% | 13.09x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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APPAREL RETAILERS
The College Greek Life audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Greek Life audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.07% | 2.30x |
| Lululemon | 0.12% | 2.27x |
| Brooks Brothers | 0.08% | 2.16x |
| Chicos | 0.12% | 2.09x |
| Urban Outfitters | 0.08% | 1.90x |
| Victoria's Secret | 0.15% | 1.66x |
| Gap | 0.19% | 1.66x |
| Express | 0.05% | 1.65x |
| Zumiez | 0.06% | 1.60x |
| Forever 21 | 0.07% | 1.56x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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WEBSITES
The College Greek Life audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Greek Life audience is greekgear.com.
| Website | Composition | Index |
| greekgear.com | 29.12% | 876.56x |
| greekrank.com | 50.42% | 512.57x |
| betches.com | 17.06% | 237.14x |
| dormify.com | 4.08% | 114.34x |
| thetab.com | 7.79% | 78.04x |
| dormco.com | 3.21% | 77.83x |
| lsac.org | 2.56% | 74.24x |
| freecollegeschedulemaker.com | 2.27% | 73.48x |
| internships.com | 10.36% | 71.59x |
| showpo.com | 3.15% | 70.03x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Greek Life audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 2.78% | 44.48x |
| Law School Research Cluster | 1.66% | 27.38x |
| Educational Publishing | 18.07% | 26.53x |
| Higher-End Fashion Brands | 4.02% | 23.53x |
| Higher Education | 6.30% | 22.70x |
| College Planning | 23.02% | 22.27x |
| Social & Demographic Trends | 4.64% | 20.57x |
| Travel, Food, Fashion & Fitness | 3.87% | 20.22x |
| MBA Education | 10.65% | 19.53x |
| Southeast College Athletics | 2.98% | 19.20x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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DEMOGRAPHICS
The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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