Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 140.2 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 140.2 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 51.38% 23.53x
Tutoring Resources Researchers 40.30% 21.58x
Jam Band Festival Fans 39.09% 21.36x
Northwestern Wildcats Fans 31.69% 20.72x
Trendy Shoe Shoppers 30.81% 19.15x
Women's Fashion Magazine Readers 27.79% 19.10x
College Professors 36.13% 18.48x
College Students 38.12% 18.31x
Womens Fashion Brands Shoppers 36.16% 17.93x
Hair Care Shoppers 25.89% 17.76x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.47x
Mens Wearhouse 0.36% 0.84x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 58.27% 506.31x
betches.com 18.38% 223.38x
collegemagazine.com 8.36% 80.64x
hbculifestyle.com 2.98% 77.02x
dormco.com 2.96% 73.24x
hercampus.com 20.66% 67.74x
showpo.com 4.52% 66.79x
charlotterusse.com 3.60% 64.24x
fashionnova.com 2.83% 62.87x
collegexpress.com 5.54% 62.19x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 3.29% 56.19x
Law School Research Cluster 1.54% 30.59x
Higher-End Fashion Brands 3.40% 28.54x
Higher Education 5.88% 26.65x
College Planning 27.05% 23.70x
Educational Publishing 21.16% 21.33x
Job Interview Process 3.67% 20.99x
Travel, Food, Fashion & Fitness 4.44% 20.75x
MBA Education 11.91% 20.55x
Social & Demographic Trends 4.06% 20.36x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female