Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 174 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 46.24% 19.05x
Jam Band Festival Fans 36.80% 15.96x
Northwestern Wildcats Fans 29.50% 15.28x
Women's Fashion Magazine Readers 25.04% 14.75x
Preppy Clothing Shoppers 33.85% 14.18x
College Professors 35.17% 13.88x
Womens Fashion Brands Shoppers 36.29% 13.84x
Hair Care Shoppers 23.67% 13.50x
College Students 33.40% 13.42x
Fast Fashion Shoppers 35.21% 13.09x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is American Apparel.

Location Composition Index
American Apparel 0.07% 2.30x
Lululemon 0.12% 2.27x
Brooks Brothers 0.08% 2.16x
Chicos 0.12% 2.09x
Urban Outfitters 0.08% 1.90x
Victoria's Secret 0.15% 1.66x
Gap 0.19% 1.66x
Express 0.05% 1.65x
Zumiez 0.06% 1.60x
Forever 21 0.07% 1.56x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekgear.com.

Website Composition Index
greekgear.com 29.12% 876.56x
greekrank.com 50.42% 512.57x
betches.com 17.06% 237.14x
dormify.com 4.08% 114.34x
thetab.com 7.79% 78.04x
dormco.com 3.21% 77.83x
lsac.org 2.56% 74.24x
freecollegeschedulemaker.com 2.27% 73.48x
internships.com 10.36% 71.59x
showpo.com 3.15% 70.03x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 2.78% 44.48x
Law School Research Cluster 1.66% 27.38x
Educational Publishing 18.07% 26.53x
Higher-End Fashion Brands 4.02% 23.53x
Higher Education 6.30% 22.70x
College Planning 23.02% 22.27x
Social & Demographic Trends 4.64% 20.57x
Travel, Food, Fashion & Fitness 3.87% 20.22x
MBA Education 10.65% 19.53x
Southeast College Athletics 2.98% 19.20x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male