Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 77.3 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 77.3 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 57.71% 21.88x
Tutoring Resources Researchers 47.38% 19.26x
Trendy Shoe Shoppers 42.34% 17.79x
Nashville Activity Researchers 38.86% 17.44x
College Professors 46.29% 17.40x
College Students 45.07% 17.09x
Northwestern Wildcats Fans 41.37% 16.92x
Women's Fashion Magazine Readers 39.59% 16.86x
Mens Business Clothes Shoppers 37.10% 16.58x
Mens Fitness Publication Readers 36.65% 16.27x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is Club Monaco.

Location Composition Index
Club Monaco 0.04% 2.79x
Madewell 0.03% 2.29x
Express 0.05% 2.02x
Lorna Jane 0.01% 1.80x
Brooks Brothers 0.05% 1.80x
REI 0.03% 1.75x
Supreme 0.01% 1.74x
Jos A. Bank Clothiers 0.50% 1.70x
Intermix 0.01% 1.64x
Ann Taylor 0.04% 1.60x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 59.08% 542.27x
betches.com 26.07% 194.12x
hercampus.com 13.87% 87.75x
collegemagazine.com 7.94% 75.79x
collegedata.com 5.92% 61.33x
society19.com 9.55% 55.89x
bkstr.com 7.18% 54.48x
essence.com 5.13% 51.23x
collegefashion.net 5.02% 51.15x
unigo.com 6.72% 50.90x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.60% 71.28x
Hipster Clothing 2.25% 60.65x
Law School Research Cluster 1.24% 42.16x
Canadian Construction & Renovation Research Cluster 1.30% 33.22x
Higher-End Fashion Brands 1.71% 29.92x
College Planning 25.56% 28.87x
Higher Education 3.39% 26.79x
Assorted Topics (Television, Origami, Men's Health) 0.67% 26.56x
Travel, Food, Fashion & Fitness 4.75% 24.72x
Virginia Athletics 0.96% 24.46x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female