Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 180.6 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 180.6 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 45.64% 18.94x
Jam Band Festival Fans 35.06% 15.83x
Women's Fashion Magazine Readers 23.94% 14.18x
Preppy Clothing Shoppers 34.04% 13.17x
College Students 32.45% 13.14x
College Professors 33.74% 13.02x
Liberal Think Tank Readers 29.86% 12.99x
Womens Fashion Brands Shoppers 35.91% 12.90x
Men's Health Researchers 22.05% 12.78x
Fast Fashion Shoppers 34.87% 12.68x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.08% 1.94x
H&M 0.05% 1.85x
Urban Outfitters 0.06% 1.65x
Talbots 0.05% 1.45x
Forever 21 0.04% 1.29x
Lane Bryant 0.04% 1.21x
LOFT 0.04% 1.17x
Lululemon 0.04% 1.09x
Victoria's Secret 0.06% 1.04x
Coach 0.04% 0.87x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekgear.com.

Website Composition Index
greekgear.com 29.57% 903.94x
greekrank.com 52.71% 501.49x
betches.com 16.83% 240.72x
dormify.com 4.11% 107.85x
collegemagazine.com 6.49% 84.87x
thetab.com 7.57% 77.66x
dormco.com 3.30% 77.60x
stattrek.com 2.73% 76.37x
internships.com 10.45% 71.87x
socratic.org 2.59% 71.67x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 2.75% 45.09x
Law School Research Cluster 1.71% 24.58x
Educational Publishing 19.06% 22.73x
Higher-End Fashion Brands 4.24% 22.51x
College Planning 22.18% 20.53x
Higher Education 6.21% 20.24x
Social & Demographic Trends 5.14% 19.73x
Southeast College Athletics 2.93% 19.66x
Travel, Food, Fashion & Fitness 3.25% 18.77x
MBA Education 9.93% 18.33x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999