Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 165.4 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 165.4 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 49.67% 19.53x
Jam Band Festival Fans 38.53% 16.24x
Tutoring Resources Researchers 39.42% 16.07x
Northwestern Wildcats Fans 31.74% 15.92x
Women's Fashion Magazine Readers 27.38% 15.82x
Trendy Shoe Shoppers 31.09% 14.81x
College Professors 38.77% 14.80x
Hair Care Shoppers 25.31% 14.77x
College Students 36.47% 14.70x
Preppy Clothing Shoppers 37.59% 14.55x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is H&M.

Location Composition Index
H&M 0.12% 2.68x
Hugo Boss 0.06% 2.65x
Madewell 0.05% 2.47x
J. Crew 0.11% 2.43x
Columbia 0.02% 2.30x
Urban Outfitters 0.13% 2.14x
Ann Taylor 0.06% 2.09x
Free People 0.04% 1.98x
LOFT 0.10% 1.90x
Club Monaco 0.02% 1.76x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 52.99% 554.18x
betches.com 17.87% 232.53x
dormco.com 2.96% 86.93x
myimprov.com 3.26% 85.35x
collegemagazine.com 7.35% 80.48x
internships.com 10.53% 72.95x
showpo.com 3.61% 72.18x
thetab.com 8.66% 69.66x
collegedata.com 8.21% 69.12x
charlotterusse.com 4.04% 66.29x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.59% 112.11x
Hipster Clothing 3.02% 51.20x
Canadian Construction & Renovation Research Cluster 1.30% 33.22x
Assorted Topics (Television, Origami, Men's Health) 0.46% 31.62x
Law School Research Cluster 1.63% 29.77x
Higher-End Fashion Brands 3.72% 26.25x
Higher Education 6.28% 25.40x
Educational Publishing 18.93% 24.13x
College Planning 24.71% 23.60x
Social & Demographic Trends 4.49% 22.00x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male