Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 88.8 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 88.8 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 52.32% 20.24x
Tutoring Resources Researchers 42.31% 17.90x
College Professors 41.19% 16.05x
Northwestern Wildcats Fans 37.23% 15.94x
College Students 40.31% 15.88x
Trendy Shoe Shoppers 34.45% 15.70x
Jam Band Festival Fans 42.33% 15.41x
Mens Business Clothes Shoppers 31.48% 15.15x
Nashville Activity Researchers 31.36% 15.11x
Women's Fashion Magazine Readers 33.89% 14.93x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is Bonobos.

Location Composition Index
Bonobos 0.04% 3.71x
Jos A. Bank Clothiers 0.08% 3.30x
American Eagle Outfitters 0.10% 3.22x
Armani 0.03% 2.99x
J. Crew 0.08% 2.97x
Lululemon 0.06% 2.70x
Madewell 0.03% 2.68x
Banana Republic 0.11% 2.67x
The North Face 0.02% 2.48x
H&M 0.08% 2.45x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 60.32% 550.40x
betches.com 23.03% 167.26x
watchtheyard.com 5.56% 98.13x
collegemagazine.com 8.16% 65.24x
hercampus.com 13.60% 57.54x
collegedata.com 4.65% 55.90x
bkstr.com 5.48% 54.97x
showpo.com 3.13% 51.56x
society19.com 8.64% 49.66x
wyzant.com 2.87% 47.66x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.60% 71.28x
Hipster Clothing 2.13% 53.90x
Law School Research Cluster 0.79% 29.21x
Active Lifestyle Enthusiasts 0.16% 27.73x
College Planning 23.81% 25.05x
Virginia Athletics 0.89% 24.77x
Travel, Food, Fashion & Fitness 3.98% 23.24x
Men's Fashion Shopping 0.26% 22.52x
Higher-End Fashion Brands 1.03% 22.33x
Higher Education 2.53% 22.24x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female