Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 98 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 98 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 49.13% 30.82x
Tutoring Resources Researchers 38.42% 26.07x
Northwestern Wildcats Fans 31.86% 23.87x
Trendy Shoe Shoppers 31.05% 23.39x
College Professors 34.28% 23.33x
Jam Band Festival Fans 36.09% 23.32x
Women's Fashion Magazine Readers 28.87% 22.81x
Womens Fashion Brands Shoppers 34.59% 21.95x
Mens Business Clothes Shoppers 27.05% 21.94x
College Students 35.60% 21.81x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is Intermix.

Location Composition Index
Intermix 0.04% 3.12x
Ralph Lauren 0.06% 2.51x
LL Bean 0.03% 2.44x
Club Monaco 0.05% 2.39x
Brooks Brothers 0.10% 2.12x
Urban Outfitters 0.15% 2.04x
Lululemon 0.14% 2.00x
Hugo Boss 0.08% 1.79x
Ann Taylor 0.07% 1.78x
Kate Spade 0.08% 1.75x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 55.16% 463.91x
betches.com 23.72% 182.08x
internships.com 9.57% 75.63x
hercampus.com 18.55% 69.03x
collegexpress.com 4.91% 68.80x
collegemagazine.com 8.40% 67.12x
collegedata.com 7.48% 59.84x
charlotterusse.com 3.09% 59.39x
showpo.com 3.82% 54.04x
coursehero.com 6.07% 53.98x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.60% 71.28x
Hipster Clothing 3.15% 62.62x
Washington D.C. Hotels 0.05% 46.43x
Law School Research Cluster 1.58% 39.66x
Assorted Topics (Television, Origami, Men's Health) 0.41% 35.06x
Canadian Construction & Renovation Research Cluster 1.30% 33.22x
Higher-End Fashion Brands 3.17% 32.05x
Higher Education 5.46% 30.69x
College Planning 27.79% 27.51x
Educational Publishing 16.65% 26.37x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female