Explore the College Greek Life Audience
Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the College Greek Life audience.
INTERESTS
The College Greek Life audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Greek Life audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 56.21% | 22.56x |
| College Athletic Scholarships Researchers | 51.63% | 22.27x |
| Tutoring Resources Researchers | 47.06% | 20.70x |
| Online Test Prep Resource Readers | 49.67% | 18.11x |
| Jam Band Festival Fans | 52.94% | 17.57x |
| College Professors | 37.91% | 17.48x |
| Online Education Resource Researchers | 41.83% | 17.17x |
| Swimming Enthusiasts | 36.60% | 16.87x |
| Luxury Retail Shoppers | 56.86% | 16.64x |
| Winter Apparel Shoppers | 42.48% | 16.62x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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APPAREL RETAILERS
The College Greek Life audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Greek Life audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.14% | 3.25x |
| Journeys | 0.07% | 1.98x |
| White House Black Market | 0.05% | 1.98x |
| Saint Laurent Paris | 0.01% | 1.97x |
| Mens Wearhouse | 0.07% | 1.84x |
| Columbia | 0.01% | 1.84x |
| Buckle | 0.07% | 1.74x |
| Kate Spade | 0.01% | 1.41x |
| Carhartt | 0.35% | 1.25x |
| Victoria's Secret | 0.06% | 1.24x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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WEBSITES
The College Greek Life audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Greek Life audience is ratemyprofessors.com.
| Website | Composition | Index |
| ratemyprofessors.com | 42.57% | 29.34x |
| easybib.com | 20.06% | 25.26x |
| chegg.com | 13.49% | 23.94x |
| bkstr.com | 18.50% | 22.57x |
| statisticshowto.com | 11.60% | 22.45x |
| thetab.com | 9.34% | 22.03x |
| simplypsychology.org | 8.14% | 19.16x |
| purdue.edu | 21.20% | 18.39x |
| partycity.com | 8.31% | 17.82x |
| shmoop.com | 11.40% | 16.76x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Greek Life audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.60% | 71.28x |
| College Planning | 16.67% | 54.35x |
| Southeast College Athletics | 2.71% | 35.38x |
| Educational Publishing | 19.09% | 33.44x |
| Writing Tools & Citation | 18.95% | 27.51x |
| Math Reference | 9.40% | 19.85x |
| Saskatchewan Media & Retail Cluster | 1.01% | 18.74x |
| Internet Service Provider Sites | 1.16% | 17.59x |
| Poetry Fans | 19.23% | 17.08x |
| Travel, Food, Fashion & Fitness | 2.42% | 17.00x |
Composition Percentage:
The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
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DEMOGRAPHICS
The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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