Dstillery Audiences

COLLEGE GREEK LIFE

Audience Size: 102.1 Thousand Devices

Explore the College Greek Life Audience

Below you'll find more information about the College Greek Life audience, broken down in different categories based on their digital and physical behaviors. These are 102.1 thousand unique devices whose actions qualify for the College Greek Life audience.

Dstillery Crafted Audiences

INTERESTS

The College Greek Life audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Greek Life audience is College Aspirants.

Interest Composition Index
College Aspirants 53.23% 22.68x
Tutoring Resources Researchers 39.98% 18.68x
College Professors 39.31% 17.12x
Jam Band Festival Fans 37.70% 16.89x
Trendy Shoe Shoppers 33.92% 16.68x
Northwestern Wildcats Fans 33.23% 16.49x
Women's Fashion Magazine Readers 33.89% 16.36x
Mens Business Clothes Shoppers 31.12% 15.73x
College Students 40.17% 15.51x
Womens Fashion Brands Shoppers 36.05% 15.49x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Interest attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Greek Life audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Greek Life audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 6.89x
Calvin Klein 0.02% 4.39x
Supreme 0.05% 3.05x
Topshop 0.05% 2.80x
Zara 0.09% 2.73x
Ann Taylor 0.09% 2.60x
Bonobos 0.19% 2.58x
Columbia 0.05% 2.55x
LOFT 0.24% 2.40x
Brooks Brothers 0.12% 2.39x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Location attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Greek Life audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Greek Life audience is greekrank.com.

Website Composition Index
greekrank.com 55.94% 491.94x
betches.com 21.44% 200.23x
collegemagazine.com 8.24% 72.03x
internships.com 10.13% 71.05x
hercampus.com 19.23% 66.05x
collegexpress.com 5.11% 65.70x
collegedata.com 7.84% 64.01x
charlotterusse.com 3.33% 59.53x
dormco.com 3.23% 59.47x
showpo.com 4.04% 59.39x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Web attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Greek Life audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.60% 71.28x
Hipster Clothing 2.96% 51.39x
Law School Research Cluster 1.47% 36.55x
Canadian Construction & Renovation Research Cluster 1.30% 33.22x
Washington D.C. Hotels 0.02% 26.36x
College Planning 27.36% 25.05x
Higher Education 5.47% 25.04x
Higher-End Fashion Brands 2.98% 24.92x
Assorted Topics (Television, Origami, Men's Health) 0.38% 24.64x
Watches & Jewelry 0.05% 23.91x
Composition Percentage: The overlap percentage between the College Greek Life audience and the Content Affinity attribute.
Index: A comparison of the College Greek Life audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Greek Life audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female