Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.6 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 74.08% 28.66x
Government Student Loan Researchers 61.33% 20.30x
Tutoring Resources Researchers 39.48% 16.70x
College Professors 36.37% 14.17x
Harvard University Fans 32.09% 12.82x
Online Test Prep Users 55.22% 11.88x
College Students 29.27% 11.53x
Yale University Fans 28.19% 11.48x
Immigration Resource Researchers 28.54% 11.24x
Immigration Policy Researchers 28.54% 11.24x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.90x
American Apparel 0.03% 1.77x
Michael Kors 0.05% 1.65x
Zara 0.02% 1.64x
Talbots 0.03% 1.62x
Hugo Boss 0.03% 1.61x
Bonobos 0.01% 1.58x
Tommy Bahama 0.01% 1.56x
Express 0.08% 1.55x
REI 0.01% 1.55x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is ivycoach.com.

Website Composition Index
ivycoach.com 3.61% 148.66x
coca-colascholarsfoundation.org 7.07% 148.21x
thecollegesolution.com 3.26% 146.51x
admitsee.com 1.96% 133.85x
unigo.com 18.93% 132.34x
studypoint.com 4.64% 131.77x
nacacnet.org 1.60% 127.34x
nacacfairs.org 3.22% 124.11x
collegedata.com 9.89% 120.28x
scholarsapply.org 1.35% 112.59x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 3.20% 28.04x
College Greek Life 1.30% 25.05x
MBA Education 9.73% 21.59x
Lacrosse College Athletics 1.46% 18.25x
New England & Ivy League Sports 4.01% 17.71x
Teaching Abroad 0.21% 17.71x
Florida College Athletics 4.93% 15.78x
Social & Demographic Trends 1.60% 15.31x
Virginia Athletics 0.55% 15.20x
Upstate New York State Athletics 0.23% 14.87x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female