Dstillery Audiences

COLLEGE PLANNING

Audience Size: 962.7 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 962.7 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 79.10% 30.62x
Tutoring Resources Researchers 49.77% 19.66x
Government Student Loan Researchers 59.86% 19.02x
Online Education Resource Researchers 48.34% 18.80x
Online Test Prep Resource Readers 48.53% 18.64x
College Athletic Scholarships Researchers 40.78% 16.56x
College Professors 37.06% 16.29x
Harvard University Fans 32.90% 14.25x
College Students 31.09% 13.99x
Immigration Policy Researchers 32.15% 13.17x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.97x
Maurices 0.02% 1.30x
Victoria's Secret 0.01% 1.29x
Old Navy 0.01% 1.20x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.11% 0.86x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is ivycoach.com.

Website Composition Index
ivycoach.com 2.13% 193.91x
coca-colascholarsfoundation.org 2.53% 193.00x
thecollegesolution.com 1.71% 189.85x
unigo.com 9.74% 175.34x
nacacfairs.org 1.61% 171.66x
collegeboard.org 13.17% 160.57x
collegedata.com 4.67% 159.32x
studypoint.com 6.94% 153.36x
fastweb.com 12.21% 137.47x
collegevine.com 7.70% 131.67x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 1.80% 37.57x
MBA Education 7.66% 35.19x
College Greek Life 1.25% 31.88x
New England & Ivy League Sports 3.35% 28.10x
Social & Demographic Trends 0.67% 26.11x
Lacrosse College Athletics 1.22% 25.12x
Virginia Athletics 0.49% 24.58x
Science Education & Academia 2.46% 24.16x
Upstate New York State Athletics 0.19% 24.05x
Teaching Abroad 0.13% 24.00x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female