Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.8 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 68.25% 29.68x
Government Student Loan Researchers 55.94% 19.96x
Tutoring Resources Researchers 35.29% 15.64x
College Professors 34.18% 13.82x
Harvard University Fans 31.30% 12.59x
Parents of Teenagers Going to College 29.04% 11.88x
Liberal Think Tank Readers 25.82% 11.64x
College Students 25.56% 11.63x
Yale University Fans 28.91% 11.60x
Conservative Think Tank Readers 28.63% 11.54x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Intermix.

Location Composition Index
Intermix 0.02% 1.56x
Columbia 0.02% 1.56x
Supreme 0.02% 1.53x
Hugo Boss 0.04% 1.44x
Express Outlets 0.01% 1.39x
Patagonia 0.03% 1.37x
Joe's Jeans 0.01% 1.35x
Lululemon 0.09% 1.34x
Saint Laurent Paris 0.01% 1.32x
Madewell 0.03% 1.32x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is getintocollege.com.

Website Composition Index
getintocollege.com 1.65% 175.54x
coca-colascholarsfoundation.org 5.00% 167.03x
thecollegesolution.com 3.54% 162.60x
ivycoach.com 3.93% 159.49x
studypoint.com 6.67% 158.89x
nacacnet.org 2.13% 155.40x
nacacfairs.org 3.01% 145.07x
scholarshipamerica.org 1.78% 144.62x
unigo.com 15.94% 143.57x
mitadmissions.org 2.27% 143.34x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 6.82% 29.06x
College Greek Life 2.21% 24.56x
MBA Education 11.52% 22.03x
Lacrosse College Athletics 2.12% 18.27x
Social & Demographic Trends 3.36% 17.28x
New England & Ivy League Sports 5.17% 16.90x
Educational Publishing 12.86% 16.69x
Teaching Abroad 0.32% 16.27x
Foreign Language Education 2.21% 15.92x
Florida College Athletics 5.74% 15.77x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male