Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.8 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 69.58% 31.93x
Government Student Loan Researchers 53.46% 23.82x
Tutoring Resources Researchers 34.52% 18.52x
College Professors 31.49% 16.15x
Harvard University Fans 29.00% 14.91x
Yale University Fans 25.73% 13.76x
Immigration Resource Researchers 24.28% 13.26x
Immigration Policy Researchers 24.29% 13.26x
Liberal Think Tank Readers 25.92% 13.00x
College Students 26.74% 12.87x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.26x
Mens Wearhouse 0.43% 1.07x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is getintocollege.com.

Website Composition Index
getintocollege.com 1.33% 154.97x
coca-colascholarsfoundation.org 4.47% 144.81x
studypoint.com 5.44% 144.20x
thecollegesolution.com 3.63% 144.14x
ivycoach.com 4.25% 143.80x
scholarshipamerica.org 1.38% 130.90x
nacacnet.org 2.12% 130.31x
mitadmissions.org 1.85% 127.32x
appass.com 1.22% 126.38x
nacacfairs.org 2.99% 126.05x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 5.98% 27.09x
College Greek Life 2.07% 23.70x
MBA Education 11.79% 20.35x
Lacrosse College Athletics 2.03% 16.66x
New England & Ivy League Sports 5.25% 15.91x
Social & Demographic Trends 3.06% 15.33x
Foreign Language Education 2.23% 15.04x
Historical Information - Museums & Libraries 6.90% 14.57x
Job Interview Process 2.51% 14.34x
Educational Publishing 13.99% 14.11x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female