Dstillery Audiences

COLLEGE PLANNING

Audience Size: 303.4 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 303.4 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 88.55% 36.27x
Tutoring Resources Researchers 52.66% 24.43x
Online Test Prep Resource Readers 62.68% 23.16x
Online Education Resource Researchers 50.81% 22.46x
Government Student Loan Researchers 62.04% 21.20x
College Athletic Scholarships Researchers 43.54% 19.40x
Ivy League College Researchers 27.11% 16.74x
College Matching Resource Readers 49.06% 15.63x
College Professors 32.50% 15.19x
Immigration Resource Researchers 33.52% 14.87x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 4.42x
Kate Spade 0.03% 3.53x
Brooks Brothers 0.03% 3.52x
Hugo Boss 0.02% 3.07x
Lululemon 0.03% 2.76x
Gap 0.06% 2.53x
American Eagle Outfitters 0.07% 2.49x
Talbots 0.04% 2.49x
Michael Kors 0.03% 2.44x
Urban Outfitters 0.02% 2.43x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is studypoint.com.

Website Composition Index
studypoint.com 14.12% 314.84x
actstudent.org 6.42% 312.90x
edvisors.com 5.90% 269.19x
collegexpress.com 23.16% 265.60x
act.org 28.18% 255.46x
studentscholarships.org 7.27% 233.62x
collegeconfidential.com 62.19% 223.87x
campusreel.org 6.81% 185.63x
magoosh.com 4.97% 170.45x
road2college.com 6.48% 146.81x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.

Content Affinity Composition Index
MBA Education 3.01% 89.71x
College Greek Life 0.72% 51.88x
Higher Education 0.23% 48.53x
Education Cluster 0.91% 37.92x
California Universities 0.61% 33.13x
Virginia Athletics 0.32% 31.61x
Historical Information - Museums & Libraries 1.56% 29.74x
US Soccer 0.61% 28.82x
New England & Ivy League Sports 1.61% 28.67x
School Curriculum 2.88% 28.14x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female