Explore the College Planning Audience
Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the College Planning audience.
INTERESTS
The College Planning audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Planning audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 68.75% | 28.67x |
| College Professors | 30.43% | 11.80x |
| Parents of Teenagers Going to College | 31.16% | 11.31x |
| Harvard University Fans | 27.16% | 10.63x |
| Liberal Think Tank Readers | 23.54% | 10.29x |
| Conservative Think Tank Readers | 26.53% | 10.11x |
| Parents of High School Students | 32.54% | 10.00x |
| U.S. History Buffs | 22.88% | 9.87x |
| Yale University Fans | 24.12% | 9.87x |
| College Students | 24.16% | 9.82x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
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APPAREL RETAILERS
The College Planning audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Planning audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.57x |
| Joe's Jeans | 0.00% | 1.51x |
| Charlotte Russe | 0.02% | 1.27x |
| Uniqlo | 0.01% | 1.27x |
| Hugo Boss | 0.01% | 1.20x |
| Chicos | 0.05% | 1.18x |
| J. Crew | 0.03% | 1.18x |
| Zara | 0.02% | 1.16x |
| LOFT | 0.04% | 1.14x |
| Michael Kors | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
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WEBSITES
The College Planning audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Planning audience is nacacnet.org.
| Website | Composition | Index |
| nacacnet.org | 3.05% | 157.53x |
| getintocollege.com | 2.48% | 156.90x |
| commonapp.org | 0.53% | 155.65x |
| thecollegesolution.com | 3.65% | 153.97x |
| coca-colascholarsfoundation.org | 7.42% | 152.50x |
| studypoint.com | 8.40% | 149.51x |
| nacacfairs.org | 3.96% | 146.38x |
| jkcf.org | 0.95% | 143.30x |
| acceptancerate.com | 1.08% | 136.48x |
| appass.com | 1.63% | 135.64x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 7.41% | 24.16x |
| College Greek Life | 2.14% | 20.53x |
| MBA Education | 10.21% | 18.86x |
| Lacrosse College Athletics | 2.00% | 15.63x |
| New England & Ivy League Sports | 4.38% | 15.31x |
| Educational Publishing | 12.71% | 15.16x |
| Florida College Athletics | 5.03% | 14.70x |
| Social & Demographic Trends | 3.83% | 14.70x |
| Science Education & Academia | 5.98% | 14.00x |
| Virginia Athletics | 0.62% | 13.84x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
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DEMOGRAPHICS
The College Planning audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000
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