Dstillery Audiences

COLLEGE PLANNING

Audience Size: 520.6 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 520.6 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 84.31% 33.68x
Online Test Prep Resource Readers 62.88% 22.70x
Tutoring Resources Researchers 45.60% 21.66x
Government Student Loan Researchers 62.07% 21.20x
Online Education Resource Researchers 45.92% 20.15x
College Athletic Scholarships Researchers 38.61% 17.69x
College Matching Resource Readers 56.40% 15.12x
College Professors 29.58% 14.17x
Online Test Prep Users 51.16% 13.94x
Immigration Resource Researchers 31.12% 13.58x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 2.39x
Carhartt 0.03% 0.91x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is collegeboard.org.

Website Composition Index
collegeboard.org 4.01% 252.41x
studypoint.com 12.30% 232.27x
fastweb.com 2.60% 212.93x
collegevine.com 1.94% 193.09x
actstudent.org 12.61% 187.51x
edvisors.com 5.78% 186.06x
scholarsapply.org 1.95% 178.41x
collegexpress.com 21.10% 173.60x
thecollegepanda.com 2.46% 165.29x
studentscholarships.org 6.84% 162.29x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.

Content Affinity Composition Index
MBA Education 4.36% 58.37x
Higher Education 0.43% 45.28x
Social & Demographic Trends 0.09% 29.92x
College Greek Life 0.56% 28.95x
California Universities 0.91% 27.56x
New England & Ivy League Sports 1.43% 26.86x
Education Cluster 1.59% 25.29x
Science Education & Academia 0.86% 24.68x
Historical Information - Museums & Libraries 1.97% 24.03x
Upstate New York State Athletics 0.06% 23.85x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female