Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.8 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 70.81% 29.35x
College Professors 33.29% 13.22x
Harvard University Fans 29.04% 12.10x
Parents of Teenagers Going to College 30.54% 11.44x
Yale University Fans 27.55% 10.97x
Conservative Think Tank Readers 28.30% 10.95x
Liberal Think Tank Readers 25.12% 10.92x
Parents of High School Students 34.64% 10.77x
History Buffs 24.48% 10.72x
College Students 26.30% 10.63x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Supreme.

Location Composition Index
Supreme 0.01% 1.89x
Kate Spade 0.03% 1.54x
Brooks Brothers 0.05% 1.51x
Lorna Jane 0.01% 1.46x
Lululemon 0.07% 1.45x
Talbots 0.07% 1.36x
Banana Republic 0.06% 1.36x
Columbia 0.02% 1.36x
Urban Outfitters 0.05% 1.34x
Ann Taylor 0.02% 1.31x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is getintocollege.com.

Website Composition Index
getintocollege.com 2.41% 169.74x
coca-colascholarsfoundation.org 6.02% 168.69x
ivycoach.com 4.26% 164.84x
thecollegesolution.com 3.82% 163.19x
nacacnet.org 2.57% 163.19x
nacacfairs.org 3.37% 161.00x
studypoint.com 8.39% 155.94x
acceptancerate.com 1.11% 146.46x
scholarshipamerica.org 2.02% 140.43x
unigo.com 14.25% 139.19x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 7.50% 27.05x
College Greek Life 2.32% 22.27x
MBA Education 11.75% 21.55x
Educational Publishing 12.94% 18.99x
Lacrosse College Athletics 2.20% 17.76x
New England & Ivy League Sports 5.15% 16.96x
Social & Demographic Trends 3.69% 16.33x
Science Education & Academia 6.42% 15.98x
Florida College Athletics 5.67% 15.65x
Historical Information - Museums & Libraries 6.56% 15.40x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male