Explore the College Planning Audience
Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 303.4 thousand unique devices whose actions qualify for the College Planning audience.
INTERESTS
The College Planning audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Planning audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 88.55% | 36.27x |
| Tutoring Resources Researchers | 52.66% | 24.43x |
| Online Test Prep Resource Readers | 62.68% | 23.16x |
| Online Education Resource Researchers | 50.81% | 22.46x |
| Government Student Loan Researchers | 62.04% | 21.20x |
| College Athletic Scholarships Researchers | 43.54% | 19.40x |
| Ivy League College Researchers | 27.11% | 16.74x |
| College Matching Resource Readers | 49.06% | 15.63x |
| College Professors | 32.50% | 15.19x |
| Immigration Resource Researchers | 33.52% | 14.87x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
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APPAREL RETAILERS
The College Planning audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Planning audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 4.42x |
| Kate Spade | 0.03% | 3.53x |
| Brooks Brothers | 0.03% | 3.52x |
| Hugo Boss | 0.02% | 3.07x |
| Lululemon | 0.03% | 2.76x |
| Gap | 0.06% | 2.53x |
| American Eagle Outfitters | 0.07% | 2.49x |
| Talbots | 0.04% | 2.49x |
| Michael Kors | 0.03% | 2.44x |
| Urban Outfitters | 0.02% | 2.43x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
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WEBSITES
The College Planning audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Planning audience is studypoint.com.
| Website | Composition | Index |
| studypoint.com | 14.12% | 314.84x |
| actstudent.org | 6.42% | 312.90x |
| edvisors.com | 5.90% | 269.19x |
| collegexpress.com | 23.16% | 265.60x |
| act.org | 28.18% | 255.46x |
| studentscholarships.org | 7.27% | 233.62x |
| collegeconfidential.com | 62.19% | 223.87x |
| campusreel.org | 6.81% | 185.63x |
| magoosh.com | 4.97% | 170.45x |
| road2college.com | 6.48% | 146.81x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 3.01% | 89.71x |
| College Greek Life | 0.72% | 51.88x |
| Higher Education | 0.23% | 48.53x |
| Education Cluster | 0.91% | 37.92x |
| California Universities | 0.61% | 33.13x |
| Virginia Athletics | 0.32% | 31.61x |
| Historical Information - Museums & Libraries | 1.56% | 29.74x |
| US Soccer | 0.61% | 28.82x |
| New England & Ivy League Sports | 1.61% | 28.67x |
| School Curriculum | 2.88% | 28.14x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
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DEMOGRAPHICS
The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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