Explore the College Planning Audience
Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 178.6 thousand unique devices whose actions qualify for the College Planning audience.
INTERESTS
The College Planning audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Planning audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 90.29% | 43.15x |
| Parents of Teenagers Going to College | 83.11% | 37.63x |
| Tutoring Resources Researchers | 48.95% | 28.49x |
| Online Education Resource Researchers | 49.27% | 27.21x |
| Government Student Loan Researchers | 64.90% | 24.15x |
| Online Test Prep Resource Readers | 61.65% | 24.14x |
| Ivy League College Researchers | 21.51% | 22.71x |
| Harvard University Fans | 21.72% | 19.41x |
| College Athletic Scholarships Researchers | 38.88% | 19.08x |
| Online Content Creators | 20.99% | 18.85x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
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APPAREL RETAILERS
The College Planning audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Planning audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 6.88x |
| Chicos | 0.07% | 4.25x |
| American Apparel | 0.01% | 3.67x |
| Kate Spade | 0.02% | 3.61x |
| Ann Taylor | 0.01% | 3.52x |
| REI | 0.01% | 2.99x |
| Mens Wearhouse | 0.08% | 2.98x |
| Forever 21 | 0.03% | 2.95x |
| Hugo Boss | 0.01% | 2.88x |
| Talbots | 0.03% | 2.59x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
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WEBSITES
The College Planning audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Planning audience is studypoint.com.
| Website | Composition | Index |
| studypoint.com | 14.23% | 371.22x |
| act.org | 13.84% | 345.06x |
| collegexpress.com | 24.06% | 335.62x |
| studentscholarships.org | 12.19% | 326.61x |
| collegeconfidential.com | 65.56% | 271.37x |
| road2college.com | 6.92% | 170.28x |
| duke.edu | 6.96% | 115.93x |
| teenlife.com | 5.15% | 113.81x |
| skidmore.edu | 2.79% | 98.74x |
| slader.com | 6.40% | 94.09x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 2.32% | 110.98x |
| College Greek Life | 0.70% | 46.46x |
| Education Cluster | 0.43% | 38.92x |
| New England Universities | 2.70% | 33.71x |
| California Universities | 0.43% | 30.03x |
| Lacrosse College Athletics | 0.30% | 27.58x |
| School Curriculum | 2.17% | 24.02x |
| New York City Education & News Cluster | 3.77% | 23.82x |
| Science Education & Academia | 0.39% | 23.44x |
| Historical Information - Museums & Libraries | 1.82% | 22.69x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
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DEMOGRAPHICS
The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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