Dstillery Audiences

COLLEGE PLANNING

Audience Size: 520.6 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 520.6 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 84.15% 34.02x
Online Test Prep Resource Readers 62.84% 21.40x
Tutoring Resources Researchers 45.07% 20.18x
Online Education Resource Researchers 47.90% 19.97x
Government Student Loan Researchers 62.86% 19.08x
College Athletic Scholarships Researchers 39.55% 18.20x
College Professors 32.05% 14.28x
Ivy League College Researchers 24.57% 14.06x
College Students 27.80% 13.72x
Immigration Resource Researchers 32.19% 13.23x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.45x
Chicos 0.01% 1.93x
Old Navy 0.02% 1.80x
Victoria's Secret 0.02% 1.72x
White House Black Market 0.01% 1.64x
Express 0.01% 1.61x
Banana Republic 0.01% 1.61x
Journeys 0.01% 1.14x
Maurices 0.01% 0.90x
Carhartt 0.07% 0.78x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is unigo.com.

Website Composition Index
unigo.com 3.77% 286.47x
collegeboard.org 5.66% 266.97x
studypoint.com 10.60% 243.77x
fastweb.com 4.94% 221.64x
collegevine.com 3.17% 210.71x
thecollegepanda.com 2.23% 187.85x
edvisors.com 6.68% 180.77x
collegexpress.com 19.01% 179.77x
actstudent.org 18.37% 175.46x
studentscholarships.org 5.23% 171.61x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.

Content Affinity Composition Index
MBA Education 5.47% 57.66x
Higher Education 0.62% 49.80x
College Greek Life 0.73% 37.77x
New England & Ivy League Sports 1.72% 35.79x
Social & Demographic Trends 0.20% 35.16x
Virginia Athletics 0.30% 32.03x
Lacrosse College Athletics 0.56% 29.80x
Upstate New York State Athletics 0.09% 29.24x
Science Education & Academia 1.10% 28.92x
University Press 1.31% 28.85x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female