Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.3 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 74.30% 28.17x
Government Student Loan Researchers 59.64% 20.17x
Tutoring Resources Researchers 43.15% 17.54x
College Professors 39.53% 14.86x
Harvard University Fans 33.55% 13.12x
Yale University Fans 30.59% 12.25x
College Students 32.22% 12.22x
Online Test Prep Users 47.65% 12.19x
Liberal Think Tank Readers 29.62% 11.70x
Teachers 32.28% 11.66x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.64x
Jos A. Bank Clothiers 0.40% 1.49x
White House Black Market 0.51% 1.47x
Madewell 0.01% 1.37x
Topshop 0.03% 1.31x
Ann Taylor 0.03% 1.31x
Mens Wearhouse 0.56% 1.24x
Club Monaco 0.02% 1.22x
Johnston and Murphy 0.65% 1.22x
Buckle 0.33% 1.19x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is ivycoach.com.

Website Composition Index
ivycoach.com 3.55% 160.07x
thecollegesolution.com 3.54% 158.36x
studypoint.com 3.10% 158.09x
nacacnet.org 1.90% 139.70x
unigo.com 18.37% 139.66x
coca-colascholarsfoundation.org 6.70% 139.24x
admitsee.com 1.74% 135.83x
collegexpress.com 5.52% 128.32x
collegedata.com 12.02% 123.79x
nacacfairs.org 3.41% 118.84x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 4.00% 31.57x
College Greek Life 1.46% 28.87x
MBA Education 10.23% 22.44x
Lacrosse College Athletics 1.81% 20.47x
New England & Ivy League Sports 4.63% 19.96x
Teaching Abroad 0.27% 19.45x
Upstate New York State Athletics 0.25% 17.19x
Virginia Athletics 0.67% 17.17x
Florida College Athletics 5.54% 17.12x
Social & Demographic Trends 1.89% 16.93x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female