Dstillery Audiences

COLLEGE PLANNING

Audience Size: 605.8 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 605.8 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 83.11% 23.98x
Online Test Prep Resource Readers 59.61% 16.09x
Tutoring Resources Researchers 51.92% 15.69x
Online Education Resource Researchers 53.80% 15.32x
Government Student Loan Researchers 61.17% 15.27x
College Athletic Scholarships Researchers 44.49% 14.10x
College Professors 38.23% 12.19x
Ivy League College Researchers 31.45% 11.34x
College Matching Resource Readers 42.09% 11.14x
College Students 35.34% 10.89x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Gap.

Location Composition Index
Gap 0.02% 2.60x
J. Crew 0.01% 2.58x
H&M 0.01% 2.46x
White House Black Market 0.02% 2.19x
Dressbarn 0.01% 2.02x
Victoria's Secret 0.02% 1.75x
Aeropostale 0.01% 1.75x
Journeys 0.02% 1.59x
Buckle 0.01% 1.50x
The Childrens Place 0.01% 1.37x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is unigo.com.

Website Composition Index
unigo.com 6.38% 219.78x
collegeboard.org 8.27% 203.40x
collegedata.com 2.86% 198.73x
studypoint.com 8.94% 186.80x
fastweb.com 7.87% 171.42x
collegevine.com 5.02% 162.95x
thecollegepanda.com 1.85% 143.89x
collegexpress.com 16.40% 138.08x
collegegreenlight.com 1.39% 135.56x
studentscholarships.org 3.93% 132.59x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 1.10% 39.22x
MBA Education 6.58% 37.68x
College Greek Life 1.08% 30.91x
Teaching Abroad 0.09% 30.22x
New England & Ivy League Sports 2.51% 27.28x
Lacrosse College Athletics 0.92% 26.06x
Virginia Athletics 0.41% 25.17x
Social & Demographic Trends 0.38% 24.79x
Science Education & Academia 1.62% 23.63x
Upstate New York State Athletics 0.15% 23.35x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female