Dstillery Audiences

COLLEGE PLANNING

Audience Size: 497.4 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 497.4 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 87.81% 32.75x
Tutoring Resources Researchers 53.24% 22.71x
Online Test Prep Resource Readers 68.36% 22.43x
Online Education Resource Researchers 52.96% 21.77x
Government Student Loan Researchers 65.18% 20.44x
College Athletic Scholarships Researchers 45.21% 17.72x
College Matching Resource Readers 49.72% 16.21x
Ivy League College Researchers 27.27% 14.92x
College Professors 34.32% 14.70x
Immigration Resource Researchers 35.78% 14.15x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 3.89x
Zara 0.01% 3.33x
Ann Taylor 0.01% 3.25x
Gap 0.06% 3.22x
Urban Outfitters 0.02% 3.08x
White House Black Market 0.07% 3.06x
Free People 0.02% 2.97x
The North Face 0.01% 2.94x
American Apparel 0.01% 2.91x
Coach 0.03% 2.89x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is studypoint.com.

Website Composition Index
studypoint.com 13.30% 279.32x
actstudent.org 9.60% 246.28x
collegexpress.com 21.42% 226.60x
edvisors.com 5.35% 219.64x
studentscholarships.org 6.02% 188.73x
collegeconfidential.com 60.28% 187.40x
act.org 37.34% 180.42x
campusreel.org 7.07% 162.70x
crackap.com 3.09% 149.03x
magoosh.com 8.11% 128.99x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.

Content Affinity Composition Index
MBA Education 4.36% 74.06x
Higher Education 0.36% 51.97x
College Greek Life 0.70% 44.55x
Science Education & Academia 0.80% 32.20x
Historical Information - Museums & Libraries 2.12% 30.05x
Education Cluster 1.38% 29.01x
New England & Ivy League Sports 1.66% 28.87x
School Curriculum 3.30% 27.13x
California Universities 0.72% 26.49x
Music Education 0.79% 26.03x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female