Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.2 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 78.22% 31.16x
Government Student Loan Researchers 61.37% 20.27x
Tutoring Resources Researchers 47.69% 19.45x
Online Education Resource Researchers 42.77% 17.98x
College Athletic Scholarships Researchers 38.46% 16.53x
College Professors 38.82% 16.32x
Harvard University Fans 35.13% 14.63x
College Students 31.36% 13.76x
Liberal Think Tank Readers 29.00% 13.11x
Immigration Resource Researchers 31.49% 13.06x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.86x
White House Black Market 0.01% 1.80x
Old Navy 0.01% 1.37x
Victoria's Secret 0.01% 1.33x
Mens Wearhouse 0.02% 1.25x
Carhartt 0.09% 0.80x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is ivycoach.com.

Website Composition Index
ivycoach.com 2.96% 165.47x
coca-colascholarsfoundation.org 3.84% 164.94x
thecollegesolution.com 2.36% 161.71x
admitsee.com 1.23% 161.71x
unigo.com 13.98% 148.26x
nacacfairs.org 2.15% 144.35x
nacacnet.org 1.12% 140.19x
collegedata.com 6.65% 135.44x
studypoint.com 6.52% 134.52x
collegeboard.org 18.65% 133.71x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 2.32% 35.14x
MBA Education 8.52% 30.91x
College Greek Life 1.33% 29.51x
New England & Ivy League Sports 3.81% 24.30x
Lacrosse College Athletics 1.43% 23.37x
Social & Demographic Trends 0.99% 22.86x
Teaching Abroad 0.16% 21.47x
Science Education & Academia 3.11% 21.18x
Education Cluster 6.60% 21.04x
Virginia Athletics 0.53% 20.93x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female