Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.3 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 80.71% 24.82x
Government Student Loan Researchers 64.52% 17.94x
Tutoring Resources Researchers 47.55% 15.42x
College Professors 42.32% 13.82x
College Athletic Scholarships Researchers 40.42% 13.77x
Harvard University Fans 38.08% 12.27x
Online Test Prep Users 51.74% 12.11x
College Students 34.12% 11.27x
Immigration Resource Researchers 33.20% 10.90x
Immigration Policy Researchers 33.20% 10.90x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.97x
American Apparel 0.04% 1.79x
Bonobos 0.02% 1.77x
Zara 0.04% 1.74x
Armani 0.03% 1.69x
Hugo Boss 0.05% 1.68x
Urban Outfitters 0.05% 1.62x
Columbia 0.01% 1.60x
Hollister 0.08% 1.58x
White House Black Market 0.10% 1.58x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is ivycoach.com.

Website Composition Index
ivycoach.com 3.94% 156.04x
coca-colascholarsfoundation.org 5.31% 155.13x
thecollegesolution.com 3.07% 152.42x
admitsee.com 1.80% 150.79x
unigo.com 17.89% 134.98x
nacacfairs.org 2.76% 132.31x
nacacnet.org 1.38% 131.32x
studypoint.com 5.51% 128.84x
collegedata.com 8.95% 125.75x
collegeboard.org 24.71% 119.55x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 3.10% 29.26x
College Greek Life 1.35% 26.11x
MBA Education 10.25% 24.58x
New England & Ivy League Sports 4.32% 19.92x
Lacrosse College Athletics 1.53% 19.60x
Social & Demographic Trends 1.51% 17.58x
Educational Publishing 11.52% 17.40x
Teaching Abroad 0.20% 17.36x
Virginia Athletics 0.57% 17.07x
Florida College Athletics 5.20% 17.05x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female