Dstillery Audiences

COLLEGE PLANNING

Audience Size: 178.6 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 178.6 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 90.29% 43.15x
Parents of Teenagers Going to College 83.11% 37.63x
Tutoring Resources Researchers 48.95% 28.49x
Online Education Resource Researchers 49.27% 27.21x
Government Student Loan Researchers 64.90% 24.15x
Online Test Prep Resource Readers 61.65% 24.14x
Ivy League College Researchers 21.51% 22.71x
Harvard University Fans 21.72% 19.41x
College Athletic Scholarships Researchers 38.88% 19.08x
Online Content Creators 20.99% 18.85x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Madewell.

Location Composition Index
Madewell 0.03% 6.88x
Chicos 0.07% 4.25x
American Apparel 0.01% 3.67x
Kate Spade 0.02% 3.61x
Ann Taylor 0.01% 3.52x
REI 0.01% 2.99x
Mens Wearhouse 0.08% 2.98x
Forever 21 0.03% 2.95x
Hugo Boss 0.01% 2.88x
Talbots 0.03% 2.59x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is studypoint.com.

Website Composition Index
studypoint.com 14.23% 371.22x
act.org 13.84% 345.06x
collegexpress.com 24.06% 335.62x
studentscholarships.org 12.19% 326.61x
collegeconfidential.com 65.56% 271.37x
road2college.com 6.92% 170.28x
duke.edu 6.96% 115.93x
teenlife.com 5.15% 113.81x
skidmore.edu 2.79% 98.74x
slader.com 6.40% 94.09x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.

Content Affinity Composition Index
MBA Education 2.32% 110.98x
College Greek Life 0.70% 46.46x
Education Cluster 0.43% 38.92x
New England Universities 2.70% 33.71x
California Universities 0.43% 30.03x
Lacrosse College Athletics 0.30% 27.58x
School Curriculum 2.17% 24.02x
New York City Education & News Cluster 3.77% 23.82x
Science Education & Academia 0.39% 23.44x
Historical Information - Museums & Libraries 1.82% 22.69x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female