Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.9 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 68.75% 28.67x
College Professors 30.43% 11.80x
Parents of Teenagers Going to College 31.16% 11.31x
Harvard University Fans 27.16% 10.63x
Liberal Think Tank Readers 23.54% 10.29x
Conservative Think Tank Readers 26.53% 10.11x
Parents of High School Students 32.54% 10.00x
U.S. History Buffs 22.88% 9.87x
Yale University Fans 24.12% 9.87x
College Students 24.16% 9.82x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.57x
Joe's Jeans 0.00% 1.51x
Charlotte Russe 0.02% 1.27x
Uniqlo 0.01% 1.27x
Hugo Boss 0.01% 1.20x
Chicos 0.05% 1.18x
J. Crew 0.03% 1.18x
Zara 0.02% 1.16x
LOFT 0.04% 1.14x
Michael Kors 0.02% 1.14x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is nacacnet.org.

Website Composition Index
nacacnet.org 3.05% 157.53x
getintocollege.com 2.48% 156.90x
commonapp.org 0.53% 155.65x
thecollegesolution.com 3.65% 153.97x
coca-colascholarsfoundation.org 7.42% 152.50x
studypoint.com 8.40% 149.51x
nacacfairs.org 3.96% 146.38x
jkcf.org 0.95% 143.30x
acceptancerate.com 1.08% 136.48x
appass.com 1.63% 135.64x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 7.41% 24.16x
College Greek Life 2.14% 20.53x
MBA Education 10.21% 18.86x
Lacrosse College Athletics 2.00% 15.63x
New England & Ivy League Sports 4.38% 15.31x
Educational Publishing 12.71% 15.16x
Florida College Athletics 5.03% 14.70x
Social & Demographic Trends 3.83% 14.70x
Science Education & Academia 5.98% 14.00x
Virginia Athletics 0.62% 13.84x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000