Explore the College Planning Audience
Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 605.8 thousand unique devices whose actions qualify for the College Planning audience.
INTERESTS
The College Planning audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Planning audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 83.11% | 23.98x |
| Online Test Prep Resource Readers | 59.61% | 16.09x |
| Tutoring Resources Researchers | 51.92% | 15.69x |
| Online Education Resource Researchers | 53.80% | 15.32x |
| Government Student Loan Researchers | 61.17% | 15.27x |
| College Athletic Scholarships Researchers | 44.49% | 14.10x |
| College Professors | 38.23% | 12.19x |
| Ivy League College Researchers | 31.45% | 11.34x |
| College Matching Resource Readers | 42.09% | 11.14x |
| College Students | 35.34% | 10.89x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Curious about what else the College Planning audience is interested in?
Sign Up
APPAREL RETAILERS
The College Planning audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Planning audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 2.60x |
| J. Crew | 0.01% | 2.58x |
| H&M | 0.01% | 2.46x |
| White House Black Market | 0.02% | 2.19x |
| Dressbarn | 0.01% | 2.02x |
| Victoria's Secret | 0.02% | 1.75x |
| Aeropostale | 0.01% | 1.75x |
| Journeys | 0.02% | 1.59x |
| Buckle | 0.01% | 1.50x |
| The Childrens Place | 0.01% | 1.37x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Want to find more of the College Planning audience in the real world?
Sign Up
WEBSITES
The College Planning audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Planning audience is unigo.com.
| Website | Composition | Index |
| unigo.com | 6.38% | 219.78x |
| collegeboard.org | 8.27% | 203.40x |
| collegedata.com | 2.86% | 198.73x |
| studypoint.com | 8.94% | 186.80x |
| fastweb.com | 7.87% | 171.42x |
| collegevine.com | 5.02% | 162.95x |
| thecollegepanda.com | 1.85% | 143.89x |
| collegexpress.com | 16.40% | 138.08x |
| collegegreenlight.com | 1.39% | 135.56x |
| studentscholarships.org | 3.93% | 132.59x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Want to see more of the websites the College Planning audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 1.10% | 39.22x |
| MBA Education | 6.58% | 37.68x |
| College Greek Life | 1.08% | 30.91x |
| Teaching Abroad | 0.09% | 30.22x |
| New England & Ivy League Sports | 2.51% | 27.28x |
| Lacrosse College Athletics | 0.92% | 26.06x |
| Virginia Athletics | 0.41% | 25.17x |
| Social & Demographic Trends | 0.38% | 24.79x |
| Science Education & Academia | 1.62% | 23.63x |
| Upstate New York State Athletics | 0.15% | 23.35x |
Composition Percentage:
The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Want to see more of the Content Affinities the College Planning audience visits?
Sign Up
DEMOGRAPHICS
The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the College Planning audience?
Sign Up