Dstillery Audiences

COLLEGE PLANNING

Audience Size: 1.4 Million Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 71.82% 30.60x
Government Student Loan Researchers 53.20% 22.41x
Tutoring Resources Researchers 39.62% 18.52x
College Professors 35.36% 15.40x
Harvard University Fans 30.60% 14.01x
Yale University Fans 27.99% 13.03x
Online Thesaurus Users 27.72% 12.29x
College Students 31.11% 12.01x
Parents of High School Students 32.17% 11.76x
Teachers 28.91% 11.71x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Uniqlo.

Location Composition Index
Uniqlo 0.04% 1.92x
Supreme 0.02% 1.72x
Club Monaco 0.03% 1.62x
Ann Taylor 0.05% 1.58x
Bonobos 0.10% 1.42x
J. Crew 0.10% 1.40x
Eddie Bauer 0.05% 1.39x
Armani 0.07% 1.38x
Levi Strauss 0.03% 1.36x
LOFT 0.12% 1.35x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is studypoint.com.

Website Composition Index
studypoint.com 4.70% 139.51x
ivycoach.com 3.91% 138.46x
coca-colascholarsfoundation.org 3.82% 137.65x
nacacfairs.org 2.63% 126.39x
acceptancerate.com 1.08% 125.65x
scholarshipamerica.org 1.06% 124.14x
nacacnet.org 2.07% 123.99x
unigo.com 17.02% 122.83x
mitadmissions.org 1.69% 121.97x
collegedata.com 13.77% 112.57x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is Higher Education.

Content Affinity Composition Index
Higher Education 5.92% 27.13x
College Greek Life 2.16% 25.05x
MBA Education 11.90% 21.75x
Educational Publishing 11.91% 19.60x
Lacrosse College Athletics 2.16% 18.91x
Science Education & Academia 5.15% 17.97x
New England & Ivy League Sports 5.64% 17.69x
Teaching Abroad 0.37% 16.19x
Writing Tools & Citation 15.40% 16.14x
Law School Research Cluster 0.64% 15.82x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female