Dstillery Audiences

COLLEGE PLANNING

Audience Size: 86.5 Thousand Devices

Explore the College Planning Audience

Below you'll find more information about the College Planning audience, broken down in different categories based on their digital and physical behaviors. These are 86.5 thousand unique devices whose actions qualify for the College Planning audience.

Dstillery Crafted Audiences

INTERESTS

The College Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Planning audience is College Aspirants.

Interest Composition Index
College Aspirants 78.48% 53.45x
Parents of Teenagers Going to College 84.38% 43.20x
Tutoring Resources Researchers 45.41% 32.22x
Online Education Resource Researchers 46.98% 31.84x
Ivy League College Researchers 16.67% 26.91x
Government Student Loan Researchers 65.75% 26.47x
Online Test Prep Resource Readers 61.15% 25.17x
Online Content Creators 16.40% 23.40x
Harvard University Fans 19.03% 22.57x
College Matching Resource Readers 65.75% 22.31x
Composition Percentage: The overlap percentage between the College Planning audience and the Interest attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Planning audience is Express.

Location Composition Index
Express 0.03% 2.95x
American Eagle Outfitters 0.02% 2.37x
Banana Republic 0.02% 2.30x
Lane Bryant 0.02% 2.20x
Maurices 0.04% 1.94x
Old Navy 0.02% 1.91x
Journeys 0.02% 1.64x
LOFT 0.01% 1.61x
Talbots 0.01% 1.61x
Lululemon 0.01% 1.58x
Composition Percentage: The overlap percentage between the College Planning audience and the Location attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Planning audience is collegeconfidential.com.

Website Composition Index
collegeconfidential.com 47.49% 622.35x
scholarships.com 18.81% 131.86x
collegefactual.com 26.70% 97.33x
niche.com 78.46% 77.99x
derivative-calculator.net 4.77% 71.26x
homeworklib.com 4.27% 70.92x
greekrank.com 4.48% 64.86x
stonybrook.edu 4.31% 62.78x
purplemath.com 3.47% 55.97x
ratemyteachers.com 3.18% 51.74x
Composition Percentage: The overlap percentage between the College Planning audience and the Web attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Planning audience is MBA Education.

Content Affinity Composition Index
MBA Education 2.00% 143.16x
Historical Information - Museums & Libraries 1.61% 40.06x
Nursing 0.52% 36.25x
New England Universities 1.88% 34.50x
New England & Ivy League Sports 1.58% 30.82x
School Curriculum 1.80% 28.51x
Math Reference 9.42% 28.37x
Poetry Fans 20.40% 27.68x
New York City Education & News Cluster 3.61% 25.45x
US Soccer 0.37% 25.12x
Composition Percentage: The overlap percentage between the College Planning audience and the Content Affinity attribute.
Index: A comparison of the College Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Planning audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female