Dstillery Audiences

COLLEGE SPORTS

Audience Size: 24.5 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 73.47% 36.16x
College Athletic Scholarships Researchers 81.63% 34.81x
College Football Fans 81.63% 32.59x
NCAA Football Fans 79.59% 31.78x
High School Sports Researchers 77.55% 29.52x
Swimming Enthusiasts 61.22% 28.52x
March Madness Enthusiasts 72.24% 28.16x
Duke Blue Devils Fans 72.24% 27.28x
Volleyball Enthusiasts 73.88% 25.93x
MLB Fans 54.29% 24.86x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Buckle.

Location Composition Index
Buckle 0.12% 4.25x
Gap 0.08% 3.68x
American Eagle Outfitters 0.08% 3.39x
White House Black Market 0.08% 3.36x
Victoria's Secret 0.12% 3.20x
Banana Republic 0.04% 1.89x
Gymboree 0.04% 1.88x
LOFT 0.04% 1.88x
Carhartt 0.48% 1.87x
Aeropostale 0.04% 1.85x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is baseballamerica.com.

Website Composition Index
baseballamerica.com 16.08% 59.08x
toledoblade.com 20.69% 57.53x
sports-reference.com 33.38% 55.29x
footballscoop.com 20.30% 54.77x
fbschedules.com 15.87% 54.68x
athletic.net 16.40% 51.22x
milesplit.com 14.39% 47.83x
cantonrep.com 14.63% 46.28x
athlonsports.com 14.53% 43.51x
daytondailynews.com 20.65% 41.43x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 19.65% 374.44x
Florida College Athletics 21.65% 366.83x
Southeast College Athletics 27.27% 360.68x
Pac 12 Sports 21.01% 237.23x
Ohio Universities 13.55% 65.02x
Sports News & Apparel 27.99% 50.54x
Texas University Athletics 18.28% 26.96x
Online Ticket Buyers 2.57% 25.45x
Motorsports 1.12% 25.21x
Central & Northwest Ohio Cluster 32.56% 20.45x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male