Explore the College Sports Audience
Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the College Sports audience.
INTERESTS
The College Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Sports audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 73.47% | 36.16x |
| College Athletic Scholarships Researchers | 81.63% | 34.81x |
| College Football Fans | 81.63% | 32.59x |
| NCAA Football Fans | 79.59% | 31.78x |
| High School Sports Researchers | 77.55% | 29.52x |
| Swimming Enthusiasts | 61.22% | 28.52x |
| March Madness Enthusiasts | 72.24% | 28.16x |
| Duke Blue Devils Fans | 72.24% | 27.28x |
| Volleyball Enthusiasts | 73.88% | 25.93x |
| MLB Fans | 54.29% | 24.86x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
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APPAREL RETAILERS
The College Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Sports audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.12% | 4.25x |
| Gap | 0.08% | 3.68x |
| American Eagle Outfitters | 0.08% | 3.39x |
| White House Black Market | 0.08% | 3.36x |
| Victoria's Secret | 0.12% | 3.20x |
| Banana Republic | 0.04% | 1.89x |
| Gymboree | 0.04% | 1.88x |
| LOFT | 0.04% | 1.88x |
| Carhartt | 0.48% | 1.87x |
| Aeropostale | 0.04% | 1.85x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
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WEBSITES
The College Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Sports audience is baseballamerica.com.
| Website | Composition | Index |
| baseballamerica.com | 16.08% | 59.08x |
| toledoblade.com | 20.69% | 57.53x |
| sports-reference.com | 33.38% | 55.29x |
| footballscoop.com | 20.30% | 54.77x |
| fbschedules.com | 15.87% | 54.68x |
| athletic.net | 16.40% | 51.22x |
| milesplit.com | 14.39% | 47.83x |
| cantonrep.com | 14.63% | 46.28x |
| athlonsports.com | 14.53% | 43.51x |
| daytondailynews.com | 20.65% | 41.43x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Sports audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 19.65% | 374.44x |
| Florida College Athletics | 21.65% | 366.83x |
| Southeast College Athletics | 27.27% | 360.68x |
| Pac 12 Sports | 21.01% | 237.23x |
| Ohio Universities | 13.55% | 65.02x |
| Sports News & Apparel | 27.99% | 50.54x |
| Texas University Athletics | 18.28% | 26.96x |
| Online Ticket Buyers | 2.57% | 25.45x |
| Motorsports | 1.12% | 25.21x |
| Central & Northwest Ohio Cluster | 32.56% | 20.45x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
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DEMOGRAPHICS
The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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