Dstillery Audiences

COLLEGE SPORTS

Audience Size: 186.1 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 186.1 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 57.85% 24.93x
High School Sports Researchers 61.49% 24.35x
NCAA Football Fans 58.38% 23.57x
College Football Fans 57.64% 22.56x
March Madness Enthusiasts 50.32% 20.52x
Duke Blue Devils Fans 51.03% 20.41x
Olympics Fans 52.24% 20.07x
Volleyball Enthusiasts 53.32% 19.79x
Lacrosse Enthusiasts 47.02% 18.32x
Clemson Tigers Fans 47.63% 18.28x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is REI.

Location Composition Index
REI 0.03% 2.36x
Jos A. Bank Clothiers 0.51% 1.87x
White House Black Market 0.64% 1.80x
Buckle 0.49% 1.74x
Journeys 0.08% 1.73x
Mens Wearhouse 0.73% 1.59x
Supreme 0.02% 1.42x
American Eagle Outfitters 0.08% 1.41x
Gymboree 0.07% 1.39x
Johnston and Murphy 0.75% 1.38x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is d3football.com.

Website Composition Index
d3football.com 6.46% 221.84x
cmu.edu 6.94% 200.29x
prestosports.com 15.42% 190.60x
naia.org 6.08% 181.62x
yalebulldogs.com 5.48% 161.81x
njcaa.org 8.69% 137.32x
gopsusports.com 4.05% 135.32x
verbalcommits.com 6.32% 123.90x
bigten.org 4.63% 122.65x
thesundevils.com 3.59% 121.89x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 8.08% 283.29x
Virginia Athletics 6.48% 165.09x
Southeast College Athletics 15.18% 121.16x
Upstate New York State Athletics 1.69% 115.98x
Lacrosse College Athletics 10.20% 115.51x
Florida College Athletics 32.10% 99.16x
Pac 12 Sports 8.67% 81.83x
New England & Ivy League Sports 18.04% 77.85x
Ohio Universities 12.67% 35.06x
Sports News & Apparel 36.96% 34.46x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male