Dstillery Audiences

COLLEGE SPORTS

Audience Size: 13.5 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 85.19% 39.20x
NCAA Fans 76.54% 39.14x
College Football Fans 79.63% 34.51x
High School Sports Researchers 81.48% 32.63x
NCAA Football Fans 77.78% 31.41x
Swimming Enthusiasts 66.36% 30.50x
March Madness Enthusiasts 71.91% 29.50x
Olympics Fans 62.65% 28.18x
MLB Fans 56.79% 27.50x
Duke Blue Devils Fans 69.44% 27.47x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.19x
White House Black Market 0.02% 1.93x
The Childrens Place 0.03% 1.93x
Gap 0.02% 1.90x
LOFT 0.02% 1.87x
Chicos 0.02% 1.81x
Banana Republic 0.02% 1.76x
Maurices 0.03% 1.74x
American Eagle Outfitters 0.02% 1.74x
Old Navy 0.03% 1.73x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is toledoblade.com.

Website Composition Index
toledoblade.com 23.77% 58.06x
sports-reference.com 34.92% 54.71x
ncaa.com 70.89% 48.64x
daytondailynews.com 25.03% 46.28x
lansingstatejournal.com 20.06% 46.03x
basketball.realgm.com 16.50% 44.54x
ourlads.com 15.67% 41.89x
abc6onyourside.com 14.88% 38.83x
baseball-reference.com 33.52% 38.42x
wtol.com 14.44% 38.35x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 14.89% 425.77x
Florida College Athletics 31.28% 396.17x
New England & Ivy League Sports 16.98% 353.98x
US Soccer 4.46% 126.21x
Sports News & Apparel 32.98% 73.43x
Ohio Universities 16.52% 70.87x
Education Cluster 4.52% 51.59x
Tennis, Golf & Boxing 7.61% 51.35x
Online Ticket Buyers 6.56% 40.03x
Horse Racing 1.31% 28.99x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male