Dstillery Audiences

COLLEGE SPORTS

Audience Size: 40.2 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 73.20% 28.67x
College Athletic Scholarships Researchers 87.36% 27.68x
College Football Fans 81.92% 25.06x
Swimming Enthusiasts 58.82% 24.33x
Duke Blue Devils Fans 65.14% 23.72x
NCAA Football Fans 78.87% 23.03x
High School Sports Researchers 78.87% 22.64x
Ohio State Buckeyes Fans 60.78% 22.14x
Notre Dame Fighting Irish Fans 54.25% 21.52x
Michigan Wolverines Fans 53.81% 21.50x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Gymboree.

Location Composition Index
Gymboree 0.02% 3.56x
Lululemon 0.02% 2.19x
Gap 0.02% 1.90x
LOFT 0.02% 1.87x
Lane Bryant 0.02% 1.80x
Dressbarn 0.02% 1.77x
Banana Republic 0.02% 1.76x
White House Black Market 0.02% 1.74x
Buckle 0.02% 1.74x
American Eagle Outfitters 0.02% 1.74x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is usatodayhss.com.

Website Composition Index
usatodayhss.com 20.29% 118.47x
elevenwarriors.com 13.96% 82.31x
news-herald.com 12.02% 80.97x
baseballamerica.com 12.29% 65.84x
bustingbrackets.com 9.04% 64.45x
trackwrestling.com 8.04% 62.53x
53.com 6.97% 55.33x
milb.com 21.41% 55.16x
athletic.net 21.70% 54.79x
record-eagle.com 6.96% 52.49x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 13.95% 253.30x
Lacrosse College Athletics 8.74% 246.28x
Florida College Athletics 32.17% 227.98x
Pac 12 Sports 7.72% 226.16x
New England & Ivy League Sports 16.55% 179.62x
US Soccer 4.74% 77.17x
Sports News & Apparel 35.47% 48.43x
Ohio Universities 16.32% 46.93x
Education Cluster 5.35% 30.23x
Tennis, Golf & Boxing 8.04% 29.35x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male