Dstillery Audiences

COLLEGE SPORTS

Audience Size: 261.5 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 261.5 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 48.42% 24.34x
March Madness Enthusiasts 35.05% 20.68x
College Football Fans 45.69% 19.94x
Duke Blue Devils Fans 40.18% 17.78x
Olympics Fans 43.91% 17.21x
Lacrosse Enthusiasts 44.68% 15.80x
Clemson Tigers Fans 37.40% 15.08x
Cleveland Cavaliers Fans 28.27% 15.08x
Big East Fans 33.60% 14.77x
Ohio State Buckeyes Fans 29.52% 14.56x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Forever 21.

Location Composition Index
Forever 21 0.07% 1.66x
Brooks Brothers 0.06% 1.64x
Victoria's Secret 0.12% 1.55x
LOFT 0.05% 1.35x
Talbots 0.06% 1.34x
Journeys 0.04% 1.29x
H&M 0.05% 1.28x
Chicos 0.06% 1.16x
Banana Republic 0.04% 1.11x
Coach 0.06% 1.10x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is denison.edu.

Website Composition Index
denison.edu 8.87% 368.73x
cmu.edu 6.70% 179.48x
d3football.com 6.20% 175.47x
brownbears.com 3.34% 171.09x
naia.org 6.21% 162.59x
amherst.edu 2.99% 145.30x
etsubucs.com 2.92% 141.72x
hudl.com 3.14% 141.02x
iuhoosiers.com 3.23% 138.02x
prepbaseballreport.com 3.52% 131.81x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 5.58% 209.69x
Virginia Athletics 6.01% 115.36x
Southeast College Athletics 13.83% 79.77x
Lacrosse College Athletics 10.86% 73.82x
Florida College Athletics 29.81% 71.28x
New England & Ivy League Sports 17.54% 51.64x
Pac 12 Sports 8.05% 42.46x
Ohio Universities 13.25% 30.82x
US Soccer 5.13% 24.77x
Sports News & Apparel 39.00% 21.69x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000