Dstillery Audiences

COLLEGE SPORTS

Audience Size: 208.1 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 208.1 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 54.35% 24.57x
NCAA Football Fans 55.02% 23.72x
High School Sports Researchers 58.21% 23.36x
College Football Fans 53.52% 22.78x
March Madness Enthusiasts 47.67% 20.26x
Duke Blue Devils Fans 48.07% 20.07x
Olympics Fans 47.47% 19.90x
Volleyball Enthusiasts 50.47% 18.86x
Lacrosse Enthusiasts 46.06% 17.90x
Clemson Tigers Fans 44.49% 17.80x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.04% 1.97x
Chicos 0.07% 1.94x
Mens Wearhouse 0.09% 1.85x
Armani 0.02% 1.67x
Carhartt 0.43% 1.59x
Buckle 0.06% 1.54x
J. Crew 0.05% 1.43x
White House Black Market 0.06% 1.38x
Express 0.07% 1.30x
Ann Taylor 0.01% 1.22x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is d3football.com.

Website Composition Index
d3football.com 7.78% 200.85x
cmu.edu 7.12% 194.46x
prestosports.com 15.50% 180.82x
naia.org 6.68% 159.62x
yalebulldogs.com 4.84% 139.64x
gopsusports.com 3.21% 132.81x
njcaa.org 8.48% 129.88x
bigten.org 3.79% 125.61x
goduke.com 5.13% 115.56x
thesundevils.com 2.87% 115.02x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 7.02% 291.50x
Virginia Athletics 5.46% 151.13x
Southeast College Athletics 13.33% 118.65x
Lacrosse College Athletics 8.75% 109.76x
Upstate New York State Athletics 1.52% 100.21x
Florida College Athletics 30.49% 97.56x
Pac 12 Sports 7.63% 79.18x
New England & Ivy League Sports 16.98% 75.01x
US Soccer 4.22% 32.52x
Sports News & Apparel 33.74% 32.51x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male