Explore the College Sports Audience
Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 261.5 thousand unique devices whose actions qualify for the College Sports audience.
INTERESTS
The College Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Sports audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 48.42% | 24.34x |
| March Madness Enthusiasts | 35.05% | 20.68x |
| College Football Fans | 45.69% | 19.94x |
| Duke Blue Devils Fans | 40.18% | 17.78x |
| Olympics Fans | 43.91% | 17.21x |
| Lacrosse Enthusiasts | 44.68% | 15.80x |
| Clemson Tigers Fans | 37.40% | 15.08x |
| Cleveland Cavaliers Fans | 28.27% | 15.08x |
| Big East Fans | 33.60% | 14.77x |
| Ohio State Buckeyes Fans | 29.52% | 14.56x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
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APPAREL RETAILERS
The College Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Sports audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.07% | 1.66x |
| Brooks Brothers | 0.06% | 1.64x |
| Victoria's Secret | 0.12% | 1.55x |
| LOFT | 0.05% | 1.35x |
| Talbots | 0.06% | 1.34x |
| Journeys | 0.04% | 1.29x |
| H&M | 0.05% | 1.28x |
| Chicos | 0.06% | 1.16x |
| Banana Republic | 0.04% | 1.11x |
| Coach | 0.06% | 1.10x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
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WEBSITES
The College Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Sports audience is denison.edu.
| Website | Composition | Index |
| denison.edu | 8.87% | 368.73x |
| cmu.edu | 6.70% | 179.48x |
| d3football.com | 6.20% | 175.47x |
| brownbears.com | 3.34% | 171.09x |
| naia.org | 6.21% | 162.59x |
| amherst.edu | 2.99% | 145.30x |
| etsubucs.com | 2.92% | 141.72x |
| hudl.com | 3.14% | 141.02x |
| iuhoosiers.com | 3.23% | 138.02x |
| prepbaseballreport.com | 3.52% | 131.81x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 5.58% | 209.69x |
| Virginia Athletics | 6.01% | 115.36x |
| Southeast College Athletics | 13.83% | 79.77x |
| Lacrosse College Athletics | 10.86% | 73.82x |
| Florida College Athletics | 29.81% | 71.28x |
| New England & Ivy League Sports | 17.54% | 51.64x |
| Pac 12 Sports | 8.05% | 42.46x |
| Ohio Universities | 13.25% | 30.82x |
| US Soccer | 5.13% | 24.77x |
| Sports News & Apparel | 39.00% | 21.69x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
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DEMOGRAPHICS
The College Sports audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000
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