Explore the College Sports Audience
Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 thousand unique devices whose actions qualify for the College Sports audience.
INTERESTS
The College Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Sports audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 60.77% | 35.96x |
| College Athletic Scholarships Researchers | 75.12% | 34.53x |
| NCAA Football Fans | 72.25% | 30.61x |
| College Football Fans | 71.77% | 28.99x |
| Swimming Enthusiasts | 49.28% | 27.16x |
| High School Sports Researchers | 63.64% | 26.70x |
| March Madness Enthusiasts | 58.85% | 26.16x |
| Duke Blue Devils Fans | 67.94% | 26.11x |
| Olympics Fans | 51.20% | 23.23x |
| MLB Fans | 45.93% | 22.91x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Curious about what else the College Sports audience is interested in?
Sign Up
APPAREL RETAILERS
The College Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Sports audience is Gap.
| Location | Composition | Index |
| Gap | 0.13% | 4.10x |
| Hollister | 0.09% | 3.36x |
| Dressbarn | 0.09% | 3.18x |
| Aeropostale | 0.09% | 2.42x |
| Journeys | 0.13% | 2.14x |
| Banana Republic | 0.04% | 1.87x |
| Lane Bryant | 0.04% | 1.77x |
| American Eagle Outfitters | 0.04% | 1.69x |
| Carhartt | 0.50% | 1.66x |
| LOFT | 0.05% | 1.61x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Want to find more of the College Sports audience in the real world?
Sign Up
WEBSITES
The College Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Sports audience is toledoblade.com.
| Website | Composition | Index |
| toledoblade.com | 18.46% | 59.99x |
| elevenwarriors.com | 14.56% | 53.84x |
| sports-reference.com | 33.86% | 52.99x |
| athletic.net | 13.15% | 48.97x |
| ourlads.com | 15.28% | 47.98x |
| footballscoop.com | 21.67% | 47.37x |
| athlonsports.com | 19.13% | 41.86x |
| cantonrep.com | 15.97% | 40.14x |
| milb.com | 28.77% | 40.08x |
| collegefactual.com | 9.97% | 39.81x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Want to see more of the websites the College Sports audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Sports audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 26.75% | 430.20x |
| Southeast College Athletics | 32.05% | 363.86x |
| Florida College Athletics | 20.02% | 347.91x |
| Pac 12 Sports | 28.90% | 286.10x |
| Ohio Universities | 17.24% | 76.42x |
| Sports News & Apparel | 24.24% | 39.07x |
| Texas University Athletics | 20.74% | 38.47x |
| South Dakota Cluster | 8.53% | 20.37x |
| Tennis, Golf & Boxing | 1.17% | 18.44x |
| Central & Northwest Ohio Cluster | 27.83% | 17.71x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Want to see more of the Content Affinities the College Sports audience visits?
Sign Up
DEMOGRAPHICS
The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the College Sports audience?
Sign Up