Dstillery Audiences

COLLEGE SPORTS

Audience Size: 257.7 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 257.7 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 47.77% 27.51x
College Football Fans 45.97% 23.37x
March Madness Enthusiasts 36.06% 23.15x
Duke Blue Devils Fans 39.21% 20.78x
Olympics Fans 42.70% 20.27x
Volleyball Enthusiasts 41.76% 18.37x
Clemson Tigers Fans 37.07% 17.69x
Lacrosse Enthusiasts 44.21% 17.47x
Big East Fans 33.73% 17.16x
Ohio State Buckeyes Fans 29.78% 17.10x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Intermix.

Location Composition Index
Intermix 0.02% 2.44x
Brooks Brothers 0.06% 1.60x
Eddie Bauer 0.02% 1.55x
Lane Bryant 0.06% 1.54x
Ralph Lauren 0.01% 1.52x
The North Face 0.03% 1.45x
Forever 21 0.05% 1.32x
Madewell 0.02% 1.29x
Club Monaco 0.01% 1.29x
Chicos 0.06% 1.26x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is denison.edu.

Website Composition Index
denison.edu 8.44% 406.87x
d3football.com 5.73% 237.46x
cmu.edu 6.32% 210.72x
naia.org 5.86% 189.43x
msuspartans.com 6.00% 176.29x
nusports.com 4.52% 167.38x
iuhoosiers.com 5.64% 142.42x
gocards.com 3.72% 138.27x
prepbaseballreport.com 3.67% 135.11x
umterps.com 3.43% 130.10x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 8.20% 210.64x
Virginia Athletics 6.23% 138.31x
Upstate New York State Athletics 1.68% 96.05x
Southeast College Athletics 14.30% 94.79x
Lacrosse College Athletics 10.51% 91.64x
Florida College Athletics 30.23% 86.41x
New England & Ivy League Sports 18.09% 61.87x
Pac 12 Sports 9.23% 55.10x
Ohio Universities 12.70% 38.68x
US Soccer 5.06% 31.56x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male