Dstillery Audiences

COLLEGE SPORTS

Audience Size: 29.6 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 29.6 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 77.50% 35.13x
NCAA Fans 70.00% 33.54x
College Football Fans 72.50% 31.27x
NCAA Football Fans 70.83% 28.27x
High School Sports Researchers 72.92% 27.85x
March Madness Enthusiasts 66.25% 26.17x
Swimming Enthusiasts 56.25% 26.07x
Duke Blue Devils Fans 66.25% 25.40x
Volleyball Enthusiasts 66.67% 23.25x
ESPN Enthusiasts 55.00% 23.07x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.19x
Gap 0.02% 1.90x
Johnston and Murphy 0.01% 0.90x
Carhartt 0.04% 0.58x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is elevenwarriors.com.

Website Composition Index
elevenwarriors.com 13.70% 69.16x
toledoblade.com 21.54% 56.71x
bustingbrackets.com 9.59% 54.98x
baseballamerica.com 12.12% 52.64x
athletic.net 16.14% 51.18x
cantonrep.com 13.48% 51.01x
milb.com 19.71% 49.12x
sports-reference.com 33.00% 47.38x
nbadraft.net 8.58% 46.12x
fbschedules.com 14.43% 42.88x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 24.90% 343.60x
Southeast College Athletics 20.02% 302.90x
New England & Ivy League Sports 15.79% 297.11x
Pac 12 Sports 14.16% 213.22x
Ohio Universities 14.73% 62.72x
Sports News & Apparel 27.50% 50.78x
Tennis, Golf & Boxing 4.80% 41.50x
Education Cluster 2.69% 41.44x
Online Ticket Buyers 3.66% 31.45x
Central & Northwest Ohio Cluster 29.70% 20.29x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male