Dstillery Audiences

COLLEGE SPORTS

Audience Size: 68.7 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 68.7 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 48.67% 21.50x
NBA Fans 43.79% 16.44x
Cleveland Indians Fans 43.02% 15.58x
Sports Gamblers 39.14% 15.28x
Professional Lacrosse Fans 44.90% 14.76x
Fantasy Football Enthusiasts 36.14% 14.16x
Pittsburgh Steelers Fans 34.15% 13.52x
Streaming Linear TV Watchers (National Channels) 32.15% 13.30x
Football Enthusiasts 39.69% 13.13x
Baseball Enthusiasts 39.58% 12.98x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Journeys.

Location Composition Index
Journeys 0.06% 4.37x
Gymboree 0.02% 3.56x
Banana Republic 0.02% 3.01x
Talbots 0.02% 2.95x
REI 0.02% 2.72x
Express 0.02% 2.55x
Victoria's Secret 0.03% 2.54x
White House Black Market 0.02% 2.53x
Dressbarn 0.02% 2.52x
American Eagle Outfitters 0.02% 2.43x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is ncaa.org.

Website Composition Index
ncaa.org 24.01% 205.54x
ncsasports.org 27.29% 158.97x
verbalcommits.com 9.04% 115.15x
prepbaseballreport.com 8.87% 96.51x
8to18.com 6.77% 90.73x
ohio.com 8.23% 90.52x
usatodayhss.com 20.29% 79.37x
landgrantholyland.com 8.94% 77.10x
maizenbrew.com 9.30% 64.96x
blessyouboys.com 4.83% 64.30x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.75% 30.72x
Tennis, Golf & Boxing 8.59% 26.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.45% 21.82x
Online Ticket Buyers 9.34% 20.83x
Michigan Cluster 56.00% 20.23x
College Greek Life 0.73% 19.18x
Internet Radio 1.74% 18.02x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.49% 16.34x
Cleveland News 32.00% 15.97x
Bowling 0.75% 15.40x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male