Dstillery Audiences

COLLEGE SPORTS

Audience Size: 232.4 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 232.4 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 50.07% 34.00x
NCAA Football Fans 47.67% 32.19x
High School Sports Researchers 53.34% 31.46x
College Football Fans 48.13% 28.66x
March Madness Enthusiasts 40.74% 26.92x
Volleyball Enthusiasts 45.81% 26.01x
Duke Blue Devils Fans 41.58% 26.00x
Olympics Fans 44.94% 25.11x
Lacrosse Enthusiasts 41.92% 23.79x
Swimming Enthusiasts 33.31% 22.75x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 2.08x
Talbots 0.09% 2.04x
LL Bean 0.01% 1.95x
Chicos 0.09% 1.77x
White House Black Market 0.23% 1.58x
Jos A. Bank Clothiers 0.42% 1.48x
Lane Bryant 0.06% 1.43x
Johnston and Murphy 0.15% 1.41x
Old Navy 0.08% 1.41x
Eddie Bauer 0.02% 1.39x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is case.edu.

Website Composition Index
case.edu 8.42% 308.29x
msuspartans.com 6.95% 205.03x
nusports.com 4.86% 201.74x
prestosports.com 14.14% 200.64x
cmu.edu 6.71% 195.04x
iuhoosiers.com 6.02% 172.16x
gocards.com 3.98% 171.19x
naia.org 6.66% 162.05x
purduesports.com 4.05% 154.43x
fightingillini.com 4.26% 143.81x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 9.16% 215.72x
Virginia Athletics 7.26% 139.17x
Upstate New York State Athletics 1.83% 100.55x
Lacrosse College Athletics 11.37% 97.61x
Southeast College Athletics 16.76% 96.77x
Florida College Athletics 33.42% 83.00x
New England & Ivy League Sports 20.29% 63.93x
Pac 12 Sports 9.92% 61.29x
Ohio Universities 12.82% 36.23x
US Soccer 5.01% 29.82x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male