Dstillery Audiences

COLLEGE SPORTS

Audience Size: 14.4 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 87.04% 38.15x
College Athletic Scholarships Researchers 80.86% 37.19x
NCAA Football Fans 80.25% 35.64x
College Football Fans 77.78% 33.14x
Swimming Enthusiasts 50.00% 28.90x
March Madness Enthusiasts 65.43% 28.01x
Florida State Seminoles Fans 68.52% 26.98x
Northwestern Wildcats Fans 59.26% 26.42x
Duke Blue Devils Fans 68.52% 26.13x
High School Sports Researchers 62.35% 25.93x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Maurices.

Location Composition Index
Maurices 0.13% 4.07x
Banana Republic 0.04% 1.97x
The Childrens Place 0.04% 1.86x
Aeropostale 0.04% 1.81x
American Eagle Outfitters 0.04% 1.75x
Journeys 0.04% 1.73x
Victoria's Secret 0.04% 1.60x
Buckle 0.04% 1.36x
Express 0.04% 1.06x
Carhartt 0.18% 0.92x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is sports-reference.com.

Website Composition Index
sports-reference.com 36.93% 55.81x
footballscoop.com 20.49% 51.26x
daytondailynews.com 16.03% 43.79x
cantonrep.com 16.32% 39.62x
collegefootballnews.com 17.49% 38.39x
athlonsports.com 18.89% 37.11x
athletic.net 15.35% 36.03x
milesplit.com 15.72% 35.78x
basketball.realgm.com 21.39% 35.55x
baseball-almanac.com 14.42% 33.53x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 29.53% 411.23x
Florida College Athletics 25.69% 325.94x
Southeast College Athletics 36.61% 289.44x
Pac 12 Sports 31.45% 281.62x
Ohio Universities 16.21% 76.84x
Texas University Athletics 22.33% 45.36x
Sports News & Apparel 28.93% 34.30x
South Dakota Cluster 10.56% 24.03x
Fantasy Sports 25.33% 22.23x
Online Ticket Buyers 1.44% 19.24x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male