Dstillery Audiences

COLLEGE SPORTS

Audience Size: 159.5 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 159.5 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 77.51% 22.42x
College Football Fans 64.55% 20.78x
NCAA Fans 66.63% 20.59x
NCAA Football Fans 65.64% 20.17x
High School Sports Researchers 68.58% 20.10x
Duke Blue Devils Fans 56.35% 18.83x
Olympics Fans 56.39% 18.14x
March Madness Enthusiasts 58.25% 18.00x
Volleyball Enthusiasts 57.87% 17.67x
Clemson Tigers Fans 52.06% 16.93x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Gymboree.

Location Composition Index
Gymboree 0.09% 2.47x
Chicos 0.10% 2.40x
Buckle 0.09% 2.15x
Talbots 0.05% 1.84x
Eddie Bauer 0.03% 1.84x
American Eagle Outfitters 0.08% 1.68x
Madewell 0.03% 1.68x
Carhartt 0.43% 1.54x
Ann Taylor 0.02% 1.43x
White House Black Market 0.07% 1.43x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is d3football.com.

Website Composition Index
d3football.com 8.35% 224.36x
cmu.edu 7.11% 218.42x
prestosports.com 15.65% 210.16x
naia.org 6.97% 181.94x
njcaa.org 8.82% 150.34x
yalebulldogs.com 5.29% 143.95x
gocrimson.com 6.80% 121.67x
goduke.com 5.09% 121.36x
ncaa.org 26.41% 114.80x
verbalcommits.com 6.85% 109.55x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 7.50% 328.65x
Virginia Athletics 5.65% 177.34x
Southeast College Athletics 13.64% 135.74x
Lacrosse College Athletics 9.07% 121.83x
Florida College Athletics 32.28% 111.24x
Upstate New York State Athletics 1.55% 110.83x
Pac 12 Sports 8.04% 91.82x
New England & Ivy League Sports 17.75% 86.13x
Ohio Universities 12.36% 35.48x
US Soccer 4.32% 34.93x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male