Explore the College Sports Audience
Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 12 thousand unique devices whose actions qualify for the College Sports audience.
INTERESTS
The College Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Sports audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 84.87% | 42.37x |
| College Athletic Scholarships Researchers | 80.67% | 41.49x |
| College Football Fans | 86.55% | 40.80x |
| NCAA Football Fans | 78.15% | 37.20x |
| Swimming Enthusiasts | 52.94% | 34.99x |
| High School Sports Researchers | 67.23% | 30.38x |
| Northwestern Wildcats Fans | 60.50% | 29.80x |
| Olympics Fans | 56.30% | 29.16x |
| Duke Blue Devils Fans | 71.43% | 28.69x |
| March Madness Enthusiasts | 59.66% | 27.77x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
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APPAREL RETAILERS
The College Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Sports audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.04% | 1.97x |
| Maurices | 0.07% | 1.92x |
| The Childrens Place | 0.04% | 1.86x |
| Aeropostale | 0.04% | 1.81x |
| Carhartt | 0.09% | 1.65x |
| Buckle | 0.04% | 1.36x |
| Express | 0.04% | 1.06x |
| Johnston and Murphy | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
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WEBSITES
The College Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Sports audience is sports-reference.com.
| Website | Composition | Index |
| sports-reference.com | 35.01% | 46.66x |
| ncaa.com | 73.37% | 39.52x |
| ap.org | 30.12% | 39.22x |
| collegefootballnews.com | 16.93% | 38.33x |
| basketball.realgm.com | 19.84% | 35.36x |
| beaconjournal.com | 20.05% | 33.48x |
| spotrac.com | 21.28% | 32.31x |
| baseball-almanac.com | 14.21% | 32.30x |
| rivals.com | 39.27% | 30.40x |
| milb.com | 34.47% | 29.38x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Sports audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 33.45% | 343.48x |
| Pac 12 Sports | 26.66% | 273.23x |
| Ohio Universities | 15.28% | 109.30x |
| Texas University Athletics | 18.51% | 44.15x |
| Sports News & Apparel | 30.56% | 43.33x |
| South Dakota Cluster | 7.98% | 21.17x |
| Charity Walks | 2.04% | 20.94x |
| College Planning | 1.87% | 17.92x |
| Running & Marathons | 9.51% | 16.90x |
| Central & Northwest Ohio Cluster | 24.79% | 16.82x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
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DEMOGRAPHICS
The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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