Dstillery Audiences

COLLEGE SPORTS

Audience Size: 21.9 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 60.77% 35.96x
College Athletic Scholarships Researchers 75.12% 34.53x
NCAA Football Fans 72.25% 30.61x
College Football Fans 71.77% 28.99x
Swimming Enthusiasts 49.28% 27.16x
High School Sports Researchers 63.64% 26.70x
March Madness Enthusiasts 58.85% 26.16x
Duke Blue Devils Fans 67.94% 26.11x
Olympics Fans 51.20% 23.23x
MLB Fans 45.93% 22.91x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Gap.

Location Composition Index
Gap 0.13% 4.10x
Hollister 0.09% 3.36x
Dressbarn 0.09% 3.18x
Aeropostale 0.09% 2.42x
Journeys 0.13% 2.14x
Banana Republic 0.04% 1.87x
Lane Bryant 0.04% 1.77x
American Eagle Outfitters 0.04% 1.69x
Carhartt 0.50% 1.66x
LOFT 0.05% 1.61x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is toledoblade.com.

Website Composition Index
toledoblade.com 18.46% 59.99x
elevenwarriors.com 14.56% 53.84x
sports-reference.com 33.86% 52.99x
athletic.net 13.15% 48.97x
ourlads.com 15.28% 47.98x
footballscoop.com 21.67% 47.37x
athlonsports.com 19.13% 41.86x
cantonrep.com 15.97% 40.14x
milb.com 28.77% 40.08x
collegefactual.com 9.97% 39.81x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 26.75% 430.20x
Southeast College Athletics 32.05% 363.86x
Florida College Athletics 20.02% 347.91x
Pac 12 Sports 28.90% 286.10x
Ohio Universities 17.24% 76.42x
Sports News & Apparel 24.24% 39.07x
Texas University Athletics 20.74% 38.47x
South Dakota Cluster 8.53% 20.37x
Tennis, Golf & Boxing 1.17% 18.44x
Central & Northwest Ohio Cluster 27.83% 17.71x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male