Explore the College Sports Audience
Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 68.7 thousand unique devices whose actions qualify for the College Sports audience.
INTERESTS
The College Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 48.67% | 21.50x |
| NBA Fans | 43.79% | 16.44x |
| Cleveland Indians Fans | 43.02% | 15.58x |
| Sports Gamblers | 39.14% | 15.28x |
| Professional Lacrosse Fans | 44.90% | 14.76x |
| Fantasy Football Enthusiasts | 36.14% | 14.16x |
| Pittsburgh Steelers Fans | 34.15% | 13.52x |
| Streaming Linear TV Watchers (National Channels) | 32.15% | 13.30x |
| Football Enthusiasts | 39.69% | 13.13x |
| Baseball Enthusiasts | 39.58% | 12.98x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
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APPAREL RETAILERS
The College Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Sports audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.06% | 4.37x |
| Gymboree | 0.02% | 3.56x |
| Banana Republic | 0.02% | 3.01x |
| Talbots | 0.02% | 2.95x |
| REI | 0.02% | 2.72x |
| Express | 0.02% | 2.55x |
| Victoria's Secret | 0.03% | 2.54x |
| White House Black Market | 0.02% | 2.53x |
| Dressbarn | 0.02% | 2.52x |
| American Eagle Outfitters | 0.02% | 2.43x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
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WEBSITES
The College Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Sports audience is ncaa.org.
| Website | Composition | Index |
| ncaa.org | 24.01% | 205.54x |
| ncsasports.org | 27.29% | 158.97x |
| verbalcommits.com | 9.04% | 115.15x |
| prepbaseballreport.com | 8.87% | 96.51x |
| 8to18.com | 6.77% | 90.73x |
| ohio.com | 8.23% | 90.52x |
| usatodayhss.com | 20.29% | 79.37x |
| landgrantholyland.com | 8.94% | 77.10x |
| maizenbrew.com | 9.30% | 64.96x |
| blessyouboys.com | 4.83% | 64.30x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Sports audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.75% | 30.72x |
| Tennis, Golf & Boxing | 8.59% | 26.06x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.45% | 21.82x |
| Online Ticket Buyers | 9.34% | 20.83x |
| Michigan Cluster | 56.00% | 20.23x |
| College Greek Life | 0.73% | 19.18x |
| Internet Radio | 1.74% | 18.02x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.49% | 16.34x |
| Cleveland News | 32.00% | 15.97x |
| Bowling | 0.75% | 15.40x |
Composition Percentage:
The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
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DEMOGRAPHICS
The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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