Dstillery Audiences

COLLEGE SPORTS

Audience Size: 11.7 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 79.49% 49.53x
College Athletic Scholarships Researchers 74.36% 48.62x
Swimming Enthusiasts 56.41% 33.08x
ESPN Enthusiasts 40.17% 31.72x
High School Sports Researchers 58.12% 31.36x
Florida State Seminoles Fans 63.25% 31.35x
College Football Fans 86.32% 30.23x
March Madness Enthusiasts 85.47% 29.79x
Olympics Fans 42.74% 28.09x
Volleyball Enthusiasts 64.10% 25.91x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Banana Republic.

Location Composition Index
Banana Republic 0.04% 1.97x
Maurices 0.07% 1.92x
The Childrens Place 0.04% 1.86x
Aeropostale 0.04% 1.81x
Carhartt 0.09% 1.65x
Buckle 0.04% 1.36x
Express 0.04% 1.06x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is ncaa.com.

Website Composition Index
ncaa.com 64.82% 44.29x
footballscoop.com 22.37% 38.32x
beaconjournal.com 16.77% 37.67x
milb.com 24.91% 35.47x
sports-reference.com 36.75% 34.34x
basketball.realgm.com 18.36% 28.06x
rivals.com 35.45% 27.43x
nfl.com 16.59% 26.77x
scorestream.com 16.07% 24.20x
news5cleveland.com 12.52% 23.93x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 33.79% 386.63x
Pac 12 Sports 26.99% 251.78x
Texas University Athletics 18.00% 53.39x
Sports News & Apparel 23.77% 35.41x
South Dakota Cluster 6.45% 20.14x
Golf Travel & Gear 4.75% 18.58x
Running & Marathons 7.30% 16.87x
Central & Northwest Ohio Cluster 21.05% 16.38x
Utah Cluster 6.28% 14.95x
Mississippi News 8.15% 14.26x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male