Dstillery Audiences

COLLEGE SPORTS

Audience Size: 94.6 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 94.6 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 77.80% 33.11x
NCAA Fans 66.02% 29.43x
College Football Fans 67.77% 28.28x
NCAA Football Fans 68.94% 27.76x
High School Sports Researchers 71.67% 27.13x
March Madness Enthusiasts 61.25% 24.58x
Olympics Fans 55.40% 24.25x
Duke Blue Devils Fans 57.84% 22.89x
Volleyball Enthusiasts 61.15% 22.46x
Swimming Enthusiasts 49.95% 22.36x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.45x
Gymboree 0.02% 3.37x
REI 0.02% 2.72x
Lane Bryant 0.02% 2.61x
Carhartt 0.45% 2.29x
Lululemon 0.02% 2.19x
Free People 0.02% 2.14x
LOFT 0.01% 1.85x
Banana Republic 0.02% 1.71x
Jos A. Bank Clothiers 0.01% 1.69x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is ncaa.org.

Website Composition Index
ncaa.org 24.36% 185.86x
ncsasports.org 27.84% 144.28x
bigteams.com 9.48% 122.90x
verbalcommits.com 8.32% 113.54x
prepbaseballreport.com 8.02% 111.31x
topdrawersoccer.com 5.91% 105.56x
ukathletics.com 5.62% 104.40x
gopsusports.com 6.86% 103.92x
buckeyextra.com 6.19% 96.86x
uscho.com 5.82% 95.90x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 8.00% 503.78x
Virginia Athletics 5.51% 260.70x
Southeast College Athletics 13.24% 196.64x
Florida College Athletics 31.97% 177.57x
Pac 12 Sports 7.67% 177.23x
Lacrosse College Athletics 8.98% 173.85x
New England & Ivy League Sports 16.76% 130.28x
US Soccer 4.28% 55.45x
Sports News & Apparel 35.67% 43.32x
Ohio Universities 15.15% 43.01x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male