Dstillery Audiences

COLLEGE SPORTS

Audience Size: 186.4 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 186.4 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 57.80% 27.95x
High School Sports Researchers 58.85% 27.81x
NCAA Football Fans 57.00% 26.30x
College Football Fans 57.61% 24.23x
Volleyball Enthusiasts 49.53% 23.34x
Duke Blue Devils Fans 47.95% 23.08x
March Madness Enthusiasts 48.75% 22.61x
Olympics Fans 51.81% 21.47x
Lacrosse Enthusiasts 45.21% 21.11x
Clemson Tigers Fans 44.04% 20.75x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.07% 2.25x
Talbots 0.11% 1.92x
REI 0.04% 1.77x
Jos A. Bank Clothiers 0.57% 1.70x
White House Black Market 0.55% 1.67x
Buckle 0.43% 1.67x
Levi Strauss 0.05% 1.60x
Ann Taylor 0.06% 1.57x
The North Face 0.04% 1.56x
Hollister 0.09% 1.53x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is case.edu.

Website Composition Index
case.edu 8.68% 269.32x
msuspartans.com 6.74% 193.36x
prestosports.com 14.94% 175.08x
ubbulls.com 5.51% 169.24x
iuhoosiers.com 5.82% 162.16x
cmu.edu 6.90% 160.58x
naia.org 6.74% 153.40x
purduesports.com 3.87% 143.61x
fightingillini.com 4.22% 129.79x
wesleyan.edu 3.39% 121.81x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 9.01% 236.89x
Virginia Athletics 7.34% 154.95x
Upstate New York State Athletics 1.81% 114.47x
Lacrosse College Athletics 11.76% 107.09x
Southeast College Athletics 16.80% 105.01x
Florida College Athletics 34.89% 88.87x
New England & Ivy League Sports 20.32% 70.19x
Pac 12 Sports 9.92% 69.14x
Ohio Universities 14.28% 34.72x
Sports News & Apparel 39.57% 31.29x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male