Dstillery Audiences

COLLEGE SPORTS

Audience Size: 12 Thousand Devices

Explore the College Sports Audience

Below you'll find more information about the College Sports audience, broken down in different categories based on their digital and physical behaviors. These are 12 thousand unique devices whose actions qualify for the College Sports audience.

Dstillery Crafted Audiences

INTERESTS

The College Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 84.87% 42.37x
College Athletic Scholarships Researchers 80.67% 41.49x
College Football Fans 86.55% 40.80x
NCAA Football Fans 78.15% 37.20x
Swimming Enthusiasts 52.94% 34.99x
High School Sports Researchers 67.23% 30.38x
Northwestern Wildcats Fans 60.50% 29.80x
Olympics Fans 56.30% 29.16x
Duke Blue Devils Fans 71.43% 28.69x
March Madness Enthusiasts 59.66% 27.77x
Composition Percentage: The overlap percentage between the College Sports audience and the Interest attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Sports audience is Banana Republic.

Location Composition Index
Banana Republic 0.04% 1.97x
Maurices 0.07% 1.92x
The Childrens Place 0.04% 1.86x
Aeropostale 0.04% 1.81x
Carhartt 0.09% 1.65x
Buckle 0.04% 1.36x
Express 0.04% 1.06x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the College Sports audience and the Location attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Sports audience is sports-reference.com.

Website Composition Index
sports-reference.com 35.01% 46.66x
ncaa.com 73.37% 39.52x
ap.org 30.12% 39.22x
collegefootballnews.com 16.93% 38.33x
basketball.realgm.com 19.84% 35.36x
beaconjournal.com 20.05% 33.48x
spotrac.com 21.28% 32.31x
baseball-almanac.com 14.21% 32.30x
rivals.com 39.27% 30.40x
milb.com 34.47% 29.38x
Composition Percentage: The overlap percentage between the College Sports audience and the Web attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 33.45% 343.48x
Pac 12 Sports 26.66% 273.23x
Ohio Universities 15.28% 109.30x
Texas University Athletics 18.51% 44.15x
Sports News & Apparel 30.56% 43.33x
South Dakota Cluster 7.98% 21.17x
Charity Walks 2.04% 20.94x
College Planning 1.87% 17.92x
Running & Marathons 9.51% 16.90x
Central & Northwest Ohio Cluster 24.79% 16.82x
Composition Percentage: The overlap percentage between the College Sports audience and the Content Affinity attribute.
Index: A comparison of the College Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male