Dstillery Audiences

COLORADO CLUSTER

Audience Size: 839.7 Thousand Devices

Explore the Colorado Cluster Audience

Below you'll find more information about the Colorado Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 839.7 thousand unique devices whose actions qualify for the Colorado Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Colorado Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colorado Cluster audience is Colorado County and Local Fair Visitors.

Interest Composition Index
Colorado County and Local Fair Visitors 72.75% 24.48x
Aspen Trip Planners 57.72% 24.30x
Quarantine Planners 36.06% 22.22x
Telluride Trip Planners 53.05% 20.94x
Denver Trip Planners 58.48% 20.89x
Denver Broncos Fans 41.07% 16.83x
South West State Fair Visitors 61.98% 15.67x
Colorado Skiers and Snowboarders 39.06% 12.71x
Rapid City Trip Planners 29.81% 12.63x
Competitive Sports Participants 21.30% 12.02x
Composition Percentage: The overlap percentage between the Colorado Cluster audience and the Interest attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colorado Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colorado Cluster audience is Journeys.

Location Composition Index
Journeys 0.01% 1.95x
Carhartt 0.10% 1.75x
Composition Percentage: The overlap percentage between the Colorado Cluster audience and the Location attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Colorado Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Colorado Cluster audience is laramieboomerang.com.

Website Composition Index
laramieboomerang.com 1.91% 168.62x
nbc11news.com 8.02% 151.48x
fox21news.com 32.99% 146.19x
westernslopenow.com 5.42% 144.40x
chieftain.com 10.69% 136.14x
kjct8.com 5.68% 135.30x
krdo.com 48.71% 130.73x
koaa.com 35.37% 127.54x
gillettenewsrecord.com 5.93% 125.68x
montrosepress.com 2.89% 120.57x
Composition Percentage: The overlap percentage between the Colorado Cluster audience and the Web attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colorado Cluster audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 5.23% 56.46x
Colorado News 65.45% 21.45x
Winter Sports & Gear 0.62% 16.25x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 10.05% 15.98x
Alaska Cluster 1.72% 15.69x
Central California Cluster 2.87% 14.72x
South Dakota Cluster 5.63% 13.24x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 12.51x
Action Sports 0.42% 12.23x
Idaho Cluster 6.74% 12.04x
Composition Percentage: The overlap percentage between the Colorado Cluster audience and the Content Affinity attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colorado Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male