Explore the Colorado Cluster Audience
Below you'll find more information about the Colorado Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Colorado Cluster audience.
INTERESTS
The Colorado Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Colorado Cluster audience is Colorado County and Local Fair Visitors.
| Interest | Composition | Index |
| Colorado County and Local Fair Visitors | 62.00% | 22.35x |
| Aspen Trip Planners | 47.70% | 20.38x |
| Denver Trip Planners | 47.48% | 17.92x |
| Telluride Trip Planners | 38.00% | 15.66x |
| Denver Broncos Fans | 33.76% | 14.08x |
| Rapid City Trip Planners | 30.34% | 13.11x |
| South West State Fair Visitors | 57.27% | 12.29x |
| Arizona Wildcats Fans | 28.39% | 11.65x |
| Colorado Skiers and Snowboarders | 27.94% | 11.04x |
| Liberal News Readers | 21.61% | 10.63x |
Composition Percentage:
The overlap percentage between the Colorado Cluster audience and the Interest attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
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APPAREL RETAILERS
The Colorado Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Colorado Cluster audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 2.26x |
| Zumiez | 0.06% | 1.96x |
| REI | 0.01% | 1.73x |
| Gymboree | 0.04% | 1.68x |
| Buckle | 0.04% | 1.64x |
| Carhartt | 0.27% | 1.41x |
| Eddie Bauer | 0.01% | 1.37x |
| Dressbarn | 0.02% | 1.06x |
| Journeys | 0.05% | 1.03x |
| Lane Bryant | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Colorado Cluster audience and the Location attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
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WEBSITES
The Colorado Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Colorado Cluster audience is pikespeakcenter.com.
| Website | Composition | Index |
| pikespeakcenter.com | 1.13% | 185.11x |
| coloradostatefair.com | 1.94% | 170.23x |
| westernslopenow.com | 5.25% | 154.09x |
| kgwn.tv | 2.06% | 148.95x |
| laramieboomerang.com | 2.55% | 136.25x |
| krdo.com | 40.74% | 133.26x |
| fox21news.com | 24.22% | 132.83x |
| nbc11news.com | 9.48% | 131.15x |
| montrosepress.com | 3.28% | 128.99x |
| gjsentinel.com | 7.59% | 128.70x |
Composition Percentage:
The overlap percentage between the Colorado Cluster audience and the Web attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Colorado Cluster audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 5.74% | 37.16x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 27.01x |
| Colorado News | 60.93% | 22.35x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 13.14% | 19.10x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 17.06x |
| South Dakota Cluster | 7.33% | 14.81x |
| Local & Travel England - North Midlands | 0.07% | 14.71x |
| Idaho Cluster | 7.60% | 14.67x |
| Alaska Cluster | 3.12% | 14.00x |
| New Mexico News | 10.70% | 13.72x |
Composition Percentage:
The overlap percentage between the Colorado Cluster audience and the Content Affinity attribute.
Index: A comparison of the Colorado Cluster audience to the internet population.
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DEMOGRAPHICS
The Colorado Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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