Dstillery Audiences

COLORADO NEWS

Audience Size: 3.1 Million Devices

Explore the Colorado News Audience

Below you'll find more information about the Colorado News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Colorado News audience.

Dstillery Crafted Audiences

INTERESTS

The Colorado News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colorado News audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 32.96% 17.90x
Denver Trip Planners 39.82% 17.29x
Denver Broncos Fans 22.54% 15.55x
Liberal News Readers 16.04% 11.89x
Colorado Skiers and Snowboarders 24.32% 11.02x
Financial Business Intelligence Researchers 16.65% 10.76x
Denver Nuggets Fans 18.33% 10.46x
Financial News Readers 14.34% 10.08x
TV Advertising Professionals 14.98% 9.48x
Social Liberals 15.83% 9.35x
Composition Percentage: The overlap percentage between the Colorado News audience and the Interest attribute.
Index: A comparison of the Colorado News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colorado News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colorado News audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.07x
Patagonia 0.01% 2.06x
Tommy Bahama 0.04% 2.04x
The North Face 0.03% 1.76x
Eddie Bauer 0.02% 1.74x
Old Navy 0.09% 1.64x
Zumiez 0.03% 1.58x
REI 0.02% 1.45x
Carhartt 0.24% 1.30x
Hollister 0.01% 1.24x
Composition Percentage: The overlap percentage between the Colorado News audience and the Location attribute.
Index: A comparison of the Colorado News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Colorado News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Colorado News audience is denverstpatricksdayparade.com.

Website Composition Index
denverstpatricksdayparade.com 0.27% 118.28x
hrcaonline.org 0.55% 114.73x
downtowndenver.com 0.41% 113.73x
foothillsanimalshelter.org 1.39% 113.17x
coloradopreps.com 0.22% 112.63x
thebrightonblade.com 0.33% 111.82x
coloradoskiandgolf.com 0.35% 110.69x
coloradopols.com 0.36% 109.32x
aurorak12.org 0.38% 108.61x
4p4l.org 0.40% 108.13x
Composition Percentage: The overlap percentage between the Colorado News audience and the Web attribute.
Index: A comparison of the Colorado News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colorado News audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 11.31% 33.19x
Colorado Cluster 12.78% 31.40x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.87% 14.45x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.05% 12.65x
Local & Travel England - North Midlands 0.03% 11.54x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.16x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 4.71% 9.77x
Sports - Climbing, Non-traditional 3.25% 9.51x
Australia & New Zealand Media 3.09% 9.14x
Fox News Content Consumers 6.03% 8.66x
Composition Percentage: The overlap percentage between the Colorado News audience and the Content Affinity attribute.
Index: A comparison of the Colorado News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colorado News audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999