Dstillery Audiences

COLORADO SNOW

Audience Size: 90.3 Thousand Devices

Explore the Colorado Snow Audience

Below you'll find more information about the Colorado Snow audience, broken down in different categories based on their digital and physical behaviors. These are 90.3 thousand unique devices whose actions qualify for the Colorado Snow audience.

Dstillery Crafted Audiences

INTERESTS

The Colorado Snow audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colorado Snow audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 63.94% 55.91x
Aspen Trip Planners 85.89% 52.48x
Denver Trip Planners 77.72% 40.18x
Telluride Trip Planners 76.82% 39.54x
Ski and Snowboard Enthusiasts 51.06% 34.37x
Colorado Skiers and Snowboarders 86.11% 29.42x
Ski House Second Home Owners 39.53% 25.49x
Quarantine Planners 26.99% 22.79x
Rock Climbing Enthusiasts 48.82% 22.16x
Snowboard Enthusiasts 49.05% 21.12x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Interest attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colorado Snow audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colorado Snow audience is Lululemon.

Location Composition Index
Lululemon 0.06% 5.62x
Mens Wearhouse 0.06% 4.93x
Chicos 0.06% 4.45x
J. Crew 0.03% 3.81x
White House Black Market 0.05% 3.56x
LOFT 0.03% 3.38x
Victoria's Secret 0.03% 2.45x
Maurices 0.06% 1.96x
Hollister 0.01% 1.58x
Aeropostale 0.02% 1.56x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Location attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Web Insights

WEBSITES

The Colorado Snow audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Colorado Snow audience is vaildaily.com.

Website Composition Index
vaildaily.com 68.16% 466.57x
summitdaily.com 65.15% 442.13x
aspentimes.com 46.33% 425.37x
postindependent.com 21.41% 275.33x
steamboatpilot.com 21.15% 216.34x
gjsentinel.com 11.92% 159.14x
coloradopolitics.com 18.38% 128.68x
outtherecolorado.com 54.50% 109.32x
dailycamera.com 16.83% 108.23x
denvergazette.com 23.06% 107.49x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Web attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colorado Snow audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 42.97% 60.63x
Backpacking 7.14% 44.38x
Colorado News 68.50% 30.25x
Disease Cluster 0.19% 16.96x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.43% 14.05x
Sports - Climbing, Non-traditional 3.89% 13.37x
Utah Cluster 6.80% 12.49x
US Cycling 7.48% 12.07x
Tahoe & Reno Tourism 1.54% 10.10x
Furniture & Home Improvement 0.25% 9.76x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Content Affinity attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colorado Snow audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male