Explore the Colorado Snow Audience
Below you'll find more information about the Colorado Snow audience, broken down in different categories based on their digital and physical behaviors. These are 81.9 thousand unique devices whose actions qualify for the Colorado Snow audience.
INTERESTS
The Colorado Snow audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Colorado Snow audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 60.96% | 85.85x |
| Aspen Trip Planners | 82.47% | 81.04x |
| Telluride Trip Planners | 73.17% | 55.55x |
| Denver Trip Planners | 77.69% | 34.03x |
| Ski and Snowboard Apparel Shoppers | 42.50% | 32.36x |
| Ski and Snowboard Enthusiasts | 58.03% | 30.42x |
| Rock Climbing Enthusiasts | 45.29% | 27.13x |
| Snowboard Enthusiasts | 47.54% | 26.96x |
| Ski House Second Home Owners | 55.38% | 26.34x |
| Colorado County and Local Fair Visitors | 57.77% | 25.42x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Interest attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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APPAREL RETAILERS
The Colorado Snow audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Colorado Snow audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.04% | 1.87x |
| J. Crew | 0.01% | 1.41x |
| Urban Outfitters | 0.03% | 1.34x |
| Journeys | 0.01% | 1.29x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
| Carhartt | 0.01% | 1.23x |
| Talbots | 0.01% | 1.20x |
| The Childrens Place | 0.01% | 1.20x |
| Gap | 0.01% | 1.07x |
| Maurices | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Location attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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WEBSITES
The Colorado Snow audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Colorado Snow audience is vaildaily.com.
| Website | Composition | Index |
| vaildaily.com | 68.38% | 556.02x |
| aspentimes.com | 43.50% | 511.58x |
| summitdaily.com | 75.02% | 414.97x |
| postindependent.com | 20.09% | 308.16x |
| steamboatpilot.com | 25.20% | 215.97x |
| coloradopolitics.com | 17.77% | 137.95x |
| denver.cbslocal.com | 21.98% | 117.84x |
| dailycamera.com | 11.84% | 106.45x |
| denvergazette.com | 23.68% | 101.87x |
| snowbrains.com | 18.81% | 93.04x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Web attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Colorado Snow audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 40.98% | 67.48x |
| Backpacking | 5.26% | 51.71x |
| Colorado News | 63.54% | 35.41x |
| Disease Cluster | 0.19% | 16.96x |
| Tahoe & Reno Tourism | 1.94% | 14.52x |
| US Cycling | 6.25% | 14.45x |
| Utah Cluster | 6.06% | 13.69x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 6.09% | 13.65x |
| Sports - Climbing, Non-traditional | 2.63% | 10.44x |
| Australia & New Zealand Media | 1.38% | 10.40x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Content Affinity attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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DEMOGRAPHICS
The Colorado Snow audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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