Dstillery Audiences

COLORADO SNOW

Audience Size: 81.9 Thousand Devices

Explore the Colorado Snow Audience

Below you'll find more information about the Colorado Snow audience, broken down in different categories based on their digital and physical behaviors. These are 81.9 thousand unique devices whose actions qualify for the Colorado Snow audience.

Dstillery Crafted Audiences

INTERESTS

The Colorado Snow audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colorado Snow audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 60.96% 85.85x
Aspen Trip Planners 82.47% 81.04x
Telluride Trip Planners 73.17% 55.55x
Denver Trip Planners 77.69% 34.03x
Ski and Snowboard Apparel Shoppers 42.50% 32.36x
Ski and Snowboard Enthusiasts 58.03% 30.42x
Rock Climbing Enthusiasts 45.29% 27.13x
Snowboard Enthusiasts 47.54% 26.96x
Ski House Second Home Owners 55.38% 26.34x
Colorado County and Local Fair Visitors 57.77% 25.42x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Interest attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colorado Snow audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colorado Snow audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 1.87x
J. Crew 0.01% 1.41x
Urban Outfitters 0.03% 1.34x
Journeys 0.01% 1.29x
Jos A. Bank Clothiers 0.01% 1.25x
Carhartt 0.01% 1.23x
Talbots 0.01% 1.20x
The Childrens Place 0.01% 1.20x
Gap 0.01% 1.07x
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Location attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Web Insights

WEBSITES

The Colorado Snow audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Colorado Snow audience is vaildaily.com.

Website Composition Index
vaildaily.com 68.38% 556.02x
aspentimes.com 43.50% 511.58x
summitdaily.com 75.02% 414.97x
postindependent.com 20.09% 308.16x
steamboatpilot.com 25.20% 215.97x
coloradopolitics.com 17.77% 137.95x
denver.cbslocal.com 21.98% 117.84x
dailycamera.com 11.84% 106.45x
denvergazette.com 23.68% 101.87x
snowbrains.com 18.81% 93.04x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Web attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colorado Snow audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 40.98% 67.48x
Backpacking 5.26% 51.71x
Colorado News 63.54% 35.41x
Disease Cluster 0.19% 16.96x
Tahoe & Reno Tourism 1.94% 14.52x
US Cycling 6.25% 14.45x
Utah Cluster 6.06% 13.69x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.09% 13.65x
Sports - Climbing, Non-traditional 2.63% 10.44x
Australia & New Zealand Media 1.38% 10.40x
Composition Percentage: The overlap percentage between the Colorado Snow audience and the Content Affinity attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colorado Snow audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male