Explore the Colorado Snow Audience
Below you'll find more information about the Colorado Snow audience, broken down in different categories based on their digital and physical behaviors. These are 475 thousand unique devices whose actions qualify for the Colorado Snow audience.
INTERESTS
The Colorado Snow audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Colorado Snow audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 80.87% | 41.97x |
| Aspen Trip Planners | 59.54% | 39.61x |
| Colorado Skiers and Snowboarders | 66.69% | 36.60x |
| Denver Broncos Fans | 32.13% | 24.14x |
| Rodeo Enthusiasts | 37.35% | 21.30x |
| Rock Climbing Enthusiasts | 31.43% | 19.91x |
| Ski and Snowboard Apparel Shoppers | 33.19% | 19.51x |
| Western Canada Skiers and Snowboarders | 28.68% | 19.07x |
| Las Vegas Nightlife Researchers | 35.87% | 18.15x |
| Ski House Second Home Owners | 29.31% | 18.13x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Interest attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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APPAREL RETAILERS
The Colorado Snow audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Colorado Snow audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.09% | 4.85x |
| The North Face | 0.10% | 3.73x |
| REI | 0.06% | 3.13x |
| Columbia | 0.05% | 2.96x |
| Club Monaco | 0.05% | 2.53x |
| Ralph Lauren | 0.04% | 2.02x |
| Intermix | 0.02% | 1.91x |
| Buckle | 0.35% | 1.68x |
| Bonobos | 0.12% | 1.59x |
| Lululemon | 0.11% | 1.58x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Location attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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WEBSITES
The Colorado Snow audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Colorado Snow audience is colorado.com.
| Website | Composition | Index |
| colorado.com | 6.20% | 364.47x |
| rockymountainhikingtrails.com | 13.21% | 348.19x |
| dayhikesneardenver.com | 22.01% | 342.30x |
| skicb.com | 3.68% | 328.27x |
| bouldercoloradousa.com | 12.06% | 306.98x |
| summitdaily.com | 13.84% | 295.03x |
| vaildaily.com | 14.71% | 285.23x |
| skyhinews.com | 5.12% | 282.32x |
| breckbrew.com | 5.85% | 267.11x |
| visitestespark.com | 17.03% | 264.13x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Web attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Colorado Snow audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 7.39% | 40.37x |
| Colorado Cluster | 20.93% | 37.00x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.13% | 33.23x |
| Backpacking | 15.71% | 31.18x |
| Sports - Skiing, Snowboarding | 0.05% | 29.42x |
| Colorado News | 63.90% | 23.85x |
| National Parks | 6.35% | 23.08x |
| Action Sports | 1.86% | 13.96x |
| Sports - Climbing, Non-traditional | 7.30% | 12.22x |
| Fashion & Cosmetics | 0.04% | 12.07x |
Composition Percentage:
The overlap percentage between the Colorado Snow audience and the Content Affinity attribute.
Index: A comparison of the Colorado Snow audience to the internet population.
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DEMOGRAPHICS
The Colorado Snow audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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