Explore the Computers Audience
Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Computers audience.
INTERESTS
The Computers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Computers audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 27.49% | 16.49x |
| Laptop Researchers | 26.34% | 15.17x |
| High End TV Shoppers | 24.67% | 14.92x |
| Mobile Phone Comparison Shoppers | 22.18% | 14.63x |
| Computer Processor and Data Center Decision Makers | 27.17% | 14.45x |
| Camera Review Readers | 22.77% | 14.36x |
| Virtual Reality Enthusiasts | 23.45% | 14.31x |
| Android Fans | 20.56% | 13.77x |
| Tech News Enthusiasts | 19.61% | 13.03x |
| Home Networking Researchers | 23.26% | 12.54x |
Composition Percentage:
The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
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APPAREL RETAILERS
The Computers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Computers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.32x |
| Uniqlo | 0.02% | 1.32x |
| Topshop | 0.02% | 1.28x |
| Columbia | 0.02% | 1.20x |
| Jos A. Bank Clothiers | 0.36% | 1.18x |
| Bonobos | 0.07% | 1.16x |
| Johnston and Murphy | 0.16% | 1.15x |
| American Apparel | 0.04% | 1.14x |
| Supreme | 0.01% | 1.14x |
| Mens Wearhouse | 0.55% | 1.14x |
Composition Percentage:
The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
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WEBSITES
The Computers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Computers audience is overclock.net.
| Website | Composition | Index |
| overclock.net | 2.51% | 33.66x |
| asrock.com | 1.95% | 33.31x |
| userbenchmark.com | 6.37% | 33.00x |
| tweaktown.com | 5.60% | 31.10x |
| hothardware.com | 3.95% | 31.03x |
| fudzilla.com | 1.38% | 30.72x |
| asus.com | 2.96% | 30.65x |
| geforce.com | 6.36% | 30.20x |
| notebookreview.com | 2.13% | 30.12x |
| newegg.com | 6.55% | 28.77x |
Composition Percentage:
The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Computers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 15.45% | 13.35x |
| Robotics | 1.39% | 11.95x |
| Studio & Franchise Video Game Players | 5.75% | 11.52x |
| Build Your Own Computer Enthusiasts | 20.06% | 10.88x |
| Content Streamers & Downloaders | 0.07% | 10.65x |
| Data Centers | 2.82% | 10.22x |
| Computers & Accessories | 26.01% | 10.03x |
| Routers, Switches & Networking | 10.29% | 9.71x |
| Environmentally Friendly Cars | 0.07% | 9.70x |
| Electronic Cabling | 1.00% | 9.68x |
Composition Percentage:
The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
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DEMOGRAPHICS
The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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