Dstillery Audiences

COMPUTERS

Audience Size: 5.4 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 35.81% 15.12x
Laptop Researchers 33.12% 13.97x
High End TV Shoppers 33.76% 13.80x
Camera Review Readers 29.91% 13.19x
Mobile Phone Comparison Shoppers 31.48% 12.99x
Android Fans 29.11% 12.38x
Virtual Reality Enthusiasts 32.22% 12.34x
Computer Processor and Data Center Decision Makers 33.33% 12.32x
Tech News Enthusiasts 26.57% 11.96x
Apple Fans 29.10% 11.67x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.31x
Madewell 0.01% 1.30x
Bonobos 0.02% 1.29x
Hugo Boss 0.04% 1.28x
J. Crew 0.02% 1.26x
Columbia 0.01% 1.23x
Club Monaco 0.01% 1.23x
REI 0.01% 1.22x
Urban Outfitters 0.04% 1.21x
Uniqlo 0.02% 1.20x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is geforce.com.

Website Composition Index
geforce.com 6.23% 33.50x
asrock.com 1.83% 33.05x
userbenchmark.com 5.25% 31.16x
nvidia.com 6.54% 31.08x
overclock.net 2.30% 29.32x
newegg.com 9.98% 27.99x
gigabyte.com 2.41% 27.25x
asus.com 1.58% 26.91x
itprotoday.com 1.02% 26.78x
amd.com 8.57% 26.57x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 19.32% 12.77x
Studio & Franchise Video Game Players 4.48% 12.47x
Robotics 1.04% 11.98x
Content Streamers & Downloaders 0.04% 11.10x
Build Your Own Computer Enthusiasts 18.26% 11.09x
Environmentally Friendly Cars 0.05% 10.69x
Data Centers 2.22% 10.19x
Computers & Accessories 24.72% 9.97x
Routers, Switches & Networking 10.24% 9.70x
High-End Audio 3.56% 9.42x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male