Dstillery Audiences

COMPUTERS

Audience Size: 6.3 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 30.72% 17.51x
Laptop Researchers 29.93% 14.91x
High End TV Shoppers 29.50% 14.54x
Computer Processor and Data Center Decision Makers 34.27% 14.21x
Mobile Phone Comparison Shoppers 26.19% 13.80x
Tech News Enthusiasts 23.01% 13.31x
Android Fans 23.55% 12.82x
Home Networking Researchers 27.83% 11.94x
Techies 18.78% 11.93x
Apple Fans 22.79% 11.56x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.26x
Columbia 0.01% 1.25x
REI 0.02% 1.23x
Ralph Lauren 0.01% 1.23x
Gymboree 0.03% 1.18x
Zara 0.02% 1.17x
Madewell 0.01% 1.15x
Coach 0.05% 1.13x
Chicos 0.04% 1.11x
J. Crew 0.03% 1.11x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is caselabs-store.com.

Website Composition Index
caselabs-store.com 0.09% 58.26x
jonnyguru.com 0.16% 58.17x
hardwarecanucks.com 0.23% 57.30x
performance-pcs.com 0.51% 55.64x
overclock3d.net 0.76% 55.02x
outervision.com 0.54% 54.86x
gamersnexus.net 0.06% 54.09x
displayport.org 0.06% 53.93x
velocitymicro.com 0.58% 53.83x
hardocp.com 0.12% 53.55x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 10.96% 18.20x
Robotics 1.80% 14.20x
Build Your Own Computer Enthusiasts 21.11% 13.25x
Studio & Franchise Video Game Players 6.25% 12.10x
Electronic Cabling 1.57% 12.08x
Data Centers 4.10% 12.07x
Routers, Switches & Networking 11.77% 11.88x
Computers & Accessories 28.05% 11.43x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 14.37% 11.39x
Environmentally Friendly Cars 0.08% 11.23x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000