Dstillery Audiences

COMPUTERS

Audience Size: 7.3 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 30.97% 16.30x
Laptop Researchers 30.42% 14.19x
High End TV Shoppers 29.62% 14.11x
Mobile Phone Comparison Shoppers 25.18% 13.94x
Computer Processor and Data Center Decision Makers 31.99% 13.80x
Virtual Reality Enthusiasts 27.92% 13.34x
Android Fans 22.62% 13.06x
Tech News Enthusiasts 21.95% 12.75x
Home Networking Researchers 27.00% 11.96x
Techies 18.60% 11.69x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.38x
Ralph Lauren 0.01% 1.28x
Joe's Jeans 0.01% 1.27x
Lorna Jane 0.01% 1.26x
REI 0.02% 1.24x
Kate Spade 0.02% 1.19x
American Apparel 0.04% 1.19x
Calvin Klein 0.01% 1.18x
Madewell 0.02% 1.18x
Urban Outfitters 0.06% 1.15x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 2.36% 47.20x
asrock.com 2.04% 46.19x
userbenchmark.com 5.94% 45.01x
tweaktown.com 3.58% 44.77x
fudzilla.com 1.28% 43.86x
hothardware.com 2.99% 43.30x
asus.com 4.86% 42.12x
newegg.com 6.91% 40.75x
notebookreview.com 2.43% 40.54x
nvidia.com 8.04% 38.24x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 13.00% 16.35x
Robotics 1.54% 13.75x
Studio & Franchise Video Game Players 5.88% 12.58x
Electronic Cabling 1.25% 11.78x
Build Your Own Computer Enthusiasts 20.44% 11.65x
Content Streamers & Downloaders 0.12% 11.61x
Data Centers 3.51% 11.61x
Routers, Switches & Networking 11.06% 11.43x
Environmentally Friendly Cars 0.08% 11.39x
Computers & Accessories 25.97% 11.36x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male