Dstillery Audiences

COMPUTERS

Audience Size: 5.3 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 21.82% 12.91x
High End TV Shoppers 22.85% 12.37x
Laptop Researchers 23.04% 11.60x
Camera Review Readers 16.60% 11.49x
Mobile Phone Comparison Shoppers 22.04% 11.32x
Android Fans 19.31% 11.15x
HDTV Researchers 21.09% 11.13x
Tech News Enthusiasts 15.91% 10.98x
Techies 23.33% 10.75x
PC Users 33.41% 10.52x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Journeys.

Location Composition Index
Journeys 0.02% 1.31x
LOFT 0.01% 1.30x
American Eagle Outfitters 0.01% 1.27x
Gymboree 0.02% 1.25x
Chicos 0.01% 1.25x
Gap 0.01% 1.24x
Express 0.01% 1.23x
Aeropostale 0.01% 1.17x
White House Black Market 0.01% 1.17x
Carhartt 0.12% 1.09x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is thurrott.com.

Website Composition Index
thurrott.com 2.37% 23.07x
userbenchmark.com 6.38% 22.16x
overclock.net 1.75% 22.07x
newegg.com 8.68% 21.05x
techspot.com 9.37% 20.70x
cnx-software.com 1.16% 20.38x
phoronix.com 1.25% 19.97x
extremetech.com 8.57% 19.86x
anandtech.com 6.32% 19.50x
hothardware.com 4.96% 19.38x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.01% 11.92x
Studio & Franchise Video Game Players 2.64% 10.66x
Technology News 17.05% 10.31x
Data Centers 0.39% 10.26x
Computers & Accessories 7.62% 8.74x
Routers, Switches & Networking 2.28% 8.41x
Apple Blogs & Hacks 5.32% 8.27x
Build Your Own Computer Enthusiasts 10.63% 8.20x
Electrical Engineering 0.17% 8.02x
Mobile Industry Information 0.15% 7.65x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male