Dstillery Audiences

COMPUTERS

Audience Size: 7.7 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 27.04% 13.32x
High End TV Shoppers 28.16% 12.85x
Laptop Researchers 27.12% 12.17x
Mobile Phone Comparison Shoppers 25.32% 11.92x
Camera Review Readers 22.58% 11.61x
Android Fans 22.99% 11.33x
HDTV Researchers 28.33% 10.85x
Tech News Enthusiasts 19.54% 10.70x
Virtual Reality Enthusiasts 27.44% 10.62x
Apple Fans 23.76% 10.48x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.34x
H&M 0.01% 1.28x
Dressbarn 0.02% 1.27x
Forever 21 0.01% 1.25x
Zumiez 0.02% 1.23x
Jos A. Bank Clothiers 0.01% 1.19x
Victoria's Secret 0.03% 1.18x
Hollister 0.01% 1.18x
American Eagle Outfitters 0.02% 1.15x
Chicos 0.02% 1.12x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 1.26% 23.13x
overclock.net 1.94% 22.83x
premiumbuilds.com 1.40% 22.16x
thurrott.com 3.56% 21.96x
userbenchmark.com 8.97% 21.06x
hothardware.com 3.31% 20.91x
newegg.com 17.30% 20.60x
phoronix.com 1.11% 20.58x
cnx-software.com 1.11% 20.23x
techspot.com 6.87% 19.69x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.06% 13.32x
Online Media Converters 0.06% 12.00x
Professional Audio Visual 0.02% 11.43x
Studio & Franchise Video Game Players 2.07% 11.37x
Electronic Cabling 0.03% 11.36x
Phone & Computer Game Downloaders 0.05% 11.06x
Technology News 20.78% 10.83x
Mobile Phone Networks 0.10% 9.89x
Build Your Own Computer Enthusiasts 13.11% 9.71x
Computers & Accessories 10.71% 9.70x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male