Explore the Computers Audience
Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Computers audience.
INTERESTS
The Computers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Computers audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 24.60% | 14.05x |
| High End TV Shoppers | 25.88% | 13.42x |
| Laptop Researchers | 25.42% | 12.65x |
| Mobile Phone Comparison Shoppers | 23.59% | 12.34x |
| Camera Review Readers | 19.80% | 12.17x |
| Android Fans | 20.88% | 11.93x |
| HDTV Researchers | 24.73% | 11.59x |
| Tech News Enthusiasts | 17.47% | 11.36x |
| PC Users | 35.70% | 11.30x |
| Mac Users | 16.80% | 10.97x |
Composition Percentage:
The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
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APPAREL RETAILERS
The Computers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Computers audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.32x |
| Lululemon | 0.01% | 1.26x |
| Talbots | 0.02% | 1.23x |
| Jos A. Bank Clothiers | 0.02% | 1.17x |
| Banana Republic | 0.03% | 1.17x |
| Gap | 0.03% | 1.17x |
| Gymboree | 0.02% | 1.16x |
| J. Crew | 0.02% | 1.14x |
| LOFT | 0.03% | 1.14x |
| White House Black Market | 0.03% | 1.12x |
Composition Percentage:
The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
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WEBSITES
The Computers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Computers audience is overclock.net.
| Website | Composition | Index |
| overclock.net | 1.75% | 25.67x |
| thurrott.com | 2.95% | 24.60x |
| userbenchmark.com | 8.21% | 24.03x |
| hothardware.com | 3.24% | 22.89x |
| newegg.com | 12.96% | 22.87x |
| phoronix.com | 1.07% | 22.72x |
| extremetech.com | 9.62% | 22.46x |
| cnx-software.com | 1.11% | 21.83x |
| techspot.com | 6.39% | 21.50x |
| anandtech.com | 8.58% | 21.16x |
Composition Percentage:
The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Computers audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.01% | 12.54x |
| Studio & Franchise Video Game Players | 2.21% | 11.61x |
| Technology News | 17.88% | 11.60x |
| Data Centers | 0.53% | 11.45x |
| Build Your Own Computer Enthusiasts | 10.86% | 10.09x |
| Computers & Accessories | 8.28% | 9.87x |
| Routers, Switches & Networking | 2.41% | 9.58x |
| Electrical Engineering | 0.17% | 9.05x |
| Phone & Computer Game Downloaders | 0.01% | 8.82x |
| Apple Blogs & Hacks | 6.03% | 8.74x |
Composition Percentage:
The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
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DEMOGRAPHICS
The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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