Dstillery Audiences

COMPUTERS

Audience Size: 7.6 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 29.05% 17.09x
Laptop Researchers 27.10% 15.67x
Mobile Phone Comparison Shoppers 23.14% 15.02x
Computer Processor and Data Center Decision Makers 28.96% 14.93x
High End TV Shoppers 28.06% 14.91x
Virtual Reality Enthusiasts 25.04% 14.66x
Android Fans 21.61% 14.02x
Tech News Enthusiasts 20.51% 13.36x
Home Networking Researchers 25.36% 12.66x
Techies 17.39% 12.39x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.14x
Mens Wearhouse 0.40% 1.05x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is userbenchmark.com.

Website Composition Index
userbenchmark.com 5.88% 39.55x
overclock.net 2.42% 39.50x
asrock.com 1.91% 38.92x
hothardware.com 3.33% 36.93x
tweaktown.com 4.70% 36.90x
fudzilla.com 1.33% 36.48x
asus.com 3.77% 35.73x
geforce.com 7.17% 34.72x
notebookreview.com 2.36% 34.44x
newegg.com 6.31% 34.34x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 13.98% 14.45x
Studio & Franchise Video Game Players 5.79% 11.74x
Build Your Own Computer Enthusiasts 19.79% 11.13x
Data Centers 3.16% 10.70x
Computers & Accessories 25.87% 10.53x
Routers, Switches & Networking 10.60% 10.35x
High-End Audio 4.45% 9.77x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 17.35% 9.30x
Online Media Converters 2.90% 9.24x
PC Gamers 8.56% 8.87x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male