Dstillery Audiences

COMPUTERS

Audience Size: 6.5 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 29.17% 13.48x
High End TV Shoppers 30.21% 12.95x
Laptop Researchers 29.17% 12.31x
Mobile Phone Comparison Shoppers 27.45% 12.05x
Camera Review Readers 24.53% 11.73x
PC Users 37.09% 11.51x
Android Fans 25.42% 11.43x
HDTV Researchers 30.35% 10.87x
Tech News Enthusiasts 21.58% 10.86x
Virtual Reality Enthusiasts 30.69% 10.68x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.52x
Hollister 0.02% 1.32x
LOFT 0.02% 1.30x
Eddie Bauer 0.01% 1.29x
J. Crew 0.01% 1.23x
White House Black Market 0.02% 1.20x
Express 0.02% 1.19x
Gap 0.02% 1.19x
Michael Kors 0.01% 1.18x
Chicos 0.02% 1.17x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 1.06% 26.36x
overclock.net 1.84% 25.86x
premiumbuilds.com 1.15% 25.85x
thurrott.com 3.00% 25.61x
hothardware.com 3.28% 24.35x
userbenchmark.com 8.92% 24.17x
newegg.com 14.64% 23.67x
phoronix.com 1.07% 23.30x
cnx-software.com 1.07% 22.97x
extremetech.com 11.92% 22.14x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.03% 14.20x
Online Media Converters 0.02% 12.12x
Studio & Franchise Video Game Players 2.11% 11.61x
Professional Audio Visual 0.02% 11.28x
Technology News 21.00% 11.27x
Data Centers 0.67% 11.06x
Phone & Computer Game Downloaders 0.03% 10.81x
Electronic Cabling 0.01% 10.70x
Build Your Own Computer Enthusiasts 12.97% 10.08x
Computers & Accessories 9.60% 9.94x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male