Dstillery Audiences

COMPUTERS

Audience Size: 10.1 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 28.11% 12.13x
High End TV Shoppers 27.42% 11.53x
Laptop Researchers 26.22% 11.44x
Camera Review Readers 23.73% 10.72x
Mobile Phone Comparison Shoppers 26.34% 10.67x
Android Fans 23.99% 10.17x
Virtual Reality Enthusiasts 27.22% 9.93x
Apple Fans 23.36% 9.82x
HDTV Researchers 28.36% 9.69x
Computer Processor and Data Center Decision Makers 26.78% 9.63x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.22x
Mens Wearhouse 0.01% 1.17x
Maurices 0.01% 1.11x
Old Navy 0.01% 1.10x
Carhartt 0.15% 1.05x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is geforce.com.

Website Composition Index
geforce.com 1.29% 20.78x
overclock.net 2.36% 20.33x
hothardware.com 1.75% 20.28x
amd.com 2.49% 19.61x
userbenchmark.com 6.49% 19.60x
phoronix.com 1.24% 19.48x
msi.com 1.07% 19.30x
thurrott.com 2.98% 19.07x
nvidia.com 1.87% 18.17x
techspot.com 8.72% 17.98x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.39% 10.99x
Studio & Franchise Video Game Players 3.25% 10.33x
Technology News 20.97% 9.97x
Environmentally Friendly Cars 0.02% 9.85x
Data Centers 1.00% 9.70x
Computers & Accessories 17.32% 9.40x
Build Your Own Computer Enthusiasts 17.11% 9.31x
Online Media Converters 0.73% 9.20x
Phone & Computer Game Downloaders 0.51% 8.90x
Drawing & Animation 0.03% 8.89x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male