Dstillery Audiences

COMPUTERS

Audience Size: 9.6 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 31.81% 13.61x
High End TV Shoppers 30.13% 12.86x
Laptop Researchers 29.24% 12.66x
Mobile Phone Comparison Shoppers 27.74% 12.12x
Camera Review Readers 26.71% 12.10x
Android Fans 25.72% 11.65x
Tech News Enthusiasts 22.96% 11.07x
Virtual Reality Enthusiasts 29.19% 11.02x
Computer Processor and Data Center Decision Makers 28.86% 10.97x
Apple Fans 26.47% 10.82x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.25x
The Childrens Place 0.01% 1.12x
Carhartt 0.13% 1.12x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is geforce.com.

Website Composition Index
geforce.com 2.14% 21.95x
overclock.net 2.46% 21.75x
gigabyte.com 1.26% 21.36x
userbenchmark.com 5.93% 21.33x
hothardware.com 1.57% 21.28x
amd.com 4.01% 20.48x
thurrott.com 3.04% 20.41x
phoronix.com 1.53% 20.40x
msi.com 1.64% 19.82x
nvidia.com 2.56% 19.81x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.57% 12.21x
Studio & Franchise Video Game Players 3.63% 11.53x
Technology News 20.40% 11.43x
Build Your Own Computer Enthusiasts 16.23% 10.98x
Data Centers 1.42% 10.68x
Computers & Accessories 19.57% 10.35x
Environmentally Friendly Cars 0.03% 10.31x
Online Media Converters 1.17% 9.73x
Electronic Cabling 0.39% 9.67x
Routers, Switches & Networking 7.91% 9.26x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male