Dstillery Audiences

COMPUTERS

Audience Size: 6.2 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 28.26% 13.92x
High End TV Shoppers 29.45% 13.44x
Laptop Researchers 28.16% 12.88x
Mobile Phone Comparison Shoppers 27.33% 12.26x
Camera Review Readers 23.59% 12.08x
Android Fans 24.78% 11.65x
HDTV Researchers 30.11% 11.18x
Apple Fans 24.43% 10.98x
Virtual Reality Enthusiasts 29.68% 10.93x
Tech News Enthusiasts 20.73% 10.92x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.98x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 1.71% 26.77x
overclock.net 2.22% 26.75x
bit-tech.net 1.06% 25.42x
thurrott.com 2.69% 25.33x
hothardware.com 3.38% 25.12x
cpu-monkey.com 1.08% 24.98x
userbenchmark.com 10.28% 24.28x
overclockers.com 1.08% 23.37x
phoronix.com 1.21% 23.23x
dsogaming.com 1.79% 23.13x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.10% 13.83x
Phone & Computer Game Downloaders 0.10% 12.43x
Online Media Converters 0.13% 12.15x
Studio & Franchise Video Game Players 2.10% 12.03x
Technology News 20.58% 11.50x
Build Your Own Computer Enthusiasts 13.13% 10.83x
Professional Audio Visual 0.03% 10.77x
Electronic Cabling 0.04% 10.26x
Computers & Accessories 11.34% 10.14x
Mobile Phone Networks 0.16% 10.07x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male