Dstillery Audiences

COMPUTERS

Audience Size: 6.6 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 24.60% 14.05x
High End TV Shoppers 25.88% 13.42x
Laptop Researchers 25.42% 12.65x
Mobile Phone Comparison Shoppers 23.59% 12.34x
Camera Review Readers 19.80% 12.17x
Android Fans 20.88% 11.93x
HDTV Researchers 24.73% 11.59x
Tech News Enthusiasts 17.47% 11.36x
PC Users 35.70% 11.30x
Mac Users 16.80% 10.97x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Coach.

Location Composition Index
Coach 0.01% 1.32x
Lululemon 0.01% 1.26x
Talbots 0.02% 1.23x
Jos A. Bank Clothiers 0.02% 1.17x
Banana Republic 0.03% 1.17x
Gap 0.03% 1.17x
Gymboree 0.02% 1.16x
J. Crew 0.02% 1.14x
LOFT 0.03% 1.14x
White House Black Market 0.03% 1.12x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 1.75% 25.67x
thurrott.com 2.95% 24.60x
userbenchmark.com 8.21% 24.03x
hothardware.com 3.24% 22.89x
newegg.com 12.96% 22.87x
phoronix.com 1.07% 22.72x
extremetech.com 9.62% 22.46x
cnx-software.com 1.11% 21.83x
techspot.com 6.39% 21.50x
anandtech.com 8.58% 21.16x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.01% 12.54x
Studio & Franchise Video Game Players 2.21% 11.61x
Technology News 17.88% 11.60x
Data Centers 0.53% 11.45x
Build Your Own Computer Enthusiasts 10.86% 10.09x
Computers & Accessories 8.28% 9.87x
Routers, Switches & Networking 2.41% 9.58x
Electrical Engineering 0.17% 9.05x
Phone & Computer Game Downloaders 0.01% 8.82x
Apple Blogs & Hacks 6.03% 8.74x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male