Dstillery Audiences

COMPUTERS

Audience Size: 7 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 29.40% 16.24x
Laptop Researchers 28.05% 14.21x
High End TV Shoppers 28.11% 13.87x
Computer Processor and Data Center Decision Makers 31.63% 13.53x
Mobile Phone Comparison Shoppers 25.01% 13.41x
Virtual Reality Enthusiasts 19.98% 12.99x
Tech News Enthusiasts 21.91% 12.56x
Android Fans 22.43% 12.45x
Home Networking Researchers 25.50% 11.74x
Techies 18.43% 11.35x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.14x
Madewell 0.02% 1.14x
Express Outlets 0.00% 1.14x
Everlane 0.00% 1.13x
The North Face 0.03% 1.13x
Lorna Jane 0.01% 1.13x
Gymboree 0.03% 1.10x
Urban Outfitters 0.04% 1.10x
Columbia 0.01% 1.09x
Michael Kors 0.02% 1.08x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 2.49% 47.22x
userbenchmark.com 4.57% 46.23x
asrock.com 2.08% 46.02x
tweaktown.com 3.58% 45.04x
hothardware.com 3.07% 42.84x
asus.com 6.70% 42.02x
newegg.com 8.16% 41.30x
notebookreview.com 2.62% 40.53x
nvidia.com 9.00% 38.90x
techspot.com 7.05% 37.99x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 11.48% 16.44x
Robotics 1.61% 13.20x
Build Your Own Computer Enthusiasts 21.80% 11.78x
Studio & Franchise Video Game Players 6.27% 11.61x
Data Centers 3.63% 11.55x
Electronic Cabling 1.39% 11.43x
Routers, Switches & Networking 11.14% 11.06x
Computers & Accessories 26.97% 10.85x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 15.14% 10.64x
Environmentally Friendly Cars 0.08% 10.46x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male