Dstillery Audiences

COMPUTERS

Audience Size: 4.9 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 29.51% 10.81x
High End TV Shoppers 29.04% 10.40x
Laptop Researchers 27.61% 10.24x
Mobile Phone Comparison Shoppers 26.91% 9.68x
Camera Review Readers 24.44% 9.67x
Android Fans 24.49% 9.28x
Virtual Reality Enthusiasts 27.00% 9.12x
Apple Fans 24.88% 8.89x
HDTV Researchers 30.60% 8.79x
Tech News Enthusiasts 21.51% 8.74x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Express.

Location Composition Index
Express 0.01% 1.31x
Victoria's Secret 0.02% 1.23x
Lane Bryant 0.01% 1.19x
Old Navy 0.02% 1.16x
Journeys 0.01% 1.15x
The Childrens Place 0.01% 1.10x
Maurices 0.02% 1.04x
Mens Wearhouse 0.01% 1.01x
Carhartt 0.14% 0.98x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 2.29% 19.47x
amd.com 1.89% 19.11x
phoronix.com 1.22% 18.95x
userbenchmark.com 6.88% 18.76x
bit-tech.net 1.10% 18.38x
thurrott.com 3.49% 18.27x
nvidia.com 1.58% 17.51x
hothardware.com 2.08% 17.33x
cnx-software.com 1.24% 17.33x
videocardbenchmark.net 1.07% 17.19x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.33% 10.36x
Studio & Franchise Video Game Players 3.22% 9.60x
Environmentally Friendly Cars 0.01% 9.10x
Drawing & Animation 0.03% 9.08x
Technology News 22.18% 8.94x
Online Media Converters 0.56% 8.84x
Computers & Accessories 14.53% 8.81x
Data Centers 0.96% 8.77x
Phone & Computer Game Downloaders 0.39% 8.60x
Electronic Cabling 0.19% 8.39x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male