Dstillery Audiences

COMPUTERS

Audience Size: 8 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 27.49% 16.49x
Laptop Researchers 26.34% 15.17x
High End TV Shoppers 24.67% 14.92x
Mobile Phone Comparison Shoppers 22.18% 14.63x
Computer Processor and Data Center Decision Makers 27.17% 14.45x
Camera Review Readers 22.77% 14.36x
Virtual Reality Enthusiasts 23.45% 14.31x
Android Fans 20.56% 13.77x
Tech News Enthusiasts 19.61% 13.03x
Home Networking Researchers 23.26% 12.54x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is REI.

Location Composition Index
REI 0.02% 1.32x
Uniqlo 0.02% 1.32x
Topshop 0.02% 1.28x
Columbia 0.02% 1.20x
Jos A. Bank Clothiers 0.36% 1.18x
Bonobos 0.07% 1.16x
Johnston and Murphy 0.16% 1.15x
American Apparel 0.04% 1.14x
Supreme 0.01% 1.14x
Mens Wearhouse 0.55% 1.14x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 2.51% 33.66x
asrock.com 1.95% 33.31x
userbenchmark.com 6.37% 33.00x
tweaktown.com 5.60% 31.10x
hothardware.com 3.95% 31.03x
fudzilla.com 1.38% 30.72x
asus.com 2.96% 30.65x
geforce.com 6.36% 30.20x
notebookreview.com 2.13% 30.12x
newegg.com 6.55% 28.77x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 15.45% 13.35x
Robotics 1.39% 11.95x
Studio & Franchise Video Game Players 5.75% 11.52x
Build Your Own Computer Enthusiasts 20.06% 10.88x
Content Streamers & Downloaders 0.07% 10.65x
Data Centers 2.82% 10.22x
Computers & Accessories 26.01% 10.03x
Routers, Switches & Networking 10.29% 9.71x
Environmentally Friendly Cars 0.07% 9.70x
Electronic Cabling 1.00% 9.68x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male