Dstillery Audiences

COMPUTERS

Audience Size: 9.5 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 40.60% 12.20x
High End TV Shoppers 35.82% 11.66x
Laptop Researchers 36.62% 11.35x
Mobile Phone Comparison Shoppers 33.15% 10.94x
Camera Review Readers 33.58% 10.66x
Android Fans 30.06% 10.50x
Virtual Reality Enthusiasts 32.35% 10.37x
Computer Processor and Data Center Decision Makers 34.35% 10.08x
Tech News Enthusiasts 29.01% 9.79x
Tablet Researchers 29.50% 9.43x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is REI.

Location Composition Index
REI 0.01% 1.36x
Tommy Bahama 0.01% 1.29x
Mens Wearhouse 0.06% 1.25x
Zara 0.02% 1.21x
Ann Taylor 0.01% 1.21x
Michael Kors 0.04% 1.20x
Kate Spade 0.02% 1.19x
Zumiez 0.06% 1.18x
J. Crew 0.04% 1.18x
Urban Outfitters 0.03% 1.18x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is asrock.com.

Website Composition Index
asrock.com 1.37% 25.00x
overclock.net 2.52% 24.04x
hothardware.com 2.08% 23.54x
geforce.com 3.62% 23.31x
userbenchmark.com 6.20% 23.28x
asus.com 1.07% 22.43x
gigabyte.com 1.94% 22.26x
thurrott.com 2.62% 22.13x
phoronix.com 1.49% 22.11x
notebookreview.com 1.40% 21.70x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 19.92% 11.14x
Robotics 0.79% 11.02x
Studio & Franchise Video Game Players 3.95% 10.92x
Build Your Own Computer Enthusiasts 17.51% 10.38x
Content Streamers & Downloaders 0.02% 9.71x
Computers & Accessories 22.67% 9.51x
Data Centers 1.74% 9.43x
Environmentally Friendly Cars 0.03% 9.09x
Routers, Switches & Networking 8.85% 8.70x
Electronic Cabling 0.57% 8.58x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male