Explore the Computers Audience
Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Computers audience.
INTERESTS
The Computers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Computers audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 36.97% | 14.16x |
| Laptop Researchers | 33.94% | 13.11x |
| High End TV Shoppers | 34.33% | 12.85x |
| Camera Review Readers | 30.22% | 12.38x |
| Mobile Phone Comparison Shoppers | 31.56% | 12.20x |
| Computer Processor and Data Center Decision Makers | 33.80% | 11.86x |
| Virtual Reality Enthusiasts | 32.27% | 11.79x |
| Android Fans | 29.61% | 11.54x |
| Tech News Enthusiasts | 27.37% | 11.09x |
| Apple Fans | 29.76% | 10.77x |
Composition Percentage:
The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Curious about what else the Computers audience is interested in?
Sign Up
APPAREL RETAILERS
The Computers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Computers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.35x |
| Bonobos | 0.10% | 1.32x |
| Patagonia | 0.01% | 1.26x |
| Jos A. Bank Clothiers | 0.32% | 1.24x |
| Free People | 0.02% | 1.23x |
| Topshop | 0.02% | 1.20x |
| Mens Wearhouse | 0.52% | 1.19x |
| White House Black Market | 0.37% | 1.17x |
| Johnston and Murphy | 0.50% | 1.12x |
| LOFT | 0.08% | 1.11x |
Composition Percentage:
The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Want to find more of the Computers audience in the real world?
Sign Up
WEBSITES
The Computers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Computers audience is overclock.net.
| Website | Composition | Index |
| overclock.net | 2.60% | 31.69x |
| asrock.com | 1.86% | 31.08x |
| userbenchmark.com | 6.54% | 30.57x |
| phoronix.com | 1.28% | 29.90x |
| fudzilla.com | 1.37% | 29.46x |
| thurrott.com | 1.86% | 28.80x |
| hothardware.com | 3.83% | 28.66x |
| asus.com | 2.21% | 28.54x |
| notebookreview.com | 1.93% | 28.26x |
| tweaktown.com | 6.77% | 28.20x |
Composition Percentage:
The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Want to see more of the websites the Computers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Computers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 18.53% | 11.94x |
| Studio & Franchise Video Game Players | 4.88% | 11.46x |
| Robotics | 1.23% | 11.36x |
| Content Streamers & Downloaders | 0.05% | 9.94x |
| Build Your Own Computer Enthusiasts | 19.25% | 9.88x |
| Data Centers | 2.48% | 9.69x |
| Environmentally Friendly Cars | 0.06% | 9.53x |
| Computers & Accessories | 25.47% | 9.14x |
| Routers, Switches & Networking | 10.67% | 9.14x |
| Electronic Cabling | 0.90% | 8.94x |
Composition Percentage:
The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Want to see more of the Content Affinities the Computers audience visits?
Sign Up
DEMOGRAPHICS
The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Computers audience?
Sign Up