Dstillery Audiences

COMPUTERS

Audience Size: 5.3 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 18.91% 14.00x
Tablet Researchers 25.96% 13.55x
High End TV Shoppers 19.95% 13.37x
Camera Review Readers 18.83% 12.91x
Laptop Researchers 20.59% 12.32x
Mobile Phone Comparison Shoppers 18.74% 12.02x
Tech News Enthusiasts 13.97% 11.96x
Techies 20.84% 11.68x
Android Fans 21.05% 11.54x
HDTV Researchers 18.26% 11.35x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.45x
Lululemon 0.01% 1.22x
H&M 0.01% 1.19x
Chicos 0.01% 1.16x
Buckle 0.02% 1.14x
Mens Wearhouse 0.01% 1.14x
White House Black Market 0.01% 1.08x
Express 0.02% 1.07x
Aeropostale 0.01% 1.05x
Journeys 0.02% 0.99x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is thurrott.com.

Website Composition Index
thurrott.com 2.18% 25.86x
overclock.net 1.68% 24.95x
userbenchmark.com 5.77% 24.56x
newegg.com 7.03% 23.72x
extremetech.com 8.24% 22.50x
techspot.com 10.52% 22.47x
hothardware.com 4.01% 22.33x
betanews.com 1.26% 22.17x
anandtech.com 4.80% 21.97x
wccftech.com 19.06% 21.88x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 2.55% 10.93x
Technology News 14.71% 10.83x
Data Centers 0.28% 10.21x
Computers & Accessories 8.25% 9.00x
Electrical Engineering 0.11% 8.74x
Apple Blogs & Hacks 4.55% 8.54x
Routers, Switches & Networking 2.29% 8.49x
Mobile Industry Information 0.17% 8.11x
Photography 3.38% 7.64x
Build Your Own Computer Enthusiasts 11.04% 7.51x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male