Dstillery Audiences

COMPUTERS

Audience Size: 6.5 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 29.64% 14.50x
High End TV Shoppers 29.10% 14.16x
Laptop Researchers 31.10% 13.31x
Mobile Phone Comparison Shoppers 27.04% 13.08x
Camera Review Readers 24.02% 12.91x
Android Fans 24.13% 12.59x
HDTV Researchers 30.19% 11.80x
Virtual Reality Enthusiasts 30.81% 11.74x
Tech News Enthusiasts 20.55% 11.64x
Apple Fans 25.95% 11.54x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.06x
American Eagle Outfitters 0.01% 1.05x
Mens Wearhouse 0.01% 1.05x
Buckle 0.01% 1.02x
Journeys 0.02% 1.01x
The Childrens Place 0.01% 0.99x
Old Navy 0.01% 0.97x
Express 0.01% 0.94x
Carhartt 0.10% 0.93x
Maurices 0.01% 0.83x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 2.29% 27.20x
bit-tech.net 1.13% 25.98x
thurrott.com 2.66% 25.87x
thefpsreview.com 2.22% 25.84x
cpu-monkey.com 1.10% 25.05x
userbenchmark.com 10.04% 24.45x
hothardware.com 3.95% 24.08x
nvidia.com 1.05% 23.99x
gamecrate.com 1.27% 23.95x
overclockers.com 1.09% 23.63x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Robotics.

Content Affinity Composition Index
Robotics 0.17% 14.31x
Drawing & Animation 0.02% 13.25x
Studio & Franchise Video Game Players 2.55% 13.11x
Online Media Converters 0.26% 12.75x
Technology News 20.84% 12.25x
Phone & Computer Game Downloaders 0.19% 12.18x
Electronic Cabling 0.09% 11.62x
Data Centers 0.61% 11.52x
Build Your Own Computer Enthusiasts 14.28% 11.24x
Computers & Accessories 12.00% 11.10x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male