Dstillery Audiences

COMPUTERS

Audience Size: 7.9 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 36.97% 14.16x
Laptop Researchers 33.94% 13.11x
High End TV Shoppers 34.33% 12.85x
Camera Review Readers 30.22% 12.38x
Mobile Phone Comparison Shoppers 31.56% 12.20x
Computer Processor and Data Center Decision Makers 33.80% 11.86x
Virtual Reality Enthusiasts 32.27% 11.79x
Android Fans 29.61% 11.54x
Tech News Enthusiasts 27.37% 11.09x
Apple Fans 29.76% 10.77x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is REI.

Location Composition Index
REI 0.02% 1.35x
Bonobos 0.10% 1.32x
Patagonia 0.01% 1.26x
Jos A. Bank Clothiers 0.32% 1.24x
Free People 0.02% 1.23x
Topshop 0.02% 1.20x
Mens Wearhouse 0.52% 1.19x
White House Black Market 0.37% 1.17x
Johnston and Murphy 0.50% 1.12x
LOFT 0.08% 1.11x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is overclock.net.

Website Composition Index
overclock.net 2.60% 31.69x
asrock.com 1.86% 31.08x
userbenchmark.com 6.54% 30.57x
phoronix.com 1.28% 29.90x
fudzilla.com 1.37% 29.46x
thurrott.com 1.86% 28.80x
hothardware.com 3.83% 28.66x
asus.com 2.21% 28.54x
notebookreview.com 1.93% 28.26x
tweaktown.com 6.77% 28.20x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Technology News.

Content Affinity Composition Index
Technology News 18.53% 11.94x
Studio & Franchise Video Game Players 4.88% 11.46x
Robotics 1.23% 11.36x
Content Streamers & Downloaders 0.05% 9.94x
Build Your Own Computer Enthusiasts 19.25% 9.88x
Data Centers 2.48% 9.69x
Environmentally Friendly Cars 0.06% 9.53x
Computers & Accessories 25.47% 9.14x
Routers, Switches & Networking 10.67% 9.14x
Electronic Cabling 0.90% 8.94x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male