Explore the Computers Audience
Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Computers audience.
INTERESTS
The Computers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Computers audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 29.40% | 16.24x |
| Laptop Researchers | 28.05% | 14.21x |
| High End TV Shoppers | 28.11% | 13.87x |
| Computer Processor and Data Center Decision Makers | 31.63% | 13.53x |
| Mobile Phone Comparison Shoppers | 25.01% | 13.41x |
| Virtual Reality Enthusiasts | 19.98% | 12.99x |
| Tech News Enthusiasts | 21.91% | 12.56x |
| Android Fans | 22.43% | 12.45x |
| Home Networking Researchers | 25.50% | 11.74x |
| Techies | 18.43% | 11.35x |
Composition Percentage:
The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
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APPAREL RETAILERS
The Computers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Computers audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.00% | 1.14x |
| Madewell | 0.02% | 1.14x |
| Express Outlets | 0.00% | 1.14x |
| Everlane | 0.00% | 1.13x |
| The North Face | 0.03% | 1.13x |
| Lorna Jane | 0.01% | 1.13x |
| Gymboree | 0.03% | 1.10x |
| Urban Outfitters | 0.04% | 1.10x |
| Columbia | 0.01% | 1.09x |
| Michael Kors | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
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WEBSITES
The Computers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Computers audience is overclock.net.
| Website | Composition | Index |
| overclock.net | 2.49% | 47.22x |
| userbenchmark.com | 4.57% | 46.23x |
| asrock.com | 2.08% | 46.02x |
| tweaktown.com | 3.58% | 45.04x |
| hothardware.com | 3.07% | 42.84x |
| asus.com | 6.70% | 42.02x |
| newegg.com | 8.16% | 41.30x |
| notebookreview.com | 2.62% | 40.53x |
| nvidia.com | 9.00% | 38.90x |
| techspot.com | 7.05% | 37.99x |
Composition Percentage:
The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Computers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 11.48% | 16.44x |
| Robotics | 1.61% | 13.20x |
| Build Your Own Computer Enthusiasts | 21.80% | 11.78x |
| Studio & Franchise Video Game Players | 6.27% | 11.61x |
| Data Centers | 3.63% | 11.55x |
| Electronic Cabling | 1.39% | 11.43x |
| Routers, Switches & Networking | 11.14% | 11.06x |
| Computers & Accessories | 26.97% | 10.85x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 15.14% | 10.64x |
| Environmentally Friendly Cars | 0.08% | 10.46x |
Composition Percentage:
The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
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DEMOGRAPHICS
The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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