Dstillery Audiences

COMPUTERS

Audience Size: 4.9 Million Devices

Explore the Computers Audience

Below you'll find more information about the Computers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Computers audience.

Dstillery Crafted Audiences

INTERESTS

The Computers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 16.12% 14.51x
Tablet Researchers 32.87% 14.49x
IT Decision Makers 31.35% 14.15x
Camera Review Readers 22.37% 13.60x
Techies 17.64% 13.38x
Mac Users 9.21% 13.17x
HDTV Researchers 16.22% 12.98x
PC Users 34.59% 12.06x
Android Fans 26.91% 11.86x
Smartphone Case Shoppers 22.45% 11.79x
Composition Percentage: The overlap percentage between the Computers audience and the Interest attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.18x
Composition Percentage: The overlap percentage between the Computers audience and the Location attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers audience is thurrott.com.

Website Composition Index
thurrott.com 2.02% 28.46x
overclock.net 1.98% 27.10x
userbenchmark.com 6.36% 25.57x
newegg.com 6.48% 25.41x
hothardware.com 4.08% 24.89x
extremetech.com 7.59% 24.72x
techspot.com 12.78% 24.54x
betanews.com 1.11% 24.37x
anandtech.com 3.94% 24.36x
tweaktown.com 4.78% 23.77x
Composition Percentage: The overlap percentage between the Computers audience and the Web attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 2.56% 12.15x
Technology News 13.20% 12.03x
Data Centers 0.21% 12.01x
Electrical Engineering 0.08% 9.95x
Computers & Accessories 8.23% 9.83x
Apple Blogs & Hacks 3.62% 9.43x
Routers, Switches & Networking 1.92% 9.27x
Build Your Own Computer Enthusiasts 9.76% 8.77x
Mobile Industry Information 0.14% 8.76x
Photography 2.65% 7.98x
Composition Percentage: The overlap percentage between the Computers audience and the Content Affinity attribute.
Index: A comparison of the Computers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male