COMPUTERS & ACCESSORIES

Audience Size: 4.3 Million Devices

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Explore the Computers & Accessories Audience

Below you'll find more information about the Computers & Accessories audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Computers & Accessories audience.

INTERESTS

The Computers & Accessories audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers & Accessories audience is Laptop Researchers.

Interest	Composition	Index
Laptop Researchers	32.12%	16.16x
IT Decision Makers	27.13%	15.61x
Computer Processor and Data Center Decision Makers	32.66%	13.67x
High End TV Shoppers	27.20%	13.54x
Open Source Developers	29.73%	12.95x
Microsoft Friendly Developers	28.78%	12.83x
Home Networking Researchers	28.47%	12.33x
Sony Fans	26.43%	11.85x
Coders & Developers	26.45%	11.74x
Tech and Video games Industry	21.61%	11.43x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Interest attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

APPAREL RETAILERS

The Computers & Accessories audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers & Accessories audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	1.28x
Gymboree	0.02%	1.24x
Dressbarn	0.03%	1.20x
Columbia	0.01%	1.17x
Lorna Jane	0.00%	1.13x
Madewell	0.01%	1.10x
Zumiez	0.02%	1.08x
Zara	0.02%	1.08x
Express	0.02%	1.08x
Kate Spade	0.02%	1.08x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Location attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

WEBSITES

The Computers & Accessories audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers & Accessories audience is cyberciti.biz.

Website	Composition	Index
cyberciti.biz	0.15%	75.72x
disk-partition.com	1.96%	73.49x
aidanfinn.com	0.13%	73.48x
linuxmint.com	0.21%	73.30x
pkgs.org	0.29%	72.84x
tweaks.com	0.76%	72.00x
kb.vmware.com	0.88%	69.54x
filepuma.com	1.70%	68.37x
eassos.com	0.41%	68.08x
mysysadmintips.com	0.08%	67.90x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Web attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers & Accessories audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	5.84%	17.18x
Data, Analytics & Coding	7.70%	16.36x
Routers, Switches & Networking	16.20%	16.35x
Robotics	2.06%	16.30x
Computer Printers	1.11%	15.27x
Electronic Cabling	1.96%	15.07x
Technology News	9.03%	15.01x
Data Analysis & Scripting	14.31%	13.94x
Build Your Own Computer Enthusiasts	21.11%	13.25x
Online Media Converters	4.68%	12.87x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Content Affinity attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

DEMOGRAPHICS

The Computers & Accessories audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000