Dstillery Audiences

COMPUTERS & ACCESSORIES

Audience Size: 4.3 Million Devices

Explore the Computers & Accessories Audience

Below you'll find more information about the Computers & Accessories audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Computers & Accessories audience.

Dstillery Crafted Audiences

INTERESTS

The Computers & Accessories audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers & Accessories audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 32.12% 16.16x
IT Decision Makers 27.13% 15.61x
Computer Processor and Data Center Decision Makers 32.66% 13.67x
High End TV Shoppers 27.20% 13.54x
Open Source Developers 29.73% 12.95x
Microsoft Friendly Developers 28.78% 12.83x
Home Networking Researchers 28.47% 12.33x
Sony Fans 26.43% 11.85x
Coders & Developers 26.45% 11.74x
Tech and Video games Industry 21.61% 11.43x
Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Interest attribute.
Index: A comparison of the Computers & Accessories audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Computers & Accessories audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers & Accessories audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.28x
Gymboree 0.02% 1.24x
Dressbarn 0.03% 1.20x
Columbia 0.01% 1.17x
Lorna Jane 0.00% 1.13x
Madewell 0.01% 1.10x
Zumiez 0.02% 1.08x
Zara 0.02% 1.08x
Express 0.02% 1.08x
Kate Spade 0.02% 1.08x
Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Location attribute.
Index: A comparison of the Computers & Accessories audience to the internet population.
Dstillery Web Insights

WEBSITES

The Computers & Accessories audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers & Accessories audience is cyberciti.biz.

Website Composition Index
cyberciti.biz 0.15% 75.72x
disk-partition.com 1.96% 73.49x
aidanfinn.com 0.13% 73.48x
linuxmint.com 0.21% 73.30x
pkgs.org 0.29% 72.84x
tweaks.com 0.76% 72.00x
kb.vmware.com 0.88% 69.54x
filepuma.com 1.70% 68.37x
eassos.com 0.41% 68.08x
mysysadmintips.com 0.08% 67.90x
Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Web attribute.
Index: A comparison of the Computers & Accessories audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers & Accessories audience is Data Centers.

Content Affinity Composition Index
Data Centers 5.84% 17.18x
Data, Analytics & Coding 7.70% 16.36x
Routers, Switches & Networking 16.20% 16.35x
Robotics 2.06% 16.30x
Computer Printers 1.11% 15.27x
Electronic Cabling 1.96% 15.07x
Technology News 9.03% 15.01x
Data Analysis & Scripting 14.31% 13.94x
Build Your Own Computer Enthusiasts 21.11% 13.25x
Online Media Converters 4.68% 12.87x
Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Content Affinity attribute.
Index: A comparison of the Computers & Accessories audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Computers & Accessories audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000