COMPUTERS & ACCESSORIES

Audience Size: 3.3 Million Devices

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Explore the Computers & Accessories Audience

Below you'll find more information about the Computers & Accessories audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Computers & Accessories audience.

INTERESTS

The Computers & Accessories audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Computers & Accessories audience is Laptop Researchers.

Interest	Composition	Index
Laptop Researchers	43.48%	19.27x
IT Decision Makers	39.42%	16.52x
Computer Processor and Data Center Decision Makers	44.62%	16.35x
High End TV Shoppers	38.29%	15.87x
Home Networking Researchers	39.51%	14.94x
Camera Review Readers	31.66%	14.18x
GIS Users	32.06%	13.59x
Ink & Toner Shoppers	31.68%	13.10x
Open Source Developers	35.88%	12.66x
Microsoft Friendly Developers	36.86%	12.60x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Interest attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

APPAREL RETAILERS

The Computers & Accessories audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Computers & Accessories audience is REI.

Location	Composition	Index
REI	0.01%	1.56x
Forever 21	0.03%	1.35x
Eddie Bauer	0.01%	1.29x
Jos A. Bank Clothiers	0.03%	1.28x
Ann Taylor	0.01%	1.24x
Coach	0.02%	1.22x
Urban Outfitters	0.02%	1.20x
Zara	0.01%	1.17x
Victoria's Secret	0.07%	1.17x
Chicos	0.03%	1.16x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Location attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

WEBSITES

The Computers & Accessories audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Computers & Accessories audience is disk-partition.com.

Website	Composition	Index
disk-partition.com	2.56%	64.85x
neosmart.net	2.37%	59.29x
file.net	2.58%	59.03x
drivethelife.com	2.80%	55.95x
top-password.com	4.62%	53.79x
backup-utility.com	1.08%	53.74x
nirsoft.net	2.73%	53.71x
codeproject.com	1.17%	52.69x
fileinfo.com	2.12%	52.53x
troubleshooter.xyz	3.29%	52.23x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Web attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Computers & Accessories audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	3.75%	23.43x
Robotics	1.33%	22.82x
Content Streamers & Downloaders	0.03%	21.65x
Online Media Converters	3.15%	19.41x
Computer Printers	0.50%	19.14x
Electronic Cabling	1.00%	18.43x
Routers, Switches & Networking	16.67%	18.41x
Data, Analytics & Coding	9.44%	16.77x
Drawing & Animation	0.13%	16.42x
Data Analysis & Scripting	13.06%	16.30x

Composition Percentage: The overlap percentage between the Computers & Accessories audience and the Content Affinity attribute.

Index: A comparison of the Computers & Accessories audience to the internet population.

DEMOGRAPHICS

The Computers & Accessories audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male