CONNECTICUT NEWS

Audience Size: 2.4 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest	Composition	Index
UConn Huskies Fans	48.70%	18.24x
Boston Trip Planners	26.67%	11.15x
Liberal News Readers	26.99%	11.09x
Financial Business Intelligence Researchers	25.52%	10.62x
Financial News Readers	24.45%	10.41x
Cape Cod News Readers	27.15%	9.66x
Advertising Professionals	24.38%	9.53x
Media Buying Professionals	23.59%	9.49x
TV Advertising Professionals	23.50%	9.43x
Tampa and St Petersburg Trip Planners	24.27%	9.39x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Talbots.

Location	Composition	Index
Talbots	0.01%	2.04x
Jos A. Bank Clothiers	0.01%	1.92x
Dressbarn	0.01%	1.75x
Express	0.01%	1.66x
LOFT	0.01%	1.53x
American Eagle Outfitters	0.01%	1.48x
The Childrens Place	0.02%	1.48x
Gap	0.01%	1.47x
Banana Republic	0.01%	1.41x
Journeys	0.02%	1.38x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.

Website	Composition	Index
myrecordjournal.com	3.44%	38.70x
connecticutmag.com	2.53%	37.73x
rep-am.com	6.24%	36.37x
middletownpress.com	5.10%	35.82x
journalinquirer.com	4.69%	35.63x
gametimect.com	1.08%	35.60x
ctpost.com	25.45%	35.04x
registercitizen.com	3.28%	34.95x
theday.com	6.51%	34.53x
we-ha.com	1.34%	34.50x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Cars, Travel & Food.

Content Affinity	Composition	Index
Cars, Travel & Food	0.02%	14.00x
Online Games	4.37%	11.29x
New England & Ivy League Sports	1.26%	11.28x
Hudson Valley New York Media	9.49%	10.34x
Local & Travel England - North Midlands	0.07%	9.99x
Institutional Investing	0.49%	9.69x
Rhode Island Cluster	5.91%	9.53x
Public Policy Media	2.66%	9.45x
New York City Real Estate Research Cluster	8.43%	9.37x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	9.02x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male