Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 2.6 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 54.71% 25.43x
Liberal News Readers 29.07% 14.48x
Boston Trip Planners 29.39% 14.01x
Financial Business Intelligence Researchers 28.35% 13.94x
Financial News Readers 26.29% 13.19x
Cape Cod News Readers 30.75% 13.06x
Conservative News Readers 27.71% 12.47x
Tampa and St Petersburg Trip Planners 26.38% 12.30x
Readers of South Asian Content 24.70% 12.01x
Social Liberals 26.72% 11.91x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.51x
Intermix 0.01% 2.07x
Patagonia 0.01% 1.96x
Brooks Brothers 0.04% 1.84x
J. Crew 0.03% 1.78x
Armani 0.03% 1.68x
Uniqlo 0.02% 1.59x
Bonobos 0.03% 1.55x
Ann Taylor 0.02% 1.50x
Lululemon 0.04% 1.42x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is ynhhs.org.

Website Composition Index
ynhhs.org 1.54% 89.83x
bridgeporthospital.org 1.04% 88.59x
northeastmedicalgroup.org 1.33% 83.91x
hartfordhospital.org 2.12% 79.71x
ynhh.org 3.40% 79.09x
fairfieldct.org 1.08% 73.25x
newbritainherald.com 1.91% 72.61x
hartfordhealthcare.org 2.61% 71.56x
hartfordbusiness.com 1.31% 71.07x
newhavenindependent.org 3.07% 70.99x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 16.25x
Online Games 3.67% 15.48x
Hudson Valley New York Media 6.92% 14.28x
Cars, Travel & Food 0.29% 13.49x
Rhode Island Cluster 4.32% 13.07x
Local & Travel England - North Midlands 0.05% 12.87x
Assorted Topics (Viral Media, Paid Traffic) 9.90% 12.18x
New England & Ivy League Sports 2.65% 11.91x
New York City Real Estate Research Cluster 6.38% 11.69x
Middle East News 4.28% 11.16x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male