CONNECTICUT NEWS

Audience Size: 1.6 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest	Composition	Index
UConn Huskies Fans	51.64%	33.57x
Boston Trip Planners	16.49%	16.90x
Liberal News Readers	16.94%	16.86x
Financial Business Intelligence Researchers	16.56%	14.10x
Financial News Readers	13.82%	13.92x
Cape Cod News Readers	24.49%	13.29x
Advertising Professionals	15.52%	13.21x
Cholesterol Researchers	9.52%	13.11x
School Closings Updates Readers	14.67%	12.95x
Tampa and St Petersburg Trip Planners	15.82%	12.52x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	2.05x
Dressbarn	0.01%	1.59x
Old Navy	0.03%	1.43x
Gap	0.01%	1.36x
Express	0.01%	1.17x
LOFT	0.01%	1.11x
Lane Bryant	0.01%	1.07x
Mens Wearhouse	0.02%	0.98x
Victoria's Secret	0.02%	0.94x
The Childrens Place	0.01%	0.90x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is rep-am.com.

Website	Composition	Index
rep-am.com	2.39%	86.57x
myrecordjournal.com	2.15%	84.71x
connecticutmag.com	1.85%	84.68x
registercitizen.com	3.78%	77.12x
journalinquirer.com	6.24%	75.52x
milfordmirror.com	1.19%	75.26x
middletownpress.com	6.41%	74.30x
thehour.com	7.92%	71.71x
wtnh.com	28.41%	71.60x
fox61.com	17.58%	71.40x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity	Composition	Index
Online Games	2.93%	16.43x
Lacrosse College Athletics	0.15%	13.36x
New York City Real Estate Research Cluster	5.10%	12.81x
Rhode Island Cluster	6.00%	12.51x
Public Policy Media	0.91%	12.46x
Hudson Valley New York Media	7.26%	11.90x
Upstate New York State Athletics	0.04%	11.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	11.47x
Australia & New Zealand Media	0.92%	11.11x
New England & Ivy League Sports	0.92%	11.02x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male