Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 2.5 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 53.55% 26.59x
Boston Trip Planners 26.29% 15.05x
Liberal News Readers 26.19% 14.65x
Financial Business Intelligence Researchers 25.36% 14.24x
Financial News Readers 23.69% 13.69x
Media Buying Professionals 23.12% 13.07x
Cholesterol Researchers 20.92% 13.02x
Advertising Professionals 23.05% 12.97x
Cape Cod News Readers 29.47% 12.81x
Tampa and St Petersburg Trip Planners 24.90% 12.69x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.74x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.

Website Composition Index
myrecordjournal.com 2.98% 67.21x
rep-am.com 5.59% 62.96x
connecticutmag.com 2.62% 62.55x
registercitizen.com 2.97% 61.20x
middletownpress.com 5.02% 60.82x
thehour.com 11.35% 60.39x
journalinquirer.com 5.34% 60.10x
greenwichtime.com 12.42% 58.16x
ctvisit.com 5.82% 57.89x
gametimect.com 1.03% 57.65x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.14% 15.63x
Online Games 3.86% 14.99x
Hudson Valley New York Media 7.68% 14.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 13.79x
New York City Real Estate Research Cluster 7.42% 13.37x
Public Policy Media 1.63% 13.05x
New England & Ivy League Sports 0.69% 12.96x
Upstate New York State Athletics 0.03% 12.75x
NYC Tourist Attractions 2.26% 12.46x
Retail Industry News 0.15% 12.40x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male