CONNECTICUT NEWS

Audience Size: 3.7 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest	Composition	Index
UConn Huskies Fans	56.04%	23.50x
Liberal News Readers	29.25%	13.23x
Boston Trip Planners	30.21%	12.68x
Financial Business Intelligence Researchers	28.94%	12.59x
Cape Cod News Readers	31.32%	12.08x
Financial News Readers	26.65%	11.84x
Conservative News Readers	28.38%	11.35x
Tampa and St Petersburg Trip Planners	26.10%	11.24x
Readers of South Asian Content	25.41%	11.06x
Social Liberals	26.91%	10.83x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.42x
LL Bean	0.01%	1.98x
Supreme	0.01%	1.95x
Patagonia	0.02%	1.85x
Ann Taylor	0.04%	1.73x
Intermix	0.01%	1.73x
Bonobos	0.12%	1.58x
Madewell	0.03%	1.54x
Club Monaco	0.02%	1.47x
Topshop	0.03%	1.44x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is ctmirror.org.

Website	Composition	Index
ctmirror.org	1.10%	67.84x
northeastmedicalgroup.org	1.18%	67.14x
hartfordbusiness.com	1.74%	66.80x
newbritainherald.com	1.74%	66.02x
connecticutmag.com	2.32%	64.58x
ctnewsjunkie.com	2.18%	64.55x
journalinquirer.com	3.47%	64.36x
bristolpress.com	1.62%	64.15x
ctvisit.com	3.42%	64.13x
myrecordjournal.com	3.96%	63.62x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity	Composition	Index
Online Games	3.33%	14.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.17%	14.63x
Hudson Valley New York Media	7.12%	13.49x
Rhode Island Cluster	4.19%	12.38x
Cars, Travel & Food	0.37%	12.00x
New England & Ivy League Sports	2.98%	11.97x
Local & Travel England - North Midlands	0.04%	11.47x
Assorted Topics (Viral Media, Paid Traffic)	9.48%	11.46x
Middle East News	4.37%	11.18x
New York City Real Estate Research Cluster	7.03%	10.77x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male