Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 272 Thousand Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 272 thousand unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 63.61% 39.94x
North East State Fair Visitors 58.07% 16.47x
Cape Cod News Readers 19.93% 15.67x
Renaissance Faire Visitors 33.22% 12.97x
Boston Trip Planners 23.41% 12.75x
Yale University Fans 35.16% 12.11x
Vermont Trip Planners 18.50% 12.00x
Retired Government Employees 5.35% 11.89x
Pet Boarding and Sitter Researchers 7.41% 11.80x
New York City Events Researchers 17.10% 9.96x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Zumiez.

Location Composition Index
Zumiez 0.02% 3.36x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.

Website Composition Index
myrecordjournal.com 1.66% 156.66x
registercitizen.com 4.09% 127.70x
wtnh.com 33.40% 123.53x
milfordmirror.com 1.41% 122.61x
sheltonherald.com 1.71% 118.59x
fox61.com 25.62% 117.30x
ctvisit.com 12.27% 116.97x
nhregister.com 20.02% 114.83x
ctpost.com 28.70% 114.74x
middletownpress.com 11.93% 105.82x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity Composition Index
Online Games 2.23% 21.13x
Rhode Island Cluster 5.35% 16.06x
Hudson Valley New York Media 4.65% 14.51x
Assorted Topics (Freebies, Gardens, Jewelry) 0.80% 13.07x
New York City Real Estate Research Cluster 1.31% 12.44x
New York City Family & Activity Cluster 7.92% 12.12x
New England & Ivy League Sports 0.52% 10.89x
New Hampshire News 2.62% 10.02x
Business News & Information Readers 0.03% 9.87x
Boston Cluster 25.99% 8.83x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male