CONNECTICUT NEWS

Audience Size: 1.1 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest	Composition	Index
UConn Huskies Fans	53.53%	38.60x
Boston Trip Planners	20.53%	13.48x
North East State Fair Visitors	49.73%	13.32x
Cape Cod News Readers	22.57%	13.23x
Financial Business Intelligence Researchers	12.44%	13.03x
School Closings Updates Readers	13.47%	12.86x
Cholesterol Researchers	4.93%	11.52x
Advertising Professionals	11.50%	11.46x
Readers of South Asian Content	12.39%	11.15x
Breast Cancer Fund Raisers	7.61%	10.84x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Patagonia.

Location	Composition	Index
Patagonia	0.02%	3.25x
Banana Republic	0.01%	2.05x
Zumiez	0.05%	2.04x
J. Crew	0.02%	1.75x
American Apparel	0.01%	1.66x
Jos A. Bank Clothiers	0.01%	1.66x
Dressbarn	0.01%	1.47x
Talbots	0.02%	1.45x
White House Black Market	0.01%	1.08x
Old Navy	0.02%	0.99x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is rep-am.com.

Website	Composition	Index
rep-am.com	1.48%	120.74x
myrecordjournal.com	2.85%	113.88x
registercitizen.com	4.17%	104.30x
milfordmirror.com	1.49%	100.19x
fox61.com	19.02%	99.41x
wtnh.com	30.82%	97.55x
sheltonherald.com	1.54%	95.61x
we-ha.com	3.48%	93.59x
greenwichtime.com	9.90%	93.08x
ctvisit.com	13.73%	90.54x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity	Composition	Index
Online Games	2.75%	17.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	13.21x
Rhode Island Cluster	6.18%	13.10x
Hudson Valley New York Media	6.10%	12.92x
Lacrosse College Athletics	0.13%	12.39x
New York City Real Estate Research Cluster	2.76%	12.06x
New England & Ivy League Sports	0.60%	11.62x
New York City Family & Activity Cluster	10.40%	11.09x
Cuba & Mexico Media	0.02%	11.03x
Business News & Information Readers	0.03%	10.08x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male