Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 4.8 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 47.50% 21.17x
Liberal News Readers 25.40% 12.36x
Boston Trip Planners 24.65% 12.31x
Financial Business Intelligence Researchers 24.44% 11.85x
Financial News Readers 23.02% 11.40x
Cape Cod News Readers 24.50% 10.83x
Conservative News Readers 23.74% 10.72x
Advertising Professionals 22.03% 10.51x
Tampa and St Petersburg Trip Planners 22.96% 10.45x
Media Buying Professionals 21.05% 10.34x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.28x
White House Black Market 0.01% 1.76x
Chicos 0.01% 1.37x
Journeys 0.01% 1.23x
Old Navy 0.01% 1.10x
Mens Wearhouse 0.01% 1.08x
Maurices 0.01% 0.85x
Carhartt 0.11% 0.84x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is bristolpress.com.

Website Composition Index
bristolpress.com 1.08% 42.82x
myrecordjournal.com 3.67% 41.70x
connecticutmag.com 2.33% 41.06x
journalinquirer.com 4.37% 39.93x
rep-am.com 6.78% 39.24x
gametimect.com 1.06% 39.00x
middletownpress.com 4.99% 38.77x
ctvisit.com 4.09% 38.35x
theday.com 6.15% 37.88x
registercitizen.com 3.14% 37.70x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.03% 17.75x
Online Games 4.09% 12.13x
New England & Ivy League Sports 1.40% 11.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.29x
Hudson Valley New York Media 8.42% 11.07x
Public Policy Media 2.64% 10.50x
Local & Travel England - North Midlands 0.05% 10.19x
Environmental Conservation 0.05% 10.14x
Institutional Investing 0.55% 9.85x
Rhode Island Cluster 5.12% 9.82x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male