Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 3.6 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 46.55% 30.48x
Liberal News Readers 20.47% 15.31x
Boston Trip Planners 22.55% 14.62x
Cape Cod News Readers 24.32% 14.12x
Financial Business Intelligence Researchers 22.06% 14.04x
Financial News Readers 19.34% 13.38x
Conservative News Readers 18.78% 12.87x
Tampa and St Petersburg Trip Planners 17.18% 12.41x
Social Liberals 18.16% 12.23x
Entertainment Industry Decision Makers 17.05% 12.18x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.45x
Mens Wearhouse 0.40% 1.14x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is northeastmedicalgroup.org.

Website Composition Index
northeastmedicalgroup.org 1.47% 84.29x
ctmirror.org 2.13% 83.96x
newbritainherald.com 1.83% 83.92x
ynhhs.org 1.25% 83.82x
bristolpress.com 1.64% 80.65x
gametimect.com 1.19% 79.96x
journalinquirer.com 3.27% 79.86x
myrecordjournal.com 4.86% 79.26x
ctnewsjunkie.com 2.08% 78.80x
connecticutmag.com 2.30% 78.73x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity Composition Index
Online Games 2.87% 16.18x
Hudson Valley New York Media 6.38% 14.20x
Assorted Topics (Viral Media, Paid Traffic) 6.51% 13.43x
Rhode Island Cluster 3.46% 12.66x
New England & Ivy League Sports 3.97% 12.04x
New York City Real Estate Research Cluster 7.04% 11.37x
Middle East News 4.24% 11.00x
Institutional Investing 1.52% 10.44x
New York City Family & Activity Cluster 8.85% 10.20x
New Hampshire News 3.48% 9.85x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male