CONNECTICUT NEWS

Audience Size: 2.7 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest	Composition	Index
UConn Huskies Fans	52.53%	27.55x
Boston Trip Planners	26.67%	16.37x
Liberal News Readers	26.60%	16.23x
Financial Business Intelligence Researchers	25.94%	15.22x
Financial News Readers	25.20%	15.02x
Advertising Professionals	24.57%	13.95x
Cholesterol Researchers	21.47%	13.89x
Tampa and St Petersburg Trip Planners	24.92%	13.85x
Media Buying Professionals	24.76%	13.76x
Cape Cod News Readers	30.00%	13.58x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.43x
Old Navy	0.01%	1.07x
The Childrens Place	0.01%	1.03x
Journeys	0.01%	0.94x
Victoria's Secret	0.01%	0.85x
Carhartt	0.08%	0.83x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.

Website	Composition	Index
myrecordjournal.com	3.45%	64.31x
connecticutmag.com	2.49%	62.69x
rep-am.com	5.92%	60.77x
journalinquirer.com	5.16%	59.46x
middletownpress.com	4.87%	59.17x
registercitizen.com	2.94%	58.29x
thehour.com	13.23%	57.08x
wtnh.com	22.82%	56.83x
greenwichtime.com	12.82%	56.35x
ctvisit.com	5.67%	56.32x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is New England & Ivy League Sports.

Content Affinity	Composition	Index
New England & Ivy League Sports	0.82%	17.06x
Online Games	3.97%	16.16x
Hudson Valley New York Media	8.67%	15.18x
Institutional Investing	0.22%	14.56x
New York City Real Estate Research Cluster	7.83%	14.14x
Public Policy Media	2.02%	14.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	13.50x
Upstate New York State Athletics	0.04%	13.41x
NYC Tourist Attractions	2.77%	13.30x
Lacrosse College Athletics	0.25%	13.21x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male