CONNECTICUT NEWS

Audience Size: 2.7 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	19.95%	14.53x
Boston Trip Planners	25.68%	13.65x
Financial Business Intelligence Researchers	20.59%	12.74x
Financial News Readers	18.08%	12.66x
TV Advertising Professionals	18.09%	11.14x
Social Liberals	19.00%	10.88x
Entertainment Industry Decision Makers	17.57%	10.67x
Cholesterol Researchers	16.38%	10.53x
Tampa and St Petersburg Trip Planners	16.58%	10.32x
Finance Industry	17.26%	10.22x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Armani.

Location	Composition	Index
Armani	0.04%	2.87x
Talbots	0.07%	2.22x
Intermix	0.01%	2.22x
Brooks Brothers	0.04%	1.91x
Lululemon	0.05%	1.78x
J. Crew	0.04%	1.77x
Ann Taylor	0.02%	1.73x
Tommy Bahama	0.03%	1.66x
Patagonia	0.01%	1.63x
Uniqlo	0.01%	1.63x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is townofeasthavenct.org.

Website	Composition	Index
townofeasthavenct.org	0.43%	129.32x
shopwestfarms.com	0.36%	128.53x
ctlottery.org	0.44%	127.90x
town.wallingford.ct.us	0.57%	127.81x
connecticutrestaurantweek.com	1.12%	127.45x
puritanfurniture.com	0.36%	127.45x
plainvillect.com	0.39%	124.81x
ynhhs.org	1.41%	124.47x
centralctcommunications.com	0.54%	123.78x
journalinquirer.com	2.79%	123.52x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity	Composition	Index
Online Games	3.51%	20.13x
Hudson Valley New York Media	6.63%	16.71x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.09%	15.63x
Rhode Island Cluster	3.71%	15.05x
New England & Ivy League Sports	4.29%	14.98x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.31%	14.17x
New York City Real Estate Research Cluster	6.82%	12.76x
New York City Family & Activity Cluster	7.76%	12.38x
Local & Travel England - North Midlands	0.03%	11.63x
Vermont Cluster	2.91%	11.48x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age and income brackets.

Age

65+

Income

$100,000-$149,999