Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 3.3 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 50.48% 28.86x
Liberal News Readers 20.42% 14.63x
Boston Trip Planners 23.43% 14.05x
Financial Business Intelligence Researchers 22.55% 13.25x
Financial News Readers 19.76% 12.74x
TV Advertising Professionals 17.48% 11.79x
Social Liberals 18.10% 11.72x
Entertainment Industry Decision Makers 16.76% 11.62x
Tampa and St Petersburg Trip Planners 17.63% 11.57x
Conservative News Readers 18.91% 11.57x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.64x
Armani 0.06% 2.43x
Patagonia 0.03% 2.24x
Intermix 0.02% 2.18x
Talbots 0.09% 2.10x
Uniqlo 0.02% 1.99x
Ralph Lauren 0.02% 1.99x
Supreme 0.02% 1.96x
Ann Taylor 0.04% 1.91x
Lululemon 0.10% 1.86x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is northeastmedicalgroup.org.

Website Composition Index
northeastmedicalgroup.org 1.54% 106.19x
ynhhs.org 1.31% 104.77x
ctnow.com 1.09% 104.40x
bridgeporthospital.org 1.01% 104.05x
journalinquirer.com 3.14% 102.78x
ctmirror.org 2.81% 102.50x
newbritainherald.com 1.92% 102.37x
connecticut.cbslocal.com 2.21% 101.62x
connecticutmag.com 1.95% 100.88x
gametimect.com 1.23% 99.79x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity Composition Index
Online Games 3.05% 18.21x
Hudson Valley New York Media 6.57% 16.48x
Assorted Topics (Viral Media, Paid Traffic) 5.29% 15.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 14.93x
New England & Ivy League Sports 4.19% 13.71x
Rhode Island Cluster 3.41% 13.66x
New York City Real Estate Research Cluster 7.12% 12.98x
Cars, Travel & Food 0.57% 12.23x
Middle East News 4.13% 12.21x
New York City Family & Activity Cluster 8.73% 11.78x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male