Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 3 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 55.49% 24.75x
Boston Trip Planners 26.45% 13.84x
Liberal News Readers 25.77% 13.67x
Financial Business Intelligence Researchers 24.95% 13.02x
Financial News Readers 22.87% 12.65x
Advertising Professionals 22.33% 12.34x
Cholesterol Researchers 20.75% 12.23x
Media Buying Professionals 22.73% 12.00x
Cape Cod News Readers 29.11% 11.99x
Tampa and St Petersburg Trip Planners 23.43% 11.94x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.89x
Banana Republic 0.02% 1.74x
Michael Kors 0.01% 1.56x
Dressbarn 0.01% 1.35x
Gap 0.01% 1.33x
White House Black Market 0.02% 1.28x
Express 0.02% 1.21x
Chicos 0.01% 1.16x
Gymboree 0.01% 1.13x
Jos A. Bank Clothiers 0.01% 1.11x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.

Website Composition Index
myrecordjournal.com 2.79% 63.74x
rep-am.com 4.94% 61.63x
connecticutmag.com 2.95% 60.91x
registercitizen.com 3.40% 59.07x
thehour.com 10.18% 58.83x
middletownpress.com 6.10% 58.66x
wtnh.com 24.71% 56.54x
journalinquirer.com 6.61% 56.48x
newstimes.com 11.20% 56.40x
greenwichtime.com 11.27% 56.05x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.09% 15.09x
Online Games 3.83% 14.46x
Hudson Valley New York Media 7.34% 14.06x
London Tourism & Events 0.03% 13.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 12.40x
New York City Real Estate Research Cluster 7.44% 12.40x
New England & Ivy League Sports 0.70% 12.21x
Public Policy Media 1.43% 11.84x
Rhode Island Cluster 5.64% 11.76x
Upstate New York State Athletics 0.03% 11.71x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male