Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 4.7 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 47.81% 23.19x
Liberal News Readers 25.76% 13.16x
Boston Trip Planners 25.35% 12.93x
Financial Business Intelligence Researchers 25.52% 12.46x
Financial News Readers 23.76% 11.99x
Cape Cod News Readers 25.71% 11.65x
Tampa and St Petersburg Trip Planners 22.20% 11.57x
Conservative News Readers 24.60% 11.53x
TV Advertising Professionals 21.23% 11.10x
North East State Fair Visitors 30.63% 11.00x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.09x
Carhartt 0.09% 0.83x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is newbritainherald.com.

Website Composition Index
newbritainherald.com 1.28% 45.87x
ctnewsjunkie.com 1.08% 45.23x
newhavenindependent.org 1.34% 44.90x
myrecordjournal.com 3.37% 44.13x
ynhh.org 1.28% 44.03x
bristolpress.com 1.46% 43.47x
connecticutmag.com 1.94% 43.09x
journalinquirer.com 4.14% 42.33x
rep-am.com 6.09% 41.02x
thehour.com 8.94% 40.37x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.06% 17.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.25x
Local & Travel England - North Midlands 0.06% 12.87x
Online Games 3.94% 12.86x
New England & Ivy League Sports 1.88% 11.97x
Hudson Valley New York Media 7.69% 11.53x
Public Policy Media 2.83% 10.78x
Rhode Island Cluster 4.96% 10.76x
New York City Real Estate Research Cluster 6.06% 10.05x
Assorted Topics (Viral Media, Paid Traffic) 11.17% 9.74x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male