Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 2.3 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 54.75% 27.94x
Boston Trip Planners 25.19% 15.14x
Liberal News Readers 25.44% 14.29x
Financial Business Intelligence Researchers 23.53% 13.61x
Financial News Readers 21.84% 13.26x
Cholesterol Researchers 18.77% 13.05x
Cape Cod News Readers 28.85% 12.91x
Online Health Researchers 18.69% 12.49x
Advertising Professionals 21.95% 12.48x
Tampa and St Petersburg Trip Planners 22.35% 12.35x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Talbots.

Location Composition Index
Talbots 0.02% 1.75x
J. Crew 0.01% 1.38x
Banana Republic 0.02% 1.35x
Jos A. Bank Clothiers 0.02% 1.33x
White House Black Market 0.02% 1.33x
Chicos 0.02% 1.28x
Dressbarn 0.02% 1.28x
Gap 0.02% 1.20x
Old Navy 0.03% 1.11x
LOFT 0.02% 1.11x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.

Website Composition Index
myrecordjournal.com 2.42% 72.98x
connecticutmag.com 2.99% 69.88x
rep-am.com 4.28% 69.55x
registercitizen.com 3.59% 67.22x
middletownpress.com 5.97% 66.55x
wtnh.com 24.38% 64.31x
thehour.com 9.30% 64.16x
journalinquirer.com 6.77% 63.00x
newstimes.com 11.47% 60.34x
sheltonherald.com 1.10% 60.24x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity Composition Index
Online Games 3.69% 15.04x
Hudson Valley New York Media 7.39% 14.47x
Institutional Investing 0.03% 14.37x
New York City Real Estate Research Cluster 7.55% 13.09x
Rhode Island Cluster 6.30% 13.01x
New England & Ivy League Sports 0.69% 12.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 12.26x
Public Policy Media 1.16% 12.01x
Australia & New Zealand Media 1.48% 11.79x
London Tourism & Events 0.01% 11.60x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male