CONNECTICUT NEWS

Audience Size: 3.9 Million Devices

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Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Connecticut News audience.

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest	Composition	Index
UConn Huskies Fans	44.36%	28.30x
Liberal News Readers	20.72%	14.82x
Financial Business Intelligence Researchers	20.85%	14.28x
Boston Trip Planners	21.73%	14.17x
Cape Cod News Readers	24.06%	13.33x
Financial News Readers	19.04%	13.05x
Conservative News Readers	19.50%	13.02x
Tampa and St Petersburg Trip Planners	17.09%	12.42x
Readers of South Asian Content	16.94%	12.25x
Entertainment Industry Decision Makers	15.60%	12.22x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.

Index: A comparison of the Connecticut News audience to the internet population.

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is LL Bean.

Location	Composition	Index
LL Bean	0.02%	2.18x
Intermix	0.02%	2.13x
Supreme	0.02%	1.97x
Ann Taylor	0.05%	1.81x
Everlane	0.01%	1.80x
Ralph Lauren	0.03%	1.79x
Patagonia	0.02%	1.75x
Armani	0.06%	1.66x
Uniqlo	0.03%	1.66x
The North Face	0.04%	1.66x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.

Index: A comparison of the Connecticut News audience to the internet population.

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is ctmirror.org.

Website	Composition	Index
ctmirror.org	1.54%	68.90x
ynhhs.org	1.14%	68.48x
newbritainherald.com	1.76%	67.72x
hartfordbusiness.com	2.39%	67.28x
myrecordjournal.com	4.21%	67.27x
journalinquirer.com	3.28%	66.57x
gametimect.com	1.09%	66.22x
connecticutmag.com	2.46%	65.89x
bristolpress.com	1.62%	65.80x
ctnewsjunkie.com	2.18%	65.80x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.

Index: A comparison of the Connecticut News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity	Composition	Index
Online Games	2.83%	14.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.20%	13.46x
Hudson Valley New York Media	6.66%	13.26x
Assorted Topics (Viral Media, Paid Traffic)	7.58%	12.10x
Rhode Island Cluster	3.66%	11.90x
New England & Ivy League Sports	3.47%	11.85x
Middle East News	4.20%	10.98x
Local & Travel England - North Midlands	0.04%	10.90x
Cars, Travel & Food	0.41%	10.77x
New York City Real Estate Research Cluster	6.96%	10.46x

Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.

Index: A comparison of the Connecticut News audience to the internet population.

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male