Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 4.2 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 58.51% 21.17x
Liberal News Readers 33.72% 11.82x
Boston Trip Planners 34.50% 11.41x
Financial Business Intelligence Researchers 33.52% 11.28x
Tampa and St Petersburg Trip Planners 28.83% 11.03x
Conservative News Readers 30.93% 10.98x
Financial News Readers 31.74% 10.71x
Cape Cod News Readers 35.77% 10.53x
Entertainment Industry Decision Makers 25.73% 10.34x
Readers of South Asian Content 27.64% 10.27x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.70x
Patagonia 0.01% 1.86x
Free People 0.03% 1.60x
Ann Taylor 0.02% 1.51x
Brooks Brothers 0.03% 1.51x
LOFT 0.07% 1.49x
Urban Outfitters 0.04% 1.47x
REI 0.01% 1.47x
Armani 0.02% 1.47x
Bonobos 0.01% 1.45x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is newbritainherald.com.

Website Composition Index
newbritainherald.com 1.41% 55.76x
ctnewsjunkie.com 1.58% 55.18x
newhavenindependent.org 2.19% 53.79x
myrecordjournal.com 3.61% 53.65x
bristolpress.com 1.51% 53.50x
hartfordhospital.org 1.29% 52.89x
connecticutmag.com 2.05% 52.78x
hartfordhealthcare.org 1.56% 52.59x
journalinquirer.com 3.73% 52.40x
ynhh.org 2.06% 51.83x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.17x
Online Games 3.59% 13.93x
Cars, Travel & Food 0.18% 13.10x
Hudson Valley New York Media 6.85% 13.01x
Local & Travel England - North Midlands 0.06% 12.57x
Rhode Island Cluster 4.48% 12.03x
New England & Ivy League Sports 2.35% 11.38x
Assorted Topics (Viral Media, Paid Traffic) 10.80% 10.90x
Public Policy Media 3.25% 10.88x
Environmental Conservation 0.06% 10.59x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male