Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 3 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 53.72% 28.68x
Liberal News Readers 20.52% 14.39x
Boston Trip Planners 24.80% 13.77x
Financial Business Intelligence Researchers 20.18% 13.17x
Financial News Readers 18.82% 12.51x
TV Advertising Professionals 18.24% 11.26x
Social Liberals 18.66% 10.99x
Entertainment Industry Decision Makers 17.69% 10.85x
Cholesterol Researchers 17.00% 10.61x
Tampa and St Petersburg Trip Planners 18.38% 10.48x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Armani.

Location Composition Index
Armani 0.05% 2.84x
Talbots 0.11% 2.64x
Intermix 0.02% 2.41x
LL Bean 0.01% 2.13x
Tommy Bahama 0.05% 2.09x
Ann Taylor 0.03% 1.91x
REI 0.03% 1.90x
J. Crew 0.05% 1.87x
Journeys 0.04% 1.87x
Lululemon 0.07% 1.80x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is ynhhs.org.

Website Composition Index
ynhhs.org 1.34% 112.52x
northeastmedicalgroup.org 1.66% 112.50x
journalinquirer.com 2.97% 111.47x
bridgeporthospital.org 1.13% 110.13x
newbritainherald.com 1.97% 109.37x
connecticutmag.com 1.76% 108.79x
ctnow.com 1.53% 108.05x
connecticut.cbslocal.com 2.98% 106.73x
xlcenter.com 1.09% 105.97x
ctmirror.org 4.22% 105.00x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity Composition Index
Online Games 3.32% 19.41x
Hudson Valley New York Media 6.81% 16.53x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.84% 14.93x
Rhode Island Cluster 3.59% 14.44x
New England & Ivy League Sports 4.37% 14.39x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.30% 14.28x
New York City Real Estate Research Cluster 7.01% 12.70x
New York City Family & Activity Cluster 8.31% 11.99x
Institutional Investing 1.61% 11.46x
Vermont Cluster 2.87% 11.21x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male