Explore the Connecticut News Audience
Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Connecticut News audience.
INTERESTS
The Connecticut News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 58.51% | 21.17x |
| Liberal News Readers | 33.72% | 11.82x |
| Boston Trip Planners | 34.50% | 11.41x |
| Financial Business Intelligence Researchers | 33.52% | 11.28x |
| Tampa and St Petersburg Trip Planners | 28.83% | 11.03x |
| Conservative News Readers | 30.93% | 10.98x |
| Financial News Readers | 31.74% | 10.71x |
| Cape Cod News Readers | 35.77% | 10.53x |
| Entertainment Industry Decision Makers | 25.73% | 10.34x |
| Readers of South Asian Content | 27.64% | 10.27x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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APPAREL RETAILERS
The Connecticut News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Connecticut News audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.70x |
| Patagonia | 0.01% | 1.86x |
| Free People | 0.03% | 1.60x |
| Ann Taylor | 0.02% | 1.51x |
| Brooks Brothers | 0.03% | 1.51x |
| LOFT | 0.07% | 1.49x |
| Urban Outfitters | 0.04% | 1.47x |
| REI | 0.01% | 1.47x |
| Armani | 0.02% | 1.47x |
| Bonobos | 0.01% | 1.45x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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WEBSITES
The Connecticut News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Connecticut News audience is newbritainherald.com.
| Website | Composition | Index |
| newbritainherald.com | 1.41% | 55.76x |
| ctnewsjunkie.com | 1.58% | 55.18x |
| newhavenindependent.org | 2.19% | 53.79x |
| myrecordjournal.com | 3.61% | 53.65x |
| bristolpress.com | 1.51% | 53.50x |
| hartfordhospital.org | 1.29% | 52.89x |
| connecticutmag.com | 2.05% | 52.78x |
| hartfordhealthcare.org | 1.56% | 52.59x |
| journalinquirer.com | 3.73% | 52.40x |
| ynhh.org | 2.06% | 51.83x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Connecticut News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 14.17x |
| Online Games | 3.59% | 13.93x |
| Cars, Travel & Food | 0.18% | 13.10x |
| Hudson Valley New York Media | 6.85% | 13.01x |
| Local & Travel England - North Midlands | 0.06% | 12.57x |
| Rhode Island Cluster | 4.48% | 12.03x |
| New England & Ivy League Sports | 2.35% | 11.38x |
| Assorted Topics (Viral Media, Paid Traffic) | 10.80% | 10.90x |
| Public Policy Media | 3.25% | 10.88x |
| Environmental Conservation | 0.06% | 10.59x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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DEMOGRAPHICS
The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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