Explore the Connecticut News Audience
Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Connecticut News audience.
INTERESTS
The Connecticut News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 53.72% | 28.68x |
| Liberal News Readers | 20.52% | 14.39x |
| Boston Trip Planners | 24.80% | 13.77x |
| Financial Business Intelligence Researchers | 20.18% | 13.17x |
| Financial News Readers | 18.82% | 12.51x |
| TV Advertising Professionals | 18.24% | 11.26x |
| Social Liberals | 18.66% | 10.99x |
| Entertainment Industry Decision Makers | 17.69% | 10.85x |
| Cholesterol Researchers | 17.00% | 10.61x |
| Tampa and St Petersburg Trip Planners | 18.38% | 10.48x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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APPAREL RETAILERS
The Connecticut News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Connecticut News audience is Armani.
| Location | Composition | Index |
| Armani | 0.05% | 2.84x |
| Talbots | 0.11% | 2.64x |
| Intermix | 0.02% | 2.41x |
| LL Bean | 0.01% | 2.13x |
| Tommy Bahama | 0.05% | 2.09x |
| Ann Taylor | 0.03% | 1.91x |
| REI | 0.03% | 1.90x |
| J. Crew | 0.05% | 1.87x |
| Journeys | 0.04% | 1.87x |
| Lululemon | 0.07% | 1.80x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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WEBSITES
The Connecticut News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Connecticut News audience is ynhhs.org.
| Website | Composition | Index |
| ynhhs.org | 1.34% | 112.52x |
| northeastmedicalgroup.org | 1.66% | 112.50x |
| journalinquirer.com | 2.97% | 111.47x |
| bridgeporthospital.org | 1.13% | 110.13x |
| newbritainherald.com | 1.97% | 109.37x |
| connecticutmag.com | 1.76% | 108.79x |
| ctnow.com | 1.53% | 108.05x |
| connecticut.cbslocal.com | 2.98% | 106.73x |
| xlcenter.com | 1.09% | 105.97x |
| ctmirror.org | 4.22% | 105.00x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 3.32% | 19.41x |
| Hudson Valley New York Media | 6.81% | 16.53x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.84% | 14.93x |
| Rhode Island Cluster | 3.59% | 14.44x |
| New England & Ivy League Sports | 4.37% | 14.39x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.30% | 14.28x |
| New York City Real Estate Research Cluster | 7.01% | 12.70x |
| New York City Family & Activity Cluster | 8.31% | 11.99x |
| Institutional Investing | 1.61% | 11.46x |
| Vermont Cluster | 2.87% | 11.21x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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DEMOGRAPHICS
The Connecticut News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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