Dstillery Audiences

CONNECTICUT NEWS

Audience Size: 3.7 Million Devices

Explore the Connecticut News Audience

Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Connecticut News audience.

Dstillery Crafted Audiences

INTERESTS

The Connecticut News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 56.04% 23.50x
Liberal News Readers 29.25% 13.23x
Boston Trip Planners 30.21% 12.68x
Financial Business Intelligence Researchers 28.94% 12.59x
Cape Cod News Readers 31.32% 12.08x
Financial News Readers 26.65% 11.84x
Conservative News Readers 28.38% 11.35x
Tampa and St Petersburg Trip Planners 26.10% 11.24x
Readers of South Asian Content 25.41% 11.06x
Social Liberals 26.91% 10.83x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Connecticut News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Connecticut News audience is Everlane.

Location Composition Index
Everlane 0.01% 2.42x
LL Bean 0.01% 1.98x
Supreme 0.01% 1.95x
Patagonia 0.02% 1.85x
Ann Taylor 0.04% 1.73x
Intermix 0.01% 1.73x
Bonobos 0.12% 1.58x
Madewell 0.03% 1.54x
Club Monaco 0.02% 1.47x
Topshop 0.03% 1.44x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Connecticut News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Connecticut News audience is ctmirror.org.

Website Composition Index
ctmirror.org 1.10% 67.84x
northeastmedicalgroup.org 1.18% 67.14x
hartfordbusiness.com 1.74% 66.80x
newbritainherald.com 1.74% 66.02x
connecticutmag.com 2.32% 64.58x
ctnewsjunkie.com 2.18% 64.55x
journalinquirer.com 3.47% 64.36x
bristolpress.com 1.62% 64.15x
ctvisit.com 3.42% 64.13x
myrecordjournal.com 3.96% 63.62x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Connecticut News audience is Online Games.

Content Affinity Composition Index
Online Games 3.33% 14.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 14.63x
Hudson Valley New York Media 7.12% 13.49x
Rhode Island Cluster 4.19% 12.38x
Cars, Travel & Food 0.37% 12.00x
New England & Ivy League Sports 2.98% 11.97x
Local & Travel England - North Midlands 0.04% 11.47x
Assorted Topics (Viral Media, Paid Traffic) 9.48% 11.46x
Middle East News 4.37% 11.18x
New York City Real Estate Research Cluster 7.03% 10.77x
Composition Percentage: The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male