Explore the Connecticut News Audience
Below you'll find more information about the Connecticut News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Connecticut News audience.
INTERESTS
The Connecticut News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Connecticut News audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 55.49% | 24.75x |
| Boston Trip Planners | 26.45% | 13.84x |
| Liberal News Readers | 25.77% | 13.67x |
| Financial Business Intelligence Researchers | 24.95% | 13.02x |
| Financial News Readers | 22.87% | 12.65x |
| Advertising Professionals | 22.33% | 12.34x |
| Cholesterol Researchers | 20.75% | 12.23x |
| Media Buying Professionals | 22.73% | 12.00x |
| Cape Cod News Readers | 29.11% | 11.99x |
| Tampa and St Petersburg Trip Planners | 23.43% | 11.94x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Interest attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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APPAREL RETAILERS
The Connecticut News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Connecticut News audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.89x |
| Banana Republic | 0.02% | 1.74x |
| Michael Kors | 0.01% | 1.56x |
| Dressbarn | 0.01% | 1.35x |
| Gap | 0.01% | 1.33x |
| White House Black Market | 0.02% | 1.28x |
| Express | 0.02% | 1.21x |
| Chicos | 0.01% | 1.16x |
| Gymboree | 0.01% | 1.13x |
| Jos A. Bank Clothiers | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Location attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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WEBSITES
The Connecticut News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Connecticut News audience is myrecordjournal.com.
| Website | Composition | Index |
| myrecordjournal.com | 2.79% | 63.74x |
| rep-am.com | 4.94% | 61.63x |
| connecticutmag.com | 2.95% | 60.91x |
| registercitizen.com | 3.40% | 59.07x |
| thehour.com | 10.18% | 58.83x |
| middletownpress.com | 6.10% | 58.66x |
| wtnh.com | 24.71% | 56.54x |
| journalinquirer.com | 6.61% | 56.48x |
| newstimes.com | 11.20% | 56.40x |
| greenwichtime.com | 11.27% | 56.05x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Web attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Connecticut News audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.09% | 15.09x |
| Online Games | 3.83% | 14.46x |
| Hudson Valley New York Media | 7.34% | 14.06x |
| London Tourism & Events | 0.03% | 13.03x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 12.40x |
| New York City Real Estate Research Cluster | 7.44% | 12.40x |
| New England & Ivy League Sports | 0.70% | 12.21x |
| Public Policy Media | 1.43% | 11.84x |
| Rhode Island Cluster | 5.64% | 11.76x |
| Upstate New York State Athletics | 0.03% | 11.71x |
Composition Percentage:
The overlap percentage between the Connecticut News audience and the Content Affinity attribute.
Index: A comparison of the Connecticut News audience to the internet population.
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DEMOGRAPHICS
The Connecticut News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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