Explore the Conscious Living Audience
Below you'll find more information about the Conscious Living audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Conscious Living audience.
INTERESTS
The Conscious Living audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Conscious Living audience is Readers of Buddhist Content.
| Interest | Composition | Index |
| Readers of Buddhist Content | 25.33% | 23.61x |
| Eco-Conscious Consumers | 60.09% | 22.04x |
| Entrepreneurs | 43.45% | 21.64x |
| Franchise Opportunity Researchers | 26.95% | 19.65x |
| Home Design and Living Publication Readers | 7.22% | 19.29x |
| Dog Lovers | 25.48% | 18.89x |
| Breast Cancer Fund Raisers | 10.46% | 18.53x |
| Pet Lovers | 30.78% | 18.44x |
| Streaming Radio Listeners | 30.04% | 16.65x |
| Country Home Decorators | 10.90% | 16.48x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Interest attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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APPAREL RETAILERS
The Conscious Living audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Conscious Living audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.04% | 4.38x |
| Patagonia | 0.04% | 3.51x |
| Carhartt | 0.04% | 3.26x |
| Banana Republic | 0.02% | 2.11x |
| Gymboree | 0.04% | 2.03x |
| Jos A. Bank Clothiers | 0.01% | 1.86x |
| LOFT | 0.01% | 1.84x |
| Free People | 0.01% | 1.81x |
| The Childrens Place | 0.03% | 1.80x |
| Zumiez | 0.08% | 1.79x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Location attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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WEBSITES
The Conscious Living audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Conscious Living audience is womenworking.com.
| Website | Composition | Index |
| womenworking.com | 45.07% | 326.02x |
| powerofpositivity.com | 21.25% | 86.32x |
| thepremierdaily.com | 18.81% | 74.62x |
| at-the-buzzer.com | 7.75% | 63.82x |
| homemaking.com | 10.98% | 61.51x |
| womenadvance.com | 8.80% | 58.31x |
| ntd.com | 7.42% | 55.08x |
| secretlifeofmom.com | 22.10% | 54.11x |
| tiffytaffy.com | 18.60% | 53.41x |
| moneysavingbasics.com | 6.31% | 53.36x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Web attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Conscious Living audience is Assorted Topics (Car News, Animals, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Car News, Animals, Viral Media) | 2.34% | 46.34x |
| Parenting Blogs | 3.17% | 39.46x |
| Unique & Personalized Fashion | 0.54% | 36.33x |
| Liberal Media - Political Activism | 3.46% | 33.17x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 12.92% | 31.19x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 2.63% | 30.33x |
| Conservatives & Conspiracies | 2.57% | 22.66x |
| Assorted Topics (Humor, Gossip, Viral Media) | 39.53% | 17.02x |
| Muscle Cars | 4.57% | 16.88x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 58.73% | 16.38x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Content Affinity attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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DEMOGRAPHICS
The Conscious Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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