Dstillery Audiences

CONSCIOUS LIVING

Audience Size: 446.9 Thousand Devices

Explore the Conscious Living Audience

Below you'll find more information about the Conscious Living audience, broken down in different categories based on their digital and physical behaviors. These are 446.9 thousand unique devices whose actions qualify for the Conscious Living audience.

Dstillery Crafted Audiences

INTERESTS

The Conscious Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conscious Living audience is Astronomy Enthusiasts.

Interest Composition Index
Astronomy Enthusiasts 40.69% 21.02x
Breast Cancer Fund Raisers 28.08% 16.15x
Young Boomers 32.54% 16.09x
Eco-Conscious Consumers 29.08% 15.63x
Cat Lovers 33.22% 14.56x
LGBT Activists 29.39% 13.60x
Pet Lovers 28.99% 13.56x
Social Liberals 24.47% 13.54x
Yogis 26.85% 13.24x
Organic Food Eaters 28.51% 13.15x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Interest attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conscious Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conscious Living audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.40x
Gymboree 0.03% 1.40x
Old Navy 0.06% 1.26x
American Eagle Outfitters 0.04% 1.21x
Zumiez 0.02% 1.19x
Journeys 0.02% 1.14x
Abercrombie & Fitch 0.01% 1.10x
Intermix 0.01% 1.08x
Brooks Brothers 0.02% 1.00x
Urban Outfitters 0.03% 0.96x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Location attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conscious Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conscious Living audience is organicandhealthy.org.

Website Composition Index
organicandhealthy.org 9.75% 426.95x
ewao.com 4.87% 409.70x
collectivelyconscious.net 5.67% 370.73x
collective-evolution.com 6.36% 366.46x
althealthworks.com 9.30% 315.45x
lessonslearnedinlife.com 9.91% 258.70x
thefreethoughtproject.com 11.55% 247.61x
wakeup-world.com 11.46% 247.15x
omtimes.com 3.00% 245.58x
wisemindhealthybody.com 10.11% 238.10x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Web attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conscious Living audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 6.77% 86.50x
Right Wing Blogs - Political Activism 11.70% 39.31x
Liberal Media - Political Activism 14.56% 37.86x
Parenting Blogs 4.47% 34.45x
Yoga & Meditation 11.36% 33.26x
Holistic Medicine 2.41% 32.82x
Assorted Topics #11636 (Car News, Animals, Viral Media) 12.61% 31.87x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 23.49% 30.61x
Alt Religion 3.55% 29.93x
Feminism 2.56% 28.90x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Content Affinity attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conscious Living audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999