Explore the Conscious Living Audience
Below you'll find more information about the Conscious Living audience, broken down in different categories based on their digital and physical behaviors. These are 446.9 thousand unique devices whose actions qualify for the Conscious Living audience.
INTERESTS
The Conscious Living audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Conscious Living audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 40.69% | 21.02x |
| Breast Cancer Fund Raisers | 28.08% | 16.15x |
| Young Boomers | 32.54% | 16.09x |
| Eco-Conscious Consumers | 29.08% | 15.63x |
| Cat Lovers | 33.22% | 14.56x |
| LGBT Activists | 29.39% | 13.60x |
| Pet Lovers | 28.99% | 13.56x |
| Social Liberals | 24.47% | 13.54x |
| Yogis | 26.85% | 13.24x |
| Organic Food Eaters | 28.51% | 13.15x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Interest attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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APPAREL RETAILERS
The Conscious Living audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Conscious Living audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.40x |
| Gymboree | 0.03% | 1.40x |
| Old Navy | 0.06% | 1.26x |
| American Eagle Outfitters | 0.04% | 1.21x |
| Zumiez | 0.02% | 1.19x |
| Journeys | 0.02% | 1.14x |
| Abercrombie & Fitch | 0.01% | 1.10x |
| Intermix | 0.01% | 1.08x |
| Brooks Brothers | 0.02% | 1.00x |
| Urban Outfitters | 0.03% | 0.96x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Location attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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WEBSITES
The Conscious Living audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Conscious Living audience is organicandhealthy.org.
| Website | Composition | Index |
| organicandhealthy.org | 9.75% | 426.95x |
| ewao.com | 4.87% | 409.70x |
| collectivelyconscious.net | 5.67% | 370.73x |
| collective-evolution.com | 6.36% | 366.46x |
| althealthworks.com | 9.30% | 315.45x |
| lessonslearnedinlife.com | 9.91% | 258.70x |
| thefreethoughtproject.com | 11.55% | 247.61x |
| wakeup-world.com | 11.46% | 247.15x |
| omtimes.com | 3.00% | 245.58x |
| wisemindhealthybody.com | 10.11% | 238.10x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Web attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Conscious Living audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 6.77% | 86.50x |
| Right Wing Blogs - Political Activism | 11.70% | 39.31x |
| Liberal Media - Political Activism | 14.56% | 37.86x |
| Parenting Blogs | 4.47% | 34.45x |
| Yoga & Meditation | 11.36% | 33.26x |
| Holistic Medicine | 2.41% | 32.82x |
| Assorted Topics #11636 (Car News, Animals, Viral Media) | 12.61% | 31.87x |
| Assorted Topics #11657 (Conservative News, Politics, Viral Media) | 23.49% | 30.61x |
| Alt Religion | 3.55% | 29.93x |
| Feminism | 2.56% | 28.90x |
Composition Percentage:
The overlap percentage between the Conscious Living audience and the Content Affinity attribute.
Index: A comparison of the Conscious Living audience to the internet population.
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DEMOGRAPHICS
The Conscious Living audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999
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