Dstillery Audiences

CONSCIOUS LIVING

Audience Size: 74.6 Thousand Devices

Explore the Conscious Living Audience

Below you'll find more information about the Conscious Living audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Conscious Living audience.

Dstillery Crafted Audiences

INTERESTS

The Conscious Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conscious Living audience is Readers of Buddhist Content.

Interest Composition Index
Readers of Buddhist Content 25.33% 23.61x
Eco-Conscious Consumers 60.09% 22.04x
Entrepreneurs 43.45% 21.64x
Franchise Opportunity Researchers 26.95% 19.65x
Home Design and Living Publication Readers 7.22% 19.29x
Dog Lovers 25.48% 18.89x
Breast Cancer Fund Raisers 10.46% 18.53x
Pet Lovers 30.78% 18.44x
Streaming Radio Listeners 30.04% 16.65x
Country Home Decorators 10.90% 16.48x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Interest attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conscious Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conscious Living audience is White House Black Market.

Location Composition Index
White House Black Market 0.04% 4.38x
Patagonia 0.04% 3.51x
Carhartt 0.04% 3.26x
Banana Republic 0.02% 2.11x
Gymboree 0.04% 2.03x
Jos A. Bank Clothiers 0.01% 1.86x
LOFT 0.01% 1.84x
Free People 0.01% 1.81x
The Childrens Place 0.03% 1.80x
Zumiez 0.08% 1.79x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Location attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conscious Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conscious Living audience is womenworking.com.

Website Composition Index
womenworking.com 45.07% 326.02x
powerofpositivity.com 21.25% 86.32x
thepremierdaily.com 18.81% 74.62x
at-the-buzzer.com 7.75% 63.82x
homemaking.com 10.98% 61.51x
womenadvance.com 8.80% 58.31x
ntd.com 7.42% 55.08x
secretlifeofmom.com 22.10% 54.11x
tiffytaffy.com 18.60% 53.41x
moneysavingbasics.com 6.31% 53.36x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Web attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conscious Living audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 2.34% 46.34x
Parenting Blogs 3.17% 39.46x
Unique & Personalized Fashion 0.54% 36.33x
Liberal Media - Political Activism 3.46% 33.17x
Assorted Topics (Conservative News, Politics, Viral Media) 12.92% 31.19x
Assorted Topics (Freebies, Gardens, Jewelry) 2.63% 30.33x
Conservatives & Conspiracies 2.57% 22.66x
Assorted Topics (Humor, Gossip, Viral Media) 39.53% 17.02x
Muscle Cars 4.57% 16.88x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 58.73% 16.38x
Composition Percentage: The overlap percentage between the Conscious Living audience and the Content Affinity attribute.
Index: A comparison of the Conscious Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conscious Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female