CONSERVATIVE MEDIA CLUSTER

Audience Size: 6.2 Million Devices

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Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Conservative Media Cluster audience.

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest	Composition	Index
Conservative News Readers	30.39%	13.80x
Liberal News Readers	17.61%	9.69x
Financial Business Intelligence Researchers	17.49%	9.46x
Financial News Readers	16.60%	9.40x
Advertising Professionals	16.08%	9.04x
Marines	18.23%	8.60x
Eco-Conscious Consumers	14.21%	8.56x
Cholesterol Researchers	13.09%	8.52x
TV Advertising Professionals	14.60%	8.45x
Tampa and St Petersburg Trip Planners	15.77%	8.41x

Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.

Index: A comparison of the Conservative Media Cluster audience to the internet population.

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.02%	1.19x
Carhartt	0.27%	1.10x
Jos A. Bank Clothiers	0.02%	1.07x
Chicos	0.02%	1.06x
Lane Bryant	0.02%	1.05x
Dressbarn	0.02%	1.04x
Maurices	0.04%	1.02x
Express	0.02%	1.02x
LOFT	0.02%	0.99x
Hollister	0.01%	0.95x

Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.

Index: A comparison of the Conservative Media Cluster audience to the internet population.

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is breitbart.com.

Website	Composition	Index
breitbart.com	1.12%	28.55x
campusreform.org	1.80%	28.46x
grabien.com	2.11%	27.70x
thenationalpulse.com	2.78%	27.45x
theconservativetreehouse.com	1.42%	27.37x
freebeacon.com	8.52%	27.35x
legalinsurrection.com	4.72%	27.31x
twitchy.com	6.05%	27.27x
wnd.com	5.89%	27.15x
spectator.org	5.52%	27.14x

Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.

Index: A comparison of the Conservative Media Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Political Activism.

Content Affinity	Composition	Index
Right Wing Blogs - Political Activism	0.05%	15.68x
Public Policy Media	1.42%	14.32x
Natural & Healthy Living Researchers	0.17%	11.76x
Homeschooling	0.01%	10.72x
Assorted Topics (Conservative News, Politics, Viral Media)	3.93%	10.44x
Australia & New Zealand Media	1.34%	10.26x
Military & Law Enforcement	10.07%	10.03x
Conservatives & Conspiracies	3.10%	9.94x
Police Gear	0.22%	9.62x
London Tourism & Events	0.01%	9.40x

Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.

Index: A comparison of the Conservative Media Cluster audience to the internet population.

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male