Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 11.9 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 19.90% 12.47x
Social Conservatives 19.87% 12.10x
Tea Party Policy Supporters 16.91% 10.50x
Social Liberals 15.11% 10.03x
Liberal News Readers 12.98% 9.53x
Financial Business Intelligence Researchers 15.67% 9.44x
Gun Violence Researchers 14.39% 9.02x
Financial News Readers 13.21% 8.73x
Readers of Russian Content 14.77% 8.68x
Entertainment Industry Decision Makers 11.82% 8.40x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Chicos.

Location Composition Index
Chicos 0.05% 1.21x
Jos A. Bank Clothiers 0.16% 1.16x
LL Bean 0.01% 1.15x
The North Face 0.02% 1.12x
Ralph Lauren 0.01% 1.09x
Columbia 0.01% 1.08x
Free People 0.02% 1.07x
Madewell 0.02% 1.07x
LOFT 0.05% 1.07x
REI 0.02% 1.05x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 3.52% 32.53x
grabien.com 4.73% 32.42x
thecollegefix.com 2.97% 30.48x
anncoulter.com 2.36% 30.43x
freebeacon.com 7.96% 30.24x
thegatewaypundit.com 12.19% 30.20x
conservativereview.com 1.33% 30.07x
theconservativetreehouse.com 1.63% 29.97x
campusreform.org 4.81% 29.87x
newsbusters.org 13.50% 29.24x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Conspiracy Theories.

Content Affinity Composition Index
Right Wing Blogs - Conspiracy Theories 7.75% 13.01x
Right Wing Blogs - Political Activism 2.44% 12.77x
Right Wing Blogs - Pro-gun & Pro-life 5.26% 12.02x
Public Policy Media 2.67% 11.63x
Cars, Travel & Food 0.51% 10.85x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 10.67x
Conservatives & Conspiracies 3.68% 9.14x
Liberal Media - Political Activism 3.03% 9.01x
Middle East News 3.02% 8.93x
Liberal Media 13.88% 8.62x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male