Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 12.9 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 27.74% 12.20x
Social Conservatives 27.56% 12.10x
Social Liberals 22.18% 9.93x
Financial Business Intelligence Researchers 20.33% 9.87x
Liberal News Readers 19.37% 9.85x
Tea Party Policy Supporters 22.36% 9.49x
Financial News Readers 18.11% 9.20x
Gun Violence Researchers 20.44% 8.81x
Readers of Israeli News in English 19.96% 8.77x
Market Intelligence Researchers 18.39% 8.58x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Talbots.

Location Composition Index
Talbots 0.03% 1.17x
Carhartt 0.29% 1.15x
Chicos 0.04% 1.10x
Jos A. Bank Clothiers 0.03% 1.08x
Mens Wearhouse 0.05% 1.04x
LOFT 0.05% 1.04x
White House Black Market 0.04% 1.04x
J. Crew 0.03% 1.03x
Banana Republic 0.05% 1.01x
Lululemon 0.02% 1.00x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 2.69% 23.76x
ntknetwork.com 1.02% 23.63x
grabien.com 3.53% 23.47x
anncoulter.com 1.40% 22.45x
weeklystandard.com 1.87% 22.45x
theconservativetreehouse.com 2.17% 22.37x
freebeacon.com 9.26% 22.17x
thegatewaypundit.com 10.51% 22.17x
legalinsurrection.com 3.73% 21.99x
campusreform.org 3.19% 21.89x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Conspiracy Theories.

Content Affinity Composition Index
Right Wing Blogs - Conspiracy Theories 5.14% 12.19x
Right Wing Blogs - Political Activism 1.07% 11.93x
Right Wing Blogs - Pro-gun & Pro-life 5.00% 10.92x
Public Policy Media 3.25% 10.76x
Cars, Travel & Food 0.18% 10.17x
Australia & New Zealand Media 2.73% 8.63x
Assorted Topics (Viral Media, Paid Traffic) 0.07% 8.58x
Liberal Media - Political Activism 2.71% 8.58x
Conservatives & Conspiracies 3.53% 8.49x
Liberal Media 17.65% 8.17x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male