Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 8.1 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 27.08% 11.97x
Liberal News Readers 17.07% 9.05x
Financial Business Intelligence Researchers 17.03% 8.89x
Financial News Readers 15.89% 8.79x
Gun Violence Researchers 19.74% 8.57x
Advertising Professionals 15.43% 8.52x
Cholesterol Researchers 13.68% 8.07x
Eco-Conscious Consumers 14.75% 7.98x
Media Buying Professionals 15.04% 7.94x
TV Advertising Professionals 14.43% 7.93x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.16x
Carhartt 0.20% 1.08x
Maurices 0.03% 1.08x
White House Black Market 0.02% 1.01x
Jos A. Bank Clothiers 0.01% 1.01x
Aeropostale 0.01% 0.99x
Lane Bryant 0.01% 0.95x
Mens Wearhouse 0.02% 0.93x
LOFT 0.01% 0.93x
Gap 0.01% 0.93x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theconservativetreehouse.com.

Website Composition Index
theconservativetreehouse.com 1.15% 23.95x
breitbart.com 1.58% 23.64x
campusreform.org 2.23% 23.37x
grabien.com 1.57% 22.96x
twitchy.com 5.37% 22.81x
wnd.com 5.94% 22.81x
freebeacon.com 8.35% 22.73x
legalinsurrection.com 4.75% 22.72x
spectator.org 5.39% 22.65x
patriotjournal.org 1.08% 22.61x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.04% 12.95x
Right Wing Blogs - Conspiracy Theories 3.43% 12.80x
Public Policy Media 1.43% 11.80x
Right Wing Blogs - Pro-gun & Pro-life 3.10% 11.32x
Natural & Healthy Living Researchers 0.14% 9.64x
Assorted Topics (Conservative News, Politics, Viral Media) 4.25% 9.37x
Australia & New Zealand Media 1.43% 9.03x
Military & Law Enforcement 9.96% 8.99x
Conservatives & Conspiracies 3.04% 8.50x
Homeschooling 0.02% 8.43x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male