Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 12.2 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 28.42% 11.12x
Social Conservatives 29.60% 11.04x
Social Liberals 24.82% 9.12x
Financial Business Intelligence Researchers 22.99% 9.05x
Liberal News Readers 22.20% 8.97x
Financial News Readers 20.88% 8.43x
Tea Party Policy Supporters 21.67% 8.33x
Entertainment Industry Decision Makers 18.21% 8.01x
Gun Violence Researchers 20.22% 8.00x
Readers of Israeli News in English 21.49% 7.99x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.28x
REI 0.01% 1.22x
Chicos 0.05% 1.12x
Carhartt 0.31% 1.11x
Talbots 0.03% 1.10x
Tommy Bahama 0.01% 1.05x
Jos A. Bank Clothiers 0.04% 1.04x
Lane Bryant 0.04% 1.04x
Ralph Lauren 0.01% 1.03x
LOFT 0.06% 1.02x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 2.85% 19.96x
grabien.com 3.86% 19.81x
anncoulter.com 1.30% 19.57x
weeklystandard.com 1.49% 19.37x
theconservativetreehouse.com 2.16% 19.21x
campusreform.org 3.10% 18.96x
thegatewaypundit.com 9.82% 18.87x
legalinsurrection.com 3.23% 18.75x
freebeacon.com 9.41% 18.64x
thecollegefix.com 3.61% 18.62x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Conspiracy Theories.

Content Affinity Composition Index
Right Wing Blogs - Conspiracy Theories 4.41% 11.21x
Right Wing Blogs - Political Activism 0.78% 11.02x
Public Policy Media 3.14% 10.18x
Right Wing Blogs - Pro-gun & Pro-life 4.55% 9.93x
Cars, Travel & Food 0.16% 9.50x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 9.02x
Liberal Media - Political Activism 2.56% 8.36x
Australia & New Zealand Media 2.74% 8.21x
Conservatives & Conspiracies 3.45% 8.06x
Liberal Media 18.85% 7.68x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male