Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 11.4 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 23.28% 11.22x
Social Conservatives 23.66% 11.03x
Tea Party Policy Supporters 18.32% 9.52x
Social Liberals 18.66% 9.08x
Financial Business Intelligence Researchers 17.18% 8.79x
Liberal News Readers 15.86% 8.77x
Gun Violence Researchers 16.14% 8.33x
Financial News Readers 16.06% 7.99x
Marines 15.33% 7.84x
Readers of Russian Content 16.63% 7.79x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.23x
REI 0.02% 1.23x
Belk 0.02% 1.21x
Supreme 0.01% 1.15x
Bonobos 0.08% 1.13x
Mens Wearhouse 0.50% 1.12x
Chicos 0.06% 1.07x
Johnston and Murphy 0.33% 1.06x
White House Black Market 0.28% 1.05x
Buckle 0.21% 1.03x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 4.06% 20.31x
grabien.com 5.18% 19.94x
theconservativetreehouse.com 2.09% 19.44x
anncoulter.com 1.92% 19.29x
campusreform.org 3.74% 19.20x
thegatewaypundit.com 13.21% 18.92x
freebeacon.com 10.43% 18.89x
legalinsurrection.com 4.33% 18.88x
twitchy.com 6.30% 18.71x
weeklystandard.com 3.74% 18.63x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Conspiracy Theories.

Content Affinity Composition Index
Right Wing Blogs - Conspiracy Theories 7.06% 10.86x
Right Wing Blogs - Political Activism 1.77% 10.60x
Public Policy Media 3.39% 9.87x
Right Wing Blogs - Pro-gun & Pro-life 5.59% 9.85x
Cars, Travel & Food 0.33% 8.97x
Military & Law Enforcement 4.32% 7.95x
Middle East News 3.10% 7.68x
Liberal Media - Political Activism 2.77% 7.66x
Conservatives & Conspiracies 3.73% 7.53x
Australia & New Zealand Media 3.04% 7.43x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male