Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 11.6 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 20.33% 12.24x
Social Conservatives 20.51% 11.76x
Tea Party Policy Supporters 17.25% 10.22x
Social Liberals 16.54% 9.75x
Financial Business Intelligence Researchers 15.31% 9.33x
Liberal News Readers 13.53% 9.28x
Readers of Russian Content 15.54% 8.58x
Financial News Readers 13.50% 8.53x
Entertainment Industry Decision Makers 12.71% 8.15x
TV Advertising Professionals 12.68% 7.98x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.15x
Saint Laurent Paris 0.01% 1.15x
REI 0.02% 1.13x
Chicos 0.05% 1.13x
Express Outlets 0.00% 1.12x
LL Bean 0.01% 1.12x
Everlane 0.00% 1.11x
Belk 0.02% 1.10x
LOFT 0.04% 1.09x
Urban Outfitters 0.05% 1.07x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 4.54% 32.29x
grabien.com 3.21% 31.93x
anncoulter.com 2.67% 30.94x
thegatewaypundit.com 13.12% 30.63x
thecollegefix.com 3.52% 30.58x
conservativereview.com 1.75% 30.54x
freebeacon.com 7.09% 30.18x
pjmedia.com 9.43% 29.62x
campusreform.org 5.23% 29.58x
theconservativetreehouse.com 1.29% 29.45x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Conspiracy Theories.

Content Affinity Composition Index
Right Wing Blogs - Conspiracy Theories 8.10% 12.47x
Right Wing Blogs - Political Activism 2.95% 12.25x
Right Wing Blogs - Pro-gun & Pro-life 5.46% 11.76x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.02% 11.70x
Public Policy Media 2.76% 11.52x
Cars, Travel & Food 0.65% 10.38x
Middle East News 3.46% 8.98x
Liberal Media - Political Activism 3.33% 8.88x
Conservatives & Conspiracies 4.04% 8.86x
Liberal Media 14.62% 8.44x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male