Dstillery Audiences

CONSERVATIVE MEDIA CLUSTER

Audience Size: 13.4 Million Devices

Explore the Conservative Media Cluster Audience

Below you'll find more information about the Conservative Media Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 million unique devices whose actions qualify for the Conservative Media Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Conservative Media Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Conservative Media Cluster audience is Social Conservatives.

Interest Composition Index
Social Conservatives 24.29% 11.08x
Conservative News Readers 24.12% 11.06x
Social Liberals 19.79% 9.29x
Financial Business Intelligence Researchers 19.09% 9.23x
Liberal News Readers 18.63% 9.16x
Financial News Readers 17.32% 8.73x
Tea Party Policy Supporters 19.74% 8.28x
Market Intelligence Researchers 17.47% 8.10x
Readers of Israeli News in English 18.33% 8.06x
Readers of Japanese Content 17.56% 8.04x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Interest attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Conservative Media Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Conservative Media Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.22x
Chicos 0.03% 1.18x
Jos A. Bank Clothiers 0.03% 1.16x
Brooks Brothers 0.02% 1.13x
Carhartt 0.22% 1.09x
Forever 21 0.02% 1.07x
White House Black Market 0.03% 1.04x
LOFT 0.04% 1.03x
American Apparel 0.01% 1.03x
Madewell 0.01% 1.01x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Location attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Conservative Media Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Conservative Media Cluster audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 2.59% 17.95x
anncoulter.com 1.08% 17.44x
grabien.com 4.58% 17.34x
theconservativetreehouse.com 2.02% 17.27x
legalinsurrection.com 3.38% 17.03x
frontpagemag.com 2.66% 16.98x
thegatewaypundit.com 9.14% 16.92x
freebeacon.com 8.73% 16.84x
newsbusters.org 9.07% 16.84x
campusreform.org 3.37% 16.80x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Web attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Conservative Media Cluster audience is Right Wing Blogs - Conspiracy Theories.

Content Affinity Composition Index
Right Wing Blogs - Conspiracy Theories 3.80% 11.14x
Right Wing Blogs - Political Activism 0.45% 10.99x
Public Policy Media 2.76% 10.12x
Right Wing Blogs - Pro-gun & Pro-life 3.91% 9.85x
Cars, Travel & Food 0.09% 9.49x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.29x
Liberal Media - Political Activism 2.24% 8.11x
Australia & New Zealand Media 2.30% 8.07x
Conservatives & Conspiracies 3.06% 7.93x
Liberal Media 17.52% 7.62x
Composition Percentage: The overlap percentage between the Conservative Media Cluster audience and the Content Affinity attribute.
Index: A comparison of the Conservative Media Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Conservative Media Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male