Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 296.5 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 296.5 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 42.22% 20.85x
Big & Tall Men 45.37% 19.61x
Utility Workwear Shoppers 39.83% 18.28x
Outdoors Enthusiasts 39.80% 17.39x
Power Tools Shoppers 30.05% 15.47x
Gun Rights Advocates 33.61% 14.40x
Reusable Drinkware Shoppers 32.87% 14.00x
Shoe Shoppers 30.81% 13.85x
Cigars Shoppers 28.58% 13.57x
Quads and ATV Enthusiasts 31.65% 13.46x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.05% 1.75x
Kate Spade 0.03% 1.61x
Carhartt 0.32% 1.54x
Abercrombie & Fitch 0.03% 1.39x
The North Face 0.03% 1.33x
American Eagle Outfitters 0.07% 1.25x
Old Navy 0.06% 1.23x
Dressbarn 0.04% 1.18x
Chicos 0.05% 1.17x
Urban Outfitters 0.06% 1.17x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 22.78% 446.21x
hatcountry.com 7.05% 415.51x
workingperson.com 30.39% 367.85x
steel-toe-shoes.com 14.73% 359.39x
furhatworld.com 9.52% 335.04x
langstons.com 12.83% 275.32x
hatsunlimited.com 7.38% 267.99x
north40.com 7.33% 202.01x
wilsonsleather.com 14.99% 111.54x
allseasonsuniforms.com 1.88% 104.55x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 8.41% 26.64x
Home Improvement Contractor 4.35% 26.59x
Police Gear 9.33% 25.85x
Cigars 1.00% 25.30x
Holiday Gifts 2.15% 24.52x
Men's Dress Shirt Shopping 3.67% 23.89x
Discount Shopping 10.05% 22.38x
Power Tools 8.52% 21.61x
Bags & Luggage 3.81% 20.59x
Survival Guides 0.70% 19.49x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female