Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 17.9 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 17.9 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Work Boots & Safety Footwear Shoppers.

Interest Composition Index
Work Boots & Safety Footwear Shoppers 85.78% 25.77x
Leather Goods Shoppers 80.39% 25.35x
Getting Off the Grid Travelers 65.69% 21.93x
Discount Big Box Shoppers 51.47% 20.49x
Big Box Shoppers 55.88% 20.21x
Ebay Shoppers 59.31% 20.18x
Home Exterior Design Enthusiasts 50.49% 20.00x
Power Tools Shoppers 61.27% 19.75x
Moving Truck Rental Researchers 53.43% 19.38x
Product Manuals Researchers 54.90% 19.31x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 3.78x
Uniqlo 0.02% 3.28x
Hugo Boss 0.04% 3.11x
Everlane 0.01% 2.58x
Supreme 0.01% 2.22x
Carhartt 0.34% 1.99x
Victoria's Secret 0.03% 1.96x
Journeys 0.03% 1.94x
Old Navy 0.04% 1.89x
Maurices 0.04% 1.81x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is worthpoint.com.

Website Composition Index
worthpoint.com 16.27% 54.76x
gunbroker.com 18.91% 45.86x
justanswer.com 12.68% 45.85x
budsgunshop.com 17.78% 39.35x
autoanything.com 18.00% 36.06x
manualslib.com 15.80% 35.90x
ampproject.org 27.10% 35.58x
sportsmansguide.com 32.89% 34.30x
ammoland.com 16.17% 34.01x
instructables.com 24.72% 33.48x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Police Gear.

Content Affinity Composition Index
Police Gear 7.95% 94.68x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.89% 92.79x
Shoes & Accessories 6.05% 66.10x
Car Keys, Locks & Remotes 5.96% 60.20x
Machines & Industrial Supplies 3.31% 58.67x
Custom Printing 3.78% 54.32x
Amateur Radios 2.74% 52.60x
Auto Tires & Parts Repair Researchers 2.37% 48.10x
Power Tools 6.91% 46.20x
Garden Power Equipment 11.26% 45.23x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male