Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 91.2 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 91.2 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Work Boots & Safety Footwear Shoppers.

Interest Composition Index
Work Boots & Safety Footwear Shoppers 79.12% 30.32x
Leather Goods Shoppers 62.11% 25.55x
Getting Off the Grid Travelers 54.68% 22.73x
Utility Workwear Shoppers 53.50% 21.23x
Outdoors Enthusiasts 47.15% 17.67x
Power Tools Shoppers 43.60% 17.66x
Shoe Shoppers 39.18% 16.33x
Off the Grid Living Enthusiasts 35.74% 16.32x
Big & Tall Men 44.13% 16.30x
Big Box Shoppers 38.97% 16.25x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Buckle.

Location Composition Index
Buckle 0.02% 3.36x
Uniqlo 0.02% 3.28x
Hugo Boss 0.04% 3.11x
Everlane 0.01% 2.58x
The Childrens Place 0.02% 2.29x
Supreme 0.01% 2.22x
LOFT 0.03% 2.17x
White House Black Market 0.02% 1.87x
Coach 0.02% 1.83x
Aeropostale 0.01% 1.77x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is wilsonsleather.com.

Website Composition Index
wilsonsleather.com 16.58% 187.17x
carhartt.com 7.30% 102.37x
sportsmanswarehouse.com 5.67% 80.45x
fullsource.com 7.14% 76.71x
cheaperthandirt.com 11.26% 60.02x
hiconsumption.com 5.03% 57.22x
grabagun.com 6.13% 56.78x
eurooptic.com 3.69% 55.85x
shootingtimes.com 3.70% 55.50x
gunsinternational.com 6.40% 52.99x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.75% 57.57x
Cigars 0.68% 46.99x
Men's Dress Shirt Shopping 1.82% 46.78x
Police Gear 9.47% 45.56x
Discount Shopping 1.52% 40.37x
Holiday Gifts 0.91% 33.07x
Shoes & Accessories 7.70% 32.46x
Shopping Catalogs 2.60% 31.84x
Concert Posters 0.63% 31.52x
Power Tools 6.94% 30.71x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male