Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 223 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 223 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 46.89% 28.05x
Big & Tall Men 46.52% 25.43x
Utility Workwear Shoppers 41.87% 24.35x
Outdoors Enthusiasts 41.97% 21.50x
Power Tools Shoppers 33.25% 20.64x
Metal Detecting Enthusiasts 29.43% 18.68x
Gun Rights Advocates 35.93% 18.45x
Shoe Shoppers 33.06% 18.22x
Off the Grid Living Enthusiasts 30.45% 18.17x
Blades and Hunting Knife Shoppers 32.14% 17.79x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.39% 1.11x
Jos A. Bank Clothiers 0.19% 0.85x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 24.83% 484.37x
workingperson.com 30.62% 423.72x
furhatworld.com 9.72% 412.34x
steel-toe-shoes.com 16.32% 356.52x
langstons.com 11.95% 345.94x
hatsunlimited.com 9.23% 295.73x
north40.com 7.52% 236.24x
wilsonsleather.com 15.93% 138.72x
personaldefenseworld.com 2.42% 106.75x
lapolicegear.com 3.77% 106.63x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.88% 33.95x
Holiday Gifts 2.25% 33.67x
Men's Dress Shirt Shopping 3.71% 32.91x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.73% 30.32x
Police Gear 10.17% 30.10x
Discount Shopping 8.96% 28.54x
Power Tools 8.54% 25.78x
Hunting 12.49% 23.40x
Bags & Luggage 4.04% 23.18x
Shopping Catalogs 5.11% 22.72x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male