Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 283.8 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 283.8 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 42.05% 19.43x
Big & Tall Men 46.63% 19.33x
Utility Workwear Shoppers 39.58% 18.02x
Outdoors Enthusiasts 41.54% 17.56x
Gun Rights Advocates 35.01% 14.71x
Reusable Drinkware Shoppers 33.65% 14.45x
Hunters 29.67% 13.52x
Quads and ATV Enthusiasts 32.89% 13.48x
Truck Shoppers 29.83% 13.28x
Shoe Shoppers 32.89% 13.17x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.74x
Carhartt 0.27% 1.60x
J. Crew 0.03% 1.36x
American Eagle Outfitters 0.05% 1.31x
Aeropostale 0.03% 1.29x
Chicos 0.05% 1.28x
Brooks Brothers 0.03% 1.17x
Lane Bryant 0.04% 1.16x
Old Navy 0.06% 1.14x
Dressbarn 0.04% 1.08x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 23.83% 476.41x
rockyboots.com 8.43% 468.96x
workingperson.com 32.25% 404.18x
steel-toe-shoes.com 16.15% 400.54x
furhatworld.com 7.62% 372.13x
langstons.com 12.74% 300.74x
hatsunlimited.com 6.89% 273.08x
north40.com 6.87% 228.60x
wilsonsleather.com 12.66% 121.60x
murdochs.com 2.58% 99.26x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.70% 28.83x
Police Gear 9.36% 27.47x
Home Improvement Contractor 5.09% 26.05x
Holiday Gifts 1.93% 24.42x
Men's Dress Shirt Shopping 3.54% 23.82x
Cigars 1.06% 23.45x
Discount Shopping 11.39% 21.58x
Power Tools 9.00% 21.55x
Bags & Luggage 3.62% 20.84x
Survival Guides 0.75% 20.42x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999