Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 63.1 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 63.1 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Work Boots & Safety Footwear Shoppers.

Interest Composition Index
Work Boots & Safety Footwear Shoppers 81.10% 28.97x
Leather Goods Shoppers 66.57% 25.65x
Getting Off the Grid Travelers 56.40% 22.26x
Utility Workwear Shoppers 55.52% 21.22x
Power Tools Shoppers 49.71% 18.75x
Ebay Shoppers 45.35% 18.06x
Home Exterior Design Enthusiasts 38.08% 17.70x
Outdoors Enthusiasts 49.13% 17.58x
Shoe Shoppers 44.62% 17.43x
Big Box Shoppers 42.15% 17.32x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 3.54x
Uniqlo 0.02% 3.28x
Hugo Boss 0.04% 3.11x
Everlane 0.01% 2.58x
The Childrens Place 0.02% 2.29x
Supreme 0.01% 2.22x
White House Black Market 0.02% 1.87x
Aeropostale 0.01% 1.77x
REI 0.01% 1.73x
Chicos 0.01% 1.68x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is cheaperthandirt.com.

Website Composition Index
cheaperthandirt.com 10.74% 79.65x
grabagun.com 5.92% 74.75x
gunsinternational.com 6.26% 72.28x
galls.com 10.22% 70.50x
remington.com 7.12% 62.66x
americanhunter.org 6.67% 62.43x
gunsandammo.com 6.20% 60.71x
americanrifleman.org 8.25% 59.16x
aliengearholsters.com 5.99% 57.34x
shootingillustrated.com 6.47% 53.26x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.07% 70.16x
Men's Dress Shirt Shopping 1.81% 62.15x
Police Gear 9.28% 57.60x
Holiday Gifts 0.99% 47.78x
Discount Shopping 1.17% 42.54x
Shoes & Accessories 7.70% 41.33x
Car Keys, Locks & Remotes 7.47% 33.72x
Power Tools 6.68% 33.47x
Shopping Catalogs 2.57% 32.97x
Home Decoration - Crafts & Kids 1.49% 32.29x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male