Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 99.4 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 99.4 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 56.53% 23.23x
Utility Workwear Shoppers 52.34% 21.00x
Big & Tall Men 52.24% 18.95x
Power Tools Shoppers 44.39% 18.48x
Outdoors Enthusiasts 50.84% 18.15x
Home Exterior Design Enthusiasts 35.75% 16.87x
Big Box Shoppers 41.26% 16.85x
Shoe Shoppers 41.74% 16.23x
Off the Grid Living Enthusiasts 38.06% 16.12x
Gun Rights Advocates 47.44% 15.86x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Everlane.

Location Composition Index
Everlane 0.01% 2.58x
Supreme 0.01% 2.22x
J. Crew 0.03% 1.52x
Belk 0.01% 1.46x
Columbia 0.01% 1.45x
White House Black Market 0.09% 1.35x
Johnston and Murphy 0.16% 1.33x
Carhartt 0.07% 1.30x
H&M 0.06% 1.28x
Hollister 0.05% 1.27x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is cheaperthandirt.com.

Website Composition Index
cheaperthandirt.com 13.27% 47.18x
sportsmansguide.com 21.14% 43.47x
budsgunshop.com 10.79% 39.41x
galls.com 9.51% 35.72x
americanrifleman.org 8.58% 32.77x
trucktrend.com 7.48% 32.71x
stihldealer.net 7.51% 28.24x
stihlusa.com 10.22% 27.77x
westmarine.com 6.10% 25.43x
shootingillustrated.com 5.65% 25.38x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 1.10% 91.09x
Rural Living 0.43% 70.01x
Home Improvement Contractor 2.87% 51.38x
Men's Dress Shirt Shopping 2.71% 45.13x
Holiday Gifts 1.81% 44.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.87% 44.32x
Discount Shopping 6.73% 43.55x
Flags & Trump 0.22% 42.38x
Cigars 0.95% 41.40x
Survival Guides 0.61% 37.30x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male