Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 259.9 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 259.9 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 44.33% 22.79x
Big & Tall Men 44.90% 21.61x
Utility Workwear Shoppers 42.90% 19.35x
Outdoors Enthusiasts 43.31% 17.94x
Power Tools Shoppers 34.93% 16.27x
Gun Rights Advocates 35.19% 15.65x
Shoe Shoppers 31.49% 15.48x
Reusable Drinkware Shoppers 34.74% 14.87x
Cigars Shoppers 29.77% 14.83x
Metal Detecting Enthusiasts 31.45% 14.36x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.68x
Club Monaco 0.01% 1.66x
Free People 0.03% 1.61x
Talbots 0.07% 1.49x
Ralph Lauren 0.01% 1.47x
Columbia 0.01% 1.46x
Madewell 0.02% 1.39x
Dressbarn 0.06% 1.37x
Mens Wearhouse 0.30% 1.31x
Journeys 0.05% 1.18x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 23.25% 480.79x
workingperson.com 29.78% 403.50x
furhatworld.com 10.04% 385.72x
steel-toe-shoes.com 15.15% 368.49x
langstons.com 12.39% 315.12x
hatsunlimited.com 7.90% 294.99x
north40.com 7.53% 223.18x
wilsonsleather.com 15.39% 128.44x
leatherup.com 2.52% 109.67x
personaldefenseworld.com 2.52% 103.08x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 1.05% 69.40x
Rural Living 0.46% 43.60x
Flags & Trump 0.23% 32.49x
Home Improvement Contractor 4.04% 31.89x
Cigars 1.04% 30.47x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.31% 30.04x
Holiday Gifts 2.04% 29.61x
Men's Dress Shirt Shopping 3.66% 29.61x
Police Gear 10.11% 29.21x
Texas Off-Roading 0.27% 28.28x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female