Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 202.2 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 202.2 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 47.32% 28.17x
Utility Workwear Shoppers 42.81% 25.40x
Big & Tall Men 46.91% 25.26x
Outdoors Enthusiasts 40.95% 22.68x
Power Tools Shoppers 34.47% 20.28x
Off the Grid Living Enthusiasts 29.77% 19.01x
Gun Rights Advocates 36.40% 18.92x
Shoe Shoppers 33.40% 18.40x
Home Exterior Design Enthusiasts 25.95% 18.37x
Metal Detecting Enthusiasts 30.32% 18.27x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Carhartt.

Location Composition Index
Carhartt 0.03% 3.02x
Express Outlets 0.02% 1.86x
Topshop 0.02% 1.61x
Belk 0.02% 1.52x
Talbots 0.06% 1.43x
Supreme 0.02% 1.40x
Mens Wearhouse 0.61% 1.31x
Journeys 0.07% 1.26x
Jos A. Bank Clothiers 0.32% 1.13x
Columbia 0.01% 1.12x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 25.59% 473.49x
workingperson.com 30.08% 420.91x
langstons.com 10.88% 353.86x
steel-toe-shoes.com 17.03% 339.08x
hatsunlimited.com 10.29% 283.44x
north40.com 7.47% 222.91x
wilsonsleather.com 15.60% 140.60x
lapolicegear.com 3.48% 107.36x
wisconsinharley.com 2.17% 77.46x
academy.com 2.01% 67.48x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 1.12% 66.50x
Sports - Skiing, Snowboarding 0.10% 55.50x
Rural Living 0.44% 46.56x
Handyman Tools 0.09% 44.12x
Home Improvement Contractor 3.78% 35.77x
Holiday Gifts 2.23% 34.10x
Men's Dress Shirt Shopping 3.49% 33.47x
Flags & Trump 0.25% 33.30x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.66% 32.08x
Police Gear 10.32% 31.01x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male