Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 159.8 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 159.8 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 56.91% 21.18x
Utility Workwear Shoppers 51.81% 18.89x
Big & Tall Men 53.39% 17.89x
Outdoors Enthusiasts 51.34% 16.95x
Power Tools Shoppers 43.89% 16.47x
Big Box Shoppers 41.59% 15.89x
Home Exterior Design Enthusiasts 36.47% 15.37x
Shoe Shoppers 42.45% 14.84x
Off the Grid Living Enthusiasts 38.40% 14.83x
Gun Rights Advocates 46.89% 14.73x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Belk.

Location Composition Index
Belk 0.02% 2.51x
Ann Taylor 0.04% 1.81x
Topshop 0.02% 1.48x
Madewell 0.02% 1.31x
Coach 0.06% 1.29x
Mens Wearhouse 0.51% 1.27x
Dressbarn 0.06% 1.23x
Buckle 0.28% 1.23x
Johnston and Murphy 0.50% 1.22x
Talbots 0.04% 1.21x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 27.43% 542.59x
workingperson.com 30.14% 494.35x
steel-toe-shoes.com 18.46% 388.40x
hatsunlimited.com 10.72% 335.25x
wilsonsleather.com 15.34% 159.13x
carhartt.com 9.59% 76.89x
crazycrow.com 2.32% 71.75x
sportsmanswarehouse.com 10.83% 70.79x
bladehq.com 4.86% 69.02x
vortexoptics.com 3.81% 67.55x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 1.21% 80.78x
Rural Living 0.44% 55.26x
Flags & Trump 0.27% 42.37x
Home Improvement Contractor 3.28% 41.50x
Men's Dress Shirt Shopping 3.03% 39.13x
Holiday Gifts 1.94% 37.98x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.45% 37.15x
Cigars 1.05% 36.81x
Discount Shopping 7.71% 35.06x
As Seen On TV Products 0.18% 33.77x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male