Dstillery Audiences

CONSTRUCTION APPAREL

Audience Size: 135.8 Thousand Devices

Explore the Construction Apparel Audience

Below you'll find more information about the Construction Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 135.8 thousand unique devices whose actions qualify for the Construction Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Construction Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Construction Apparel audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 58.38% 19.64x
Getting Off the Grid Travelers 56.68% 18.82x
Utility Workwear Shoppers 53.77% 17.17x
Power Tools Shoppers 45.16% 15.15x
Outdoors Enthusiasts 50.49% 15.12x
Big & Tall Men 49.97% 15.03x
Gun Rights Advocates 46.32% 13.89x
Off the Grid Living Enthusiasts 37.92% 13.36x
Home Exterior Design Enthusiasts 38.32% 13.33x
Metal Detecting Enthusiasts 38.41% 13.32x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Interest attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Construction Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Construction Apparel audience is Everlane.

Location Composition Index
Everlane 0.01% 2.58x
Columbia 0.01% 2.46x
Patagonia 0.01% 2.25x
Supreme 0.01% 2.22x
Coach 0.06% 2.14x
Hugo Boss 0.04% 2.06x
Club Monaco 0.01% 1.94x
Armani 0.03% 1.91x
The North Face 0.02% 1.74x
Dressbarn 0.04% 1.59x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Location attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Construction Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Construction Apparel audience is midwestboots.com.

Website Composition Index
midwestboots.com 28.40% 549.41x
workingperson.com 28.68% 487.67x
steel-toe-shoes.com 17.13% 422.89x
langstons.com 11.31% 299.50x
wilsonsleather.com 16.16% 137.64x
carhartt.com 7.20% 87.51x
thefedoralounge.com 3.00% 81.78x
bladehq.com 3.56% 80.15x
sportsmanswarehouse.com 7.40% 75.91x
craftholsters.com 2.69% 62.27x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Web attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Construction Apparel audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 1.04% 94.57x
Rural Living 0.35% 70.34x
Home Improvement Contractor 1.74% 50.85x
Texas Off-Roading 0.30% 43.21x
Men's Dress Shirt Shopping 2.18% 40.55x
Flags & Trump 0.20% 40.25x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.06% 40.20x
Discount Shopping 4.39% 39.81x
Cigars 0.78% 36.55x
Holiday Gifts 1.48% 35.44x
Composition Percentage: The overlap percentage between the Construction Apparel audience and the Content Affinity attribute.
Index: A comparison of the Construction Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Construction Apparel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male