Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.9 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 41.61% 27.31x
Mexican Food Shoppers 49.16% 27.22x
Bargain Shopping Researchers 36.46% 26.48x
Home Kitchen Chefs 41.84% 26.32x
Budget Grocery Shoppers 36.00% 26.16x
Cooking Show Fans 39.10% 25.48x
Home Design and Living Publication Readers 33.83% 23.50x
Home Coffee Makers 34.88% 23.37x
Home Kitchen Bakers 37.96% 23.21x
Cookie Eaters 38.00% 22.43x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.02% 1.67x
Jos A. Bank Clothiers 0.34% 1.20x
Mens Wearhouse 0.55% 1.19x
Dressbarn 0.05% 1.06x
Buckle 0.17% 1.06x
Lane Bryant 0.04% 1.03x
Club Monaco 0.02% 1.02x
White House Black Market 0.20% 0.99x
Talbots 0.04% 0.99x
Chicos 0.06% 0.97x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is beefitswhatsfordinner.com.

Website Composition Index
beefitswhatsfordinner.com 1.89% 112.86x
oreida.com 1.11% 108.11x
chex.com 2.51% 102.95x
mccormick.com 2.55% 102.65x
quesoforall.com 1.54% 97.91x
simplypotatoes.com 1.91% 91.19x
ricekrispies.com 6.52% 86.22x
dominosugar.com 2.48% 83.96x
minuterice.com 2.22% 83.36x
karosyrup.com 2.35% 79.84x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.39% 26.66x
As Seen On TV Products 0.18% 25.61x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 22.78x
Mail Order Food 3.27% 20.22x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.32% 19.97x
Discount Shopping 5.57% 19.21x
Cakes & Sweets 6.73% 19.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.15% 18.35x
Nutrition & Diabetic Living 1.48% 17.82x
Coupons & Family 9.43% 17.36x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female