Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.2 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 45.81% 20.56x
Gourmet Food & Wine Researchers 50.48% 19.92x
Pantry Recipes Researchers 32.02% 18.73x
Home Kitchen Chefs 48.97% 18.42x
Cooking Show Fans 48.16% 18.22x
Recipe Researchers 47.36% 17.88x
Shelf-Stable Food Content Readers 31.49% 17.82x
Women’s Lifestyle Blogs Researchers 42.49% 17.27x
Sustainable Food Researchers 30.25% 17.25x
Bargain Shopping Researchers 40.90% 17.16x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Hollister.

Location Composition Index
Hollister 0.01% 1.96x
Gymboree 0.02% 1.95x
Banana Republic 0.02% 1.57x
White House Black Market 0.02% 1.55x
Dressbarn 0.01% 1.48x
Buckle 0.02% 1.43x
Chicos 0.01% 1.18x
Journeys 0.02% 1.18x
Lane Bryant 0.01% 1.15x
The Childrens Place 0.02% 1.14x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is hellmanns.com.

Website Composition Index
hellmanns.com 1.06% 102.99x
kraftrecipes.com 3.38% 97.37x
rachaelrayshow.com 40.37% 80.75x
crock-pot.com 1.72% 79.52x
topsecretrecipes.com 14.04% 74.20x
quesoforall.com 1.07% 66.86x
dominosugar.com 2.40% 64.03x
pauladeen.com 22.28% 56.25x
mccormick.com 42.14% 44.10x
cinnamonspiceandeverythingnice.com 1.18% 42.72x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.47% 22.06x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 20.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 20.27x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 18.37x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.29% 17.75x
Cakes & Sweets 1.83% 17.32x
Travel, Food, Fashion & Fitness 3.72% 16.31x
Low Carb Diets 6.61% 14.67x
Grilling 0.92% 14.24x
Assorted Topics (Family, Household Wellness, The Beach) 9.84% 13.82x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female