Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 2.3 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 38.06% 22.40x
Gourmet Food & Wine Researchers 41.52% 21.38x
Mexican Food Shoppers 50.86% 20.81x
Bargain Shopping Researchers 33.97% 20.61x
Cooking Show Fans 40.63% 19.48x
Home Kitchen Bakers 36.34% 18.74x
Home Coffee Makers 32.64% 18.64x
Budget Grocery Shoppers 36.42% 18.50x
Cookie Eaters 38.79% 18.42x
Recipe Researchers 34.49% 18.10x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.42x
Journeys 0.05% 1.18x
Belk 0.01% 1.13x
Eddie Bauer 0.02% 1.08x
Jos A. Bank Clothiers 0.16% 1.05x
J. Crew 0.04% 1.05x
Talbots 0.05% 1.04x
Brooks Brothers 0.03% 1.03x
Dressbarn 0.04% 1.03x
Mens Wearhouse 0.23% 1.03x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is beefitswhatsfordinner.com.

Website Composition Index
beefitswhatsfordinner.com 2.18% 115.19x
oreida.com 1.27% 108.81x
mccormick.com 2.90% 107.38x
chex.com 2.89% 104.77x
simplypotatoes.com 1.87% 98.97x
quesoforall.com 1.77% 97.51x
hellmanns.com 8.87% 89.71x
ricekrispies.com 7.52% 88.00x
bestfoods.com 1.64% 86.40x
liptonkitchens.com 4.76% 82.34x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.17% 25.81x
As Seen On TV Products 0.17% 23.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 22.59x
Cakes & Sweets 6.26% 20.07x
Nutrition & Diabetic Living 1.20% 18.13x
Discount Shopping 6.13% 17.76x
Coupons & Family 8.55% 17.66x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.17% 17.51x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.12% 17.15x
Mail Order Food 3.40% 17.08x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female