Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.1 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.

Interest Composition Index
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 16.90% 23.79x
Home Design and Living Publication Readers 17.08% 23.65x
Pantry Recipes Researchers 15.36% 21.00x
Shelf-Stable Food Content Readers 14.42% 20.87x
Home Kitchen Chefs 29.06% 18.75x
Bargain Shopping Researchers 16.27% 18.58x
Cooking Show Fans 25.72% 18.36x
Gourmet Food & Wine Researchers 25.50% 17.94x
Home Custom Bedroom Decorators 8.57% 17.83x
Custom Home Lighting Shoppers 8.57% 17.83x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.01% 2.14x
Urban Outfitters 0.03% 1.41x
Chicos 0.02% 1.35x
Jos A. Bank Clothiers 0.02% 1.35x
Hollister 0.01% 1.23x
White House Black Market 0.02% 1.18x
Maurices 0.05% 1.16x
The Childrens Place 0.03% 1.15x
H&M 0.02% 1.13x
Carhartt 0.18% 1.06x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.

Website Composition Index
rachaelrayshow.com 35.64% 72.27x
topsecretrecipes.com 12.14% 62.55x
pauladeen.com 22.08% 59.97x
dominosugar.com 1.88% 55.42x
mccormick.com 44.99% 51.09x
amish365.com 5.06% 34.60x
pauladeenmagazine.com 1.82% 27.93x
myfoodandfamily.com 2.53% 27.23x
theyummybowl.com 1.20% 27.08x
pudgefactor.com 1.14% 26.34x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 13.36x
Cakes & Sweets 0.41% 13.00x
Travel, Food, Fashion & Fitness 1.55% 12.93x
Assorted Topics (Family, Household Wellness, The Beach) 9.33% 10.90x
Stay at Home Mom 14.35% 10.55x
Low Carb Diets 2.01% 10.19x
Grilling 0.30% 10.18x
Perfume, Makeup & Cosmetics 0.17% 9.98x
Bird Watching 0.03% 8.75x
Coupons & Family 3.51% 8.74x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female