Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.4 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 44.76% 17.26x
Home Design and Living Publication Readers 42.49% 17.16x
Cooking Show Fans 40.28% 16.53x
Recipe Researchers 40.21% 16.23x
Home Kitchen Chefs 43.25% 15.98x
Pantry Recipes Researchers 25.64% 15.91x
Women’s Lifestyle Blogs Researchers 36.40% 15.35x
Shelf-Stable Food Content Readers 26.65% 15.04x
Bargain Shopping Researchers 38.63% 14.76x
Nutrition Conscious Eaters 37.51% 14.43x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Talbots.

Location Composition Index
Talbots 0.02% 2.04x
White House Black Market 0.02% 1.51x
Jos A. Bank Clothiers 0.01% 1.40x
Dressbarn 0.01% 1.38x
Carhartt 0.22% 1.28x
Chicos 0.01% 1.28x
Victoria's Secret 0.02% 1.26x
Maurices 0.02% 1.19x
LOFT 0.01% 1.17x
Old Navy 0.02% 1.16x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is hillshirefarm.com.

Website Composition Index
hillshirefarm.com 1.04% 69.10x
hellmanns.com 1.76% 68.25x
liptonkitchens.com 1.63% 64.02x
kraftrecipes.com 8.68% 63.23x
jiffymix.com 1.68% 62.87x
idahopotato.com 1.70% 58.44x
rachaelrayshow.com 44.12% 54.55x
quesoforall.com 1.02% 53.53x
crock-pot.com 3.20% 52.04x
topsecretrecipes.com 15.03% 48.38x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.95% 19.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 16.64x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.42% 15.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 15.33x
Cakes & Sweets 2.69% 14.60x
Travel, Food, Fashion & Fitness 4.44% 12.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 12.82x
As Seen On TV Products 0.01% 12.03x
Home Decoration - Crafts & Kids 0.44% 11.70x
Mail Order Food 1.17% 11.64x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female