Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 13.98% 28.40x
Home Kitchen Chefs 22.58% 23.91x
Cooking Show Fans 19.33% 23.82x
Home Custom Bedroom Decorators 5.21% 22.97x
Custom Home Lighting Shoppers 5.21% 22.97x
Bargain Shopping Researchers 12.17% 22.77x
Gourmet Food & Wine Researchers 18.81% 22.59x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 24.22% 22.26x
Nutrition Conscious Eaters 25.46% 20.65x
Women’s Lifestyle Blogs Researchers 11.91% 20.11x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Buckle.

Location Composition Index
Buckle 0.03% 1.70x
Hollister 0.01% 1.47x
Talbots 0.02% 1.42x
Lane Bryant 0.01% 1.36x
The Childrens Place 0.01% 1.33x
Journeys 0.03% 1.32x
LOFT 0.01% 1.31x
Maurices 0.05% 1.30x
American Eagle Outfitters 0.02% 1.30x
Chicos 0.02% 1.21x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.

Website Composition Index
rachaelrayshow.com 39.09% 80.61x
dominosugar.com 1.35% 74.52x
topsecretrecipes.com 10.74% 73.42x
pauladeen.com 18.62% 70.44x
mccormick.com 44.51% 56.54x
casserolerecipes.com 1.09% 38.56x
amish365.com 4.06% 37.87x
pauladeenmagazine.com 1.44% 33.64x
theyummybowl.com 2.61% 31.09x
rachaelraymag.com 1.66% 30.43x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 15.28x
Natural & Healthy Living Researchers 0.02% 14.94x
Travel, Food, Fashion & Fitness 1.14% 13.70x
Cakes & Sweets 0.23% 12.97x
Assorted Topics (Family, Household Wellness, The Beach) 6.43% 12.45x
Stay at Home Mom 10.46% 11.29x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.15% 11.16x
Vegans & Animal Welfare 0.06% 10.81x
Assorted Topics (Car News, Animals, Viral Media) 0.43% 10.78x
Furniture Shopping 0.02% 10.48x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female