Explore the Consumer Packaged Goods Audience
Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Consumer Packaged Goods audience.
INTERESTS
The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Consumer Packaged Goods audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.
| Interest | Composition | Index |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 16.90% | 23.79x |
| Home Design and Living Publication Readers | 17.08% | 23.65x |
| Pantry Recipes Researchers | 15.36% | 21.00x |
| Shelf-Stable Food Content Readers | 14.42% | 20.87x |
| Home Kitchen Chefs | 29.06% | 18.75x |
| Bargain Shopping Researchers | 16.27% | 18.58x |
| Cooking Show Fans | 25.72% | 18.36x |
| Gourmet Food & Wine Researchers | 25.50% | 17.94x |
| Home Custom Bedroom Decorators | 8.57% | 17.83x |
| Custom Home Lighting Shoppers | 8.57% | 17.83x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Curious about what else the Consumer Packaged Goods audience is interested in?
Sign Up
APPAREL RETAILERS
The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.14x |
| Urban Outfitters | 0.03% | 1.41x |
| Chicos | 0.02% | 1.35x |
| Jos A. Bank Clothiers | 0.02% | 1.35x |
| Hollister | 0.01% | 1.23x |
| White House Black Market | 0.02% | 1.18x |
| Maurices | 0.05% | 1.16x |
| The Childrens Place | 0.03% | 1.15x |
| H&M | 0.02% | 1.13x |
| Carhartt | 0.18% | 1.06x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Want to find more of the Consumer Packaged Goods audience in the real world?
Sign Up
WEBSITES
The Consumer Packaged Goods audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.
| Website | Composition | Index |
| rachaelrayshow.com | 35.64% | 72.27x |
| topsecretrecipes.com | 12.14% | 62.55x |
| pauladeen.com | 22.08% | 59.97x |
| dominosugar.com | 1.88% | 55.42x |
| mccormick.com | 44.99% | 51.09x |
| amish365.com | 5.06% | 34.60x |
| pauladeenmagazine.com | 1.82% | 27.93x |
| myfoodandfamily.com | 2.53% | 27.23x |
| theyummybowl.com | 1.20% | 27.08x |
| pudgefactor.com | 1.14% | 26.34x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Want to see more of the websites the Consumer Packaged Goods audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 13.36x |
| Cakes & Sweets | 0.41% | 13.00x |
| Travel, Food, Fashion & Fitness | 1.55% | 12.93x |
| Assorted Topics (Family, Household Wellness, The Beach) | 9.33% | 10.90x |
| Stay at Home Mom | 14.35% | 10.55x |
| Low Carb Diets | 2.01% | 10.19x |
| Grilling | 0.30% | 10.18x |
| Perfume, Makeup & Cosmetics | 0.17% | 9.98x |
| Bird Watching | 0.03% | 8.75x |
| Coupons & Family | 3.51% | 8.74x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Want to see more of the Content Affinities the Consumer Packaged Goods audience visits?
Sign Up
DEMOGRAPHICS
The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Consumer Packaged Goods audience?
Sign Up