Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 3 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 35.27% 18.98x
Mexican Food Shoppers 45.75% 18.92x
Home Kitchen Chefs 34.07% 18.09x
Cooking Show Fans 33.85% 17.68x
Bargain Shopping Researchers 27.07% 16.31x
Cook at Home Parents 32.19% 16.01x
Budget Grocery Shoppers 30.66% 15.82x
Home Kitchen Bakers 33.34% 15.09x
Cookie Eaters 37.52% 14.79x
Healthy Snacks Shoppers 29.78% 14.55x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.02% 1.28x
Chicos 0.05% 1.21x
Dressbarn 0.04% 1.11x
Carhartt 0.20% 1.09x
Talbots 0.04% 1.00x
Lane Bryant 0.03% 0.95x
Old Navy 0.05% 0.87x
Ann Taylor 0.01% 0.86x
Lorna Jane 0.00% 0.86x
Forever 21 0.03% 0.81x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is pillsburybaking.com.

Website Composition Index
pillsburybaking.com 0.91% 106.00x
ro-tel.com 0.40% 104.62x
readyseteat.com 0.27% 103.45x
jif.com 0.20% 102.78x
beefitswhatsfordinner.com 2.77% 95.96x
walnuts.org 0.72% 93.40x
saymmm.com 0.44% 92.00x
mccormick.com 3.62% 91.60x
simplypotatoes.com 1.86% 90.66x
avocadosfrommexico.com 0.27% 86.10x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 6.80% 21.87x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.18% 18.97x
As Seen On TV Products 0.16% 17.86x
Cakes & Sweets 5.32% 16.98x
Coupons & Family 7.07% 15.41x
Mail Order Food 2.72% 15.16x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.12% 14.91x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.10% 14.83x
Natural & Healthy Living Researchers 1.07% 14.25x
Home Decoration - Crafts & Kids 2.19% 14.07x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999