Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.5 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 48.78% 21.62x
Home Design and Living Publication Readers 45.47% 21.29x
Home Kitchen Chefs 47.83% 19.85x
Recipe Researchers 45.02% 19.73x
Cooking Show Fans 46.78% 19.42x
Bargain Shopping Researchers 41.87% 19.29x
Shelf-Stable Food Content Readers 0.84% 18.37x
Nutrition Conscious Eaters 41.08% 18.02x
Healthy Eaters 41.16% 17.85x
Women’s Lifestyle Blogs Researchers 37.79% 17.33x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Maurices.

Location Composition Index
Maurices 0.03% 1.68x
Dressbarn 0.01% 1.30x
Mens Wearhouse 0.02% 1.20x
The Childrens Place 0.01% 1.17x
Journeys 0.01% 1.14x
Carhartt 0.19% 1.10x
Old Navy 0.02% 1.07x
Victoria's Secret 0.01% 1.03x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is hillshirefarm.com.

Website Composition Index
hillshirefarm.com 1.62% 84.34x
hellmanns.com 2.94% 83.75x
egglandsbest.com 1.33% 79.35x
liptonkitchens.com 2.38% 76.12x
blueberrycouncil.org 1.20% 75.48x
karosyrup.com 1.15% 75.29x
kraftrecipes.com 16.92% 73.59x
knorr.com 1.48% 73.21x
jiffymix.com 2.34% 71.80x
idahopotato.com 2.36% 66.41x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.64% 27.06x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.06% 26.73x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 21.98x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.29% 21.84x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.61% 21.55x
Cakes & Sweets 3.39% 18.88x
Travel, Food, Fashion & Fitness 4.14% 15.51x
Home Decoration - Crafts & Kids 0.70% 15.19x
Survey Websites 0.02% 15.10x
Nutrition & Diabetic Living 0.57% 14.81x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female