Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 2.8 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 36.18% 19.74x
Home Kitchen Chefs 35.73% 18.75x
Mexican Food Shoppers 47.06% 18.75x
Cooking Show Fans 36.38% 17.59x
Bargain Shopping Researchers 30.61% 16.62x
Budget Grocery Shoppers 31.48% 16.14x
Home Kitchen Bakers 33.87% 15.96x
Cook at Home Parents 34.11% 15.79x
Cookie Eaters 37.87% 15.53x
Recipe Researchers 31.35% 15.31x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.02% 1.19x
Carhartt 0.20% 1.12x
Express Outlets 0.00% 1.02x
Chicos 0.04% 0.97x
Talbots 0.04% 0.96x
Abercrombie & Fitch 0.02% 0.95x
Kate Spade 0.01% 0.92x
Journeys 0.02% 0.90x
LL Bean 0.00% 0.89x
Old Navy 0.05% 0.89x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is beefitswhatsfordinner.com.

Website Composition Index
beefitswhatsfordinner.com 2.51% 97.66x
mccormick.com 3.29% 90.94x
chex.com 3.31% 87.22x
oreida.com 1.43% 86.64x
simplypotatoes.com 1.92% 86.04x
quesoforall.com 1.97% 81.65x
hellmanns.com 8.84% 79.15x
bestfoods.com 1.59% 75.79x
ricekrispies.com 8.50% 73.80x
liptonkitchens.com 4.47% 72.70x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 6.96% 21.84x
As Seen On TV Products 0.18% 19.67x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.22% 19.65x
Cakes & Sweets 6.00% 16.96x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.13% 15.11x
Coupons & Family 7.91% 14.74x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.86% 14.64x
Nutrition & Diabetic Living 1.14% 14.32x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.83% 14.13x
Home Decoration - Crafts & Kids 2.28% 13.82x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female