Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.2 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 39.58% 25.42x
Home Design and Living Publication Readers 33.89% 25.19x
Shelf-Stable Food Content Readers 23.05% 25.19x
Pantry Recipes Researchers 24.00% 24.97x
Home Kitchen Chefs 39.77% 23.35x
Cooking Show Fans 38.08% 22.94x
Recipe Researchers 36.11% 22.50x
Nutrition Conscious Eaters 33.54% 21.26x
Bargain Shopping Researchers 31.64% 20.80x
Healthy Eaters 33.05% 20.24x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.01% 1.60x
Lane Bryant 0.03% 1.42x
Chicos 0.03% 1.32x
H&M 0.01% 1.19x
Express 0.03% 1.19x
J. Crew 0.01% 1.17x
Zumiez 0.02% 1.15x
Mens Wearhouse 0.03% 1.08x
Dressbarn 0.02% 1.06x
Carhartt 0.25% 1.06x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.

Website Composition Index
rachaelrayshow.com 36.82% 81.35x
quesoforall.com 1.27% 79.60x
topsecretrecipes.com 16.28% 70.28x
pauladeen.com 25.18% 63.75x
dominosugar.com 2.65% 55.58x
mccormick.com 46.40% 55.37x
amish365.com 5.64% 39.61x
finecooking.com 1.51% 37.75x
dimitrasdishes.com 1.56% 36.32x
bubbapie.com 3.98% 34.29x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.07% 25.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 18.21x
Cakes & Sweets 0.82% 17.48x
Travel, Food, Fashion & Fitness 2.49% 15.88x
Low Carb Diets 3.84% 15.18x
Custom Gifts 0.09% 14.31x
Grilling 0.65% 14.28x
Assorted Topics (Family, Household Wellness, The Beach) 14.63% 14.23x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.76% 14.07x
Homeschooling 0.02% 13.84x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female