Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 703.6 Thousand Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 703.6 thousand unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 31.08% 36.58x
Gourmet Food & Wine Researchers 47.69% 36.33x
Home Design and Living Publication Readers 43.38% 36.04x
Recipe Researchers 48.31% 32.66x
Shelf-Stable Food Content Readers 30.46% 32.44x
Wine Lovers 38.46% 32.35x
Women’s Lifestyle Blogs Researchers 36.92% 32.15x
Home Kitchen Chefs 46.77% 32.03x
Cooking Show Fans 47.38% 32.03x
Nutrition Conscious Eaters 41.54% 31.44x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.59x
Carhartt 0.11% 1.44x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.

Website Composition Index
rachaelrayshow.com 40.83% 69.61x
topsecretrecipes.com 14.25% 59.40x
dominosugar.com 2.12% 54.39x
pauladeen.com 23.43% 50.60x
quesoforall.com 1.74% 46.45x
mccormick.com 44.94% 42.24x
dukemanorfarm.com 1.13% 40.17x
amish365.com 3.49% 37.01x
dimitrasdishes.com 1.92% 34.70x
tasteatlas.com 5.07% 33.69x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 31.32x
Travel, Food, Fashion & Fitness 3.98% 28.66x
Cakes & Sweets 1.66% 27.42x
Vegans & Animal Welfare 1.33% 25.32x
Assorted Topics (Family, Household Wellness, The Beach) 15.97% 24.50x
Low Carb Diets 7.35% 24.48x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.99% 24.21x
Party Suppliers 0.72% 23.76x
Canada Consumer Product Cluster 4.36% 23.41x
Women Shoppers 2.21% 23.28x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female