Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.2 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 57.36% 22.26x
Gourmet Food & Wine Researchers 63.00% 22.22x
Mexican Food Shoppers 61.25% 21.56x
Home Kitchen Chefs 59.19% 21.54x
Bargain Shopping Researchers 59.65% 20.91x
Home Design and Living Publication Readers 55.74% 20.70x
Recipe Researchers 57.68% 19.73x
Budget Grocery Shoppers 57.86% 19.60x
Cook at Home Parents 55.89% 19.06x
Home and Garden TV Fans 51.11% 18.92x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.01% 2.10x
Carhartt 0.30% 1.28x
The North Face 0.01% 1.21x
Dressbarn 0.03% 1.17x
Buckle 0.04% 1.12x
Chicos 0.04% 1.09x
Mens Wearhouse 0.05% 1.09x
Aeropostale 0.04% 1.07x
Journeys 0.07% 1.07x
The Childrens Place 0.06% 1.05x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is chex.com.

Website Composition Index
chex.com 1.10% 137.04x
mccormick.com 1.22% 124.42x
minuterice.com 1.36% 113.09x
hellmanns.com 7.30% 110.14x
ricekrispies.com 3.32% 107.36x
simplypotatoes.com 1.45% 104.86x
hillshirefarm.com 3.74% 103.64x
bestfoods.com 1.42% 103.28x
knorr.com 4.61% 102.88x
egglandsbest.com 3.20% 96.51x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.74% 34.51x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.00% 32.65x
As Seen On TV Products 0.08% 31.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 31.10x
ISPs & Local Services 0.04% 28.31x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.42% 26.49x
Discount Shopping 2.86% 25.90x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.21% 24.14x
Cakes & Sweets 5.78% 22.49x
Assorted Topics (Car News, Animals, Viral Media) 4.55% 21.52x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female