Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.1 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 38.53% 24.77x
Gourmet Food & Wine Researchers 43.17% 24.66x
Pantry Recipes Researchers 27.38% 24.43x
Shelf-Stable Food Content Readers 26.40% 23.68x
Home Kitchen Chefs 43.99% 22.27x
Recipe Researchers 40.30% 21.90x
Cooking Show Fans 42.70% 21.73x
Nutrition Conscious Eaters 37.66% 20.63x
Bargain Shopping Researchers 33.93% 20.58x
Healthy Eaters 36.91% 19.75x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.95x
Carhartt 0.07% 1.06x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.

Website Composition Index
rachaelrayshow.com 38.63% 76.41x
topsecretrecipes.com 15.82% 67.59x
quesoforall.com 1.63% 67.55x
pauladeen.com 24.27% 60.11x
dominosugar.com 2.46% 53.65x
mccormick.com 47.36% 50.28x
geniuskitchen.com 1.49% 43.98x
dimitrasdishes.com 1.77% 37.07x
amish365.com 4.99% 36.86x
finecooking.com 2.39% 35.63x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.13% 25.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 19.53x
Cakes & Sweets 0.98% 18.31x
Travel, Food, Fashion & Fitness 2.67% 15.96x
Low Carb Diets 4.12% 15.29x
Custom Gifts 0.16% 14.22x
Diabetes Research 0.22% 14.07x
Stay at Home Mom 19.70% 14.00x
Assorted Topics (Family, Household Wellness, The Beach) 13.81% 13.86x
Grilling 0.61% 13.52x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female