Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.5 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 52.97% 22.72x
Mexican Food Shoppers 63.99% 22.66x
Gourmet Food & Wine Researchers 58.99% 22.54x
Budget Grocery Shoppers 52.19% 22.49x
Home Kitchen Chefs 57.06% 21.82x
Cooking Show Fans 54.90% 21.72x
Home Design and Living Publication Readers 48.82% 20.36x
Home Coffee Makers 49.14% 20.29x
Cook at Home Parents 53.36% 19.70x
Home Kitchen Bakers 52.34% 19.48x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.02% 1.77x
Talbots 0.04% 1.24x
Buckle 0.29% 1.24x
Express Outlets 0.01% 1.17x
Mens Wearhouse 0.45% 1.09x
Jos A. Bank Clothiers 0.26% 1.07x
Columbia 0.01% 1.06x
White House Black Market 0.31% 1.06x
Lane Bryant 0.04% 1.04x
Dressbarn 0.05% 1.00x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is beefitswhatsfordinner.com.

Website Composition Index
beefitswhatsfordinner.com 1.63% 137.80x
chex.com 2.12% 125.00x
quesoforall.com 1.39% 124.42x
mccormick.com 2.24% 120.34x
simplypotatoes.com 1.81% 106.99x
dominosugar.com 2.24% 105.53x
ricekrispies.com 5.37% 104.68x
minuterice.com 1.96% 103.68x
hellmanns.com 9.70% 94.77x
karosyrup.com 2.26% 93.44x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 6.81% 30.40x
As Seen On TV Products 0.15% 28.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 28.34x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.27% 23.82x
Mail Order Food 2.96% 23.70x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.36% 22.31x
Discount Shopping 4.89% 22.26x
Cakes & Sweets 6.63% 21.43x
Shopping Catalogs 3.32% 19.70x
Nutrition & Diabetic Living 1.59% 19.58x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female