Explore the Consumer Packaged Goods Audience
Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Consumer Packaged Goods audience.
INTERESTS
The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Consumer Packaged Goods audience is Home Design and Living Publication Readers.
| Interest | Composition | Index |
| Home Design and Living Publication Readers | 45.81% | 20.56x |
| Gourmet Food & Wine Researchers | 50.48% | 19.92x |
| Pantry Recipes Researchers | 32.02% | 18.73x |
| Home Kitchen Chefs | 48.97% | 18.42x |
| Cooking Show Fans | 48.16% | 18.22x |
| Recipe Researchers | 47.36% | 17.88x |
| Shelf-Stable Food Content Readers | 31.49% | 17.82x |
| Women’s Lifestyle Blogs Researchers | 42.49% | 17.27x |
| Sustainable Food Researchers | 30.25% | 17.25x |
| Bargain Shopping Researchers | 40.90% | 17.16x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
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APPAREL RETAILERS
The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.96x |
| Gymboree | 0.02% | 1.95x |
| Banana Republic | 0.02% | 1.57x |
| White House Black Market | 0.02% | 1.55x |
| Dressbarn | 0.01% | 1.48x |
| Buckle | 0.02% | 1.43x |
| Chicos | 0.01% | 1.18x |
| Journeys | 0.02% | 1.18x |
| Lane Bryant | 0.01% | 1.15x |
| The Childrens Place | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
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WEBSITES
The Consumer Packaged Goods audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Consumer Packaged Goods audience is hellmanns.com.
| Website | Composition | Index |
| hellmanns.com | 1.06% | 102.99x |
| kraftrecipes.com | 3.38% | 97.37x |
| rachaelrayshow.com | 40.37% | 80.75x |
| crock-pot.com | 1.72% | 79.52x |
| topsecretrecipes.com | 14.04% | 74.20x |
| quesoforall.com | 1.07% | 66.86x |
| dominosugar.com | 2.40% | 64.03x |
| pauladeen.com | 22.28% | 56.25x |
| mccormick.com | 42.14% | 44.10x |
| cinnamonspiceandeverythingnice.com | 1.18% | 42.72x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 0.47% | 22.06x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 20.34x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.23% | 20.27x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 18.37x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.29% | 17.75x |
| Cakes & Sweets | 1.83% | 17.32x |
| Travel, Food, Fashion & Fitness | 3.72% | 16.31x |
| Low Carb Diets | 6.61% | 14.67x |
| Grilling | 0.92% | 14.24x |
| Assorted Topics (Family, Household Wellness, The Beach) | 9.84% | 13.82x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
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DEMOGRAPHICS
The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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