Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 897.1 Thousand Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 897.1 thousand unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 54.53% 26.47x
Gourmet Food & Wine Researchers 60.51% 26.37x
Budget Grocery Shoppers 54.22% 25.53x
Mexican Food Shoppers 64.75% 25.46x
Home Kitchen Chefs 57.87% 25.38x
Cooking Show Fans 56.76% 25.31x
Home Design and Living Publication Readers 50.77% 23.93x
Home Coffee Makers 50.59% 23.14x
Recipe Researchers 54.28% 22.93x
Cook at Home Parents 55.11% 22.37x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.01% 1.33x
Chicos 0.05% 1.29x
Carhartt 0.07% 1.26x
Buckle 0.07% 1.23x
Dressbarn 0.04% 1.16x
Eddie Bauer 0.02% 1.16x
Tommy Bahama 0.02% 1.06x
Brooks Brothers 0.02% 1.03x
Gap 0.07% 1.03x
Talbots 0.03% 1.02x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is ricekrispies.com.

Website Composition Index
ricekrispies.com 5.39% 136.60x
hellmanns.com 9.21% 120.46x
knorr.com 6.03% 113.01x
hillshirefarm.com 4.52% 104.47x
liptonkitchens.com 5.27% 100.01x
kraftrecipes.com 60.79% 98.60x
egglandsbest.com 3.60% 90.97x
idahopotato.com 4.73% 84.94x
recipetips.com 2.75% 82.54x
topsecretrecipes.com 13.45% 81.92x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 6.11% 37.07x
As Seen On TV Products 0.13% 34.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 32.67x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.23% 31.18x
Mail Order Food 2.66% 28.55x
Discount Shopping 4.28% 27.70x
ISPs & Local Services 0.06% 25.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.29% 25.59x
Cakes & Sweets 6.29% 24.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.63% 24.30x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female