Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.1 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 53.08% 27.74x
Home Design and Living Publication Readers 47.70% 26.30x
Home Kitchen Chefs 50.42% 25.67x
Cooking Show Fans 51.64% 25.36x
Recipe Researchers 48.68% 24.88x
Bargain Shopping Researchers 48.71% 24.49x
Mexican Food Shoppers 53.44% 23.42x
Shelf-Stable Food Content Readers 0.67% 22.70x
Cook at Home Parents 47.80% 22.51x
Nutrition Conscious Eaters 43.95% 22.43x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.74x
Carhartt 0.15% 1.28x
Old Navy 0.01% 1.16x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is hellmanns.com.

Website Composition Index
hellmanns.com 5.37% 108.70x
hillshirefarm.com 2.83% 107.12x
egglandsbest.com 2.43% 101.08x
knorr.com 2.97% 97.73x
ricekrispies.com 1.30% 93.40x
liptonkitchens.com 3.93% 93.02x
kraftrecipes.com 32.86% 92.24x
blueberrycouncil.org 2.00% 91.17x
karosyrup.com 1.89% 90.75x
jiffymix.com 3.73% 83.99x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.07% 34.90x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 34.08x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.60% 31.84x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 29.98x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.97% 26.80x
Cakes & Sweets 5.04% 24.24x
As Seen On TV Products 0.03% 21.08x
Nutrition & Diabetic Living 0.97% 19.61x
Mail Order Food 1.93% 19.55x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.48% 19.28x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female