Explore the Consumer Packaged Goods Audience
Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Consumer Packaged Goods audience.
INTERESTS
The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 35.27% | 18.98x |
| Mexican Food Shoppers | 45.75% | 18.92x |
| Home Kitchen Chefs | 34.07% | 18.09x |
| Cooking Show Fans | 33.85% | 17.68x |
| Bargain Shopping Researchers | 27.07% | 16.31x |
| Cook at Home Parents | 32.19% | 16.01x |
| Budget Grocery Shoppers | 30.66% | 15.82x |
| Home Kitchen Bakers | 33.34% | 15.09x |
| Cookie Eaters | 37.52% | 14.79x |
| Healthy Snacks Shoppers | 29.78% | 14.55x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Curious about what else the Consumer Packaged Goods audience is interested in?
Sign Up
APPAREL RETAILERS
The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.28x |
| Chicos | 0.05% | 1.21x |
| Dressbarn | 0.04% | 1.11x |
| Carhartt | 0.20% | 1.09x |
| Talbots | 0.04% | 1.00x |
| Lane Bryant | 0.03% | 0.95x |
| Old Navy | 0.05% | 0.87x |
| Ann Taylor | 0.01% | 0.86x |
| Lorna Jane | 0.00% | 0.86x |
| Forever 21 | 0.03% | 0.81x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Want to find more of the Consumer Packaged Goods audience in the real world?
Sign Up
WEBSITES
The Consumer Packaged Goods audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Consumer Packaged Goods audience is pillsburybaking.com.
| Website | Composition | Index |
| pillsburybaking.com | 0.91% | 106.00x |
| ro-tel.com | 0.40% | 104.62x |
| readyseteat.com | 0.27% | 103.45x |
| jif.com | 0.20% | 102.78x |
| beefitswhatsfordinner.com | 2.77% | 95.96x |
| walnuts.org | 0.72% | 93.40x |
| saymmm.com | 0.44% | 92.00x |
| mccormick.com | 3.62% | 91.60x |
| simplypotatoes.com | 1.86% | 90.66x |
| avocadosfrommexico.com | 0.27% | 86.10x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Want to see more of the websites the Consumer Packaged Goods audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 6.80% | 21.87x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.18% | 18.97x |
| As Seen On TV Products | 0.16% | 17.86x |
| Cakes & Sweets | 5.32% | 16.98x |
| Coupons & Family | 7.07% | 15.41x |
| Mail Order Food | 2.72% | 15.16x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.12% | 14.91x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.10% | 14.83x |
| Natural & Healthy Living Researchers | 1.07% | 14.25x |
| Home Decoration - Crafts & Kids | 2.19% | 14.07x |
Composition Percentage:
The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Want to see more of the Content Affinities the Consumer Packaged Goods audience visits?
Sign Up
DEMOGRAPHICS
The Consumer Packaged Goods audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
Interested in seeing other demographic characteristics of the Consumer Packaged Goods audience?
Sign Up