
Explore the Consumer Packaged Goods Audience
Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

INTERESTS
As seen below, the leading interest for the Consumer Packaged Goods audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.
Interest | Composition | Index |
Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 16.90% | 23.79x |
Home Design and Living Publication Readers | 17.08% | 23.65x |
Pantry Recipes Researchers | 15.36% | 21.00x |
Shelf-Stable Food Content Readers | 14.42% | 20.87x |
Home Kitchen Chefs | 29.06% | 18.75x |
Bargain Shopping Researchers | 16.27% | 18.58x |
Cooking Show Fans | 25.72% | 18.36x |
Gourmet Food & Wine Researchers | 25.50% | 17.94x |
Home Custom Bedroom Decorators | 8.57% | 17.83x |
Custom Home Lighting Shoppers | 8.57% | 17.83x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.
Location | Composition | Index |
Belk | 0.01% | 2.14x |
Urban Outfitters | 0.03% | 1.41x |
Chicos | 0.02% | 1.35x |
Jos A. Bank Clothiers | 0.02% | 1.35x |
Hollister | 0.01% | 1.23x |
White House Black Market | 0.02% | 1.18x |
Maurices | 0.05% | 1.16x |
The Childrens Place | 0.03% | 1.15x |
H&M | 0.02% | 1.13x |
Carhartt | 0.18% | 1.06x |

WEBSITES
As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.
Website | Composition | Index |
rachaelrayshow.com | 35.64% | 72.27x |
topsecretrecipes.com | 12.14% | 62.55x |
pauladeen.com | 22.08% | 59.97x |
dominosugar.com | 1.88% | 55.42x |
mccormick.com | 44.99% | 51.09x |
amish365.com | 5.06% | 34.60x |
pauladeenmagazine.com | 1.82% | 27.93x |
myfoodandfamily.com | 2.53% | 27.23x |
theyummybowl.com | 1.20% | 27.08x |
pudgefactor.com | 1.14% | 26.34x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
Content Affinity | Composition | Index |
Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 13.36x |
Cakes & Sweets | 0.41% | 13.00x |
Travel, Food, Fashion & Fitness | 1.55% | 12.93x |
Assorted Topics (Family, Household Wellness, The Beach) | 9.33% | 10.90x |
Stay at Home Mom | 14.35% | 10.55x |
Low Carb Diets | 2.01% | 10.19x |
Grilling | 0.30% | 10.18x |
Perfume, Makeup & Cosmetics | 0.17% | 9.98x |
Bird Watching | 0.03% | 8.75x |
Coupons & Family | 3.51% | 8.74x |
