Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 1.3 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 27.73% 24.08x
Home Design and Living Publication Readers 23.19% 23.34x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 20.52% 22.68x
Pantry Recipes Researchers 17.15% 22.44x
Shelf-Stable Food Content Readers 17.60% 22.44x
Cooking Show Fans 29.08% 20.65x
Home Kitchen Chefs 29.10% 20.54x
Bargain Shopping Researchers 22.40% 20.24x
Recipe Researchers 26.59% 19.97x
Nutrition Conscious Eaters 23.50% 18.97x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Coach.

Location Composition Index
Coach 0.01% 1.20x
J. Crew 0.01% 1.16x
Michael Kors 0.01% 1.11x
Dressbarn 0.02% 1.06x
Old Navy 0.03% 1.02x
Banana Republic 0.02% 0.97x
Maurices 0.04% 0.97x
Carhartt 0.21% 0.97x
Hollister 0.01% 0.92x
Gap 0.02% 0.91x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is rachaelrayshow.com.

Website Composition Index
rachaelrayshow.com 32.37% 76.51x
topsecretrecipes.com 14.21% 68.00x
dominosugar.com 2.27% 61.39x
pauladeen.com 27.03% 60.00x
mccormick.com 47.03% 51.04x
amish365.com 4.19% 38.73x
pauladeenmagazine.com 1.95% 31.42x
pudgefactor.com 1.41% 30.77x
foodnetwork.ca 2.28% 30.22x
myfoodandfamily.com 6.53% 30.07x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 16.76x
Cakes & Sweets 0.63% 16.21x
Travel, Food, Fashion & Fitness 1.40% 13.59x
Grilling 0.40% 12.65x
Low Carb Diets 2.56% 12.50x
Assorted Topics (Family, Household Wellness, The Beach) 11.50% 12.36x
Stay at Home Mom 15.77% 11.62x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.72% 10.50x
Coupons & Family 4.16% 10.40x
Perfume, Makeup & Cosmetics 0.16% 10.22x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female