Dstillery Audiences

CONSUMER PACKAGED GOODS

Audience Size: 2 Million Devices

Explore the Consumer Packaged Goods Audience

Below you'll find more information about the Consumer Packaged Goods audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Consumer Packaged Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Packaged Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Packaged Goods audience is Mexican Food Shoppers.

Interest Composition Index
Mexican Food Shoppers 49.87% 26.68x
Home Kitchen Chefs 41.18% 26.38x
Bargain Shopping Researchers 35.38% 26.35x
Budget Grocery Shoppers 34.76% 26.06x
Gourmet Food & Wine Researchers 44.37% 25.35x
Cooking Show Fans 40.18% 24.73x
Home Coffee Makers 34.57% 23.36x
Cookie Eaters 38.06% 22.80x
Home Kitchen Bakers 38.51% 22.69x
Cook at Home Parents 38.06% 22.17x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Interest attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Packaged Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Packaged Goods audience is Belk.

Location Composition Index
Belk 0.01% 1.89x
Mens Wearhouse 0.41% 1.12x
Dressbarn 0.03% 1.11x
Jos A. Bank Clothiers 0.25% 1.10x
Talbots 0.03% 1.06x
Buckle 0.09% 1.05x
Ann Taylor 0.01% 1.01x
Lane Bryant 0.03% 0.93x
J. Crew 0.02% 0.92x
Old Navy 0.04% 0.89x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Location attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Packaged Goods audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Packaged Goods audience is beefitswhatsfordinner.com.

Website Composition Index
beefitswhatsfordinner.com 2.02% 101.17x
oreida.com 1.19% 97.12x
mccormick.com 2.71% 93.79x
chex.com 2.69% 92.38x
quesoforall.com 1.65% 87.18x
simplypotatoes.com 1.93% 82.01x
ricekrispies.com 6.99% 76.81x
dominosugar.com 2.62% 72.91x
karosyrup.com 2.35% 72.68x
hellmanns.com 9.50% 72.57x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Web attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Packaged Goods audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.28% 26.94x
As Seen On TV Products 0.16% 24.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 23.46x
Cakes & Sweets 6.56% 19.94x
Mail Order Food 3.33% 19.54x
Discount Shopping 5.72% 19.12x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.14% 18.83x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.23% 18.80x
Nutrition & Diabetic Living 1.34% 18.19x
Coupons & Family 9.06% 17.89x
Composition Percentage: The overlap percentage between the Consumer Packaged Goods audience and the Content Affinity attribute.
Index: A comparison of the Consumer Packaged Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Packaged Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female