Dstillery Audiences

CONSUMER REWARDS

Audience Size: 25 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 25 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 74.88% 30.94x
Misc-Deal Seekers or Coupon Shoppers 61.53% 26.22x
Budget Grocery Shoppers 58.64% 25.09x
Price Conscious Grocery Shoppers 62.87% 24.50x
Pain Medication Users 56.42% 21.99x
Coupon Researchers 56.16% 21.91x
Bargain Shopping Researchers 48.61% 21.39x
Discount Big Box Shoppers 52.15% 21.28x
Sale Seekers 49.60% 20.91x
Online Movie Downloaders 51.47% 20.39x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Dressbarn 0.15% 2.96x
Eddie Bauer 0.08% 2.64x
Brooks Brothers 0.08% 2.42x
Lane Bryant 0.11% 2.17x
Jos A. Bank Clothiers 0.69% 2.16x
Uniqlo 0.04% 1.99x
Michael Kors 0.11% 1.99x
Supreme 0.03% 1.93x
Gymboree 0.11% 1.92x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is aspca.org.

Website Composition Index
aspca.org 37.08% 137.95x
coupons.com 64.67% 114.70x
avenue.com 23.91% 77.11x
dotafire.com 26.36% 75.35x
cassiuslife.com 19.84% 75.03x
libertymutual.com 20.69% 71.70x
visitmyrtlebeach.com 21.88% 70.59x
cycleworld.com 19.02% 67.96x
finviz.com 16.63% 67.46x
stack.com 34.17% 65.62x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 11.55% 561.99x
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 5.38% 99.67x
Cars, Travel & Food 1.98% 76.04x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 23.03% 64.38x
Online Mini Game Players 6.98% 60.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.64% 51.87x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.25% 51.87x
Action Sports 5.15% 51.17x
Coupons 43.54% 38.50x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male