Dstillery Audiences

CONSUMER REWARDS

Audience Size: 37.1 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 37.1 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 64.96% 30.45x
Price Conscious Grocery Shoppers 46.49% 22.89x
Misc-Deal Seekers or Coupon Shoppers 45.63% 22.69x
Budget Grocery Shoppers 38.86% 21.16x
Online Movie Downloaders 46.59% 20.94x
Coupon Researchers 41.72% 19.17x
Discount Big Box Shoppers 38.05% 18.51x
Sale Seekers 37.30% 18.50x
Cat Lovers 41.37% 17.39x
Pain Medication Users 39.76% 17.17x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Zara.

Location Composition Index
Zara 0.15% 4.81x
Calvin Klein 0.03% 3.88x
Supreme 0.05% 3.59x
LL Bean 0.02% 3.06x
Columbia 0.05% 3.00x
Patagonia 0.05% 2.81x
Eddie Bauer 0.10% 2.79x
Ralph Lauren 0.05% 2.54x
Levi Strauss 0.05% 2.47x
Carhartt 0.14% 2.43x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is telemundo.com.

Website Composition Index
telemundo.com 30.22% 180.42x
flyost.com 25.07% 162.16x
restaurant.com 31.37% 146.28x
prettylittercats.com 20.30% 130.83x
flyingmag.com 17.50% 114.77x
sharecare.com 24.44% 109.52x
aspca.org 34.91% 107.14x
boatingmag.com 21.26% 91.66x
bet.com 37.74% 87.89x
motorcyclecruiser.com 15.20% 85.51x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 1.88% 545.58x
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Scuba Diving 12.70% 402.53x
Survey Websites 2.91% 323.50x
Local & Travel England - North Midlands 0.81% 247.06x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.45% 79.63x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 6.17% 65.08x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 23.24% 53.65x
Online Mini Game Players 7.73% 52.13x
Cars, Travel & Food 2.51% 45.86x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female