Dstillery Audiences

CONSUMER REWARDS

Audience Size: 15.2 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 81.11% 29.83x
Budget Grocery Shoppers 67.07% 26.24x
Misc-Deal Seekers or Coupon Shoppers 67.55% 25.92x
Price Conscious Grocery Shoppers 68.95% 24.43x
Pain Medication Users 64.04% 22.36x
Coupon Researchers 60.11% 22.17x
Bargain Shopping Researchers 54.54% 22.16x
Big Box Shoppers 60.17% 21.21x
Cat Lovers 53.15% 21.15x
Discount Big Box Shoppers 59.75% 21.00x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Coach 0.11% 2.40x
Aeropostale 0.12% 1.98x
American Apparel 0.05% 1.95x
Supreme 0.03% 1.93x
Banana Republic 0.16% 1.90x
Tommy Bahama 0.04% 1.78x
Brooks Brothers 0.05% 1.73x
Lorna Jane 0.01% 1.69x
Hugo Boss 0.05% 1.69x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is coupons.com.

Website Composition Index
coupons.com 68.37% 127.43x
arcamax.com 26.36% 67.20x
stack.com 35.86% 66.24x
mamapedia.com 23.51% 62.69x
247wallst.com 42.21% 56.82x
telemundo.com 39.26% 53.50x
totalbeauty.com 17.68% 52.35x
israelnationalnews.com 17.96% 51.87x
kob.com 17.09% 50.12x
gamerevolution.com 22.68% 45.82x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Action Sports 13.62% 146.30x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 5.51% 103.60x
Online Mini Game Players 7.57% 73.91x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 25.73% 65.14x
Right Wing Blogs - Political Activism 4.54% 63.78x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.94% 44.36x
Coupons 45.04% 37.69x
Motorcycle Lifestyle Researchers 21.61% 37.63x
Food Cluster 4.96% 32.96x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female