Dstillery Audiences

CONSUMER REWARDS

Audience Size: 14.6 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 77.03% 34.18x
Price Conscious Grocery Shoppers 68.92% 29.76x
Misc-Deal Seekers or Coupon Shoppers 63.51% 28.88x
Pain Medication Users 65.54% 28.68x
Budget Grocery Shoppers 62.16% 27.98x
Coupon Researchers 60.14% 25.59x
Cat Lovers 62.16% 24.96x
Discount Big Box Shoppers 54.73% 24.30x
Bargain Shopping Researchers 52.03% 24.08x
Trivia Enthusiasts 57.43% 23.24x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Coach 0.11% 2.40x
American Apparel 0.05% 1.95x
Supreme 0.03% 1.93x
H&M 0.07% 1.82x
Tommy Bahama 0.04% 1.78x
Carhartt 0.39% 1.75x
Brooks Brothers 0.05% 1.73x
Lorna Jane 0.01% 1.69x
Hugo Boss 0.05% 1.69x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is coupons.com.

Website Composition Index
coupons.com 72.69% 146.31x
stack.com 38.19% 65.41x
mamapedia.com 21.83% 62.66x
arcamax.com 24.56% 62.44x
247wallst.com 43.91% 57.63x
totalbeauty.com 19.78% 56.22x
telemundo.com 48.93% 55.44x
gamerevolution.com 26.14% 51.41x
yardbarker.com 46.06% 49.11x
dailymotion.com 17.30% 46.97x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Action Sports 18.69% 228.77x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 25.37% 62.65x
Online Mini Game Players 5.07% 54.39x
Motorcycle Lifestyle Researchers 20.56% 40.05x
Coupons 45.26% 39.69x
Discount Shopping 2.80% 34.71x
Food Cluster 4.01% 34.11x
Networking Marketing 2.54% 32.96x
Promo Codes 12.15% 27.82x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male