Dstillery Audiences

CONSUMER REWARDS

Audience Size: 81.2 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 81.2 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 31.29% 20.78x
Price Conscious Grocery Shoppers 34.18% 19.92x
Online Movie Downloaders 31.76% 18.66x
Cat Lovers 29.48% 18.53x
TV Game Show Fans 57.35% 18.36x
Coupon Researchers 28.52% 17.63x
Budget Grocery Shoppers 26.91% 15.59x
Sale Seekers 23.82% 15.33x
Pain Medication Users 27.92% 15.27x
Discount Big Box Shoppers 23.95% 15.09x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.07% 3.03x
Abercrombie & Fitch 0.12% 3.01x
Charlotte Russe 0.06% 2.81x
REI 0.06% 2.69x
Madewell 0.05% 2.27x
Coach 0.15% 2.27x
Urban Outfitters 0.13% 2.21x
Armani 0.06% 2.03x
Zumiez 0.07% 1.86x
Carhartt 0.28% 1.83x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is swagbucks.com.

Website Composition Index
swagbucks.com 80.98% 750.55x
telemundo.com 19.34% 294.20x
sharecare.com 19.73% 187.36x
waterskimag.com 13.85% 181.53x
streetchopperweb.com 15.08% 181.09x
superstreetbike.com 14.69% 174.89x
islands.com 11.14% 168.17x
flyingmag.com 10.58% 162.34x
sportrider.com 15.09% 157.08x
glam.com 19.24% 154.26x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 7.15% 381.87x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.93% 58.98x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 12.73% 44.01x
Assorted Topics (Safari, Health, Wellness, Sports) 0.69% 35.13x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.22% 29.17x
Cars, Travel & Food 1.34% 28.68x
Coupons 29.55% 27.71x
Motorcycle Lifestyle Researchers 13.06% 24.73x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 15.82% 16.88x
Online Mini Game Players 3.22% 16.82x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female