Dstillery Audiences

CONSUMER REWARDS

Audience Size: 10.4 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is Mid Size SUV Auto Intenders.

Interest Composition Index
Mid Size SUV Auto Intenders 72.38% 42.61x
Discount Health Insurance Researchers 93.33% 34.33x
TV Game Show Fans 70.48% 29.77x
Price Conscious Grocery Shoppers 51.43% 22.01x
Budget Grocery Shoppers 49.52% 21.90x
Home Goods Supercenter Shoppers 49.52% 21.68x
Home Rug Shoppers 49.52% 21.68x
Online Movie Downloaders 51.43% 21.06x
Discount Big Box Shoppers 47.62% 20.78x
Pain Medication Users 46.67% 20.07x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Coach 0.11% 2.40x
American Apparel 0.05% 1.95x
Supreme 0.03% 1.93x
Gap 0.07% 1.83x
Carhartt 0.26% 1.77x
Brooks Brothers 0.05% 1.73x
Lorna Jane 0.01% 1.69x
Hugo Boss 0.05% 1.69x
Topshop 0.04% 1.67x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is coupons.com.

Website Composition Index
coupons.com 85.21% 170.77x
telemundo.com 72.24% 119.50x
carsdirect.com 38.70% 73.07x
yardbarker.com 67.94% 67.08x
stack.com 40.26% 65.45x
gamerevolution.com 35.52% 58.70x
mamaslatinas.com 31.32% 53.33x
tnbclive.com 52.34% 47.11x
bet.com 69.45% 42.39x
247wallst.com 45.70% 42.38x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 22.03% 39.95x
Promo Codes 9.47% 32.98x
Motorcycle Lifestyle Researchers 16.70% 29.30x
Coupons 38.21% 29.15x
Mobile Phone Networks 2.58% 28.30x
RPG Games 3.96% 24.66x
Vitamin Shoppers 2.58% 22.32x
Video Content Sites 8.61% 19.13x
Spain News 32.19% 19.05x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male