Dstillery Audiences

CONSUMER REWARDS

Audience Size: 34.5 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 34.5 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 56.84% 49.96x
Misc-Deal Seekers or Coupon Shoppers 42.83% 33.81x
Price Conscious Grocery Shoppers 43.55% 33.65x
Online Movie Downloaders 38.25% 32.26x
Budget Grocery Shoppers 36.48% 31.60x
Coupon Researchers 37.53% 27.88x
Sale Seekers 31.40% 27.82x
Discount Big Box Shoppers 33.80% 27.80x
Pain Medication Users 37.75% 26.14x
Bargain Shopping Researchers 30.68% 26.02x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Lululemon 0.17% 2.58x
LL Bean 0.03% 2.45x
Eddie Bauer 0.08% 2.35x
Joe's Jeans 0.01% 2.34x
Express Outlets 0.03% 2.18x
Hugo Boss 0.08% 2.03x
Intermix 0.02% 2.00x
Dressbarn 0.14% 1.99x
Hollister 0.11% 1.95x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is flyost.com.

Website Composition Index
flyost.com 27.58% 164.02x
restaurant.com 31.72% 131.81x
prettylittercats.com 22.08% 130.65x
flyingmag.com 17.66% 118.30x
aspca.org 35.33% 102.01x
sharecare.com 25.17% 97.52x
boatingmag.com 21.44% 87.83x
floor8.com 13.94% 84.13x
capitalone.com 12.46% 82.00x
coupons.com 61.95% 78.89x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 1.88% 545.58x
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Scuba Diving 10.52% 448.07x
Survey Websites 2.46% 409.72x
Local & Travel England - North Midlands 0.81% 247.06x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 5.50% 82.24x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.36% 78.08x
Online Mini Game Players 6.77% 57.97x
Cars, Travel & Food 2.04% 57.80x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 21.60% 57.16x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female