Dstillery Audiences

CONSUMER REWARDS

Audience Size: 20.2 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 20.2 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is Mid Size SUV Auto Intenders.

Interest Composition Index
Mid Size SUV Auto Intenders 63.78% 46.51x
TV Game Show Fans 54.59% 24.53x
Price Conscious Grocery Shoppers 45.41% 21.05x
Misc-Deal Seekers or Coupon Shoppers 37.76% 18.88x
Coupon Researchers 37.76% 18.04x
Online Movie Downloaders 45.41% 18.01x
Crochet Enthusiasts 43.37% 17.85x
Budget Grocery Shoppers 38.78% 17.69x
Cat Lovers 37.24% 17.69x
Pain Medication Users 37.24% 16.83x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Coach 0.11% 2.40x
American Apparel 0.05% 1.95x
Supreme 0.03% 1.93x
Gap 0.07% 1.83x
Tommy Bahama 0.04% 1.78x
Brooks Brothers 0.05% 1.73x
Lorna Jane 0.01% 1.69x
Hugo Boss 0.05% 1.69x
Topshop 0.04% 1.67x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is coupons.com.

Website Composition Index
coupons.com 80.86% 158.44x
buzzworthy.com 33.24% 95.43x
telemundo.com 68.18% 87.99x
momtastic.com 23.36% 83.29x
carsdirect.com 38.46% 65.95x
yardbarker.com 64.66% 63.52x
stack.com 34.00% 55.29x
cycleworld.com 17.49% 54.60x
math-aids.com 16.94% 53.83x
247wallst.com 38.69% 48.72x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Action Sports 26.60% 366.36x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 19.32% 41.97x
Online Mini Game Players 3.11% 39.05x
Motorcycle Lifestyle Researchers 15.15% 30.21x
Coupons 33.98% 28.58x
Food Cluster 2.33% 26.45x
Promo Codes 7.09% 19.32x
Spain News 26.70% 18.35x
Networking Marketing 1.07% 17.92x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female