Dstillery Audiences

CONSUMER REWARDS

Audience Size: 97.8 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 97.8 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is Online Movie Downloaders.

Interest Composition Index
Online Movie Downloaders 35.93% 19.62x
Misc-Deal Seekers or Coupon Shoppers 34.03% 19.55x
TV Game Show Fans 63.56% 18.35x
Price Conscious Grocery Shoppers 34.40% 17.86x
Coupon Researchers 32.23% 16.66x
Cat Lovers 31.75% 14.47x
Bargain Shopping Researchers 22.55% 13.57x
Sale Seekers 22.61% 13.56x
Discount Big Box Shoppers 21.84% 12.93x
Pain Medication Users 28.98% 12.83x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Carhartt.

Location Composition Index
Carhartt 0.39% 1.50x
Old Navy 0.09% 1.19x
Coach 0.07% 1.09x
Victoria's Secret 0.09% 1.06x
Gap 0.11% 0.98x
The Childrens Place 0.05% 0.87x
Dressbarn 0.04% 0.80x
Lululemon 0.04% 0.78x
Urban Outfitters 0.04% 0.75x
Chicos 0.04% 0.73x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is mypoints.com.

Website Composition Index
mypoints.com 34.91% 642.99x
swagbucks.com 74.97% 605.54x
newcar.com 31.96% 353.94x
telemundo.com 16.65% 267.86x
flyingmag.com 14.14% 257.89x
cycleworld.com 14.17% 225.40x
sportfishingmag.com 14.21% 217.73x
workingmother.com 15.90% 204.94x
sharecare.com 25.98% 200.62x
saltwatersportsman.com 11.85% 192.24x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).

Content Affinity Composition Index
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 15.64% 51.63x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.88% 50.14x
Coupons 31.85% 29.19x
Motorcycle Lifestyle Researchers 19.69% 27.06x
Assorted Topics #11841 (Safari, Health, Wellness, Sports) 1.56% 22.55x
Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) 20.79% 22.20x
Cars, Travel & Food 1.69% 21.20x
Online Mini Game Players 4.27% 20.68x
Boating & Yachts 16.33% 13.02x
Muscle Cars 4.86% 12.90x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999