Dstillery Audiences

CONSUMER REWARDS

Audience Size: 52.2 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 52.2 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 40.94% 25.77x
Price Conscious Grocery Shoppers 43.46% 24.34x
Budget Grocery Shoppers 30.71% 22.54x
TV Game Show Fans 70.27% 22.36x
Cat Lovers 36.88% 22.33x
Online Movie Downloaders 38.41% 21.74x
Coupon Researchers 35.99% 21.44x
Sale Seekers 31.41% 19.87x
Discount Big Box Shoppers 30.71% 19.59x
Bargain Shopping Researchers 26.94% 19.57x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Carhartt.

Location Composition Index
Carhartt 0.14% 2.43x
Old Navy 0.13% 2.10x
Jos A. Bank Clothiers 0.43% 1.53x
Mens Wearhouse 0.70% 1.53x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is prettylittercats.com.

Website Composition Index
prettylittercats.com 18.10% 155.52x
sharecare.com 23.09% 155.00x
restaurant.com 27.28% 152.74x
aspca.org 32.94% 125.24x
boatingmag.com 17.24% 113.71x
flyingmag.com 13.37% 113.41x
bet.com 33.50% 111.73x
motorcyclecruiser.com 14.22% 110.70x
coupons.com 56.17% 87.43x
baseballessential.com 8.96% 86.64x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 4.89% 72.12x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 19.45% 58.44x
Cars, Travel & Food 1.57% 36.96x
Coupons 36.60% 32.04x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.51% 31.73x
Motorcycle Lifestyle Researchers 16.73% 26.41x
Online Mini Game Players 4.13% 22.06x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 19.69% 17.68x
Right Wing Blogs - Political Activism 3.09% 16.78x
Food Cluster 4.26% 15.28x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female