Dstillery Audiences

CONSUMER REWARDS

Audience Size: 18.9 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 78.39% 33.97x
Misc-Deal Seekers or Coupon Shoppers 65.28% 29.01x
Budget Grocery Shoppers 62.80% 28.78x
Price Conscious Grocery Shoppers 66.30% 27.56x
Coupon Researchers 58.50% 24.72x
Discount Big Box Shoppers 56.33% 24.62x
Sale Seekers 52.58% 24.40x
Pain Medication Users 58.91% 24.32x
Bargain Shopping Researchers 51.62% 24.18x
Online Movie Downloaders 55.67% 23.46x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 3.88x
Old Navy 0.15% 2.10x
Coach 0.09% 1.95x
Supreme 0.03% 1.93x
Hollister 0.05% 1.88x
Brooks Brothers 0.04% 1.85x
Dressbarn 0.05% 1.81x
Tommy Bahama 0.04% 1.78x
Urban Outfitters 0.05% 1.76x
Forever 21 0.05% 1.74x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is aspca.org.

Website Composition Index
aspca.org 38.42% 140.34x
coupons.com 66.36% 138.56x
dotafire.com 27.20% 102.49x
avenue.com 27.21% 89.89x
arcamax.com 25.45% 72.20x
wnyt.com 22.74% 69.19x
stack.com 34.37% 68.97x
mamapedia.com 22.87% 65.01x
israelnationalnews.com 17.03% 63.28x
yardbarker.com 35.51% 57.53x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 3.01% 521.88x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 5.26% 105.99x
Action Sports 8.70% 101.62x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 24.39% 72.69x
Online Mini Game Players 7.24% 60.90x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.02% 50.32x
Right Wing Blogs - Political Activism 4.30% 47.94x
Coupons 44.18% 37.79x
Motorcycle Lifestyle Researchers 20.29% 37.00x
Food Cluster 5.26% 35.03x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male