Dstillery Audiences

CONSUMER REWARDS

Audience Size: 87.8 Thousand Devices

Explore the Consumer Rewards Audience

Below you'll find more information about the Consumer Rewards audience, broken down in different categories based on their digital and physical behaviors. These are 87.8 thousand unique devices whose actions qualify for the Consumer Rewards audience.

Dstillery Crafted Audiences

INTERESTS

The Consumer Rewards audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Consumer Rewards audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 33.51% 20.50x
Online Movie Downloaders 34.93% 20.45x
Price Conscious Grocery Shoppers 34.15% 18.99x
TV Game Show Fans 61.91% 18.31x
Coupon Researchers 30.68% 16.94x
Cat Lovers 29.61% 15.58x
Sale Seekers 22.68% 14.84x
Bargain Shopping Researchers 24.31% 14.26x
Budget Grocery Shoppers 25.67% 14.21x
Discount Big Box Shoppers 22.45% 13.98x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Interest attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Consumer Rewards audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Consumer Rewards audience is Talbots.

Location Composition Index
Talbots 0.11% 1.85x
Carhartt 0.41% 1.65x
American Eagle Outfitters 0.10% 1.52x
Old Navy 0.10% 1.46x
Victoria's Secret 0.11% 1.21x
Lululemon 0.07% 1.17x
The Childrens Place 0.07% 1.15x
Coach 0.08% 1.12x
Gap 0.13% 1.01x
Chicos 0.06% 0.94x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Location attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Web Insights

WEBSITES

The Consumer Rewards audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Consumer Rewards audience is mypoints.com.

Website Composition Index
mypoints.com 42.01% 720.48x
swagbucks.com 77.01% 588.26x
newcar.com 29.28% 351.23x
telemundo.com 21.04% 263.99x
inboxdollars.com 15.79% 257.35x
glam.com 15.72% 245.06x
sportfishingmag.com 15.21% 240.19x
sharecare.com 25.02% 223.14x
motorcyclecruiser.com 13.73% 201.70x
baggersmag.com 13.94% 185.02x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Web attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Consumer Rewards audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.96% 52.76x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 14.58% 46.37x
Motorcycle Lifestyle Researchers 17.53% 27.61x
Coupons 31.76% 27.46x
Cars, Travel & Food 1.65% 24.79x
Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) 18.70% 18.81x
Online Mini Game Players 4.04% 16.29x
Boating & Yachts 15.35% 13.49x
Gossip & Rumors 26.50% 12.77x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.06% 12.36x
Composition Percentage: The overlap percentage between the Consumer Rewards audience and the Content Affinity attribute.
Index: A comparison of the Consumer Rewards audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Consumer Rewards audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female