Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 38.79% 23.88x
Home Kitchen Chefs 36.89% 23.63x
Gourmet Food & Wine Researchers 39.96% 22.82x
Italian Food Enthusiasts 36.26% 20.42x
Malaysian Food Enthusiasts 34.35% 20.34x
Healthy Eaters 31.39% 20.09x
Recipe Researchers 32.49% 19.52x
Nutrition Conscious Eaters 30.13% 19.41x
Home Coffee Makers 28.73% 19.41x
Home Kitchen Bakers 32.92% 19.40x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.04% 1.35x
Madewell 0.02% 1.22x
Jos A. Bank Clothiers 0.31% 1.21x
Armani 0.04% 1.19x
Patagonia 0.02% 1.18x
Banana Republic 0.04% 1.18x
Supreme 0.02% 1.14x
American Apparel 0.04% 1.14x
J. Crew 0.03% 1.14x
Lululemon 0.06% 1.14x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.

Website Composition Index
cooksillustrated.com 3.45% 47.97x
italianfoodforever.com 2.26% 45.68x
norecipes.com 3.41% 44.11x
thefreshloaf.com 4.28% 43.65x
joyofbaking.com 3.48% 42.95x
gourmetsleuth.com 6.77% 42.78x
wholefoodsmarket.com 4.65% 41.88x
laurainthekitchen.com 1.46% 41.61x
muybuenocookbook.com 2.67% 41.11x
mygourmetconnection.com 1.98% 41.11x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.37% 16.16x
Cakes & Sweets 5.22% 15.87x
Assorted Topics (Family, Household Wellness, The Beach) 5.50% 15.81x
Consumer Packaged Goods 19.40% 15.44x
Vegetarian Diet 18.14% 15.22x
Chef & Restaurant Resources 3.33% 14.11x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 14.05x
Low Carb Diets 9.12% 13.90x
Nutrition & Diabetic Living 1.01% 13.80x
Grilling 2.78% 13.55x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female