Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 27.34% | 20.59x |
| Cooking Show Fans | 26.40% | 20.44x |
| Healthy Diet Recipe Researchers | 24.56% | 19.11x |
| Wine Lovers | 25.88% | 18.97x |
| Korean Food Enthusiasts | 24.19% | 18.32x |
| Home Kitchen Bakers | 26.21% | 18.21x |
| Healthy Eaters | 18.76% | 18.09x |
| Home Kitchen Chefs | 26.57% | 18.03x |
| Nutrition Conscious Eaters | 18.21% | 17.83x |
| Pre-Measured Grocery Shoppers | 25.96% | 17.81x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.30x |
| Urban Outfitters | 0.01% | 1.27x |
| Carhartt | 0.13% | 1.24x |
| LOFT | 0.01% | 1.21x |
| Zumiez | 0.02% | 1.19x |
| Gymboree | 0.01% | 1.18x |
| Victoria's Secret | 0.02% | 1.13x |
| Maurices | 0.03% | 1.10x |
| Old Navy | 0.02% | 1.08x |
| Mens Wearhouse | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.
| Website | Composition | Index |
| norecipes.com | 2.41% | 45.34x |
| italianfoodforever.com | 1.80% | 42.16x |
| thefreshloaf.com | 1.93% | 40.74x |
| mygourmetconnection.com | 2.38% | 39.68x |
| maangchi.com | 5.80% | 38.83x |
| christinascucina.com | 6.84% | 38.37x |
| carnaldish.com | 1.14% | 37.49x |
| toriavey.com | 10.87% | 37.35x |
| joyofbaking.com | 2.13% | 37.18x |
| laurainthekitchen.com | 2.04% | 37.09x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.21% | 18.24x |
| Vegetarian Diet | 6.00% | 15.18x |
| Canada Shopping - Kitchenware | 0.22% | 14.98x |
| Cakes & Sweets | 0.47% | 14.84x |
| Canada Consumer Product Cluster | 0.87% | 14.33x |
| Assorted Topics (Family, Household Wellness, The Beach) | 12.32% | 14.12x |
| Low Carb Diets | 2.80% | 13.96x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 12.54x |
| Grilling | 0.36% | 11.68x |
| Stay at Home Mom | 15.78% | 11.44x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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