Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 4.4 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 45.14% 19.91x
Home Kitchen Chefs 46.63% 19.47x
Cooking Show Fans 47.17% 19.46x
Healthy Eaters 40.03% 17.19x
Recipe Researchers 39.99% 17.00x
Malaysian Food Enthusiasts 43.82% 16.85x
Nutrition Conscious Eaters 37.95% 16.76x
Home Design and Living Publication Readers 34.86% 16.48x
Home Kitchen Bakers 40.60% 16.38x
Italian Food Enthusiasts 39.41% 16.35x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.36x
Ann Taylor 0.01% 1.32x
American Apparel 0.02% 1.32x
Talbots 0.02% 1.26x
Lululemon 0.02% 1.26x
Chicos 0.03% 1.20x
Madewell 0.01% 1.18x
Jos A. Bank Clothiers 0.03% 1.18x
Urban Outfitters 0.02% 1.16x
Mens Wearhouse 0.04% 1.14x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.

Website Composition Index
cooksillustrated.com 1.28% 41.10x
norecipes.com 3.87% 38.57x
italianfoodforever.com 2.15% 37.40x
hispanickitchen.com 3.34% 36.80x
finedininglovers.com 1.94% 36.54x
gourmetsleuth.com 4.99% 35.89x
thefreshloaf.com 4.01% 35.85x
maangchi.com 3.60% 35.33x
cookitsimply.com 2.15% 34.87x
emerils.com 7.26% 34.72x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 3.65% 15.71x
Consumer Packaged Goods 11.63% 15.31x
Low Carb Diets 6.76% 15.21x
Food Cluster 1.78% 15.20x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 14.32x
Vegetarian Diet 15.94% 14.19x
Grilling 1.68% 13.88x
Vegans & Animal Welfare 2.07% 13.46x
Chef & Restaurant Resources 1.59% 12.92x
Stay at Home Mom 22.35% 12.54x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female