Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 33.87% | 17.45x |
| Cooking Show Fans | 35.25% | 17.40x |
| Home Kitchen Chefs | 35.26% | 17.30x |
| Malaysian Food Enthusiasts | 32.92% | 15.16x |
| Recipe Researchers | 30.79% | 15.14x |
| Shelf-Stable Food Content Readers | 11.30% | 15.08x |
| Healthy Eaters | 30.87% | 15.02x |
| Home Kitchen Bakers | 32.26% | 14.81x |
| Korean Food Enthusiasts | 31.56% | 14.76x |
| Nutrition Conscious Eaters | 29.75% | 14.70x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.27x |
| Mens Wearhouse | 0.01% | 1.25x |
| Carhartt | 0.15% | 1.12x |
| Victoria's Secret | 0.01% | 1.11x |
| Maurices | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is hispanickitchen.com.
| Website | Composition | Index |
| hispanickitchen.com | 1.37% | 28.08x |
| norecipes.com | 3.34% | 27.44x |
| cookitsimply.com | 1.03% | 27.12x |
| italianfoodforever.com | 2.18% | 26.34x |
| maangchi.com | 3.46% | 25.70x |
| dailycookingquest.com | 1.02% | 25.55x |
| gourmetsleuth.com | 4.13% | 25.53x |
| thefreshloaf.com | 5.95% | 25.01x |
| thewoksoflife.com | 15.31% | 24.29x |
| emerils.com | 5.12% | 24.19x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 2.36% | 13.12x |
| Low Carb Diets | 7.04% | 12.32x |
| Vegans & Animal Welfare | 1.58% | 11.96x |
| Vegetarian Diet | 16.11% | 11.82x |
| Food Cluster | 0.70% | 11.61x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.16% | 11.35x |
| Grilling | 0.97% | 10.73x |
| Chef & Restaurant Resources | 0.74% | 10.51x |
| Consumer Packaged Goods | 11.00% | 10.43x |
| Female Lifestyle Content Readers | 3.89% | 10.39x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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