Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 37.66% | 18.99x |
| Home Kitchen Chefs | 37.66% | 18.95x |
| Gourmet Food & Wine Researchers | 37.20% | 18.53x |
| Italian Food Enthusiasts | 37.11% | 15.89x |
| Healthy Eaters | 29.11% | 15.67x |
| Mexican Food Enthusiasts | 37.39% | 15.19x |
| Nutrition Conscious Eaters | 27.76% | 15.04x |
| Home Kitchen Bakers | 34.35% | 15.02x |
| Malaysian Food Enthusiasts | 34.20% | 14.46x |
| Gluten-Free Recipe Researchers | 32.05% | 14.29x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.62x |
| Patagonia | 0.01% | 1.39x |
| Joe's Jeans | 0.00% | 1.37x |
| Urban Outfitters | 0.05% | 1.26x |
| Levi Strauss | 0.01% | 1.26x |
| REI | 0.02% | 1.24x |
| Zara | 0.02% | 1.20x |
| Tommy Bahama | 0.02% | 1.19x |
| Kate Spade | 0.02% | 1.18x |
| H&M | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is realbakingwithrose.com.
| Website | Composition | Index |
| realbakingwithrose.com | 0.18% | 73.55x |
| virtuousbread.com | 0.30% | 66.48x |
| thepauperedchef.com | 0.14% | 66.35x |
| crisco.com | 0.22% | 64.93x |
| homemade-chinese-soups.com | 0.15% | 64.77x |
| dailycookingquest.com | 0.29% | 63.82x |
| kitchenscoop.com | 0.11% | 63.41x |
| spain-recipes.com | 0.08% | 62.75x |
| cookscountry.com | 1.40% | 62.64x |
| cuisinerecipes.com | 0.43% | 61.27x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.51% | 17.16x |
| Cakes & Sweets | 5.01% | 15.94x |
| Vegetarian Diet | 16.24% | 15.91x |
| Food Cluster | 4.87% | 15.29x |
| Chef & Restaurant Resources | 3.63% | 13.89x |
| Consumer Packaged Goods | 23.21% | 13.79x |
| Low Carb Diets | 7.71% | 13.58x |
| Grilling | 3.14% | 12.87x |
| Homesteading | 2.96% | 12.71x |
| Nutrition & Diabetic Living | 1.03% | 12.52x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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