Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 34.10% | 19.32x |
| Home Kitchen Chefs | 40.25% | 19.02x |
| Cooking Show Fans | 37.23% | 18.97x |
| Healthy Diet Recipe Researchers | 34.81% | 16.91x |
| Malaysian Food Enthusiasts | 34.45% | 16.74x |
| Healthy Eaters | 33.72% | 16.71x |
| Recipe Researchers | 31.22% | 16.70x |
| Shelf-Stable Food Content Readers | 18.63% | 16.69x |
| Korean Food Enthusiasts | 34.40% | 16.62x |
| Nutrition Conscious Eaters | 31.71% | 16.45x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.18x |
| American Eagle Outfitters | 0.01% | 1.12x |
| LOFT | 0.01% | 1.12x |
| Mens Wearhouse | 0.02% | 1.05x |
| Carhartt | 0.14% | 1.00x |
| The Childrens Place | 0.02% | 0.97x |
| Chicos | 0.01% | 0.97x |
| Victoria's Secret | 0.02% | 0.95x |
| Banana Republic | 0.01% | 0.93x |
| Old Navy | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.
| Website | Composition | Index |
| norecipes.com | 3.33% | 40.21x |
| thefreshloaf.com | 3.74% | 38.84x |
| italianfoodforever.com | 2.26% | 37.95x |
| joyofbaking.com | 3.64% | 36.21x |
| maangchi.com | 3.71% | 35.40x |
| mygourmetconnection.com | 3.49% | 35.31x |
| christinascucina.com | 8.64% | 35.20x |
| pepperscale.com | 5.80% | 35.04x |
| toriavey.com | 16.41% | 33.92x |
| emerils.com | 3.65% | 33.65x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.65% | 15.21x |
| Cakes & Sweets | 0.81% | 14.61x |
| Vegetarian Diet | 10.57% | 14.46x |
| Canada Shopping - General Commerce | 0.32% | 14.40x |
| Low Carb Diets | 4.03% | 14.30x |
| Canada Consumer Product Cluster | 3.26% | 14.06x |
| Canada Shopping - Kitchenware | 0.51% | 13.62x |
| Assorted Topics (Family, Household Wellness, The Beach) | 13.39% | 12.55x |
| Food Cluster | 0.06% | 12.55x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.04% | 12.49x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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