Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 17.91% | 32.62x |
| Gourmet Food & Wine Researchers | 14.79% | 31.86x |
| Cooking Show Fans | 15.07% | 30.33x |
| Healthy Diet Recipe Researchers | 18.89% | 29.87x |
| Pre-Measured Grocery Shoppers | 19.04% | 29.83x |
| Home Kitchen Chefs | 18.15% | 29.54x |
| Plant Based & Vegan Food Recipe Shoppers | 16.72% | 26.08x |
| Healthy Eaters | 31.97% | 25.58x |
| Dessert/Sweets Bakers | 23.02% | 25.21x |
| Recipe Researchers | 12.98% | 23.58x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.
| Website | Composition | Index |
| norecipes.com | 2.06% | 67.88x |
| italianfoodforever.com | 1.80% | 62.19x |
| maangchi.com | 6.72% | 58.05x |
| toriavey.com | 8.55% | 56.00x |
| christinascucina.com | 7.34% | 55.13x |
| mygourmetconnection.com | 2.08% | 54.98x |
| pepperscale.com | 3.91% | 54.11x |
| justonecookbook.com | 16.37% | 52.12x |
| thefreshloaf.com | 1.73% | 51.90x |
| laurainthekitchen.com | 1.98% | 51.63x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.14% | 27.45x |
| Cakes & Sweets | 0.29% | 20.83x |
| Canada Consumer Product Cluster | 0.84% | 20.35x |
| Vegetarian Diet | 5.01% | 20.34x |
| Parenting & Children's Activities | 0.14% | 19.80x |
| Low Carb Diets | 2.49% | 19.78x |
| Assorted Topics (Family, Household Wellness, The Beach) | 8.93% | 17.84x |
| Bird Watching | 0.02% | 16.97x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 16.84x |
| Stay at Home Mom | 12.83% | 16.72x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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