Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 27.34% 20.59x
Cooking Show Fans 26.40% 20.44x
Healthy Diet Recipe Researchers 24.56% 19.11x
Wine Lovers 25.88% 18.97x
Korean Food Enthusiasts 24.19% 18.32x
Home Kitchen Bakers 26.21% 18.21x
Healthy Eaters 18.76% 18.09x
Home Kitchen Chefs 26.57% 18.03x
Nutrition Conscious Eaters 18.21% 17.83x
Pre-Measured Grocery Shoppers 25.96% 17.81x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.30x
Urban Outfitters 0.01% 1.27x
Carhartt 0.13% 1.24x
LOFT 0.01% 1.21x
Zumiez 0.02% 1.19x
Gymboree 0.01% 1.18x
Victoria's Secret 0.02% 1.13x
Maurices 0.03% 1.10x
Old Navy 0.02% 1.08x
Mens Wearhouse 0.01% 1.07x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.

Website Composition Index
norecipes.com 2.41% 45.34x
italianfoodforever.com 1.80% 42.16x
thefreshloaf.com 1.93% 40.74x
mygourmetconnection.com 2.38% 39.68x
maangchi.com 5.80% 38.83x
christinascucina.com 6.84% 38.37x
carnaldish.com 1.14% 37.49x
toriavey.com 10.87% 37.35x
joyofbaking.com 2.13% 37.18x
laurainthekitchen.com 2.04% 37.09x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.21% 18.24x
Vegetarian Diet 6.00% 15.18x
Canada Shopping - Kitchenware 0.22% 14.98x
Cakes & Sweets 0.47% 14.84x
Canada Consumer Product Cluster 0.87% 14.33x
Assorted Topics (Family, Household Wellness, The Beach) 12.32% 14.12x
Low Carb Diets 2.80% 13.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.54x
Grilling 0.36% 11.68x
Stay at Home Mom 15.78% 11.44x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female