Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 35.25% | 20.50x |
| Cooking Show Fans | 38.59% | 20.29x |
| Home Kitchen Chefs | 39.39% | 20.26x |
| Korean Food Enthusiasts | 36.98% | 17.72x |
| Recipe Researchers | 32.91% | 17.65x |
| Healthy Eaters | 31.53% | 17.61x |
| Shelf-Stable Food Content Readers | 19.31% | 17.58x |
| Healthy Diet Recipe Researchers | 35.75% | 17.49x |
| Malaysian Food Enthusiasts | 37.08% | 17.45x |
| Nutrition Conscious Eaters | 29.53% | 17.19x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.17x |
| Old Navy | 0.03% | 1.13x |
| Dressbarn | 0.02% | 1.12x |
| Lane Bryant | 0.02% | 1.12x |
| Aeropostale | 0.01% | 1.07x |
| Jos A. Bank Clothiers | 0.01% | 1.04x |
| Victoria's Secret | 0.03% | 1.04x |
| Mens Wearhouse | 0.03% | 1.03x |
| Gymboree | 0.01% | 1.02x |
| Banana Republic | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.
| Website | Composition | Index |
| norecipes.com | 3.12% | 43.64x |
| thefreshloaf.com | 3.07% | 42.34x |
| italianfoodforever.com | 2.26% | 40.76x |
| joyofbaking.com | 3.08% | 38.73x |
| christinascucina.com | 7.96% | 38.70x |
| maangchi.com | 3.82% | 38.47x |
| mygourmetconnection.com | 3.21% | 38.43x |
| pepperscale.com | 6.03% | 37.99x |
| toriavey.com | 14.98% | 36.68x |
| carnaldish.com | 1.78% | 36.39x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 0.17% | 16.12x |
| Vegans & Animal Welfare | 0.46% | 15.89x |
| Cakes & Sweets | 0.67% | 15.59x |
| Vegetarian Diet | 8.89% | 15.41x |
| Canada Shopping - Kitchenware | 0.37% | 15.39x |
| Canada Consumer Product Cluster | 2.44% | 15.26x |
| Low Carb Diets | 3.68% | 15.11x |
| Assorted Topics (Family, Household Wellness, The Beach) | 14.01% | 13.93x |
| Grilling | 0.61% | 13.79x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 12.92x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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