Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 27.16% | 24.32x |
| Gourmet Food & Wine Researchers | 24.19% | 24.27x |
| Cooking Show Fans | 23.49% | 23.92x |
| Wine Lovers | 25.22% | 22.91x |
| Healthy Diet Recipe Researchers | 24.28% | 22.44x |
| Home Kitchen Chefs | 24.90% | 21.90x |
| Pre-Measured Grocery Shoppers | 24.86% | 21.66x |
| Malaysian Food Enthusiasts | 22.69% | 20.64x |
| Dessert/Sweets Bakers | 27.56% | 20.47x |
| Plant Based & Vegan Food Recipe Shoppers | 20.67% | 20.43x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.50x |
| Hollister | 0.01% | 1.49x |
| J. Crew | 0.01% | 1.47x |
| Dressbarn | 0.01% | 1.28x |
| Gymboree | 0.02% | 1.20x |
| H&M | 0.01% | 1.20x |
| Chicos | 0.01% | 1.14x |
| LOFT | 0.01% | 1.14x |
| Express | 0.02% | 1.08x |
| White House Black Market | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.
| Website | Composition | Index |
| norecipes.com | 2.39% | 56.77x |
| italianfoodforever.com | 1.77% | 52.08x |
| thefreshloaf.com | 1.67% | 51.02x |
| mygourmetconnection.com | 2.09% | 48.97x |
| maangchi.com | 6.35% | 48.83x |
| emerils.com | 1.72% | 48.22x |
| christinascucina.com | 6.93% | 47.80x |
| toriavey.com | 9.89% | 47.15x |
| laurainthekitchen.com | 1.92% | 45.32x |
| joyofbaking.com | 1.80% | 45.21x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.15% | 20.93x |
| Canada Shopping - Kitchenware | 0.20% | 18.03x |
| Vegetarian Diet | 5.33% | 17.65x |
| Cakes & Sweets | 0.36% | 17.51x |
| Assorted Topics (Family, Household Wellness, The Beach) | 10.30% | 16.83x |
| Canada Consumer Product Cluster | 0.79% | 16.25x |
| Low Carb Diets | 2.72% | 15.88x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.11% | 14.37x |
| Stay at Home Mom | 14.46% | 13.55x |
| Toys Shopping | 0.01% | 13.47x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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