Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 46.31% | 19.06x |
| Gourmet Food & Wine Researchers | 46.21% | 18.76x |
| Home Kitchen Chefs | 46.35% | 18.66x |
| Malaysian Food Enthusiasts | 42.06% | 16.46x |
| Healthy Eaters | 40.66% | 16.13x |
| Recipe Researchers | 41.93% | 15.75x |
| Nutrition Conscious Eaters | 39.76% | 15.60x |
| Home Design and Living Publication Readers | 36.69% | 15.41x |
| Home Kitchen Bakers | 41.55% | 15.30x |
| Italian Food Enthusiasts | 40.56% | 15.20x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.38x |
| REI | 0.01% | 1.23x |
| Zara | 0.02% | 1.21x |
| Ralph Lauren | 0.02% | 1.17x |
| American Apparel | 0.02% | 1.14x |
| Urban Outfitters | 0.03% | 1.12x |
| Talbots | 0.03% | 1.11x |
| Carhartt | 0.30% | 1.10x |
| Dressbarn | 0.03% | 1.10x |
| Lululemon | 0.04% | 1.08x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.
| Website | Composition | Index |
| cooksillustrated.com | 1.56% | 41.84x |
| norecipes.com | 3.82% | 39.59x |
| italianfoodforever.com | 2.13% | 38.24x |
| finedininglovers.com | 2.26% | 37.35x |
| thefreshloaf.com | 3.87% | 37.24x |
| maangchi.com | 3.50% | 36.48x |
| hispanickitchen.com | 3.77% | 36.41x |
| gourmetsleuth.com | 5.31% | 36.36x |
| emerils.com | 7.70% | 35.59x |
| wholefoodsmarket.com | 1.51% | 35.13x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Consumer Packaged Goods.
| Content Affinity | Composition | Index |
| Consumer Packaged Goods | 12.94% | 14.70x |
| Low Carb Diets | 6.60% | 14.67x |
| Food Cluster | 2.20% | 14.62x |
| Cakes & Sweets | 3.93% | 14.60x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 14.47x |
| Vegetarian Diet | 15.84% | 13.45x |
| Grilling | 1.92% | 12.91x |
| Vegans & Animal Welfare | 2.13% | 12.43x |
| Chef & Restaurant Resources | 1.88% | 11.98x |
| Stay at Home Mom | 21.57% | 11.94x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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