Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 38.79% | 23.88x |
| Home Kitchen Chefs | 36.89% | 23.63x |
| Gourmet Food & Wine Researchers | 39.96% | 22.82x |
| Italian Food Enthusiasts | 36.26% | 20.42x |
| Malaysian Food Enthusiasts | 34.35% | 20.34x |
| Healthy Eaters | 31.39% | 20.09x |
| Recipe Researchers | 32.49% | 19.52x |
| Nutrition Conscious Eaters | 30.13% | 19.41x |
| Home Coffee Makers | 28.73% | 19.41x |
| Home Kitchen Bakers | 32.92% | 19.40x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.04% | 1.35x |
| Madewell | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.31% | 1.21x |
| Armani | 0.04% | 1.19x |
| Patagonia | 0.02% | 1.18x |
| Banana Republic | 0.04% | 1.18x |
| Supreme | 0.02% | 1.14x |
| American Apparel | 0.04% | 1.14x |
| J. Crew | 0.03% | 1.14x |
| Lululemon | 0.06% | 1.14x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.
| Website | Composition | Index |
| cooksillustrated.com | 3.45% | 47.97x |
| italianfoodforever.com | 2.26% | 45.68x |
| norecipes.com | 3.41% | 44.11x |
| thefreshloaf.com | 4.28% | 43.65x |
| joyofbaking.com | 3.48% | 42.95x |
| gourmetsleuth.com | 6.77% | 42.78x |
| wholefoodsmarket.com | 4.65% | 41.88x |
| laurainthekitchen.com | 1.46% | 41.61x |
| muybuenocookbook.com | 2.67% | 41.11x |
| mygourmetconnection.com | 1.98% | 41.11x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 4.37% | 16.16x |
| Cakes & Sweets | 5.22% | 15.87x |
| Assorted Topics (Family, Household Wellness, The Beach) | 5.50% | 15.81x |
| Consumer Packaged Goods | 19.40% | 15.44x |
| Vegetarian Diet | 18.14% | 15.22x |
| Chef & Restaurant Resources | 3.33% | 14.11x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.16% | 14.05x |
| Low Carb Diets | 9.12% | 13.90x |
| Nutrition & Diabetic Living | 1.01% | 13.80x |
| Grilling | 2.78% | 13.55x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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