Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 50.89% 22.69x
Gourmet Food & Wine Researchers 51.03% 22.24x
Home Kitchen Chefs 50.40% 22.11x
Malaysian Food Enthusiasts 46.94% 19.36x
Healthy Eaters 43.07% 19.31x
Recipe Researchers 45.07% 19.04x
Nutrition Conscious Eaters 42.17% 18.76x
Home Design and Living Publication Readers 38.87% 18.32x
Italian Food Enthusiasts 44.99% 18.08x
Home Kitchen Bakers 44.42% 17.99x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.35x
REI 0.01% 1.31x
Uniqlo 0.02% 1.28x
Carhartt 0.07% 1.26x
H&M 0.06% 1.17x
Chicos 0.05% 1.17x
Eddie Bauer 0.02% 1.15x
Free People 0.02% 1.15x
Dressbarn 0.04% 1.14x
Johnston and Murphy 0.14% 1.12x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.

Website Composition Index
cooksillustrated.com 2.29% 60.01x
chefs-resources.com 1.02% 53.47x
italianfoodforever.com 2.22% 53.08x
norecipes.com 4.08% 51.78x
thefreshloaf.com 4.01% 50.82x
gourmetsleuth.com 5.76% 50.17x
wholefoodsmarket.com 2.37% 49.61x
whats4eats.com 1.01% 49.21x
mygourmetconnection.com 2.22% 48.72x
emerils.com 8.97% 48.36x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 15.20% 18.05x
Food Cluster 2.97% 18.01x
Cakes & Sweets 4.45% 17.33x
Low Carb Diets 7.54% 17.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 17.02x
Vegetarian Diet 16.75% 16.77x
Grilling 2.36% 15.41x
Vegans & Animal Welfare 2.58% 15.30x
Chef & Restaurant Resources 2.33% 14.99x
Stay at Home Mom 21.44% 14.76x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female