Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 36.43% 23.74x
Gourmet Food & Wine Researchers 35.66% 23.40x
Home Kitchen Chefs 36.06% 22.69x
Italian Food Enthusiasts 33.77% 20.09x
Malaysian Food Enthusiasts 32.89% 19.88x
Mexican Food Enthusiasts 34.26% 19.59x
Healthy Eaters 30.29% 19.44x
Recipe Researchers 30.72% 19.40x
Nutrition Conscious Eaters 29.04% 18.98x
Home Kitchen Bakers 30.97% 18.93x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.68x
Bonobos 0.09% 1.40x
Club Monaco 0.02% 1.36x
Jos A. Bank Clothiers 0.40% 1.25x
Uniqlo 0.02% 1.21x
Mens Wearhouse 0.62% 1.20x
Intermix 0.01% 1.13x
Zara 0.03% 1.12x
Ralph Lauren 0.02% 1.12x
Lululemon 0.07% 1.11x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.

Website Composition Index
cooksillustrated.com 3.16% 48.67x
italianfoodforever.com 2.27% 46.77x
laurainthekitchen.com 1.25% 44.99x
thefreshloaf.com 4.17% 44.99x
norecipes.com 3.60% 44.82x
gourmetsleuth.com 6.59% 43.90x
wholefoodsmarket.com 4.10% 43.69x
joyofbaking.com 3.56% 43.43x
muybuenocookbook.com 2.54% 42.79x
mygourmetconnection.com 2.13% 42.33x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.23% 15.25x
Consumer Packaged Goods 18.65% 14.69x
Cakes & Sweets 5.15% 14.69x
Vegetarian Diet 18.37% 14.44x
Assorted Topics (Family, Household Wellness, The Beach) 5.95% 13.94x
Low Carb Diets 9.04% 13.67x
Chef & Restaurant Resources 3.14% 13.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 13.38x
Healthy Eating Researchers 3.36% 13.31x
Vegans & Animal Welfare 3.72% 12.94x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female