Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 27.16% 24.32x
Gourmet Food & Wine Researchers 24.19% 24.27x
Cooking Show Fans 23.49% 23.92x
Wine Lovers 25.22% 22.91x
Healthy Diet Recipe Researchers 24.28% 22.44x
Home Kitchen Chefs 24.90% 21.90x
Pre-Measured Grocery Shoppers 24.86% 21.66x
Malaysian Food Enthusiasts 22.69% 20.64x
Dessert/Sweets Bakers 27.56% 20.47x
Plant Based & Vegan Food Recipe Shoppers 20.67% 20.43x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.50x
Hollister 0.01% 1.49x
J. Crew 0.01% 1.47x
Dressbarn 0.01% 1.28x
Gymboree 0.02% 1.20x
H&M 0.01% 1.20x
Chicos 0.01% 1.14x
LOFT 0.01% 1.14x
Express 0.02% 1.08x
White House Black Market 0.01% 1.08x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.

Website Composition Index
norecipes.com 2.39% 56.77x
italianfoodforever.com 1.77% 52.08x
thefreshloaf.com 1.67% 51.02x
mygourmetconnection.com 2.09% 48.97x
maangchi.com 6.35% 48.83x
emerils.com 1.72% 48.22x
christinascucina.com 6.93% 47.80x
toriavey.com 9.89% 47.15x
laurainthekitchen.com 1.92% 45.32x
joyofbaking.com 1.80% 45.21x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.15% 20.93x
Canada Shopping - Kitchenware 0.20% 18.03x
Vegetarian Diet 5.33% 17.65x
Cakes & Sweets 0.36% 17.51x
Assorted Topics (Family, Household Wellness, The Beach) 10.30% 16.83x
Canada Consumer Product Cluster 0.79% 16.25x
Low Carb Diets 2.72% 15.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 14.37x
Stay at Home Mom 14.46% 13.55x
Toys Shopping 0.01% 13.47x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female