Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 46.31% 19.06x
Gourmet Food & Wine Researchers 46.21% 18.76x
Home Kitchen Chefs 46.35% 18.66x
Malaysian Food Enthusiasts 42.06% 16.46x
Healthy Eaters 40.66% 16.13x
Recipe Researchers 41.93% 15.75x
Nutrition Conscious Eaters 39.76% 15.60x
Home Design and Living Publication Readers 36.69% 15.41x
Home Kitchen Bakers 41.55% 15.30x
Italian Food Enthusiasts 40.56% 15.20x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.38x
REI 0.01% 1.23x
Zara 0.02% 1.21x
Ralph Lauren 0.02% 1.17x
American Apparel 0.02% 1.14x
Urban Outfitters 0.03% 1.12x
Talbots 0.03% 1.11x
Carhartt 0.30% 1.10x
Dressbarn 0.03% 1.10x
Lululemon 0.04% 1.08x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.

Website Composition Index
cooksillustrated.com 1.56% 41.84x
norecipes.com 3.82% 39.59x
italianfoodforever.com 2.13% 38.24x
finedininglovers.com 2.26% 37.35x
thefreshloaf.com 3.87% 37.24x
maangchi.com 3.50% 36.48x
hispanickitchen.com 3.77% 36.41x
gourmetsleuth.com 5.31% 36.36x
emerils.com 7.70% 35.59x
wholefoodsmarket.com 1.51% 35.13x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 12.94% 14.70x
Low Carb Diets 6.60% 14.67x
Food Cluster 2.20% 14.62x
Cakes & Sweets 3.93% 14.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 14.47x
Vegetarian Diet 15.84% 13.45x
Grilling 1.92% 12.91x
Vegans & Animal Welfare 2.13% 12.43x
Chef & Restaurant Resources 1.88% 11.98x
Stay at Home Mom 21.57% 11.94x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female