Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 34.25% | 18.71x |
| Home Kitchen Chefs | 34.96% | 18.36x |
| Cooking Show Fans | 37.17% | 17.98x |
| Italian Food Enthusiasts | 35.03% | 15.65x |
| Healthy Eaters | 27.80% | 15.56x |
| Mexican Food Enthusiasts | 35.48% | 15.13x |
| Home Kitchen Bakers | 31.68% | 14.94x |
| Nutrition Conscious Eaters | 26.62% | 14.89x |
| Malaysian Food Enthusiasts | 33.33% | 14.30x |
| Recipe Researchers | 29.18% | 14.26x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.46x |
| LL Bean | 0.01% | 1.46x |
| Patagonia | 0.01% | 1.33x |
| REI | 0.02% | 1.18x |
| The North Face | 0.03% | 1.18x |
| Hugo Boss | 0.02% | 1.17x |
| Free People | 0.02% | 1.15x |
| Urban Outfitters | 0.04% | 1.14x |
| Michael Kors | 0.02% | 1.13x |
| LOFT | 0.04% | 1.13x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cookscountry.com.
| Website | Composition | Index |
| cookscountry.com | 1.13% | 61.83x |
| cooksillustrated.com | 4.07% | 52.81x |
| kingarthurflour.com | 24.74% | 51.31x |
| italianfoodforever.com | 2.02% | 49.29x |
| norecipes.com | 2.66% | 47.90x |
| joyofbaking.com | 3.48% | 47.55x |
| thefreshloaf.com | 3.98% | 47.50x |
| gourmetsleuth.com | 6.93% | 47.41x |
| culinarylore.com | 1.13% | 47.26x |
| americastestkitchen.com | 1.94% | 45.77x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 4.19% | 15.86x |
| Cakes & Sweets | 5.24% | 14.82x |
| Food Cluster | 4.68% | 14.69x |
| Vegetarian Diet | 16.65% | 14.46x |
| Consumer Packaged Goods | 21.87% | 13.37x |
| Low Carb Diets | 8.05% | 13.03x |
| Chef & Restaurant Resources | 3.66% | 12.64x |
| Nutrition & Diabetic Living | 0.99% | 12.42x |
| Grilling | 3.08% | 12.10x |
| Homesteading | 2.87% | 12.00x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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