Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 36.43% | 23.74x |
| Gourmet Food & Wine Researchers | 35.66% | 23.40x |
| Home Kitchen Chefs | 36.06% | 22.69x |
| Italian Food Enthusiasts | 33.77% | 20.09x |
| Malaysian Food Enthusiasts | 32.89% | 19.88x |
| Mexican Food Enthusiasts | 34.26% | 19.59x |
| Healthy Eaters | 30.29% | 19.44x |
| Recipe Researchers | 30.72% | 19.40x |
| Nutrition Conscious Eaters | 29.04% | 18.98x |
| Home Kitchen Bakers | 30.97% | 18.93x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.68x |
| Bonobos | 0.09% | 1.40x |
| Club Monaco | 0.02% | 1.36x |
| Jos A. Bank Clothiers | 0.40% | 1.25x |
| Uniqlo | 0.02% | 1.21x |
| Mens Wearhouse | 0.62% | 1.20x |
| Intermix | 0.01% | 1.13x |
| Zara | 0.03% | 1.12x |
| Ralph Lauren | 0.02% | 1.12x |
| Lululemon | 0.07% | 1.11x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.
| Website | Composition | Index |
| cooksillustrated.com | 3.16% | 48.67x |
| italianfoodforever.com | 2.27% | 46.77x |
| laurainthekitchen.com | 1.25% | 44.99x |
| thefreshloaf.com | 4.17% | 44.99x |
| norecipes.com | 3.60% | 44.82x |
| gourmetsleuth.com | 6.59% | 43.90x |
| wholefoodsmarket.com | 4.10% | 43.69x |
| joyofbaking.com | 3.56% | 43.43x |
| muybuenocookbook.com | 2.54% | 42.79x |
| mygourmetconnection.com | 2.13% | 42.33x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 4.23% | 15.25x |
| Consumer Packaged Goods | 18.65% | 14.69x |
| Cakes & Sweets | 5.15% | 14.69x |
| Vegetarian Diet | 18.37% | 14.44x |
| Assorted Topics (Family, Household Wellness, The Beach) | 5.95% | 13.94x |
| Low Carb Diets | 9.04% | 13.67x |
| Chef & Restaurant Resources | 3.14% | 13.45x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.17% | 13.38x |
| Healthy Eating Researchers | 3.36% | 13.31x |
| Vegans & Animal Welfare | 3.72% | 12.94x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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