Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 25.55% | 21.97x |
| Home Kitchen Chefs | 29.95% | 21.87x |
| Cooking Show Fans | 29.70% | 21.42x |
| Healthy Diet Recipe Researchers | 26.60% | 18.62x |
| Korean Food Enthusiasts | 29.79% | 18.43x |
| Recipe Researchers | 23.61% | 18.33x |
| Healthy Eaters | 22.71% | 18.28x |
| Home Kitchen Bakers | 29.05% | 17.96x |
| Malaysian Food Enthusiasts | 28.51% | 17.93x |
| Nutrition Conscious Eaters | 21.62% | 17.84x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 1.37x |
| Banana Republic | 0.02% | 1.16x |
| Forever 21 | 0.02% | 1.13x |
| Zumiez | 0.02% | 1.11x |
| Talbots | 0.01% | 1.04x |
| LOFT | 0.02% | 1.03x |
| Victoria's Secret | 0.04% | 1.03x |
| White House Black Market | 0.02% | 1.01x |
| Carhartt | 0.21% | 1.01x |
| Dressbarn | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is norecipes.com.
| Website | Composition | Index |
| norecipes.com | 2.56% | 44.53x |
| thefreshloaf.com | 2.37% | 40.74x |
| italianfoodforever.com | 2.06% | 40.44x |
| pepperscale.com | 4.67% | 38.56x |
| christinascucina.com | 7.04% | 38.31x |
| maangchi.com | 4.33% | 37.55x |
| mygourmetconnection.com | 2.87% | 37.48x |
| toriavey.com | 12.48% | 37.15x |
| carnaldish.com | 1.44% | 36.09x |
| joyofbaking.com | 2.75% | 35.17x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.27% | 15.36x |
| Canada Shopping - Kitchenware | 0.22% | 15.26x |
| Vegetarian Diet | 6.94% | 14.63x |
| Canada Consumer Product Cluster | 1.40% | 14.61x |
| Cakes & Sweets | 0.57% | 14.25x |
| Low Carb Diets | 2.99% | 14.21x |
| Assorted Topics (Family, Household Wellness, The Beach) | 12.93% | 13.65x |
| Grilling | 0.40% | 11.92x |
| Stay at Home Mom | 16.36% | 11.86x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 11.65x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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