Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 35.20% | 20.75x |
| Gourmet Food & Wine Researchers | 38.42% | 19.81x |
| Cooking Show Fans | 40.49% | 19.44x |
| Italian Food Enthusiasts | 35.05% | 17.83x |
| Healthy Eaters | 29.36% | 17.64x |
| Nutrition Conscious Eaters | 28.49% | 16.95x |
| Malaysian Food Enthusiasts | 33.94% | 16.78x |
| Home Kitchen Bakers | 32.31% | 16.69x |
| Home Coffee Makers | 28.86% | 16.51x |
| Recipe Researchers | 31.34% | 16.48x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 1.42x |
| Uniqlo | 0.02% | 1.40x |
| Club Monaco | 0.01% | 1.38x |
| Zara | 0.04% | 1.32x |
| Levi Strauss | 0.02% | 1.29x |
| Madewell | 0.03% | 1.29x |
| Patagonia | 0.02% | 1.29x |
| Saint Laurent Paris | 0.01% | 1.27x |
| Supreme | 0.01% | 1.26x |
| Everlane | 0.00% | 1.26x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is kingarthurflour.com.
| Website | Composition | Index |
| kingarthurflour.com | 20.28% | 57.42x |
| cooksillustrated.com | 3.78% | 57.40x |
| italianfoodforever.com | 2.17% | 54.94x |
| joyofbaking.com | 3.43% | 52.73x |
| norecipes.com | 3.19% | 52.55x |
| thefreshloaf.com | 4.29% | 51.63x |
| gourmetsleuth.com | 6.91% | 51.52x |
| wholefoodsmarket.com | 5.13% | 50.50x |
| chilipeppermadness.com | 3.57% | 50.06x |
| mygourmetconnection.com | 1.73% | 49.50x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Assorted Topics (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.97% | 16.97x |
| Cakes & Sweets | 5.19% | 16.65x |
| Food Cluster | 4.59% | 16.53x |
| Vegetarian Diet | 17.72% | 15.67x |
| Consumer Packaged Goods | 20.79% | 15.59x |
| Nutrition & Diabetic Living | 0.98% | 14.80x |
| Chef & Restaurant Resources | 3.57% | 14.21x |
| Grilling | 2.91% | 14.20x |
| Low Carb Diets | 8.88% | 14.00x |
| Bird Watching | 1.20% | 13.67x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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