Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 50.89% | 22.69x |
| Gourmet Food & Wine Researchers | 51.03% | 22.24x |
| Home Kitchen Chefs | 50.40% | 22.11x |
| Malaysian Food Enthusiasts | 46.94% | 19.36x |
| Healthy Eaters | 43.07% | 19.31x |
| Recipe Researchers | 45.07% | 19.04x |
| Nutrition Conscious Eaters | 42.17% | 18.76x |
| Home Design and Living Publication Readers | 38.87% | 18.32x |
| Italian Food Enthusiasts | 44.99% | 18.08x |
| Home Kitchen Bakers | 44.42% | 17.99x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.35x |
| REI | 0.01% | 1.31x |
| Uniqlo | 0.02% | 1.28x |
| Carhartt | 0.07% | 1.26x |
| H&M | 0.06% | 1.17x |
| Chicos | 0.05% | 1.17x |
| Eddie Bauer | 0.02% | 1.15x |
| Free People | 0.02% | 1.15x |
| Dressbarn | 0.04% | 1.14x |
| Johnston and Murphy | 0.14% | 1.12x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.
| Website | Composition | Index |
| cooksillustrated.com | 2.29% | 60.01x |
| chefs-resources.com | 1.02% | 53.47x |
| italianfoodforever.com | 2.22% | 53.08x |
| norecipes.com | 4.08% | 51.78x |
| thefreshloaf.com | 4.01% | 50.82x |
| gourmetsleuth.com | 5.76% | 50.17x |
| wholefoodsmarket.com | 2.37% | 49.61x |
| whats4eats.com | 1.01% | 49.21x |
| mygourmetconnection.com | 2.22% | 48.72x |
| emerils.com | 8.97% | 48.36x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Consumer Packaged Goods.
| Content Affinity | Composition | Index |
| Consumer Packaged Goods | 15.20% | 18.05x |
| Food Cluster | 2.97% | 18.01x |
| Cakes & Sweets | 4.45% | 17.33x |
| Low Carb Diets | 7.54% | 17.29x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 17.02x |
| Vegetarian Diet | 16.75% | 16.77x |
| Grilling | 2.36% | 15.41x |
| Vegans & Animal Welfare | 2.58% | 15.30x |
| Chef & Restaurant Resources | 2.33% | 14.99x |
| Stay at Home Mom | 21.44% | 14.76x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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