Explore the Cooking Recipe & Ingredient Researchers Audience
Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.
INTERESTS
The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 45.14% | 19.91x |
| Home Kitchen Chefs | 46.63% | 19.47x |
| Cooking Show Fans | 47.17% | 19.46x |
| Healthy Eaters | 40.03% | 17.19x |
| Recipe Researchers | 39.99% | 17.00x |
| Malaysian Food Enthusiasts | 43.82% | 16.85x |
| Nutrition Conscious Eaters | 37.95% | 16.76x |
| Home Design and Living Publication Readers | 34.86% | 16.48x |
| Home Kitchen Bakers | 40.60% | 16.38x |
| Italian Food Enthusiasts | 39.41% | 16.35x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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APPAREL RETAILERS
The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.36x |
| Ann Taylor | 0.01% | 1.32x |
| American Apparel | 0.02% | 1.32x |
| Talbots | 0.02% | 1.26x |
| Lululemon | 0.02% | 1.26x |
| Chicos | 0.03% | 1.20x |
| Madewell | 0.01% | 1.18x |
| Jos A. Bank Clothiers | 0.03% | 1.18x |
| Urban Outfitters | 0.02% | 1.16x |
| Mens Wearhouse | 0.04% | 1.14x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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WEBSITES
The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cooksillustrated.com.
| Website | Composition | Index |
| cooksillustrated.com | 1.28% | 41.10x |
| norecipes.com | 3.87% | 38.57x |
| italianfoodforever.com | 2.15% | 37.40x |
| hispanickitchen.com | 3.34% | 36.80x |
| finedininglovers.com | 1.94% | 36.54x |
| gourmetsleuth.com | 4.99% | 35.89x |
| thefreshloaf.com | 4.01% | 35.85x |
| maangchi.com | 3.60% | 35.33x |
| cookitsimply.com | 2.15% | 34.87x |
| emerils.com | 7.26% | 34.72x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 3.65% | 15.71x |
| Consumer Packaged Goods | 11.63% | 15.31x |
| Low Carb Diets | 6.76% | 15.21x |
| Food Cluster | 1.78% | 15.20x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 14.32x |
| Vegetarian Diet | 15.94% | 14.19x |
| Grilling | 1.68% | 13.88x |
| Vegans & Animal Welfare | 2.07% | 13.46x |
| Chef & Restaurant Resources | 1.59% | 12.92x |
| Stay at Home Mom | 22.35% | 12.54x |
Composition Percentage:
The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
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DEMOGRAPHICS
The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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