Dstillery Audiences

COOKING RECIPE & INGREDIENT RESEARCHERS

Audience Size: 5 Million Devices

Explore the Cooking Recipe & Ingredient Researchers Audience

Below you'll find more information about the Cooking Recipe & Ingredient Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Cooking Recipe & Ingredient Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Recipe & Ingredient Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Recipe & Ingredient Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 34.25% 18.71x
Home Kitchen Chefs 34.96% 18.36x
Cooking Show Fans 37.17% 17.98x
Italian Food Enthusiasts 35.03% 15.65x
Healthy Eaters 27.80% 15.56x
Mexican Food Enthusiasts 35.48% 15.13x
Home Kitchen Bakers 31.68% 14.94x
Nutrition Conscious Eaters 26.62% 14.89x
Malaysian Food Enthusiasts 33.33% 14.30x
Recipe Researchers 29.18% 14.26x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Interest attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Recipe & Ingredient Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Recipe & Ingredient Researchers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.46x
LL Bean 0.01% 1.46x
Patagonia 0.01% 1.33x
REI 0.02% 1.18x
The North Face 0.03% 1.18x
Hugo Boss 0.02% 1.17x
Free People 0.02% 1.15x
Urban Outfitters 0.04% 1.14x
Michael Kors 0.02% 1.13x
LOFT 0.04% 1.13x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Location attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Recipe & Ingredient Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Recipe & Ingredient Researchers audience is cookscountry.com.

Website Composition Index
cookscountry.com 1.13% 61.83x
cooksillustrated.com 4.07% 52.81x
kingarthurflour.com 24.74% 51.31x
italianfoodforever.com 2.02% 49.29x
norecipes.com 2.66% 47.90x
joyofbaking.com 3.48% 47.55x
thefreshloaf.com 3.98% 47.50x
gourmetsleuth.com 6.93% 47.41x
culinarylore.com 1.13% 47.26x
americastestkitchen.com 1.94% 45.77x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Web attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Recipe & Ingredient Researchers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.19% 15.86x
Cakes & Sweets 5.24% 14.82x
Food Cluster 4.68% 14.69x
Vegetarian Diet 16.65% 14.46x
Consumer Packaged Goods 21.87% 13.37x
Low Carb Diets 8.05% 13.03x
Chef & Restaurant Resources 3.66% 12.64x
Nutrition & Diabetic Living 0.99% 12.42x
Grilling 3.08% 12.10x
Homesteading 2.87% 12.00x
Composition Percentage: The overlap percentage between the Cooking Recipe & Ingredient Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cooking Recipe & Ingredient Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Recipe & Ingredient Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female