Dstillery Audiences

COSTUMES

Audience Size: 73.9 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 73.9 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 72.06% 34.18x
Sleepwear Shoppers 56.72% 30.79x
Dance Clothing Shoppers 56.61% 29.02x
Patriotic Party Decoration Shoppers 58.62% 28.50x
Blu-ray & DVD Movie Shoppers 4.54% 28.45x
Cosplay Enthusiasts 52.31% 28.31x
Candy Shoppers 44.91% 25.99x
Disney Vacation Planners 40.46% 25.82x
Sweet Tooths 50.09% 25.70x
Orlando Activities Researchers 36.00% 24.60x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is LL Bean.

Location Composition Index
LL Bean 0.02% 4.58x
Uniqlo 0.07% 3.85x
Carhartt 0.01% 3.82x
Intermix 0.03% 3.58x
Express Outlets 0.03% 3.54x
Lorna Jane 0.01% 3.36x
Calvin Klein 0.02% 3.00x
Belk 0.03% 2.49x
Bonobos 0.14% 2.16x
Everlane 0.01% 1.98x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is spencersonline.com.

Website Composition Index
spencersonline.com 29.21% 418.78x
spirithalloween.com 22.27% 207.86x
superherostuff.com 5.55% 80.45x
chasing-fireflies.com 9.74% 77.36x
dancewearsolutions.com 7.17% 61.53x
worldmarket.com 4.07% 55.77x
stumpsparty.com 4.09% 55.08x
toysrus.com 11.19% 54.12x
katespade.com 4.69% 52.93x
rue21.com 10.01% 52.14x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.91% 390.16x
Tattoos & Costumes 1.95% 97.91x
Beach & Intimate Wear 5.07% 65.90x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.83% 65.55x
Concert Posters 2.86% 57.93x
Cheerleading 5.97% 57.28x
Watches & Jewelry 0.07% 52.49x
Holiday Gifts 2.79% 42.64x
Fashion & Cosmetics 0.13% 41.94x
Sports Apparel 2.10% 40.53x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female