Dstillery Audiences

COSTUMES

Audience Size: 85.1 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 85.1 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 71.44% 31.62x
Sleepwear Shoppers 56.07% 30.29x
Dance Clothing Shoppers 55.26% 28.89x
Patriotic Party Decoration Shoppers 59.00% 28.62x
Cosplay Enthusiasts 54.44% 27.60x
Disney Vacation Planners 39.29% 25.77x
Candy Shoppers 44.21% 25.69x
Sweet Tooths 49.32% 25.14x
Orlando Activities Researchers 34.15% 24.21x
Halloween Decorations Shoppers 50.54% 23.88x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Journeys.

Location Composition Index
Journeys 0.07% 2.28x
Express 0.05% 2.27x
Lane Bryant 0.09% 2.17x
Buckle 0.12% 1.36x
Jos A. Bank Clothiers 0.34% 1.32x
Hollister 0.03% 1.30x
Free People 0.02% 1.30x
Patagonia 0.02% 1.28x
Old Navy 0.07% 1.27x
Zara 0.02% 1.26x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is spencersonline.com.

Website Composition Index
spencersonline.com 30.10% 352.04x
spirithalloween.com 23.27% 176.40x
costume-works.com 7.25% 99.16x
charlotterusse.com 5.93% 94.79x
superherostuff.com 5.39% 70.50x
chasing-fireflies.com 10.00% 70.43x
medievalcollectibles.com 5.11% 69.32x
pricefalls.com 3.60% 59.06x
dancewearsolutions.com 7.08% 53.30x
christmascentral.com 3.08% 50.39x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 1.87% 89.19x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.50% 65.56x
Beach & Intimate Wear 5.09% 63.00x
Cheerleading 5.89% 55.37x
Concert Posters 2.77% 55.31x
Holiday Gifts 2.69% 41.64x
Sports Apparel 1.89% 37.36x
Higher-End Fashion Brands 4.30% 37.17x
Toys Shopping 12.73% 37.10x
Nepal News 1.05% 35.72x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female