Dstillery Audiences

COSTUMES

Audience Size: 49 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 49 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 80.77% 25.33x
Sleepwear Shoppers 62.13% 20.40x
Patriotic Party Decoration Shoppers 62.36% 19.71x
Dance Clothing Shoppers 58.00% 19.28x
Cosplay Enthusiasts 60.48% 18.28x
Action Figure and Collectibles Shoppers 52.77% 17.77x
Disney Vacation Planners 43.33% 17.22x
Halloween Decorations Shoppers 59.87% 16.70x
Candy Shoppers 47.97% 16.49x
Big Box Shoppers 46.26% 16.33x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.06% 2.89x
Lululemon 0.10% 2.77x
The North Face 0.04% 2.58x
Aeropostale 0.14% 2.42x
Talbots 0.06% 2.07x
Bonobos 0.02% 1.96x
Forever 21 0.08% 1.86x
Zara 0.04% 1.86x
Madewell 0.04% 1.84x
The Childrens Place 0.14% 1.72x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is chasing-fireflies.com.

Website Composition Index
chasing-fireflies.com 10.40% 69.00x
rosewholesale.com 7.83% 59.85x
dancewearsolutions.com 5.85% 55.48x
shindigz.com 11.32% 49.50x
journeys.com 7.22% 47.44x
milanoo.com 5.03% 46.53x
opentip.com 5.11% 44.68x
joann.com 5.30% 39.00x
veruta.com 5.87% 38.93x
burlington.com 6.46% 36.65x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 2.34% 85.63x
Beach & Intimate Wear 2.76% 78.21x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.67% 71.56x
Cheerleading 4.28% 61.19x
Concert Posters 1.67% 49.61x
Holiday Gifts 1.90% 41.44x
Nepal News 1.05% 35.72x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.40% 35.25x
Toys Shopping 7.83% 32.18x
Party Suppliers 16.80% 31.91x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female