Dstillery Audiences

COSTUMES

Audience Size: 106 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 106 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Sleepwear Shoppers.

Interest Composition Index
Sleepwear Shoppers 55.23% 24.52x
Patriotic Party Decoration Shoppers 53.26% 24.13x
Cosplay Enthusiasts 55.33% 22.50x
Dance Clothing Shoppers 53.23% 22.47x
Halloween Decorations Shoppers 52.18% 20.87x
Intimates Shoppers 47.93% 20.74x
Sweet Tooths 46.52% 20.47x
Disney Vacation Planners 37.71% 20.06x
Candy Shoppers 42.09% 19.60x
Christmas Decorations Shoppers 37.81% 18.22x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Kate Spade.

Location Composition Index
Kate Spade 0.05% 2.87x
Armani 0.07% 2.54x
Uniqlo 0.03% 2.46x
Charlotte Russe 0.03% 1.76x
Gymboree 0.05% 1.73x
Chicos 0.08% 1.66x
Ann Taylor 0.03% 1.59x
Michael Kors 0.03% 1.49x
Lululemon 0.09% 1.47x
Patagonia 0.03% 1.44x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is spencersonline.com.

Website Composition Index
spencersonline.com 31.20% 371.11x
spirithalloween.com 23.84% 186.74x
costume-works.com 7.39% 106.02x
charlotterusse.com 6.25% 100.60x
coolest-homemade-costumes.com 4.79% 100.02x
medievalcollectibles.com 4.78% 83.98x
superherostuff.com 5.11% 81.31x
chasing-fireflies.com 9.68% 77.45x
maykool.com 4.29% 68.62x
save-on-crafts.com 3.33% 67.33x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 1.99% 81.41x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.42% 63.77x
Beach & Intimate Wear 5.13% 54.53x
Cheerleading 5.79% 51.29x
Concert Posters 2.78% 50.28x
Holiday Gifts 2.54% 36.86x
Sports Apparel 2.07% 36.40x
Assorted Topics (Toys, T-Shirts, Volvos) 0.55% 36.20x
Nepal News 1.05% 35.72x
Hipster Clothing 1.96% 34.71x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female