Dstillery Audiences

COSTUMES

Audience Size: 13.9 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 76.79% 28.62x
Patriotic Party Decoration Shoppers 64.29% 25.75x
Dance Clothing Shoppers 63.10% 22.50x
Action Figure and Collectibles Shoppers 61.90% 21.44x
Sleepwear Shoppers 63.69% 20.68x
Candy Shoppers 52.38% 20.52x
Bargain Shopping Researchers 42.86% 19.84x
Shapewear & Leggings Shoppers 49.40% 18.66x
Apartment Furniture Shoppers 40.48% 18.51x
Sweet Tooths 52.38% 18.35x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Coach.

Location Composition Index
Coach 0.06% 3.33x
Michael Kors 0.06% 2.66x
Armani 0.02% 1.94x
American Eagle Outfitters 0.03% 1.69x
Jos A. Bank Clothiers 0.03% 1.64x
Levi Strauss 0.02% 1.62x
Uniqlo 0.02% 1.51x
Urban Outfitters 0.03% 1.47x
American Apparel 0.02% 1.39x
Tommy Bahama 0.02% 1.35x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is steinmart.com.

Website Composition Index
steinmart.com 10.73% 27.88x
dollartree.com 21.38% 27.38x
walmart.com 11.81% 26.50x
partycity.com 61.42% 24.58x
worthpoint.com 16.42% 23.47x
babble.com 8.91% 22.01x
geniuskitchen.com 18.38% 20.61x
healthychildren.org 7.99% 19.64x
overstock.com 10.85% 19.63x
thisisinsider.com 14.47% 18.83x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 5.38% 51.21x
Toys Shopping 5.05% 46.69x
Shopping Catalogs 2.85% 37.42x
Nepal News 1.05% 35.72x
Hair & Beauty 2.52% 32.78x
Custom Printing 3.51% 26.72x
Beauty & Cosmetics 2.63% 26.13x
Cakes & Sweets 4.28% 23.89x
Shoes & Accessories 4.28% 23.83x
Medical Supplies 2.41% 23.51x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
55-64
Gender