Dstillery Audiences

COSTUMES

Audience Size: 21.1 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 76.42% 28.85x
Patriotic Party Decoration Shoppers 63.21% 24.95x
Dance Clothing Shoppers 63.21% 23.31x
Sleepwear Shoppers 63.68% 22.45x
Candy Shoppers 53.30% 21.38x
Sweet Tooths 53.77% 20.20x
Action Figure and Collectibles Shoppers 54.25% 20.17x
Shapewear & Leggings Shoppers 50.00% 20.04x
Online Home Decor Shoppers 40.09% 18.94x
Big Box Shoppers 44.81% 18.72x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Coach.

Location Composition Index
Coach 0.06% 3.33x
Michael Kors 0.06% 2.66x
Carhartt 0.32% 2.04x
Armani 0.02% 1.94x
American Eagle Outfitters 0.03% 1.69x
Jos A. Bank Clothiers 0.03% 1.64x
Levi Strauss 0.02% 1.62x
Uniqlo 0.02% 1.51x
Urban Outfitters 0.03% 1.47x
American Apparel 0.02% 1.39x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is tbdress.com.

Website Composition Index
tbdress.com 10.15% 38.92x
ericdress.com 8.51% 35.78x
parenting.com 10.31% 31.68x
partycity.com 59.56% 27.26x
hammacher.com 6.89% 27.19x
steinmart.com 11.15% 26.81x
riteaid.com 7.66% 25.83x
kraftrecipes.com 6.63% 25.55x
dollartree.com 22.12% 25.40x
walmart.com 12.22% 24.98x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 6.03% 50.92x
Party Suppliers 13.58% 50.86x
Custom Gifts 5.40% 46.17x
Bridal Fashion 1.98% 37.27x
Nepal News 1.05% 35.72x
Fashion & Retail 19.06% 33.21x
Shopping Catalogs 2.52% 31.40x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.35% 28.62x
Custom Printing 4.14% 28.43x
Hair & Beauty 2.43% 27.58x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female