Dstillery Audiences

COSTUMES

Audience Size: 135.3 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 135.3 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 49.77% 22.10x
Halloween Decorations Shoppers 54.68% 20.24x
Cosplay Enthusiasts 56.41% 20.09x
Dance Clothing Shoppers 51.03% 19.39x
Intimates Shoppers 47.42% 18.42x
Sweet Tooths 44.58% 17.73x
Candy Shoppers 39.15% 16.72x
Harry Potter Fans 47.53% 16.08x
Halloween Costume Shoppers 80.31% 15.64x
Christmas Decorations Shoppers 38.96% 15.19x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Coach.

Location Composition Index
Coach 0.10% 1.84x
Dressbarn 0.07% 1.83x
American Eagle Outfitters 0.08% 1.52x
Banana Republic 0.04% 1.07x
Talbots 0.05% 1.06x
Carhartt 0.20% 1.05x
Victoria's Secret 0.07% 0.99x
Urban Outfitters 0.04% 0.98x
The Childrens Place 0.04% 0.95x
Old Navy 0.05% 0.93x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is halloweenexpress.com.

Website Composition Index
halloweenexpress.com 22.07% 444.52x
spencersonline.com 33.43% 285.71x
spirithalloween.com 25.19% 148.39x
costume-works.com 7.39% 78.74x
coolest-homemade-costumes.com 4.85% 77.77x
charlotterusse.com 6.73% 76.60x
medievalcollectibles.com 4.65% 76.19x
superherostuff.com 5.00% 71.84x
chasing-fireflies.com 9.67% 65.01x
birthdaydirect.com 2.41% 62.25x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 3.29% 51.14x
Beach & Intimate Wear 5.01% 41.11x
Cheerleading 5.32% 40.87x
Concert Posters 2.60% 36.20x
Hipster Clothing 1.80% 28.80x
Holiday Gifts 2.51% 27.78x
Sports Apparel 1.88% 26.95x
Higher-End Fashion Brands 4.34% 25.40x
Toys Shopping 11.69% 23.90x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.89% 23.83x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female