Dstillery Audiences

COSTUMES

Audience Size: 36.3 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 80.47% 28.41x
Patriotic Party Decoration Shoppers 61.52% 24.10x
Dance Clothing Shoppers 61.52% 21.73x
Sleepwear Shoppers 63.85% 20.52x
Candy Shoppers 48.40% 18.51x
Sweet Tooths 51.02% 18.19x
Cosplay Enthusiasts 64.43% 18.13x
Shapewear & Leggings Shoppers 46.36% 17.68x
Halloween Decorations Shoppers 60.06% 17.51x
Action Figure and Collectibles Shoppers 52.77% 17.46x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 2.75x
Talbots 0.05% 2.65x
Gymboree 0.05% 2.29x
Hugo Boss 0.03% 1.96x
Armani 0.02% 1.94x
Brooks Brothers 0.03% 1.74x
Mens Wearhouse 0.07% 1.66x
Levi Strauss 0.02% 1.62x
Zumiez 0.05% 1.52x
Chicos 0.05% 1.52x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is shindigz.com.

Website Composition Index
shindigz.com 11.16% 57.23x
veruta.com 5.85% 39.82x
burlington.com 6.57% 39.76x
mattel.com 7.08% 31.34x
sallybeauty.com 8.83% 30.97x
rosegal.com 4.75% 30.31x
rageon.com 5.37% 30.06x
dollskill.com 9.61% 29.98x
tbdress.com 10.80% 26.63x
collectors.com 6.61% 26.41x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.13% 78.72x
Cheerleading 3.90% 70.48x
Holiday Gifts 1.37% 41.41x
Toys Shopping 7.03% 39.85x
Party Suppliers 15.38% 37.06x
Nepal News 1.05% 35.72x
Discount Shopping 2.03% 33.25x
Custom Gifts 5.60% 32.64x
Bridal Fashion 2.03% 28.17x
Shopping Catalogs 2.58% 27.00x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female