Dstillery Audiences

COSTUMES

Audience Size: 55.4 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 55.4 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 76.78% 23.51x
Sleepwear Shoppers 63.01% 21.15x
Dance Clothing Shoppers 63.64% 21.14x
Patriotic Party Decoration Shoppers 66.62% 20.91x
Big Box Shoppers 54.49% 20.49x
Disney Vacation Planners 50.70% 19.57x
Cosplay Enthusiasts 59.67% 19.10x
Candy Shoppers 52.90% 19.03x
Orlando Activities Researchers 45.19% 18.90x
Action Figure and Collectibles Shoppers 50.90% 18.23x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 4.89x
Calvin Klein 0.02% 4.47x
Ralph Lauren 0.05% 3.86x
Carhartt 0.01% 3.82x
Express Outlets 0.03% 3.54x
Lorna Jane 0.01% 3.39x
Intermix 0.02% 2.31x
LL Bean 0.02% 2.24x
Uniqlo 0.04% 2.23x
Coach 0.12% 2.21x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is chasing-fireflies.com.

Website Composition Index
chasing-fireflies.com 9.94% 73.07x
dancewearsolutions.com 6.90% 62.58x
rue21.com 8.53% 61.37x
toysrus.com 9.58% 60.74x
rosewholesale.com 11.41% 52.65x
society6.com 5.53% 52.18x
milanoo.com 4.77% 51.21x
shindigz.com 12.67% 48.95x
opentip.com 6.16% 45.88x
journeys.com 11.75% 45.62x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.91% 390.16x
Tattoos & Costumes 2.25% 114.70x
Beach & Intimate Wear 4.26% 73.48x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 4.15% 72.50x
Concert Posters 2.98% 68.68x
Cheerleading 5.23% 55.91x
Fashion & Cosmetics 0.12% 48.82x
Sports Apparel 2.02% 47.32x
As Seen On TV Products 0.26% 46.11x
Holiday Gifts 2.41% 44.03x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female