Dstillery Audiences

COSTUMES

Audience Size: 65 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Costume Shoppers.

Interest Composition Index
Halloween Costume Shoppers 80.80% 27.33x
Patriotic Party Decoration Shoppers 59.14% 21.04x
Dance Clothing Shoppers 56.49% 19.83x
Sleepwear Shoppers 60.29% 19.63x
Cosplay Enthusiasts 61.61% 18.46x
Big Box Shoppers 45.78% 17.99x
Disney Vacation Planners 43.18% 17.49x
Halloween Decorations Shoppers 60.91% 17.36x
Action Figure and Collectibles Shoppers 50.85% 17.24x
Candy Shoppers 46.32% 17.23x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 3.70x
Eddie Bauer 0.06% 3.07x
Bonobos 0.03% 2.78x
Lululemon 0.07% 2.12x
Ralph Lauren 0.01% 1.95x
LOFT 0.10% 1.78x
Zumiez 0.10% 1.78x
Express Outlets 0.02% 1.73x
Forever 21 0.07% 1.73x
Zara 0.03% 1.72x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is halloweenexpress.com.

Website Composition Index
halloweenexpress.com 39.43% 411.77x
costume-works.com 8.18% 67.28x
rue21.com 5.93% 62.77x
coolest-homemade-costumes.com 5.76% 61.86x
toysrus.com 6.09% 58.89x
chasing-fireflies.com 10.87% 55.67x
dancewearsolutions.com 5.83% 54.75x
rosewholesale.com 8.30% 54.48x
journeys.com 8.42% 48.53x
miccostumes.com 4.00% 48.40x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 2.90% 73.46x
Tattoos & Costumes 2.53% 72.31x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.59% 64.05x
Concert Posters 1.83% 60.47x
Cheerleading 4.44% 54.96x
Holiday Gifts 1.79% 42.83x
Sports Apparel 1.20% 39.36x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.54% 39.22x
Toys Shopping 8.50% 36.77x
Nepal News 1.05% 35.72x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female