Dstillery Audiences

COSTUMES

Audience Size: 148.1 Thousand Devices

Explore the Costumes Audience

Below you'll find more information about the Costumes audience, broken down in different categories based on their digital and physical behaviors. These are 148.1 thousand unique devices whose actions qualify for the Costumes audience.

Dstillery Crafted Audiences

INTERESTS

The Costumes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costumes audience is Halloween Decorations Shoppers.

Interest Composition Index
Halloween Decorations Shoppers 58.23% 21.86x
Cosplay Enthusiasts 56.79% 20.45x
Patriotic Party Decoration Shoppers 48.39% 19.43x
Dance Clothing Shoppers 49.34% 17.54x
Intimates Shoppers 48.22% 17.25x
Sweet Tooths 43.30% 16.22x
Halloween Costume Shoppers 84.58% 15.55x
Candy Shoppers 37.45% 15.34x
Halloween Enthusiasts 42.11% 14.67x
Harry Potter Fans 5.97% 13.90x
Composition Percentage: The overlap percentage between the Costumes audience and the Interest attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costumes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costumes audience is Gap.

Location Composition Index
Gap 0.12% 1.55x
Coach 0.06% 1.35x
The Childrens Place 0.05% 1.34x
Chicos 0.04% 1.06x
Old Navy 0.05% 1.01x
Carhartt 0.16% 0.93x
Talbots 0.03% 0.77x
Dressbarn 0.03% 0.77x
Lululemon 0.03% 0.75x
Victoria's Secret 0.03% 0.57x
Composition Percentage: The overlap percentage between the Costumes audience and the Location attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costumes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costumes audience is halloweenexpress.com.

Website Composition Index
halloweenexpress.com 24.23% 353.92x
spencersonline.com 35.51% 241.37x
spirithalloween.com 27.01% 129.14x
windycitynovelties.com 3.96% 91.27x
entertainmentearth.com 3.29% 85.10x
medievalcollectibles.com 4.56% 76.05x
superherostuff.com 4.85% 72.33x
lookhuman.com 2.73% 64.70x
charlotterusse.com 7.07% 64.10x
halloweenforum.com 2.31% 63.88x
Composition Percentage: The overlap percentage between the Costumes audience and the Web attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costumes audience is Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 3.31% 50.40x
Tattoos & Costumes 2.06% 46.19x
Cheerleading 4.81% 37.58x
Beach & Intimate Wear 4.78% 37.56x
Concert Posters 2.53% 32.65x
Hipster Clothing 1.78% 29.16x
Sports Apparel 1.59% 26.96x
Custom Gifts 6.92% 24.55x
Holiday Gifts 1.92% 24.27x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.96% 23.63x
Composition Percentage: The overlap percentage between the Costumes audience and the Content Affinity attribute.
Index: A comparison of the Costumes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costumes audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999