COUPONS

Audience Size: 1.9 Million Devices

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Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Coupons audience.

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest	Composition	Index
Misc-Deal Seekers or Coupon Shoppers	42.97%	25.80x
Coupon Researchers	44.40%	24.38x
Price Conscious Grocery Shoppers	42.83%	23.61x
Bargain Shopping Researchers	27.06%	17.08x
Budget Grocery Shoppers	27.92%	15.09x
Sale Seekers	21.19%	13.44x
Discount Big Box Shoppers	22.21%	13.18x
Pain Medication Users	26.34%	11.65x
Soap Shoppers	23.39%	11.41x
Drug Store Shoppers	22.80%	11.20x

Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.

Index: A comparison of the Coupons audience to the internet population.

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Belk.

Location	Composition	Index
Belk	0.02%	1.75x
Dressbarn	0.05%	1.22x
Aeropostale	0.03%	1.13x
Hollister	0.01%	1.09x
Carhartt	0.21%	1.09x
Charlotte Russe	0.02%	1.07x
Lane Bryant	0.04%	1.07x
Old Navy	0.06%	1.04x
The Childrens Place	0.04%	1.04x
Brooks Brothers	0.03%	1.03x

Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.

Index: A comparison of the Coupons audience to the internet population.

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is commonkindness.com.

Website	Composition	Index
commonkindness.com	1.09%	179.86x
sunday-paper-coupons.com	1.64%	177.25x
thecouponingcouple.com	14.79%	172.50x
ladysavings.com	0.47%	169.35x
lozo.com	12.28%	162.38x
smartsource.com	3.04%	162.15x
totallytarget.com	3.74%	154.05x
thcmmarketplace.com	0.43%	143.49x
couponmom.com	12.55%	140.12x
livingrichwithcoupons.com	9.77%	135.62x

Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.

Index: A comparison of the Coupons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity	Composition	Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	2.31%	30.74x
Consumer Rewards	1.63%	29.45x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.21%	22.24x
Survey Websites	0.14%	21.32x
Coupons & Family	8.62%	18.79x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood)	0.27%	17.73x
Scrapbooking & Home Art Projects	4.77%	15.43x
Mommy Bloggers	4.94%	14.96x
Female Lifestyle Content Readers	3.49%	14.66x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	11.14%	14.58x

Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.

Index: A comparison of the Coupons audience to the internet population.

DEMOGRAPHICS

The Coupons audience resonates most for the following age and income brackets.

Age

55-64

Income

$50,000-$74,999