Dstillery Audiences

COUPONS

Audience Size: 1.8 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 43.82% 27.68x
Coupon Researchers 44.17% 26.41x
Price Conscious Grocery Shoppers 45.13% 25.36x
Bargain Shopping Researchers 28.05% 20.44x
Budget Grocery Shoppers 25.51% 18.78x
Discount Big Box Shoppers 23.48% 15.02x
Sale Seekers 23.46% 14.89x
Soap Shoppers 22.89% 13.77x
Pain Medication Users 23.96% 13.29x
Drug Store Shoppers 22.55% 13.00x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.38% 1.12x
Jos A. Bank Clothiers 0.21% 0.99x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is sunday-paper-coupons.com.

Website Composition Index
sunday-paper-coupons.com 1.33% 163.62x
totallytarget.com 3.21% 151.96x
thecouponingcouple.com 15.88% 149.87x
lozo.com 6.17% 149.59x
couponmom.com 11.51% 133.94x
smartsource.com 3.29% 131.75x
truecouponing.com 1.43% 128.12x
forthemommas.com 4.84% 113.99x
ladysavings.com 6.56% 113.92x
southernsavers.com 8.28% 109.15x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.99% 29.33x
Coupons & Family 9.99% 19.29x
Scrapbooking & Home Art Projects 5.94% 15.51x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.96% 14.95x
Mommy Bloggers 6.54% 14.63x
Toys Shopping 5.14% 14.45x
Female Lifestyle Content Readers 4.49% 14.07x
Food Cluster 3.86% 13.82x
Promo Codes 7.54% 12.85x
DIY Decoration & Furniture 3.00% 12.84x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female