Dstillery Audiences

COUPONS

Audience Size: 1.7 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 53.19% 22.01x
Coupon Researchers 55.16% 21.25x
Price Conscious Grocery Shoppers 54.03% 20.27x
Bargain Shopping Researchers 37.62% 16.15x
Budget Grocery Shoppers 35.17% 15.17x
Sale Seekers 30.76% 12.62x
Discount Big Box Shoppers 31.31% 12.33x
Soap Shoppers 31.86% 11.69x
Parents with Kids 32.01% 11.66x
Pain Medication Users 30.34% 11.26x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Buckle.

Location Composition Index
Buckle 0.34% 1.38x
Express Outlets 0.01% 1.36x
Belk 0.01% 1.24x
Lane Bryant 0.05% 1.15x
Mens Wearhouse 0.49% 1.14x
Dressbarn 0.05% 1.12x
Tommy Bahama 0.03% 1.10x
Hollister 0.05% 1.09x
Jos A. Bank Clothiers 0.28% 1.09x
White House Black Market 0.33% 1.06x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is sunday-paper-coupons.com.

Website Composition Index
sunday-paper-coupons.com 1.05% 147.89x
totallytarget.com 3.13% 139.10x
lozo.com 3.84% 136.69x
smartsource.com 2.18% 130.93x
thecouponingcouple.com 14.31% 129.69x
couponmom.com 11.40% 123.29x
forthemommas.com 4.43% 101.81x
livingrichwithcoupons.com 12.87% 98.91x
southernsavers.com 7.44% 97.67x
krogerkrazy.com 5.87% 96.49x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.75% 35.36x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.74% 28.65x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 28.44x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 20.69x
Coupons & Family 10.04% 19.88x
Survey Websites 0.10% 18.40x
Decoration & Fabric 0.04% 17.81x
Scrapbooking & Home Art Projects 5.65% 16.53x
Comedy Content 0.60% 16.01x
Mommy Bloggers 6.71% 15.81x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female