Dstillery Audiences

COUPONS

Audience Size: 1.9 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 42.75% 26.02x
Coupon Researchers 43.75% 24.78x
Price Conscious Grocery Shoppers 44.71% 23.88x
Bargain Shopping Researchers 28.48% 18.05x
Budget Grocery Shoppers 29.63% 15.73x
Discount Big Box Shoppers 23.87% 13.78x
Sale Seekers 23.19% 13.68x
Soap Shoppers 22.90% 12.29x
Pain Medication Users 24.46% 12.26x
Parents with Kids 23.28% 12.11x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.44x
Belk 0.02% 1.41x
Dressbarn 0.05% 1.31x
Lane Bryant 0.06% 1.25x
Aeropostale 0.03% 1.24x
Charlotte Russe 0.02% 1.15x
Journeys 0.04% 1.10x
Old Navy 0.06% 1.08x
Carhartt 0.14% 1.08x
Columbia 0.01% 1.07x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is ladysavings.com.

Website Composition Index
ladysavings.com 3.76% 180.55x
sunday-paper-coupons.com 1.36% 178.98x
thecouponingcouple.com 16.25% 168.71x
lozo.com 7.28% 165.04x
totallytarget.com 3.63% 162.91x
smartsource.com 3.03% 150.34x
couponmom.com 11.15% 146.26x
truecouponing.com 1.68% 137.14x
southernsavers.com 8.56% 124.95x
forthemommas.com 4.95% 124.62x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.06% 30.92x
Consumer Rewards 1.27% 27.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 27.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.29% 20.13x
Survey Websites 0.12% 20.08x
Coupons & Family 9.68% 19.99x
Scrapbooking & Home Art Projects 6.09% 16.58x
Decoration & Fabric 0.05% 16.30x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.90% 15.83x
Mommy Bloggers 6.37% 15.80x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female