Dstillery Audiences

COUPONS

Audience Size: 1.8 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 48.51% 24.26x
Coupon Researchers 49.70% 23.75x
Price Conscious Grocery Shoppers 49.25% 22.83x
Mid Size SUV Auto Intenders 26.49% 19.32x
Bargain Shopping Researchers 37.37% 18.79x
Budget Grocery Shoppers 37.90% 17.29x
Sale Seekers 30.93% 14.12x
Shelf-Stable Food Content Readers 0.42% 14.10x
Discount Big Box Shoppers 31.30% 13.88x
Parents with Kids 29.72% 13.84x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Express.

Location Composition Index
Express 0.01% 1.30x
Old Navy 0.02% 1.27x
Carhartt 0.17% 1.25x
The Childrens Place 0.01% 1.07x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is lozo.com.

Website Composition Index
lozo.com 1.73% 116.92x
totallytarget.com 2.53% 107.14x
smartsource.com 1.01% 104.46x
grocerycouponnetwork.com 1.00% 101.08x
couponmom.com 8.93% 98.66x
thecouponingcouple.com 13.64% 95.70x
forthemommas.com 3.38% 84.33x
livingrichwithcoupons.com 11.67% 75.28x
southernsavers.com 5.10% 73.56x
bargainstobounty.com 1.78% 72.54x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.03% 31.82x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 30.04x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.05% 28.96x
Consumer Rewards 0.39% 28.58x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 25.38x
Coupons & Family 9.80% 19.45x
Food Cluster 1.57% 17.77x
Survey Websites 0.03% 17.04x
Comedy Content 0.41% 16.77x
Toys Shopping 2.27% 16.65x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female