Explore the Coupons Audience
Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coupons audience.
INTERESTS
The Coupons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 48.51% | 24.26x |
| Coupon Researchers | 49.70% | 23.75x |
| Price Conscious Grocery Shoppers | 49.25% | 22.83x |
| Mid Size SUV Auto Intenders | 26.49% | 19.32x |
| Bargain Shopping Researchers | 37.37% | 18.79x |
| Budget Grocery Shoppers | 37.90% | 17.29x |
| Sale Seekers | 30.93% | 14.12x |
| Shelf-Stable Food Content Readers | 0.42% | 14.10x |
| Discount Big Box Shoppers | 31.30% | 13.88x |
| Parents with Kids | 29.72% | 13.84x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Curious about what else the Coupons audience is interested in?
Sign Up
APPAREL RETAILERS
The Coupons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.30x |
| Old Navy | 0.02% | 1.27x |
| Carhartt | 0.17% | 1.25x |
| The Childrens Place | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Want to find more of the Coupons audience in the real world?
Sign Up
WEBSITES
The Coupons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons audience is lozo.com.
| Website | Composition | Index |
| lozo.com | 1.73% | 116.92x |
| totallytarget.com | 2.53% | 107.14x |
| smartsource.com | 1.01% | 104.46x |
| grocerycouponnetwork.com | 1.00% | 101.08x |
| couponmom.com | 8.93% | 98.66x |
| thecouponingcouple.com | 13.64% | 95.70x |
| forthemommas.com | 3.38% | 84.33x |
| livingrichwithcoupons.com | 11.67% | 75.28x |
| southernsavers.com | 5.10% | 73.56x |
| bargainstobounty.com | 1.78% | 72.54x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Want to see more of the websites the Coupons audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.03% | 31.82x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.40% | 30.04x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.05% | 28.96x |
| Consumer Rewards | 0.39% | 28.58x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.30% | 25.38x |
| Coupons & Family | 9.80% | 19.45x |
| Food Cluster | 1.57% | 17.77x |
| Survey Websites | 0.03% | 17.04x |
| Comedy Content | 0.41% | 16.77x |
| Toys Shopping | 2.27% | 16.65x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Want to see more of the Content Affinities the Coupons audience visits?
Sign Up
DEMOGRAPHICS
The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Coupons audience?
Sign Up