Dstillery Audiences

COUPONS

Audience Size: 392.5 Thousand Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 392.5 thousand unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 66.94% 39.77x
Coupon Researchers 39.44% 34.60x
Price Conscious Grocery Shoppers 41.47% 30.94x
Bargain Shopping Researchers 21.89% 25.63x
Budget Grocery Shoppers 27.27% 17.55x
Apartment Furniture Shoppers 24.26% 16.62x
Costco Deal Blog Readers 17.53% 16.37x
Kids Clothing Shoppers 28.61% 16.19x
Parents with Kids 20.73% 15.63x
Home and Garden TV Fans 12.95% 14.79x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Belk.

Location Composition Index
Belk 0.01% 2.46x
Dressbarn 0.03% 2.42x
Maurices 0.08% 1.93x
Old Navy 0.05% 1.89x
Lane Bryant 0.02% 1.73x
LOFT 0.03% 1.69x
Hollister 0.02% 1.50x
Carhartt 0.24% 1.45x
American Eagle Outfitters 0.02% 1.37x
Zumiez 0.04% 1.32x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is krogerkrazy.com.

Website Composition Index
krogerkrazy.com 6.86% 175.75x
thecouponingcouple.com 7.80% 165.21x
livingrichwithcoupons.com 10.47% 140.99x
southernsavers.com 3.85% 138.83x
coupons.com 10.87% 136.17x
passionforsavings.com 21.32% 127.73x
consumerqueen.com 4.60% 106.76x
ladysavings.com 22.15% 87.41x
howtoshopforfree.net 2.17% 87.28x
savingsaplenty.com 2.48% 86.72x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 39.58x
Consumer Rewards 0.06% 22.76x
Coupons & Family 9.00% 22.35x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.07% 22.13x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.14% 21.63x
Cakes & Sweets 0.65% 20.71x
Arts & Crafts 0.08% 18.60x
Scrapbooking & Home Art Projects 4.41% 18.09x
Mommy Bloggers 8.48% 16.63x
Female Lifestyle Content Readers 2.03% 16.47x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female