Dstillery Audiences

COUPONS

Audience Size: 875.7 Thousand Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 875.7 thousand unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 46.54% 26.09x
Coupon Researchers 48.33% 25.63x
Price Conscious Grocery Shoppers 48.39% 24.00x
Bargain Shopping Researchers 34.34% 20.83x
Budget Grocery Shoppers 37.87% 18.19x
Costco Deal Blog Readers 27.71% 15.25x
Gift Card Researchers 28.56% 14.91x
Sale Seekers 26.57% 14.76x
Parents with Kids 28.36% 14.51x
Discount Big Box Shoppers 26.69% 13.53x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Journeys.

Location Composition Index
Journeys 0.01% 2.37x
Maurices 0.01% 1.78x
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is savvycouponshopper.com.

Website Composition Index
savvycouponshopper.com 1.27% 171.52x
totallytarget.com 1.21% 165.61x
couponmom.com 4.24% 156.10x
thecouponingcouple.com 12.29% 123.67x
krogerkrazy.com 5.20% 118.84x
livingrichwithcoupons.com 8.48% 107.29x
bargainstobounty.com 1.29% 105.47x
southernsavers.com 4.44% 102.40x
printablecouponsanddeals.com 1.83% 84.92x
passionforsavings.com 23.79% 83.64x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.08% 33.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 32.51x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.38% 29.74x
Food Cluster 0.12% 23.58x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 22.01x
Coupons & Family 7.12% 20.93x
Toys Shopping 0.57% 19.39x
Networking Marketing 0.09% 18.27x
Homeschooling 0.04% 16.22x
Custom Gifts 0.19% 16.04x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female