Dstillery Audiences

COUPONS

Audience Size: 1.8 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 42.20% 28.99x
Coupon Researchers 43.82% 26.89x
Price Conscious Grocery Shoppers 42.63% 26.56x
Bargain Shopping Researchers 28.47% 20.72x
Budget Grocery Shoppers 25.80% 18.79x
Discount Big Box Shoppers 23.55% 15.21x
Sale Seekers 23.79% 15.15x
Soap Shoppers 22.43% 13.85x
Parents with Kids 23.33% 13.47x
Pain Medication Users 23.16% 13.37x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Belk.

Location Composition Index
Belk 0.02% 2.05x
Buckle 0.22% 1.33x
The Childrens Place 0.10% 1.23x
Lane Bryant 0.05% 1.22x
Dressbarn 0.05% 1.20x
Old Navy 0.10% 1.19x
Express 0.09% 1.18x
Eddie Bauer 0.03% 1.16x
Chicos 0.07% 1.15x
Mens Wearhouse 0.50% 1.12x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is sunday-paper-coupons.com.

Website Composition Index
sunday-paper-coupons.com 1.22% 149.40x
totallytarget.com 3.01% 138.07x
lozo.com 5.06% 136.32x
thecouponingcouple.com 15.32% 133.30x
smartsource.com 2.67% 128.83x
couponmom.com 11.53% 123.42x
truecouponing.com 1.17% 118.79x
forthemommas.com 4.65% 102.81x
southernsavers.com 7.95% 98.89x
livingrichwithcoupons.com 13.36% 96.30x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.89% 33.49x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.88% 28.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 25.65x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.33% 20.61x
Coupons & Family 10.34% 19.03x
Survey Websites 0.10% 17.07x
Decoration & Fabric 0.05% 16.58x
Scrapbooking & Home Art Projects 6.01% 15.94x
Comedy Content 0.66% 15.42x
Mommy Bloggers 6.83% 15.22x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female