Dstillery Audiences

COUPONS

Audience Size: 1.9 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 45.68% 22.59x
Coupon Researchers 47.56% 21.90x
Price Conscious Grocery Shoppers 46.24% 21.36x
Bargain Shopping Researchers 34.71% 17.97x
Mid Size SUV Auto Intenders 24.66% 16.98x
Budget Grocery Shoppers 34.76% 16.42x
Sale Seekers 28.20% 13.32x
Parents with Kids 28.60% 12.95x
Discount Big Box Shoppers 28.27% 12.83x
Gift Card Researchers 27.47% 12.75x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.48x
Dressbarn 0.01% 1.46x
Victoria's Secret 0.02% 1.27x
Carhartt 0.18% 1.09x
Maurices 0.02% 1.06x
The Childrens Place 0.01% 1.00x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is totallytarget.com.

Website Composition Index
totallytarget.com 1.90% 94.43x
couponmom.com 6.54% 89.60x
thecouponingcouple.com 12.67% 82.24x
forthemommas.com 2.22% 78.72x
printablecouponsanddeals.com 1.23% 70.43x
krogerkrazy.com 4.61% 67.86x
livingrichwithcoupons.com 10.98% 67.57x
southernsavers.com 4.09% 65.31x
bargainstobounty.com 1.47% 64.14x
coupons.com 26.09% 52.31x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.24% 29.28x
Decoration & Fabric 0.02% 27.74x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.75% 26.73x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 25.92x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.26% 23.62x
Survey Websites 0.02% 20.51x
Coupons & Family 9.66% 17.66x
As Seen On TV Products 0.02% 17.33x
Food Cluster 1.00% 16.64x
Cheerleading 0.53% 16.40x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female