Dstillery Audiences

COUPONS

Audience Size: 1.7 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 58.08% 19.55x
Coupon Researchers 58.78% 19.02x
Price Conscious Grocery Shoppers 58.77% 17.82x
Bargain Shopping Researchers 43.27% 15.17x
Budget Grocery Shoppers 42.23% 14.30x
Sale Seekers 38.93% 11.50x
Discount Big Box Shoppers 38.63% 11.33x
Parents with Kids 36.54% 11.28x
Home and Garden TV Fans 29.43% 10.89x
Gift Card Researchers 36.01% 10.87x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Belk.

Location Composition Index
Belk 0.02% 2.60x
Lane Bryant 0.03% 1.19x
Carhartt 0.29% 1.16x
Aeropostale 0.05% 1.14x
The Childrens Place 0.07% 1.14x
Eddie Bauer 0.02% 1.12x
Buckle 0.04% 1.11x
Talbots 0.03% 1.10x
Dressbarn 0.03% 1.09x
Ann Taylor 0.01% 1.07x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is lozo.com.

Website Composition Index
lozo.com 2.41% 124.52x
totallytarget.com 2.98% 119.55x
smartsource.com 1.31% 116.09x
couponmom.com 10.06% 107.66x
grocerycouponnetwork.com 1.18% 107.60x
thecouponingcouple.com 13.16% 107.04x
forthemommas.com 4.05% 88.90x
livingrichwithcoupons.com 12.01% 84.54x
southernsavers.com 5.67% 83.05x
krogerkrazy.com 5.32% 80.91x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.40% 38.51x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 29.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.38% 27.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.32% 23.10x
Decoration & Fabric 0.04% 22.36x
Survey Websites 0.06% 18.79x
Coupons & Family 9.63% 18.72x
Comedy Content 0.53% 17.17x
Scrapbooking & Home Art Projects 5.21% 15.36x
Food Cluster 2.10% 15.29x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female