Dstillery Audiences

COUPONS

Audience Size: 1.2 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 48.37% 22.21x
Coupon Researchers 50.57% 21.31x
Price Conscious Grocery Shoppers 49.48% 20.27x
Mid Size SUV Auto Intenders 18.56% 18.50x
Bargain Shopping Researchers 37.39% 17.59x
Budget Grocery Shoppers 38.01% 15.36x
Sale Seekers 29.14% 13.14x
Parents with Kids 31.50% 13.04x
Shelf-Stable Food Content Readers 19.34% 12.64x
Discount Big Box Shoppers 29.78% 12.57x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.73x
Lane Bryant 0.01% 1.59x
The Childrens Place 0.02% 1.40x
Express 0.01% 1.38x
Aeropostale 0.01% 1.28x
LOFT 0.01% 1.25x
Carhartt 0.18% 1.24x
Banana Republic 0.01% 1.23x
Victoria's Secret 0.02% 1.22x
Journeys 0.02% 1.13x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is savvycouponshopper.com.

Website Composition Index
savvycouponshopper.com 1.14% 139.12x
totallytarget.com 1.49% 134.44x
couponmom.com 4.58% 131.99x
forthemommas.com 1.19% 117.75x
krogerkrazy.com 4.33% 104.16x
thecouponingcouple.com 13.23% 101.87x
livingrichwithcoupons.com 10.59% 97.61x
couponingwithgregthatdude.com 1.31% 94.44x
southernsavers.com 3.70% 92.69x
bargainstobounty.com 1.22% 91.59x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 34.28x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.21% 30.89x
Consumer Rewards 0.10% 27.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.45% 27.41x
Coupons & Family 9.21% 20.49x
Food Cluster 0.38% 19.04x
Toys Shopping 1.06% 18.80x
Cheerleading 0.19% 17.91x
Scrapbooking & Home Art Projects 5.10% 17.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.05% 16.90x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female