Dstillery Audiences

COUPONS

Audience Size: 1.1 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 52.52% 24.15x
Coupon Researchers 54.64% 23.18x
Price Conscious Grocery Shoppers 53.22% 21.86x
Bargain Shopping Researchers 36.90% 17.92x
Budget Grocery Shoppers 35.41% 16.68x
Sale Seekers 30.57% 13.80x
Discount Big Box Shoppers 31.28% 13.57x
Parents with Kids 31.48% 13.19x
Soap Shoppers 30.89% 12.74x
Gift Card Researchers 26.56% 12.51x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Belk.

Location Composition Index
Belk 0.02% 1.69x
Express Outlets 0.01% 1.47x
Carhartt 0.09% 1.46x
Dressbarn 0.04% 1.19x
Talbots 0.03% 1.14x
Gymboree 0.05% 1.05x
Charlotte Russe 0.04% 1.03x
Buckle 0.06% 1.01x
White House Black Market 0.07% 1.00x
Old Navy 0.07% 0.98x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is couponmom.com.

Website Composition Index
couponmom.com 12.31% 145.78x
lozo.com 3.03% 141.13x
totallytarget.com 2.79% 135.18x
thecouponingcouple.com 12.29% 123.33x
southernsavers.com 7.75% 116.86x
forthemommas.com 4.16% 103.00x
livingrichwithcoupons.com 12.47% 102.20x
krogerkrazy.com 5.74% 94.85x
coupons.com 46.29% 90.00x
ladysavings.com 8.69% 86.78x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.58% 40.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 31.55x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.56% 30.96x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 23.82x
Coupons & Family 9.82% 21.36x
Survey Websites 0.08% 20.31x
Decoration & Fabric 0.04% 20.31x
Comedy Content 0.57% 18.47x
Scrapbooking & Home Art Projects 5.28% 17.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.05% 16.81x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female