Dstillery Audiences

COUPONS

Audience Size: 337.7 Thousand Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 337.7 thousand unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 50.34% 53.46x
Coupon Researchers 34.99% 38.91x
Price Conscious Grocery Shoppers 35.70% 36.64x
Bargain Shopping Researchers 12.92% 30.33x
Apartment Furniture Shoppers 13.21% 21.35x
Costco Deal Blog Readers 10.76% 20.86x
Kids Clothing Shoppers 15.25% 20.74x
Black Friday Big Box Deal Shoppers 31.73% 20.58x
Big & Tall Men 19.45% 18.45x
Budget Grocery Shoppers 18.74% 16.91x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 3.27x
The Childrens Place 0.02% 2.89x
Old Navy 0.04% 2.27x
H&M 0.03% 2.21x
Talbots 0.02% 1.80x
Buckle 0.02% 1.53x
American Eagle Outfitters 0.02% 1.41x
Gap 0.01% 1.38x
Maurices 0.05% 1.36x
Carhartt 0.02% 1.31x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is krogerkrazy.com.

Website Composition Index
krogerkrazy.com 8.78% 214.21x
coupons.com 4.72% 180.99x
livingrichwithcoupons.com 10.93% 179.24x
passionforsavings.com 20.53% 163.66x
consumerqueen.com 3.95% 135.26x
ladysavings.com 20.22% 125.24x
hip2save.com 51.12% 94.93x
hotcouponworld.com 7.67% 73.00x
thekrazycouponlady.com 70.05% 69.56x
morewithlesstoday.com 4.06% 69.03x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 37.88x
Survival Guides 0.13% 25.02x
Cakes & Sweets 0.42% 24.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.73% 22.71x
Coupons & Family 7.27% 22.34x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 18.65x
Female Lifestyle Content Readers 1.52% 18.28x
Scrapbooking & Home Art Projects 3.16% 17.27x
Unique & Personalized Fashion 0.25% 16.72x
Comedy Content 0.15% 15.08x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female