Dstillery Audiences

COUPONS

Audience Size: 860.4 Thousand Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 860.4 thousand unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 47.98% 26.49x
Coupon Researchers 50.49% 25.07x
Price Conscious Grocery Shoppers 49.34% 24.86x
Bargain Shopping Researchers 36.23% 20.74x
Budget Grocery Shoppers 36.43% 18.46x
Sale Seekers 26.76% 14.74x
Parents with Kids 29.88% 14.62x
Gift Card Researchers 29.19% 14.42x
Costco Deal Blog Readers 27.89% 14.28x
Shelf-Stable Food Content Readers 15.02% 13.64x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.85x
Belk 0.01% 1.61x
Eddie Bauer 0.02% 1.59x
Kate Spade 0.01% 1.59x
Express 0.04% 1.37x
Dressbarn 0.03% 1.37x
H&M 0.02% 1.34x
Gymboree 0.03% 1.32x
Old Navy 0.06% 1.32x
Maurices 0.07% 1.30x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is savvycouponshopper.com.

Website Composition Index
savvycouponshopper.com 1.17% 185.59x
couponmom.com 3.72% 152.67x
thecouponingcouple.com 10.72% 134.58x
krogerkrazy.com 5.16% 129.78x
livingrichwithcoupons.com 8.67% 114.72x
southernsavers.com 4.32% 112.99x
bargainstobounty.com 1.20% 110.48x
printablecouponsanddeals.com 1.28% 105.20x
passionforsavings.com 21.45% 94.71x
consumerqueen.com 3.22% 84.17x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 31.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 30.29x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.36% 29.45x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 28.61x
Food Cluster 0.06% 25.63x
Consumer Rewards 0.07% 25.30x
Homeschooling 0.03% 21.96x
Coupons & Family 7.32% 21.43x
Party Suppliers 0.12% 20.76x
Custom Gifts 0.12% 20.27x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female