Dstillery Audiences

COUPONS

Audience Size: 581.1 Thousand Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 581.1 thousand unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 49.06% 36.08x
Price Conscious Grocery Shoppers 49.69% 34.80x
Coupon Researchers 51.57% 32.74x
Bargain Shopping Researchers 38.68% 28.10x
Budget Grocery Shoppers 38.36% 26.87x
Sale Seekers 28.62% 22.65x
Gift Card Researchers 31.45% 22.63x
Shelf-Stable Food Content Readers 20.75% 22.10x
Parents with Kids 32.39% 22.06x
Discount Big Box Shoppers 29.87% 21.34x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.02x
Carhartt 0.17% 2.00x
Journeys 0.01% 1.50x
Old Navy 0.01% 1.41x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is totallytarget.com.

Website Composition Index
totallytarget.com 1.37% 134.55x
savvycouponshopper.com 1.25% 134.42x
couponmom.com 4.46% 131.17x
thecouponingcouple.com 13.40% 99.88x
krogerkrazy.com 4.98% 98.87x
southernsavers.com 4.11% 94.73x
livingrichwithcoupons.com 9.42% 92.33x
couponingwithgregthatdude.com 1.12% 90.84x
bargainstobounty.com 1.27% 87.40x
ladysavings.com 19.98% 67.86x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.80% 29.84x
Coupons & Family 11.50% 28.83x
Assorted Topics (Car News, Animals, Viral Media) 0.90% 28.25x
Toys Shopping 1.07% 27.95x
Scrapbooking & Home Art Projects 5.98% 27.74x
Mommy Bloggers 11.44% 24.33x
Teen Hair 2.82% 24.08x
Female Lifestyle Content Readers 4.90% 23.61x
Promo Codes 1.24% 23.31x
African-American Hair 1.18% 22.61x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female