Dstillery Audiences

COUPONS

Audience Size: 1.4 Million Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 45.95% 22.20x
Coupon Researchers 48.52% 21.39x
Price Conscious Grocery Shoppers 46.48% 20.85x
Mid Size SUV Auto Intenders 19.77% 17.45x
Bargain Shopping Researchers 36.38% 17.34x
Budget Grocery Shoppers 35.79% 15.59x
Sale Seekers 27.10% 13.82x
Parents with Kids 30.53% 12.92x
Discount Big Box Shoppers 28.08% 12.88x
Home and Garden TV Fans 26.22% 12.82x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.95x
Maurices 0.04% 1.91x
Gap 0.02% 1.85x
J. Crew 0.01% 1.74x
American Eagle Outfitters 0.02% 1.74x
Talbots 0.01% 1.63x
The Childrens Place 0.02% 1.54x
Buckle 0.01% 1.37x
Victoria's Secret 0.02% 1.30x
Old Navy 0.02% 1.29x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is totallytarget.com.

Website Composition Index
totallytarget.com 1.83% 90.40x
couponmom.com 5.73% 86.12x
thecouponingcouple.com 12.71% 79.32x
forthemommas.com 1.76% 76.16x
krogerkrazy.com 4.37% 67.60x
livingrichwithcoupons.com 10.93% 65.70x
bargainstobounty.com 1.38% 63.43x
southernsavers.com 3.77% 62.38x
couponingwithgregthatdude.com 1.21% 58.71x
coupons.com 23.41% 50.67x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.50% 30.23x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.54% 26.21x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.25% 24.42x
Consumer Rewards 0.09% 22.92x
Coupons & Family 10.85% 18.18x
Cheerleading 0.41% 17.88x
Toys Shopping 1.47% 16.92x
Food Cluster 0.63% 16.17x
Scrapbooking & Home Art Projects 6.34% 16.09x
Cakes & Sweets 2.44% 15.18x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female