Explore the Coupons Audience
Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coupons audience.
INTERESTS
The Coupons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 42.20% | 28.99x |
| Coupon Researchers | 43.82% | 26.89x |
| Price Conscious Grocery Shoppers | 42.63% | 26.56x |
| Bargain Shopping Researchers | 28.47% | 20.72x |
| Budget Grocery Shoppers | 25.80% | 18.79x |
| Discount Big Box Shoppers | 23.55% | 15.21x |
| Sale Seekers | 23.79% | 15.15x |
| Soap Shoppers | 22.43% | 13.85x |
| Parents with Kids | 23.33% | 13.47x |
| Pain Medication Users | 23.16% | 13.37x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
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APPAREL RETAILERS
The Coupons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.05x |
| Buckle | 0.22% | 1.33x |
| The Childrens Place | 0.10% | 1.23x |
| Lane Bryant | 0.05% | 1.22x |
| Dressbarn | 0.05% | 1.20x |
| Old Navy | 0.10% | 1.19x |
| Express | 0.09% | 1.18x |
| Eddie Bauer | 0.03% | 1.16x |
| Chicos | 0.07% | 1.15x |
| Mens Wearhouse | 0.50% | 1.12x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
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WEBSITES
The Coupons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons audience is sunday-paper-coupons.com.
| Website | Composition | Index |
| sunday-paper-coupons.com | 1.22% | 149.40x |
| totallytarget.com | 3.01% | 138.07x |
| lozo.com | 5.06% | 136.32x |
| thecouponingcouple.com | 15.32% | 133.30x |
| smartsource.com | 2.67% | 128.83x |
| couponmom.com | 11.53% | 123.42x |
| truecouponing.com | 1.17% | 118.79x |
| forthemommas.com | 4.65% | 102.81x |
| southernsavers.com | 7.95% | 98.89x |
| livingrichwithcoupons.com | 13.36% | 96.30x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.89% | 33.49x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.88% | 28.47x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.33% | 25.65x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.33% | 20.61x |
| Coupons & Family | 10.34% | 19.03x |
| Survey Websites | 0.10% | 17.07x |
| Decoration & Fabric | 0.05% | 16.58x |
| Scrapbooking & Home Art Projects | 6.01% | 15.94x |
| Comedy Content | 0.66% | 15.42x |
| Mommy Bloggers | 6.83% | 15.22x |
Composition Percentage:
The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
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DEMOGRAPHICS
The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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