COUPONS

Audience Size: 2 Million Devices

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Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Coupons audience.

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest	Composition	Index
Misc-Deal Seekers or Coupon Shoppers	42.73%	25.22x
Coupon Researchers	44.34%	23.62x
Price Conscious Grocery Shoppers	42.93%	23.03x
Bargain Shopping Researchers	29.52%	16.71x
Budget Grocery Shoppers	28.24%	15.09x
Sale Seekers	21.42%	13.52x
Discount Big Box Shoppers	22.34%	13.42x
Pain Medication Users	25.51%	11.47x
Parents with Kids	22.39%	11.33x
Drug Store Shoppers	22.20%	11.27x

Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.

Index: A comparison of the Coupons audience to the internet population.

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Charlotte Russe.

Location	Composition	Index
Charlotte Russe	0.02%	1.32x
Belk	0.02%	1.29x
Dressbarn	0.04%	1.12x
Aeropostale	0.04%	1.11x
American Eagle Outfitters	0.05%	1.08x
Journeys	0.03%	1.06x
Carhartt	0.19%	1.04x
Old Navy	0.05%	0.96x
Lane Bryant	0.04%	0.95x
Hollister	0.01%	0.95x

Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.

Index: A comparison of the Coupons audience to the internet population.

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is commonkindness.com.

Website	Composition	Index
commonkindness.com	1.00%	166.92x
ladysavings.com	2.13%	163.71x
sunday-paper-coupons.com	1.52%	161.78x
thecouponingcouple.com	16.05%	157.99x
lozo.com	9.80%	150.26x
smartsource.com	2.68%	148.29x
totallytarget.com	3.95%	144.58x
couponmom.com	11.55%	129.76x
truecouponing.com	2.30%	118.96x
livingrichwithcoupons.com	10.02%	115.50x

Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.

Index: A comparison of the Coupons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity	Composition	Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	2.18%	29.10x
Consumer Rewards	1.41%	27.46x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.26%	23.76x
Survey Websites	0.14%	20.05x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood)	0.31%	18.17x
Coupons & Family	9.71%	18.09x
Scrapbooking & Home Art Projects	5.63%	15.05x
Comedy Content	0.64%	14.57x
Mommy Bloggers	5.85%	14.33x
Female Lifestyle Content Readers	4.01%	14.27x

Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.

Index: A comparison of the Coupons audience to the internet population.

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female