Dstillery Audiences

COUPONS

Audience Size: 758.2 Thousand Devices

Explore the Coupons Audience

Below you'll find more information about the Coupons audience, broken down in different categories based on their digital and physical behaviors. These are 758.2 thousand unique devices whose actions qualify for the Coupons audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 39.85% 36.38x
Coupon Researchers 43.76% 31.23x
Price Conscious Grocery Shoppers 44.06% 30.63x
Bargain Shopping Researchers 27.79% 25.11x
Budget Grocery Shoppers 32.22% 19.75x
Parents with Kids 23.24% 16.05x
Costco Deal Blog Readers 20.28% 15.48x
Gift Card Researchers 22.64% 14.90x
Sale Seekers 18.56% 14.88x
Home and Garden TV Fans 17.16% 14.64x
Composition Percentage: The overlap percentage between the Coupons audience and the Interest attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons audience is Belk.

Location Composition Index
Belk 0.02% 1.96x
Forever 21 0.02% 1.52x
Maurices 0.07% 1.49x
Aeropostale 0.04% 1.46x
Old Navy 0.06% 1.42x
Journeys 0.06% 1.39x
Buckle 0.04% 1.37x
Lane Bryant 0.03% 1.32x
Hollister 0.02% 1.28x
Express 0.03% 1.15x
Composition Percentage: The overlap percentage between the Coupons audience and the Location attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons audience is couponmom.com.

Website Composition Index
couponmom.com 3.13% 152.50x
thecouponingcouple.com 9.11% 141.08x
krogerkrazy.com 5.43% 137.66x
southernsavers.com 3.77% 122.14x
bargainstobounty.com 1.12% 113.55x
livingrichwithcoupons.com 9.15% 108.62x
passionforsavings.com 22.20% 99.75x
coupons.com 18.19% 99.64x
couponingwithgregthatdude.com 1.07% 88.75x
printablecouponsanddeals.com 1.70% 88.65x
Composition Percentage: The overlap percentage between the Coupons audience and the Web attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 35.75x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.26% 29.72x
Consumer Rewards 0.07% 21.70x
Coupons & Family 8.55% 21.40x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.56% 21.07x
Cakes & Sweets 0.72% 18.61x
Survival Guides 0.14% 18.52x
Scrapbooking & Home Art Projects 4.04% 18.30x
Toys Shopping 0.07% 17.59x
Mommy Bloggers 7.40% 16.29x
Composition Percentage: The overlap percentage between the Coupons audience and the Content Affinity attribute.
Index: A comparison of the Coupons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female