Dstillery Audiences

COUPONS & FAMILY

Audience Size: 756.9 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 756.9 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.88% 29.74x
Coupon Researchers 59.89% 28.62x
Pantry Recipes Researchers 0.59% 27.40x
Parents with Kids 54.99% 25.61x
Recipe Researchers 49.42% 25.26x
Healthy Snacks Shoppers 52.49% 24.94x
Cook at Home Parents 52.14% 24.56x
Misc-Deal Seekers or Coupon Shoppers 48.30% 24.15x
Homeschooling Parents 58.49% 23.80x
Kitchen & Bathroom Remodelers 48.58% 23.31x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Journeys.

Location Composition Index
Journeys 0.01% 1.48x
Carhartt 0.13% 1.25x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.27% 172.81x
couponsandfreebiesmom.com 1.45% 155.34x
inspiringcooks.com 1.46% 152.21x
makinglifeblissful.com 2.36% 144.60x
stylevast.com 1.49% 140.84x
richlyrooted.com 1.54% 139.68x
ladyandtheblog.com 3.36% 138.80x
thebettermom.com 2.08% 133.67x
themodestmomblog.com 1.08% 133.41x
momdoesreviews.com 2.80% 133.37x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.47% 108.69x
Comedy Content 1.46% 60.11x
Scrapbooking & Home Art Projects 17.40% 51.63x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.52% 43.81x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.50% 43.57x
Mommy Bloggers 24.42% 43.06x
Female Lifestyle Content Readers 14.53% 40.83x
Cakes & Sweets 7.75% 37.31x
DIY Decoration & Furniture 7.80% 36.28x
Low Carb Diets 16.19% 32.33x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female