Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 771.8 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 62.30% | 29.23x |
| Misc-Deal Seekers or Coupon Shoppers | 50.83% | 25.29x |
| Parents with Kids | 58.09% | 24.95x |
| Cook at Home Parents | 51.76% | 24.59x |
| Healthy Snacks Shoppers | 56.21% | 23.58x |
| Involved Parents | 52.57% | 23.57x |
| Bargain Shopping Researchers | 40.66% | 22.84x |
| Recipe Researchers | 53.74% | 22.66x |
| Cookie Recipe Researchers | 47.78% | 22.64x |
| Home and Garden TV Fans | 43.84% | 22.43x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.07% | 1.33x |
| Buckle | 0.28% | 1.32x |
| Journeys | 0.07% | 1.22x |
| Columbia | 0.02% | 1.14x |
| Jos A. Bank Clothiers | 0.31% | 1.13x |
| Lane Bryant | 0.05% | 1.13x |
| Talbots | 0.05% | 1.12x |
| The North Face | 0.02% | 1.11x |
| Mens Wearhouse | 0.50% | 1.09x |
| Eddie Bauer | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.
| Website | Composition | Index |
| couponsandfreebiesmom.com | 1.82% | 176.73x |
| getmyhometogether.com | 1.66% | 159.16x |
| chiefhealth.us | 2.99% | 155.73x |
| britneymunday.com | 1.01% | 155.03x |
| what2cook.net | 1.82% | 152.27x |
| richlyrooted.com | 2.21% | 151.77x |
| makinglifeblissful.com | 2.09% | 147.39x |
| thebettermom.com | 3.38% | 144.67x |
| diyandcraftscorner.com | 1.14% | 141.92x |
| bonbonbreak.com | 2.25% | 141.89x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.21% | 85.82x |
| Comedy Content | 2.37% | 55.02x |
| Scrapbooking & Home Art Projects | 19.88% | 50.70x |
| Mommy Bloggers | 22.67% | 47.88x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 34.17% | 40.71x |
| Female Lifestyle Content Readers | 16.20% | 38.93x |
| Decoration & Fabric | 0.12% | 38.21x |
| Homeschooling | 1.35% | 36.92x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.61% | 36.58x |
| Tattoos & Costumes | 0.71% | 35.46x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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