Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 822.2 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 63.71% | 26.91x |
| Parents with Kids | 58.73% | 24.31x |
| Misc-Deal Seekers or Coupon Shoppers | 52.40% | 23.29x |
| Healthy Snacks Shoppers | 57.24% | 22.61x |
| Recipe Researchers | 54.61% | 22.30x |
| Cook at Home Parents | 56.51% | 22.29x |
| Kitchen & Bathroom Remodelers | 52.82% | 21.52x |
| Bargain Shopping Researchers | 45.88% | 21.49x |
| Home and Garden TV Fans | 49.24% | 21.39x |
| Working Parents | 55.86% | 21.34x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.42x |
| Gymboree | 0.04% | 1.32x |
| Carhartt | 0.31% | 1.31x |
| Lane Bryant | 0.03% | 1.23x |
| Old Navy | 0.06% | 1.10x |
| Dressbarn | 0.02% | 1.08x |
| Zumiez | 0.05% | 1.02x |
| Buckle | 0.03% | 1.02x |
| Mens Wearhouse | 0.04% | 1.00x |
| LOFT | 0.04% | 0.95x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 1.89% | 222.02x |
| staynaturallyhealthy.com | 1.30% | 202.22x |
| richlyrooted.com | 1.70% | 186.72x |
| couponsandfreebiesmom.com | 1.78% | 185.59x |
| makinglifeblissful.com | 2.15% | 178.43x |
| vlhamlin.com | 1.27% | 178.33x |
| jamhands.net | 1.61% | 170.11x |
| ladyandtheblog.com | 2.23% | 168.98x |
| inspiringcooks.com | 2.29% | 168.42x |
| stylevast.com | 2.32% | 168.39x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.14% | 108.70x |
| Comedy Content | 2.01% | 68.34x |
| Scrapbooking & Home Art Projects | 17.21% | 55.69x |
| Decoration & Fabric | 0.09% | 54.14x |
| Mommy Bloggers | 21.10% | 50.83x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 28.00% | 48.04x |
| Female Lifestyle Content Readers | 14.75% | 43.74x |
| DIY Decoration & Furniture | 7.26% | 39.84x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.53% | 39.31x |
| Cakes & Sweets | 9.03% | 37.06x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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