Dstillery Audiences

COUPONS & FAMILY

Audience Size: 822.2 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 822.2 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 63.71% 26.91x
Parents with Kids 58.73% 24.31x
Misc-Deal Seekers or Coupon Shoppers 52.40% 23.29x
Healthy Snacks Shoppers 57.24% 22.61x
Recipe Researchers 54.61% 22.30x
Cook at Home Parents 56.51% 22.29x
Kitchen & Bathroom Remodelers 52.82% 21.52x
Bargain Shopping Researchers 45.88% 21.49x
Home and Garden TV Fans 49.24% 21.39x
Working Parents 55.86% 21.34x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Belk.

Location Composition Index
Belk 0.01% 1.42x
Gymboree 0.04% 1.32x
Carhartt 0.31% 1.31x
Lane Bryant 0.03% 1.23x
Old Navy 0.06% 1.10x
Dressbarn 0.02% 1.08x
Zumiez 0.05% 1.02x
Buckle 0.03% 1.02x
Mens Wearhouse 0.04% 1.00x
LOFT 0.04% 0.95x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.89% 222.02x
staynaturallyhealthy.com 1.30% 202.22x
richlyrooted.com 1.70% 186.72x
couponsandfreebiesmom.com 1.78% 185.59x
makinglifeblissful.com 2.15% 178.43x
vlhamlin.com 1.27% 178.33x
jamhands.net 1.61% 170.11x
ladyandtheblog.com 2.23% 168.98x
inspiringcooks.com 2.29% 168.42x
stylevast.com 2.32% 168.39x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.14% 108.70x
Comedy Content 2.01% 68.34x
Scrapbooking & Home Art Projects 17.21% 55.69x
Decoration & Fabric 0.09% 54.14x
Mommy Bloggers 21.10% 50.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 28.00% 48.04x
Female Lifestyle Content Readers 14.75% 43.74x
DIY Decoration & Furniture 7.26% 39.84x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.53% 39.31x
Cakes & Sweets 9.03% 37.06x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female