Dstillery Audiences

COUPONS & FAMILY

Audience Size: 369.8 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 369.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 46.36% 38.53x
Parents with Kids 39.27% 30.82x
Bargain Shopping Researchers 25.71% 29.52x
Misc-Deal Seekers or Coupon Shoppers 43.53% 29.44x
Healthy Snacks Shoppers 38.62% 28.88x
Kitchen & Bathroom Remodelers 31.17% 28.00x
Shelf-Stable Food Content Readers 19.56% 27.47x
Dessert/Sweets Bakers 43.27% 27.09x
Healthy Diet Recipe Researchers 30.60% 25.67x
Homeschooling Parents 49.22% 25.59x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 2.18x
Eddie Bauer 0.01% 1.82x
Belk 0.01% 1.69x
Coach 0.01% 1.50x
Carhartt 0.29% 1.48x
Journeys 0.04% 1.47x
Express 0.02% 1.30x
Aeropostale 0.02% 1.29x
Lane Bryant 0.02% 1.25x
Maurices 0.04% 1.24x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is raininghotcoupons.com.

Website Composition Index
raininghotcoupons.com 3.75% 174.74x
momspark.net 8.07% 149.84x
momdoesreviews.com 5.85% 147.10x
tidymom.net 20.09% 144.74x
midgetmomma.com 30.84% 132.61x
todaysmama.com 4.29% 131.39x
athriftymom.com 4.36% 130.95x
onelittleproject.com 36.63% 127.62x
thehumbledhomemaker.com 3.51% 122.67x
makinglifeblissful.com 3.67% 119.42x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.90% 94.36x
Cakes & Sweets 2.00% 61.10x
Mommy Bloggers 21.36% 43.88x
Scrapbooking & Home Art Projects 10.44% 43.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.96% 42.52x
Arts & Crafts 0.15% 35.79x
Low Carb Diets 6.95% 35.64x
Female Lifestyle Content Readers 4.15% 34.76x
Family on a Budget 41.71% 34.30x
Home Decoration Content Readers 30.97% 32.59x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female