Dstillery Audiences

COUPONS & FAMILY

Audience Size: 794.3 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 794.3 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 62.51% 26.60x
Parents with Kids 57.39% 24.12x
Healthy Snacks Shoppers 56.60% 23.18x
Misc-Deal Seekers or Coupon Shoppers 50.42% 22.92x
Recipe Researchers 53.42% 22.71x
Kitchen & Bathroom Remodelers 52.14% 22.16x
Cook at Home Parents 57.16% 22.11x
Homeschooling Parents 59.44% 22.05x
Working Parents 54.63% 21.79x
Home and Garden TV Fans 47.12% 21.58x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.51x
Carhartt 0.25% 1.30x
Talbots 0.02% 1.05x
Buckle 0.02% 1.02x
Lane Bryant 0.02% 1.02x
The Childrens Place 0.04% 0.97x
Old Navy 0.04% 0.96x
Mens Wearhouse 0.03% 0.93x
Victoria's Secret 0.05% 0.91x
Forever 21 0.02% 0.90x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.64% 192.47x
couponsandfreebiesmom.com 1.67% 169.15x
vlhamlin.com 1.12% 167.26x
inspiringcooks.com 1.91% 155.34x
richlyrooted.com 1.68% 154.56x
makinglifeblissful.com 2.34% 150.14x
ladyandtheblog.com 2.56% 149.26x
what2cook.net 1.09% 149.03x
positiveparentingsolutions.com 1.04% 149.03x
stylevast.com 1.98% 149.00x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.32% 103.12x
Comedy Content 1.83% 62.68x
Scrapbooking & Home Art Projects 17.24% 53.45x
Mommy Bloggers 22.25% 48.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.83% 46.35x
Decoration & Fabric 0.06% 45.79x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.53% 41.88x
Female Lifestyle Content Readers 15.22% 41.85x
Cakes & Sweets 8.74% 37.62x
DIY Decoration & Furniture 7.38% 36.81x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female