Dstillery Audiences

COUPONS & FAMILY

Audience Size: 865 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 865 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 58.78% 31.94x
Healthy Snacks Shoppers 51.05% 26.64x
Misc-Deal Seekers or Coupon Shoppers 45.58% 26.61x
Parents with Kids 52.69% 26.28x
Recipe Researchers 48.18% 25.36x
Kitchen & Bathroom Remodelers 48.12% 24.97x
Cook at Home Parents 51.12% 23.71x
Working Parents 48.34% 23.08x
Cookie Recipe Researchers 46.88% 22.70x
Bargain Shopping Researchers 37.02% 22.52x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.78x
LL Bean 0.01% 1.26x
Aeropostale 0.03% 1.22x
Columbia 0.01% 1.21x
Lane Bryant 0.05% 1.16x
Eddie Bauer 0.02% 1.14x
Ralph Lauren 0.01% 1.10x
Carhartt 0.14% 1.08x
Journeys 0.04% 1.08x
Old Navy 0.06% 1.00x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website Composition Index
couponsandfreebiesmom.com 2.24% 242.16x
weightwatcherscooking.com 1.36% 225.91x
yourvibrantfamily.com 1.50% 220.29x
thebettermom.com 3.77% 215.43x
bonbonbreak.com 2.45% 214.04x
mercyisnew.com 1.45% 213.85x
richlyrooted.com 2.19% 210.78x
raininghotcoupons.com 14.24% 206.06x
timewarpwife.com 1.43% 204.19x
themodestmomblog.com 1.43% 203.19x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.96% 89.12x
Comedy Content 2.55% 59.86x
Scrapbooking & Home Art Projects 20.31% 55.28x
Mommy Bloggers 21.06% 52.28x
Female Lifestyle Content Readers 14.32% 49.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 35.41% 47.08x
Tattoos & Costumes 0.99% 40.37x
Homeschooling 1.38% 38.56x
DIY Decoration & Furniture 8.30% 38.33x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.53% 37.42x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female