Dstillery Audiences

COUPONS & FAMILY

Audience Size: 918.9 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 918.9 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 57.15% 29.32x
Parents with Kids 49.91% 24.33x
Misc-Deal Seekers or Coupon Shoppers 42.19% 23.98x
Healthy Snacks Shoppers 49.98% 23.72x
Recipe Researchers 46.20% 22.66x
Cook at Home Parents 48.62% 22.60x
Kitchen & Bathroom Remodelers 47.17% 22.59x
Hands-On Parents 51.75% 21.69x
Working Parents 46.19% 20.69x
Cookie Recipe Researchers 44.94% 20.24x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.19x
Belk 0.02% 1.14x
Aeropostale 0.03% 1.01x
Talbots 0.04% 0.92x
Old Navy 0.04% 0.90x
Journeys 0.02% 0.87x
Hollister 0.01% 0.83x
The Childrens Place 0.03% 0.82x
The North Face 0.02% 0.81x
Victoria's Secret 0.05% 0.81x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website Composition Index
couponsandfreebiesmom.com 2.48% 205.61x
makinglifeblissful.com 1.41% 202.86x
bonbonbreak.com 2.61% 201.87x
thebettermom.com 3.90% 197.27x
richlyrooted.com 2.12% 197.09x
yourvibrantfamily.com 1.91% 195.65x
mercyisnew.com 1.66% 187.38x
weightwatcherscooking.com 1.65% 184.77x
timewarpwife.com 1.67% 182.44x
themodestmomblog.com 1.49% 181.06x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.86% 78.43x
Comedy Content 2.44% 55.51x
Scrapbooking & Home Art Projects 19.49% 52.04x
Mommy Bloggers 19.59% 47.98x
Female Lifestyle Content Readers 13.26% 47.24x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 36.22% 42.33x
DIY Decoration & Furniture 8.16% 36.24x
Homeschooling 1.46% 34.72x
Family on a Budget 53.82% 33.14x
Home Decoration Content Readers 47.97% 31.97x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female