Dstillery Audiences

COUPONS & FAMILY

Audience Size: 193.5 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 193.5 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 35.47% 46.93x
Home Kitchen Chefs 25.00% 39.89x
Dessert/Sweets Bakers 35.59% 38.64x
Healthy Diet Recipe Researchers 23.67% 36.35x
Homeschooling Parents 43.85% 35.40x
Christmas Traditions Researchers 28.49% 31.90x
Kids Crafts Researchers 44.14% 30.47x
Stay-at-Home Parents 62.04% 30.21x
Sweet Tooths 64.87% 29.70x
Recipe Researchers 16.45% 28.83x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 2.76x
Mens Wearhouse 0.02% 2.03x
Journeys 0.01% 1.65x
Gymboree 0.01% 1.12x
Maurices 0.01% 0.57x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is momdoesreviews.com.

Website Composition Index
momdoesreviews.com 5.74% 235.00x
momspark.net 5.04% 203.69x
tidymom.net 22.36% 198.97x
midgetmomma.com 27.33% 188.27x
onelittleproject.com 40.45% 175.45x
pregnantchicken.com 3.05% 127.21x
makinglifeblissful.com 3.49% 117.49x
passionatepennypincher.com 19.95% 113.65x
familycookierecipes.com 3.75% 108.38x
ladyandtheblog.com 2.53% 107.77x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.75% 121.06x
Cakes & Sweets 1.10% 78.09x
Parenting & Children's Activities 0.43% 58.01x
Scrapbooking & Home Art Projects 9.31% 51.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.51% 50.18x
Mommy Bloggers 20.74% 47.70x
Low Carb Diets 5.84% 46.72x
Female Lifestyle Content Readers 2.96% 44.25x
Family on a Budget 39.77% 41.86x
Home Decoration Content Readers 22.74% 40.44x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female