Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 754.8 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 59.72% | 27.44x |
| Parents with Kids | 54.40% | 24.97x |
| Misc-Deal Seekers or Coupon Shoppers | 47.84% | 23.79x |
| Healthy Snacks Shoppers | 50.84% | 23.43x |
| Cook at Home Parents | 50.44% | 22.53x |
| Involved Parents | 51.98% | 22.45x |
| Homeschooling Parents | 52.28% | 22.19x |
| Hands-On Parents | 52.39% | 22.08x |
| Recipe Researchers | 48.96% | 21.88x |
| Cookie Recipe Researchers | 45.27% | 21.59x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 2.25x |
| Tommy Bahama | 0.04% | 1.36x |
| Buckle | 0.20% | 1.27x |
| Hollister | 0.04% | 1.19x |
| Journeys | 0.07% | 1.16x |
| Johnston and Murphy | 0.14% | 1.14x |
| Columbia | 0.01% | 1.13x |
| REI | 0.02% | 1.10x |
| Old Navy | 0.10% | 1.08x |
| Uniqlo | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.
| Website | Composition | Index |
| couponsandfreebiesmom.com | 1.89% | 194.01x |
| getmyhometogether.com | 1.85% | 170.95x |
| richlyrooted.com | 2.20% | 165.02x |
| chiefhealth.us | 3.31% | 164.36x |
| britneymunday.com | 1.13% | 161.72x |
| makinglifeblissful.com | 1.96% | 161.68x |
| thebettermom.com | 3.45% | 159.71x |
| what2cook.net | 1.98% | 157.72x |
| bonbonbreak.com | 2.34% | 156.76x |
| themodestmomblog.com | 1.39% | 154.36x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.07% | 71.33x |
| Scrapbooking & Home Art Projects | 18.82% | 44.59x |
| Comedy Content | 2.38% | 44.50x |
| Mommy Bloggers | 21.74% | 42.53x |
| Decoration & Fabric | 0.14% | 36.26x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 32.73% | 33.44x |
| Female Lifestyle Content Readers | 14.98% | 32.67x |
| Homeschooling | 1.59% | 32.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.66% | 31.30x |
| Tattoos & Costumes | 0.72% | 29.98x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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