Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 259.7 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 19.18% | 38.51x |
| Misc-Deal Seekers or Coupon Shoppers | 44.74% | 34.92x |
| Stay-at-Home Parents | 58.60% | 34.61x |
| Shelf-Stable Food Content Readers | 16.50% | 32.73x |
| Home Kitchen Bakers | 55.73% | 32.46x |
| Home and Garden TV Fans | 19.30% | 31.85x |
| Sweet Tooths | 57.59% | 31.42x |
| Dessert/Sweets Bakers | 41.36% | 30.73x |
| Home Design and Living Publication Readers | 13.24% | 30.35x |
| Healthy Snacks Shoppers | 43.18% | 29.08x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 3.83x |
| Coach | 0.02% | 3.26x |
| Eddie Bauer | 0.01% | 2.57x |
| Buckle | 0.04% | 2.08x |
| Maurices | 0.07% | 2.02x |
| Lululemon | 0.02% | 1.71x |
| Patagonia | 0.01% | 1.69x |
| Gymboree | 0.04% | 1.61x |
| Journeys | 0.04% | 1.54x |
| Old Navy | 0.03% | 1.34x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is momdoesreviews.com.
| Website | Composition | Index |
| momdoesreviews.com | 5.81% | 193.12x |
| momspark.net | 6.13% | 189.50x |
| tidymom.net | 21.66% | 187.05x |
| athriftymom.com | 4.17% | 177.05x |
| midgetmomma.com | 29.56% | 171.44x |
| todaysmama.com | 4.24% | 166.07x |
| onelittleproject.com | 39.56% | 163.65x |
| makinglifeblissful.com | 3.81% | 128.61x |
| passionatepennypincher.com | 21.01% | 116.43x |
| sprinklesomesugar.com | 2.47% | 115.68x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.83% | 108.09x |
| Cakes & Sweets | 1.54% | 74.47x |
| Scrapbooking & Home Art Projects | 9.05% | 50.93x |
| Mommy Bloggers | 21.65% | 50.57x |
| Parenting & Children's Activities | 0.49% | 45.62x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.92% | 45.47x |
| Comedy Content | 0.51% | 41.46x |
| Low Carb Diets | 6.59% | 38.46x |
| Female Lifestyle Content Readers | 3.54% | 37.99x |
| Family on a Budget | 41.52% | 37.23x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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