COUPONS & FAMILY

Audience Size: 473.3 Thousand Devices

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Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 473.3 thousand unique devices whose actions qualify for the Coupons & Family audience.

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest	Composition	Index
Shelf-Stable Food Content Readers	37.58%	30.63x
Coupon Researchers	55.79%	29.60x
Pantry Recipes Researchers	35.09%	28.11x
Parents with Kids	51.56%	25.76x
Recipe Researchers	47.10%	25.74x
Healthy Snacks Shoppers	50.43%	25.35x
Misc-Deal Seekers or Coupon Shoppers	42.02%	24.50x
Cook at Home Parents	51.36%	24.05x
Healthy Diet Recipe Researchers	47.92%	23.91x
Kitchen & Bathroom Remodelers	45.35%	23.86x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.02%	2.15x
Journeys	0.02%	1.46x
Carhartt	0.13%	1.16x
The Childrens Place	0.02%	1.13x
Buckle	0.01%	0.90x
Old Navy	0.01%	0.88x
Maurices	0.01%	0.77x
Victoria's Secret	0.01%	0.68x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.

Website	Composition	Index
makinglifeblissful.com	2.41%	198.11x
raininghotcoupons.com	6.44%	176.65x
beslimmer-beyou.com	2.72%	174.43x
momdoesreviews.com	3.19%	172.38x
rumblytumbly.com	2.05%	170.82x
momspark.net	6.60%	167.13x
kraftytouch.com	1.75%	164.30x
bonbonbreak.com	1.81%	160.87x
ladyandtheblog.com	4.14%	159.42x
midgetmomma.com	24.43%	153.41x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	1.41%	124.72x
Scrapbooking & Home Art Projects	14.65%	56.42x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.29%	54.54x
Cakes & Sweets	4.34%	52.52x
Mommy Bloggers	25.70%	43.65x
DIY Decoration & Furniture	8.08%	43.63x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	29.20%	43.30x
Female Lifestyle Content Readers	10.15%	42.90x
Survival Guides	0.49%	40.63x
Low Carb Diets	13.88%	39.50x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female