Dstillery Audiences

COUPONS & FAMILY

Audience Size: 817.2 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 817.2 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 59.56% 29.45x
Parents with Kids 51.04% 24.63x
Healthy Snacks Shoppers 51.45% 24.14x
Misc-Deal Seekers or Coupon Shoppers 43.56% 23.94x
Kitchen & Bathroom Remodelers 48.96% 22.46x
Cook at Home Parents 47.73% 22.42x
Recipe Researchers 47.75% 21.95x
Hands-On Parents 52.34% 21.82x
Involved Parents 46.92% 20.36x
Working Parents 47.13% 20.27x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Belk.

Location Composition Index
Belk 0.01% 1.26x
Carhartt 0.18% 1.20x
Columbia 0.01% 0.96x
Old Navy 0.04% 0.94x
Levi Strauss 0.01% 0.87x
Zumiez 0.01% 0.84x
Kate Spade 0.01% 0.79x
American Eagle Outfitters 0.03% 0.78x
Aeropostale 0.01% 0.78x
Dressbarn 0.02% 0.78x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website Composition Index
couponsandfreebiesmom.com 2.16% 242.29x
thebettermom.com 4.23% 240.00x
richlyrooted.com 2.20% 233.53x
bonbonbreak.com 2.97% 225.93x
yourvibrantfamily.com 2.53% 216.47x
momspark.net 5.29% 209.54x
mercyisnew.com 1.86% 209.48x
timewarpwife.com 2.02% 208.64x
themodestmomblog.com 1.57% 206.10x
raininghotcoupons.com 15.53% 195.60x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.75% 80.50x
Comedy Content 2.75% 65.09x
Scrapbooking & Home Art Projects 18.60% 60.51x
Female Lifestyle Content Readers 13.22% 55.01x
Mommy Bloggers 17.75% 54.61x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 37.00% 48.00x
DIY Decoration & Furniture 8.17% 38.91x
Family on a Budget 51.97% 38.57x
Home Decoration Content Readers 45.36% 36.44x
Homeschooling 1.65% 36.26x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999