Dstillery Audiences

COUPONS & FAMILY

Audience Size: 754.8 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 754.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 59.72% 27.44x
Parents with Kids 54.40% 24.97x
Misc-Deal Seekers or Coupon Shoppers 47.84% 23.79x
Healthy Snacks Shoppers 50.84% 23.43x
Cook at Home Parents 50.44% 22.53x
Involved Parents 51.98% 22.45x
Homeschooling Parents 52.28% 22.19x
Hands-On Parents 52.39% 22.08x
Recipe Researchers 48.96% 21.88x
Cookie Recipe Researchers 45.27% 21.59x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.25x
Tommy Bahama 0.04% 1.36x
Buckle 0.20% 1.27x
Hollister 0.04% 1.19x
Journeys 0.07% 1.16x
Johnston and Murphy 0.14% 1.14x
Columbia 0.01% 1.13x
REI 0.02% 1.10x
Old Navy 0.10% 1.08x
Uniqlo 0.02% 1.08x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website Composition Index
couponsandfreebiesmom.com 1.89% 194.01x
getmyhometogether.com 1.85% 170.95x
richlyrooted.com 2.20% 165.02x
chiefhealth.us 3.31% 164.36x
britneymunday.com 1.13% 161.72x
makinglifeblissful.com 1.96% 161.68x
thebettermom.com 3.45% 159.71x
what2cook.net 1.98% 157.72x
bonbonbreak.com 2.34% 156.76x
themodestmomblog.com 1.39% 154.36x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.07% 71.33x
Scrapbooking & Home Art Projects 18.82% 44.59x
Comedy Content 2.38% 44.50x
Mommy Bloggers 21.74% 42.53x
Decoration & Fabric 0.14% 36.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 32.73% 33.44x
Female Lifestyle Content Readers 14.98% 32.67x
Homeschooling 1.59% 32.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.66% 31.30x
Tattoos & Costumes 0.72% 29.98x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female