Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 756.9 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.88% | 29.74x |
| Coupon Researchers | 59.89% | 28.62x |
| Pantry Recipes Researchers | 0.59% | 27.40x |
| Parents with Kids | 54.99% | 25.61x |
| Recipe Researchers | 49.42% | 25.26x |
| Healthy Snacks Shoppers | 52.49% | 24.94x |
| Cook at Home Parents | 52.14% | 24.56x |
| Misc-Deal Seekers or Coupon Shoppers | 48.30% | 24.15x |
| Homeschooling Parents | 58.49% | 23.80x |
| Kitchen & Bathroom Remodelers | 48.58% | 23.31x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.48x |
| Carhartt | 0.13% | 1.25x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 1.27% | 172.81x |
| couponsandfreebiesmom.com | 1.45% | 155.34x |
| inspiringcooks.com | 1.46% | 152.21x |
| makinglifeblissful.com | 2.36% | 144.60x |
| stylevast.com | 1.49% | 140.84x |
| richlyrooted.com | 1.54% | 139.68x |
| ladyandtheblog.com | 3.36% | 138.80x |
| thebettermom.com | 2.08% | 133.67x |
| themodestmomblog.com | 1.08% | 133.41x |
| momdoesreviews.com | 2.80% | 133.37x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.47% | 108.69x |
| Comedy Content | 1.46% | 60.11x |
| Scrapbooking & Home Art Projects | 17.40% | 51.63x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.52% | 43.81x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 27.50% | 43.57x |
| Mommy Bloggers | 24.42% | 43.06x |
| Female Lifestyle Content Readers | 14.53% | 40.83x |
| Cakes & Sweets | 7.75% | 37.31x |
| DIY Decoration & Furniture | 7.80% | 36.28x |
| Low Carb Diets | 16.19% | 32.33x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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