Dstillery Audiences

COUPONS & FAMILY

Audience Size: 805.9 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 805.9 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 7.18% 26.80x
Coupon Researchers 58.12% 26.76x
Shelf-Stable Food Content Readers 18.86% 25.16x
Parents with Kids 52.28% 23.67x
Healthy Snacks Shoppers 50.14% 23.36x
Recipe Researchers 47.43% 23.33x
Cook at Home Parents 51.44% 22.55x
Misc-Deal Seekers or Coupon Shoppers 45.44% 22.48x
Homeschooling Parents 58.52% 22.12x
Working Parents 48.12% 21.75x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Maurices.

Location Composition Index
Maurices 0.02% 1.73x
Buckle 0.01% 1.52x
Mens Wearhouse 0.02% 1.41x
Lane Bryant 0.01% 1.37x
Old Navy 0.02% 1.22x
Carhartt 0.16% 1.12x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.

Website Composition Index
makinglifeblissful.com 2.41% 144.17x
couponsandfreebiesmom.com 1.20% 136.01x
myhoneysplace.com 1.88% 128.93x
yammiesnoshery.com 1.82% 127.97x
momspark.net 5.51% 127.68x
richlyrooted.com 1.34% 126.51x
beautyvigour.com 1.10% 124.91x
thebettermom.com 1.62% 124.53x
gardenandtable.net 3.20% 124.16x
momdoesreviews.com 2.75% 121.74x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.32% 93.79x
Comedy Content 1.37% 53.41x
Scrapbooking & Home Art Projects 17.30% 45.64x
Cakes & Sweets 6.75% 37.57x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 28.58% 37.11x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.40% 36.26x
Mommy Bloggers 27.16% 36.20x
Female Lifestyle Content Readers 13.48% 36.00x
DIY Decoration & Furniture 8.67% 33.29x
Tattoos & Costumes 0.38% 29.77x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female