Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 805.9 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 7.18% | 26.80x |
| Coupon Researchers | 58.12% | 26.76x |
| Shelf-Stable Food Content Readers | 18.86% | 25.16x |
| Parents with Kids | 52.28% | 23.67x |
| Healthy Snacks Shoppers | 50.14% | 23.36x |
| Recipe Researchers | 47.43% | 23.33x |
| Cook at Home Parents | 51.44% | 22.55x |
| Misc-Deal Seekers or Coupon Shoppers | 45.44% | 22.48x |
| Homeschooling Parents | 58.52% | 22.12x |
| Working Parents | 48.12% | 21.75x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.73x |
| Buckle | 0.01% | 1.52x |
| Mens Wearhouse | 0.02% | 1.41x |
| Lane Bryant | 0.01% | 1.37x |
| Old Navy | 0.02% | 1.22x |
| Carhartt | 0.16% | 1.12x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.
| Website | Composition | Index |
| makinglifeblissful.com | 2.41% | 144.17x |
| couponsandfreebiesmom.com | 1.20% | 136.01x |
| myhoneysplace.com | 1.88% | 128.93x |
| yammiesnoshery.com | 1.82% | 127.97x |
| momspark.net | 5.51% | 127.68x |
| richlyrooted.com | 1.34% | 126.51x |
| beautyvigour.com | 1.10% | 124.91x |
| thebettermom.com | 1.62% | 124.53x |
| gardenandtable.net | 3.20% | 124.16x |
| momdoesreviews.com | 2.75% | 121.74x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.32% | 93.79x |
| Comedy Content | 1.37% | 53.41x |
| Scrapbooking & Home Art Projects | 17.30% | 45.64x |
| Cakes & Sweets | 6.75% | 37.57x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 28.58% | 37.11x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.40% | 36.26x |
| Mommy Bloggers | 27.16% | 36.20x |
| Female Lifestyle Content Readers | 13.48% | 36.00x |
| DIY Decoration & Furniture | 8.67% | 33.29x |
| Tattoos & Costumes | 0.38% | 29.77x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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