COUPONS & FAMILY

Audience Size: 817.2 Thousand Devices

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Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 817.2 thousand unique devices whose actions qualify for the Coupons & Family audience.

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest	Composition	Index
Coupon Researchers	59.56%	29.45x
Parents with Kids	51.04%	24.63x
Healthy Snacks Shoppers	51.45%	24.14x
Misc-Deal Seekers or Coupon Shoppers	43.56%	23.94x
Kitchen & Bathroom Remodelers	48.96%	22.46x
Cook at Home Parents	47.73%	22.42x
Recipe Researchers	47.75%	21.95x
Hands-On Parents	52.34%	21.82x
Involved Parents	46.92%	20.36x
Working Parents	47.13%	20.27x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Belk.

Location	Composition	Index
Belk	0.01%	1.26x
Carhartt	0.18%	1.20x
Columbia	0.01%	0.96x
Old Navy	0.04%	0.94x
Levi Strauss	0.01%	0.87x
Zumiez	0.01%	0.84x
Kate Spade	0.01%	0.79x
American Eagle Outfitters	0.03%	0.78x
Aeropostale	0.01%	0.78x
Dressbarn	0.02%	0.78x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website	Composition	Index
couponsandfreebiesmom.com	2.16%	242.29x
thebettermom.com	4.23%	240.00x
richlyrooted.com	2.20%	233.53x
bonbonbreak.com	2.97%	225.93x
yourvibrantfamily.com	2.53%	216.47x
momspark.net	5.29%	209.54x
mercyisnew.com	1.86%	209.48x
timewarpwife.com	2.02%	208.64x
themodestmomblog.com	1.57%	206.10x
raininghotcoupons.com	15.53%	195.60x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.75%	80.50x
Comedy Content	2.75%	65.09x
Scrapbooking & Home Art Projects	18.60%	60.51x
Female Lifestyle Content Readers	13.22%	55.01x
Mommy Bloggers	17.75%	54.61x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	37.00%	48.00x
DIY Decoration & Furniture	8.17%	38.91x
Family on a Budget	51.97%	38.57x
Home Decoration Content Readers	45.36%	36.44x
Homeschooling	1.65%	36.26x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age and income brackets.

Age

55-64

Income

$25,000-$49,999