Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 755.9 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 65.25% | 24.06x |
| Healthy Snacks Shoppers | 57.83% | 21.74x |
| Cook at Home Parents | 57.36% | 21.57x |
| Parents with Kids | 60.05% | 21.33x |
| Recipe Researchers | 55.73% | 20.94x |
| Misc-Deal Seekers or Coupon Shoppers | 53.33% | 20.47x |
| Working Parents | 56.04% | 20.28x |
| Mexican Food Shoppers | 54.25% | 20.03x |
| Home and Garden TV Fans | 48.96% | 19.80x |
| Kitchen & Bathroom Remodelers | 54.71% | 19.65x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.33% | 1.30x |
| Belk | 0.01% | 1.27x |
| Lane Bryant | 0.04% | 1.15x |
| Dressbarn | 0.03% | 1.05x |
| REI | 0.01% | 1.03x |
| American Eagle Outfitters | 0.05% | 1.00x |
| LOFT | 0.04% | 0.82x |
| Ann Taylor | 0.01% | 0.82x |
| Eddie Bauer | 0.01% | 0.81x |
| Banana Republic | 0.05% | 0.81x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 1.84% | 200.84x |
| staynaturallyhealthy.com | 1.25% | 182.76x |
| what2cook.net | 1.17% | 174.54x |
| couponsandfreebiesmom.com | 1.85% | 173.20x |
| vlhamlin.com | 1.24% | 169.39x |
| richlyrooted.com | 1.75% | 162.45x |
| inspiringcooks.com | 2.19% | 157.58x |
| makinglifeblissful.com | 2.29% | 157.02x |
| stylevast.com | 2.23% | 155.22x |
| ladyandtheblog.com | 2.62% | 153.97x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.23% | 101.18x |
| Comedy Content | 2.04% | 62.93x |
| Decoration & Fabric | 0.09% | 52.26x |
| Scrapbooking & Home Art Projects | 18.08% | 51.77x |
| Mommy Bloggers | 22.26% | 47.71x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 29.08% | 44.67x |
| Female Lifestyle Content Readers | 15.54% | 40.24x |
| DIY Decoration & Furniture | 7.44% | 36.59x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.52% | 35.95x |
| Cakes & Sweets | 9.29% | 34.51x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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