Dstillery Audiences

COUPONS & FAMILY

Audience Size: 755.9 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 755.9 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 65.25% 24.06x
Healthy Snacks Shoppers 57.83% 21.74x
Cook at Home Parents 57.36% 21.57x
Parents with Kids 60.05% 21.33x
Recipe Researchers 55.73% 20.94x
Misc-Deal Seekers or Coupon Shoppers 53.33% 20.47x
Working Parents 56.04% 20.28x
Mexican Food Shoppers 54.25% 20.03x
Home and Garden TV Fans 48.96% 19.80x
Kitchen & Bathroom Remodelers 54.71% 19.65x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Carhartt.

Location Composition Index
Carhartt 0.33% 1.30x
Belk 0.01% 1.27x
Lane Bryant 0.04% 1.15x
Dressbarn 0.03% 1.05x
REI 0.01% 1.03x
American Eagle Outfitters 0.05% 1.00x
LOFT 0.04% 0.82x
Ann Taylor 0.01% 0.82x
Eddie Bauer 0.01% 0.81x
Banana Republic 0.05% 0.81x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.84% 200.84x
staynaturallyhealthy.com 1.25% 182.76x
what2cook.net 1.17% 174.54x
couponsandfreebiesmom.com 1.85% 173.20x
vlhamlin.com 1.24% 169.39x
richlyrooted.com 1.75% 162.45x
inspiringcooks.com 2.19% 157.58x
makinglifeblissful.com 2.29% 157.02x
stylevast.com 2.23% 155.22x
ladyandtheblog.com 2.62% 153.97x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.23% 101.18x
Comedy Content 2.04% 62.93x
Decoration & Fabric 0.09% 52.26x
Scrapbooking & Home Art Projects 18.08% 51.77x
Mommy Bloggers 22.26% 47.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 29.08% 44.67x
Female Lifestyle Content Readers 15.54% 40.24x
DIY Decoration & Furniture 7.44% 36.59x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.52% 35.95x
Cakes & Sweets 9.29% 34.51x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female