Dstillery Audiences

COUPONS & FAMILY

Audience Size: 374.8 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 374.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 32.98% 30.54x
Coupon Researchers 55.17% 27.40x
Pantry Recipes Researchers 29.35% 27.11x
Parents with Kids 50.25% 25.28x
Healthy Snacks Shoppers 48.23% 23.73x
Recipe Researchers 43.40% 23.64x
Cook at Home Parents 47.38% 23.05x
Healthy Diet Recipe Researchers 44.48% 22.55x
Misc-Deal Seekers or Coupon Shoppers 40.78% 22.47x
Homeschooling Parents 53.21% 22.28x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Maurices.

Location Composition Index
Maurices 0.02% 2.72x
Journeys 0.01% 1.99x
Carhartt 0.06% 1.19x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is momspark.net.

Website Composition Index
momspark.net 6.05% 181.25x
raininghotcoupons.com 5.43% 181.04x
midgetmomma.com 21.07% 164.73x
momdoesreviews.com 3.38% 162.33x
athriftymom.com 5.81% 152.31x
ladyandtheblog.com 3.33% 151.56x
thehumbledhomemaker.com 3.72% 141.09x
tidymom.net 23.06% 140.42x
onelittleproject.com 30.66% 131.65x
todaysmama.com 5.20% 131.00x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.09% 123.67x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.21% 56.08x
Cakes & Sweets 3.53% 54.95x
Scrapbooking & Home Art Projects 12.13% 53.33x
Mommy Bloggers 22.27% 45.40x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.62% 43.06x
Female Lifestyle Content Readers 8.25% 38.48x
DIY Decoration & Furniture 7.03% 37.79x
Low Carb Diets 11.05% 36.90x
Homeschooling 0.13% 34.01x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female