Dstillery Audiences

COUPONS & FAMILY

Audience Size: 527.8 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 527.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 29.98% 28.09x
Coupon Researchers 54.22% 27.12x
Parents with Kids 51.77% 25.49x
Misc-Deal Seekers or Coupon Shoppers 40.81% 23.48x
Pantry Recipes Researchers 24.59% 23.39x
Bargain Shopping Researchers 39.83% 23.25x
Healthy Snacks Shoppers 46.98% 22.33x
Recipe Researchers 40.29% 21.81x
Cook at Home Parents 46.74% 21.71x
Homeschooling Parents 54.65% 21.41x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Hollister.

Location Composition Index
Hollister 0.02% 1.60x
American Eagle Outfitters 0.03% 1.56x
Zumiez 0.03% 1.52x
Aeropostale 0.03% 1.46x
Forever 21 0.02% 1.46x
J. Crew 0.02% 1.43x
LOFT 0.03% 1.33x
Jos A. Bank Clothiers 0.02% 1.28x
Maurices 0.04% 1.23x
Talbots 0.01% 1.21x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.

Website Composition Index
makinglifeblissful.com 2.37% 154.13x
raininghotcoupons.com 3.98% 152.48x
bonbonbreak.com 1.56% 138.29x
athriftymom.com 5.85% 132.71x
thehumbledhomemaker.com 4.98% 131.64x
momspark.net 6.04% 129.12x
whatsupmoms.com 2.22% 125.22x
themomcreative.com 1.66% 124.36x
niftymom.com 1.49% 123.37x
tidymom.net 22.78% 122.46x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.48% 79.13x
Cakes & Sweets 2.65% 48.91x
Scrapbooking & Home Art Projects 10.09% 47.06x
Mommy Bloggers 18.91% 42.49x
Networking Marketing 0.16% 37.29x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.64% 37.20x
Arts & Crafts 0.28% 32.69x
Cub & Girl Scouts 0.12% 32.48x
Parenting & Children's Activities 1.87% 31.98x
Low Carb Diets 8.83% 31.91x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female