Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 794.3 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 62.51% | 26.60x |
| Parents with Kids | 57.39% | 24.12x |
| Healthy Snacks Shoppers | 56.60% | 23.18x |
| Misc-Deal Seekers or Coupon Shoppers | 50.42% | 22.92x |
| Recipe Researchers | 53.42% | 22.71x |
| Kitchen & Bathroom Remodelers | 52.14% | 22.16x |
| Cook at Home Parents | 57.16% | 22.11x |
| Homeschooling Parents | 59.44% | 22.05x |
| Working Parents | 54.63% | 21.79x |
| Home and Garden TV Fans | 47.12% | 21.58x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.51x |
| Carhartt | 0.25% | 1.30x |
| Talbots | 0.02% | 1.05x |
| Buckle | 0.02% | 1.02x |
| Lane Bryant | 0.02% | 1.02x |
| The Childrens Place | 0.04% | 0.97x |
| Old Navy | 0.04% | 0.96x |
| Mens Wearhouse | 0.03% | 0.93x |
| Victoria's Secret | 0.05% | 0.91x |
| Forever 21 | 0.02% | 0.90x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 1.64% | 192.47x |
| couponsandfreebiesmom.com | 1.67% | 169.15x |
| vlhamlin.com | 1.12% | 167.26x |
| inspiringcooks.com | 1.91% | 155.34x |
| richlyrooted.com | 1.68% | 154.56x |
| makinglifeblissful.com | 2.34% | 150.14x |
| ladyandtheblog.com | 2.56% | 149.26x |
| what2cook.net | 1.09% | 149.03x |
| positiveparentingsolutions.com | 1.04% | 149.03x |
| stylevast.com | 1.98% | 149.00x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.32% | 103.12x |
| Comedy Content | 1.83% | 62.68x |
| Scrapbooking & Home Art Projects | 17.24% | 53.45x |
| Mommy Bloggers | 22.25% | 48.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 27.83% | 46.35x |
| Decoration & Fabric | 0.06% | 45.79x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.53% | 41.88x |
| Female Lifestyle Content Readers | 15.22% | 41.85x |
| Cakes & Sweets | 8.74% | 37.62x |
| DIY Decoration & Furniture | 7.38% | 36.81x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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