
Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 473.3 thousand unique devices whose actions qualify for the Coupons & Family audience.

INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.
Interest | Composition | Index |
Shelf-Stable Food Content Readers | 37.58% | 30.63x |
Coupon Researchers | 55.79% | 29.60x |
Pantry Recipes Researchers | 35.09% | 28.11x |
Parents with Kids | 51.56% | 25.76x |
Recipe Researchers | 47.10% | 25.74x |
Healthy Snacks Shoppers | 50.43% | 25.35x |
Misc-Deal Seekers or Coupon Shoppers | 42.02% | 24.50x |
Cook at Home Parents | 51.36% | 24.05x |
Healthy Diet Recipe Researchers | 47.92% | 23.91x |
Kitchen & Bathroom Remodelers | 45.35% | 23.86x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Dressbarn.
Location | Composition | Index |
Dressbarn | 0.02% | 2.15x |
Journeys | 0.02% | 1.46x |
Carhartt | 0.13% | 1.16x |
The Childrens Place | 0.02% | 1.13x |
Buckle | 0.01% | 0.90x |
Old Navy | 0.01% | 0.88x |
Maurices | 0.01% | 0.77x |
Victoria's Secret | 0.01% | 0.68x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.
Website | Composition | Index |
makinglifeblissful.com | 2.41% | 198.11x |
raininghotcoupons.com | 6.44% | 176.65x |
beslimmer-beyou.com | 2.72% | 174.43x |
momdoesreviews.com | 3.19% | 172.38x |
rumblytumbly.com | 2.05% | 170.82x |
momspark.net | 6.60% | 167.13x |
kraftytouch.com | 1.75% | 164.30x |
bonbonbreak.com | 1.81% | 160.87x |
ladyandtheblog.com | 4.14% | 159.42x |
midgetmomma.com | 24.43% | 153.41x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
Content Affinity | Composition | Index |
Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.41% | 124.72x |
Scrapbooking & Home Art Projects | 14.65% | 56.42x |
Assorted Topics (Coupons, Stain Removal, Seafood) | 0.29% | 54.54x |
Cakes & Sweets | 4.34% | 52.52x |
Mommy Bloggers | 25.70% | 43.65x |
DIY Decoration & Furniture | 8.08% | 43.63x |
Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 29.20% | 43.30x |
Female Lifestyle Content Readers | 10.15% | 42.90x |
Survival Guides | 0.49% | 40.63x |
Low Carb Diets | 13.88% | 39.50x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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