Dstillery Audiences

COUPONS & FAMILY

Audience Size: 771.8 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 771.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 62.30% 29.23x
Misc-Deal Seekers or Coupon Shoppers 50.83% 25.29x
Parents with Kids 58.09% 24.95x
Cook at Home Parents 51.76% 24.59x
Healthy Snacks Shoppers 56.21% 23.58x
Involved Parents 52.57% 23.57x
Bargain Shopping Researchers 40.66% 22.84x
Recipe Researchers 53.74% 22.66x
Cookie Recipe Researchers 47.78% 22.64x
Home and Garden TV Fans 43.84% 22.43x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Dressbarn.

Location Composition Index
Dressbarn 0.07% 1.33x
Buckle 0.28% 1.32x
Journeys 0.07% 1.22x
Columbia 0.02% 1.14x
Jos A. Bank Clothiers 0.31% 1.13x
Lane Bryant 0.05% 1.13x
Talbots 0.05% 1.12x
The North Face 0.02% 1.11x
Mens Wearhouse 0.50% 1.09x
Eddie Bauer 0.03% 1.04x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website Composition Index
couponsandfreebiesmom.com 1.82% 176.73x
getmyhometogether.com 1.66% 159.16x
chiefhealth.us 2.99% 155.73x
britneymunday.com 1.01% 155.03x
what2cook.net 1.82% 152.27x
richlyrooted.com 2.21% 151.77x
makinglifeblissful.com 2.09% 147.39x
thebettermom.com 3.38% 144.67x
diyandcraftscorner.com 1.14% 141.92x
bonbonbreak.com 2.25% 141.89x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.21% 85.82x
Comedy Content 2.37% 55.02x
Scrapbooking & Home Art Projects 19.88% 50.70x
Mommy Bloggers 22.67% 47.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 34.17% 40.71x
Female Lifestyle Content Readers 16.20% 38.93x
Decoration & Fabric 0.12% 38.21x
Homeschooling 1.35% 36.92x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.61% 36.58x
Tattoos & Costumes 0.71% 35.46x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female