Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 527.8 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 29.98% | 28.09x |
| Coupon Researchers | 54.22% | 27.12x |
| Parents with Kids | 51.77% | 25.49x |
| Misc-Deal Seekers or Coupon Shoppers | 40.81% | 23.48x |
| Pantry Recipes Researchers | 24.59% | 23.39x |
| Bargain Shopping Researchers | 39.83% | 23.25x |
| Healthy Snacks Shoppers | 46.98% | 22.33x |
| Recipe Researchers | 40.29% | 21.81x |
| Cook at Home Parents | 46.74% | 21.71x |
| Homeschooling Parents | 54.65% | 21.41x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.60x |
| American Eagle Outfitters | 0.03% | 1.56x |
| Zumiez | 0.03% | 1.52x |
| Aeropostale | 0.03% | 1.46x |
| Forever 21 | 0.02% | 1.46x |
| J. Crew | 0.02% | 1.43x |
| LOFT | 0.03% | 1.33x |
| Jos A. Bank Clothiers | 0.02% | 1.28x |
| Maurices | 0.04% | 1.23x |
| Talbots | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.
| Website | Composition | Index |
| makinglifeblissful.com | 2.37% | 154.13x |
| raininghotcoupons.com | 3.98% | 152.48x |
| bonbonbreak.com | 1.56% | 138.29x |
| athriftymom.com | 5.85% | 132.71x |
| thehumbledhomemaker.com | 4.98% | 131.64x |
| momspark.net | 6.04% | 129.12x |
| whatsupmoms.com | 2.22% | 125.22x |
| themomcreative.com | 1.66% | 124.36x |
| niftymom.com | 1.49% | 123.37x |
| tidymom.net | 22.78% | 122.46x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.48% | 79.13x |
| Cakes & Sweets | 2.65% | 48.91x |
| Scrapbooking & Home Art Projects | 10.09% | 47.06x |
| Mommy Bloggers | 18.91% | 42.49x |
| Networking Marketing | 0.16% | 37.29x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.64% | 37.20x |
| Arts & Crafts | 0.28% | 32.69x |
| Cub & Girl Scouts | 0.12% | 32.48x |
| Parenting & Children's Activities | 1.87% | 31.98x |
| Low Carb Diets | 8.83% | 31.91x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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