Dstillery Audiences

COUPONS & FAMILY

Audience Size: 259.7 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 259.7 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 19.18% 38.51x
Misc-Deal Seekers or Coupon Shoppers 44.74% 34.92x
Stay-at-Home Parents 58.60% 34.61x
Shelf-Stable Food Content Readers 16.50% 32.73x
Home Kitchen Bakers 55.73% 32.46x
Home and Garden TV Fans 19.30% 31.85x
Sweet Tooths 57.59% 31.42x
Dessert/Sweets Bakers 41.36% 30.73x
Home Design and Living Publication Readers 13.24% 30.35x
Healthy Snacks Shoppers 43.18% 29.08x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is The North Face.

Location Composition Index
The North Face 0.01% 3.83x
Coach 0.02% 3.26x
Eddie Bauer 0.01% 2.57x
Buckle 0.04% 2.08x
Maurices 0.07% 2.02x
Lululemon 0.02% 1.71x
Patagonia 0.01% 1.69x
Gymboree 0.04% 1.61x
Journeys 0.04% 1.54x
Old Navy 0.03% 1.34x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is momdoesreviews.com.

Website Composition Index
momdoesreviews.com 5.81% 193.12x
momspark.net 6.13% 189.50x
tidymom.net 21.66% 187.05x
athriftymom.com 4.17% 177.05x
midgetmomma.com 29.56% 171.44x
todaysmama.com 4.24% 166.07x
onelittleproject.com 39.56% 163.65x
makinglifeblissful.com 3.81% 128.61x
passionatepennypincher.com 21.01% 116.43x
sprinklesomesugar.com 2.47% 115.68x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.83% 108.09x
Cakes & Sweets 1.54% 74.47x
Scrapbooking & Home Art Projects 9.05% 50.93x
Mommy Bloggers 21.65% 50.57x
Parenting & Children's Activities 0.49% 45.62x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.92% 45.47x
Comedy Content 0.51% 41.46x
Low Carb Diets 6.59% 38.46x
Female Lifestyle Content Readers 3.54% 37.99x
Family on a Budget 41.52% 37.23x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female