Dstillery Audiences

COUPONS & FAMILY

Audience Size: 827.3 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 827.3 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 59.51% 35.37x
Healthy Snacks Shoppers 50.64% 30.09x
Misc-Deal Seekers or Coupon Shoppers 46.86% 29.43x
Parents with Kids 53.92% 29.02x
Cook at Home Parents 49.89% 28.57x
Recipe Researchers 48.64% 28.02x
Cookie Recipe Researchers 45.19% 27.56x
Kitchen & Bathroom Remodelers 48.48% 27.31x
Bargain Shopping Researchers 36.82% 26.69x
Home and Garden TV Fans 40.75% 25.90x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.07x
Mens Wearhouse 0.32% 0.98x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website Composition Index
couponsandfreebiesmom.com 2.06% 228.65x
yourvibrantfamily.com 1.27% 200.72x
richlyrooted.com 2.22% 196.20x
getmyhometogether.com 2.14% 195.53x
thebettermom.com 3.63% 193.83x
myhoneysplace.com 1.54% 192.08x
timewarpwife.com 1.19% 190.91x
bonbonbreak.com 2.37% 187.66x
themodestmomblog.com 1.41% 186.72x
raininghotcoupons.com 13.38% 186.39x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 2.49% 56.83x
Scrapbooking & Home Art Projects 20.29% 52.97x
Mommy Bloggers 21.91% 49.04x
Female Lifestyle Content Readers 14.69% 46.06x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 35.12% 43.90x
DIY Decoration & Furniture 8.54% 36.50x
Teen Hair 13.70% 33.76x
Family on a Budget 55.29% 33.41x
Cakes & Sweets 10.99% 32.62x
Home Decoration Content Readers 49.29% 31.19x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female