Dstillery Audiences

COUPONS & FAMILY

Audience Size: 508.8 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 508.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 40.38% 21.18x
Pantry Recipes Researchers 36.98% 20.73x
Coupon Researchers 62.87% 20.66x
Home and Garden TV Fans 41.74% 18.96x
Parents with Kids 57.71% 18.82x
Recipe Researchers 51.83% 18.54x
Healthy Snacks Shoppers 57.56% 18.51x
Mexican Food Shoppers 50.12% 17.86x
Homeschooling Parents 60.81% 17.77x
Malaysian Food Enthusiasts 42.39% 17.75x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 2.09x
Gymboree 0.01% 1.80x
Old Navy 0.03% 1.78x
Banana Republic 0.02% 1.75x
Mens Wearhouse 0.02% 1.61x
Victoria's Secret 0.02% 1.46x
LOFT 0.01% 1.44x
Carhartt 0.23% 1.42x
Jos A. Bank Clothiers 0.01% 1.35x
The Childrens Place 0.02% 1.29x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.

Website Composition Index
makinglifeblissful.com 2.39% 158.12x
myhoneysplace.com 1.44% 139.40x
yammiesnoshery.com 1.45% 139.38x
momspark.net 4.95% 137.46x
gardenandtable.net 2.65% 136.45x
easyandhealthyrecipes.com 1.73% 132.50x
thebettermom.com 1.49% 129.82x
momdoesreviews.com 2.92% 127.82x
richlyrooted.com 1.34% 127.20x
raininghotcoupons.com 7.45% 125.24x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.37% 80.27x
Scrapbooking & Home Art Projects 16.64% 39.10x
Cakes & Sweets 6.06% 33.84x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.40% 33.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 28.96% 29.98x
Female Lifestyle Content Readers 13.28% 29.10x
DIY Decoration & Furniture 9.08% 28.64x
Mommy Bloggers 28.84% 28.52x
Survival Guides 0.56% 27.82x
Tattoos & Costumes 0.29% 26.77x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female