Dstillery Audiences

COUPONS & FAMILY

Audience Size: 473.3 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 473.3 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 37.58% 30.63x
Coupon Researchers 55.79% 29.60x
Pantry Recipes Researchers 35.09% 28.11x
Parents with Kids 51.56% 25.76x
Recipe Researchers 47.10% 25.74x
Healthy Snacks Shoppers 50.43% 25.35x
Misc-Deal Seekers or Coupon Shoppers 42.02% 24.50x
Cook at Home Parents 51.36% 24.05x
Healthy Diet Recipe Researchers 47.92% 23.91x
Kitchen & Bathroom Remodelers 45.35% 23.86x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.15x
Journeys 0.02% 1.46x
Carhartt 0.13% 1.16x
The Childrens Place 0.02% 1.13x
Buckle 0.01% 0.90x
Old Navy 0.01% 0.88x
Maurices 0.01% 0.77x
Victoria's Secret 0.01% 0.68x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.

Website Composition Index
makinglifeblissful.com 2.41% 198.11x
raininghotcoupons.com 6.44% 176.65x
beslimmer-beyou.com 2.72% 174.43x
momdoesreviews.com 3.19% 172.38x
rumblytumbly.com 2.05% 170.82x
momspark.net 6.60% 167.13x
kraftytouch.com 1.75% 164.30x
bonbonbreak.com 1.81% 160.87x
ladyandtheblog.com 4.14% 159.42x
midgetmomma.com 24.43% 153.41x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.41% 124.72x
Scrapbooking & Home Art Projects 14.65% 56.42x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.29% 54.54x
Cakes & Sweets 4.34% 52.52x
Mommy Bloggers 25.70% 43.65x
DIY Decoration & Furniture 8.08% 43.63x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 29.20% 43.30x
Female Lifestyle Content Readers 10.15% 42.90x
Survival Guides 0.49% 40.63x
Low Carb Diets 13.88% 39.50x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female