Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 706.2 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 68.01% | 26.51x |
| Parents with Kids | 64.26% | 24.16x |
| Misc-Deal Seekers or Coupon Shoppers | 56.65% | 24.11x |
| Healthy Snacks Shoppers | 61.62% | 22.46x |
| Recipe Researchers | 59.09% | 21.91x |
| Bargain Shopping Researchers | 49.59% | 21.80x |
| Cook at Home Parents | 60.63% | 21.78x |
| Involved Parents | 59.40% | 21.51x |
| Home and Garden TV Fans | 53.52% | 21.38x |
| Essential Oils Enthusiasts | 0.10% | 21.38x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.35% | 1.45x |
| Belk | 0.01% | 1.19x |
| Mens Wearhouse | 0.46% | 1.14x |
| Jos A. Bank Clothiers | 0.26% | 1.09x |
| White House Black Market | 0.32% | 1.05x |
| Columbia | 0.01% | 1.03x |
| Johnston and Murphy | 0.46% | 0.97x |
| Aeropostale | 0.05% | 0.94x |
| Forever 21 | 0.04% | 0.93x |
| Lane Bryant | 0.04% | 0.90x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 2.52% | 224.50x |
| couponsandfreebiesmom.com | 1.73% | 221.32x |
| staynaturallyhealthy.com | 1.77% | 202.39x |
| richlyrooted.com | 2.04% | 201.70x |
| makinglifeblissful.com | 2.24% | 191.86x |
| thebettermom.com | 3.05% | 188.26x |
| diyandmag.com | 1.31% | 183.41x |
| ladyandtheblog.com | 2.06% | 183.01x |
| bonbonbreak.com | 2.05% | 180.74x |
| themodestmomblog.com | 1.33% | 180.54x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.17% | 108.51x |
| Comedy Content | 2.32% | 69.33x |
| Scrapbooking & Home Art Projects | 18.87% | 60.24x |
| Mommy Bloggers | 22.24% | 55.90x |
| Decoration & Fabric | 0.10% | 49.13x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 31.60% | 48.84x |
| Female Lifestyle Content Readers | 16.02% | 45.24x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.58% | 44.70x |
| Homeschooling | 1.11% | 41.40x |
| DIY Decoration & Furniture | 8.18% | 40.62x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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