Dstillery Audiences

COUPONS & FAMILY

Audience Size: 374.4 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 374.4 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 51.40% 33.60x
Parents with Kids 47.24% 28.38x
Shelf-Stable Food Content Readers 23.93% 27.96x
Misc-Deal Seekers or Coupon Shoppers 35.44% 27.52x
Dessert/Sweets Bakers 47.83% 27.48x
Bargain Shopping Researchers 35.04% 25.92x
Healthy Snacks Shoppers 45.30% 25.67x
Recipe Researchers 37.12% 25.49x
Healthy Diet Recipe Researchers 38.21% 24.55x
Pantry Recipes Researchers 21.93% 24.38x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Maurices.

Location Composition Index
Maurices 0.08% 1.59x
Carhartt 0.38% 1.35x
Michael Kors 0.02% 1.26x
Old Navy 0.06% 1.25x
Lane Bryant 0.03% 1.16x
Aeropostale 0.03% 1.03x
Buckle 0.03% 0.97x
Chicos 0.02% 0.97x
American Eagle Outfitters 0.02% 0.91x
Jos A. Bank Clothiers 0.02% 0.91x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is raininghotcoupons.com.

Website Composition Index
raininghotcoupons.com 4.00% 199.98x
makinglifeblissful.com 2.92% 186.22x
momspark.net 8.67% 178.88x
momdoesreviews.com 5.07% 168.47x
midgetmomma.com 28.00% 158.83x
tidymom.net 19.82% 158.55x
athriftymom.com 4.56% 150.16x
thehumbledhomemaker.com 4.16% 146.19x
onelittleproject.com 32.80% 142.63x
todaysmama.com 5.34% 138.45x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.77% 105.83x
Cakes & Sweets 2.18% 55.86x
Mommy Bloggers 19.70% 46.28x
Scrapbooking & Home Art Projects 9.33% 45.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.10% 43.19x
Low Carb Diets 7.84% 37.06x
Female Lifestyle Content Readers 5.12% 36.79x
Family on a Budget 41.13% 34.96x
Arts & Crafts 0.21% 34.83x
Parenting & Children's Activities 0.86% 32.61x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female