COUPONS & FAMILY

Audience Size: 508.8 Thousand Devices

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Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 508.8 thousand unique devices whose actions qualify for the Coupons & Family audience.

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.

Interest	Composition	Index
Shelf-Stable Food Content Readers	40.38%	21.18x
Pantry Recipes Researchers	36.98%	20.73x
Coupon Researchers	62.87%	20.66x
Home and Garden TV Fans	41.74%	18.96x
Parents with Kids	57.71%	18.82x
Recipe Researchers	51.83%	18.54x
Healthy Snacks Shoppers	57.56%	18.51x
Mexican Food Shoppers	50.12%	17.86x
Homeschooling Parents	60.81%	17.77x
Malaysian Food Enthusiasts	42.39%	17.75x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.01%	2.09x
Gymboree	0.01%	1.80x
Old Navy	0.03%	1.78x
Banana Republic	0.02%	1.75x
Mens Wearhouse	0.02%	1.61x
Victoria's Secret	0.02%	1.46x
LOFT	0.01%	1.44x
Carhartt	0.23%	1.42x
Jos A. Bank Clothiers	0.01%	1.35x
The Childrens Place	0.02%	1.29x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is makinglifeblissful.com.

Website	Composition	Index
makinglifeblissful.com	2.39%	158.12x
myhoneysplace.com	1.44%	139.40x
yammiesnoshery.com	1.45%	139.38x
momspark.net	4.95%	137.46x
gardenandtable.net	2.65%	136.45x
easyandhealthyrecipes.com	1.73%	132.50x
thebettermom.com	1.49%	129.82x
momdoesreviews.com	2.92%	127.82x
richlyrooted.com	1.34%	127.20x
raininghotcoupons.com	7.45%	125.24x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	1.37%	80.27x
Scrapbooking & Home Art Projects	16.64%	39.10x
Cakes & Sweets	6.06%	33.84x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.40%	33.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	28.96%	29.98x
Female Lifestyle Content Readers	13.28%	29.10x
DIY Decoration & Furniture	9.08%	28.64x
Mommy Bloggers	28.84%	28.52x
Survival Guides	0.56%	27.82x
Tattoos & Costumes	0.29%	26.77x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female