Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 374.8 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 32.98% | 30.54x |
| Coupon Researchers | 55.17% | 27.40x |
| Pantry Recipes Researchers | 29.35% | 27.11x |
| Parents with Kids | 50.25% | 25.28x |
| Healthy Snacks Shoppers | 48.23% | 23.73x |
| Recipe Researchers | 43.40% | 23.64x |
| Cook at Home Parents | 47.38% | 23.05x |
| Healthy Diet Recipe Researchers | 44.48% | 22.55x |
| Misc-Deal Seekers or Coupon Shoppers | 40.78% | 22.47x |
| Homeschooling Parents | 53.21% | 22.28x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 2.72x |
| Journeys | 0.01% | 1.99x |
| Carhartt | 0.06% | 1.19x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is momspark.net.
| Website | Composition | Index |
| momspark.net | 6.05% | 181.25x |
| raininghotcoupons.com | 5.43% | 181.04x |
| midgetmomma.com | 21.07% | 164.73x |
| momdoesreviews.com | 3.38% | 162.33x |
| athriftymom.com | 5.81% | 152.31x |
| ladyandtheblog.com | 3.33% | 151.56x |
| thehumbledhomemaker.com | 3.72% | 141.09x |
| tidymom.net | 23.06% | 140.42x |
| onelittleproject.com | 30.66% | 131.65x |
| todaysmama.com | 5.20% | 131.00x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.09% | 123.67x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.21% | 56.08x |
| Cakes & Sweets | 3.53% | 54.95x |
| Scrapbooking & Home Art Projects | 12.13% | 53.33x |
| Mommy Bloggers | 22.27% | 45.40x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 25.62% | 43.06x |
| Female Lifestyle Content Readers | 8.25% | 38.48x |
| DIY Decoration & Furniture | 7.03% | 37.79x |
| Low Carb Diets | 11.05% | 36.90x |
| Homeschooling | 0.13% | 34.01x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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