Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 827.3 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 59.51% | 35.37x |
| Healthy Snacks Shoppers | 50.64% | 30.09x |
| Misc-Deal Seekers or Coupon Shoppers | 46.86% | 29.43x |
| Parents with Kids | 53.92% | 29.02x |
| Cook at Home Parents | 49.89% | 28.57x |
| Recipe Researchers | 48.64% | 28.02x |
| Cookie Recipe Researchers | 45.19% | 27.56x |
| Kitchen & Bathroom Remodelers | 48.48% | 27.31x |
| Bargain Shopping Researchers | 36.82% | 26.69x |
| Home and Garden TV Fans | 40.75% | 25.90x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.22% | 1.07x |
| Mens Wearhouse | 0.32% | 0.98x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.
| Website | Composition | Index |
| couponsandfreebiesmom.com | 2.06% | 228.65x |
| yourvibrantfamily.com | 1.27% | 200.72x |
| richlyrooted.com | 2.22% | 196.20x |
| getmyhometogether.com | 2.14% | 195.53x |
| thebettermom.com | 3.63% | 193.83x |
| myhoneysplace.com | 1.54% | 192.08x |
| timewarpwife.com | 1.19% | 190.91x |
| bonbonbreak.com | 2.37% | 187.66x |
| themodestmomblog.com | 1.41% | 186.72x |
| raininghotcoupons.com | 13.38% | 186.39x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 2.49% | 56.83x |
| Scrapbooking & Home Art Projects | 20.29% | 52.97x |
| Mommy Bloggers | 21.91% | 49.04x |
| Female Lifestyle Content Readers | 14.69% | 46.06x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 35.12% | 43.90x |
| DIY Decoration & Furniture | 8.54% | 36.50x |
| Teen Hair | 13.70% | 33.76x |
| Family on a Budget | 55.29% | 33.41x |
| Cakes & Sweets | 10.99% | 32.62x |
| Home Decoration Content Readers | 49.29% | 31.19x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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