COUPONS & FAMILY

Audience Size: 918.9 Thousand Devices

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Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 918.9 thousand unique devices whose actions qualify for the Coupons & Family audience.

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest	Composition	Index
Coupon Researchers	57.15%	29.32x
Parents with Kids	49.91%	24.33x
Misc-Deal Seekers or Coupon Shoppers	42.19%	23.98x
Healthy Snacks Shoppers	49.98%	23.72x
Recipe Researchers	46.20%	22.66x
Cook at Home Parents	48.62%	22.60x
Kitchen & Bathroom Remodelers	47.17%	22.59x
Hands-On Parents	51.75%	21.69x
Working Parents	46.19%	20.69x
Cookie Recipe Researchers	44.94%	20.24x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Carhartt.

Location	Composition	Index
Carhartt	0.20%	1.19x
Belk	0.02%	1.14x
Aeropostale	0.03%	1.01x
Talbots	0.04%	0.92x
Old Navy	0.04%	0.90x
Journeys	0.02%	0.87x
Hollister	0.01%	0.83x
The Childrens Place	0.03%	0.82x
The North Face	0.02%	0.81x
Victoria's Secret	0.05%	0.81x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.

Website	Composition	Index
couponsandfreebiesmom.com	2.48%	205.61x
makinglifeblissful.com	1.41%	202.86x
bonbonbreak.com	2.61%	201.87x
thebettermom.com	3.90%	197.27x
richlyrooted.com	2.12%	197.09x
yourvibrantfamily.com	1.91%	195.65x
mercyisnew.com	1.66%	187.38x
weightwatcherscooking.com	1.65%	184.77x
timewarpwife.com	1.67%	182.44x
themodestmomblog.com	1.49%	181.06x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.86%	78.43x
Comedy Content	2.44%	55.51x
Scrapbooking & Home Art Projects	19.49%	52.04x
Mommy Bloggers	19.59%	47.98x
Female Lifestyle Content Readers	13.26%	47.24x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	36.22%	42.33x
DIY Decoration & Furniture	8.16%	36.24x
Homeschooling	1.46%	34.72x
Family on a Budget	53.82%	33.14x
Home Decoration Content Readers	47.97%	31.97x

Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.

Index: A comparison of the Coupons & Family audience to the internet population.

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female