Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 193.5 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 35.47% | 46.93x |
| Home Kitchen Chefs | 25.00% | 39.89x |
| Dessert/Sweets Bakers | 35.59% | 38.64x |
| Healthy Diet Recipe Researchers | 23.67% | 36.35x |
| Homeschooling Parents | 43.85% | 35.40x |
| Christmas Traditions Researchers | 28.49% | 31.90x |
| Kids Crafts Researchers | 44.14% | 30.47x |
| Stay-at-Home Parents | 62.04% | 30.21x |
| Sweet Tooths | 64.87% | 29.70x |
| Recipe Researchers | 16.45% | 28.83x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 2.76x |
| Mens Wearhouse | 0.02% | 2.03x |
| Journeys | 0.01% | 1.65x |
| Gymboree | 0.01% | 1.12x |
| Maurices | 0.01% | 0.57x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is momdoesreviews.com.
| Website | Composition | Index |
| momdoesreviews.com | 5.74% | 235.00x |
| momspark.net | 5.04% | 203.69x |
| tidymom.net | 22.36% | 198.97x |
| midgetmomma.com | 27.33% | 188.27x |
| onelittleproject.com | 40.45% | 175.45x |
| pregnantchicken.com | 3.05% | 127.21x |
| makinglifeblissful.com | 3.49% | 117.49x |
| passionatepennypincher.com | 19.95% | 113.65x |
| familycookierecipes.com | 3.75% | 108.38x |
| ladyandtheblog.com | 2.53% | 107.77x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.75% | 121.06x |
| Cakes & Sweets | 1.10% | 78.09x |
| Parenting & Children's Activities | 0.43% | 58.01x |
| Scrapbooking & Home Art Projects | 9.31% | 51.49x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.51% | 50.18x |
| Mommy Bloggers | 20.74% | 47.70x |
| Low Carb Diets | 5.84% | 46.72x |
| Female Lifestyle Content Readers | 2.96% | 44.25x |
| Family on a Budget | 39.77% | 41.86x |
| Home Decoration Content Readers | 22.74% | 40.44x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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