Dstillery Audiences

COUPONS & FAMILY

Audience Size: 706.2 Thousand Devices

Explore the Coupons & Family Audience

Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 706.2 thousand unique devices whose actions qualify for the Coupons & Family audience.

Dstillery Crafted Audiences

INTERESTS

The Coupons & Family audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 68.01% 26.51x
Parents with Kids 64.26% 24.16x
Misc-Deal Seekers or Coupon Shoppers 56.65% 24.11x
Healthy Snacks Shoppers 61.62% 22.46x
Recipe Researchers 59.09% 21.91x
Bargain Shopping Researchers 49.59% 21.80x
Cook at Home Parents 60.63% 21.78x
Involved Parents 59.40% 21.51x
Home and Garden TV Fans 53.52% 21.38x
Essential Oils Enthusiasts 0.10% 21.38x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupons & Family audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupons & Family audience is Buckle.

Location Composition Index
Buckle 0.35% 1.45x
Belk 0.01% 1.19x
Mens Wearhouse 0.46% 1.14x
Jos A. Bank Clothiers 0.26% 1.09x
White House Black Market 0.32% 1.05x
Columbia 0.01% 1.03x
Johnston and Murphy 0.46% 0.97x
Aeropostale 0.05% 0.94x
Forever 21 0.04% 0.93x
Lane Bryant 0.04% 0.90x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupons & Family audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupons & Family audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 2.52% 224.50x
couponsandfreebiesmom.com 1.73% 221.32x
staynaturallyhealthy.com 1.77% 202.39x
richlyrooted.com 2.04% 201.70x
makinglifeblissful.com 2.24% 191.86x
thebettermom.com 3.05% 188.26x
diyandmag.com 1.31% 183.41x
ladyandtheblog.com 2.06% 183.01x
bonbonbreak.com 2.05% 180.74x
themodestmomblog.com 1.33% 180.54x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.17% 108.51x
Comedy Content 2.32% 69.33x
Scrapbooking & Home Art Projects 18.87% 60.24x
Mommy Bloggers 22.24% 55.90x
Decoration & Fabric 0.10% 49.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 31.60% 48.84x
Female Lifestyle Content Readers 16.02% 45.24x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.58% 44.70x
Homeschooling 1.11% 41.40x
DIY Decoration & Furniture 8.18% 40.62x
Composition Percentage: The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female