Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 865 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 58.78% | 31.94x |
| Healthy Snacks Shoppers | 51.05% | 26.64x |
| Misc-Deal Seekers or Coupon Shoppers | 45.58% | 26.61x |
| Parents with Kids | 52.69% | 26.28x |
| Recipe Researchers | 48.18% | 25.36x |
| Kitchen & Bathroom Remodelers | 48.12% | 24.97x |
| Cook at Home Parents | 51.12% | 23.71x |
| Working Parents | 48.34% | 23.08x |
| Cookie Recipe Researchers | 46.88% | 22.70x |
| Bargain Shopping Researchers | 37.02% | 22.52x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.78x |
| LL Bean | 0.01% | 1.26x |
| Aeropostale | 0.03% | 1.22x |
| Columbia | 0.01% | 1.21x |
| Lane Bryant | 0.05% | 1.16x |
| Eddie Bauer | 0.02% | 1.14x |
| Ralph Lauren | 0.01% | 1.10x |
| Carhartt | 0.14% | 1.08x |
| Journeys | 0.04% | 1.08x |
| Old Navy | 0.06% | 1.00x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is couponsandfreebiesmom.com.
| Website | Composition | Index |
| couponsandfreebiesmom.com | 2.24% | 242.16x |
| weightwatcherscooking.com | 1.36% | 225.91x |
| yourvibrantfamily.com | 1.50% | 220.29x |
| thebettermom.com | 3.77% | 215.43x |
| bonbonbreak.com | 2.45% | 214.04x |
| mercyisnew.com | 1.45% | 213.85x |
| richlyrooted.com | 2.19% | 210.78x |
| raininghotcoupons.com | 14.24% | 206.06x |
| timewarpwife.com | 1.43% | 204.19x |
| themodestmomblog.com | 1.43% | 203.19x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.96% | 89.12x |
| Comedy Content | 2.55% | 59.86x |
| Scrapbooking & Home Art Projects | 20.31% | 55.28x |
| Mommy Bloggers | 21.06% | 52.28x |
| Female Lifestyle Content Readers | 14.32% | 49.99x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 35.41% | 47.08x |
| Tattoos & Costumes | 0.99% | 40.37x |
| Homeschooling | 1.38% | 38.56x |
| DIY Decoration & Furniture | 8.30% | 38.33x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.53% | 37.42x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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