Explore the Coupons & Family Audience
Below you'll find more information about the Coupons & Family audience, broken down in different categories based on their digital and physical behaviors. These are 369.8 thousand unique devices whose actions qualify for the Coupons & Family audience.
INTERESTS
The Coupons & Family audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupons & Family audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 46.36% | 38.53x |
| Parents with Kids | 39.27% | 30.82x |
| Bargain Shopping Researchers | 25.71% | 29.52x |
| Misc-Deal Seekers or Coupon Shoppers | 43.53% | 29.44x |
| Healthy Snacks Shoppers | 38.62% | 28.88x |
| Kitchen & Bathroom Remodelers | 31.17% | 28.00x |
| Shelf-Stable Food Content Readers | 19.56% | 27.47x |
| Dessert/Sweets Bakers | 43.27% | 27.09x |
| Healthy Diet Recipe Researchers | 30.60% | 25.67x |
| Homeschooling Parents | 49.22% | 25.59x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Interest attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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APPAREL RETAILERS
The Coupons & Family audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupons & Family audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.01% | 2.18x |
| Eddie Bauer | 0.01% | 1.82x |
| Belk | 0.01% | 1.69x |
| Coach | 0.01% | 1.50x |
| Carhartt | 0.29% | 1.48x |
| Journeys | 0.04% | 1.47x |
| Express | 0.02% | 1.30x |
| Aeropostale | 0.02% | 1.29x |
| Lane Bryant | 0.02% | 1.25x |
| Maurices | 0.04% | 1.24x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Location attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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WEBSITES
The Coupons & Family audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupons & Family audience is raininghotcoupons.com.
| Website | Composition | Index |
| raininghotcoupons.com | 3.75% | 174.74x |
| momspark.net | 8.07% | 149.84x |
| momdoesreviews.com | 5.85% | 147.10x |
| tidymom.net | 20.09% | 144.74x |
| midgetmomma.com | 30.84% | 132.61x |
| todaysmama.com | 4.29% | 131.39x |
| athriftymom.com | 4.36% | 130.95x |
| onelittleproject.com | 36.63% | 127.62x |
| thehumbledhomemaker.com | 3.51% | 122.67x |
| makinglifeblissful.com | 3.67% | 119.42x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Web attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupons & Family audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.90% | 94.36x |
| Cakes & Sweets | 2.00% | 61.10x |
| Mommy Bloggers | 21.36% | 43.88x |
| Scrapbooking & Home Art Projects | 10.44% | 43.82x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.96% | 42.52x |
| Arts & Crafts | 0.15% | 35.79x |
| Low Carb Diets | 6.95% | 35.64x |
| Female Lifestyle Content Readers | 4.15% | 34.76x |
| Family on a Budget | 41.71% | 34.30x |
| Home Decoration Content Readers | 30.97% | 32.59x |
Composition Percentage:
The overlap percentage between the Coupons & Family audience and the Content Affinity attribute.
Index: A comparison of the Coupons & Family audience to the internet population.
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DEMOGRAPHICS
The Coupons & Family audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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