Dstillery Audiences

CROSSFIT & OBSTACLE RACE ENTHUSIASTS

Audience Size: 580.9 Thousand Devices

Explore the Crossfit & Obstacle Race Enthusiasts Audience

Below you'll find more information about the Crossfit & Obstacle Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 580.9 thousand unique devices whose actions qualify for the Crossfit & Obstacle Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit & Obstacle Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 51.38% 27.01x
Exercise and Gym Researchers 39.72% 23.17x
At-Home Gym Intenders 51.37% 22.02x
Men's Health Researchers 34.57% 20.75x
Bodybuilding Enthusiasts 42.46% 18.41x
Olympics Fans 35.59% 18.12x
Health and Fitness Book Readers 36.01% 16.97x
Running Enthusiasts 26.29% 16.04x
Mens Fitness Publication Readers 23.88% 15.98x
Indie Coffee Shoppers 31.01% 14.50x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit & Obstacle Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit & Obstacle Race Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.02% 2.07x
Club Monaco 0.02% 2.02x
Kate Spade 0.03% 1.64x
Coach 0.11% 1.61x
Uniqlo 0.02% 1.56x
Lululemon 0.10% 1.45x
REI 0.03% 1.37x
Madewell 0.03% 1.37x
Intermix 0.01% 1.35x
Everlane 0.00% 1.30x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crossfit & Obstacle Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crossfit & Obstacle Race Enthusiasts audience is americanbarbell.com.

Website Composition Index
americanbarbell.com 4.83% 476.89x
getrxd.com 6.86% 459.18x
jtsstrength.com 6.88% 446.15x
competitioncorner.net 3.99% 360.33x
elitefts.com 18.06% 332.91x
dragondoor.com 3.86% 328.14x
thefitnessoutlet.com 5.37% 305.21x
athleteps.com 2.65% 286.63x
fitnesszone.com 6.36% 285.44x
gymsource.com 3.83% 269.45x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 22.01% 43.44x
Canada Travel & Tourism 1.07% 28.67x
Men's Dress Shirt Shopping 3.07% 24.83x
Active Lifestyle Enthusiasts 0.21% 21.45x
Weight Loss & Nutrition Assistance Researchers 18.56% 17.45x
Bags & Luggage 2.81% 16.71x
Running & Marathons 17.29% 16.19x
Police Gear 5.45% 15.76x
Action Sports 2.53% 15.02x
Winter Sports & Gear 3.27% 14.94x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit & Obstacle Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male