Dstillery Audiences

CROSSFIT & OBSTACLE RACE ENTHUSIASTS

Audience Size: 228.2 Thousand Devices

Explore the Crossfit & Obstacle Race Enthusiasts Audience

Below you'll find more information about the Crossfit & Obstacle Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 228.2 thousand unique devices whose actions qualify for the Crossfit & Obstacle Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit & Obstacle Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 60.87% 25.73x
At-Home Gym Intenders 57.28% 22.49x
Exercise and Gym Researchers 47.32% 21.01x
Bodybuilding Enthusiasts 47.75% 20.07x
Men's Health Researchers 43.05% 19.91x
Olympics Fans 45.42% 19.21x
Health and Fitness Book Readers 44.38% 18.08x
Indoor Cycling & Spinning Enthusiasts 36.58% 16.90x
Running Enthusiasts 35.91% 16.72x
Gym Equipment Owners 58.40% 15.65x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit & Obstacle Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit & Obstacle Race Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.01% 1.94x
Express Outlets 0.01% 1.84x
Tommy Bahama 0.04% 1.78x
Bonobos 0.03% 1.73x
Lululemon 0.06% 1.73x
Supreme 0.01% 1.66x
Ann Taylor 0.03% 1.56x
Kate Spade 0.03% 1.55x
Patagonia 0.01% 1.51x
Chicos 0.07% 1.50x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crossfit & Obstacle Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crossfit & Obstacle Race Enthusiasts audience is crossfit.com.

Website Composition Index
crossfit.com 38.61% 295.85x
roguefitness.com 81.31% 226.67x
boxrox.com 10.22% 114.42x
t-nation.com 22.23% 69.62x
muscleandstrength.com 14.11% 58.83x
stack.com 18.86% 35.99x
bodybuilding.com 37.85% 34.90x
forum.bodybuilding.com 27.81% 34.82x
marksdailyapple.com 5.40% 32.78x
hiconsumption.com 4.39% 31.90x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 21.64% 58.07x
Active Lifestyle Enthusiasts 0.23% 35.86x
Men's Dress Shirt Shopping 1.60% 26.61x
Canada Travel & Tourism 1.07% 24.71x
Weight Loss & Nutrition Assistance Researchers 18.09% 18.76x
Police Gear 5.49% 18.21x
Bags & Luggage 2.43% 18.03x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.60% 18.00x
Action Sports 1.56% 17.60x
Winter Sports & Gear 2.30% 17.37x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit & Obstacle Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male