Dstillery Audiences

CROSSFIT & OBSTACLE RACE ENTHUSIASTS

Audience Size: 609.1 Thousand Devices

Explore the Crossfit & Obstacle Race Enthusiasts Audience

Below you'll find more information about the Crossfit & Obstacle Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 609.1 thousand unique devices whose actions qualify for the Crossfit & Obstacle Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit & Obstacle Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 54.16% 26.37x
Exercise and Gym Researchers 40.36% 22.49x
At-Home Gym Intenders 47.18% 22.12x
Men's Health Researchers 34.19% 19.85x
Olympics Fans 38.76% 17.41x
Bodybuilding Enthusiasts 40.75% 17.27x
Running Enthusiasts 24.43% 14.88x
Mens Fitness Publication Readers 22.96% 14.71x
Competitive Tri-Athletes 33.46% 13.74x
Indie Coffee Shoppers 31.00% 13.67x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit & Obstacle Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit & Obstacle Race Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.67x
Free People 0.02% 1.54x
Abercrombie & Fitch 0.02% 1.52x
Lululemon 0.05% 1.51x
Belk 0.02% 1.37x
Zara 0.03% 1.37x
Ann Taylor 0.02% 1.30x
Talbots 0.04% 1.27x
Armani 0.02% 1.26x
H&M 0.04% 1.24x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crossfit & Obstacle Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crossfit & Obstacle Race Enthusiasts audience is jtsstrength.com.

Website Composition Index
jtsstrength.com 11.14% 398.00x
competitioncorner.net 3.22% 355.51x
elitefts.com 17.22% 353.82x
bodysolid.com 3.12% 353.51x
performbetter.com 4.43% 343.90x
dragondoor.com 4.11% 331.02x
powerliftingtowin.com 2.74% 306.58x
athleteps.com 2.70% 301.22x
gracieacademy.com 2.84% 286.97x
fitnesszone.com 6.85% 272.12x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 22.99% 42.44x
Canada Travel & Tourism 1.16% 34.86x
Men's Dress Shirt Shopping 3.18% 21.41x
Active Lifestyle Enthusiasts 0.19% 18.92x
Weight Loss & Nutrition Assistance Researchers 18.26% 16.58x
Police Gear 5.36% 15.74x
Winter Sports & Gear 2.76% 15.24x
Bags & Luggage 2.54% 14.61x
Running & Marathons 17.10% 14.56x
Action Sports 2.69% 14.05x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit & Obstacle Race Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999