Dstillery Audiences

CROSSFIT & OBSTACLE RACE ENTHUSIASTS

Audience Size: 106.6 Thousand Devices

Explore the Crossfit & Obstacle Race Enthusiasts Audience

Below you'll find more information about the Crossfit & Obstacle Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 106.6 thousand unique devices whose actions qualify for the Crossfit & Obstacle Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit & Obstacle Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 69.97% 24.91x
At-Home Gym Intenders 64.62% 22.05x
Exercise and Gym Researchers 55.82% 21.49x
Men's Health Researchers 52.72% 21.19x
Indoor Cycling & Spinning Enthusiasts 45.56% 18.87x
Running Enthusiasts 44.09% 18.08x
Olympics Fans 49.78% 17.93x
Health and Fitness Book Readers 51.77% 17.66x
Bodybuilding Enthusiasts 51.25% 17.65x
Mens Business Clothes Shoppers 43.14% 16.92x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit & Obstacle Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit & Obstacle Race Enthusiasts audience is Journeys.

Location Composition Index
Journeys 0.04% 3.07x
Banana Republic 0.02% 2.39x
Dressbarn 0.02% 2.15x
The Childrens Place 0.02% 1.62x
Mens Wearhouse 0.02% 1.44x
Carhartt 0.16% 1.17x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crossfit & Obstacle Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crossfit & Obstacle Race Enthusiasts audience is roguefitness.com.

Website Composition Index
roguefitness.com 68.67% 461.67x
fitnesszone.com 21.20% 239.29x
strengthlevel.com 12.36% 163.13x
muscleandstrength.com 13.73% 151.93x
muscleandperformance.com 6.38% 124.18x
athleticmuscle.net 9.26% 112.81x
12minuteathlete.com 4.57% 88.77x
t-nation.com 37.94% 80.50x
forum.bodybuilding.com 29.27% 79.88x
barbend.com 36.33% 75.21x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 24.09% 76.70x
Canada Travel & Tourism 1.58% 35.89x
Men's Dress Shirt Shopping 0.93% 34.59x
Police Gear 4.57% 31.46x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.18% 24.99x
Bags & Luggage 2.63% 20.50x
Running & Marathons 26.81% 19.60x
Southeast College Athletics 1.19% 19.05x
Winter Sports & Gear 1.84% 18.99x
Virginia Athletics 0.37% 18.95x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit & Obstacle Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male