Dstillery Audiences

CROSSFIT & OBSTACLE RACE ENTHUSIASTS

Audience Size: 15.6 Thousand Devices

Explore the Crossfit & Obstacle Race Enthusiasts Audience

Below you'll find more information about the Crossfit & Obstacle Race Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Crossfit & Obstacle Race Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit & Obstacle Race Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 70.51% 34.72x
Men's Health Researchers 55.77% 33.69x
Exercise and Gym Researchers 57.05% 32.54x
Men's Clothing Shoppers 53.21% 30.08x
Indoor Cycling & Spinning Enthusiasts 49.36% 29.96x
Running Enthusiasts 46.79% 28.84x
Beard Care Researchers 53.21% 28.60x
Wellness Enthusiasts 42.95% 27.22x
At-Home Gym Intenders 69.87% 26.42x
Mens Fitness Publication Readers 41.03% 25.77x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit & Obstacle Race Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit & Obstacle Race Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.12% 3.33x
Maurices 0.12% 3.10x
White House Black Market 0.04% 1.91x
Journeys 0.06% 1.81x
Gymboree 0.01% 1.50x
Mens Wearhouse 0.04% 1.45x
Lane Bryant 0.01% 1.28x
Gap 0.01% 1.26x
Carhartt 0.24% 1.09x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Location attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crossfit & Obstacle Race Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crossfit & Obstacle Race Enthusiasts audience is bodybuilding.com.

Website Composition Index
bodybuilding.com 32.62% 99.77x
stack.com 33.92% 97.28x
barbend.com 51.27% 95.45x
sherdog.com 19.26% 45.87x
artofmanliness.com 21.59% 40.23x
mediavine.com 23.65% 32.25x
active.com 19.89% 29.45x
mensjournal.com 44.32% 27.40x
t3.com 26.52% 25.80x
letsrun.com 10.70% 25.53x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Web attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit & Obstacle Race Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 21.63% 202.38x
Shoes & Accessories 1.35% 36.94x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.12% 36.70x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.25% 31.78x
Assorted Topics (Viral Media, Paid Traffic) 3.97% 26.96x
Running & Marathons 21.51% 25.92x
Assorted Topics (Television, Origami, Men's Health) 1.68% 23.44x
Gun Enthusiast - Rifles & Ammo 8.65% 22.49x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.32% 21.13x
Bags & Luggage 1.44% 20.99x
Composition Percentage: The overlap percentage between the Crossfit & Obstacle Race Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crossfit & Obstacle Race Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit & Obstacle Race Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male