Dstillery Audiences

CRUISE VACATIONS

Audience Size: 1.1 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 80.66% 24.50x
Family Adventures Travelers 41.85% 18.10x
Train Travelers 44.13% 16.95x
Travel Researchers 39.92% 16.50x
Work Comes First Travelers 34.40% 15.47x
Work Hard, Play Hard Travelers 33.55% 14.69x
Travel Guide and Review Readers 36.23% 14.49x
Las Vegas Hotel Researchers 37.19% 14.42x
Countdown to the Beach Travelers 52.22% 14.39x
Orlando Activities Researchers 30.80% 14.36x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Chicos.

Location Composition Index
Chicos 0.03% 2.67x
Jos A. Bank Clothiers 0.02% 2.40x
Dressbarn 0.02% 1.87x
LOFT 0.01% 1.87x
Journeys 0.02% 1.70x
American Eagle Outfitters 0.01% 1.70x
Gap 0.01% 1.70x
Aeropostale 0.01% 1.58x
White House Black Market 0.01% 1.51x
Old Navy 0.02% 1.29x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.

Website Composition Index
deckplangenius.com 1.06% 184.29x
cruiseportinsider.com 1.17% 171.44x
americandiscountcruises.com 4.95% 159.34x
cruiseweb.com 7.96% 156.43x
directlinecruises.com 1.33% 152.51x
porteverglades.net 1.30% 145.79x
azamaraclubcruises.com 1.47% 140.21x
royalcaribbean.com 5.82% 140.16x
vikingcruises.com 1.19% 138.58x
princess.com 5.92% 133.36x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 5.83% 23.05x
London Tourism 0.08% 20.79x
European Museums, Restaurants & Events 1.59% 19.30x
Mexico Travel 0.25% 17.88x
Southern California Cluster 0.16% 17.55x
South Carolina Travel 0.12% 17.39x
Travel Adventure 12.15% 17.24x
Weather Information 1.06% 17.10x
Beach Vacations 3.06% 17.08x
Scuba Diving 0.11% 15.64x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female