Dstillery Audiences

CRUISE VACATIONS

Audience Size: 2.9 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 67.66% 18.06x
Alaskan Cruise Planners 35.55% 15.18x
Train Travelers 25.95% 13.68x
Fort Lauderdale Trip Planners 30.07% 11.39x
Sightseeing Travelers 25.34% 11.16x
Las Vegas Hotel Researchers 22.04% 11.10x
Discount Flight Searchers 23.78% 11.03x
Orlando Activities Researchers 19.25% 10.40x
Affordable Hotel Bookers 24.76% 10.19x
European Trip Planners 23.64% 9.94x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.70x
Belk 0.02% 1.48x
Columbia 0.02% 1.48x
Brooks Brothers 0.05% 1.41x
Charlotte Russe 0.03% 1.37x
Hugo Boss 0.04% 1.36x
Jos A. Bank Clothiers 0.21% 1.34x
Chicos 0.06% 1.32x
Talbots 0.07% 1.32x
Express Outlets 0.01% 1.31x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.28% 121.45x
deckplangenius.com 1.88% 119.45x
cruiseportinsider.com 1.39% 110.31x
eatsleepcruise.com 4.69% 101.99x
resortforaday.com 1.49% 100.95x
directlinecruises.com 1.78% 99.31x
americandiscountcruises.com 4.84% 98.29x
cruiseweb.com 12.71% 97.37x
vikingcruises.com 1.72% 91.02x
porteverglades.net 1.39% 87.46x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.44% 19.82x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 16.66x
South Carolina Travel 0.38% 14.73x
London Tourism 0.45% 14.11x
Washington D.C. Hotels 0.02% 14.09x
Mexico Travel 0.87% 14.01x
Travel Adventure 15.93% 13.93x
European Museums, Restaurants & Events 3.22% 13.33x
Weather Information 1.74% 12.18x
Scotland Travel 0.26% 11.32x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female