Dstillery Audiences

CRUISE VACATIONS

Audience Size: 1.8 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 79.92% 18.42x
Countdown to the Beach Travelers 59.07% 16.07x
Train Travelers 42.49% 13.66x
Family Adventures Travelers 46.20% 12.19x
Alaskan Cruise Planners 41.41% 11.81x
Travel Researchers 44.55% 11.80x
Las Vegas Hotel Researchers 34.56% 11.24x
Discount Flight Searchers 33.96% 11.09x
Travel Guide and Review Readers 40.43% 10.87x
Fort Lauderdale Trip Planners 37.49% 10.54x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Belk.

Location Composition Index
Belk 0.02% 2.05x
LOFT 0.07% 1.47x
Jos A. Bank Clothiers 0.04% 1.26x
White House Black Market 0.06% 1.25x
Chicos 0.05% 1.24x
Gap 0.08% 1.24x
Ann Taylor 0.01% 1.22x
Coach 0.04% 1.20x
Kate Spade 0.02% 1.18x
Banana Republic 0.07% 1.18x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.

Website Composition Index
deckplangenius.com 1.55% 126.61x
cruiseportinsider.com 1.35% 116.98x
americandiscountcruises.com 5.97% 107.70x
cruiseweb.com 9.67% 107.54x
directlinecruises.com 1.71% 102.72x
azamaraclubcruises.com 1.93% 97.13x
porteverglades.net 1.54% 95.66x
royalcaribbean.com 6.88% 95.53x
vikingcruises.com 1.54% 94.05x
eatsleepcruise.com 6.15% 93.91x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 5.15% 18.61x
South Carolina Travel 0.13% 15.17x
Mexico Travel 0.39% 14.45x
London Tourism 0.13% 14.21x
Travel Adventure 12.69% 13.86x
European Museums, Restaurants & Events 1.98% 13.44x
Beach Vacations 4.61% 13.25x
Weather Information 1.29% 12.16x
National Parks 1.93% 11.11x
South Carolina Beach Travel 1.55% 10.80x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female