Dstillery Audiences

CRUISE VACATIONS

Audience Size: 239 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 239 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 55.15% 27.79x
Cruise Travel Intenders 89.75% 26.57x
Work Comes First Travelers 43.81% 23.50x
Orlando Activities Researchers 33.68% 20.99x
Countdown to the Beach Travelers 53.66% 18.41x
Discount Flight Searchers 43.75% 18.00x
Travel Researchers 44.56% 17.27x
Las Vegas Hotel Researchers 41.80% 17.24x
Train Travelers 47.27% 17.23x
Work Hard, Play Hard Travelers 36.90% 17.04x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Forever 21.

Location Composition Index
Forever 21 0.02% 2.35x
Chicos 0.03% 1.66x
Aeropostale 0.02% 1.61x
Coach 0.01% 1.58x
Banana Republic 0.02% 1.46x
Journeys 0.04% 1.32x
Talbots 0.01% 1.22x
J. Crew 0.01% 1.19x
Victoria's Secret 0.03% 1.03x
Carhartt 0.20% 1.00x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is eatsleepcruise.com.

Website Composition Index
eatsleepcruise.com 14.62% 485.28x
cruisecritic.com 77.77% 319.31x
cruzely.com 9.72% 235.17x
carnival.com 56.52% 218.98x
cruiseradio.net 32.38% 126.03x
cruisehive.com 41.25% 116.14x
cruisemaven.com 3.65% 115.27x
amtrakvacations.com 6.32% 97.30x
travelpulse.com 4.65% 89.14x
royalcaribbeanblog.com 33.27% 81.72x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.79% 56.43x
Caribbean Vacation 3.25% 52.73x
Weather Information 0.39% 40.57x
Pre-Built Home Researchers 0.32% 32.98x
Toronto Tourism 0.48% 32.17x
Custom Gifts 0.33% 31.09x
Smart Travel 3.78% 28.78x
Fashion & Retail 0.96% 25.79x
Women Shoppers 1.57% 25.08x
Party Suppliers 0.38% 25.07x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female