Dstillery Audiences

CRUISE VACATIONS

Audience Size: 318.4 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 318.4 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 90.15% 28.93x
Family Adventures Travelers 55.04% 28.21x
Work Comes First Travelers 45.85% 24.82x
Orlando Activities Researchers 33.74% 22.69x
Travel Researchers 48.13% 21.26x
Train Travelers 52.38% 21.14x
Las Vegas Hotel Researchers 47.47% 20.67x
Discount Flight Searchers 45.53% 20.41x
Work Hard, Play Hard Travelers 43.59% 20.31x
Travel Guide and Review Readers 47.16% 19.93x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.34x
Old Navy 0.03% 1.94x
LOFT 0.02% 1.81x
Jos A. Bank Clothiers 0.01% 1.59x
Banana Republic 0.01% 1.45x
Buckle 0.02% 1.35x
Gymboree 0.01% 1.29x
The Childrens Place 0.02% 1.26x
Dressbarn 0.01% 1.24x
Victoria's Secret 0.02% 1.15x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiselawnews.com.

Website Composition Index
cruiselawnews.com 12.45% 372.89x
eatsleepcruise.com 8.49% 338.89x
ncl.com 22.49% 323.76x
cruisefever.net 4.42% 271.69x
cruisecritic.com 74.54% 231.18x
amtrakvacations.com 4.13% 218.22x
windstarcruises.com 3.26% 200.60x
cruzely.com 5.52% 187.07x
carnival.com 53.23% 138.87x
cruisehive.com 34.92% 132.04x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.57% 50.63x
European Museums, Restaurants & Events 1.03% 44.46x
Weather Information 0.64% 35.63x
Beach Vacations 1.20% 32.13x
Mexico Travel 0.17% 31.86x
Travel Adventure 9.59% 31.21x
Smart Travel 3.97% 29.85x
National Parks 0.92% 27.71x
Pre-Built Home Researchers 0.72% 27.55x
South Carolina Travel 0.11% 26.92x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female