Dstillery Audiences

CRUISE VACATIONS

Audience Size: 2.6 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 70.01% 20.64x
Alaskan Cruise Planners 34.50% 17.28x
Train Travelers 26.84% 16.58x
Travel Guide and Review Readers 24.72% 13.61x
Discount Flight Searchers 22.96% 13.44x
Las Vegas Hotel Researchers 21.87% 13.17x
Fort Lauderdale Trip Planners 29.67% 12.97x
Sightseeing Travelers 25.74% 12.94x
Orlando Activities Researchers 18.53% 12.85x
Home Lending Researchers 19.14% 12.08x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.38x
Mens Wearhouse 0.46% 1.19x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.26% 120.24x
deckplangenius.com 2.00% 118.35x
cruiseportinsider.com 1.54% 109.52x
resortforaday.com 1.33% 107.51x
eatsleepcruise.com 5.15% 103.61x
americandiscountcruises.com 5.05% 96.68x
directlinecruises.com 1.88% 96.02x
cruiseweb.com 13.51% 95.36x
vikingcruises.com 1.84% 89.33x
tauck.com 2.88% 86.42x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.70% 19.86x
Travel Adventure 16.63% 13.40x
European Museums, Restaurants & Events 3.12% 12.95x
Weather Information 1.69% 11.85x
Smart Travel 5.90% 11.00x
National Parks 2.57% 10.39x
San Francisco Tourism 1.52% 9.93x
Beach Vacations 9.28% 9.58x
Mail Order Food 1.71% 9.55x
South Carolina Beach Travel 2.04% 9.32x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female