Dstillery Audiences

CRUISE VACATIONS

Audience Size: 1.3 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 72.86% 22.96x
Train Travelers 37.77% 15.59x
Alaskan Cruise Planners 41.20% 14.50x
Travel Researchers 37.21% 14.46x
Travel Guide and Review Readers 33.04% 13.18x
Discount Flight Searchers 29.65% 12.89x
Las Vegas Hotel Researchers 30.38% 12.68x
Orlando Activities Researchers 24.69% 12.29x
Vacation Planners 29.52% 12.08x
Fort Lauderdale Trip Planners 36.77% 11.87x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.76x
Belk 0.02% 1.68x
Ralph Lauren 0.01% 1.52x
Brooks Brothers 0.03% 1.42x
White House Black Market 0.09% 1.27x
Jos A. Bank Clothiers 0.07% 1.22x
Journeys 0.06% 1.22x
Old Navy 0.09% 1.21x
Mens Wearhouse 0.11% 1.18x
Chicos 0.05% 1.17x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is eatsleepcruise.com.

Website Composition Index
eatsleepcruise.com 5.49% 121.71x
directlinecruises.com 1.97% 111.53x
cruiseweb.com 12.14% 110.45x
americandiscountcruises.com 6.22% 109.82x
azamaraclubcruises.com 2.61% 101.35x
porteverglades.net 1.54% 99.80x
vikingcruises.com 1.73% 97.79x
royalcaribbean.com 7.19% 93.39x
cruisefever.net 1.78% 91.45x
uniworld.com 3.40% 90.38x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.92% 21.94x
South Carolina Travel 0.17% 17.07x
London Tourism 0.19% 16.20x
Mexico Travel 0.48% 15.44x
Travel Adventure 13.54% 15.11x
European Museums, Restaurants & Events 2.26% 14.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 13.78x
Beach Vacations 5.88% 12.96x
Weather Information 1.40% 12.79x
Smart Travel 5.15% 11.56x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female