CRUISE VACATIONS

Audience Size: 1.5 Million Devices

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Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cruise Vacations audience.

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest	Composition	Index
Cruise Travel Intenders	76.26%	24.56x
Train Travelers	40.10%	16.46x
Countdown to the Beach Travelers	55.80%	16.42x
Family Adventures Travelers	38.05%	16.23x
Travel Researchers	37.57%	15.52x
Travel Guide and Review Readers	33.92%	13.99x
Work Comes First Travelers	32.35%	13.82x
Orlando Activities Researchers	26.08%	13.54x
Las Vegas Hotel Researchers	33.39%	13.50x
Work Hard, Play Hard Travelers	30.84%	13.43x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Express.

Location	Composition	Index
Express	0.01%	1.69x
Chicos	0.01%	1.62x
The Childrens Place	0.02%	1.56x
Banana Republic	0.01%	1.55x
Lane Bryant	0.01%	1.47x
White House Black Market	0.01%	1.45x
LOFT	0.01%	1.43x
Victoria's Secret	0.02%	1.40x
Journeys	0.01%	1.34x
Old Navy	0.01%	1.02x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.

Website	Composition	Index
deckplangenius.com	1.26%	141.95x
cruiseportinsider.com	1.27%	131.18x
americandiscountcruises.com	5.30%	122.16x
cruiseweb.com	8.53%	120.81x
directlinecruises.com	1.46%	116.99x
porteverglades.net	1.37%	110.46x
azamaraclubcruises.com	1.62%	108.46x
royalcaribbean.com	6.22%	107.45x
vikingcruises.com	1.31%	107.08x
princess.com	7.46%	101.02x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity	Composition	Index
Caribbean Vacation	5.74%	19.78x
London Tourism	0.10%	17.68x
Mexico Travel	0.32%	16.79x
European Museums, Restaurants & Events	1.86%	16.52x
South Carolina Travel	0.11%	15.36x
Travel Adventure	12.54%	15.04x
Beach Vacations	3.75%	14.87x
Weather Information	1.11%	14.18x
England Tourism	0.03%	14.07x
Southern California Cluster	0.24%	14.02x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female