Dstillery Audiences

CRUISE VACATIONS

Audience Size: 77 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 77 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 13.72% 59.70x
Cruise Travel Intenders 89.50% 37.53x
Caribbean Trip Planners 83.99% 36.94x
Work Comes First Travelers 4.05% 25.62x
Countdown to the Beach Travelers 76.30% 23.81x
Luxury Hotel Guests 18.81% 23.48x
Vacation Planners 33.47% 23.32x
Luxury Second Home Owners 11.54% 21.56x
Travel Researchers 20.69% 20.73x
Sightseeing Travelers 25.88% 20.56x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 3.82x
Mens Wearhouse 0.02% 3.50x
Gymboree 0.02% 2.58x
Journeys 0.01% 1.90x
Madewell 0.01% 1.81x
Zumiez 0.01% 1.71x
American Apparel 0.01% 1.67x
Jos A. Bank Clothiers 0.01% 1.55x
Victoria's Secret 0.02% 1.48x
Hollister 0.01% 1.26x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.

Website Composition Index
cruisecritic.com 68.44% 504.21x
carnival.com 52.94% 296.31x
cruzely.com 23.76% 215.20x
cruiseradio.net 24.11% 176.91x
lifewellcruised.com 9.80% 158.95x
cruisefever.net 16.22% 158.48x
greatvaluevacations.com 7.58% 140.64x
amtrakvacations.com 7.33% 107.21x
royalcaribbeanblog.com 29.62% 99.63x
cruisehive.com 47.40% 76.82x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.53% 42.80x
Caribbean Vacation 2.01% 35.86x
Sports - Climbing, Non-traditional 5.55% 22.28x
Smart Travel 0.70% 19.53x
Travel Adventure 4.65% 19.44x
Career Cluster A 0.68% 18.19x
Institutional Investing 0.08% 11.02x
Discount Travel 2.38% 11.01x
Canada Tax and Finance Research Cluster 0.25% 9.05x
Medical Diagnostics 0.27% 8.99x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female