Dstillery Audiences

CRUISE VACATIONS

Audience Size: 521.5 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 521.5 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 88.62% 18.84x
Family Adventures Travelers 53.68% 17.33x
Train Travelers 45.62% 17.19x
Discount Flight Searchers 37.36% 15.53x
Work Comes First Travelers 45.38% 15.07x
Travel Researchers 48.50% 14.42x
Orlando Activities Researchers 36.92% 13.83x
Las Vegas Hotel Researchers 46.75% 13.41x
Work Hard, Play Hard Travelers 44.38% 13.26x
Travel Guide and Review Readers 45.51% 12.76x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.05x
Chicos 0.02% 1.60x
Dressbarn 0.02% 1.53x
Talbots 0.01% 1.38x
Old Navy 0.03% 1.35x
Lane Bryant 0.01% 1.35x
Journeys 0.02% 1.21x
Buckle 0.01% 1.14x
Mens Wearhouse 0.02% 1.11x
White House Black Market 0.01% 0.97x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is americandiscountcruises.com.

Website Composition Index
americandiscountcruises.com 4.43% 271.10x
cruiseweb.com 6.92% 262.44x
royalcaribbean.com 5.19% 236.08x
princess.com 2.63% 234.22x
cruiselawnews.com 13.89% 208.10x
crystalcruises.com 3.32% 203.74x
travelmarketreport.com 4.84% 192.55x
eatsleepcruise.com 8.59% 183.77x
ncl.com 25.54% 183.01x
gocollette.com 2.89% 172.00x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 5.63% 28.82x
Southern California Cluster 0.14% 26.64x
London Tourism 0.05% 25.42x
European Museums, Restaurants & Events 1.41% 24.83x
Mexico Travel 0.24% 22.12x
Weather Information 0.89% 21.25x
South Carolina Travel 0.13% 20.05x
Travel Adventure 11.77% 19.62x
Beach Vacations 1.81% 19.40x
Smart Travel 5.19% 19.03x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female