CRUISE VACATIONS

Audience Size: 104.3 Thousand Devices

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Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 104.3 thousand unique devices whose actions qualify for the Cruise Vacations audience.

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest	Composition	Index
Cruise Travel Intenders	88.11%	30.75x
Family Adventures Travelers	29.47%	29.84x
Countdown to the Beach Travelers	74.85%	26.84x
Luxury Second Home Owners	25.64%	19.09x
Luxury Hotel Guests	30.75%	18.52x
Work Comes First Travelers	15.23%	18.29x
Global Destinations Reopening Researchers	23.67%	16.86x
Caribbean Destination Reopening Researchers	19.84%	16.15x
Train Travelers	38.21%	15.43x
Orlando Activities Researchers	8.06%	15.15x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is H&M.

Location	Composition	Index
H&M	0.05%	6.00x
Michael Kors	0.03%	3.80x
Eddie Bauer	0.03%	3.67x
Belk	0.02%	3.39x
Dressbarn	0.04%	3.31x
White House Black Market	0.04%	2.92x
Jos A. Bank Clothiers	0.03%	2.58x
Zumiez	0.03%	2.51x
Banana Republic	0.03%	2.45x
Buckle	0.04%	2.42x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.

Website	Composition	Index
cruisecritic.com	71.51%	457.39x
carnival.com	57.19%	285.56x
cruzely.com	21.18%	264.13x
cruisemaven.com	10.57%	193.62x
cruiseradio.net	30.41%	172.89x
cruisefever.net	21.39%	130.54x
greatvaluevacations.com	8.15%	116.32x
royalcaribbeanblog.com	33.97%	103.45x
cruisehive.com	52.01%	92.70x
amtrakvacations.com	7.89%	89.61x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity	Composition	Index
Caribbean Vacation	3.20%	31.24x
Smart Travel	1.78%	24.44x
Sports - Climbing, Non-traditional	7.43%	20.49x
Travel Adventure	6.67%	17.61x
Southern California Tourism	0.15%	14.74x
Hobby Vehicles	0.19%	13.95x
Promo Codes	0.34%	12.74x
Theme Park Tourism	6.31%	11.73x
Institutional Investing	0.08%	11.02x
Career Cluster A	0.45%	9.65x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male