Dstillery Audiences

CRUISE VACATIONS

Audience Size: 2.2 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 71.36% 19.99x
Train Travelers 35.83% 13.50x
Alaskan Cruise Planners 40.64% 13.24x
Travel Researchers 35.63% 12.52x
Travel Guide and Review Readers 31.95% 11.43x
Discount Flight Searchers 29.09% 11.11x
Las Vegas Hotel Researchers 28.79% 10.98x
Orlando Activities Researchers 24.25% 10.58x
Fort Lauderdale Trip Planners 35.88% 10.55x
Sightseeing Travelers 31.73% 10.35x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.47x
Talbots 0.06% 1.41x
Express Outlets 0.01% 1.40x
White House Black Market 0.44% 1.37x
Belk 0.01% 1.30x
Johnston and Murphy 0.58% 1.28x
Mens Wearhouse 0.56% 1.24x
Tommy Bahama 0.03% 1.24x
Kate Spade 0.03% 1.23x
H&M 0.07% 1.21x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.

Website Composition Index
deckplangenius.com 1.89% 114.28x
cruiseportinsider.com 1.47% 106.74x
eatsleepcruise.com 5.18% 102.64x
americandiscountcruises.com 5.61% 95.19x
cruiseweb.com 13.16% 93.59x
directlinecruises.com 1.95% 93.02x
azamaraclubcruises.com 3.27% 86.42x
royalcaribbean.com 7.76% 86.08x
vikingcruises.com 1.75% 85.95x
tauck.com 1.67% 84.99x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.85% 18.50x
South Carolina Travel 0.21% 14.19x
London Tourism 0.23% 13.65x
Mexico Travel 0.56% 13.65x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 12.92x
Travel Adventure 14.39% 12.81x
European Museums, Restaurants & Events 2.54% 12.43x
Weather Information 1.47% 11.11x
Beach Vacations 6.88% 10.45x
Smart Travel 5.21% 10.00x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female