Dstillery Audiences

CRUISE VACATIONS

Audience Size: 2.5 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 70.84% 20.03x
Alaskan Cruise Planners 31.87% 17.82x
Train Travelers 26.62% 16.82x
Travel Researchers 27.57% 15.36x
Discount Flight Searchers 21.73% 13.71x
Travel Guide and Review Readers 24.92% 13.64x
Las Vegas Hotel Researchers 20.88% 13.06x
Sightseeing Travelers 25.19% 12.94x
Flight and Hotel Shoppers 24.62% 12.82x
Fort Lauderdale Trip Planners 29.26% 12.74x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.46% 1.50x
Tommy Bahama 0.04% 1.48x
Chicos 0.09% 1.41x
Johnston and Murphy 0.20% 1.36x
Talbots 0.06% 1.32x
Mens Wearhouse 0.63% 1.27x
White House Black Market 0.28% 1.27x
Ann Taylor 0.03% 1.26x
Uniqlo 0.02% 1.24x
LL Bean 0.01% 1.24x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.18% 111.19x
deckplangenius.com 1.99% 109.54x
cruiseportinsider.com 1.58% 101.62x
resortforaday.com 1.07% 100.98x
eatsleepcruise.com 5.38% 96.19x
americandiscountcruises.com 5.24% 90.23x
cruiseweb.com 14.01% 88.27x
directlinecruises.com 1.99% 88.22x
vikingcruises.com 1.85% 82.40x
tauck.com 2.27% 81.18x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.92% 18.93x
London Tourism 0.34% 14.65x
South Carolina Travel 0.29% 14.29x
Mexico Travel 0.71% 13.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 13.62x
Travel Adventure 16.38% 12.90x
European Museums, Restaurants & Events 2.95% 12.88x
Washington D.C. Hotels 0.01% 11.40x
Weather Information 1.68% 11.35x
Smart Travel 5.66% 10.58x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female