Dstillery Audiences

CRUISE VACATIONS

Audience Size: 3.1 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 66.83% 16.78x
Alaskan Cruise Planners 35.60% 14.71x
Train Travelers 24.84% 12.49x
Fort Lauderdale Trip Planners 28.51% 10.67x
Sightseeing Travelers 25.34% 10.18x
Discount Flight Searchers 21.59% 10.02x
Affordable Hotel Bookers 22.63% 9.56x
European Trip Planners 22.51% 9.53x
Vacation Rental Accommodation Researchers 18.64% 8.99x
Caribbean Trip Planners 22.99% 8.97x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.44x
Chicos 0.07% 1.40x
Belk 0.02% 1.38x
Charlotte Russe 0.02% 1.37x
Levi Strauss 0.01% 1.23x
LOFT 0.05% 1.19x
Talbots 0.07% 1.18x
Brooks Brothers 0.04% 1.15x
American Eagle Outfitters 0.07% 1.15x
J. Crew 0.05% 1.14x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.38% 113.06x
deckplangenius.com 1.73% 112.56x
cruiseportinsider.com 1.31% 103.81x
directlinecruises.com 1.68% 96.51x
resortforaday.com 1.32% 95.70x
eatsleepcruise.com 4.03% 94.58x
americandiscountcruises.com 4.55% 94.22x
cruiseweb.com 11.85% 93.95x
vikingcruises.com 1.68% 85.88x
royalcaribbean.com 7.79% 83.16x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.14% 18.36x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.17% 15.89x
Travel Adventure 15.76% 12.95x
South Carolina Travel 0.40% 12.51x
Mexico Travel 0.87% 12.48x
London Tourism 0.46% 12.48x
European Museums, Restaurants & Events 3.23% 12.42x
Washington D.C. Hotels 0.03% 11.47x
Weather Information 1.59% 11.32x
Scotland Travel 0.28% 10.83x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female