Explore the Cruise Vacations Audience
Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 521.5 thousand unique devices whose actions qualify for the Cruise Vacations audience.
INTERESTS
The Cruise Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.
| Interest | Composition | Index |
| Cruise Travel Intenders | 88.62% | 18.84x |
| Family Adventures Travelers | 53.68% | 17.33x |
| Train Travelers | 45.62% | 17.19x |
| Discount Flight Searchers | 37.36% | 15.53x |
| Work Comes First Travelers | 45.38% | 15.07x |
| Travel Researchers | 48.50% | 14.42x |
| Orlando Activities Researchers | 36.92% | 13.83x |
| Las Vegas Hotel Researchers | 46.75% | 13.41x |
| Work Hard, Play Hard Travelers | 44.38% | 13.26x |
| Travel Guide and Review Readers | 45.51% | 12.76x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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APPAREL RETAILERS
The Cruise Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.05x |
| Chicos | 0.02% | 1.60x |
| Dressbarn | 0.02% | 1.53x |
| Talbots | 0.01% | 1.38x |
| Old Navy | 0.03% | 1.35x |
| Lane Bryant | 0.01% | 1.35x |
| Journeys | 0.02% | 1.21x |
| Buckle | 0.01% | 1.14x |
| Mens Wearhouse | 0.02% | 1.11x |
| White House Black Market | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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WEBSITES
The Cruise Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cruise Vacations audience is americandiscountcruises.com.
| Website | Composition | Index |
| americandiscountcruises.com | 4.43% | 271.10x |
| cruiseweb.com | 6.92% | 262.44x |
| royalcaribbean.com | 5.19% | 236.08x |
| princess.com | 2.63% | 234.22x |
| cruiselawnews.com | 13.89% | 208.10x |
| crystalcruises.com | 3.32% | 203.74x |
| travelmarketreport.com | 4.84% | 192.55x |
| eatsleepcruise.com | 8.59% | 183.77x |
| ncl.com | 25.54% | 183.01x |
| gocollette.com | 2.89% | 172.00x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 5.63% | 28.82x |
| Southern California Cluster | 0.14% | 26.64x |
| London Tourism | 0.05% | 25.42x |
| European Museums, Restaurants & Events | 1.41% | 24.83x |
| Mexico Travel | 0.24% | 22.12x |
| Weather Information | 0.89% | 21.25x |
| South Carolina Travel | 0.13% | 20.05x |
| Travel Adventure | 11.77% | 19.62x |
| Beach Vacations | 1.81% | 19.40x |
| Smart Travel | 5.19% | 19.03x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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DEMOGRAPHICS
The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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