Dstillery Audiences

CRUISE VACATIONS

Audience Size: 209.1 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 209.1 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 57.39% 30.26x
Cruise Travel Intenders 91.69% 28.91x
Work Comes First Travelers 46.53% 26.71x
Orlando Activities Researchers 35.14% 23.67x
Las Vegas Hotel Researchers 46.76% 20.39x
Discount Flight Searchers 46.20% 20.18x
Train Travelers 51.82% 19.68x
Travel Researchers 47.80% 19.59x
Travel Guide and Review Readers 45.11% 19.55x
Work Hard, Play Hard Travelers 39.73% 19.15x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Gap.

Location Composition Index
Gap 0.01% 4.69x
Jos A. Bank Clothiers 0.01% 3.70x
Chicos 0.02% 3.40x
Victoria's Secret 0.01% 2.17x
Old Navy 0.01% 1.88x
Maurices 0.01% 1.84x
Carhartt 0.05% 0.72x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is ncl.com.

Website Composition Index
ncl.com 17.59% 451.47x
cruisecritic.com 77.63% 275.33x
cruzely.com 6.86% 217.65x
carnival.com 54.79% 197.32x
amtrakvacations.com 4.62% 145.59x
cruiseradio.net 28.73% 124.79x
cruisehive.com 37.73% 117.70x
cruisemaven.com 2.61% 100.60x
royalcaribbeanblog.com 29.11% 85.47x
travelpulse.com 6.39% 79.92x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 3.87% 54.78x
European Museums, Restaurants & Events 0.79% 51.45x
Weather Information 0.47% 40.04x
Mid-Atlantic Beaches 0.23% 38.90x
Smart Travel 3.65% 32.81x
Toronto Tourism 0.58% 31.59x
Pre-Built Home Researchers 0.48% 31.15x
Custom Gifts 0.45% 30.37x
Mexico Travel 0.14% 28.04x
National Parks 0.68% 27.93x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female