Dstillery Audiences

CRUISE VACATIONS

Audience Size: 125.6 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 125.6 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 90.34% 27.93x
Family Adventures Travelers 44.74% 26.76x
Work Comes First Travelers 32.89% 21.21x
Countdown to the Beach Travelers 60.02% 20.02x
Caribbean Destination Reopening Researchers 26.73% 17.35x
Orlando Activities Researchers 22.76% 16.78x
Travel Guide and Review Readers 38.74% 16.36x
Global Destinations Reopening Researchers 26.81% 16.07x
Travel Researchers 39.75% 15.48x
Train Travelers 41.08% 15.24x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is White House Black Market.

Location Composition Index
White House Black Market 0.04% 1.93x
LOFT 0.03% 1.59x
Express 0.03% 1.50x
Gap 0.02% 1.30x
Talbots 0.02% 1.25x
Chicos 0.02% 1.10x
The Childrens Place 0.03% 1.08x
Carhartt 0.25% 1.04x
Journeys 0.03% 1.03x
Buckle 0.02% 1.01x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.

Website Composition Index
cruisecritic.com 75.37% 437.87x
carnival.com 60.25% 296.38x
cruiseradio.net 34.66% 176.27x
cruisehive.com 45.98% 134.65x
greatvaluevacations.com 5.03% 123.84x
royalcaribbeanblog.com 35.17% 110.52x
amtrakvacations.com 7.40% 104.38x
americanqueensteamboatcompany.com 4.00% 94.12x
hotwire.com 2.63% 42.80x
hilton.com 2.31% 41.37x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.48% 55.55x
Caribbean Vacation 3.06% 36.10x
Toronto Tourism 0.22% 27.68x
Smart Travel 2.80% 27.48x
Sports - Climbing, Non-traditional 8.00% 19.29x
Furniture Shopping 1.00% 18.23x
Fashion & Retail 0.19% 18.22x
Travel Adventure 8.92% 18.08x
Women Shoppers 0.46% 15.80x
Theme Park Tourism 6.84% 15.62x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male