CRUISE VACATIONS

Audience Size: 1.1 Million Devices

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Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Cruise Vacations audience.

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest	Composition	Index
Cruise Travel Intenders	80.66%	24.50x
Family Adventures Travelers	41.85%	18.10x
Train Travelers	44.13%	16.95x
Travel Researchers	39.92%	16.50x
Work Comes First Travelers	34.40%	15.47x
Work Hard, Play Hard Travelers	33.55%	14.69x
Travel Guide and Review Readers	36.23%	14.49x
Las Vegas Hotel Researchers	37.19%	14.42x
Countdown to the Beach Travelers	52.22%	14.39x
Orlando Activities Researchers	30.80%	14.36x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Chicos.

Location	Composition	Index
Chicos	0.03%	2.67x
Jos A. Bank Clothiers	0.02%	2.40x
Dressbarn	0.02%	1.87x
LOFT	0.01%	1.87x
Journeys	0.02%	1.70x
American Eagle Outfitters	0.01%	1.70x
Gap	0.01%	1.70x
Aeropostale	0.01%	1.58x
White House Black Market	0.01%	1.51x
Old Navy	0.02%	1.29x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.

Website	Composition	Index
deckplangenius.com	1.06%	184.29x
cruiseportinsider.com	1.17%	171.44x
americandiscountcruises.com	4.95%	159.34x
cruiseweb.com	7.96%	156.43x
directlinecruises.com	1.33%	152.51x
porteverglades.net	1.30%	145.79x
azamaraclubcruises.com	1.47%	140.21x
royalcaribbean.com	5.82%	140.16x
vikingcruises.com	1.19%	138.58x
princess.com	5.92%	133.36x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity	Composition	Index
Caribbean Vacation	5.83%	23.05x
London Tourism	0.08%	20.79x
European Museums, Restaurants & Events	1.59%	19.30x
Mexico Travel	0.25%	17.88x
Southern California Cluster	0.16%	17.55x
South Carolina Travel	0.12%	17.39x
Travel Adventure	12.15%	17.24x
Weather Information	1.06%	17.10x
Beach Vacations	3.06%	17.08x
Scuba Diving	0.11%	15.64x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female