CRUISE VACATIONS

Audience Size: 3.2 Million Devices

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Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cruise Vacations audience.

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest	Composition	Index
Cruise Travel Intenders	65.50%	17.02x
Alaskan Cruise Planners	38.07%	14.68x
Train Travelers	25.43%	11.89x
Travel Industry	21.35%	10.89x
Fort Lauderdale Trip Planners	27.79%	10.44x
Sightseeing Travelers	25.78%	9.84x
European Trip Planners	21.94%	9.49x
Affordable Hotel Bookers	22.73%	9.03x
Caribbean Trip Planners	23.06%	8.69x
Hawaii Trip Planners	22.05%	8.66x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Calvin Klein.

Location	Composition	Index
Calvin Klein	0.01%	1.44x
Abercrombie & Fitch	0.02%	1.38x
Tommy Bahama	0.02%	1.34x
Belk	0.02%	1.30x
Hollister	0.01%	1.29x
Saint Laurent Paris	0.01%	1.24x
Patagonia	0.01%	1.24x
Brooks Brothers	0.03%	1.24x
Chicos	0.04%	1.23x
Talbots	0.04%	1.19x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruizr.com.

Website	Composition	Index
cruizr.com	0.55%	115.73x
deckplangenius.com	1.80%	114.38x
cruiseadvice.org	1.58%	113.99x
portmiamiwebcam.com	0.40%	107.56x
cruisecompete.com	0.19%	106.67x
cruiseportinsider.com	1.31%	105.15x
porttampawebcam.com	0.19%	105.14x
portnywebcam.com	0.19%	103.62x
ftlauderdalewebcam.com	0.32%	99.92x
celebritycruises.com	0.91%	99.89x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.18%	18.98x
Caribbean Vacation	3.84%	18.93x
Travel Adventure	15.65%	12.58x
Mexico Travel	0.99%	12.25x
European Museums, Restaurants & Events	3.29%	12.12x
London Tourism	0.52%	11.59x
South Carolina Travel	0.45%	11.54x
Weather Information	1.54%	11.15x
Washington D.C. Hotels	0.03%	10.91x
Scotland Travel	0.30%	10.60x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age and income brackets.

Age

45-54

Income

Under $25,000