Explore the Cruise Vacations Audience
Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 77 thousand unique devices whose actions qualify for the Cruise Vacations audience.
INTERESTS
The Cruise Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cruise Vacations audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 13.72% | 59.70x |
| Cruise Travel Intenders | 89.50% | 37.53x |
| Caribbean Trip Planners | 83.99% | 36.94x |
| Work Comes First Travelers | 4.05% | 25.62x |
| Countdown to the Beach Travelers | 76.30% | 23.81x |
| Luxury Hotel Guests | 18.81% | 23.48x |
| Vacation Planners | 33.47% | 23.32x |
| Luxury Second Home Owners | 11.54% | 21.56x |
| Travel Researchers | 20.69% | 20.73x |
| Sightseeing Travelers | 25.88% | 20.56x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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APPAREL RETAILERS
The Cruise Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.03% | 3.82x |
| Mens Wearhouse | 0.02% | 3.50x |
| Gymboree | 0.02% | 2.58x |
| Journeys | 0.01% | 1.90x |
| Madewell | 0.01% | 1.81x |
| Zumiez | 0.01% | 1.71x |
| American Apparel | 0.01% | 1.67x |
| Jos A. Bank Clothiers | 0.01% | 1.55x |
| Victoria's Secret | 0.02% | 1.48x |
| Hollister | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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WEBSITES
The Cruise Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.
| Website | Composition | Index |
| cruisecritic.com | 68.44% | 504.21x |
| carnival.com | 52.94% | 296.31x |
| cruzely.com | 23.76% | 215.20x |
| cruiseradio.net | 24.11% | 176.91x |
| lifewellcruised.com | 9.80% | 158.95x |
| cruisefever.net | 16.22% | 158.48x |
| greatvaluevacations.com | 7.58% | 140.64x |
| amtrakvacations.com | 7.33% | 107.21x |
| royalcaribbeanblog.com | 29.62% | 99.63x |
| cruisehive.com | 47.40% | 76.82x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cruise Vacations audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.53% | 42.80x |
| Caribbean Vacation | 2.01% | 35.86x |
| Sports - Climbing, Non-traditional | 5.55% | 22.28x |
| Smart Travel | 0.70% | 19.53x |
| Travel Adventure | 4.65% | 19.44x |
| Career Cluster A | 0.68% | 18.19x |
| Institutional Investing | 0.08% | 11.02x |
| Discount Travel | 2.38% | 11.01x |
| Canada Tax and Finance Research Cluster | 0.25% | 9.05x |
| Medical Diagnostics | 0.27% | 8.99x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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DEMOGRAPHICS
The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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