Dstillery Audiences

CRUISE VACATIONS

Audience Size: 104.3 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 104.3 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 88.11% 30.75x
Family Adventures Travelers 29.47% 29.84x
Countdown to the Beach Travelers 74.85% 26.84x
Luxury Second Home Owners 25.64% 19.09x
Luxury Hotel Guests 30.75% 18.52x
Work Comes First Travelers 15.23% 18.29x
Global Destinations Reopening Researchers 23.67% 16.86x
Caribbean Destination Reopening Researchers 19.84% 16.15x
Train Travelers 38.21% 15.43x
Orlando Activities Researchers 8.06% 15.15x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is H&M.

Location Composition Index
H&M 0.05% 6.00x
Michael Kors 0.03% 3.80x
Eddie Bauer 0.03% 3.67x
Belk 0.02% 3.39x
Dressbarn 0.04% 3.31x
White House Black Market 0.04% 2.92x
Jos A. Bank Clothiers 0.03% 2.58x
Zumiez 0.03% 2.51x
Banana Republic 0.03% 2.45x
Buckle 0.04% 2.42x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.

Website Composition Index
cruisecritic.com 71.51% 457.39x
carnival.com 57.19% 285.56x
cruzely.com 21.18% 264.13x
cruisemaven.com 10.57% 193.62x
cruiseradio.net 30.41% 172.89x
cruisefever.net 21.39% 130.54x
greatvaluevacations.com 8.15% 116.32x
royalcaribbeanblog.com 33.97% 103.45x
cruisehive.com 52.01% 92.70x
amtrakvacations.com 7.89% 89.61x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 3.20% 31.24x
Smart Travel 1.78% 24.44x
Sports - Climbing, Non-traditional 7.43% 20.49x
Travel Adventure 6.67% 17.61x
Southern California Tourism 0.15% 14.74x
Hobby Vehicles 0.19% 13.95x
Promo Codes 0.34% 12.74x
Theme Park Tourism 6.31% 11.73x
Institutional Investing 0.08% 11.02x
Career Cluster A 0.45% 9.65x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male