Dstillery Audiences

CRUISE VACATIONS

Audience Size: 97.3 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 80.13% 41.04x
Family Adventures Travelers 22.94% 34.48x
Cruise Travel Intenders 90.89% 33.41x
Countdown to the Beach Travelers 76.29% 26.32x
Vacation Planners 28.54% 23.48x
Travel Researchers 22.28% 21.87x
Sightseeing Travelers 24.15% 19.86x
Luxury Hotel Guests 27.99% 19.24x
Work Comes First Travelers 9.44% 19.09x
Luxury Travel Researchers 20.53% 18.73x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 3.29x
Talbots 0.02% 1.80x
Chicos 0.02% 1.62x
White House Black Market 0.02% 1.62x
Jos A. Bank Clothiers 0.01% 1.55x
Victoria's Secret 0.02% 1.48x
The Childrens Place 0.01% 1.44x
Gap 0.01% 1.36x
Buckle 0.02% 1.31x
Michael Kors 0.01% 1.26x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.

Website Composition Index
cruisecritic.com 70.83% 479.70x
carnival.com 56.85% 294.36x
cruzely.com 21.80% 254.22x
cruiseradio.net 26.97% 202.70x
cruisemaven.com 10.45% 192.48x
cruisefever.net 20.42% 153.03x
greatvaluevacations.com 8.48% 135.71x
royalcaribbeanblog.com 31.33% 103.22x
amtrakvacations.com 8.83% 99.29x
cruisehive.com 50.62% 79.01x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 2.56% 32.77x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.26% 20.10x
Smart Travel 1.10% 19.83x
Travel Adventure 6.55% 19.33x
Sports - Climbing, Non-traditional 5.17% 17.78x
Institutional Investing 0.08% 11.02x
Theme Park Tourism 4.95% 9.82x
Discount Travel 5.75% 9.17x
Career Cluster A 0.43% 8.49x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.11% 8.38x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male