Explore the Cruise Vacations Audience
Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Cruise Vacations audience.
INTERESTS
The Cruise Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.
| Interest | Composition | Index |
| Cruise Travel Intenders | 71.36% | 19.99x |
| Train Travelers | 35.83% | 13.50x |
| Alaskan Cruise Planners | 40.64% | 13.24x |
| Travel Researchers | 35.63% | 12.52x |
| Travel Guide and Review Readers | 31.95% | 11.43x |
| Discount Flight Searchers | 29.09% | 11.11x |
| Las Vegas Hotel Researchers | 28.79% | 10.98x |
| Orlando Activities Researchers | 24.25% | 10.58x |
| Fort Lauderdale Trip Planners | 35.88% | 10.55x |
| Sightseeing Travelers | 31.73% | 10.35x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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APPAREL RETAILERS
The Cruise Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.39% | 1.47x |
| Talbots | 0.06% | 1.41x |
| Express Outlets | 0.01% | 1.40x |
| White House Black Market | 0.44% | 1.37x |
| Belk | 0.01% | 1.30x |
| Johnston and Murphy | 0.58% | 1.28x |
| Mens Wearhouse | 0.56% | 1.24x |
| Tommy Bahama | 0.03% | 1.24x |
| Kate Spade | 0.03% | 1.23x |
| H&M | 0.07% | 1.21x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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WEBSITES
The Cruise Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.
| Website | Composition | Index |
| deckplangenius.com | 1.89% | 114.28x |
| cruiseportinsider.com | 1.47% | 106.74x |
| eatsleepcruise.com | 5.18% | 102.64x |
| americandiscountcruises.com | 5.61% | 95.19x |
| cruiseweb.com | 13.16% | 93.59x |
| directlinecruises.com | 1.95% | 93.02x |
| azamaraclubcruises.com | 3.27% | 86.42x |
| royalcaribbean.com | 7.76% | 86.08x |
| vikingcruises.com | 1.75% | 85.95x |
| tauck.com | 1.67% | 84.99x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 4.85% | 18.50x |
| South Carolina Travel | 0.21% | 14.19x |
| London Tourism | 0.23% | 13.65x |
| Mexico Travel | 0.56% | 13.65x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.15% | 12.92x |
| Travel Adventure | 14.39% | 12.81x |
| European Museums, Restaurants & Events | 2.54% | 12.43x |
| Weather Information | 1.47% | 11.11x |
| Beach Vacations | 6.88% | 10.45x |
| Smart Travel | 5.21% | 10.00x |
Composition Percentage:
The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
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DEMOGRAPHICS
The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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