CRUISE VACATIONS

Audience Size: 97.3 Thousand Devices

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Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Cruise Vacations audience.

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Caribbean Trip Planners.

Interest	Composition	Index
Caribbean Trip Planners	80.13%	41.04x
Family Adventures Travelers	22.94%	34.48x
Cruise Travel Intenders	90.89%	33.41x
Countdown to the Beach Travelers	76.29%	26.32x
Vacation Planners	28.54%	23.48x
Travel Researchers	22.28%	21.87x
Sightseeing Travelers	24.15%	19.86x
Luxury Hotel Guests	27.99%	19.24x
Work Comes First Travelers	9.44%	19.09x
Luxury Travel Researchers	20.53%	18.73x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.03%	3.29x
Talbots	0.02%	1.80x
Chicos	0.02%	1.62x
White House Black Market	0.02%	1.62x
Jos A. Bank Clothiers	0.01%	1.55x
Victoria's Secret	0.02%	1.48x
The Childrens Place	0.01%	1.44x
Gap	0.01%	1.36x
Buckle	0.02%	1.31x
Michael Kors	0.01%	1.26x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruisecritic.com.

Website	Composition	Index
cruisecritic.com	70.83%	479.70x
carnival.com	56.85%	294.36x
cruzely.com	21.80%	254.22x
cruiseradio.net	26.97%	202.70x
cruisemaven.com	10.45%	192.48x
cruisefever.net	20.42%	153.03x
greatvaluevacations.com	8.48%	135.71x
royalcaribbeanblog.com	31.33%	103.22x
amtrakvacations.com	8.83%	99.29x
cruisehive.com	50.62%	79.01x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity	Composition	Index
Caribbean Vacation	2.56%	32.77x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing)	0.26%	20.10x
Smart Travel	1.10%	19.83x
Travel Adventure	6.55%	19.33x
Sports - Climbing, Non-traditional	5.17%	17.78x
Institutional Investing	0.08%	11.02x
Theme Park Tourism	4.95%	9.82x
Discount Travel	5.75%	9.17x
Career Cluster A	0.43%	8.49x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.11%	8.38x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male