Dstillery Audiences

CRUISE VACATIONS

Audience Size: 663.1 Thousand Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 663.1 thousand unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 84.36% 21.33x
Family Adventures Travelers 48.30% 16.89x
Train Travelers 47.15% 15.14x
Work Comes First Travelers 40.31% 14.74x
Travel Researchers 44.48% 14.55x
Orlando Activities Researchers 34.19% 13.62x
Las Vegas Hotel Researchers 40.36% 13.41x
Work Hard, Play Hard Travelers 38.18% 13.32x
Discount Flight Searchers 40.13% 13.20x
Travel Guide and Review Readers 40.71% 13.17x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Gap.

Location Composition Index
Gap 0.01% 1.47x
Buckle 0.01% 1.33x
Maurices 0.02% 1.31x
Chicos 0.01% 1.19x
Carhartt 0.18% 1.10x
Mens Wearhouse 0.02% 1.05x
Victoria's Secret 0.01% 1.00x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is americandiscountcruises.com.

Website Composition Index
americandiscountcruises.com 4.62% 190.27x
cruiseweb.com 7.48% 185.49x
royalcaribbean.com 5.55% 167.83x
azamaraclubcruises.com 1.34% 166.44x
princess.com 3.83% 163.75x
cruiselawnews.com 14.13% 148.19x
ftlauderdalewebcam.com 1.13% 145.95x
crystalcruises.com 3.47% 144.83x
vikingrivercruises.com 1.49% 141.76x
portevergladeswebcam.com 1.09% 140.83x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 6.10% 24.62x
London Tourism 0.06% 23.34x
European Museums, Restaurants & Events 1.58% 20.37x
Mexico Travel 0.27% 19.59x
Southern California Cluster 0.14% 19.10x
Weather Information 1.00% 17.82x
Travel Adventure 12.72% 17.29x
Beach Vacations 2.24% 16.88x
Environmentally Friendly Cars 0.03% 16.61x
Smart Travel 5.62% 16.31x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female