Dstillery Audiences

CRUISE VACATIONS

Audience Size: 3.1 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 67.96% 16.77x
Alaskan Cruise Planners 35.39% 14.90x
Train Travelers 26.80% 12.62x
Fort Lauderdale Trip Planners 30.09% 10.95x
Las Vegas Hotel Researchers 23.15% 10.56x
Sightseeing Travelers 26.14% 10.49x
Discount Flight Searchers 23.72% 10.44x
European Trip Planners 22.27% 9.95x
Affordable Hotel Bookers 24.14% 9.87x
Orlando Activities Researchers 17.88% 9.86x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Chicos.

Location Composition Index
Chicos 0.07% 1.58x
Tommy Bahama 0.03% 1.49x
Belk 0.02% 1.49x
Brooks Brothers 0.05% 1.37x
Jos A. Bank Clothiers 0.11% 1.35x
Levi Strauss 0.01% 1.33x
Express Outlets 0.00% 1.33x
J. Crew 0.05% 1.31x
Saint Laurent Paris 0.01% 1.31x
Michael Kors 0.02% 1.29x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.30% 118.65x
deckplangenius.com 1.78% 117.01x
cruiseportinsider.com 1.30% 108.42x
resortforaday.com 1.37% 99.33x
directlinecruises.com 1.68% 99.03x
eatsleepcruise.com 4.26% 98.78x
cruiseweb.com 11.95% 96.83x
americandiscountcruises.com 4.61% 96.79x
vikingcruises.com 1.66% 89.49x
royalcaribbean.com 7.80% 86.11x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.25% 18.98x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.17% 16.19x
Travel Adventure 15.69% 13.59x
South Carolina Travel 0.39% 13.51x
Mexico Travel 0.87% 13.41x
London Tourism 0.46% 13.33x
European Museums, Restaurants & Events 3.22% 13.02x
Washington D.C. Hotels 0.02% 12.16x
Weather Information 1.58% 11.71x
Scotland Travel 0.27% 11.42x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female