CRUISE VACATIONS

Audience Size: 1.8 Million Devices

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Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cruise Vacations audience.

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest	Composition	Index
Cruise Travel Intenders	74.21%	23.03x
Countdown to the Beach Travelers	57.36%	16.72x
Family Adventures Travelers	35.54%	15.48x
Train Travelers	40.08%	15.14x
Travel Researchers	36.12%	14.76x
Work Comes First Travelers	29.23%	13.19x
Travel Guide and Review Readers	33.22%	12.96x
Alaskan Cruise Planners	37.06%	12.78x
Las Vegas Hotel Researchers	32.21%	12.60x
Discount Flight Searchers	30.28%	12.53x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Tommy Bahama.

Location	Composition	Index
Tommy Bahama	0.01%	1.75x
Chicos	0.04%	1.46x
Kate Spade	0.02%	1.43x
White House Black Market	0.04%	1.39x
Hugo Boss	0.02%	1.32x
Buckle	0.04%	1.23x
Mens Wearhouse	0.05%	1.22x
Jos A. Bank Clothiers	0.03%	1.20x
Hollister	0.02%	1.17x
Victoria's Secret	0.07%	1.16x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is deckplangenius.com.

Website	Composition	Index
deckplangenius.com	1.39%	124.19x
cruiseportinsider.com	1.30%	114.89x
americandiscountcruises.com	5.49%	106.52x
cruiseweb.com	8.93%	105.71x
directlinecruises.com	1.54%	101.73x
azamaraclubcruises.com	1.75%	95.40x
porteverglades.net	1.41%	95.20x
royalcaribbean.com	6.47%	93.75x
vikingcruises.com	1.39%	93.39x
princess.com	8.75%	85.78x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity	Composition	Index
Caribbean Vacation	5.52%	18.49x
London Tourism	0.12%	16.73x
Assorted Topics (Cooking, Games, Viral Media)	0.02%	16.45x
Mexico Travel	0.35%	15.99x
European Museums, Restaurants & Events	1.97%	14.85x
South Carolina Travel	0.11%	14.80x
Travel Adventure	12.70%	14.04x
Beach Vacations	4.14%	13.78x
Weather Information	1.18%	12.96x
Southern California Cluster	0.33%	12.07x

Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.

Index: A comparison of the Cruise Vacations audience to the internet population.

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female