Dstillery Audiences

CRUISE VACATIONS

Audience Size: 2.4 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 65.22% 20.85x
Train Travelers 29.21% 14.28x
Alaskan Cruise Planners 35.59% 14.04x
Travel Researchers 30.97% 12.93x
Discount Flight Searchers 24.12% 11.70x
Travel Guide and Review Readers 28.01% 11.62x
Las Vegas Hotel Researchers 23.28% 11.32x
Fort Lauderdale Trip Planners 31.13% 11.10x
Flight and Hotel Shoppers 25.44% 11.05x
Orlando Activities Researchers 19.99% 11.01x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 1.56x
Jos A. Bank Clothiers 0.44% 1.43x
Belk 0.02% 1.38x
White House Black Market 0.40% 1.32x
Tommy Bahama 0.05% 1.32x
Mens Wearhouse 0.63% 1.25x
Johnston and Murphy 0.43% 1.24x
Ralph Lauren 0.02% 1.23x
Chicos 0.08% 1.23x
Saint Laurent Paris 0.01% 1.20x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.09% 88.39x
deckplangenius.com 1.91% 87.16x
cruiseportinsider.com 1.54% 81.36x
eatsleepcruise.com 5.38% 77.53x
americandiscountcruises.com 5.29% 72.67x
cruiseweb.com 13.71% 70.97x
directlinecruises.com 1.95% 70.81x
vikingcruises.com 1.80% 65.84x
royalcaribbean.com 8.05% 65.36x
porteverglades.net 1.40% 64.86x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 5.01% 17.23x
London Tourism 0.30% 13.56x
South Carolina Travel 0.26% 13.52x
Mexico Travel 0.65% 12.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 12.36x
Travel Adventure 15.94% 11.93x
European Museums, Restaurants & Events 2.90% 11.93x
Weather Information 1.63% 10.55x
Washington D.C. Hotels 0.01% 10.53x
Smart Travel 5.70% 9.69x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female