Dstillery Audiences

CRUISE VACATIONS

Audience Size: 2.8 Million Devices

Explore the Cruise Vacations Audience

Below you'll find more information about the Cruise Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cruise Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Cruise Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cruise Vacations audience is Cruise Travel Intenders.

Interest Composition Index
Cruise Travel Intenders 69.31% 17.69x
Alaskan Cruise Planners 34.89% 14.84x
Train Travelers 26.34% 13.91x
Discount Flight Searchers 22.87% 11.41x
Fort Lauderdale Trip Planners 29.08% 11.35x
Las Vegas Hotel Researchers 21.63% 11.23x
Sightseeing Travelers 25.59% 11.07x
Orlando Activities Researchers 19.13% 10.70x
Home Lending Researchers 14.66% 10.50x
European Trip Planners 21.68% 10.28x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Interest attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cruise Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cruise Vacations audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.35x
Mens Wearhouse 0.36% 1.16x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Location attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cruise Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cruise Vacations audience is cruiseadvice.org.

Website Composition Index
cruiseadvice.org 1.29% 115.15x
deckplangenius.com 1.95% 113.01x
cruiseportinsider.com 1.47% 105.35x
resortforaday.com 1.44% 100.12x
eatsleepcruise.com 4.91% 98.82x
americandiscountcruises.com 4.92% 93.76x
directlinecruises.com 1.84% 93.53x
cruiseweb.com 13.16% 92.44x
vikingcruises.com 1.80% 86.46x
royalcaribbean.com 8.41% 82.78x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Web attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cruise Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 4.44% 19.70x
Travel Adventure 16.02% 13.61x
European Museums, Restaurants & Events 3.19% 13.13x
Weather Information 1.65% 11.89x
Smart Travel 5.78% 11.06x
National Parks 2.55% 10.59x
San Francisco Tourism 1.55% 9.95x
Mail Order Food 1.79% 9.39x
South Carolina Beach Travel 1.93% 9.28x
Local Events & Travel Guide 6.00% 9.16x
Composition Percentage: The overlap percentage between the Cruise Vacations audience and the Content Affinity attribute.
Index: A comparison of the Cruise Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cruise Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female