Dstillery Audiences

CUB & GIRL SCOUTS

Audience Size: 201 Thousand Devices

Explore the Cub & Girl Scouts Audience

Below you'll find more information about the Cub & Girl Scouts audience, broken down in different categories based on their digital and physical behaviors. These are 201 thousand unique devices whose actions qualify for the Cub & Girl Scouts audience.

Dstillery Crafted Audiences

INTERESTS

The Cub & Girl Scouts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cub & Girl Scouts audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 42.80% 20.27x
Dance Clothing Shoppers 39.91% 15.73x
Patriotic Party Decoration Shoppers 29.53% 13.60x
Recreational Sports Participants 29.02% 13.56x
School Supply Shoppers 34.26% 13.35x
Involved Parents 31.29% 13.10x
Parents with Kids 25.90% 12.98x
Food Allergies Researchers 26.45% 12.91x
Sea World Park Trip Planners 30.59% 12.59x
Family Christmas Celebration Researchers 30.91% 12.36x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Interest attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cub & Girl Scouts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cub & Girl Scouts audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 1.48x
LOFT 0.05% 1.31x
Talbots 0.06% 1.22x
Brooks Brothers 0.04% 1.20x
Journeys 0.03% 1.12x
Gymboree 0.04% 1.12x
H&M 0.04% 1.10x
Urban Outfitters 0.04% 1.06x
American Eagle Outfitters 0.06% 1.03x
Aeropostale 0.04% 1.01x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Location attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cub & Girl Scouts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cub & Girl Scouts audience is girlscoutshop.com.

Website Composition Index
girlscoutshop.com 69.73% 1334.55x
girlscouts.org 85.99% 257.26x
scoutsongs.com 6.49% 79.18x
ultimatecampresource.com 4.15% 71.65x
force.com 20.99% 58.68x
certifikid.com 1.83% 56.05x
kcedventures.com 2.14% 56.00x
highlights.com 1.79% 54.41x
mommypoppins.com 2.35% 51.30x
momof6.com 1.47% 50.71x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Web attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cub & Girl Scouts audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 11.24% 22.98x
Cheerleading 2.95% 22.63x
Parenting Blogs 3.02% 21.01x
Homeschooling 0.85% 20.27x
Scrapbooking & Home Art Projects 7.10% 18.95x
Children's Health 4.58% 17.52x
Party Planning & Invitations 11.37% 17.37x
Mommy Bloggers 6.49% 15.90x
Children's Learning Tools 9.17% 15.62x
Theme Park Tourism 8.24% 15.38x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Content Affinity attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cub & Girl Scouts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female