Dstillery Audiences

CUB & GIRL SCOUTS

Audience Size: 209.2 Thousand Devices

Explore the Cub & Girl Scouts Audience

Below you'll find more information about the Cub & Girl Scouts audience, broken down in different categories based on their digital and physical behaviors. These are 209.2 thousand unique devices whose actions qualify for the Cub & Girl Scouts audience.

Dstillery Crafted Audiences

INTERESTS

The Cub & Girl Scouts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cub & Girl Scouts audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 40.81% 19.33x
Dance Clothing Shoppers 39.74% 15.13x
Recreational Sports Participants 28.40% 12.97x
Patriotic Party Decoration Shoppers 29.83% 12.80x
Involved Parents 27.99% 12.53x
School Supply Shoppers 33.94% 12.52x
Parents with Kids 24.69% 12.44x
Food Allergies Researchers 25.36% 12.35x
Family Christmas Celebration Researchers 32.47% 12.02x
Harry Potter Fans 31.39% 11.66x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Interest attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cub & Girl Scouts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cub & Girl Scouts audience is Chicos.

Location Composition Index
Chicos 0.07% 1.70x
Aeropostale 0.04% 1.47x
Gymboree 0.04% 1.46x
LOFT 0.05% 1.30x
Banana Republic 0.04% 1.12x
American Apparel 0.03% 1.11x
Talbots 0.04% 0.98x
Victoria's Secret 0.06% 0.96x
Coach 0.04% 0.90x
Forever 21 0.03% 0.88x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Location attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cub & Girl Scouts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cub & Girl Scouts audience is girlscoutshop.com.

Website Composition Index
girlscoutshop.com 69.00% 1335.54x
girlscouts.org 84.31% 289.01x
scoutsongs.com 6.75% 81.21x
ultimatecampresource.com 4.32% 69.97x
force.com 22.37% 61.73x
certifikid.com 1.72% 60.27x
americangirl.com 10.31% 55.40x
momof6.com 1.38% 54.09x
kcedventures.com 2.12% 53.93x
highlights.com 1.96% 53.33x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Web attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cub & Girl Scouts audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 10.23% 22.80x
Cheerleading 2.75% 21.74x
Parenting Blogs 2.66% 20.51x
Scrapbooking & Home Art Projects 6.18% 19.98x
Homeschooling 0.83% 18.82x
Party Planning & Invitations 10.37% 18.39x
Mommy Bloggers 5.33% 16.12x
Children's Health 4.56% 15.66x
Theme Park Tourism 7.61% 15.55x
Children's Learning Tools 8.88% 14.37x
Composition Percentage: The overlap percentage between the Cub & Girl Scouts audience and the Content Affinity attribute.
Index: A comparison of the Cub & Girl Scouts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cub & Girl Scouts audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000