Dstillery Audiences

CUSTOM GIFTS

Audience Size: 301.5 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 301.5 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 70.33% 21.22x
Christmas Enthusiasts 56.18% 16.98x
Budget Grocery Shoppers 48.24% 16.34x
Bargain Shopping Researchers 44.68% 15.66x
Apartment Furniture Shoppers 52.74% 15.42x
Country Home Decorators 45.18% 14.99x
Hallmark Channel Movie Fans 43.55% 14.88x
Patriotic Party Decoration Shoppers 52.65% 14.86x
Online Home Decor Shoppers 48.72% 14.86x
Home Goods Shoppers 50.03% 14.46x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.20x
Carhartt 0.35% 1.43x
Old Navy 0.07% 1.25x
Madewell 0.02% 1.21x
American Eagle Outfitters 0.05% 1.18x
LOFT 0.06% 1.17x
Eddie Bauer 0.02% 1.10x
Gymboree 0.04% 1.08x
Chicos 0.04% 1.08x
Lane Bryant 0.03% 1.07x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 12.42% 362.82x
memorablegifts.com 6.08% 325.66x
christmasinprescott.com 6.60% 303.33x
department56.com 9.33% 288.67x
ehobbytools.com 5.22% 287.91x
personalizedornamentsforyou.com 12.32% 267.25x
executivegiftshoppe.com 5.41% 240.89x
bronners.com 19.50% 234.32x
lenox.com 20.15% 226.70x
countrynmoregifts.com 3.57% 180.77x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.28% 47.53x
Holiday Gifts 1.79% 42.96x
Shopping Catalogs 4.60% 39.62x
Home Office Products 0.49% 36.30x
As Seen On TV Products 0.09% 34.71x
Discount Shopping 3.49% 31.68x
Costumes 0.95% 30.62x
Cheerleading 1.93% 29.70x
Toys Shopping 6.29% 28.43x
Party Suppliers 13.93% 28.27x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female