Dstillery Audiences

CUSTOM GIFTS

Audience Size: 288.1 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 288.1 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 71.51% 23.15x
Budget Grocery Shoppers 52.38% 22.39x
Bargain Shopping Researchers 47.68% 20.96x
Apartment Furniture Shoppers 52.10% 20.35x
Home Goods Shoppers 54.45% 20.09x
Trendy Shoe Shoppers 46.97% 19.73x
Patriotic Party Decoration Shoppers 56.09% 19.57x
Country Home Decorators 48.80% 19.44x
Big Box Shoppers 50.46% 19.41x
Home Decor Shoppers 49.49% 19.34x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.99x
REI 0.02% 1.91x
Dressbarn 0.08% 1.89x
Express Outlets 0.01% 1.85x
Tommy Bahama 0.04% 1.54x
Intermix 0.01% 1.54x
Lane Bryant 0.06% 1.52x
Mens Wearhouse 0.63% 1.51x
Columbia 0.02% 1.50x
Saint Laurent Paris 0.01% 1.41x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 10.14% 437.91x
personalizedornamentsforyou.com 8.40% 396.24x
department56.com 7.34% 388.27x
memorablegifts.com 8.01% 379.72x
bronners.com 16.23% 309.31x
executivegiftshoppe.com 5.53% 287.75x
christmascentral.com 12.31% 271.26x
hallmark.com 17.85% 238.80x
lenox.com 28.86% 224.06x
scullyandscully.com 6.43% 174.80x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.97% 54.94x
Holiday Gifts 2.27% 52.67x
Shopping Catalogs 6.93% 48.85x
Home Office Products 0.88% 44.42x
As Seen On TV Products 0.18% 41.48x
Costumes 1.51% 39.27x
Toys Shopping 9.24% 38.36x
Discount Shopping 6.84% 37.36x
Concert Posters 1.21% 36.04x
Mail Order Food 3.49% 33.84x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female