Dstillery Audiences

CUSTOM GIFTS

Audience Size: 214.3 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 214.3 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 67.96% 25.60x
Apartment Furniture Shoppers 46.64% 21.41x
Christmas Enthusiasts 52.22% 20.28x
Online Home Decor Shoppers 42.39% 19.95x
Budget Grocery Shoppers 45.27% 19.76x
Bargain Shopping Researchers 40.50% 19.09x
Home Decor Shoppers 43.57% 19.08x
Patriotic Party Decoration Shoppers 49.24% 19.02x
Country Home Decorators 41.40% 18.17x
Big Box Shoppers 43.05% 17.92x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.59x
Hollister 0.01% 1.68x
Old Navy 0.03% 1.50x
Carhartt 0.18% 1.21x
Victoria's Secret 0.03% 1.16x
Lane Bryant 0.02% 1.16x
Buckle 0.01% 1.16x
Gap 0.03% 1.06x
Banana Republic 0.01% 1.01x
Express 0.01% 0.83x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 12.75% 490.30x
department56.com 9.65% 381.47x
personalizedornamentsforyou.com 13.06% 355.35x
bronners.com 20.44% 308.00x
lenox.com 20.68% 290.62x
christmascentral.com 18.98% 208.02x
scullyandscully.com 6.45% 185.36x
soufeel.com 5.00% 141.47x
hallmark.com 4.96% 141.03x
stjudeshop.com 1.85% 76.22x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.86% 61.15x
Holiday Gifts 1.47% 52.02x
Shopping Catalogs 3.51% 42.90x
Cheerleading 1.92% 41.08x
Home Office Products 0.34% 39.66x
Party Suppliers 12.79% 36.43x
Concert Posters 0.73% 35.40x
Costumes 0.70% 35.09x
Discount Shopping 1.35% 34.38x
Toys Shopping 4.55% 32.22x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female