Explore the Custom Gifts Audience
Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 62.6 thousand unique devices whose actions qualify for the Custom Gifts audience.
INTERESTS
The Custom Gifts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Custom Gifts audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 65.90% | 21.11x |
| Big Box Shoppers | 55.61% | 19.97x |
| Bargain Shopping Researchers | 54.99% | 19.55x |
| Apartment Furniture Shoppers | 56.99% | 19.13x |
| Online Home Decor Shoppers | 53.46% | 18.91x |
| Home and Garden TV Fans | 35.02% | 18.21x |
| Discount Big Box Shoppers | 54.22% | 18.20x |
| Home Decor Shoppers | 57.76% | 17.88x |
| Christmas Decorations Shoppers | 72.20% | 17.72x |
| Patriotic Party Decoration Shoppers | 61.75% | 17.63x |
Composition Percentage:
The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
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APPAREL RETAILERS
The Custom Gifts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Custom Gifts audience is Gap.
| Location | Composition | Index |
| Gap | 0.04% | 4.08x |
| White House Black Market | 0.04% | 3.41x |
| Lane Bryant | 0.03% | 2.78x |
| Journeys | 0.04% | 2.48x |
| Express | 0.03% | 2.29x |
| Chicos | 0.03% | 2.24x |
| Dressbarn | 0.03% | 2.23x |
| Mens Wearhouse | 0.03% | 1.91x |
| Zumiez | 0.01% | 1.65x |
| Gymboree | 0.01% | 1.62x |
Composition Percentage:
The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
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WEBSITES
The Custom Gifts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Custom Gifts audience is steinmart.com.
| Website | Composition | Index |
| steinmart.com | 16.37% | 69.84x |
| hammacher.com | 8.90% | 64.03x |
| blair.com | 8.17% | 58.83x |
| wilton.com | 4.79% | 56.29x |
| williams-sonoma.com | 4.51% | 54.56x |
| avenue.com | 4.40% | 52.61x |
| mywedding.com | 4.98% | 49.32x |
| monrovia.com | 4.10% | 45.51x |
| meredith.com | 4.31% | 44.77x |
| tbdress.com | 6.10% | 44.17x |
Composition Percentage:
The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 2.73% | 93.46x |
| Cheerleading | 1.48% | 73.41x |
| Party Suppliers | 10.05% | 63.81x |
| Shopping Catalogs | 3.02% | 50.37x |
| Discount Shopping | 0.93% | 49.57x |
| Toys Shopping | 4.10% | 48.37x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 1.10% | 39.37x |
| Women Shoppers | 12.67% | 37.87x |
| Diamonds & Precious Metals | 2.76% | 37.12x |
| Flower Shopping | 0.70% | 35.34x |
Composition Percentage:
The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
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DEMOGRAPHICS
The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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