Dstillery Audiences

CUSTOM GIFTS

Audience Size: 62.6 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 62.6 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 65.90% 21.11x
Big Box Shoppers 55.61% 19.97x
Bargain Shopping Researchers 54.99% 19.55x
Apartment Furniture Shoppers 56.99% 19.13x
Online Home Decor Shoppers 53.46% 18.91x
Home and Garden TV Fans 35.02% 18.21x
Discount Big Box Shoppers 54.22% 18.20x
Home Decor Shoppers 57.76% 17.88x
Christmas Decorations Shoppers 72.20% 17.72x
Patriotic Party Decoration Shoppers 61.75% 17.63x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Gap.

Location Composition Index
Gap 0.04% 4.08x
White House Black Market 0.04% 3.41x
Lane Bryant 0.03% 2.78x
Journeys 0.04% 2.48x
Express 0.03% 2.29x
Chicos 0.03% 2.24x
Dressbarn 0.03% 2.23x
Mens Wearhouse 0.03% 1.91x
Zumiez 0.01% 1.65x
Gymboree 0.01% 1.62x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is steinmart.com.

Website Composition Index
steinmart.com 16.37% 69.84x
hammacher.com 8.90% 64.03x
blair.com 8.17% 58.83x
wilton.com 4.79% 56.29x
williams-sonoma.com 4.51% 54.56x
avenue.com 4.40% 52.61x
mywedding.com 4.98% 49.32x
monrovia.com 4.10% 45.51x
meredith.com 4.31% 44.77x
tbdress.com 6.10% 44.17x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.73% 93.46x
Cheerleading 1.48% 73.41x
Party Suppliers 10.05% 63.81x
Shopping Catalogs 3.02% 50.37x
Discount Shopping 0.93% 49.57x
Toys Shopping 4.10% 48.37x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.10% 39.37x
Women Shoppers 12.67% 37.87x
Diamonds & Precious Metals 2.76% 37.12x
Flower Shopping 0.70% 35.34x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female