Dstillery Audiences

CUSTOM GIFTS

Audience Size: 16.6 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 65.85% 37.58x
Orlando Activities Researchers 59.76% 37.24x
Bargain Shopping Researchers 67.07% 37.15x
Apartment Furniture Shoppers 67.07% 35.92x
Discount Big Box Shoppers 69.51% 33.73x
Misc-Deal Seekers or Coupon Shoppers 60.98% 32.42x
Budget Grocery Shoppers 67.07% 31.49x
Home Custom Bedroom Decorators 48.78% 31.17x
Custom Home Lighting Shoppers 48.78% 31.17x
Nashville Activity Researchers 51.22% 30.51x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Journeys.

Location Composition Index
Journeys 0.03% 1.95x
Aeropostale 0.02% 1.73x
Jos A. Bank Clothiers 0.01% 1.58x
Carhartt 0.10% 0.64x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is mediavine.com.

Website Composition Index
mediavine.com 41.62% 40.45x
partycity.com 32.37% 39.34x
m.ebay.com 31.10% 32.79x
healthprep.com 16.75% 32.22x
hotels.com 20.85% 32.10x
myfoodandfamily.com 20.46% 32.03x
wikia.com 24.35% 31.27x
kmart.com 19.51% 31.15x
mortgageafterlife.com 16.13% 28.47x
tributes.com 22.32% 28.39x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 13.64% 83.62x
Antiques & Auctions 8.10% 64.33x
Furniture & Home Improvement 4.74% 42.89x
Cruise Vacations 5.53% 31.09x
People Search 8.10% 26.81x
Medical Diagnostics 4.15% 26.06x
Online Games for Kids 2.57% 24.34x
Online Ticket Buyers 2.57% 23.32x
Health Issues Cluster 6.92% 23.21x
Party Planning & Invitations 14.03% 22.21x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female