Dstillery Audiences

CUSTOM GIFTS

Audience Size: 496.2 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 496.2 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 62.40% 30.10x
Christmas Enthusiasts 53.02% 21.22x
Patriotic Party Decoration Shoppers 44.46% 20.15x
Sweet Tooths 45.74% 20.14x
Bargain Shopping Researchers 32.12% 19.47x
Budget Grocery Shoppers 38.17% 19.37x
Engagement Ring Shoppers 45.35% 19.34x
Apartment Furniture Shoppers 35.72% 19.26x
Home Decor Shoppers 35.82% 19.26x
Jewelry & Watch Shoppers 40.30% 19.23x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.86x
Dressbarn 0.08% 1.74x
Chicos 0.08% 1.64x
Everlane 0.01% 1.60x
Tommy Bahama 0.03% 1.48x
Gymboree 0.04% 1.47x
Jos A. Bank Clothiers 0.23% 1.46x
Intermix 0.01% 1.44x
Madewell 0.03% 1.38x
Charlotte Russe 0.03% 1.37x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is hookedonhallmark.com.

Website Composition Index
hookedonhallmark.com 5.50% 348.95x
citylightscollectibles.com 8.67% 346.51x
christmas-treasures.com 5.57% 342.69x
christmasinprescott.com 4.42% 329.32x
department56.com 6.08% 305.81x
memorablegifts.com 7.67% 284.60x
bronners.com 17.76% 244.03x
christmascentral.com 12.89% 225.64x
executivegiftshoppe.com 4.08% 218.37x
alexandani.com 2.61% 216.81x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.95% 42.83x
Home Decoration - Crafts & Kids 6.06% 41.33x
Shopping Catalogs 8.45% 35.61x
As Seen On TV Products 0.23% 32.42x
Costumes 1.90% 30.34x
Toys Shopping 11.39% 29.67x
Home Office Products 1.03% 29.50x
Cheerleading 3.28% 29.05x
Concert Posters 1.59% 28.79x
Higher-End Fashion Brands 3.67% 27.78x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female