Dstillery Audiences

CUSTOM GIFTS

Audience Size: 26 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 26 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 69.13% 32.20x
Bargain Shopping Researchers 59.06% 31.38x
Online Home Decor Shoppers 54.36% 29.52x
Orlando Activities Researchers 49.66% 28.41x
Apartment Furniture Shoppers 54.70% 28.03x
Hallmark Channel Movie Fans 65.10% 26.70x
Big Box Shoppers 59.73% 26.40x
Discount Big Box Shoppers 54.70% 26.26x
Patriotic Party Decoration Shoppers 64.09% 25.21x
Nashville Activity Researchers 42.62% 25.05x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 2.23x
Journeys 0.03% 1.95x
Victoria's Secret 0.03% 1.93x
Aeropostale 0.02% 1.73x
Lane Bryant 0.02% 1.73x
Gap 0.02% 1.59x
Jos A. Bank Clothiers 0.01% 1.58x
American Eagle Outfitters 0.01% 1.41x
Old Navy 0.02% 0.96x
Carhartt 0.03% 0.35x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is dollartree.com.

Website Composition Index
dollartree.com 16.29% 77.56x
worthpoint.com 18.10% 71.55x
hayneedle.com 18.27% 57.56x
geniuskitchen.com 11.49% 56.60x
weathertech.com 9.62% 48.74x
barnesandnoble.com 31.70% 48.39x
scribol.com 9.11% 43.18x
reservations.com 9.72% 41.16x
officedepot.com 16.18% 36.59x
intelius.com 13.43% 36.53x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 6.59% 109.31x
Toys Shopping 3.49% 69.96x
Women Shoppers 10.21% 66.14x
Shopping Catalogs 2.46% 61.09x
Antiques & Auctions 11.18% 55.51x
Promo Codes 5.04% 54.43x
Furniture & Home Improvement 5.75% 46.20x
Fashion & Retail 6.40% 44.92x
Unique & Personalized Fashion 2.52% 44.45x
Mail Order Food 2.26% 42.34x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female