Dstillery Audiences

CUSTOM GIFTS

Audience Size: 159.7 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 159.7 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 67.74% 24.82x
Apartment Furniture Shoppers 48.45% 22.98x
Budget Grocery Shoppers 49.85% 22.38x
Online Home Decor Shoppers 46.51% 21.87x
Home Decor Shoppers 47.36% 20.87x
Patriotic Party Decoration Shoppers 53.00% 20.82x
Bargain Shopping Researchers 43.00% 20.75x
Discount Big Box Shoppers 44.27% 19.78x
Christmas Enthusiasts 52.76% 19.65x
Country Home Decorators 43.78% 19.62x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 3.11x
Mens Wearhouse 0.02% 2.48x
The Childrens Place 0.01% 2.24x
Chicos 0.01% 2.16x
Old Navy 0.01% 1.48x
Carhartt 0.18% 1.20x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is bronners.com.

Website Composition Index
bronners.com 20.96% 405.64x
lenox.com 20.71% 377.44x
christmascentral.com 19.41% 277.36x
soufeel.com 6.07% 107.15x
kirklands.com 5.64% 79.09x
mud-pie.com 2.43% 74.64x
papermart.com 3.08% 72.83x
pandora.net 3.95% 70.04x
countryporch.com 2.13% 59.26x
christmastreeshops.com 6.26% 57.90x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.66% 72.99x
Holiday Gifts 1.54% 68.63x
Shopping Catalogs 3.80% 47.39x
Cheerleading 1.67% 47.13x
Home Office Products 0.30% 46.61x
Costumes 0.71% 46.17x
Party Suppliers 12.02% 45.01x
Discount Shopping 1.29% 44.67x
Concert Posters 0.62% 39.38x
Toys Shopping 4.58% 38.74x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female