Dstillery Audiences

CUSTOM GIFTS

Audience Size: 342.9 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 342.9 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 70.91% 24.87x
Budget Grocery Shoppers 46.85% 21.47x
Apartment Furniture Shoppers 47.44% 20.74x
Bargain Shopping Researchers 42.93% 20.11x
Home Decor Shoppers 44.94% 19.45x
Online Home Decor Shoppers 45.31% 19.41x
Home Goods Shoppers 48.24% 19.41x
Christmas Enthusiasts 57.74% 19.38x
Patriotic Party Decoration Shoppers 50.97% 19.22x
Country Home Decorators 43.93% 19.19x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Free People.

Location Composition Index
Free People 0.03% 2.07x
Bonobos 0.02% 1.94x
Zara 0.02% 1.65x
Dressbarn 0.03% 1.51x
Gymboree 0.05% 1.51x
White House Black Market 0.06% 1.48x
Talbots 0.03% 1.47x
Coach 0.04% 1.41x
Michael Kors 0.04% 1.40x
American Eagle Outfitters 0.05% 1.37x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 11.94% 376.44x
memorablegifts.com 6.36% 346.65x
christmasinprescott.com 6.03% 320.81x
ehobbytools.com 5.06% 295.91x
department56.com 9.05% 285.85x
personalizedornamentsforyou.com 11.73% 276.43x
executivegiftshoppe.com 5.45% 254.66x
lenox.com 21.68% 239.58x
bronners.com 18.97% 237.78x
merrystockings.com 3.20% 205.91x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.09% 53.83x
Holiday Gifts 2.07% 50.36x
Shopping Catalogs 5.59% 47.67x
Home Office Products 0.66% 43.66x
As Seen On TV Products 0.14% 41.84x
Discount Shopping 4.90% 36.43x
Concert Posters 1.03% 36.09x
Costumes 1.29% 35.51x
Toys Shopping 7.73% 34.40x
ISPs & Local Services 0.07% 34.39x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female