Dstillery Audiences

CUSTOM GIFTS

Audience Size: 652.6 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 652.6 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 60.75% 23.90x
Christmas Enthusiasts 50.06% 18.46x
Patriotic Party Decoration Shoppers 38.32% 17.17x
Jewelry & Watch Shoppers 33.67% 16.94x
Engagement Ring Shoppers 39.15% 16.64x
Sweet Tooths 40.88% 16.40x
Budget Grocery Shoppers 31.70% 16.32x
Home Decor Shoppers 29.54% 16.22x
Apartment Furniture Shoppers 29.52% 15.85x
Shoe Shoppers 34.90% 15.58x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Hollister.

Location Composition Index
Hollister 0.02% 1.54x
Columbia 0.02% 1.52x
Talbots 0.07% 1.41x
Charlotte Russe 0.03% 1.38x
Kate Spade 0.02% 1.30x
Eddie Bauer 0.02% 1.28x
Journeys 0.03% 1.26x
Aeropostale 0.04% 1.22x
Chicos 0.06% 1.21x
Saint Laurent Paris 0.01% 1.20x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is citylightscollectibles.com.

Website Composition Index
citylightscollectibles.com 8.59% 256.80x
hookedonhallmark.com 5.47% 256.60x
christmas-treasures.com 5.54% 256.45x
christmasinprescott.com 4.51% 242.68x
sanfranciscomusicbox.com 2.59% 237.55x
memorablegifts.com 7.14% 235.91x
department56.com 5.92% 227.83x
animalden.com 2.03% 190.89x
fontaninistore.com 1.97% 184.00x
merrystockings.com 2.69% 183.74x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.40% 32.66x
Holiday Gifts 2.80% 31.06x
Shopping Catalogs 7.79% 28.34x
Home Office Products 0.89% 23.37x
Costumes 1.86% 23.19x
Cheerleading 2.98% 22.89x
As Seen On TV Products 0.20% 22.87x
Toys Shopping 11.04% 22.57x
Concert Posters 1.57% 21.88x
Party Suppliers 17.85% 21.44x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female