Dstillery Audiences

CUSTOM GIFTS

Audience Size: 515.7 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 515.7 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 64.20% 24.31x
Christmas Enthusiasts 53.43% 19.30x
Jewelry & Watch Shoppers 39.45% 18.76x
Engagement Ring Shoppers 45.68% 18.63x
Budget Grocery Shoppers 35.75% 18.50x
Sweet Tooths 46.77% 18.32x
Patriotic Party Decoration Shoppers 43.78% 18.14x
Bargain Shopping Researchers 29.37% 17.75x
Home Decor Shoppers 33.06% 17.69x
Apartment Furniture Shoppers 31.69% 17.05x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 1.65x
Free People 0.02% 1.44x
Kate Spade 0.02% 1.32x
Chicos 0.05% 1.30x
Express 0.03% 1.27x
Talbots 0.04% 1.24x
Old Navy 0.06% 1.23x
The North Face 0.02% 1.19x
Hugo Boss 0.01% 1.19x
Abercrombie & Fitch 0.02% 1.18x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is hookedonhallmark.com.

Website Composition Index
hookedonhallmark.com 5.02% 406.41x
christmas-treasures.com 5.00% 347.64x
christmasinprescott.com 3.59% 342.17x
citylightscollectibles.com 7.98% 339.89x
memorablegifts.com 8.27% 310.77x
department56.com 5.32% 301.43x
merrystockings.com 2.62% 234.66x
christmascentral.com 11.38% 233.60x
executivegiftshoppe.com 4.08% 231.49x
animalden.com 2.69% 229.62x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.95% 38.17x
Holiday Gifts 2.95% 37.54x
Shopping Catalogs 8.54% 33.56x
Toys Shopping 12.33% 27.48x
Home Office Products 1.02% 26.96x
Cheerleading 3.21% 25.46x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.03% 25.39x
Costumes 2.11% 25.23x
Mail Order Food 4.49% 24.98x
Flower Shopping 1.54% 24.94x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999