Dstillery Audiences

CUSTOM GIFTS

Audience Size: 113.1 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 113.1 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Pet Lovers.

Interest Composition Index
Pet Lovers 31.32% 13.17x
Home Kitchen Bakers 31.39% 12.60x
Weight Loss Researchers 27.13% 12.25x
Gourmet Food & Wine Researchers 27.84% 12.25x
Cook at Home Parents 30.26% 11.75x
Healthy Eaters 27.06% 11.56x
Nutrition Conscious Eaters 26.99% 11.54x
Luxury Fitness Shoppers 25.21% 11.29x
Luxury Athletic Footwear Shoppers 25.14% 11.26x
Home Kitchen Chefs 27.56% 11.25x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.75x
Buckle 0.02% 2.70x
Mens Wearhouse 0.03% 2.39x
Jos A. Bank Clothiers 0.01% 2.23x
Dressbarn 0.01% 1.74x
The Childrens Place 0.01% 1.38x
Maurices 0.01% 1.00x
Carhartt 0.12% 0.86x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is bronners.com.

Website Composition Index
bronners.com 21.28% 448.32x
lenox.com 20.39% 411.43x
christmascentral.com 19.62% 303.42x
soufeel.com 6.54% 114.44x
kirklands.com 4.89% 87.83x
pandora.net 3.29% 72.83x
christmastreeshops.com 6.35% 62.98x
designtoscano.com 3.22% 62.65x
herrschners.com 2.84% 58.41x
jossandmain.com 5.76% 52.02x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 1.63% 82.30x
Home Decoration - Crafts & Kids 3.54% 79.39x
Costumes 0.68% 51.21x
Concert Posters 0.55% 40.51x
Flower Shopping 0.97% 36.66x
Bridal Fashion 1.53% 31.02x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.26% 30.71x
Diamonds & Precious Metals 2.86% 28.99x
Mail Order Food 2.63% 27.58x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 28.26% 23.97x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female