Dstillery Audiences

CUSTOM GIFTS

Audience Size: 380.1 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 380.1 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 63.20% 27.36x
Budget Grocery Shoppers 38.93% 21.20x
Christmas Enthusiasts 52.17% 20.44x
Home Goods Shoppers 43.09% 19.79x
Patriotic Party Decoration Shoppers 46.07% 19.68x
Engagement Ring Shoppers 45.01% 19.21x
Sweet Tooths 47.58% 19.02x
Candy Shoppers 41.33% 18.65x
Jewelry & Watch Shoppers 41.57% 18.57x
Bargain Shopping Researchers 36.94% 18.45x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Belk.

Location Composition Index
Belk 0.04% 3.14x
Calvin Klein 0.01% 2.66x
LL Bean 0.02% 1.93x
Columbia 0.03% 1.93x
Ralph Lauren 0.03% 1.64x
Eddie Bauer 0.05% 1.62x
Forever 21 0.09% 1.52x
Talbots 0.07% 1.48x
Zara 0.04% 1.44x
Supreme 0.02% 1.39x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is hookedonhallmark.com.

Website Composition Index
hookedonhallmark.com 5.25% 300.28x
citylightscollectibles.com 8.60% 294.93x
christmas-treasures.com 5.23% 293.65x
department56.com 5.98% 266.19x
memorablegifts.com 8.46% 247.07x
bronners.com 16.34% 218.59x
christmascentral.com 12.43% 199.09x
executivegiftshoppe.com 4.93% 193.55x
hallmark.com 21.61% 175.99x
simplypersonalized.com 2.60% 159.20x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 6.81% 36.09x
Holiday Gifts 3.10% 35.37x
Shopping Catalogs 9.03% 30.59x
Home Office Products 0.90% 28.15x
Costumes 1.79% 27.83x
Decoration & Fabric 0.10% 27.19x
As Seen On TV Products 0.26% 26.87x
Toys Shopping 11.14% 26.25x
Watches & Jewelry 0.05% 26.07x
Cheerleading 3.05% 25.06x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female