Dstillery Audiences

CUSTOM GIFTS

Audience Size: 370.7 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 370.7 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 59.43% 36.56x
Budget Grocery Shoppers 34.38% 29.74x
Christmas Enthusiasts 48.38% 28.11x
Sweet Tooths 43.75% 26.64x
Patriotic Party Decoration Shoppers 41.35% 26.58x
Home Goods Shoppers 39.29% 26.37x
Bargain Shopping Researchers 30.87% 26.14x
Engagement Ring Shoppers 41.65% 26.14x
Candy Shoppers 36.44% 26.04x
Home Decor Shoppers 33.03% 25.81x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Talbots.

Location Composition Index
Talbots 0.08% 1.48x
Eddie Bauer 0.04% 1.48x
Columbia 0.02% 1.47x
Jos A. Bank Clothiers 0.46% 1.47x
Urban Outfitters 0.08% 1.46x
Chicos 0.09% 1.32x
White House Black Market 0.38% 1.32x
J. Crew 0.09% 1.31x
Mens Wearhouse 0.67% 1.31x
Journeys 0.08% 1.31x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is hookedonhallmark.com.

Website Composition Index
hookedonhallmark.com 5.35% 299.11x
citylightscollectibles.com 8.76% 296.74x
christmas-treasures.com 5.24% 296.66x
personalizedornamentsforyou.com 8.30% 285.55x
department56.com 6.16% 265.18x
memorablegifts.com 8.42% 248.31x
bronners.com 16.15% 218.03x
christmascentral.com 12.42% 197.05x
executivegiftshoppe.com 5.08% 191.58x
hallmark.com 21.04% 172.84x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.89% 46.46x
Home Decoration - Crafts & Kids 6.51% 45.66x
Shopping Catalogs 8.02% 40.32x
As Seen On TV Products 0.25% 37.69x
Costumes 1.75% 35.99x
Home Office Products 1.02% 35.27x
Home Décor, Furniture, & Decorating 0.07% 34.28x
Toys Shopping 10.99% 33.30x
Concert Posters 1.56% 32.78x
Watches & Jewelry 0.04% 32.07x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female