Dstillery Audiences

CUSTOM GIFTS

Audience Size: 443.3 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 443.3 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Christmas Decorations Shoppers.

Interest Composition Index
Christmas Decorations Shoppers 62.71% 34.41x
Budget Grocery Shoppers 36.62% 27.46x
Christmas Enthusiasts 52.34% 25.07x
Bargain Shopping Researchers 33.18% 24.72x
Sweet Tooths 47.30% 24.11x
Home Goods Shoppers 42.86% 23.99x
Engagement Ring Shoppers 45.75% 23.62x
Jewelry & Watch Shoppers 40.20% 23.55x
Candy Shoppers 40.30% 23.42x
Trendy Shoe Shoppers 36.00% 23.19x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 2.06x
Aeropostale 0.02% 1.82x
Dressbarn 0.05% 1.66x
Victoria's Secret 0.08% 1.53x
Chicos 0.05% 1.51x
Talbots 0.05% 1.44x
Johnston and Murphy 0.10% 1.38x
Kate Spade 0.02% 1.37x
Jos A. Bank Clothiers 0.34% 1.35x
Banana Republic 0.04% 1.30x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is hookedonhallmark.com.

Website Composition Index
hookedonhallmark.com 5.34% 362.75x
christmas-treasures.com 5.37% 353.48x
citylightscollectibles.com 8.49% 353.36x
department56.com 6.00% 316.01x
memorablegifts.com 8.20% 286.15x
bronners.com 16.92% 258.28x
christmascentral.com 12.62% 233.76x
executivegiftshoppe.com 4.60% 224.81x
hallmark.com 22.44% 210.02x
simplypersonalized.com 2.62% 191.05x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 6.33% 45.20x
Holiday Gifts 2.90% 45.00x
Shopping Catalogs 8.25% 37.50x
As Seen On TV Products 0.24% 36.69x
Costumes 1.79% 33.31x
Toys Shopping 11.13% 32.45x
Home Office Products 1.05% 31.96x
Cheerleading 3.29% 30.92x
Concert Posters 1.54% 30.88x
Higher-End Fashion Brands 3.34% 28.91x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female