Dstillery Audiences

CUSTOM GIFTS

Audience Size: 15.2 Thousand Devices

Explore the Custom Gifts Audience

Below you'll find more information about the Custom Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Custom Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Gifts audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 70.00% 38.67x
Orlando Activities Researchers 56.67% 37.54x
Online Home Decor Shoppers 59.33% 34.64x
Apartment Furniture Shoppers 62.00% 33.75x
Discount Big Box Shoppers 64.00% 32.68x
Budget Grocery Shoppers 68.67% 32.36x
Nashville Activity Researchers 51.33% 32.06x
Home Custom Bedroom Decorators 44.67% 30.58x
Custom Home Lighting Shoppers 44.67% 30.58x
Misc-Deal Seekers or Coupon Shoppers 58.67% 30.45x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Interest attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Gifts audience is Carhartt.

Location Composition Index
Carhartt 0.13% 3.01x
Dressbarn 0.03% 2.23x
Journeys 0.03% 1.95x
Aeropostale 0.02% 1.73x
Jos A. Bank Clothiers 0.01% 1.58x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Location attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Gifts audience is barnesandnoble.com.

Website Composition Index
barnesandnoble.com 28.78% 67.81x
cvs.com 26.31% 46.16x
buzznet.com 13.57% 37.45x
instructables.com 13.64% 37.07x
editorchoice.com 20.02% 36.87x
coolimba.com 14.65% 36.19x
tradingblvd.com 14.84% 32.09x
kmart.com 19.49% 32.05x
misspennystocks.com 13.66% 31.58x
mediavine.com 41.31% 29.04x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Web attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Gifts audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 5.40% 77.19x
Women Shoppers 6.81% 75.06x
Furniture Shopping 16.07% 63.31x
Antiques & Auctions 8.87% 60.97x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 5.40% 47.60x
Furniture & Home Improvement 3.98% 34.73x
Medical Diagnostics 5.53% 29.22x
Cruise Vacations 5.78% 27.64x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.47% 27.40x
Spam Call Number Searchers 2.57% 26.07x
Composition Percentage: The overlap percentage between the Custom Gifts audience and the Content Affinity attribute.
Index: A comparison of the Custom Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female