Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 300.8 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 72.32% | 30.26x |
| Home DIY Enthusiasts | 71.91% | 29.42x |
| Kitchen & Bathroom Remodelers | 78.96% | 28.87x |
| Home and Garden TV Fans | 69.12% | 27.64x |
| Home Remodelers | 64.64% | 27.03x |
| DIY Upcycle Home Project Planners | 76.22% | 26.36x |
| Apartment Furniture Shoppers | 64.39% | 25.17x |
| HGTV Enthusiasts | 65.70% | 25.02x |
| Essential Oils Enthusiasts | 0.11% | 24.80x |
| Architecture Enthusiasts | 62.26% | 24.35x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 2.14x |
| Madewell | 0.02% | 2.11x |
| Free People | 0.03% | 1.84x |
| Columbia | 0.02% | 1.77x |
| REI | 0.02% | 1.61x |
| Bonobos | 0.12% | 1.59x |
| Lululemon | 0.06% | 1.52x |
| Patagonia | 0.01% | 1.48x |
| Jos A. Bank Clothiers | 0.35% | 1.47x |
| Tommy Bahama | 0.03% | 1.38x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.
| Website | Composition | Index |
| cyndispivey.com | 11.84% | 431.43x |
| yellowbrickhome.com | 9.16% | 419.95x |
| town-n-country-living.com | 12.95% | 375.26x |
| jennasuedesign.com | 14.27% | 374.72x |
| nestingwithgrace.com | 17.33% | 356.05x |
| frenchcountrycottage.net | 5.68% | 333.07x |
| thediyplaybook.com | 22.20% | 304.86x |
| emilyaclark.com | 5.34% | 303.58x |
| shabbyfufu.com | 5.77% | 300.04x |
| danslelakehouse.com | 5.28% | 287.62x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.09% | 100.54x |
| Comedy Content | 2.62% | 78.07x |
| Travel, Food, Fashion & Fitness | 14.33% | 74.60x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 33.51% | 51.79x |
| Scrapbooking & Home Art Projects | 15.61% | 49.84x |
| Female Lifestyle Content Readers | 17.05% | 48.14x |
| Teen Hair | 14.96% | 47.63x |
| Home Decoration - Remodeling & Outdoors | 55.53% | 43.44x |
| Home Decoration Content Readers | 58.54% | 43.12x |
| Coupons & Family | 19.12% | 40.62x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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