Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 125.1 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 125.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 67.67% 50.61x
Home Design Enthusiasts 34.44% 50.50x
Home Remodelers 36.80% 46.96x
Home and Garden TV Fans 28.03% 46.25x
Home DIY Enthusiasts 31.60% 42.67x
Custom Home Lighting Shoppers 7.88% 37.92x
Home Custom Bedroom Decorators 7.88% 37.90x
Online Home Decor Shoppers 13.57% 37.70x
HGTV Enthusiasts 46.22% 37.47x
DIY Upcycle Home Project Planners 59.55% 36.51x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is H&M.

Location Composition Index
H&M 0.04% 4.37x
Gap 0.03% 4.27x
Jos A. Bank Clothiers 0.02% 3.54x
Lululemon 0.03% 3.45x
Mens Wearhouse 0.03% 2.93x
Hollister 0.02% 2.89x
Talbots 0.03% 2.82x
Lane Bryant 0.02% 2.78x
Journeys 0.04% 2.36x
Dressbarn 0.02% 2.36x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 25.81% 421.83x
nestingwithgrace.com 16.80% 379.11x
jolynneshane.com 29.11% 369.08x
jennasuedesign.com 20.26% 355.09x
thediyplaybook.com 17.15% 326.33x
ikeahackers.net 19.69% 252.55x
immotherofthebride.com 11.84% 209.87x
mychicobsession.com 16.52% 207.58x
laurelberninteriors.com 10.54% 191.48x
mariakillam.com 9.28% 187.40x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 3.89% 123.23x
Furniture & Home Improvement 2.78% 109.86x
Female Lifestyle Content Readers 5.75% 61.74x
Teen Hair 2.78% 61.48x
Travel, Food, Fashion & Fitness 5.67% 60.55x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.92% 57.66x
Canada Shopping - Kitchenware 0.59% 53.85x
Comedy Content 0.66% 53.75x
Home Decoration Content Readers 40.51% 49.68x
Canada Consumer Product Cluster 2.03% 41.79x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female