Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 330.9 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 2.00% | 37.54x |
| Cocktail Recipe Researchers | 48.48% | 31.26x |
| Shelf-Stable Food Content Readers | 3.58% | 28.72x |
| Stay-at-Home Parents | 42.42% | 25.72x |
| Quilting Enthusiasts | 36.36% | 23.68x |
| Animated GIF Searchers | 36.36% | 21.25x |
| Military Families | 39.39% | 20.82x |
| Hands-On Parents | 30.30% | 19.60x |
| Vegans | 27.27% | 17.58x |
| Parents of Teenagers Going to College | 36.36% | 15.63x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 2.24x |
| The Childrens Place | 0.02% | 2.10x |
| Chicos | 0.01% | 1.97x |
| Buckle | 0.01% | 1.83x |
| Victoria's Secret | 0.01% | 1.30x |
| Levi Strauss | 0.01% | 1.28x |
| Maurices | 0.01% | 1.27x |
| Urban Outfitters | 0.01% | 1.20x |
| Carhartt | 0.12% | 1.09x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.
| Website | Composition | Index |
| 50isnotold.com | 6.08% | 257.43x |
| cyndispivey.com | 8.61% | 257.36x |
| awellstyledlife.com | 9.05% | 221.12x |
| thewoodgraincottage.com | 4.47% | 218.87x |
| town-n-country-living.com | 11.94% | 217.47x |
| ourfifthhouse.com | 4.35% | 215.41x |
| yellowbrickhome.com | 10.68% | 209.40x |
| nestingwithgrace.com | 20.83% | 196.08x |
| jennasuedesign.com | 17.79% | 191.19x |
| astrollthrulife.net | 2.66% | 172.68x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 35.95% | 64.04x |
| Home Decoration Content Readers | 60.78% | 56.57x |
| Home Decoration - Remodeling & Outdoors | 60.13% | 48.22x |
| Mommy Bloggers | 26.80% | 46.44x |
| Knitting & Crochet | 18.30% | 42.81x |
| Assorted Topics (Family, Household Wellness, The Beach) | 15.03% | 40.40x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 68.63% | 40.18x |
| Stay at Home Mom | 33.99% | 31.15x |
| Family on a Budget | 45.75% | 29.92x |
| Home Office Products | 0.15% | 28.46x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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