Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 359.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 67.33% | 46.76x |
| Home Design Enthusiasts | 59.38% | 44.59x |
| Home DIY Enthusiasts | 59.36% | 44.15x |
| Home and Garden TV Fans | 56.62% | 41.73x |
| DIY Upcycle Home Project Planners | 64.78% | 40.32x |
| Home Remodelers | 50.06% | 39.05x |
| HGTV Enthusiasts | 52.41% | 38.14x |
| Apartment Furniture Shoppers | 49.79% | 37.68x |
| Architecture Enthusiasts | 49.62% | 34.99x |
| Online Home Decor Shoppers | 42.54% | 33.14x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.06% | 1.87x |
| Levi Strauss | 0.04% | 1.60x |
| REI | 0.03% | 1.60x |
| LL Bean | 0.01% | 1.55x |
| Tommy Bahama | 0.05% | 1.55x |
| Lululemon | 0.08% | 1.53x |
| Abercrombie & Fitch | 0.06% | 1.49x |
| White House Black Market | 0.38% | 1.44x |
| Patagonia | 0.02% | 1.31x |
| Free People | 0.03% | 1.31x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is savvysouthernstyle.net.
| Website | Composition | Index |
| savvysouthernstyle.net | 7.53% | 400.54x |
| yellowbrickhome.com | 9.23% | 311.32x |
| cyndispivey.com | 10.98% | 307.52x |
| thewoodgraincottage.com | 5.31% | 286.42x |
| awellstyledlife.com | 5.04% | 278.22x |
| ourfifthhouse.com | 6.12% | 277.39x |
| town-n-country-living.com | 11.73% | 275.87x |
| jennasuedesign.com | 14.37% | 271.04x |
| nestingwithgrace.com | 15.97% | 261.86x |
| generalfinishes.com | 3.77% | 245.26x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.02% | 74.59x |
| Travel, Food, Fashion & Fitness | 14.12% | 61.50x |
| Comedy Content | 2.43% | 58.22x |
| Home Décor, Furniture, & Decorating | 0.12% | 57.30x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 34.37% | 42.06x |
| Scrapbooking & Home Art Projects | 15.77% | 41.47x |
| Female Lifestyle Content Readers | 16.23% | 40.89x |
| Teen Hair | 15.81% | 39.21x |
| Tattoos & Costumes | 0.74% | 38.16x |
| Home Decoration - Remodeling & Outdoors | 55.55% | 37.29x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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