Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 330.9 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 330.9 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 2.00% 37.54x
Cocktail Recipe Researchers 48.48% 31.26x
Shelf-Stable Food Content Readers 3.58% 28.72x
Stay-at-Home Parents 42.42% 25.72x
Quilting Enthusiasts 36.36% 23.68x
Animated GIF Searchers 36.36% 21.25x
Military Families 39.39% 20.82x
Hands-On Parents 30.30% 19.60x
Vegans 27.27% 17.58x
Parents of Teenagers Going to College 36.36% 15.63x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Old Navy.

Location Composition Index
Old Navy 0.02% 2.24x
The Childrens Place 0.02% 2.10x
Chicos 0.01% 1.97x
Buckle 0.01% 1.83x
Victoria's Secret 0.01% 1.30x
Levi Strauss 0.01% 1.28x
Maurices 0.01% 1.27x
Urban Outfitters 0.01% 1.20x
Carhartt 0.12% 1.09x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.

Website Composition Index
50isnotold.com 6.08% 257.43x
cyndispivey.com 8.61% 257.36x
awellstyledlife.com 9.05% 221.12x
thewoodgraincottage.com 4.47% 218.87x
town-n-country-living.com 11.94% 217.47x
ourfifthhouse.com 4.35% 215.41x
yellowbrickhome.com 10.68% 209.40x
nestingwithgrace.com 20.83% 196.08x
jennasuedesign.com 17.79% 191.19x
astrollthrulife.net 2.66% 172.68x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 35.95% 64.04x
Home Decoration Content Readers 60.78% 56.57x
Home Decoration - Remodeling & Outdoors 60.13% 48.22x
Mommy Bloggers 26.80% 46.44x
Knitting & Crochet 18.30% 42.81x
Assorted Topics (Family, Household Wellness, The Beach) 15.03% 40.40x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 68.63% 40.18x
Stay at Home Mom 33.99% 31.15x
Family on a Budget 45.75% 29.92x
Home Office Products 0.15% 28.46x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female