Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 82.3 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 82.3 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Grandparents.

Interest Composition Index
Grandparents 30.10% 55.09x
HGTV Enthusiasts 37.79% 53.08x
Home Interior Design Enthusiasts 38.85% 51.16x
Women’s Lifestyle Blogs Researchers 20.38% 50.28x
DIY Upcycle Home Project Planners 56.63% 47.52x
Home Remodelers 37.88% 46.09x
Home and Garden TV Fans 31.83% 45.52x
Kitchen & Bathroom Remodelers 71.15% 45.47x
Online Home Decor Shoppers 40.87% 44.92x
Home Decor Shoppers 57.79% 42.39x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is American Apparel.

Location Composition Index
American Apparel 0.02% 2.98x
Maurices 0.02% 1.42x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 29.61% 497.26x
jolynneshane.com 36.04% 434.85x
ikeahackers.net 19.97% 294.04x
mychicobsession.com 20.79% 251.53x
everythingabode.com 10.06% 196.80x
blesserhouse.com 12.64% 185.65x
fromhousetohome.com 14.23% 166.95x
jennakateathome.com 11.59% 160.85x
remodelaholic.com 12.05% 159.24x
drivenbydecor.com 10.74% 153.71x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.95% 164.70x
Furniture & Home Improvement 1.95% 143.81x
Travel, Food, Fashion & Fitness 5.74% 97.11x
Female Lifestyle Content Readers 5.06% 75.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.94% 73.84x
Home Decoration Content Readers 37.45% 66.60x
Canada Consumer Product Cluster 2.40% 58.91x
Cakes & Sweets 0.75% 52.83x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 51.44% 49.31x
Home Decoration - Remodeling & Outdoors 39.73% 49.22x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female