Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 317.6 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 317.6 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 70.32% 31.94x
Home Design Enthusiasts 63.10% 29.18x
Home DIY Enthusiasts 61.86% 28.95x
DIY Upcycle Home Project Planners 69.36% 28.46x
Home and Garden TV Fans 57.77% 27.52x
Home Remodelers 54.13% 25.95x
Apartment Furniture Shoppers 55.00% 25.25x
HGTV Enthusiasts 57.61% 24.95x
Landscape Architects 48.93% 23.44x
Architecture Enthusiasts 51.39% 23.00x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 4.13x
Lululemon 0.02% 2.91x
White House Black Market 0.02% 2.12x
Talbots 0.01% 1.94x
Jos A. Bank Clothiers 0.01% 1.51x
American Eagle Outfitters 0.02% 1.45x
Levi Strauss 0.01% 1.28x
Urban Outfitters 0.01% 1.20x
Old Navy 0.02% 1.15x
Carhartt 0.12% 1.08x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.

Website Composition Index
50isnotold.com 7.04% 349.31x
cyndispivey.com 10.80% 320.89x
awellstyledlife.com 9.43% 314.68x
thewoodgraincottage.com 5.18% 299.71x
town-n-country-living.com 12.66% 298.27x
jennasuedesign.com 13.06% 295.86x
yellowbrickhome.com 10.00% 293.07x
nestingwithgrace.com 19.64% 254.50x
frenchcountrycottage.net 5.22% 243.53x
danslelakehouse.com 7.49% 235.46x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.50% 111.21x
Comedy Content 1.93% 79.25x
Travel, Food, Fashion & Fitness 13.26% 61.92x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 30.02% 48.61x
Female Lifestyle Content Readers 15.91% 44.75x
Teen Hair 10.71% 44.41x
Scrapbooking & Home Art Projects 14.51% 43.84x
Home Decoration Content Readers 54.69% 39.14x
Home Decoration - Remodeling & Outdoors 51.95% 38.05x
Home Remodeling 10.29% 37.08x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female