Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 295.5 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 295.5 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 77.24% 24.73x
Home Design Enthusiasts 70.37% 24.09x
Home and Garden TV Fans 64.76% 23.99x
Home DIY Enthusiasts 69.19% 22.78x
DIY Upcycle Home Project Planners 74.95% 22.37x
Home Remodelers 62.52% 21.76x
HGTV Enthusiasts 64.24% 19.90x
Architecture Enthusiasts 60.31% 19.56x
Apartment Furniture Shoppers 64.54% 18.89x
DIYers 55.73% 18.44x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Talbots.

Location Composition Index
Talbots 0.03% 1.59x
Belk 0.01% 1.56x
Eddie Bauer 0.02% 1.53x
Ann Taylor 0.01% 1.33x
Levi Strauss 0.01% 1.28x
Coach 0.03% 1.25x
J. Crew 0.04% 1.23x
Carhartt 0.27% 1.23x
The North Face 0.01% 1.20x
Lululemon 0.03% 1.19x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.

Website Composition Index
cyndispivey.com 11.55% 383.00x
yellowbrickhome.com 9.45% 344.29x
awellstyledlife.com 8.88% 339.10x
jennasuedesign.com 13.64% 331.10x
town-n-country-living.com 13.33% 326.93x
nestingwithgrace.com 19.07% 295.30x
frenchcountrycottage.net 5.57% 288.73x
thediyplaybook.com 21.56% 267.63x
emilyaclark.com 5.19% 255.52x
shabbyfufu.com 6.01% 240.54x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.28% 104.95x
Comedy Content 2.49% 79.87x
Travel, Food, Fashion & Fitness 13.00% 69.90x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 31.17% 49.16x
Teen Hair 13.27% 46.77x
Female Lifestyle Content Readers 17.31% 45.67x
Scrapbooking & Home Art Projects 15.10% 44.47x
Home Decoration - Remodeling & Outdoors 53.34% 39.36x
Home Decoration Content Readers 56.03% 39.22x
Coupons & Family 18.94% 36.84x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female