Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 377.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 70.62% | 39.82x |
| Home Design Enthusiasts | 62.69% | 38.58x |
| Home and Garden TV Fans | 59.37% | 37.77x |
| Home DIY Enthusiasts | 64.17% | 36.90x |
| DIY Upcycle Home Project Planners | 67.13% | 33.87x |
| HGTV Enthusiasts | 54.94% | 32.31x |
| Apartment Furniture Shoppers | 53.72% | 31.61x |
| Architecture Enthusiasts | 51.69% | 30.79x |
| Online Home Decor Shoppers | 46.16% | 28.73x |
| Home Custom Bedroom Decorators | 38.89% | 26.79x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.24% | 1.09x |
| Mens Wearhouse | 0.37% | 1.05x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is savvysouthernstyle.net.
| Website | Composition | Index |
| savvysouthernstyle.net | 7.55% | 533.74x |
| yellowbrickhome.com | 8.75% | 411.35x |
| cyndispivey.com | 11.49% | 379.32x |
| thewoodgraincottage.com | 5.23% | 376.96x |
| town-n-country-living.com | 10.69% | 375.38x |
| jennasuedesign.com | 14.33% | 354.64x |
| nestingwithgrace.com | 15.23% | 333.35x |
| frenchcountrycottage.net | 4.97% | 319.65x |
| thediyplaybook.com | 19.16% | 284.65x |
| emilyaclark.com | 5.32% | 283.17x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 13.68% | 63.83x |
| Comedy Content | 2.36% | 53.87x |
| Female Lifestyle Content Readers | 13.97% | 43.81x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 33.37% | 41.72x |
| Scrapbooking & Home Art Projects | 15.15% | 39.56x |
| Teen Hair | 16.03% | 39.50x |
| Home Decoration - Remodeling & Outdoors | 54.15% | 39.22x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 63.75% | 37.41x |
| Coupons & Family | 18.90% | 36.50x |
| Home Decoration Content Readers | 57.48% | 36.37x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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