Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 364.2 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 3.59% | 32.83x |
| Kitchen & Bathroom Remodelers | 69.75% | 30.21x |
| DIY Upcycle Home Project Planners | 69.97% | 27.68x |
| Home Design Enthusiasts | 57.55% | 26.48x |
| Home DIY Enthusiasts | 57.16% | 26.40x |
| Home and Garden TV Fans | 56.71% | 25.85x |
| HGTV Enthusiasts | 55.35% | 23.95x |
| Home Remodelers | 48.72% | 23.52x |
| Apartment Furniture Shoppers | 49.30% | 23.43x |
| Shelf-Stable Food Content Readers | 7.49% | 22.57x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 2.35x |
| Levi Strauss | 0.01% | 1.28x |
| Urban Outfitters | 0.01% | 1.20x |
| Carhartt | 0.11% | 1.20x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.
| Website | Composition | Index |
| 50isnotold.com | 6.08% | 312.76x |
| cyndispivey.com | 9.32% | 286.36x |
| awellstyledlife.com | 8.71% | 273.18x |
| town-n-country-living.com | 11.84% | 257.55x |
| thewoodgraincottage.com | 4.91% | 256.86x |
| ourfifthhouse.com | 4.13% | 246.98x |
| yellowbrickhome.com | 9.89% | 246.50x |
| danslelakehouse.com | 9.63% | 227.83x |
| nestingwithgrace.com | 19.80% | 219.30x |
| jennasuedesign.com | 15.94% | 210.49x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.34% | 91.44x |
| Comedy Content | 1.75% | 70.80x |
| Travel, Food, Fashion & Fitness | 12.32% | 48.51x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 31.85% | 42.66x |
| Teen Hair | 9.26% | 42.31x |
| Female Lifestyle Content Readers | 15.27% | 41.23x |
| Scrapbooking & Home Art Projects | 15.66% | 40.78x |
| Home Decoration Content Readers | 55.30% | 35.18x |
| Coupons & Family | 19.09% | 34.52x |
| Furniture & Home Improvement | 11.01% | 34.31x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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