Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 371.6 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 371.6 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 63.26% 32.46x
Kitchen & Bathroom Remodelers 69.89% 32.05x
Home and Garden TV Fans 56.22% 29.30x
Apartment Furniture Shoppers 50.92% 26.26x
Architecture Enthusiasts 47.05% 25.12x
Online Home Decor Shoppers 42.84% 24.39x
Furniture and Appliances Industry 48.74% 24.20x
Misc-Deal Seekers or Coupon Shoppers 39.07% 21.47x
Landscape Architects 44.76% 20.99x
Beach House Second Home Owners 35.63% 20.89x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is J. Crew.

Location Composition Index
J. Crew 0.03% 1.51x
Aeropostale 0.03% 1.47x
Brooks Brothers 0.03% 1.33x
Gymboree 0.02% 1.29x
Banana Republic 0.03% 1.27x
Chicos 0.04% 1.16x
LOFT 0.03% 1.12x
Zara 0.02% 1.01x
Journeys 0.02% 1.01x
Zumiez 0.02% 0.95x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is town-n-country-living.com.

Website Composition Index
town-n-country-living.com 9.97% 431.99x
cyndispivey.com 10.31% 423.22x
jennasuedesign.com 14.59% 404.07x
generalfinishes.com 5.11% 349.74x
danslelakehouse.com 5.12% 315.34x
thediyplaybook.com 13.87% 314.33x
emilyaclark.com 4.64% 302.14x
wallsneedlove.com 4.05% 281.90x
jolynneshane.com 11.62% 280.85x
lifeonvirginiastreet.com 3.92% 275.78x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 11.35% 65.51x
Comedy Content 2.13% 50.49x
Female Lifestyle Content Readers 10.95% 45.57x
Scrapbooking & Home Art Projects 13.18% 42.88x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 32.36% 41.97x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 57.45% 41.75x
Home Decoration Content Readers 50.32% 40.42x
Home Decoration - Remodeling & Outdoors 52.57% 39.72x
Coupons & Family 17.82% 38.91x
Home Office Products 1.54% 38.62x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999