Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 202.2 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 73.43% | 34.00x |
| Pantry Recipes Researchers | 42.72% | 30.77x |
| Home Design Enthusiasts | 59.31% | 30.01x |
| Home DIY Enthusiasts | 59.06% | 29.68x |
| DIY Upcycle Home Project Planners | 73.14% | 28.76x |
| Home and Garden TV Fans | 57.88% | 27.88x |
| Apartment Furniture Shoppers | 53.83% | 27.58x |
| Home Remodelers | 51.41% | 26.62x |
| Shelf-Stable Food Content Readers | 36.94% | 26.62x |
| HGTV Enthusiasts | 60.44% | 25.73x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 2.02x |
| Old Navy | 0.02% | 1.59x |
| Levi Strauss | 0.01% | 1.28x |
| Carhartt | 0.07% | 0.77x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.
| Website | Composition | Index |
| awellstyledlife.com | 12.12% | 362.62x |
| yellowbrickhome.com | 11.32% | 337.62x |
| town-n-country-living.com | 13.40% | 332.00x |
| nestingwithgrace.com | 21.44% | 320.61x |
| jennasuedesign.com | 19.98% | 319.57x |
| danslelakehouse.com | 9.33% | 288.05x |
| jolynneshane.com | 15.00% | 284.19x |
| thediyplaybook.com | 21.60% | 259.24x |
| betweennapsontheporch.net | 11.73% | 226.21x |
| hellolovelystudio.com | 7.58% | 215.51x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.39% | 127.66x |
| Teen Hair | 8.37% | 69.72x |
| Home Remodeling | 6.13% | 64.15x |
| Survival Guides | 0.77% | 63.75x |
| Female Lifestyle Content Readers | 14.22% | 59.67x |
| Furniture & Home Improvement | 7.32% | 58.79x |
| Travel, Food, Fashion & Fitness | 10.27% | 57.63x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.30% | 55.00x |
| Scrapbooking & Home Art Projects | 14.24% | 54.78x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 35.05% | 52.76x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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