Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 161 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 65.82% | 39.48x |
| Apartment Furniture Shoppers | 54.99% | 35.50x |
| Home Design Enthusiasts | 51.42% | 35.48x |
| Home DIY Enthusiasts | 52.66% | 33.83x |
| Home Remodelers | 50.28% | 33.79x |
| Home and Garden TV Fans | 48.98% | 32.64x |
| DIY Upcycle Home Project Planners | 71.15% | 30.47x |
| HGTV Enthusiasts | 59.52% | 29.49x |
| Online Home Decor Shoppers | 34.75% | 25.87x |
| Home Custom Bedroom Decorators | 27.55% | 25.85x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 5.04x |
| Eddie Bauer | 0.02% | 3.48x |
| Old Navy | 0.07% | 3.23x |
| Michael Kors | 0.02% | 3.12x |
| Express | 0.03% | 2.53x |
| Mens Wearhouse | 0.04% | 2.39x |
| J. Crew | 0.01% | 1.88x |
| LOFT | 0.02% | 1.75x |
| Dressbarn | 0.02% | 1.60x |
| Gymboree | 0.01% | 1.43x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.
| Website | Composition | Index |
| awellstyledlife.com | 19.31% | 445.55x |
| jolynneshane.com | 20.78% | 396.24x |
| town-n-country-living.com | 13.30% | 378.36x |
| nestingwithgrace.com | 19.67% | 369.13x |
| jennasuedesign.com | 17.86% | 358.42x |
| yellowbrickhome.com | 11.66% | 349.37x |
| thediyplaybook.com | 19.50% | 312.41x |
| betweennapsontheporch.net | 9.99% | 270.20x |
| ikeahackers.net | 23.48% | 241.61x |
| rusticpassionbyallieblog.com | 7.09% | 219.03x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 5.33% | 100.53x |
| Furniture & Home Improvement | 6.18% | 84.84x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.50% | 67.91x |
| Teen Hair | 5.49% | 62.62x |
| Travel, Food, Fashion & Fitness | 6.78% | 56.67x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 22.12% | 50.15x |
| Canada Shopping - Kitchenware | 0.97% | 47.49x |
| Female Lifestyle Content Readers | 7.18% | 47.01x |
| Home Decoration Content Readers | 46.24% | 44.87x |
| Comedy Content | 1.02% | 42.22x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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