Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 161 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 161 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 65.82% 39.48x
Apartment Furniture Shoppers 54.99% 35.50x
Home Design Enthusiasts 51.42% 35.48x
Home DIY Enthusiasts 52.66% 33.83x
Home Remodelers 50.28% 33.79x
Home and Garden TV Fans 48.98% 32.64x
DIY Upcycle Home Project Planners 71.15% 30.47x
HGTV Enthusiasts 59.52% 29.49x
Online Home Decor Shoppers 34.75% 25.87x
Home Custom Bedroom Decorators 27.55% 25.85x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Lululemon.

Location Composition Index
Lululemon 0.02% 5.04x
Eddie Bauer 0.02% 3.48x
Old Navy 0.07% 3.23x
Michael Kors 0.02% 3.12x
Express 0.03% 2.53x
Mens Wearhouse 0.04% 2.39x
J. Crew 0.01% 1.88x
LOFT 0.02% 1.75x
Dressbarn 0.02% 1.60x
Gymboree 0.01% 1.43x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 19.31% 445.55x
jolynneshane.com 20.78% 396.24x
town-n-country-living.com 13.30% 378.36x
nestingwithgrace.com 19.67% 369.13x
jennasuedesign.com 17.86% 358.42x
yellowbrickhome.com 11.66% 349.37x
thediyplaybook.com 19.50% 312.41x
betweennapsontheporch.net 9.99% 270.20x
ikeahackers.net 23.48% 241.61x
rusticpassionbyallieblog.com 7.09% 219.03x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.33% 100.53x
Furniture & Home Improvement 6.18% 84.84x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.50% 67.91x
Teen Hair 5.49% 62.62x
Travel, Food, Fashion & Fitness 6.78% 56.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.12% 50.15x
Canada Shopping - Kitchenware 0.97% 47.49x
Female Lifestyle Content Readers 7.18% 47.01x
Home Decoration Content Readers 46.24% 44.87x
Comedy Content 1.02% 42.22x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female