Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 307.3 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 70.04% | 31.42x |
| Kitchen & Bathroom Remodelers | 76.83% | 31.32x |
| Home DIY Enthusiasts | 68.54% | 30.82x |
| Home and Garden TV Fans | 66.26% | 28.80x |
| Home Remodelers | 61.67% | 28.58x |
| DIY Upcycle Home Project Planners | 74.77% | 27.59x |
| Apartment Furniture Shoppers | 61.85% | 27.05x |
| HGTV Enthusiasts | 63.30% | 26.53x |
| Architecture Enthusiasts | 60.10% | 25.31x |
| Landscape Architects | 56.33% | 23.96x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.04% | 2.97x |
| Supreme | 0.01% | 2.24x |
| Lululemon | 0.04% | 1.95x |
| Jos A. Bank Clothiers | 0.04% | 1.70x |
| Free People | 0.02% | 1.67x |
| Victoria's Secret | 0.11% | 1.52x |
| Uniqlo | 0.01% | 1.52x |
| LOFT | 0.06% | 1.50x |
| Chicos | 0.04% | 1.48x |
| Urban Outfitters | 0.03% | 1.39x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.
| Website | Composition | Index |
| cyndispivey.com | 12.09% | 446.45x |
| yellowbrickhome.com | 9.15% | 419.81x |
| awellstyledlife.com | 8.38% | 385.34x |
| jennasuedesign.com | 13.72% | 382.07x |
| town-n-country-living.com | 13.40% | 367.16x |
| nestingwithgrace.com | 17.59% | 360.50x |
| frenchcountrycottage.net | 5.63% | 331.94x |
| thediyplaybook.com | 21.75% | 312.50x |
| emilyaclark.com | 5.35% | 302.54x |
| danslelakehouse.com | 5.65% | 278.09x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.18% | 113.25x |
| Comedy Content | 2.52% | 85.70x |
| Travel, Food, Fashion & Fitness | 13.55% | 79.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 32.02% | 54.92x |
| Decoration & Fabric | 0.09% | 51.63x |
| Teen Hair | 14.33% | 51.62x |
| Female Lifestyle Content Readers | 17.05% | 50.54x |
| Scrapbooking & Home Art Projects | 15.24% | 49.33x |
| Home Decoration Content Readers | 57.01% | 45.01x |
| Home Decoration - Remodeling & Outdoors | 54.20% | 44.22x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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