Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 183.2 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 183.2 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 68.91% 35.78x
Home Design Enthusiasts 53.93% 31.95x
Pantry Recipes Researchers 33.04% 30.52x
Home DIY Enthusiasts 52.41% 30.22x
DIY Upcycle Home Project Planners 70.54% 29.68x
Apartment Furniture Shoppers 52.63% 29.14x
Home and Garden TV Fans 49.97% 28.75x
Home Remodelers 47.80% 28.21x
HGTV Enthusiasts 57.84% 27.44x
Shelf-Stable Food Content Readers 27.29% 25.27x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 3.68x
American Eagle Outfitters 0.01% 3.44x
Journeys 0.02% 3.23x
Chicos 0.01% 2.59x
Maurices 0.01% 2.10x
Victoria's Secret 0.01% 2.04x
Old Navy 0.01% 2.04x
Levi Strauss 0.01% 1.28x
Carhartt 0.05% 1.16x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 13.21% 348.76x
yellowbrickhome.com 12.20% 331.86x
nestingwithgrace.com 21.61% 311.66x
jennasuedesign.com 21.12% 300.45x
town-n-country-living.com 14.82% 292.18x
jolynneshane.com 15.89% 281.56x
thediyplaybook.com 21.88% 254.89x
betweennapsontheporch.net 10.60% 236.30x
hellolovelystudio.com 7.74% 204.60x
ikeahackers.net 25.76% 199.12x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.98% 111.41x
Home Remodeling 5.89% 71.30x
Furniture & Home Improvement 7.34% 63.45x
Teen Hair 6.95% 63.02x
Travel, Food, Fashion & Fitness 9.02% 53.59x
Female Lifestyle Content Readers 10.89% 50.81x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 29.33% 49.30x
Comedy Content 1.78% 48.67x
Scrapbooking & Home Art Projects 10.60% 46.60x
Home Decoration Content Readers 49.16% 45.90x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female