Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 300.8 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 67.67% | 34.31x |
| Home Design Enthusiasts | 54.04% | 31.66x |
| Apartment Furniture Shoppers | 55.58% | 31.23x |
| Home DIY Enthusiasts | 53.99% | 30.65x |
| DIY Upcycle Home Project Planners | 68.02% | 28.91x |
| Home Remodelers | 50.47% | 28.81x |
| Home and Garden TV Fans | 50.12% | 28.19x |
| HGTV Enthusiasts | 60.63% | 27.27x |
| Pantry Recipes Researchers | 28.36% | 26.97x |
| Landscape Architects | 44.92% | 24.13x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.02% | 4.00x |
| Ann Taylor | 0.01% | 3.91x |
| Mens Wearhouse | 0.04% | 2.09x |
| Jos A. Bank Clothiers | 0.02% | 1.80x |
| Talbots | 0.02% | 1.79x |
| Lululemon | 0.01% | 1.71x |
| The Childrens Place | 0.04% | 1.68x |
| Eddie Bauer | 0.01% | 1.46x |
| Carhartt | 0.23% | 1.36x |
| Levi Strauss | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.
| Website | Composition | Index |
| 50isnotold.com | 6.71% | 352.36x |
| cyndispivey.com | 9.52% | 315.14x |
| thewoodgraincottage.com | 5.06% | 274.90x |
| awellstyledlife.com | 13.99% | 261.46x |
| yellowbrickhome.com | 12.58% | 254.99x |
| nestingwithgrace.com | 21.39% | 240.72x |
| jolynneshane.com | 19.65% | 234.67x |
| jennasuedesign.com | 19.56% | 232.15x |
| town-n-country-living.com | 14.32% | 232.07x |
| danslelakehouse.com | 6.98% | 219.02x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 6.49% | 81.33x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.44% | 73.61x |
| Furniture & Home Improvement | 7.73% | 71.46x |
| Travel, Food, Fashion & Fitness | 9.23% | 52.58x |
| Teen Hair | 5.77% | 50.79x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 21.55% | 43.01x |
| Home Decoration Content Readers | 45.06% | 40.41x |
| Canada Shopping - Kitchenware | 1.41% | 39.21x |
| Female Lifestyle Content Readers | 8.00% | 38.55x |
| Comedy Content | 1.15% | 36.86x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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