Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 307.3 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 307.3 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 70.04% 31.42x
Kitchen & Bathroom Remodelers 76.83% 31.32x
Home DIY Enthusiasts 68.54% 30.82x
Home and Garden TV Fans 66.26% 28.80x
Home Remodelers 61.67% 28.58x
DIY Upcycle Home Project Planners 74.77% 27.59x
Apartment Furniture Shoppers 61.85% 27.05x
HGTV Enthusiasts 63.30% 26.53x
Architecture Enthusiasts 60.10% 25.31x
Landscape Architects 56.33% 23.96x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Madewell.

Location Composition Index
Madewell 0.04% 2.97x
Supreme 0.01% 2.24x
Lululemon 0.04% 1.95x
Jos A. Bank Clothiers 0.04% 1.70x
Free People 0.02% 1.67x
Victoria's Secret 0.11% 1.52x
Uniqlo 0.01% 1.52x
LOFT 0.06% 1.50x
Chicos 0.04% 1.48x
Urban Outfitters 0.03% 1.39x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.

Website Composition Index
cyndispivey.com 12.09% 446.45x
yellowbrickhome.com 9.15% 419.81x
awellstyledlife.com 8.38% 385.34x
jennasuedesign.com 13.72% 382.07x
town-n-country-living.com 13.40% 367.16x
nestingwithgrace.com 17.59% 360.50x
frenchcountrycottage.net 5.63% 331.94x
thediyplaybook.com 21.75% 312.50x
emilyaclark.com 5.35% 302.54x
danslelakehouse.com 5.65% 278.09x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.18% 113.25x
Comedy Content 2.52% 85.70x
Travel, Food, Fashion & Fitness 13.55% 79.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 32.02% 54.92x
Decoration & Fabric 0.09% 51.63x
Teen Hair 14.33% 51.62x
Female Lifestyle Content Readers 17.05% 50.54x
Scrapbooking & Home Art Projects 15.24% 49.33x
Home Decoration Content Readers 57.01% 45.01x
Home Decoration - Remodeling & Outdoors 54.20% 44.22x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female