Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 388.7 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 388.7 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 62.53% 33.74x
Kitchen & Bathroom Remodelers 70.03% 33.49x
Home and Garden TV Fans 57.72% 30.38x
Apartment Furniture Shoppers 50.71% 27.19x
Architecture Enthusiasts 48.73% 25.93x
Online Home Decor Shoppers 43.11% 24.88x
Misc-Deal Seekers or Coupon Shoppers 39.99% 22.70x
Landscape Architects 43.73% 22.12x
Coupon Researchers 40.82% 20.92x
Beach House Second Home Owners 36.39% 20.82x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is The North Face.

Location Composition Index
The North Face 0.03% 1.85x
Old Navy 0.08% 1.71x
Talbots 0.06% 1.42x
Belk 0.02% 1.31x
J. Crew 0.03% 1.17x
Free People 0.02% 1.16x
Chicos 0.04% 1.06x
Lululemon 0.04% 1.03x
LOFT 0.03% 1.00x
Brooks Brothers 0.03% 0.96x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is savvysouthernstyle.net.

Website Composition Index
savvysouthernstyle.net 7.81% 568.02x
yellowbrickhome.com 8.14% 423.41x
town-n-country-living.com 10.31% 398.00x
cyndispivey.com 10.54% 391.92x
thewoodgraincottage.com 5.60% 390.56x
jennasuedesign.com 14.35% 367.23x
generalfinishes.com 4.67% 331.31x
nestingwithgrace.com 12.64% 327.95x
frenchcountrycottage.net 4.90% 320.06x
designthusiasm.com 4.02% 308.72x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 12.21% 63.79x
Comedy Content 2.21% 50.15x
Female Lifestyle Content Readers 12.02% 42.82x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 33.96% 39.69x
Scrapbooking & Home Art Projects 14.61% 39.01x
Home Decoration - Remodeling & Outdoors 53.66% 38.28x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 61.22% 37.14x
Coupons & Family 19.45% 36.24x
Home Decoration Content Readers 54.29% 36.18x
Home Office Products 1.38% 36.02x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female