Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 300.8 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 300.8 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 67.67% 34.31x
Home Design Enthusiasts 54.04% 31.66x
Apartment Furniture Shoppers 55.58% 31.23x
Home DIY Enthusiasts 53.99% 30.65x
DIY Upcycle Home Project Planners 68.02% 28.91x
Home Remodelers 50.47% 28.81x
Home and Garden TV Fans 50.12% 28.19x
HGTV Enthusiasts 60.63% 27.27x
Pantry Recipes Researchers 28.36% 26.97x
Landscape Architects 44.92% 24.13x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 4.00x
Ann Taylor 0.01% 3.91x
Mens Wearhouse 0.04% 2.09x
Jos A. Bank Clothiers 0.02% 1.80x
Talbots 0.02% 1.79x
Lululemon 0.01% 1.71x
The Childrens Place 0.04% 1.68x
Eddie Bauer 0.01% 1.46x
Carhartt 0.23% 1.36x
Levi Strauss 0.01% 1.28x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.

Website Composition Index
50isnotold.com 6.71% 352.36x
cyndispivey.com 9.52% 315.14x
thewoodgraincottage.com 5.06% 274.90x
awellstyledlife.com 13.99% 261.46x
yellowbrickhome.com 12.58% 254.99x
nestingwithgrace.com 21.39% 240.72x
jolynneshane.com 19.65% 234.67x
jennasuedesign.com 19.56% 232.15x
town-n-country-living.com 14.32% 232.07x
danslelakehouse.com 6.98% 219.02x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 6.49% 81.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.44% 73.61x
Furniture & Home Improvement 7.73% 71.46x
Travel, Food, Fashion & Fitness 9.23% 52.58x
Teen Hair 5.77% 50.79x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.55% 43.01x
Home Decoration Content Readers 45.06% 40.41x
Canada Shopping - Kitchenware 1.41% 39.21x
Female Lifestyle Content Readers 8.00% 38.55x
Comedy Content 1.15% 36.86x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female