Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 359.1 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 359.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 67.33% 46.76x
Home Design Enthusiasts 59.38% 44.59x
Home DIY Enthusiasts 59.36% 44.15x
Home and Garden TV Fans 56.62% 41.73x
DIY Upcycle Home Project Planners 64.78% 40.32x
Home Remodelers 50.06% 39.05x
HGTV Enthusiasts 52.41% 38.14x
Apartment Furniture Shoppers 49.79% 37.68x
Architecture Enthusiasts 49.62% 34.99x
Online Home Decor Shoppers 42.54% 33.14x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Madewell.

Location Composition Index
Madewell 0.06% 1.87x
Levi Strauss 0.04% 1.60x
REI 0.03% 1.60x
LL Bean 0.01% 1.55x
Tommy Bahama 0.05% 1.55x
Lululemon 0.08% 1.53x
Abercrombie & Fitch 0.06% 1.49x
White House Black Market 0.38% 1.44x
Patagonia 0.02% 1.31x
Free People 0.03% 1.31x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is savvysouthernstyle.net.

Website Composition Index
savvysouthernstyle.net 7.53% 400.54x
yellowbrickhome.com 9.23% 311.32x
cyndispivey.com 10.98% 307.52x
thewoodgraincottage.com 5.31% 286.42x
awellstyledlife.com 5.04% 278.22x
ourfifthhouse.com 6.12% 277.39x
town-n-country-living.com 11.73% 275.87x
jennasuedesign.com 14.37% 271.04x
nestingwithgrace.com 15.97% 261.86x
generalfinishes.com 3.77% 245.26x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.02% 74.59x
Travel, Food, Fashion & Fitness 14.12% 61.50x
Comedy Content 2.43% 58.22x
Home Décor, Furniture, & Decorating 0.12% 57.30x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 34.37% 42.06x
Scrapbooking & Home Art Projects 15.77% 41.47x
Female Lifestyle Content Readers 16.23% 40.89x
Teen Hair 15.81% 39.21x
Tattoos & Costumes 0.74% 38.16x
Home Decoration - Remodeling & Outdoors 55.55% 37.29x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female