Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 383.6 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 383.6 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 69.46% 36.12x
Home Design Enthusiasts 62.51% 34.37x
Home and Garden TV Fans 60.40% 31.57x
Home DIY Enthusiasts 63.87% 31.25x
Apartment Furniture Shoppers 52.30% 28.35x
Architecture Enthusiasts 52.58% 26.00x
Online Home Decor Shoppers 45.76% 25.73x
Misc-Deal Seekers or Coupon Shoppers 41.02% 24.00x
Landscape Architects 46.21% 22.97x
Home Custom Bedroom Decorators 38.63% 22.55x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.14x
Calvin Klein 0.01% 1.59x
Brooks Brothers 0.05% 1.57x
Zara 0.04% 1.49x
Ann Taylor 0.03% 1.43x
Kate Spade 0.02% 1.41x
Michael Kors 0.03% 1.35x
Charlotte Russe 0.02% 1.30x
Armani 0.03% 1.25x
J. Crew 0.04% 1.25x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is savvysouthernstyle.net.

Website Composition Index
savvysouthernstyle.net 7.60% 578.16x
yellowbrickhome.com 8.33% 438.65x
town-n-country-living.com 10.40% 412.06x
cyndispivey.com 11.09% 405.10x
thewoodgraincottage.com 5.33% 403.27x
jennasuedesign.com 14.22% 377.07x
nestingwithgrace.com 14.07% 338.62x
frenchcountrycottage.net 4.99% 334.17x
emilyaclark.com 5.02% 303.25x
thediyplaybook.com 17.58% 301.47x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.76% 71.05x
Travel, Food, Fashion & Fitness 12.95% 68.27x
Comedy Content 2.33% 54.73x
Female Lifestyle Content Readers 12.85% 44.86x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 33.08% 43.99x
Home Decoration - Remodeling & Outdoors 55.08% 42.07x
Scrapbooking & Home Art Projects 15.40% 41.92x
Teen Hair 16.42% 40.22x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 62.42% 40.14x
Home Decoration Content Readers 56.10% 38.80x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female