Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 295.5 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 77.24% | 24.73x |
| Home Design Enthusiasts | 70.37% | 24.09x |
| Home and Garden TV Fans | 64.76% | 23.99x |
| Home DIY Enthusiasts | 69.19% | 22.78x |
| DIY Upcycle Home Project Planners | 74.95% | 22.37x |
| Home Remodelers | 62.52% | 21.76x |
| HGTV Enthusiasts | 64.24% | 19.90x |
| Architecture Enthusiasts | 60.31% | 19.56x |
| Apartment Furniture Shoppers | 64.54% | 18.89x |
| DIYers | 55.73% | 18.44x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.03% | 1.59x |
| Belk | 0.01% | 1.56x |
| Eddie Bauer | 0.02% | 1.53x |
| Ann Taylor | 0.01% | 1.33x |
| Levi Strauss | 0.01% | 1.28x |
| Coach | 0.03% | 1.25x |
| J. Crew | 0.04% | 1.23x |
| Carhartt | 0.27% | 1.23x |
| The North Face | 0.01% | 1.20x |
| Lululemon | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.
| Website | Composition | Index |
| cyndispivey.com | 11.55% | 383.00x |
| yellowbrickhome.com | 9.45% | 344.29x |
| awellstyledlife.com | 8.88% | 339.10x |
| jennasuedesign.com | 13.64% | 331.10x |
| town-n-country-living.com | 13.33% | 326.93x |
| nestingwithgrace.com | 19.07% | 295.30x |
| frenchcountrycottage.net | 5.57% | 288.73x |
| thediyplaybook.com | 21.56% | 267.63x |
| emilyaclark.com | 5.19% | 255.52x |
| shabbyfufu.com | 6.01% | 240.54x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.28% | 104.95x |
| Comedy Content | 2.49% | 79.87x |
| Travel, Food, Fashion & Fitness | 13.00% | 69.90x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 31.17% | 49.16x |
| Teen Hair | 13.27% | 46.77x |
| Female Lifestyle Content Readers | 17.31% | 45.67x |
| Scrapbooking & Home Art Projects | 15.10% | 44.47x |
| Home Decoration - Remodeling & Outdoors | 53.34% | 39.36x |
| Home Decoration Content Readers | 56.03% | 39.22x |
| Coupons & Family | 18.94% | 36.84x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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