Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 125.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 67.67% | 50.61x |
| Home Design Enthusiasts | 34.44% | 50.50x |
| Home Remodelers | 36.80% | 46.96x |
| Home and Garden TV Fans | 28.03% | 46.25x |
| Home DIY Enthusiasts | 31.60% | 42.67x |
| Custom Home Lighting Shoppers | 7.88% | 37.92x |
| Home Custom Bedroom Decorators | 7.88% | 37.90x |
| Online Home Decor Shoppers | 13.57% | 37.70x |
| HGTV Enthusiasts | 46.22% | 37.47x |
| DIY Upcycle Home Project Planners | 59.55% | 36.51x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is H&M.
| Location | Composition | Index |
| H&M | 0.04% | 4.37x |
| Gap | 0.03% | 4.27x |
| Jos A. Bank Clothiers | 0.02% | 3.54x |
| Lululemon | 0.03% | 3.45x |
| Mens Wearhouse | 0.03% | 2.93x |
| Hollister | 0.02% | 2.89x |
| Talbots | 0.03% | 2.82x |
| Lane Bryant | 0.02% | 2.78x |
| Journeys | 0.04% | 2.36x |
| Dressbarn | 0.02% | 2.36x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.
| Website | Composition | Index |
| awellstyledlife.com | 25.81% | 421.83x |
| nestingwithgrace.com | 16.80% | 379.11x |
| jolynneshane.com | 29.11% | 369.08x |
| jennasuedesign.com | 20.26% | 355.09x |
| thediyplaybook.com | 17.15% | 326.33x |
| ikeahackers.net | 19.69% | 252.55x |
| immotherofthebride.com | 11.84% | 209.87x |
| mychicobsession.com | 16.52% | 207.58x |
| laurelberninteriors.com | 10.54% | 191.48x |
| mariakillam.com | 9.28% | 187.40x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 3.89% | 123.23x |
| Furniture & Home Improvement | 2.78% | 109.86x |
| Female Lifestyle Content Readers | 5.75% | 61.74x |
| Teen Hair | 2.78% | 61.48x |
| Travel, Food, Fashion & Fitness | 5.67% | 60.55x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.92% | 57.66x |
| Canada Shopping - Kitchenware | 0.59% | 53.85x |
| Comedy Content | 0.66% | 53.75x |
| Home Decoration Content Readers | 40.51% | 49.68x |
| Canada Consumer Product Cluster | 2.03% | 41.79x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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