Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 364.2 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 364.2 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 3.59% 32.83x
Kitchen & Bathroom Remodelers 69.75% 30.21x
DIY Upcycle Home Project Planners 69.97% 27.68x
Home Design Enthusiasts 57.55% 26.48x
Home DIY Enthusiasts 57.16% 26.40x
Home and Garden TV Fans 56.71% 25.85x
HGTV Enthusiasts 55.35% 23.95x
Home Remodelers 48.72% 23.52x
Apartment Furniture Shoppers 49.30% 23.43x
Shelf-Stable Food Content Readers 7.49% 22.57x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.35x
Levi Strauss 0.01% 1.28x
Urban Outfitters 0.01% 1.20x
Carhartt 0.11% 1.20x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.

Website Composition Index
50isnotold.com 6.08% 312.76x
cyndispivey.com 9.32% 286.36x
awellstyledlife.com 8.71% 273.18x
town-n-country-living.com 11.84% 257.55x
thewoodgraincottage.com 4.91% 256.86x
ourfifthhouse.com 4.13% 246.98x
yellowbrickhome.com 9.89% 246.50x
danslelakehouse.com 9.63% 227.83x
nestingwithgrace.com 19.80% 219.30x
jennasuedesign.com 15.94% 210.49x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.34% 91.44x
Comedy Content 1.75% 70.80x
Travel, Food, Fashion & Fitness 12.32% 48.51x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 31.85% 42.66x
Teen Hair 9.26% 42.31x
Female Lifestyle Content Readers 15.27% 41.23x
Scrapbooking & Home Art Projects 15.66% 40.78x
Home Decoration Content Readers 55.30% 35.18x
Coupons & Family 19.09% 34.52x
Furniture & Home Improvement 11.01% 34.31x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female