Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 148.1 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 148.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 58.92% 52.93x
Home Design Enthusiasts 40.44% 44.47x
Home and Garden TV Fans 38.12% 42.41x
Home Remodelers 39.67% 41.44x
Home DIY Enthusiasts 42.56% 40.30x
Homeowners 37.54% 39.17x
DIY Upcycle Home Project Planners 66.19% 37.93x
Home Interior Design Enthusiasts 50.74% 37.20x
HGTV Enthusiasts 52.29% 35.98x
Online Home Decor Shoppers 22.47% 30.63x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Coach.

Location Composition Index
Coach 0.02% 4.48x
Belk 0.01% 3.37x
H&M 0.02% 3.06x
Lane Bryant 0.03% 2.49x
Mens Wearhouse 0.03% 1.97x
Buckle 0.02% 1.55x
Old Navy 0.03% 1.44x
Zumiez 0.01% 1.43x
Levi Strauss 0.01% 1.28x
The Childrens Place 0.02% 1.26x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 22.42% 344.55x
town-n-country-living.com 11.89% 329.63x
nestingwithgrace.com 17.63% 317.91x
yellowbrickhome.com 10.22% 300.18x
jennasuedesign.com 19.30% 282.75x
jolynneshane.com 23.65% 281.71x
thediyplaybook.com 18.34% 276.85x
betweennapsontheporch.net 9.87% 243.85x
straightastyleblog.com 8.32% 240.69x
ikeahackers.net 23.26% 213.03x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 4.76% 115.18x
Furniture & Home Improvement 3.92% 98.88x
Teen Hair 4.69% 76.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.72% 75.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.32% 53.45x
Comedy Content 0.95% 52.17x
Female Lifestyle Content Readers 6.18% 51.75x
Travel, Food, Fashion & Fitness 6.17% 51.29x
Home Decoration Content Readers 44.80% 47.14x
Furniture Shopping 0.37% 46.58x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female