Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 247 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 247 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 52.36% 28.43x
Kitchen & Bathroom Remodelers 73.40% 23.80x
Pantry Recipes Researchers 43.96% 22.50x
Home DIY Enthusiasts 61.97% 22.17x
Home Design Enthusiasts 62.13% 20.80x
DIY Upcycle Home Project Planners 74.08% 20.72x
Shelf-Stable Food Content Readers 41.22% 19.43x
HGTV Enthusiasts 61.12% 19.00x
Apartment Furniture Shoppers 56.96% 18.71x
Home Remodelers 54.14% 18.31x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is LOFT.

Location Composition Index
LOFT 0.02% 3.24x
Old Navy 0.04% 2.80x
Mens Wearhouse 0.02% 2.34x
Lane Bryant 0.02% 2.28x
Victoria's Secret 0.02% 2.01x
Gymboree 0.01% 2.01x
Dressbarn 0.01% 1.72x
White House Black Market 0.01% 1.46x
Express 0.01% 1.44x
Journeys 0.02% 1.40x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.

Website Composition Index
cyndispivey.com 8.62% 332.80x
awellstyledlife.com 9.82% 280.15x
yellowbrickhome.com 11.43% 258.45x
town-n-country-living.com 12.79% 249.51x
jennasuedesign.com 18.80% 247.43x
nestingwithgrace.com 21.65% 246.44x
jolynneshane.com 14.75% 210.28x
danslelakehouse.com 9.60% 205.19x
thediyplaybook.com 22.06% 204.06x
andersonandgrant.com 4.45% 189.12x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.29% 88.83x
Teen Hair 8.25% 41.09x
Travel, Food, Fashion & Fitness 12.58% 41.07x
Home Remodeling 7.08% 39.66x
Scrapbooking & Home Art Projects 14.30% 38.78x
Furniture & Home Improvement 9.15% 38.28x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 30.75% 37.88x
Female Lifestyle Content Readers 14.72% 37.27x
Survival Guides 0.66% 36.66x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.31% 33.20x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female