Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 317.6 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 70.32% | 31.94x |
| Home Design Enthusiasts | 63.10% | 29.18x |
| Home DIY Enthusiasts | 61.86% | 28.95x |
| DIY Upcycle Home Project Planners | 69.36% | 28.46x |
| Home and Garden TV Fans | 57.77% | 27.52x |
| Home Remodelers | 54.13% | 25.95x |
| Apartment Furniture Shoppers | 55.00% | 25.25x |
| HGTV Enthusiasts | 57.61% | 24.95x |
| Landscape Architects | 48.93% | 23.44x |
| Architecture Enthusiasts | 51.39% | 23.00x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.01% | 4.13x |
| Lululemon | 0.02% | 2.91x |
| White House Black Market | 0.02% | 2.12x |
| Talbots | 0.01% | 1.94x |
| Jos A. Bank Clothiers | 0.01% | 1.51x |
| American Eagle Outfitters | 0.02% | 1.45x |
| Levi Strauss | 0.01% | 1.28x |
| Urban Outfitters | 0.01% | 1.20x |
| Old Navy | 0.02% | 1.15x |
| Carhartt | 0.12% | 1.08x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is 50isnotold.com.
| Website | Composition | Index |
| 50isnotold.com | 7.04% | 349.31x |
| cyndispivey.com | 10.80% | 320.89x |
| awellstyledlife.com | 9.43% | 314.68x |
| thewoodgraincottage.com | 5.18% | 299.71x |
| town-n-country-living.com | 12.66% | 298.27x |
| jennasuedesign.com | 13.06% | 295.86x |
| yellowbrickhome.com | 10.00% | 293.07x |
| nestingwithgrace.com | 19.64% | 254.50x |
| frenchcountrycottage.net | 5.22% | 243.53x |
| danslelakehouse.com | 7.49% | 235.46x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.50% | 111.21x |
| Comedy Content | 1.93% | 79.25x |
| Travel, Food, Fashion & Fitness | 13.26% | 61.92x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 30.02% | 48.61x |
| Female Lifestyle Content Readers | 15.91% | 44.75x |
| Teen Hair | 10.71% | 44.41x |
| Scrapbooking & Home Art Projects | 14.51% | 43.84x |
| Home Decoration Content Readers | 54.69% | 39.14x |
| Home Decoration - Remodeling & Outdoors | 51.95% | 38.05x |
| Home Remodeling | 10.29% | 37.08x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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