Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 371.6 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 63.26% | 32.46x |
| Kitchen & Bathroom Remodelers | 69.89% | 32.05x |
| Home and Garden TV Fans | 56.22% | 29.30x |
| Apartment Furniture Shoppers | 50.92% | 26.26x |
| Architecture Enthusiasts | 47.05% | 25.12x |
| Online Home Decor Shoppers | 42.84% | 24.39x |
| Furniture and Appliances Industry | 48.74% | 24.20x |
| Misc-Deal Seekers or Coupon Shoppers | 39.07% | 21.47x |
| Landscape Architects | 44.76% | 20.99x |
| Beach House Second Home Owners | 35.63% | 20.89x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.03% | 1.51x |
| Aeropostale | 0.03% | 1.47x |
| Brooks Brothers | 0.03% | 1.33x |
| Gymboree | 0.02% | 1.29x |
| Banana Republic | 0.03% | 1.27x |
| Chicos | 0.04% | 1.16x |
| LOFT | 0.03% | 1.12x |
| Zara | 0.02% | 1.01x |
| Journeys | 0.02% | 1.01x |
| Zumiez | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is town-n-country-living.com.
| Website | Composition | Index |
| town-n-country-living.com | 9.97% | 431.99x |
| cyndispivey.com | 10.31% | 423.22x |
| jennasuedesign.com | 14.59% | 404.07x |
| generalfinishes.com | 5.11% | 349.74x |
| danslelakehouse.com | 5.12% | 315.34x |
| thediyplaybook.com | 13.87% | 314.33x |
| emilyaclark.com | 4.64% | 302.14x |
| wallsneedlove.com | 4.05% | 281.90x |
| jolynneshane.com | 11.62% | 280.85x |
| lifeonvirginiastreet.com | 3.92% | 275.78x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 11.35% | 65.51x |
| Comedy Content | 2.13% | 50.49x |
| Female Lifestyle Content Readers | 10.95% | 45.57x |
| Scrapbooking & Home Art Projects | 13.18% | 42.88x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 32.36% | 41.97x |
| Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) | 57.45% | 41.75x |
| Home Decoration Content Readers | 50.32% | 40.42x |
| Home Decoration - Remodeling & Outdoors | 52.57% | 39.72x |
| Coupons & Family | 17.82% | 38.91x |
| Home Office Products | 1.54% | 38.62x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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