Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 383.6 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 69.46% | 36.12x |
| Home Design Enthusiasts | 62.51% | 34.37x |
| Home and Garden TV Fans | 60.40% | 31.57x |
| Home DIY Enthusiasts | 63.87% | 31.25x |
| Apartment Furniture Shoppers | 52.30% | 28.35x |
| Architecture Enthusiasts | 52.58% | 26.00x |
| Online Home Decor Shoppers | 45.76% | 25.73x |
| Misc-Deal Seekers or Coupon Shoppers | 41.02% | 24.00x |
| Landscape Architects | 46.21% | 22.97x |
| Home Custom Bedroom Decorators | 38.63% | 22.55x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 2.14x |
| Calvin Klein | 0.01% | 1.59x |
| Brooks Brothers | 0.05% | 1.57x |
| Zara | 0.04% | 1.49x |
| Ann Taylor | 0.03% | 1.43x |
| Kate Spade | 0.02% | 1.41x |
| Michael Kors | 0.03% | 1.35x |
| Charlotte Russe | 0.02% | 1.30x |
| Armani | 0.03% | 1.25x |
| J. Crew | 0.04% | 1.25x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is savvysouthernstyle.net.
| Website | Composition | Index |
| savvysouthernstyle.net | 7.60% | 578.16x |
| yellowbrickhome.com | 8.33% | 438.65x |
| town-n-country-living.com | 10.40% | 412.06x |
| cyndispivey.com | 11.09% | 405.10x |
| thewoodgraincottage.com | 5.33% | 403.27x |
| jennasuedesign.com | 14.22% | 377.07x |
| nestingwithgrace.com | 14.07% | 338.62x |
| frenchcountrycottage.net | 4.99% | 334.17x |
| emilyaclark.com | 5.02% | 303.25x |
| thediyplaybook.com | 17.58% | 301.47x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.76% | 71.05x |
| Travel, Food, Fashion & Fitness | 12.95% | 68.27x |
| Comedy Content | 2.33% | 54.73x |
| Female Lifestyle Content Readers | 12.85% | 44.86x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 33.08% | 43.99x |
| Home Decoration - Remodeling & Outdoors | 55.08% | 42.07x |
| Scrapbooking & Home Art Projects | 15.40% | 41.92x |
| Teen Hair | 16.42% | 40.22x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 62.42% | 40.14x |
| Home Decoration Content Readers | 56.10% | 38.80x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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