Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 148.1 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 58.92% | 52.93x |
| Home Design Enthusiasts | 40.44% | 44.47x |
| Home and Garden TV Fans | 38.12% | 42.41x |
| Home Remodelers | 39.67% | 41.44x |
| Home DIY Enthusiasts | 42.56% | 40.30x |
| Homeowners | 37.54% | 39.17x |
| DIY Upcycle Home Project Planners | 66.19% | 37.93x |
| Home Interior Design Enthusiasts | 50.74% | 37.20x |
| HGTV Enthusiasts | 52.29% | 35.98x |
| Online Home Decor Shoppers | 22.47% | 30.63x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Coach.
| Location | Composition | Index |
| Coach | 0.02% | 4.48x |
| Belk | 0.01% | 3.37x |
| H&M | 0.02% | 3.06x |
| Lane Bryant | 0.03% | 2.49x |
| Mens Wearhouse | 0.03% | 1.97x |
| Buckle | 0.02% | 1.55x |
| Old Navy | 0.03% | 1.44x |
| Zumiez | 0.01% | 1.43x |
| Levi Strauss | 0.01% | 1.28x |
| The Childrens Place | 0.02% | 1.26x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.
| Website | Composition | Index |
| awellstyledlife.com | 22.42% | 344.55x |
| town-n-country-living.com | 11.89% | 329.63x |
| nestingwithgrace.com | 17.63% | 317.91x |
| yellowbrickhome.com | 10.22% | 300.18x |
| jennasuedesign.com | 19.30% | 282.75x |
| jolynneshane.com | 23.65% | 281.71x |
| thediyplaybook.com | 18.34% | 276.85x |
| betweennapsontheporch.net | 9.87% | 243.85x |
| straightastyleblog.com | 8.32% | 240.69x |
| ikeahackers.net | 23.26% | 213.03x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 4.76% | 115.18x |
| Furniture & Home Improvement | 3.92% | 98.88x |
| Teen Hair | 4.69% | 76.36x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.72% | 75.83x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 21.32% | 53.45x |
| Comedy Content | 0.95% | 52.17x |
| Female Lifestyle Content Readers | 6.18% | 51.75x |
| Travel, Food, Fashion & Fitness | 6.17% | 51.29x |
| Home Decoration Content Readers | 44.80% | 47.14x |
| Furniture Shopping | 0.37% | 46.58x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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