Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 300.8 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 300.8 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 72.32% 30.26x
Home DIY Enthusiasts 71.91% 29.42x
Kitchen & Bathroom Remodelers 78.96% 28.87x
Home and Garden TV Fans 69.12% 27.64x
Home Remodelers 64.64% 27.03x
DIY Upcycle Home Project Planners 76.22% 26.36x
Apartment Furniture Shoppers 64.39% 25.17x
HGTV Enthusiasts 65.70% 25.02x
Essential Oils Enthusiasts 0.11% 24.80x
Architecture Enthusiasts 62.26% 24.35x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Supreme.

Location Composition Index
Supreme 0.01% 2.14x
Madewell 0.02% 2.11x
Free People 0.03% 1.84x
Columbia 0.02% 1.77x
REI 0.02% 1.61x
Bonobos 0.12% 1.59x
Lululemon 0.06% 1.52x
Patagonia 0.01% 1.48x
Jos A. Bank Clothiers 0.35% 1.47x
Tommy Bahama 0.03% 1.38x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is cyndispivey.com.

Website Composition Index
cyndispivey.com 11.84% 431.43x
yellowbrickhome.com 9.16% 419.95x
town-n-country-living.com 12.95% 375.26x
jennasuedesign.com 14.27% 374.72x
nestingwithgrace.com 17.33% 356.05x
frenchcountrycottage.net 5.68% 333.07x
thediyplaybook.com 22.20% 304.86x
emilyaclark.com 5.34% 303.58x
shabbyfufu.com 5.77% 300.04x
danslelakehouse.com 5.28% 287.62x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.09% 100.54x
Comedy Content 2.62% 78.07x
Travel, Food, Fashion & Fitness 14.33% 74.60x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 33.51% 51.79x
Scrapbooking & Home Art Projects 15.61% 49.84x
Female Lifestyle Content Readers 17.05% 48.14x
Teen Hair 14.96% 47.63x
Home Decoration - Remodeling & Outdoors 55.53% 43.44x
Home Decoration Content Readers 58.54% 43.12x
Coupons & Family 19.12% 40.62x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female