Dstillery Audiences

DIY DECORATION & FURNITURE

Audience Size: 202.2 Thousand Devices

Explore the DIY Decoration & Furniture Audience

Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 202.2 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 73.43% 34.00x
Pantry Recipes Researchers 42.72% 30.77x
Home Design Enthusiasts 59.31% 30.01x
Home DIY Enthusiasts 59.06% 29.68x
DIY Upcycle Home Project Planners 73.14% 28.76x
Home and Garden TV Fans 57.88% 27.88x
Apartment Furniture Shoppers 53.83% 27.58x
Home Remodelers 51.41% 26.62x
Shelf-Stable Food Content Readers 36.94% 26.62x
HGTV Enthusiasts 60.44% 25.73x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.02x
Old Navy 0.02% 1.59x
Levi Strauss 0.01% 1.28x
Carhartt 0.07% 0.77x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Decoration & Furniture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 12.12% 362.62x
yellowbrickhome.com 11.32% 337.62x
town-n-country-living.com 13.40% 332.00x
nestingwithgrace.com 21.44% 320.61x
jennasuedesign.com 19.98% 319.57x
danslelakehouse.com 9.33% 288.05x
jolynneshane.com 15.00% 284.19x
thediyplaybook.com 21.60% 259.24x
betweennapsontheporch.net 11.73% 226.21x
hellolovelystudio.com 7.58% 215.51x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.39% 127.66x
Teen Hair 8.37% 69.72x
Home Remodeling 6.13% 64.15x
Survival Guides 0.77% 63.75x
Female Lifestyle Content Readers 14.22% 59.67x
Furniture & Home Improvement 7.32% 58.79x
Travel, Food, Fashion & Fitness 10.27% 57.63x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 55.00x
Scrapbooking & Home Art Projects 14.24% 54.78x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 35.05% 52.76x
Composition Percentage: The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female