Explore the DIY Decoration & Furniture Audience
Below you'll find more information about the DIY Decoration & Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 183.2 thousand unique devices whose actions qualify for the DIY Decoration & Furniture audience.
INTERESTS
The DIY Decoration & Furniture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIY Decoration & Furniture audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 68.91% | 35.78x |
| Home Design Enthusiasts | 53.93% | 31.95x |
| Pantry Recipes Researchers | 33.04% | 30.52x |
| Home DIY Enthusiasts | 52.41% | 30.22x |
| DIY Upcycle Home Project Planners | 70.54% | 29.68x |
| Apartment Furniture Shoppers | 52.63% | 29.14x |
| Home and Garden TV Fans | 49.97% | 28.75x |
| Home Remodelers | 47.80% | 28.21x |
| HGTV Enthusiasts | 57.84% | 27.44x |
| Shelf-Stable Food Content Readers | 27.29% | 25.27x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Interest attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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APPAREL RETAILERS
The DIY Decoration & Furniture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIY Decoration & Furniture audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 3.68x |
| American Eagle Outfitters | 0.01% | 3.44x |
| Journeys | 0.02% | 3.23x |
| Chicos | 0.01% | 2.59x |
| Maurices | 0.01% | 2.10x |
| Victoria's Secret | 0.01% | 2.04x |
| Old Navy | 0.01% | 2.04x |
| Levi Strauss | 0.01% | 1.28x |
| Carhartt | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Location attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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WEBSITES
The DIY Decoration & Furniture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIY Decoration & Furniture audience is awellstyledlife.com.
| Website | Composition | Index |
| awellstyledlife.com | 13.21% | 348.76x |
| yellowbrickhome.com | 12.20% | 331.86x |
| nestingwithgrace.com | 21.61% | 311.66x |
| jennasuedesign.com | 21.12% | 300.45x |
| town-n-country-living.com | 14.82% | 292.18x |
| jolynneshane.com | 15.89% | 281.56x |
| thediyplaybook.com | 21.88% | 254.89x |
| betweennapsontheporch.net | 10.60% | 236.30x |
| hellolovelystudio.com | 7.74% | 204.60x |
| ikeahackers.net | 25.76% | 199.12x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Web attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIY Decoration & Furniture audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.98% | 111.41x |
| Home Remodeling | 5.89% | 71.30x |
| Furniture & Home Improvement | 7.34% | 63.45x |
| Teen Hair | 6.95% | 63.02x |
| Travel, Food, Fashion & Fitness | 9.02% | 53.59x |
| Female Lifestyle Content Readers | 10.89% | 50.81x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 29.33% | 49.30x |
| Comedy Content | 1.78% | 48.67x |
| Scrapbooking & Home Art Projects | 10.60% | 46.60x |
| Home Decoration Content Readers | 49.16% | 45.90x |
Composition Percentage:
The overlap percentage between the DIY Decoration & Furniture audience and the Content Affinity attribute.
Index: A comparison of the DIY Decoration & Furniture audience to the internet population.
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DEMOGRAPHICS
The DIY Decoration & Furniture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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