Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 950.5 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is Business Tax Filers.
| Interest | Composition | Index |
| Business Tax Filers | 69.46% | 16.14x |
| GIS Users | 56.99% | 15.46x |
| Accounting & CPA Continuing Education Researchers | 61.59% | 14.74x |
| Laptop Researchers | 43.00% | 13.32x |
| Project Managers | 47.83% | 13.27x |
| Enterprise Field Services Researchers | 56.92% | 12.67x |
| SEO Specialists | 52.18% | 11.69x |
| Business Accounting Software Researchers | 48.61% | 11.42x |
| Microsoft Friendly Developers | 41.39% | 11.35x |
| Coders & Developers | 40.99% | 11.06x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Armani.
| Location | Composition | Index |
| Armani | 0.02% | 2.45x |
| Uniqlo | 0.01% | 2.36x |
| LOFT | 0.06% | 2.13x |
| H&M | 0.05% | 1.94x |
| American Apparel | 0.02% | 1.91x |
| Zara | 0.02% | 1.82x |
| Coach | 0.03% | 1.78x |
| Brooks Brothers | 0.02% | 1.66x |
| Jos A. Bank Clothiers | 0.03% | 1.64x |
| Madewell | 0.01% | 1.61x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is codevba.com.
| Website | Composition | Index |
| codevba.com | 2.72% | 232.42x |
| ozgrid.com | 11.33% | 227.28x |
| sqlservercentral.com | 1.29% | 226.54x |
| get-digital-help.com | 8.99% | 211.02x |
| sageintelligence.com | 2.43% | 203.95x |
| software-solutions-online.com | 1.30% | 201.24x |
| fmsinc.com | 3.52% | 190.07x |
| thespreadsheetguru.com | 2.80% | 185.57x |
| developerfusion.com | 1.12% | 180.13x |
| automateexcel.com | 5.10% | 179.31x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 1.14% | 32.18x |
| Data Analysis & Scripting | 25.77% | 29.34x |
| Institutional Investing | 2.91% | 25.62x |
| Data Centers | 4.68% | 25.33x |
| Barcode Site & App Users | 0.11% | 24.72x |
| Computer Printers | 0.77% | 23.84x |
| Electronic Cabling | 1.48% | 22.36x |
| Startup Investment | 8.47% | 20.15x |
| Engineering | 5.29% | 19.76x |
| Accounting | 7.28% | 19.69x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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