Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 149.8 Thousand Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 149.8 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 52.99% 20.53x
Business Tax Filers 75.47% 19.62x
Accounting & CPA Continuing Education Researchers 56.72% 17.16x
Laptop Researchers 33.05% 16.13x
Web Conferences and Remote Workers 42.49% 13.92x
Executive Travelers 16.69% 12.87x
Mac Users 20.08% 12.12x
SEO Specialists 39.89% 11.58x
Enterprise Field Services Researchers 41.29% 11.45x
Hospital Executives 32.71% 10.64x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 5.93x
Kate Spade 0.03% 5.43x
Madewell 0.02% 4.94x
Michael Kors 0.05% 4.74x
Eddie Bauer 0.03% 4.37x
Coach 0.03% 4.24x
Urban Outfitters 0.01% 3.67x
J. Crew 0.03% 3.53x
LOFT 0.04% 2.51x
Talbots 0.02% 2.19x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is get-digital-help.com.

Website Composition Index
get-digital-help.com 30.97% 690.16x
tek-tips.com 17.38% 456.06x
techonthenet.com 46.87% 431.46x
excelchamps.com 14.40% 405.46x
excelhow.net 16.64% 289.63x
mrexcel.com 79.19% 271.30x
automateexcel.com 27.92% 251.68x
contextures.com 26.37% 238.16x
toolbox.com 13.96% 164.54x
spreadsheetplanet.com 6.25% 162.78x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 21.85% 53.75x
Engineering 0.57% 45.73x
Routers, Switches & Networking 9.20% 36.16x
Startup Investment 1.26% 34.41x
Electrical Engineering 0.65% 32.80x
Computers & Accessories 22.62% 26.68x
Writing Resources 0.26% 25.69x
Visa & Immigration 0.46% 23.88x
Clean Energy 0.18% 22.55x
Personal Finance Researchers 1.68% 18.54x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male