DATA, ANALYTICS & CODING

Audience Size: 187.3 Thousand Devices

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Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 187.3 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest	Composition	Index
GIS Users	57.45%	19.76x
Business Tax Filers	71.33%	18.54x
Laptop Researchers	39.99%	16.87x
Accounting & CPA Continuing Education Researchers	54.67%	15.81x
Web Conferences and Remote Workers	47.62%	14.57x
Executive Travelers	22.69%	12.79x
SEO Specialists	42.50%	12.53x
Mac Users	25.95%	12.45x
Enterprise Field Services Researchers	41.80%	11.88x
Hospital Executives	35.34%	11.16x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.02%	6.13x
Eddie Bauer	0.03%	4.48x
Hollister	0.03%	3.81x
Brooks Brothers	0.01%	3.54x
Gymboree	0.03%	3.39x
American Eagle Outfitters	0.04%	3.20x
White House Black Market	0.03%	2.71x
Michael Kors	0.02%	2.65x
LOFT	0.03%	2.49x
Coach	0.01%	2.12x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website	Composition	Index
ozgrid.com	25.95%	809.47x
get-digital-help.com	29.52%	560.50x
techonthenet.com	47.27%	360.13x
tek-tips.com	17.81%	344.43x
automateexcel.com	24.98%	324.43x
excelchamps.com	10.85%	323.83x
mrexcel.com	76.91%	282.01x
excelhow.net	15.69%	241.77x
essentialsql.com	7.31%	231.90x
myexcelonline.com	8.23%	217.80x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Data Analysis & Scripting.

Content Affinity	Composition	Index
Data Analysis & Scripting	23.07%	47.73x
Engineering	0.89%	39.81x
Learning & Development Products	0.50%	35.67x
Routers, Switches & Networking	10.57%	31.33x
Startup Investment	1.85%	30.04x
Business News & Information Readers	0.46%	28.23x
Retail Industry News	0.21%	28.07x
Electrical Engineering	0.80%	26.85x
Amateur Radios	0.20%	25.81x
Computers & Accessories	24.97%	24.92x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male