DATA, ANALYTICS & CODING

Audience Size: 1.2 Million Devices

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Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Data, Analytics & Coding audience.

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	58.00%	19.28x
GIS Users	47.45%	18.23x
Accounting & CPA Continuing Education Researchers	51.00%	17.31x
Enterprise Field Services Researchers	44.43%	14.85x
Project Managers	42.58%	14.67x
Laptop Researchers	35.45%	14.25x
SEO Specialists	39.25%	13.53x
Business Accounting Software Researchers	39.81%	12.52x
Microsoft Friendly Developers	38.05%	12.12x
IT News Readers	43.89%	11.96x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Bonobos.

Location	Composition	Index
Bonobos	0.02%	2.98x
Club Monaco	0.01%	2.64x
Uniqlo	0.01%	2.40x
Zara	0.02%	2.05x
Urban Outfitters	0.03%	1.97x
The North Face	0.01%	1.91x
J. Crew	0.02%	1.89x
Brooks Brothers	0.02%	1.66x
American Apparel	0.02%	1.64x
LOFT	0.04%	1.59x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website	Composition	Index
ozgrid.com	11.09%	215.16x
sqlservercentral.com	1.50%	210.89x
codevba.com	2.97%	203.81x
get-digital-help.com	8.57%	199.00x
sageintelligence.com	2.64%	180.75x
automateexcel.com	3.73%	175.91x
thespreadsheetguru.com	2.82%	173.90x
fmsinc.com	3.42%	172.22x
vbforums.com	1.39%	165.16x
developerfusion.com	1.09%	163.63x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity	Composition	Index
Assorted Topics (Business Support ToolsForm Templates)	1.24%	25.89x
Data Analysis & Scripting	24.79%	23.10x
Institutional Investing	3.06%	21.34x
Data Centers	4.69%	21.26x
Computer Printers	0.81%	19.28x
Electronic Cabling	1.56%	18.58x
Startup Investment	9.10%	17.30x
Barcode Site & App Users	0.09%	16.91x
Accounting	7.24%	16.89x
Work Productivity	2.86%	16.55x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male