Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 1.2 Million Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 40.89% 21.64x
Business Tax Filers 47.17% 19.91x
Accounting & CPA Continuing Education Researchers 41.88% 17.78x
Laptop Researchers 29.51% 16.97x
Project Managers 35.15% 16.20x
Microsoft Friendly Developers 31.42% 16.16x
Enterprise Field Services Researchers 35.36% 15.29x
Coders & Developers 29.68% 15.03x
IT News Readers 39.53% 13.61x
SEO Specialists 31.68% 13.58x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.49x
Intermix 0.01% 2.15x
Supreme 0.01% 2.05x
Uniqlo 0.02% 2.02x
Bonobos 0.06% 1.76x
Ann Taylor 0.02% 1.54x
Madewell 0.03% 1.52x
The North Face 0.02% 1.47x
American Apparel 0.03% 1.46x
Zara 0.02% 1.46x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 11.31% 218.90x
sqlservercentral.com 3.10% 204.04x
get-digital-help.com 7.46% 201.01x
sageintelligence.com 2.92% 182.42x
automateexcel.com 1.29% 178.13x
thespreadsheetguru.com 3.62% 174.92x
fmsinc.com 3.48% 172.79x
developerfusion.com 1.22% 163.81x
excelforum.com 1.15% 161.79x
mrexcel.com 49.68% 159.28x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 1.42% 24.52x
Data Analysis & Scripting 23.70% 23.73x
Barcode Site & App Users 0.13% 21.23x
Data Centers 5.82% 21.10x
Institutional Investing 3.23% 20.98x
Computer Printers 1.01% 18.82x
Electronic Cabling 1.86% 18.01x
Work Productivity 3.52% 17.12x
Startup Investment 10.50% 16.44x
Accounting 8.72% 16.37x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male