Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 202.4 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is Business Tax Filers.
| Interest | Composition | Index |
| Business Tax Filers | 72.79% | 21.62x |
| GIS Users | 54.27% | 20.21x |
| Accounting & CPA Continuing Education Researchers | 59.74% | 18.03x |
| Laptop Researchers | 39.40% | 17.66x |
| Web Conferences and Remote Workers | 45.27% | 16.89x |
| Enterprise Field Services Researchers | 45.52% | 14.13x |
| SEO Specialists | 44.11% | 14.09x |
| Executive Travelers | 23.12% | 13.11x |
| Business Accounting Software Researchers | 41.38% | 11.50x |
| Employee Management & HR Researchers | 33.94% | 11.41x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 3.64x |
| The Childrens Place | 0.01% | 2.74x |
| Carhartt | 0.02% | 0.61x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.
| Website | Composition | Index |
| ozgrid.com | 26.05% | 718.28x |
| get-digital-help.com | 27.37% | 499.74x |
| exceloffthegrid.com | 9.46% | 332.44x |
| techonthenet.com | 47.29% | 330.39x |
| tek-tips.com | 16.87% | 300.70x |
| automateexcel.com | 22.78% | 300.11x |
| excelchamps.com | 7.42% | 271.79x |
| mrexcel.com | 75.59% | 248.81x |
| excelhow.net | 13.66% | 213.36x |
| essentialsql.com | 7.71% | 198.63x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.34% | 53.22x |
| Engineering | 1.33% | 43.95x |
| Data Analysis & Scripting | 23.09% | 40.05x |
| Robotics | 0.18% | 35.17x |
| Online Media Converters | 0.22% | 34.60x |
| Retail Industry News | 0.34% | 34.00x |
| Startup Investment | 2.34% | 31.90x |
| Routers, Switches & Networking | 11.04% | 29.25x |
| Learning & Development Products | 0.67% | 28.75x |
| Clean Energy | 0.51% | 27.49x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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