Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 505.2 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.
| Interest | Composition | Index |
| GIS Users | 61.64% | 22.42x |
| Business Tax Filers | 70.07% | 21.66x |
| Laptop Researchers | 45.63% | 20.30x |
| Accounting & CPA Continuing Education Researchers | 61.45% | 19.82x |
| Web Conferences and Remote Workers | 57.10% | 19.57x |
| Telemedicine Content Readers | 0.85% | 17.72x |
| SEO Specialists | 50.25% | 16.90x |
| Enterprise Field Services Researchers | 54.20% | 16.89x |
| Executive Travelers | 32.48% | 14.64x |
| Yale University Fans | 35.07% | 14.05x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 2.05x |
| Carhartt | 0.04% | 0.57x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.
| Website | Composition | Index |
| ozgrid.com | 17.39% | 355.27x |
| sqlshack.com | 7.50% | 299.74x |
| software-solutions-online.com | 2.79% | 282.09x |
| get-digital-help.com | 16.65% | 276.61x |
| automateexcel.com | 9.04% | 261.85x |
| thespreadsheetguru.com | 4.62% | 222.64x |
| mbaexcel.com | 2.37% | 220.86x |
| extendoffice.com | 50.49% | 209.02x |
| mrexcel.com | 57.14% | 206.72x |
| tips.net | 25.48% | 200.23x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 0.74% | 53.17x |
| Institutional Investing | 2.52% | 45.29x |
| Electronic Cabling | 1.07% | 41.68x |
| Computer Printers | 0.49% | 41.60x |
| Data Analysis & Scripting | 26.04% | 36.17x |
| Data Centers | 3.62% | 35.42x |
| Engineering | 4.49% | 35.32x |
| Chemicals | 0.46% | 32.63x |
| Electronic Document Assembly | 0.31% | 32.53x |
| Work Productivity | 2.54% | 30.75x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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