DATA, ANALYTICS & CODING

Audience Size: 149.8 Thousand Devices

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Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 149.8 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest	Composition	Index
GIS Users	52.99%	20.53x
Business Tax Filers	75.47%	19.62x
Accounting & CPA Continuing Education Researchers	56.72%	17.16x
Laptop Researchers	33.05%	16.13x
Web Conferences and Remote Workers	42.49%	13.92x
Executive Travelers	16.69%	12.87x
Mac Users	20.08%	12.12x
SEO Specialists	39.89%	11.58x
Enterprise Field Services Researchers	41.29%	11.45x
Hospital Executives	32.71%	10.64x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Hugo Boss.

Location	Composition	Index
Hugo Boss	0.02%	5.93x
Kate Spade	0.03%	5.43x
Madewell	0.02%	4.94x
Michael Kors	0.05%	4.74x
Eddie Bauer	0.03%	4.37x
Coach	0.03%	4.24x
Urban Outfitters	0.01%	3.67x
J. Crew	0.03%	3.53x
LOFT	0.04%	2.51x
Talbots	0.02%	2.19x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is get-digital-help.com.

Website	Composition	Index
get-digital-help.com	30.97%	690.16x
tek-tips.com	17.38%	456.06x
techonthenet.com	46.87%	431.46x
excelchamps.com	14.40%	405.46x
excelhow.net	16.64%	289.63x
mrexcel.com	79.19%	271.30x
automateexcel.com	27.92%	251.68x
contextures.com	26.37%	238.16x
toolbox.com	13.96%	164.54x
spreadsheetplanet.com	6.25%	162.78x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Data Analysis & Scripting.

Content Affinity	Composition	Index
Data Analysis & Scripting	21.85%	53.75x
Engineering	0.57%	45.73x
Routers, Switches & Networking	9.20%	36.16x
Startup Investment	1.26%	34.41x
Electrical Engineering	0.65%	32.80x
Computers & Accessories	22.62%	26.68x
Writing Resources	0.26%	25.69x
Visa & Immigration	0.46%	23.88x
Clean Energy	0.18%	22.55x
Personal Finance Researchers	1.68%	18.54x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male