DATA, ANALYTICS & CODING

Audience Size: 116.6 Thousand Devices

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Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 116.6 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is Masters in Management Researchers.

Interest	Composition	Index
Masters in Management Researchers	75.70%	25.90x
GIS Users	51.66%	21.27x
Business Tax Filers	69.77%	18.58x
CRM Platform Users	54.27%	17.56x
Laptop Researchers	31.36%	15.38x
Accounting & CPA Continuing Education Researchers	51.39%	15.27x
Executive Travelers	13.85%	14.53x
Web Conferences and Remote Workers	38.94%	14.29x
Coders & Developers	48.00%	14.08x
Healthcare Discount Shoppers	29.27%	13.76x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.02%	4.78x
LOFT	0.02%	3.31x
Chicos	0.02%	3.15x
White House Black Market	0.02%	3.09x
Urban Outfitters	0.02%	2.92x
Banana Republic	0.01%	2.25x
Gap	0.01%	2.21x
Express	0.01%	1.86x
Zumiez	0.02%	1.69x
Old Navy	0.01%	1.17x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is get-digital-help.com.

Website	Composition	Index
get-digital-help.com	34.84%	620.48x
techonthenet.com	51.20%	365.17x
excelchamps.com	19.33%	305.28x
excelhow.net	16.81%	240.33x
mrexcel.com	81.95%	206.51x
contextures.com	27.98%	197.46x
howtoexcel.org	12.23%	177.06x
mssqltips.com	11.43%	164.43x
spreadsheetplanet.com	11.61%	159.86x
exceldemy.com	28.04%	159.83x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Data Analysis & Scripting.

Content Affinity	Composition	Index
Data Analysis & Scripting	19.34%	45.61x
Engineering	0.70%	39.05x
Electrical Engineering	0.70%	33.61x
Routers, Switches & Networking	8.13%	29.95x
Clean Energy	0.24%	27.97x
Startup Investment	1.14%	27.63x
Work Productivity	0.46%	25.50x
Computers & Accessories	21.60%	24.72x
Marketing Professionals	0.24%	21.08x
Personal Finance Researchers	1.38%	20.60x

Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.

Index: A comparison of the Data, Analytics & Coding audience to the internet population.

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male