Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.
| Interest | Composition | Index |
| GIS Users | 39.98% | 22.56x |
| Business Tax Filers | 48.86% | 19.39x |
| Accounting & CPA Continuing Education Researchers | 41.66% | 19.38x |
| Laptop Researchers | 30.20% | 17.92x |
| Microsoft Friendly Developers | 33.24% | 16.66x |
| Enterprise Field Services Researchers | 34.30% | 16.54x |
| Project Managers | 34.39% | 15.84x |
| Coders & Developers | 30.47% | 15.76x |
| SEO Specialists | 29.56% | 14.31x |
| Business Accounting Software Researchers | 34.96% | 13.69x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 2.75x |
| LOFT | 0.06% | 2.23x |
| Kate Spade | 0.01% | 2.10x |
| Brooks Brothers | 0.03% | 1.99x |
| American Apparel | 0.03% | 1.95x |
| Bonobos | 0.03% | 1.94x |
| Ann Taylor | 0.01% | 1.93x |
| Patagonia | 0.02% | 1.89x |
| Eddie Bauer | 0.02% | 1.88x |
| Express | 0.02% | 1.86x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.
| Website | Composition | Index |
| ozgrid.com | 11.08% | 223.85x |
| mytechmantra.com | 1.01% | 209.34x |
| sqlservercentral.com | 4.37% | 205.02x |
| get-digital-help.com | 5.92% | 204.42x |
| cpearson.com | 1.22% | 198.54x |
| sageintelligence.com | 3.01% | 184.73x |
| fmsinc.com | 3.61% | 176.97x |
| thespreadsheetguru.com | 4.14% | 176.75x |
| apexsql.com | 1.36% | 176.69x |
| developerfusion.com | 1.30% | 167.01x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 1.38% | 23.10x |
| Data Analysis & Scripting | 24.00% | 23.05x |
| Institutional Investing | 2.98% | 20.78x |
| Data Centers | 6.05% | 20.66x |
| Barcode Site & App Users | 0.12% | 19.20x |
| Computer Printers | 1.03% | 18.53x |
| Electronic Cabling | 1.82% | 17.82x |
| Routers, Switches & Networking | 16.90% | 16.55x |
| Work Productivity | 3.58% | 16.29x |
| Startup Investment | 10.57% | 15.77x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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