Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 171 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.
| Interest | Composition | Index |
| GIS Users | 61.97% | 21.34x |
| Business Tax Filers | 75.93% | 21.16x |
| Laptop Researchers | 47.93% | 21.11x |
| Accounting & CPA Continuing Education Researchers | 64.47% | 20.17x |
| Web Conferences and Remote Workers | 56.94% | 19.50x |
| Executive Travelers | 32.19% | 17.60x |
| SEO Specialists | 51.65% | 15.68x |
| Online Grammar Tool Users | 26.78% | 14.67x |
| Enterprise Field Services Researchers | 52.41% | 14.65x |
| Business Filing Researchers | 33.88% | 14.57x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 5.12x |
| Mens Wearhouse | 0.01% | 2.39x |
| Carhartt | 0.06% | 1.10x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is get-digital-help.com.
| Website | Composition | Index |
| get-digital-help.com | 23.31% | 524.16x |
| extendoffice.com | 26.93% | 444.06x |
| techonthenet.com | 47.80% | 329.89x |
| mrexcel.com | 67.09% | 304.06x |
| toolbox.com | 8.12% | 181.50x |
| contextures.com | 13.16% | 169.13x |
| trumpexcel.com | 36.33% | 150.68x |
| c-sharpcorner.com | 9.72% | 142.13x |
| microsoft.com | 9.08% | 138.22x |
| officetooltips.com | 6.53% | 121.68x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 1.04% | 68.49x |
| Electronic Cabling | 0.48% | 61.38x |
| Engineering | 2.72% | 54.68x |
| Learning & Development Products | 2.07% | 43.09x |
| Startup Investment | 4.17% | 41.67x |
| Data Centers | 2.14% | 40.86x |
| Data Analysis & Scripting | 22.65% | 40.70x |
| Chemicals | 0.19% | 39.53x |
| Robotics | 0.47% | 39.21x |
| Electrical Engineering | 1.77% | 38.43x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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