Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 1.2 Million Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 39.98% 22.56x
Business Tax Filers 48.86% 19.39x
Accounting & CPA Continuing Education Researchers 41.66% 19.38x
Laptop Researchers 30.20% 17.92x
Microsoft Friendly Developers 33.24% 16.66x
Enterprise Field Services Researchers 34.30% 16.54x
Project Managers 34.39% 15.84x
Coders & Developers 30.47% 15.76x
SEO Specialists 29.56% 14.31x
Business Accounting Software Researchers 34.96% 13.69x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 2.75x
LOFT 0.06% 2.23x
Kate Spade 0.01% 2.10x
Brooks Brothers 0.03% 1.99x
American Apparel 0.03% 1.95x
Bonobos 0.03% 1.94x
Ann Taylor 0.01% 1.93x
Patagonia 0.02% 1.89x
Eddie Bauer 0.02% 1.88x
Express 0.02% 1.86x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 11.08% 223.85x
mytechmantra.com 1.01% 209.34x
sqlservercentral.com 4.37% 205.02x
get-digital-help.com 5.92% 204.42x
cpearson.com 1.22% 198.54x
sageintelligence.com 3.01% 184.73x
fmsinc.com 3.61% 176.97x
thespreadsheetguru.com 4.14% 176.75x
apexsql.com 1.36% 176.69x
developerfusion.com 1.30% 167.01x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 1.38% 23.10x
Data Analysis & Scripting 24.00% 23.05x
Institutional Investing 2.98% 20.78x
Data Centers 6.05% 20.66x
Barcode Site & App Users 0.12% 19.20x
Computer Printers 1.03% 18.53x
Electronic Cabling 1.82% 17.82x
Routers, Switches & Networking 16.90% 16.55x
Work Productivity 3.58% 16.29x
Startup Investment 10.57% 15.77x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male