Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 187.3 Thousand Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 187.3 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 57.45% 19.76x
Business Tax Filers 71.33% 18.54x
Laptop Researchers 39.99% 16.87x
Accounting & CPA Continuing Education Researchers 54.67% 15.81x
Web Conferences and Remote Workers 47.62% 14.57x
Executive Travelers 22.69% 12.79x
SEO Specialists 42.50% 12.53x
Mac Users 25.95% 12.45x
Enterprise Field Services Researchers 41.80% 11.88x
Hospital Executives 35.34% 11.16x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 6.13x
Eddie Bauer 0.03% 4.48x
Hollister 0.03% 3.81x
Brooks Brothers 0.01% 3.54x
Gymboree 0.03% 3.39x
American Eagle Outfitters 0.04% 3.20x
White House Black Market 0.03% 2.71x
Michael Kors 0.02% 2.65x
LOFT 0.03% 2.49x
Coach 0.01% 2.12x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 25.95% 809.47x
get-digital-help.com 29.52% 560.50x
techonthenet.com 47.27% 360.13x
tek-tips.com 17.81% 344.43x
automateexcel.com 24.98% 324.43x
excelchamps.com 10.85% 323.83x
mrexcel.com 76.91% 282.01x
excelhow.net 15.69% 241.77x
essentialsql.com 7.31% 231.90x
myexcelonline.com 8.23% 217.80x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 23.07% 47.73x
Engineering 0.89% 39.81x
Learning & Development Products 0.50% 35.67x
Routers, Switches & Networking 10.57% 31.33x
Startup Investment 1.85% 30.04x
Business News & Information Readers 0.46% 28.23x
Retail Industry News 0.21% 28.07x
Electrical Engineering 0.80% 26.85x
Amateur Radios 0.20% 25.81x
Computers & Accessories 24.97% 24.92x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male