Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.
| Interest | Composition | Index |
| GIS Users | 48.65% | 16.14x |
| Business Tax Filers | 58.89% | 15.93x |
| Accounting & CPA Continuing Education Researchers | 52.91% | 14.77x |
| Laptop Researchers | 36.88% | 13.46x |
| Project Managers | 43.35% | 12.85x |
| Enterprise Field Services Researchers | 46.11% | 12.21x |
| Microsoft Friendly Developers | 38.33% | 11.55x |
| SEO Specialists | 41.00% | 11.40x |
| Coders & Developers | 35.96% | 10.94x |
| Business Accounting Software Researchers | 40.88% | 10.61x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.03x |
| Bonobos | 0.09% | 1.97x |
| Topshop | 0.02% | 1.89x |
| The North Face | 0.02% | 1.45x |
| American Apparel | 0.02% | 1.44x |
| Zara | 0.02% | 1.39x |
| Jos A. Bank Clothiers | 0.21% | 1.35x |
| Uniqlo | 0.01% | 1.31x |
| Tommy Bahama | 0.02% | 1.21x |
| LOFT | 0.05% | 1.17x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.
| Website | Composition | Index |
| ozgrid.com | 11.29% | 210.77x |
| sqlservercentral.com | 2.28% | 201.83x |
| codevba.com | 2.98% | 198.63x |
| get-digital-help.com | 8.28% | 193.62x |
| sageintelligence.com | 2.78% | 176.78x |
| automateexcel.com | 2.42% | 175.69x |
| thespreadsheetguru.com | 3.36% | 168.89x |
| fmsinc.com | 3.51% | 168.81x |
| databasejournal.com | 1.42% | 158.84x |
| mrexcel.com | 47.30% | 158.61x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 1.39% | 23.29x |
| Data Analysis & Scripting | 23.59% | 22.87x |
| Data Centers | 5.39% | 20.16x |
| Institutional Investing | 3.10% | 19.49x |
| Computer Printers | 0.92% | 17.28x |
| Barcode Site & App Users | 0.11% | 17.16x |
| Electronic Cabling | 1.80% | 17.01x |
| Work Productivity | 3.18% | 16.24x |
| Startup Investment | 10.17% | 15.79x |
| Accounting | 8.05% | 15.76x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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