Explore the Data, Analytics & Coding Audience
Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Data, Analytics & Coding audience.
INTERESTS
The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.
| Interest | Composition | Index |
| GIS Users | 40.89% | 21.64x |
| Business Tax Filers | 47.17% | 19.91x |
| Accounting & CPA Continuing Education Researchers | 41.88% | 17.78x |
| Laptop Researchers | 29.51% | 16.97x |
| Project Managers | 35.15% | 16.20x |
| Microsoft Friendly Developers | 31.42% | 16.16x |
| Enterprise Field Services Researchers | 35.36% | 15.29x |
| Coders & Developers | 29.68% | 15.03x |
| IT News Readers | 39.53% | 13.61x |
| SEO Specialists | 31.68% | 13.58x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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APPAREL RETAILERS
The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.49x |
| Intermix | 0.01% | 2.15x |
| Supreme | 0.01% | 2.05x |
| Uniqlo | 0.02% | 2.02x |
| Bonobos | 0.06% | 1.76x |
| Ann Taylor | 0.02% | 1.54x |
| Madewell | 0.03% | 1.52x |
| The North Face | 0.02% | 1.47x |
| American Apparel | 0.03% | 1.46x |
| Zara | 0.02% | 1.46x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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WEBSITES
The Data, Analytics & Coding audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.
| Website | Composition | Index |
| ozgrid.com | 11.31% | 218.90x |
| sqlservercentral.com | 3.10% | 204.04x |
| get-digital-help.com | 7.46% | 201.01x |
| sageintelligence.com | 2.92% | 182.42x |
| automateexcel.com | 1.29% | 178.13x |
| thespreadsheetguru.com | 3.62% | 174.92x |
| fmsinc.com | 3.48% | 172.79x |
| developerfusion.com | 1.22% | 163.81x |
| excelforum.com | 1.15% | 161.79x |
| mrexcel.com | 49.68% | 159.28x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).
| Content Affinity | Composition | Index |
| Assorted Topics (Business Support ToolsForm Templates) | 1.42% | 24.52x |
| Data Analysis & Scripting | 23.70% | 23.73x |
| Barcode Site & App Users | 0.13% | 21.23x |
| Data Centers | 5.82% | 21.10x |
| Institutional Investing | 3.23% | 20.98x |
| Computer Printers | 1.01% | 18.82x |
| Electronic Cabling | 1.86% | 18.01x |
| Work Productivity | 3.52% | 17.12x |
| Startup Investment | 10.50% | 16.44x |
| Accounting | 8.72% | 16.37x |
Composition Percentage:
The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
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DEMOGRAPHICS
The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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