Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 1.1 Million Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 48.65% 16.14x
Business Tax Filers 58.89% 15.93x
Accounting & CPA Continuing Education Researchers 52.91% 14.77x
Laptop Researchers 36.88% 13.46x
Project Managers 43.35% 12.85x
Enterprise Field Services Researchers 46.11% 12.21x
Microsoft Friendly Developers 38.33% 11.55x
SEO Specialists 41.00% 11.40x
Coders & Developers 35.96% 10.94x
Business Accounting Software Researchers 40.88% 10.61x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Supreme.

Location Composition Index
Supreme 0.01% 3.03x
Bonobos 0.09% 1.97x
Topshop 0.02% 1.89x
The North Face 0.02% 1.45x
American Apparel 0.02% 1.44x
Zara 0.02% 1.39x
Jos A. Bank Clothiers 0.21% 1.35x
Uniqlo 0.01% 1.31x
Tommy Bahama 0.02% 1.21x
LOFT 0.05% 1.17x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 11.29% 210.77x
sqlservercentral.com 2.28% 201.83x
codevba.com 2.98% 198.63x
get-digital-help.com 8.28% 193.62x
sageintelligence.com 2.78% 176.78x
automateexcel.com 2.42% 175.69x
thespreadsheetguru.com 3.36% 168.89x
fmsinc.com 3.51% 168.81x
databasejournal.com 1.42% 158.84x
mrexcel.com 47.30% 158.61x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 1.39% 23.29x
Data Analysis & Scripting 23.59% 22.87x
Data Centers 5.39% 20.16x
Institutional Investing 3.10% 19.49x
Computer Printers 0.92% 17.28x
Barcode Site & App Users 0.11% 17.16x
Electronic Cabling 1.80% 17.01x
Work Productivity 3.18% 16.24x
Startup Investment 10.17% 15.79x
Accounting 8.05% 15.76x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male