Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 814.9 Thousand Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 814.9 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 55.17% 23.06x
Business Tax Filers 56.07% 20.83x
Laptop Researchers 40.00% 19.95x
Accounting & CPA Continuing Education Researchers 47.49% 19.83x
Microsoft Friendly Developers 42.33% 18.71x
Enterprise Field Services Researchers 40.43% 17.97x
Coders & Developers 40.42% 17.79x
IT Decision Makers 28.05% 16.00x
Project Managers 38.59% 15.62x
SEO Specialists 32.64% 15.17x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Forever 21.

Location Composition Index
Forever 21 0.03% 1.71x
Dressbarn 0.02% 1.61x
Express 0.01% 1.45x
Chicos 0.02% 1.40x
J. Crew 0.01% 1.36x
LOFT 0.02% 1.35x
Armani 0.01% 1.34x
The North Face 0.01% 1.33x
Brooks Brothers 0.01% 1.32x
Kate Spade 0.01% 1.31x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 14.72% 390.17x
sqlservercentral.com 8.80% 336.30x
teachexcel.com 2.32% 325.39x
developerfusion.com 2.16% 316.59x
fmsinc.com 5.08% 309.80x
cpearson.com 2.08% 302.86x
excely.com 1.87% 302.25x
extendoffice.com 5.53% 289.56x
sageintelligence.com 4.05% 286.30x
tek-tips.com 1.86% 277.02x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 31.69% 30.86x
Assorted Topics #11640 (Business Support ToolsForm Templates) 2.23% 30.33x
Data Centers 9.33% 27.46x
Barcode Site & App Users 0.18% 24.08x
Computer Printers 1.67% 23.01x
Institutional Investing 3.26% 22.90x
Electronic Cabling 2.86% 21.99x
Routers, Switches & Networking 21.56% 21.76x
Startup Investment 12.05% 20.31x
Work Productivity 4.89% 17.87x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000