Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 867.5 Thousand Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 867.5 thousand unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is Business Tax Filers.

Interest Composition Index
Business Tax Filers 50.89% 23.11x
GIS Users 52.21% 22.70x
Accounting & CPA Continuing Education Researchers 45.38% 20.46x
Laptop Researchers 38.49% 19.74x
Enterprise Field Services Researchers 39.26% 18.21x
Microsoft Friendly Developers 39.81% 18.06x
Coders & Developers 37.19% 17.32x
SEO Specialists 32.61% 15.65x
IT Decision Makers 27.86% 15.59x
IT News Readers 44.52% 15.37x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is Zara.

Location Composition Index
Zara 0.02% 2.03x
REI 0.02% 1.76x
Armani 0.02% 1.66x
Hollister 0.01% 1.66x
Urban Outfitters 0.03% 1.50x
Madewell 0.01% 1.40x
Gymboree 0.02% 1.28x
Abercrombie & Fitch 0.01% 1.26x
Chicos 0.03% 1.23x
Coach 0.03% 1.21x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 12.08% 370.67x
get-digital-help.com 2.89% 324.43x
sqlservercentral.com 7.45% 307.15x
cpearson.com 1.92% 300.63x
developerfusion.com 1.79% 291.03x
fmsinc.com 4.67% 287.65x
sageintelligence.com 3.85% 283.16x
thespreadsheetguru.com 5.24% 259.20x
techonthenet.com 32.92% 241.67x
apexsql.com 2.62% 235.68x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics #11640 (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics #11640 (Business Support ToolsForm Templates) 2.03% 30.37x
Data Analysis & Scripting 29.70% 29.65x
Data Centers 8.57% 27.29x
Institutional Investing 3.45% 24.49x
Barcode Site & App Users 0.17% 24.40x
Computer Printers 1.57% 23.34x
Electronic Cabling 2.72% 22.40x
Routers, Switches & Networking 20.95% 20.80x
Startup Investment 11.38% 20.55x
Work Productivity 4.73% 18.27x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male