Dstillery Audiences

DATA, ANALYTICS & CODING

Audience Size: 1.1 Million Devices

Explore the Data, Analytics & Coding Audience

Below you'll find more information about the Data, Analytics & Coding audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Data, Analytics & Coding audience.

Dstillery Crafted Audiences

INTERESTS

The Data, Analytics & Coding audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data, Analytics & Coding audience is GIS Users.

Interest Composition Index
GIS Users 44.40% 18.31x
Business Tax Filers 47.66% 17.67x
Accounting & CPA Continuing Education Researchers 41.46% 16.55x
Laptop Researchers 33.64% 16.14x
Microsoft Friendly Developers 35.55% 14.63x
Enterprise Field Services Researchers 35.93% 14.25x
Coders & Developers 32.76% 14.06x
IT Decision Makers 23.99% 12.98x
Project Managers 38.21% 12.56x
SEO Specialists 31.10% 12.50x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Interest attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data, Analytics & Coding audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data, Analytics & Coding audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.31x
REI 0.02% 2.15x
Zara 0.03% 2.09x
Columbia 0.01% 1.83x
Hugo Boss 0.02% 1.77x
American Apparel 0.03% 1.76x
Everlane 0.00% 1.47x
Brooks Brothers 0.03% 1.46x
Banana Republic 0.03% 1.41x
Free People 0.02% 1.39x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Location attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data, Analytics & Coding audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data, Analytics & Coding audience is ozgrid.com.

Website Composition Index
ozgrid.com 10.15% 299.87x
get-digital-help.com 4.28% 271.01x
cpearson.com 1.57% 247.91x
sqlservercentral.com 6.02% 240.02x
sageintelligence.com 3.28% 237.29x
teachexcel.com 1.07% 232.00x
fmsinc.com 3.92% 230.41x
developerfusion.com 1.35% 221.86x
thespreadsheetguru.com 5.07% 218.01x
beginner-sql-tutorial.com 1.07% 209.40x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Web attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data, Analytics & Coding audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 1.62% 26.86x
Data Analysis & Scripting 25.00% 24.39x
Institutional Investing 3.07% 23.00x
Data Centers 6.89% 22.76x
Barcode Site & App Users 0.13% 20.94x
Computer Printers 1.24% 20.77x
Electronic Cabling 2.08% 19.62x
Routers, Switches & Networking 17.72% 18.32x
Work Productivity 4.02% 17.24x
Startup Investment 10.68% 17.15x
Composition Percentage: The overlap percentage between the Data, Analytics & Coding audience and the Content Affinity attribute.
Index: A comparison of the Data, Analytics & Coding audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data, Analytics & Coding audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male