Dstillery Audiences

DATA CENTERS

Audience Size: 545 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 545 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 53.19% 27.42x
Cloud Storage Provider Researchers 60.15% 25.00x
Enterprise Field Services Researchers 52.51% 23.56x
Open Source Developers 49.89% 21.91x
IT News Readers 64.17% 21.43x
Microsoft Friendly Developers 48.53% 21.29x
IT Decision Makers 38.46% 20.81x
Coders & Developers 45.82% 20.63x
Venture Capitalists 45.33% 19.76x
Laptop Researchers 37.63% 18.67x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.97x
Armani 0.02% 1.90x
Zumiez 0.04% 1.84x
REI 0.02% 1.83x
Brooks Brothers 0.03% 1.57x
Ann Taylor 0.02% 1.52x
Journeys 0.03% 1.51x
Forever 21 0.04% 1.50x
Abercrombie & Fitch 0.02% 1.41x
Banana Republic 0.04% 1.40x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is fireeye.com.

Website Composition Index
fireeye.com 6.51% 386.99x
kb.vmware.com 3.76% 377.93x
datacenterdynamics.com 4.38% 356.14x
infosecurity-magazine.com 7.88% 352.99x
paloaltonetworks.com 10.31% 348.91x
equinix.com 3.41% 342.91x
arubanetworks.com 14.29% 339.37x
broadcom.com 5.31% 314.63x
globalsign.com 5.47% 310.42x
cisco.com 22.18% 308.09x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 4.00% 59.32x
Electronic Cabling 6.74% 55.58x
Routers, Switches & Networking 43.27% 42.95x
Startup Investment 23.63% 42.66x
Mobile Industry Information 5.53% 41.22x
Work Productivity 9.34% 36.10x
Retail Industry News 3.35% 34.27x
Data Analysis & Scripting 32.27% 32.22x
Institutional Investing 4.27% 30.34x
Local & Travel England - East Midlands 0.37% 28.45x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male