Dstillery Audiences

DATA CENTERS

Audience Size: 23.3 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 80.29% 50.50x
IT Decision Makers 48.56% 35.94x
Cloud Security Researchers 74.52% 34.39x
Tech News Enthusiasts 37.98% 32.53x
Mac Users 35.58% 31.88x
Camera Review Readers 39.90% 27.37x
Tablet Researchers 50.48% 26.35x
Market Intelligence Researchers 32.69% 24.56x
Techies 43.75% 24.52x
High End TV Shoppers 36.54% 24.49x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.88x
Buckle 0.03% 1.87x
Topshop 0.01% 0.76x
Carhartt 0.04% 0.68x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is bleepingcomputer.com.

Website Composition Index
bleepingcomputer.com 68.52% 108.31x
venturebeat.com 36.02% 64.57x
chromeunboxed.com 17.26% 52.01x
spiceworks.com 22.29% 48.68x
extremetech.com 17.68% 48.25x
techspot.com 21.97% 46.90x
cleantechnica.com 12.41% 44.38x
geekwire.com 14.26% 40.67x
reviewgeek.com 28.11% 38.90x
pcworld.com 19.89% 38.38x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 9.82% 36.38x
Technology News 44.25% 32.57x
Computers & Accessories 28.62% 31.22x
Medical Journals 2.06% 29.91x
Data Analysis & Scripting 8.04% 20.09x
Small Business Resources 19.08% 16.81x
Data, Analytics & Coding 2.25% 16.72x
Legal Information Research Cluster 2.90% 15.46x
Australia & New Zealand Media 1.40% 14.90x
Photography 5.61% 12.70x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male