Dstillery Audiences

DATA CENTERS

Audience Size: 534.7 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 534.7 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 51.42% 25.91x
Cloud Storage Provider Researchers 60.71% 21.46x
Open Source Developers 50.07% 20.57x
Executive Travelers 0.69% 20.57x
Enterprise Field Services Researchers 53.53% 20.33x
IT Decision Makers 38.29% 19.84x
Microsoft Friendly Developers 49.79% 19.62x
IT News Readers 65.57% 19.14x
Coders & Developers 46.11% 18.94x
Venture Capitalists 46.38% 17.75x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 3.60x
Uniqlo 0.03% 3.23x
Saint Laurent Paris 0.02% 2.94x
Club Monaco 0.02% 2.88x
Intermix 0.02% 2.87x
REI 0.04% 2.61x
Calvin Klein 0.01% 2.39x
Kate Spade 0.03% 2.36x
Columbia 0.02% 2.27x
Levi Strauss 0.02% 2.25x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is fireeye.com.

Website Composition Index
fireeye.com 6.42% 393.01x
paloaltonetworks.com 9.13% 376.80x
extremenetworks.com 4.08% 376.34x
arubanetworks.com 14.87% 346.54x
infosecurity-magazine.com 7.74% 339.77x
broadcom.com 4.96% 325.32x
cisco.com 21.96% 304.27x
globalsign.com 5.89% 303.76x
esecurityplanet.com 3.94% 300.39x
netscout.com 3.30% 294.59x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 3.58% 60.23x
Electronic Cabling 6.18% 58.20x
Routers, Switches & Networking 42.48% 43.91x
Mobile Industry Information 5.00% 40.09x
Startup Investment 24.33% 39.07x
Work Productivity 8.97% 38.42x
Retail Industry News 3.27% 35.61x
Home Décor, Furniture, & Decorating 0.11% 33.66x
Data Analysis & Scripting 32.32% 31.52x
Institutional Investing 3.95% 29.64x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male