Dstillery Audiences

DATA CENTERS

Audience Size: 271.2 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 271.2 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 62.55% 22.13x
Microsoft Friendly Developers 62.02% 18.24x
IT Decision Makers 50.61% 17.51x
Open Source Developers 59.11% 17.38x
Enterprise Field Services Researchers 66.78% 17.09x
Laptop Researchers 47.63% 17.03x
Coders & Developers 56.31% 16.45x
Cloud Storage Provider Researchers 63.35% 16.33x
Venture Capitalists 52.14% 16.13x
Computer Processor and Data Center Decision Makers 48.85% 15.90x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.23x
Charlotte Russe 0.01% 2.57x
Free People 0.04% 2.45x
Brooks Brothers 0.04% 1.95x
Club Monaco 0.01% 1.67x
Mens Wearhouse 0.07% 1.67x
Hugo Boss 0.03% 1.64x
The North Face 0.02% 1.64x
Talbots 0.03% 1.58x
Bonobos 0.01% 1.50x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is paloaltonetworks.com.

Website Composition Index
paloaltonetworks.com 10.10% 438.42x
arubanetworks.com 18.15% 431.65x
cisco.com 21.71% 400.82x
infosecurity-magazine.com 15.54% 376.29x
globalsign.com 7.36% 372.96x
bankinfosecurity.com 12.78% 341.97x
tripwire.com 5.93% 314.51x
solarwinds.com 7.14% 311.30x
akamai.com 9.34% 302.68x
fortinet.com 8.73% 286.08x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 5.64% 79.03x
Computer Printers 2.52% 72.05x
Startup Investment 19.99% 45.62x
Routers, Switches & Networking 42.60% 40.86x
Work Productivity 6.29% 39.68x
Mobile Industry Information 4.19% 36.18x
Data Analysis & Scripting 31.35% 34.81x
Retail Industry News 2.48% 29.59x
Assorted Topics (Business Support ToolsForm Templates) 1.09% 29.01x
Credit Unions & Consumer Protection 0.79% 28.39x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male