Explore the Data Centers Audience
Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 545 thousand unique devices whose actions qualify for the Data Centers audience.
INTERESTS
The Data Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.
| Interest | Composition | Index |
| Cybersecurity Researchers | 53.19% | 27.42x |
| Cloud Storage Provider Researchers | 60.15% | 25.00x |
| Enterprise Field Services Researchers | 52.51% | 23.56x |
| Open Source Developers | 49.89% | 21.91x |
| IT News Readers | 64.17% | 21.43x |
| Microsoft Friendly Developers | 48.53% | 21.29x |
| IT Decision Makers | 38.46% | 20.81x |
| Coders & Developers | 45.82% | 20.63x |
| Venture Capitalists | 45.33% | 19.76x |
| Laptop Researchers | 37.63% | 18.67x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
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APPAREL RETAILERS
The Data Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data Centers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.97x |
| Armani | 0.02% | 1.90x |
| Zumiez | 0.04% | 1.84x |
| REI | 0.02% | 1.83x |
| Brooks Brothers | 0.03% | 1.57x |
| Ann Taylor | 0.02% | 1.52x |
| Journeys | 0.03% | 1.51x |
| Forever 21 | 0.04% | 1.50x |
| Abercrombie & Fitch | 0.02% | 1.41x |
| Banana Republic | 0.04% | 1.40x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
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WEBSITES
The Data Centers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data Centers audience is fireeye.com.
| Website | Composition | Index |
| fireeye.com | 6.51% | 386.99x |
| kb.vmware.com | 3.76% | 377.93x |
| datacenterdynamics.com | 4.38% | 356.14x |
| infosecurity-magazine.com | 7.88% | 352.99x |
| paloaltonetworks.com | 10.31% | 348.91x |
| equinix.com | 3.41% | 342.91x |
| arubanetworks.com | 14.29% | 339.37x |
| broadcom.com | 5.31% | 314.63x |
| globalsign.com | 5.47% | 310.42x |
| cisco.com | 22.18% | 308.09x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data Centers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 4.00% | 59.32x |
| Electronic Cabling | 6.74% | 55.58x |
| Routers, Switches & Networking | 43.27% | 42.95x |
| Startup Investment | 23.63% | 42.66x |
| Mobile Industry Information | 5.53% | 41.22x |
| Work Productivity | 9.34% | 36.10x |
| Retail Industry News | 3.35% | 34.27x |
| Data Analysis & Scripting | 32.27% | 32.22x |
| Institutional Investing | 4.27% | 30.34x |
| Local & Travel England - East Midlands | 0.37% | 28.45x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
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DEMOGRAPHICS
The Data Centers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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