Explore the Data Centers Audience
Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 63.9 thousand unique devices whose actions qualify for the Data Centers audience.
INTERESTS
The Data Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.
| Interest | Composition | Index |
| Cybersecurity Researchers | 65.58% | 33.97x |
| Web Conferences and Remote Workers | 73.20% | 31.85x |
| IT Decision Makers | 56.86% | 28.48x |
| Camera Review Readers | 46.19% | 25.87x |
| Laptop Researchers | 51.85% | 24.98x |
| Tech News Enthusiasts | 40.74% | 23.85x |
| Microsoft Friendly Developers | 63.18% | 22.59x |
| Apple Fans | 48.15% | 22.52x |
| High End TV Shoppers | 47.28% | 21.93x |
| Open Source Developers | 62.75% | 21.23x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
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APPAREL RETAILERS
The Data Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Data Centers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.01% | 4.71x |
| White House Black Market | 0.01% | 1.56x |
| Express | 0.01% | 1.49x |
| The Childrens Place | 0.01% | 1.13x |
| Journeys | 0.01% | 1.10x |
| Old Navy | 0.01% | 0.84x |
| Carhartt | 0.09% | 0.83x |
| Topshop | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
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WEBSITES
The Data Centers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Data Centers audience is hpe.com.
| Website | Composition | Index |
| hpe.com | 21.66% | 336.66x |
| crn.com | 18.19% | 267.58x |
| threatpost.com | 42.37% | 257.22x |
| networkworld.com | 28.27% | 165.18x |
| csoonline.com | 26.37% | 153.00x |
| phoronix.com | 9.66% | 150.49x |
| techgenix.com | 13.29% | 150.45x |
| petri.com | 13.82% | 148.86x |
| microsoft.com | 22.84% | 133.30x |
| thenewstack.io | 12.96% | 125.82x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Data Centers audience is Startup Investment.
| Content Affinity | Composition | Index |
| Startup Investment | 17.38% | 86.32x |
| Work Productivity | 5.38% | 78.72x |
| Business News & Information Readers | 12.59% | 67.87x |
| Retail Industry News | 2.04% | 57.96x |
| Institutional Investing | 2.21% | 57.11x |
| Routers, Switches & Networking | 34.85% | 54.86x |
| Robotics | 1.38% | 54.73x |
| Mobile Industry Information | 4.59% | 53.30x |
| Electrical Engineering | 3.58% | 47.56x |
| Data Analysis & Scripting | 28.93% | 44.04x |
Composition Percentage:
The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
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DEMOGRAPHICS
The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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