Dstillery Audiences

DATA CENTERS

Audience Size: 13.6 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Mac Users.

Interest Composition Index
Mac Users 40.58% 58.02x
Cybersecurity Researchers 82.61% 43.27x
Techies 48.55% 36.82x
Market Intelligence Researchers 26.81% 32.79x
Laptop Researchers 36.23% 32.62x
IT Decision Makers 69.57% 31.39x
HDTV Researchers 39.13% 31.33x
Cloud Security Researchers 87.68% 30.91x
Web Conferences and Remote Workers 62.32% 29.28x
Camera Review Readers 47.10% 28.64x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Topshop.

Location Composition Index
Topshop 0.01% 0.76x
Carhartt 0.04% 0.68x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is bleepingcomputer.com.

Website Composition Index
bleepingcomputer.com 70.98% 98.79x
spiceworks.com 25.83% 71.99x
techspot.com 24.82% 47.65x
chromeunboxed.com 15.96% 44.20x
reviewgeek.com 25.74% 42.02x
pcworld.com 18.48% 41.26x
techcrunch.com 51.51% 41.01x
zdnet.com 66.88% 37.53x
wccftech.com 25.36% 34.70x
9to5google.com 28.20% 33.80x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 9.93% 48.03x
Technology News 45.59% 41.56x
Computers & Accessories 27.83% 33.25x
Data, Analytics & Coding 2.66% 27.32x
Small Business Resources 15.66% 26.23x
Data Analysis & Scripting 8.53% 23.36x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 1.96% 22.28x
Build Your Own Computer Enthusiasts 22.24% 19.99x
Photography 6.43% 19.37x
Canada Culture and Tourism 3.50% 18.41x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male