Dstillery Audiences

DATA CENTERS

Audience Size: 37.8 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 37.8 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 84.25% 39.24x
IT Decision Makers 59.84% 37.44x
Tech News Enthusiasts 52.49% 37.27x
Mac Users 47.77% 34.68x
Camera Review Readers 47.24% 33.89x
Android Fans 44.36% 27.70x
Mobile Phone Comparison Shoppers 49.61% 27.29x
Techies 52.23% 26.54x
Apple Fans 48.82% 26.00x
High End TV Shoppers 47.24% 25.57x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.05% 2.90x
Old Navy 0.05% 2.87x
Journeys 0.05% 2.25x
Buckle 0.03% 1.87x
Chicos 0.02% 1.78x
The Childrens Place 0.03% 1.47x
Mens Wearhouse 0.02% 1.34x
Maurices 0.03% 1.07x
Carhartt 0.13% 1.04x
Topshop 0.01% 0.76x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is threatpost.com.

Website Composition Index
threatpost.com 81.70% 552.75x
techrepublic.com 25.42% 110.80x
bleepingcomputer.com 65.81% 103.67x
itsfoss.com 16.66% 71.30x
onmsft.com 9.86% 69.08x
hothardware.com 16.89% 64.57x
chromeunboxed.com 17.10% 52.34x
whatismyip.com 6.99% 51.17x
gizchina.com 10.36% 51.14x
tecmint.com 7.29% 50.38x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 1.77% 43.91x
Routers, Switches & Networking 8.74% 34.70x
Technology News 50.88% 34.44x
Computers & Accessories 27.68% 34.14x
Medical Journals 1.66% 26.04x
Australia & New Zealand Media 1.51% 18.59x
Space & National Security 5.93% 18.16x
Build Your Own Computer Enthusiasts 20.03% 16.73x
Data Analysis & Scripting 7.02% 16.70x
Small Business Resources 27.32% 16.32x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male