Dstillery Audiences

DATA CENTERS

Audience Size: 48.1 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 68.21% 31.51x
IT Decision Makers 51.04% 25.66x
Web Conferences and Remote Workers 64.27% 24.87x
Camera Review Readers 44.08% 23.04x
Tech News Enthusiasts 40.37% 22.37x
Laptop Researchers 45.01% 21.59x
Business Decision Makers 36.89% 20.25x
High End TV Shoppers 42.23% 20.01x
Apple Fans 39.91% 18.86x
Mobile Phone Comparison Shoppers 40.14% 18.68x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 4.71x
Old Navy 0.02% 1.65x
Victoria's Secret 0.02% 1.62x
Topshop 0.01% 0.76x
Carhartt 0.02% 0.57x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is threatpost.com.

Website Composition Index
threatpost.com 60.12% 350.77x
csoonline.com 29.63% 216.89x
thenewstack.io 14.42% 128.65x
betanews.com 19.75% 105.16x
cio.com 20.22% 90.84x
itsfoss.com 15.51% 89.28x
thurrott.com 9.08% 85.55x
linuxhint.com 10.64% 84.57x
ghacks.net 17.65% 80.61x
computerworld.com 24.50% 80.56x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 7.43% 86.54x
Business News & Information Readers 3.72% 82.08x
Work Productivity 2.15% 63.13x
Mobile Industry Information 2.73% 59.28x
Routers, Switches & Networking 21.27% 54.22x
Electrical Engineering 1.78% 45.45x
Corporate Employment Pages 2.02% 44.87x
Learning & Development Products 1.40% 44.78x
Marketing Professionals 1.49% 38.92x
Clean Energy 0.74% 34.04x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male