Dstillery Audiences

DATA CENTERS

Audience Size: 139.7 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 139.7 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Web Conferences and Remote Workers.

Interest Composition Index
Web Conferences and Remote Workers 74.91% 29.18x
Cybersecurity Researchers 63.92% 28.20x
IT Decision Makers 56.94% 24.57x
Laptop Researchers 53.82% 23.49x
Microsoft Friendly Developers 63.85% 22.63x
Enterprise Field Services Researchers 58.95% 22.35x
Open Source Developers 61.92% 22.03x
Camera Review Readers 48.03% 21.70x
High End TV Shoppers 48.70% 20.48x
Medical Coding Content Readers 6.90% 20.12x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Columbia.

Location Composition Index
Columbia 0.02% 5.91x
Tommy Bahama 0.01% 4.71x
Lane Bryant 0.01% 2.94x
Journeys 0.01% 2.51x
Carhartt 0.08% 0.84x
Topshop 0.01% 0.76x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is paloaltonetworks.com.

Website Composition Index
paloaltonetworks.com 15.22% 424.41x
hpe.com 25.49% 300.08x
threatpost.com 34.75% 271.96x
crn.com 19.09% 254.30x
comptia.org 6.75% 188.45x
networkworld.com 28.70% 169.47x
petri.com 13.11% 152.93x
techgenix.com 14.00% 151.66x
csoonline.com 25.03% 145.56x
phoronix.com 9.01% 141.07x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 3.44% 130.77x
Computer Printers 1.40% 118.42x
Startup Investment 17.95% 69.56x
Work Productivity 5.49% 65.92x
Robotics 1.89% 52.60x
Retail Industry News 2.27% 49.31x
Assorted Topics (Business Support ToolsForm Templates) 0.69% 49.13x
Business News & Information Readers 13.70% 48.87x
Routers, Switches & Networking 37.32% 47.40x
Mobile Industry Information 4.09% 42.79x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male