Dstillery Audiences

DATA CENTERS

Audience Size: 58.1 Thousand Devices

Explore the Data Centers Audience

Below you'll find more information about the Data Centers audience, broken down in different categories based on their digital and physical behaviors. These are 58.1 thousand unique devices whose actions qualify for the Data Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Data Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Data Centers audience is Cybersecurity Researchers.

Interest Composition Index
Cybersecurity Researchers 83.90% 35.71x
IT Decision Makers 56.95% 31.13x
Tech News Enthusiasts 45.93% 28.56x
Camera Review Readers 45.93% 26.25x
Mobile Phone Comparison Shoppers 48.31% 24.27x
Techies 41.53% 23.88x
Mac Users 43.56% 23.08x
Laptop Researchers 49.83% 22.86x
Android Fans 41.36% 22.70x
Apple Fans 49.49% 22.60x
Composition Percentage: The overlap percentage between the Data Centers audience and the Interest attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Data Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Data Centers audience is Talbots.

Location Composition Index
Talbots 0.05% 5.83x
Tommy Bahama 0.01% 4.71x
Hollister 0.03% 3.84x
Chicos 0.05% 3.47x
Zumiez 0.03% 3.08x
Banana Republic 0.03% 2.89x
Jos A. Bank Clothiers 0.03% 2.83x
Lane Bryant 0.03% 2.44x
Buckle 0.03% 2.17x
Old Navy 0.05% 2.06x
Composition Percentage: The overlap percentage between the Data Centers audience and the Location attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Data Centers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Data Centers audience is threatpost.com.

Website Composition Index
threatpost.com 82.42% 411.96x
csoonline.com 23.23% 196.34x
betanews.com 22.74% 165.07x
thenewstack.io 16.79% 163.12x
thurrott.com 14.26% 123.12x
bleepingcomputer.com 59.32% 99.99x
itsfoss.com 15.23% 96.47x
infoworld.com 7.62% 84.55x
onmsft.com 13.03% 80.21x
ghacks.net 12.61% 78.52x
Composition Percentage: The overlap percentage between the Data Centers audience and the Web attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Data Centers audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 1.38% 64.81x
Startup Investment 2.75% 49.67x
Routers, Switches & Networking 11.02% 35.43x
Electrical Engineering 0.87% 32.42x
Computers & Accessories 29.36% 30.85x
Technology News 49.41% 26.70x
Corporate Employment Pages 0.94% 24.89x
Marketing Professionals 0.50% 23.18x
Space & National Security 7.52% 21.98x
Data Analysis & Scripting 9.61% 19.75x
Composition Percentage: The overlap percentage between the Data Centers audience and the Content Affinity attribute.
Index: A comparison of the Data Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Data Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male