Explore the Dating & Relationships Audience
Below you'll find more information about the Dating & Relationships audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dating & Relationships audience.
INTERESTS
The Dating & Relationships audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dating & Relationships audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 56.87% | 23.16x |
| Romantics | 51.85% | 19.76x |
| Women's Fitness Enthusiasts | 29.39% | 17.22x |
| Adult Acne Sufferers | 39.42% | 16.68x |
| Women's Fashion Magazine Readers | 27.90% | 16.44x |
| Astrology Enthusiasts | 36.30% | 15.05x |
| Bodybuilding Enthusiasts | 34.71% | 14.42x |
| Senior Caregivers | 37.37% | 13.58x |
| Divorcees | 32.61% | 13.50x |
| Men's Health Researchers | 22.95% | 13.34x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Interest attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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APPAREL RETAILERS
The Dating & Relationships audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dating & Relationships audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.00% | 1.48x |
| Belk | 0.02% | 1.40x |
| Zara | 0.03% | 1.36x |
| LL Bean | 0.01% | 1.28x |
| H&M | 0.04% | 1.20x |
| Eddie Bauer | 0.02% | 1.18x |
| Columbia | 0.01% | 1.16x |
| Charlotte Russe | 0.02% | 1.15x |
| American Apparel | 0.03% | 1.13x |
| Gap | 0.11% | 1.13x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Location attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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WEBSITES
The Dating & Relationships audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dating & Relationships audience is hookingupsmart.com.
| Website | Composition | Index |
| hookingupsmart.com | 1.35% | 143.12x |
| whatdomenreallythink.com | 1.74% | 135.89x |
| anewmode.com | 13.47% | 131.56x |
| lovepanky.com | 3.98% | 125.30x |
| vixendaily.com | 15.87% | 121.31x |
| newlovetimes.com | 2.63% | 116.38x |
| attractioninstitute.com | 1.59% | 114.94x |
| marsvenus.com | 3.50% | 113.72x |
| postmalesyndrome.com | 1.26% | 110.98x |
| understandingrelationships.com | 1.21% | 110.51x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Web attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dating & Relationships audience is Assorted Topics #11273 (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.36% | 22.27x |
| Reproductive Health | 8.54% | 20.12x |
| Home Décor, Furniture, & Decorating | 0.08% | 19.65x |
| Numerology & Astrology | 6.81% | 18.78x |
| Local & Travel England - East Midlands | 0.24% | 18.54x |
| Yoga & Meditation | 6.16% | 17.54x |
| Mysticism | 0.29% | 16.86x |
| Dermatology | 9.94% | 16.66x |
| Psychiatry & Emotional Health | 22.32% | 16.60x |
| Psychics & Horoscopes | 17.59% | 15.79x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Content Affinity attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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DEMOGRAPHICS
The Dating & Relationships audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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