Explore the Dating & Relationships Audience
Below you'll find more information about the Dating & Relationships audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dating & Relationships audience.
INTERESTS
The Dating & Relationships audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dating & Relationships audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 57.79% | 29.68x |
| Romantics | 52.97% | 25.51x |
| Women's Fitness Enthusiasts | 31.70% | 22.21x |
| Teen Content Readers | 43.59% | 21.58x |
| Women's Fashion Magazine Readers | 30.97% | 21.46x |
| Adult Acne Sufferers | 39.75% | 21.34x |
| Astrology Enthusiasts | 36.84% | 20.65x |
| Women's Health Researchers | 34.51% | 20.31x |
| Counseling Researchers | 36.76% | 18.59x |
| Bodybuilding Enthusiasts | 33.24% | 18.51x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Interest attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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APPAREL RETAILERS
The Dating & Relationships audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dating & Relationships audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 1.47x |
| The North Face | 0.02% | 1.31x |
| Jos A. Bank Clothiers | 0.32% | 1.27x |
| Supreme | 0.02% | 1.26x |
| American Eagle Outfitters | 0.03% | 1.19x |
| Johnston and Murphy | 0.08% | 1.18x |
| Bonobos | 0.04% | 1.17x |
| Mens Wearhouse | 0.47% | 1.17x |
| J. Crew | 0.03% | 1.16x |
| Gap | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Location attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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WEBSITES
The Dating & Relationships audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dating & Relationships audience is hookingupsmart.com.
| Website | Composition | Index |
| hookingupsmart.com | 1.17% | 126.09x |
| whatdomenreallythink.com | 1.63% | 119.72x |
| anewmode.com | 14.67% | 116.65x |
| attractioninstitute.com | 1.16% | 111.15x |
| vixendaily.com | 14.96% | 109.26x |
| marsvenus.com | 3.11% | 105.71x |
| lovepanky.com | 10.81% | 101.28x |
| newlovetimes.com | 2.09% | 100.44x |
| postmalesyndrome.com | 1.55% | 99.25x |
| beautyandtips.com | 1.32% | 98.69x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Web attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dating & Relationships audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.32% | 24.61x |
| Reproductive Health | 7.23% | 23.37x |
| Numerology & Astrology | 6.88% | 19.53x |
| Dermatology | 8.06% | 19.53x |
| Yoga & Meditation | 5.70% | 18.63x |
| Psychiatry & Emotional Health | 20.53% | 17.78x |
| Home Décor, Furniture, & Decorating | 0.04% | 17.70x |
| Mysticism | 0.34% | 17.45x |
| Beach & Intimate Wear | 1.38% | 17.05x |
| Local & Travel England - East Midlands | 0.25% | 16.59x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Content Affinity attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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DEMOGRAPHICS
The Dating & Relationships audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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