Explore the Dating & Relationships Audience
Below you'll find more information about the Dating & Relationships audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Dating & Relationships audience.
INTERESTS
The Dating & Relationships audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dating & Relationships audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 68.63% | 22.19x |
| Romantics | 58.81% | 18.59x |
| Teen Content Readers | 51.07% | 16.90x |
| Adult Acne Sufferers | 47.26% | 16.45x |
| Astrology Enthusiasts | 44.86% | 16.22x |
| Women's Health Researchers | 44.81% | 16.10x |
| Women's Fitness Enthusiasts | 43.36% | 16.06x |
| Women's Fashion Magazine Readers | 43.12% | 15.59x |
| Men's Health Researchers | 38.57% | 13.29x |
| Bodybuilding Enthusiasts | 36.41% | 13.26x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Interest attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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APPAREL RETAILERS
The Dating & Relationships audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dating & Relationships audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.46x |
| Forever 21 | 0.04% | 1.42x |
| Zara | 0.02% | 1.42x |
| Armani | 0.02% | 1.41x |
| Lululemon | 0.04% | 1.36x |
| Uniqlo | 0.01% | 1.35x |
| Free People | 0.02% | 1.33x |
| Buckle | 0.04% | 1.28x |
| Urban Outfitters | 0.03% | 1.27x |
| Ann Taylor | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Location attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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WEBSITES
The Dating & Relationships audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dating & Relationships audience is gettingtotruelove.com.
| Website | Composition | Index |
| gettingtotruelove.com | 1.71% | 138.57x |
| marsvenus.com | 1.57% | 113.46x |
| anewmode.com | 18.47% | 110.47x |
| vixendaily.com | 16.42% | 109.91x |
| eharmony.com | 4.15% | 103.89x |
| lovepanky.com | 22.08% | 98.75x |
| youqueen.com | 3.78% | 97.73x |
| howtogettheguy.com | 2.31% | 91.51x |
| postmalesyndrome.com | 1.38% | 90.81x |
| xojane.com | 4.72% | 88.78x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Web attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dating & Relationships audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 2.84% | 30.49x |
| Reproductive Health | 2.70% | 22.81x |
| Numerology & Astrology | 6.36% | 19.31x |
| Mysticism | 0.33% | 18.46x |
| Psychiatry & Emotional Health | 15.52% | 18.07x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 17.98x |
| Dermatology | 2.76% | 17.79x |
| Yoga & Meditation | 3.81% | 17.75x |
| Instagram Management | 0.29% | 15.93x |
| Travel, Food, Fashion & Fitness | 2.92% | 15.68x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Content Affinity attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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DEMOGRAPHICS
The Dating & Relationships audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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