Explore the Dating & Relationships Audience
Below you'll find more information about the Dating & Relationships audience, broken down in different categories based on their digital and physical behaviors. These are 519 thousand unique devices whose actions qualify for the Dating & Relationships audience.
INTERESTS
The Dating & Relationships audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dating & Relationships audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 71.66% | 29.07x |
| Readers of Buddhist Content | 61.73% | 28.99x |
| Teen Content Readers | 44.81% | 19.58x |
| Adult Acne Sufferers | 43.47% | 19.57x |
| Women's Health Researchers | 32.21% | 18.75x |
| Romantics | 55.88% | 18.70x |
| Women's Fitness Enthusiasts | 31.07% | 18.54x |
| Astrology Enthusiasts | 44.41% | 17.97x |
| Yogis | 32.00% | 17.93x |
| Counseling Researchers | 50.73% | 17.59x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Interest attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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APPAREL RETAILERS
The Dating & Relationships audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dating & Relationships audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.03% | 2.02x |
| Hollister | 0.02% | 1.77x |
| Buckle | 0.03% | 1.74x |
| Coach | 0.01% | 1.73x |
| Journeys | 0.04% | 1.72x |
| LOFT | 0.03% | 1.70x |
| H&M | 0.02% | 1.68x |
| Lululemon | 0.01% | 1.64x |
| Express | 0.03% | 1.59x |
| Gymboree | 0.02% | 1.37x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Location attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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WEBSITES
The Dating & Relationships audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dating & Relationships audience is vixendaily.com.
| Website | Composition | Index |
| vixendaily.com | 15.24% | 241.19x |
| howtogettheguy.com | 3.37% | 208.32x |
| anewmode.com | 24.14% | 204.13x |
| girlsaskguys.com | 8.20% | 193.72x |
| talkaboutmarriage.com | 4.79% | 172.63x |
| professional-counselling.com | 1.95% | 163.04x |
| lovepanky.com | 35.97% | 161.91x |
| verilymag.com | 11.66% | 159.51x |
| thinkaloud.net | 5.15% | 151.67x |
| millennialships.com | 2.77% | 150.85x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Web attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dating & Relationships audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 3.23% | 47.39x |
| Numerology & Astrology | 1.01% | 31.45x |
| Yoga & Meditation | 0.73% | 23.10x |
| Hair & Beauty | 0.06% | 22.88x |
| Mysticism | 0.10% | 22.51x |
| Psychics & Horoscopes | 16.05% | 22.39x |
| Jokes & Riddles | 0.14% | 22.32x |
| Dermatology | 0.13% | 21.89x |
| Higher Education | 0.10% | 20.57x |
| African-American Hair | 0.56% | 20.27x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Content Affinity attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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DEMOGRAPHICS
The Dating & Relationships audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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