Explore the Dating & Relationships Audience
Below you'll find more information about the Dating & Relationships audience, broken down in different categories based on their digital and physical behaviors. These are 902.3 thousand unique devices whose actions qualify for the Dating & Relationships audience.
INTERESTS
The Dating & Relationships audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dating & Relationships audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 67.45% | 22.47x |
| Romantics | 55.08% | 16.67x |
| Teen Content Readers | 52.02% | 16.23x |
| Adult Acne Sufferers | 48.16% | 16.08x |
| Women's Health Researchers | 40.01% | 16.05x |
| Women's Fashion Magazine Readers | 41.90% | 15.94x |
| Women's Fitness Enthusiasts | 41.13% | 15.85x |
| Astrology Enthusiasts | 46.46% | 14.63x |
| Yogis | 37.73% | 13.98x |
| College Students | 36.94% | 13.75x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Interest attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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APPAREL RETAILERS
The Dating & Relationships audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dating & Relationships audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 2.06x |
| Buckle | 0.01% | 1.93x |
| Journeys | 0.02% | 1.81x |
| Dressbarn | 0.01% | 1.73x |
| The Childrens Place | 0.02% | 1.60x |
| Jos A. Bank Clothiers | 0.01% | 1.58x |
| Lane Bryant | 0.01% | 1.49x |
| White House Black Market | 0.01% | 1.39x |
| Maurices | 0.02% | 1.37x |
| Chicos | 0.01% | 1.35x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Location attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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WEBSITES
The Dating & Relationships audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dating & Relationships audience is eharmony.com.
| Website | Composition | Index |
| eharmony.com | 1.39% | 125.75x |
| vixendaily.com | 17.09% | 119.62x |
| youqueen.com | 2.71% | 108.96x |
| girlsaskguys.com | 17.41% | 108.64x |
| postmalesyndrome.com | 1.17% | 106.86x |
| lovepanky.com | 26.42% | 104.19x |
| anewmode.com | 23.18% | 102.57x |
| talkaboutmarriage.com | 3.26% | 100.35x |
| divorcemag.com | 1.94% | 97.12x |
| bodylanguagecentral.com | 1.61% | 93.07x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Web attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dating & Relationships audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 3.79% | 30.77x |
| Reproductive Health | 1.06% | 22.05x |
| Teaching Abroad | 0.09% | 21.40x |
| Numerology & Astrology | 4.69% | 19.97x |
| Beach & Intimate Wear | 0.27% | 17.41x |
| Yoga & Meditation | 3.15% | 17.37x |
| Addiction & Recovery Reference | 1.21% | 17.29x |
| Job Interview Process | 0.50% | 17.14x |
| Higher Education | 0.65% | 16.93x |
| Dermatology | 1.02% | 16.72x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Content Affinity attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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DEMOGRAPHICS
The Dating & Relationships audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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