Explore the Dating & Relationships Audience
Below you'll find more information about the Dating & Relationships audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dating & Relationships audience.
INTERESTS
The Dating & Relationships audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dating & Relationships audience is Online Daters.
| Interest | Composition | Index |
| Online Daters | 64.23% | 23.39x |
| Romantics | 54.73% | 18.66x |
| Women's Fashion Magazine Readers | 40.74% | 17.78x |
| Teen Content Readers | 50.13% | 17.74x |
| Women's Health Researchers | 39.05% | 17.73x |
| Adult Acne Sufferers | 44.48% | 17.30x |
| Women's Fitness Enthusiasts | 38.75% | 17.29x |
| Astrology Enthusiasts | 43.79% | 16.15x |
| Curly Hair Care Shoppers | 39.10% | 15.41x |
| Yogis | 34.26% | 14.97x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Interest attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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APPAREL RETAILERS
The Dating & Relationships audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dating & Relationships audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.01% | 1.48x |
| Victoria's Secret | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 1.00x |
| Carhartt | 0.14% | 1.00x |
| Old Navy | 0.01% | 0.98x |
| Maurices | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Location attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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WEBSITES
The Dating & Relationships audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dating & Relationships audience is eharmony.com.
| Website | Composition | Index |
| eharmony.com | 1.90% | 112.17x |
| vixendaily.com | 16.41% | 110.97x |
| anewmode.com | 21.56% | 109.41x |
| girlsaskguys.com | 22.59% | 104.44x |
| youqueen.com | 3.08% | 98.47x |
| lovepanky.com | 24.80% | 97.48x |
| postmalesyndrome.com | 1.40% | 94.72x |
| talkaboutmarriage.com | 3.10% | 93.19x |
| xojane.com | 1.42% | 92.94x |
| maritimeherald.com | 1.02% | 92.86x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Web attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dating & Relationships audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 3.24% | 31.71x |
| Reproductive Health | 1.35% | 23.73x |
| Numerology & Astrology | 4.82% | 23.15x |
| Teaching Abroad | 0.10% | 19.78x |
| Dermatology | 1.29% | 17.84x |
| Yoga & Meditation | 3.13% | 17.44x |
| Job Interview Process | 0.55% | 17.10x |
| Addiction & Recovery Reference | 1.39% | 16.28x |
| Beach & Intimate Wear | 0.29% | 16.19x |
| Jokes & Riddles | 1.44% | 16.16x |
Composition Percentage:
The overlap percentage between the Dating & Relationships audience and the Content Affinity attribute.
Index: A comparison of the Dating & Relationships audience to the internet population.
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DEMOGRAPHICS
The Dating & Relationships audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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