Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 728.6 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 728.6 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 45.94% 16.09x
Mid-Atlantic Voters 39.85% 15.00x
Penn State Nittany Lions Fans 33.61% 14.91x
North East State Fair Visitors 43.10% 14.52x
Philadelphia Trip Planners 28.12% 13.41x
Mid-Range Grocery Shoppers 35.39% 12.95x
Federal Employee Benefits Researchers 27.07% 12.45x
Retired Government Employees 27.30% 12.20x
Pennsylvania County and Local Fair Visitors 36.09% 11.91x
Baltimore Ravens Fans 30.29% 11.03x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location Composition Index
Talbots 0.03% 4.75x
Lane Bryant 0.02% 3.20x
Banana Republic 0.01% 2.34x
White House Black Market 0.01% 2.08x
Levi Strauss 0.01% 0.63x
Carhartt 0.08% 0.55x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawaretoday.com.

Website Composition Index
delawaretoday.com 3.32% 253.96x
delawarestatenews.net 10.90% 253.44x
middletowntranscript.com 5.65% 252.02x
sussexcountian.com 3.95% 238.01x
milfordbeacon.com 1.87% 232.29x
mdcoastdispatch.com 5.71% 227.50x
scsuntimes.com 3.29% 225.50x
wdel.com 5.00% 218.67x
doverpost.com 13.35% 217.15x
newarkpostonline.com 7.95% 213.25x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.65% 42.96x
Lacrosse College Athletics 1.08% 21.98x
Virginia Athletics 0.38% 18.78x
New Jersey Travel Location Cluster 9.59% 18.02x
Philadelphia Cluster 28.64% 16.38x
Baltimore Cluster 50.22% 15.49x
Washington & Northern Virginia 19.55% 14.00x
Northeast Pennsylvania Cluster 17.36% 11.73x
South Carolina Beach Travel 0.94% 11.54x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.53x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female