Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 278.3 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 278.3 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 11.82% 20.41x
Philadelphia Trip Planners 31.70% 19.51x
Penn State Nittany Lions Fans 26.41% 17.58x
Washington DC Trip Planners 24.52% 15.73x
South Atlantic State Fair Visitors 40.91% 14.46x
Mid-Atlantic Voters 38.91% 14.19x
Drama Show Watchers 10.12% 13.26x
Baltimore Orioles Fans 26.79% 12.24x
Nashville Trip Planners 19.15% 11.96x
Federal Employee Benefits Researchers 17.83% 11.70x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location Composition Index
Talbots 0.12% 10.70x
Aeropostale 0.04% 2.91x
American Eagle Outfitters 0.04% 2.32x
Hollister 0.01% 1.96x
Lululemon 0.02% 1.91x
J. Crew 0.01% 1.65x
Zumiez 0.04% 1.61x
Dressbarn 0.01% 1.59x
Victoria's Secret 0.02% 1.49x
H&M 0.02% 1.45x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is newarkpostonline.com.

Website Composition Index
newarkpostonline.com 13.91% 366.11x
wboc.com 20.69% 323.12x
wrde.com 6.06% 278.85x
wmdt.com 30.22% 275.00x
myeasternshoremd.com 9.55% 242.63x
wdel.com 52.98% 235.47x
cecildaily.com 14.40% 224.95x
stardem.com 7.60% 205.64x
delmarvanow.com 36.53% 203.05x
recordstar.com 3.05% 166.73x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 4.75% 130.45x
Ohio Universities 5.71% 40.87x
New Jersey Travel Location Cluster 10.38% 40.78x
New Hampshire News 7.80% 22.65x
Hudson Valley New York Media 10.12% 21.68x
Philadelphia Cluster 26.55% 20.89x
Florida Naples News Cluster 7.54% 20.74x
Charity Walks 1.87% 19.25x
Northern California Cluster 9.21% 18.31x
South Dakota Cluster 6.87% 18.24x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male