Explore the Delaware Cluster Audience
Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 257.3 thousand unique devices whose actions qualify for the Delaware Cluster audience.
INTERESTS
The Delaware Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 56.17% | 19.28x |
| Penn State Nittany Lions Fans | 36.17% | 16.79x |
| Philadelphia Trip Planners | 30.81% | 16.56x |
| Mid-Atlantic Voters | 45.15% | 15.69x |
| Retired Government Employees | 33.40% | 15.34x |
| Federal Employee Benefits Researchers | 33.83% | 15.23x |
| North East State Fair Visitors | 46.33% | 14.16x |
| Mid-Range Grocery Shoppers | 39.46% | 13.32x |
| Pennsylvania County and Local Fair Visitors | 38.19% | 12.29x |
| Baltimore Orioles Fans | 32.10% | 12.21x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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APPAREL RETAILERS
The Delaware Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.75x |
| Levi Strauss | 0.01% | 0.63x |
| Carhartt | 0.03% | 0.55x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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WEBSITES
The Delaware Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.
| Website | Composition | Index |
| delawarestatenews.net | 19.50% | 369.08x |
| doverpost.com | 9.51% | 338.04x |
| myeasternshoremd.com | 6.99% | 316.06x |
| newarkpostonline.com | 9.99% | 315.46x |
| wdel.com | 14.86% | 303.16x |
| wrde.com | 10.06% | 299.66x |
| wmdt.com | 35.91% | 287.28x |
| wboc.com | 50.12% | 279.48x |
| cecildaily.com | 10.40% | 259.76x |
| delmarvanow.com | 47.39% | 213.71x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.41% | 57.46x |
| Lacrosse College Athletics | 0.59% | 33.43x |
| Virginia Athletics | 0.26% | 29.62x |
| New Jersey Travel Location Cluster | 7.01% | 21.98x |
| South Carolina Beach Travel | 0.38% | 20.30x |
| Philadelphia Cluster | 30.16% | 20.07x |
| Washington & Northern Virginia | 18.75% | 18.53x |
| Baltimore Cluster | 51.26% | 16.45x |
| Northeast Pennsylvania Cluster | 16.80% | 14.82x |
| New England & Ivy League Sports | 0.60% | 13.75x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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DEMOGRAPHICS
The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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