Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 551.4 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 551.4 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 27.65% 17.06x
Mid-Atlantic Voters 32.67% 16.41x
Philadelphia Trip Planners 25.15% 15.92x
Mid-Range Grocery Shoppers 37.26% 15.67x
Republicans 23.19% 13.34x
Washington DC Trip Planners 29.25% 12.71x
Baltimore Ravens Fans 19.93% 11.91x
Federal Employee Benefits Researchers 18.90% 11.60x
Philadelphia Phillies Fans 21.17% 11.56x
Retired Government Employees 18.86% 11.34x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is REI.

Location Composition Index
REI 0.09% 4.95x
Talbots 0.15% 3.34x
Dressbarn 0.12% 3.03x
Columbia 0.02% 2.06x
J. Crew 0.06% 1.86x
Lane Bryant 0.07% 1.60x
Tommy Bahama 0.03% 1.45x
Coach 0.08% 1.42x
American Eagle Outfitters 0.06% 1.32x
Ralph Lauren 0.01% 1.28x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawaretoday.com.

Website Composition Index
delawaretoday.com 9.87% 513.00x
wdel.com 5.82% 499.00x
delmarvalife.com 4.72% 494.57x
dartfirststate.com 4.60% 481.28x
wmdt.com 12.65% 478.74x
myeasternshoremd.com 4.89% 461.43x
mdcoastdispatch.com 13.62% 413.67x
capegazette.com 19.94% 400.41x
wboc.com 46.87% 360.58x
stardem.com 5.58% 354.67x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.05% 56.16x
Lacrosse College Athletics 3.25% 28.00x
New Jersey Travel Location Cluster 12.50% 23.19x
Philadelphia Cluster 21.56% 23.03x
Virginia Athletics 1.14% 22.65x
Baltimore Cluster 35.02% 21.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 16.13x
Central Pennsylvania Cluster 19.98% 14.90x
Washington & Northern Virginia 15.91% 14.08x
Northeast Pennsylvania Cluster 12.07% 13.59x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male