Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 502.4 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 502.4 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 50.77% 14.28x
Penn State Nittany Lions Fans 37.51% 14.20x
Mid-Atlantic Voters 44.61% 13.21x
Philadelphia Trip Planners 32.65% 12.47x
Federal Employee Benefits Researchers 33.70% 12.34x
Retired Government Employees 33.38% 12.21x
Mid-Range Grocery Shoppers 40.34% 11.80x
Pennsylvania County and Local Fair Visitors 40.36% 11.09x
North East State Fair Visitors 41.45% 11.08x
Baltimore Orioles Fans 30.85% 10.44x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 2.44x
Zumiez 0.01% 1.81x
American Eagle Outfitters 0.01% 1.74x
Jos A. Bank Clothiers 0.01% 1.65x
White House Black Market 0.01% 1.43x
Old Navy 0.01% 0.90x
Levi Strauss 0.01% 0.63x
Carhartt 0.08% 0.56x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is middletowntranscript.com.

Website Composition Index
middletowntranscript.com 5.66% 261.06x
delawaretoday.com 2.81% 258.60x
delawarestatenews.net 11.96% 252.86x
sussexcountian.com 4.21% 244.77x
mdcoastdispatch.com 4.87% 235.97x
wdel.com 4.28% 225.38x
scsuntimes.com 2.90% 224.79x
doverpost.com 12.03% 217.83x
newarkpostonline.com 8.74% 210.32x
myeasternshoremd.com 6.48% 199.95x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.67% 33.80x
Lacrosse College Athletics 1.08% 24.19x
Virginia Athletics 0.37% 19.16x
New Jersey Travel Location Cluster 10.05% 16.99x
Philadelphia Cluster 31.42% 15.74x
Washington & Northern Virginia 22.93% 14.14x
Baltimore Cluster 55.67% 13.83x
South Carolina Beach Travel 0.86% 12.65x
Northeast Pennsylvania Cluster 19.72% 12.07x
Local & Travel England - Northern England 0.20% 9.64x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male