Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 551.6 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 551.6 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 30.17% 15.66x
Mid-Atlantic Voters 30.88% 15.20x
Mid-Range Grocery Shoppers 33.74% 14.73x
Philadelphia Trip Planners 26.69% 13.17x
Republicans 26.81% 12.11x
Washington DC Trip Planners 28.45% 11.83x
Baltimore Ravens Fans 21.71% 10.61x
Federal Employee Benefits Researchers 19.43% 10.45x
Norfolk and Virginia Beach Trip Planners 25.74% 10.31x
Retired Government Employees 19.76% 10.25x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Columbia.

Location Composition Index
Columbia 0.03% 2.21x
LL Bean 0.02% 2.11x
Uniqlo 0.03% 1.75x
Club Monaco 0.03% 1.64x
Express Outlets 0.01% 1.57x
Supreme 0.02% 1.52x
Jos A. Bank Clothiers 0.43% 1.48x
Talbots 0.07% 1.40x
J. Crew 0.08% 1.37x
Ralph Lauren 0.02% 1.34x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatejobs.com.

Website Composition Index
delawarestatejobs.com 4.27% 351.30x
newarkpostonline.com 5.32% 342.75x
delawaretoday.com 9.88% 332.23x
doverpost.com 3.61% 329.03x
wmdt.com 8.56% 314.09x
delmarvalife.com 4.41% 309.50x
dartfirststate.com 4.54% 306.27x
myeasternshoremd.com 5.70% 295.79x
wdel.com 5.26% 284.99x
mdcoastdispatch.com 14.38% 270.24x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.33% 42.86x
Lacrosse College Athletics 2.67% 23.35x
Washington D.C. Hotels 0.02% 19.42x
Virginia Athletics 0.94% 17.90x
Philadelphia Cluster 22.25% 17.72x
New Jersey Travel Location Cluster 11.79% 17.59x
Baltimore Cluster 40.94% 16.32x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.27% 12.33x
Central Pennsylvania Cluster 26.30% 11.73x
Northeast Pennsylvania Cluster 15.66% 11.49x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female