Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 257.3 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 257.3 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 56.17% 19.28x
Penn State Nittany Lions Fans 36.17% 16.79x
Philadelphia Trip Planners 30.81% 16.56x
Mid-Atlantic Voters 45.15% 15.69x
Retired Government Employees 33.40% 15.34x
Federal Employee Benefits Researchers 33.83% 15.23x
North East State Fair Visitors 46.33% 14.16x
Mid-Range Grocery Shoppers 39.46% 13.32x
Pennsylvania County and Local Fair Visitors 38.19% 12.29x
Baltimore Orioles Fans 32.10% 12.21x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 0.75x
Levi Strauss 0.01% 0.63x
Carhartt 0.03% 0.55x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.

Website Composition Index
delawarestatenews.net 19.50% 369.08x
doverpost.com 9.51% 338.04x
myeasternshoremd.com 6.99% 316.06x
newarkpostonline.com 9.99% 315.46x
wdel.com 14.86% 303.16x
wrde.com 10.06% 299.66x
wmdt.com 35.91% 287.28x
wboc.com 50.12% 279.48x
cecildaily.com 10.40% 259.76x
delmarvanow.com 47.39% 213.71x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.41% 57.46x
Lacrosse College Athletics 0.59% 33.43x
Virginia Athletics 0.26% 29.62x
New Jersey Travel Location Cluster 7.01% 21.98x
South Carolina Beach Travel 0.38% 20.30x
Philadelphia Cluster 30.16% 20.07x
Washington & Northern Virginia 18.75% 18.53x
Baltimore Cluster 51.26% 16.45x
Northeast Pennsylvania Cluster 16.80% 14.82x
New England & Ivy League Sports 0.60% 13.75x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male