Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 392.7 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 392.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 58.81% 16.61x
Penn State Nittany Lions Fans 41.85% 16.15x
Philadelphia Trip Planners 36.14% 14.70x
Federal Employee Benefits Researchers 39.60% 14.35x
Retired Government Employees 39.16% 14.09x
Mid-Atlantic Voters 49.29% 14.04x
Mid-Range Grocery Shoppers 43.61% 12.09x
North East State Fair Visitors 44.70% 11.46x
Pennsylvania County and Local Fair Visitors 43.13% 11.33x
Baltimore Orioles Fans 35.97% 11.14x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 2.64x
White House Black Market 0.02% 2.62x
Gymboree 0.01% 2.15x
Jos A. Bank Clothiers 0.01% 1.90x
Gap 0.01% 1.68x
Mens Wearhouse 0.01% 1.25x
Chicos 0.01% 1.20x
Old Navy 0.02% 0.99x
Levi Strauss 0.01% 0.63x
Carhartt 0.08% 0.57x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.

Website Composition Index
delawarestatenews.net 15.37% 420.46x
doverpost.com 11.62% 363.55x
myeasternshoremd.com 7.07% 338.17x
capegazette.com 6.54% 332.24x
newarkpostonline.com 10.85% 320.76x
wrde.com 8.68% 312.60x
wmdt.com 38.08% 308.45x
wboc.com 50.48% 307.86x
cecildaily.com 11.64% 285.58x
stardem.com 9.44% 270.35x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.59% 46.49x
Lacrosse College Athletics 0.87% 31.57x
Virginia Athletics 0.34% 25.89x
New Jersey Travel Location Cluster 8.94% 21.56x
Philadelphia Cluster 31.87% 19.86x
Washington & Northern Virginia 22.07% 18.36x
South Carolina Beach Travel 0.65% 17.76x
Baltimore Cluster 55.00% 17.24x
Northeast Pennsylvania Cluster 19.59% 15.64x
Central Pennsylvania Cluster 40.60% 12.31x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female