Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 209.1 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 209.1 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 53.73% 18.26x
Philadelphia Trip Planners 28.52% 15.93x
Penn State Nittany Lions Fans 32.65% 15.77x
Mid-Atlantic Voters 46.66% 15.71x
Federal Employee Benefits Researchers 32.59% 14.51x
Retired Government Employees 32.14% 14.34x
North East State Fair Visitors 45.93% 13.50x
Mid-Range Grocery Shoppers 40.59% 12.92x
Baltimore Orioles Fans 28.91% 11.25x
Pennsylvania County and Local Fair Visitors 36.43% 11.19x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 0.63x
Carhartt 0.03% 0.50x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is wmdt.com.

Website Composition Index
wmdt.com 34.25% 297.05x
wdel.com 31.63% 289.00x
wboc.com 47.13% 269.96x
delmarvanow.com 43.46% 201.02x
delawareonline.com 63.74% 143.33x
wbal.com 7.85% 83.09x
wmar2news.com 13.48% 62.57x
visitmaryland.org 6.12% 60.63x
mocoshow.com 3.81% 54.68x
dailylocal.com 5.38% 52.29x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.24% 46.03x
Lacrosse College Athletics 0.60% 28.39x
Virginia Athletics 0.30% 21.95x
New Jersey Travel Location Cluster 6.25% 21.43x
Philadelphia Cluster 28.70% 19.60x
Washington & Northern Virginia 16.71% 17.64x
South Carolina Beach Travel 0.20% 17.07x
Baltimore Cluster 48.89% 15.90x
Addiction & Recovery Reference 0.10% 14.18x
Northeast Pennsylvania Cluster 14.94% 13.94x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male