Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 660.5 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 660.5 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 52.04% 16.64x
South Atlantic State Fair Visitors 50.19% 16.49x
Penn State Nittany Lions Fans 35.82% 15.70x
Mid-Atlantic Voters 39.56% 14.24x
Mid-Range Grocery Shoppers 42.88% 14.23x
Philadelphia Trip Planners 31.37% 13.57x
Republicans 31.27% 12.87x
Washington DC Trip Planners 34.76% 10.82x
Baltimore Ravens Fans 28.37% 10.62x
Federal Employee Benefits Researchers 24.26% 10.52x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.79x
Intermix 0.01% 1.74x
White House Black Market 0.48% 1.63x
Jos A. Bank Clothiers 0.33% 1.47x
Ann Taylor 0.03% 1.38x
Columbia 0.01% 1.31x
Talbots 0.04% 1.29x
Johnston and Murphy 0.54% 1.20x
Bonobos 0.08% 1.17x
Michael Kors 0.05% 1.16x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is rehobothfoodie.com.

Website Composition Index
rehobothfoodie.com 3.30% 338.64x
newarkpostonline.com 5.96% 332.69x
delawaretoday.com 8.05% 332.19x
delawarestatejobs.com 3.67% 328.53x
wmdt.com 7.98% 320.76x
doverpost.com 5.31% 319.64x
delmarvalife.com 3.57% 313.13x
dartfirststate.com 3.84% 300.71x
myeasternshoremd.com 5.74% 293.47x
wdel.com 16.70% 285.08x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.14% 46.42x
Lacrosse College Athletics 2.13% 24.10x
New Jersey Travel Location Cluster 11.45% 20.97x
Philadelphia Cluster 24.80% 20.07x
Virginia Athletics 0.77% 19.58x
Baltimore Cluster 40.11% 18.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 16.61x
Northeast Pennsylvania Cluster 15.52% 14.55x
Central Pennsylvania Cluster 27.54% 14.01x
Washington & Northern Virginia 17.45% 13.69x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male