Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 556.7 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 556.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 26.62% 18.75x
Mid-Atlantic Voters 30.62% 18.21x
Mid-Range Grocery Shoppers 35.04% 17.11x
Philadelphia Trip Planners 25.24% 16.07x
Republicans 23.05% 14.15x
Washington DC Trip Planners 27.30% 13.21x
Baltimore Ravens Fans 19.19% 13.17x
Philadelphia Phillies Fans 20.14% 12.71x
Federal Employee Benefits Researchers 17.95% 12.69x
Retired Government Employees 18.06% 12.51x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is REI.

Location Composition Index
REI 0.11% 7.24x
Dressbarn 0.11% 3.82x
Jos A. Bank Clothiers 0.30% 1.39x
Mens Wearhouse 0.35% 1.01x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is newarkpostonline.com.

Website Composition Index
newarkpostonline.com 5.21% 467.06x
delawarestatejobs.com 4.72% 458.26x
delawaretoday.com 9.86% 445.65x
wdel.com 4.99% 436.28x
delmarvalife.com 4.64% 429.91x
wmdt.com 10.53% 419.03x
dartfirststate.com 4.47% 405.42x
myeasternshoremd.com 5.63% 390.38x
mdcoastdispatch.com 13.74% 360.60x
capegazette.com 21.26% 332.25x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 3.12% 25.62x
New Jersey Travel Location Cluster 11.86% 21.62x
Philadelphia Cluster 21.64% 20.92x
Baltimore Cluster 36.44% 19.02x
Central Pennsylvania Cluster 21.42% 13.68x
Northeast Pennsylvania Cluster 12.77% 12.95x
Washington & Northern Virginia 16.37% 12.86x
South Carolina Beach Travel 2.62% 12.00x
West Virginia News 4.80% 9.36x
Assorted Topics (Viral Media, Paid Traffic) 4.40% 9.07x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female