Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 225 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 225 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 36.90% 20.14x
South Atlantic State Fair Visitors 43.94% 16.78x
Washington DC Trip Planners 17.14% 16.69x
Penn State Nittany Lions Fans 25.23% 14.45x
North East State Fair Visitors 48.05% 13.80x
Work Comes First Travelers 1.92% 13.16x
Mid-Atlantic Voters 51.38% 12.86x
Baltimore Ravens Fans 22.56% 11.92x
Philadelphia Phillies Fans 34.46% 11.41x
Vermont Trip Planners 15.78% 10.56x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location Composition Index
Talbots 0.04% 14.47x
Dressbarn 0.01% 2.98x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is newarkpostonline.com.

Website Composition Index
newarkpostonline.com 15.72% 409.84x
wboc.com 27.02% 372.24x
wmdt.com 31.16% 330.67x
wrde.com 9.24% 323.51x
myeasternshoremd.com 9.38% 310.18x
wdel.com 55.40% 304.23x
delmarvanow.com 30.24% 283.74x
cecildaily.com 15.02% 266.70x
stardem.com 8.23% 266.12x
delawareonline.com 60.66% 197.95x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.41% 157.06x
New Jersey Travel Location Cluster 6.82% 40.37x
Ohio Universities 2.97% 39.13x
Philadelphia Cluster 21.02% 25.13x
Baltimore Cluster 26.13% 20.19x
Virginia Athletics 0.12% 20.19x
Hudson Valley New York Media 5.72% 17.69x
Charity Walks 1.00% 16.27x
New Hampshire News 4.30% 16.26x
Lacrosse College Athletics 0.12% 14.62x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male