Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 653.9 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 653.9 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 44.61% 17.38x
Penn State Nittany Lions Fans 33.20% 16.02x
North East State Fair Visitors 42.86% 15.39x
Mid-Atlantic Voters 39.18% 14.72x
Philadelphia Trip Planners 29.10% 14.48x
Mid-Range Grocery Shoppers 36.28% 14.06x
Republicans 29.36% 13.65x
Pennsylvania County and Local Fair Visitors 33.82% 12.39x
Federal Employee Benefits Researchers 26.00% 11.52x
Retired Government Employees 25.82% 11.46x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location Composition Index
Talbots 0.03% 5.65x
Lane Bryant 0.03% 4.49x
Journeys 0.01% 1.41x
Levi Strauss 0.01% 0.63x
Carhartt 0.05% 0.44x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.

Website Composition Index
delawarestatenews.net 10.80% 287.47x
middletowntranscript.com 5.08% 286.32x
dartfirststate.com 2.24% 284.78x
delawaretoday.com 5.11% 283.78x
sussexcountian.com 2.98% 272.04x
delmarvalife.com 2.05% 266.07x
newarkpostonline.com 7.35% 251.24x
mdcoastdispatch.com 8.29% 247.31x
scsuntimes.com 3.63% 245.89x
doverpost.com 12.60% 245.40x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.79% 49.05x
Lacrosse College Athletics 1.42% 23.18x
Virginia Athletics 0.54% 21.08x
New Jersey Travel Location Cluster 10.69% 20.30x
Philadelphia Cluster 26.48% 18.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.88x
Baltimore Cluster 44.57% 16.50x
Washington & Northern Virginia 18.01% 13.97x
Environmental Conservation 0.07% 13.46x
Northeast Pennsylvania Cluster 16.58% 12.72x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female