Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 379.8 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 379.8 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 18.17% 19.60x
Penn State Nittany Lions Fans 31.76% 18.35x
Washington DC Trip Planners 29.03% 17.34x
Tampa and St Petersburg Trip Planners 20.34% 15.67x
South Atlantic State Fair Visitors 39.31% 14.33x
Cape Cod News Readers 25.59% 14.12x
Philadelphia Trip Planners 17.84% 13.58x
Baltimore Orioles Fans 31.00% 13.46x
Mid-Atlantic Voters 36.00% 13.23x
Drama Show Watchers 14.91% 12.85x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.72x
Gymboree 0.02% 1.68x
Banana Republic 0.02% 1.67x
Michael Kors 0.01% 1.50x
Talbots 0.01% 1.43x
White House Black Market 0.01% 1.05x
Old Navy 0.02% 0.99x
Express 0.01% 0.99x
Victoria's Secret 0.02% 0.75x
The Childrens Place 0.01% 0.72x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is newarkpostonline.com.

Website Composition Index
newarkpostonline.com 10.86% 278.78x
wrde.com 5.75% 230.57x
wboc.com 27.29% 223.34x
wmdt.com 28.22% 219.23x
myeasternshoremd.com 7.97% 208.01x
wdel.com 44.63% 182.88x
cecildaily.com 9.40% 179.35x
oceancitytoday.com 3.20% 174.04x
bluehens.com 3.25% 172.65x
delmarvanow.com 44.14% 165.21x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 7.35% 116.05x
New Jersey Travel Location Cluster 14.62% 43.73x
Ohio Universities 8.79% 40.17x
New Hampshire News 12.43% 29.33x
Hudson Valley New York Media 15.24% 25.15x
South Dakota Cluster 10.68% 24.51x
Florida Naples News Cluster 11.35% 23.76x
Virginia Athletics 0.26% 22.36x
Northern California Cluster 13.47% 21.13x
Lacrosse College Athletics 0.21% 18.68x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male