Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 572.2 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 572.2 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 53.42% 17.68x
Penn State Nittany Lions Fans 38.68% 16.32x
North East State Fair Visitors 51.65% 15.25x
Mid-Range Grocery Shoppers 44.14% 14.13x
Mid-Atlantic Voters 41.37% 13.90x
Philadelphia Trip Planners 35.64% 13.73x
Republicans 33.87% 13.62x
Federal Employee Benefits Researchers 29.08% 10.71x
Retired Government Employees 29.28% 10.65x
Washington DC Trip Planners 35.49% 10.53x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is The North Face.

Location Composition Index
The North Face 0.03% 2.31x
Columbia 0.02% 2.21x
Jos A. Bank Clothiers 0.06% 1.61x
Ralph Lauren 0.02% 1.59x
Kate Spade 0.03% 1.53x
Michael Kors 0.06% 1.49x
Bonobos 0.01% 1.48x
Uniqlo 0.02% 1.42x
Brooks Brothers 0.03% 1.37x
Talbots 0.04% 1.36x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatejobs.com.

Website Composition Index
delawarestatejobs.com 3.37% 364.41x
rehobothfoodie.com 3.11% 352.10x
delawarestatenews.net 13.61% 345.86x
delawaretoday.com 7.91% 339.19x
dartfirststate.com 3.71% 329.66x
delmarvalife.com 3.30% 319.08x
doverpost.com 6.83% 307.85x
wmdt.com 15.27% 300.85x
newarkpostonline.com 6.10% 296.49x
wdel.com 11.31% 296.33x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.04% 51.52x
Lacrosse College Athletics 1.93% 24.82x
New Jersey Travel Location Cluster 11.50% 23.25x
Philadelphia Cluster 24.95% 20.26x
Virginia Athletics 0.67% 20.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.68x
Baltimore Cluster 40.69% 18.98x
Northeast Pennsylvania Cluster 16.37% 15.43x
Washington & Northern Virginia 18.45% 14.25x
Local & Travel England - North Midlands 0.07% 13.91x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male