Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 620 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 620 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 30.43% 15.99x
Mid-Atlantic Voters 32.51% 15.37x
Mid-Range Grocery Shoppers 36.43% 14.32x
Philadelphia Trip Planners 27.09% 13.56x
Republicans 27.07% 12.30x
Baltimore Ravens Fans 23.06% 11.74x
Washington DC Trip Planners 29.96% 11.20x
Philadelphia Phillies Fans 22.38% 10.85x
Federal Employee Benefits Researchers 19.85% 10.67x
Retired Government Employees 19.74% 10.59x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Columbia.

Location Composition Index
Columbia 0.05% 3.31x
Talbots 0.09% 1.82x
Dressbarn 0.09% 1.62x
White House Black Market 0.42% 1.53x
Jos A. Bank Clothiers 0.42% 1.52x
J. Crew 0.09% 1.48x
Express Outlets 0.01% 1.42x
Uniqlo 0.02% 1.28x
Johnston and Murphy 0.40% 1.26x
Eddie Bauer 0.03% 1.25x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is newarkpostonline.com.

Website Composition Index
newarkpostonline.com 5.54% 284.95x
delawaretoday.com 9.24% 280.18x
delawarestatejobs.com 4.06% 279.32x
doverpost.com 4.21% 278.12x
delmarvalife.com 4.06% 264.50x
wmdt.com 6.97% 263.59x
myeasternshoremd.com 5.56% 248.12x
wdel.com 11.64% 248.10x
delawareworks.com 2.77% 245.86x
mdcoastdispatch.com 15.18% 223.56x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.15% 43.47x
Lacrosse College Athletics 2.59% 23.55x
Virginia Athletics 0.90% 19.00x
Philadelphia Cluster 22.86% 18.56x
New Jersey Travel Location Cluster 11.65% 18.23x
Baltimore Cluster 39.60% 16.97x
Washington D.C. Hotels 0.02% 16.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 13.79x
Central Pennsylvania Cluster 25.44% 12.80x
Northeast Pennsylvania Cluster 14.78% 12.70x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male