Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 665.4 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 665.4 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 52.00% 18.13x
North East State Fair Visitors 52.49% 17.08x
Penn State Nittany Lions Fans 35.53% 16.73x
Mid-Range Grocery Shoppers 41.59% 15.05x
Mid-Atlantic Voters 40.00% 14.94x
Philadelphia Trip Planners 31.17% 14.60x
Republicans 31.93% 13.71x
Washington DC Trip Planners 34.55% 11.37x
Federal Employee Benefits Researchers 24.82% 11.22x
Retired Government Employees 24.92% 11.14x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is The North Face.

Location Composition Index
The North Face 0.02% 2.26x
Mens Wearhouse 0.06% 1.47x
REI 0.01% 1.43x
Dressbarn 0.03% 1.31x
Jos A. Bank Clothiers 0.03% 1.28x
Ralph Lauren 0.01% 1.23x
J. Crew 0.03% 1.16x
Zumiez 0.05% 1.16x
Aeropostale 0.04% 1.14x
Gap 0.05% 1.12x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is rehobothfoodie.com.

Website Composition Index
rehobothfoodie.com 3.32% 364.47x
delawarestatejobs.com 3.64% 353.00x
delawaretoday.com 8.44% 351.01x
scsuntimes.com 2.61% 335.39x
wmdt.com 13.15% 334.87x
doverpost.com 6.33% 334.26x
delmarvalife.com 3.54% 330.56x
dartfirststate.com 3.80% 325.32x
newarkpostonline.com 5.90% 320.27x
wdel.com 14.31% 316.78x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.03% 51.55x
Lacrosse College Athletics 1.97% 24.26x
New Jersey Travel Location Cluster 11.10% 22.34x
Philadelphia Cluster 24.78% 20.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 20.34x
Baltimore Cluster 40.46% 19.21x
Virginia Athletics 0.69% 18.75x
Northeast Pennsylvania Cluster 15.50% 15.42x
Local & Travel England - North Midlands 0.06% 14.78x
Central Pennsylvania Cluster 28.12% 14.31x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female