Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 592.7 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 592.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 34.44% 14.82x
Mid-Range Grocery Shoppers 38.65% 14.50x
Philadelphia Trip Planners 24.69% 14.07x
Republicans 22.51% 11.79x
Washington DC Trip Planners 32.04% 11.67x
Baltimore Ravens Fans 20.00% 11.03x
Baltimore Orioles Fans 16.63% 10.42x
Philadelphia Phillies Fans 20.07% 10.32x
Retired Government Employees 17.00% 10.21x
Retirement Planners 19.32% 9.03x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.08% 2.61x
REI 0.03% 2.45x
Talbots 0.07% 2.09x
Ann Taylor 0.03% 1.82x
Lane Bryant 0.05% 1.67x
Tommy Bahama 0.03% 1.53x
Chicos 0.05% 1.51x
Hugo Boss 0.01% 1.26x
Brooks Brothers 0.03% 1.23x
J. Crew 0.03% 1.20x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatefair.com.

Website Composition Index
delawarestatefair.com 5.45% 532.48x
delawarestatejobs.com 4.70% 520.10x
delawaretoday.com 8.80% 492.41x
delmarvalife.com 4.48% 472.15x
wdel.com 6.44% 467.75x
dartfirststate.com 4.78% 449.49x
wmdt.com 19.63% 441.14x
myeasternshoremd.com 4.67% 439.92x
mdcoastdispatch.com 14.23% 402.63x
bluehens.com 4.98% 393.73x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.13% 53.10x
Lacrosse College Athletics 3.56% 27.76x
Virginia Athletics 1.12% 25.07x
Baltimore Cluster 35.17% 21.09x
Philadelphia Cluster 20.06% 20.87x
New Jersey Travel Location Cluster 13.01% 20.56x
Central Pennsylvania Cluster 19.50% 14.61x
Washington & Northern Virginia 16.38% 14.21x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.29% 13.29x
Northeast Pennsylvania Cluster 11.95% 13.10x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999