Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 581.1 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 581.1 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 49.30% 19.61x
Penn State Nittany Lions Fans 36.94% 17.42x
North East State Fair Visitors 47.80% 16.45x
Philadelphia Trip Planners 32.72% 15.33x
Mid-Range Grocery Shoppers 40.74% 15.26x
Mid-Atlantic Voters 40.31% 15.07x
Republicans 32.95% 14.91x
Federal Employee Benefits Researchers 27.22% 12.58x
Retired Government Employees 27.55% 12.45x
Washington DC Trip Planners 34.11% 11.46x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is The North Face.

Location Composition Index
The North Face 0.02% 2.62x
Ann Taylor 0.02% 2.00x
Belk 0.01% 1.80x
Talbots 0.03% 1.64x
Lululemon 0.03% 1.52x
Brooks Brothers 0.02% 1.49x
Ralph Lauren 0.01% 1.44x
Zumiez 0.05% 1.40x
Gymboree 0.03% 1.39x
Hollister 0.03% 1.38x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is middletowntranscript.com.

Website Composition Index
middletowntranscript.com 3.20% 341.48x
delawarestatenews.net 12.72% 338.70x
delawaretoday.com 6.82% 334.12x
dartfirststate.com 3.13% 330.50x
delmarvalife.com 2.78% 313.35x
doverpost.com 7.81% 292.89x
newarkpostonline.com 6.89% 291.35x
mdcoastdispatch.com 10.81% 290.29x
wdel.com 9.94% 289.98x
scsuntimes.com 2.70% 288.66x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.96% 54.64x
Lacrosse College Athletics 1.73% 26.36x
New Jersey Travel Location Cluster 11.16% 24.99x
Virginia Athletics 0.60% 21.62x
Philadelphia Cluster 24.75% 20.68x
Baltimore Cluster 41.92% 19.39x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 19.37x
Northeast Pennsylvania Cluster 16.31% 15.49x
Washington & Northern Virginia 18.39% 15.45x
Local & Travel England - North Midlands 0.07% 14.95x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male