Explore the Delaware Cluster Audience
Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 556.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.
INTERESTS
The Delaware Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Delaware Cluster audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 26.62% | 18.75x |
| Mid-Atlantic Voters | 30.62% | 18.21x |
| Mid-Range Grocery Shoppers | 35.04% | 17.11x |
| Philadelphia Trip Planners | 25.24% | 16.07x |
| Republicans | 23.05% | 14.15x |
| Washington DC Trip Planners | 27.30% | 13.21x |
| Baltimore Ravens Fans | 19.19% | 13.17x |
| Philadelphia Phillies Fans | 20.14% | 12.71x |
| Federal Employee Benefits Researchers | 17.95% | 12.69x |
| Retired Government Employees | 18.06% | 12.51x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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APPAREL RETAILERS
The Delaware Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Delaware Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.11% | 7.24x |
| Dressbarn | 0.11% | 3.82x |
| Jos A. Bank Clothiers | 0.30% | 1.39x |
| Mens Wearhouse | 0.35% | 1.01x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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WEBSITES
The Delaware Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Delaware Cluster audience is newarkpostonline.com.
| Website | Composition | Index |
| newarkpostonline.com | 5.21% | 467.06x |
| delawarestatejobs.com | 4.72% | 458.26x |
| delawaretoday.com | 9.86% | 445.65x |
| wdel.com | 4.99% | 436.28x |
| delmarvalife.com | 4.64% | 429.91x |
| wmdt.com | 10.53% | 419.03x |
| dartfirststate.com | 4.47% | 405.42x |
| myeasternshoremd.com | 5.63% | 390.38x |
| mdcoastdispatch.com | 13.74% | 360.60x |
| capegazette.com | 21.26% | 332.25x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Delaware Cluster audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 3.12% | 25.62x |
| New Jersey Travel Location Cluster | 11.86% | 21.62x |
| Philadelphia Cluster | 21.64% | 20.92x |
| Baltimore Cluster | 36.44% | 19.02x |
| Central Pennsylvania Cluster | 21.42% | 13.68x |
| Northeast Pennsylvania Cluster | 12.77% | 12.95x |
| Washington & Northern Virginia | 16.37% | 12.86x |
| South Carolina Beach Travel | 2.62% | 12.00x |
| West Virginia News | 4.80% | 9.36x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.40% | 9.07x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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DEMOGRAPHICS
The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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