Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 402.2 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 402.2 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 47.68% 16.10x
Mid-Atlantic Voters 42.75% 14.72x
Penn State Nittany Lions Fans 29.77% 14.44x
Philadelphia Trip Planners 25.04% 14.36x
Federal Employee Benefits Researchers 28.13% 12.93x
Retired Government Employees 27.43% 12.79x
North East State Fair Visitors 42.78% 12.49x
Mid-Range Grocery Shoppers 36.57% 11.91x
Baltimore Orioles Fans 26.20% 10.55x
Post COVID-19 Restaurant Reopening Researchers 12.51% 9.74x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.39x
Talbots 0.01% 1.37x
Dressbarn 0.02% 1.25x
H&M 0.01% 1.25x
Chicos 0.02% 1.07x
Jos A. Bank Clothiers 0.01% 0.97x
Aeropostale 0.01% 0.80x
Old Navy 0.02% 0.76x
Journeys 0.02% 0.75x
White House Black Market 0.01% 0.71x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.

Website Composition Index
delawarestatenews.net 6.51% 405.50x
newarkpostonline.com 10.19% 299.98x
myeasternshoremd.com 8.12% 275.93x
doverpost.com 6.25% 268.89x
wmdt.com 29.71% 268.85x
wrde.com 8.66% 257.53x
cecildaily.com 8.61% 239.87x
wdel.com 40.60% 236.99x
wboc.com 43.89% 205.65x
bluehens.com 3.00% 184.55x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.78% 56.85x
Virginia Athletics 0.24% 23.59x
New Jersey Travel Location Cluster 6.94% 22.90x
Lacrosse College Athletics 0.38% 21.82x
Philadelphia Cluster 27.32% 17.70x
Mid-Atlantic Beaches 0.06% 17.03x
Environmental Conservation 0.05% 15.79x
Washington & Northern Virginia 13.31% 14.74x
Baltimore Cluster 44.30% 13.55x
Northeast Pennsylvania Cluster 13.32% 11.99x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male