DELAWARE CLUSTER

Audience Size: 392.7 Thousand Devices

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Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 392.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest	Composition	Index
South Atlantic State Fair Visitors	58.81%	16.61x
Penn State Nittany Lions Fans	41.85%	16.15x
Philadelphia Trip Planners	36.14%	14.70x
Federal Employee Benefits Researchers	39.60%	14.35x
Retired Government Employees	39.16%	14.09x
Mid-Atlantic Voters	49.29%	14.04x
Mid-Range Grocery Shoppers	43.61%	12.09x
North East State Fair Visitors	44.70%	11.46x
Pennsylvania County and Local Fair Visitors	43.13%	11.33x
Baltimore Orioles Fans	35.97%	11.14x

Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.

Index: A comparison of the Delaware Cluster audience to the internet population.

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.02%	2.64x
White House Black Market	0.02%	2.62x
Gymboree	0.01%	2.15x
Jos A. Bank Clothiers	0.01%	1.90x
Gap	0.01%	1.68x
Mens Wearhouse	0.01%	1.25x
Chicos	0.01%	1.20x
Old Navy	0.02%	0.99x
Levi Strauss	0.01%	0.63x
Carhartt	0.08%	0.57x

Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.

Index: A comparison of the Delaware Cluster audience to the internet population.

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.

Website	Composition	Index
delawarestatenews.net	15.37%	420.46x
doverpost.com	11.62%	363.55x
myeasternshoremd.com	7.07%	338.17x
capegazette.com	6.54%	332.24x
newarkpostonline.com	10.85%	320.76x
wrde.com	8.68%	312.60x
wmdt.com	38.08%	308.45x
wboc.com	50.48%	307.86x
cecildaily.com	11.64%	285.58x
stardem.com	9.44%	270.35x

Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.

Index: A comparison of the Delaware Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity	Composition	Index
Mid-Atlantic Beaches	0.59%	46.49x
Lacrosse College Athletics	0.87%	31.57x
Virginia Athletics	0.34%	25.89x
New Jersey Travel Location Cluster	8.94%	21.56x
Philadelphia Cluster	31.87%	19.86x
Washington & Northern Virginia	22.07%	18.36x
South Carolina Beach Travel	0.65%	17.76x
Baltimore Cluster	55.00%	17.24x
Northeast Pennsylvania Cluster	19.59%	15.64x
Central Pennsylvania Cluster	40.60%	12.31x

Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.

Index: A comparison of the Delaware Cluster audience to the internet population.

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female