Explore the Delaware Cluster Audience
Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 592.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.
INTERESTS
The Delaware Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Delaware Cluster audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 34.44% | 14.82x |
| Mid-Range Grocery Shoppers | 38.65% | 14.50x |
| Philadelphia Trip Planners | 24.69% | 14.07x |
| Republicans | 22.51% | 11.79x |
| Washington DC Trip Planners | 32.04% | 11.67x |
| Baltimore Ravens Fans | 20.00% | 11.03x |
| Baltimore Orioles Fans | 16.63% | 10.42x |
| Philadelphia Phillies Fans | 20.07% | 10.32x |
| Retired Government Employees | 17.00% | 10.21x |
| Retirement Planners | 19.32% | 9.03x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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APPAREL RETAILERS
The Delaware Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.08% | 2.61x |
| REI | 0.03% | 2.45x |
| Talbots | 0.07% | 2.09x |
| Ann Taylor | 0.03% | 1.82x |
| Lane Bryant | 0.05% | 1.67x |
| Tommy Bahama | 0.03% | 1.53x |
| Chicos | 0.05% | 1.51x |
| Hugo Boss | 0.01% | 1.26x |
| Brooks Brothers | 0.03% | 1.23x |
| J. Crew | 0.03% | 1.20x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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WEBSITES
The Delaware Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatefair.com.
| Website | Composition | Index |
| delawarestatefair.com | 5.45% | 532.48x |
| delawarestatejobs.com | 4.70% | 520.10x |
| delawaretoday.com | 8.80% | 492.41x |
| delmarvalife.com | 4.48% | 472.15x |
| wdel.com | 6.44% | 467.75x |
| dartfirststate.com | 4.78% | 449.49x |
| wmdt.com | 19.63% | 441.14x |
| myeasternshoremd.com | 4.67% | 439.92x |
| mdcoastdispatch.com | 14.23% | 402.63x |
| bluehens.com | 4.98% | 393.73x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 1.13% | 53.10x |
| Lacrosse College Athletics | 3.56% | 27.76x |
| Virginia Athletics | 1.12% | 25.07x |
| Baltimore Cluster | 35.17% | 21.09x |
| Philadelphia Cluster | 20.06% | 20.87x |
| New Jersey Travel Location Cluster | 13.01% | 20.56x |
| Central Pennsylvania Cluster | 19.50% | 14.61x |
| Washington & Northern Virginia | 16.38% | 14.21x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.29% | 13.29x |
| Northeast Pennsylvania Cluster | 11.95% | 13.10x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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DEMOGRAPHICS
The Delaware Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999
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