Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 561.7 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 561.7 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 28.47% 15.95x
Mid-Atlantic Voters 34.42% 15.24x
Mid-Range Grocery Shoppers 38.51% 15.06x
Philadelphia Trip Planners 26.20% 14.91x
Republicans 23.89% 12.58x
Washington DC Trip Planners 32.10% 11.94x
Baltimore Ravens Fans 21.17% 10.83x
Retired Government Employees 18.34% 10.69x
Philadelphia Phillies Fans 22.54% 10.62x
Baltimore Orioles Fans 17.38% 10.46x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is REI.

Location Composition Index
REI 0.07% 4.53x
Talbots 0.13% 2.83x
Dressbarn 0.10% 2.71x
Lane Bryant 0.05% 1.41x
Columbia 0.01% 1.27x
H&M 0.04% 1.21x
LOFT 0.04% 1.16x
American Eagle Outfitters 0.06% 1.15x
Levi Strauss 0.01% 0.90x
Forever 21 0.03% 0.89x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatefair.com.

Website Composition Index
delawarestatefair.com 5.10% 534.42x
delawarestatejobs.com 4.77% 515.26x
delawaretoday.com 9.38% 486.81x
wdel.com 5.63% 476.00x
delmarvalife.com 4.55% 464.09x
dartfirststate.com 4.80% 449.90x
wmdt.com 16.60% 446.67x
myeasternshoremd.com 4.62% 444.60x
mdcoastdispatch.com 14.35% 401.93x
bluehens.com 4.26% 395.63x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 1.11% 55.90x
Lacrosse College Athletics 3.55% 28.64x
Virginia Athletics 1.14% 24.97x
Philadelphia Cluster 21.85% 21.84x
New Jersey Travel Location Cluster 13.21% 21.79x
Baltimore Cluster 35.72% 20.86x
Central Pennsylvania Cluster 20.67% 14.67x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.30% 14.25x
Washington & Northern Virginia 16.75% 14.25x
Northeast Pennsylvania Cluster 12.68% 13.52x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male