Explore the Delaware Cluster Audience
Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 402.2 thousand unique devices whose actions qualify for the Delaware Cluster audience.
INTERESTS
The Delaware Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 47.68% | 16.10x |
| Mid-Atlantic Voters | 42.75% | 14.72x |
| Penn State Nittany Lions Fans | 29.77% | 14.44x |
| Philadelphia Trip Planners | 25.04% | 14.36x |
| Federal Employee Benefits Researchers | 28.13% | 12.93x |
| Retired Government Employees | 27.43% | 12.79x |
| North East State Fair Visitors | 42.78% | 12.49x |
| Mid-Range Grocery Shoppers | 36.57% | 11.91x |
| Baltimore Orioles Fans | 26.20% | 10.55x |
| Post COVID-19 Restaurant Reopening Researchers | 12.51% | 9.74x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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APPAREL RETAILERS
The Delaware Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Delaware Cluster audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 2.39x |
| Talbots | 0.01% | 1.37x |
| Dressbarn | 0.02% | 1.25x |
| H&M | 0.01% | 1.25x |
| Chicos | 0.02% | 1.07x |
| Jos A. Bank Clothiers | 0.01% | 0.97x |
| Aeropostale | 0.01% | 0.80x |
| Old Navy | 0.02% | 0.76x |
| Journeys | 0.02% | 0.75x |
| White House Black Market | 0.01% | 0.71x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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WEBSITES
The Delaware Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.
| Website | Composition | Index |
| delawarestatenews.net | 6.51% | 405.50x |
| newarkpostonline.com | 10.19% | 299.98x |
| myeasternshoremd.com | 8.12% | 275.93x |
| doverpost.com | 6.25% | 268.89x |
| wmdt.com | 29.71% | 268.85x |
| wrde.com | 8.66% | 257.53x |
| cecildaily.com | 8.61% | 239.87x |
| wdel.com | 40.60% | 236.99x |
| wboc.com | 43.89% | 205.65x |
| bluehens.com | 3.00% | 184.55x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Delaware Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.78% | 56.85x |
| Virginia Athletics | 0.24% | 23.59x |
| New Jersey Travel Location Cluster | 6.94% | 22.90x |
| Lacrosse College Athletics | 0.38% | 21.82x |
| Philadelphia Cluster | 27.32% | 17.70x |
| Mid-Atlantic Beaches | 0.06% | 17.03x |
| Environmental Conservation | 0.05% | 15.79x |
| Washington & Northern Virginia | 13.31% | 14.74x |
| Baltimore Cluster | 44.30% | 13.55x |
| Northeast Pennsylvania Cluster | 13.32% | 11.99x |
Composition Percentage:
The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
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DEMOGRAPHICS
The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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