Dstillery Audiences

DELAWARE CLUSTER

Audience Size: 471.8 Thousand Devices

Explore the Delaware Cluster Audience

Below you'll find more information about the Delaware Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 471.8 thousand unique devices whose actions qualify for the Delaware Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Delaware Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Delaware Cluster audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 48.81% 16.26x
Mid-Atlantic Voters 45.21% 15.19x
Penn State Nittany Lions Fans 32.74% 14.51x
Philadelphia Trip Planners 28.27% 14.37x
Federal Employee Benefits Researchers 31.60% 13.32x
Retired Government Employees 31.51% 13.24x
Mid-Range Grocery Shoppers 39.35% 12.84x
North East State Fair Visitors 42.51% 12.67x
Pennsylvania County and Local Fair Visitors 33.64% 10.42x
Baltimore Orioles Fans 27.12% 10.15x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Interest attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Delaware Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Delaware Cluster audience is The North Face.

Location Composition Index
The North Face 0.01% 5.24x
Talbots 0.02% 2.17x
Dressbarn 0.02% 1.76x
Banana Republic 0.02% 1.51x
Gap 0.02% 1.43x
Mens Wearhouse 0.02% 1.38x
Gymboree 0.01% 1.25x
Express 0.02% 1.17x
White House Black Market 0.01% 0.97x
American Eagle Outfitters 0.01% 0.83x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Location attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Delaware Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Delaware Cluster audience is delawarestatenews.net.

Website Composition Index
delawarestatenews.net 9.96% 386.97x
newarkpostonline.com 9.81% 318.79x
doverpost.com 7.15% 280.21x
myeasternshoremd.com 7.37% 276.49x
wrde.com 9.69% 263.66x
wmdt.com 31.40% 262.87x
wdel.com 37.03% 248.24x
cecildaily.com 8.96% 243.14x
stardem.com 8.45% 199.89x
udel.edu 2.67% 199.38x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Web attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Delaware Cluster audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.16% 29.56x
Lacrosse College Athletics 0.54% 23.77x
Virginia Athletics 0.35% 23.03x
New Jersey Travel Location Cluster 6.18% 20.05x
Philadelphia Cluster 28.98% 17.83x
South Carolina Beach Travel 0.14% 17.11x
Upstate New York State Athletics 0.05% 16.70x
Washington & Northern Virginia 15.95% 15.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 14.98x
Baltimore Cluster 48.15% 14.27x
Composition Percentage: The overlap percentage between the Delaware Cluster audience and the Content Affinity attribute.
Index: A comparison of the Delaware Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Delaware Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male