Explore the Design Software Audience
Below you'll find more information about the Design Software audience, broken down in different categories based on their digital and physical behaviors. These are 156.5 thousand unique devices whose actions qualify for the Design Software audience.
INTERESTS
The Design Software audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Design Software audience is Commercial Contractors & Designers.
| Interest | Composition | Index |
| Commercial Contractors & Designers | 47.66% | 34.50x |
| Commercial Architects and Designers | 63.66% | 32.90x |
| Commercial Healthcare Hospitality & Retail Designers | 57.49% | 21.92x |
| Landscape Architects | 26.29% | 21.68x |
| Civil Engineers | 59.77% | 20.70x |
| Architects | 50.29% | 20.22x |
| GIS Users | 41.37% | 17.48x |
| Kitchen and Bath Professionals | 34.06% | 16.63x |
| Real Estate Decision Makers | 27.09% | 16.15x |
| Plumbers | 26.74% | 15.58x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Interest attribute.
Index: A comparison of the Design Software audience to the internet population.
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APPAREL RETAILERS
The Design Software audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Design Software audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 4.96x |
| Victoria's Secret | 0.03% | 3.86x |
| Express | 0.02% | 3.83x |
| Mens Wearhouse | 0.02% | 3.00x |
| Old Navy | 0.02% | 2.61x |
| Chicos | 0.01% | 2.19x |
| Buckle | 0.01% | 1.88x |
| The Childrens Place | 0.01% | 1.59x |
| Maurices | 0.01% | 1.42x |
| Journeys | 0.01% | 1.33x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Location attribute.
Index: A comparison of the Design Software audience to the internet population.
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WEBSITES
The Design Software audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Design Software audience is bdcnetwork.com.
| Website | Composition | Index |
| bdcnetwork.com | 18.60% | 407.49x |
| architecturalrecord.com | 13.33% | 390.63x |
| archdaily.com | 22.90% | 358.64x |
| enr.com | 18.99% | 298.75x |
| architectmagazine.com | 18.21% | 198.85x |
| archtoolbox.com | 10.00% | 195.72x |
| nfpa.org | 23.66% | 174.67x |
| dezeen.com | 12.16% | 170.59x |
| ashrae.org | 6.57% | 166.52x |
| ascelibrary.org | 5.84% | 154.62x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Web attribute.
Index: A comparison of the Design Software audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Design Software audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 2.00% | 102.27x |
| Real Estate Cluster | 2.46% | 90.96x |
| Engineering | 4.49% | 90.47x |
| Community Planning & Transportation | 2.19% | 84.04x |
| Home Furnishings | 6.31% | 64.87x |
| Bathrooms & Plumbing | 0.82% | 52.21x |
| Home Remodeling | 1.25% | 51.45x |
| Machines & Industrial Supplies | 1.71% | 51.05x |
| Clean Energy | 1.14% | 50.31x |
| Home Remodeling | 3.69% | 50.02x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Content Affinity attribute.
Index: A comparison of the Design Software audience to the internet population.
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DEMOGRAPHICS
The Design Software audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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