Explore the Design Software Audience
Below you'll find more information about the Design Software audience, broken down in different categories based on their digital and physical behaviors. These are 224 thousand unique devices whose actions qualify for the Design Software audience.
INTERESTS
The Design Software audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Design Software audience is Commercial Architects and Designers.
| Interest | Composition | Index |
| Commercial Architects and Designers | 60.50% | 24.49x |
| Commercial Contractors & Designers | 54.03% | 24.24x |
| Landscape Architects | 30.78% | 16.18x |
| Commercial Healthcare Hospitality & Retail Designers | 46.94% | 14.58x |
| Architects | 46.19% | 14.51x |
| Civil Engineers | 47.34% | 14.36x |
| GIS Users | 34.74% | 12.94x |
| Kitchen and Bath Professionals | 36.06% | 12.76x |
| Web Conferences and Remote Workers | 30.52% | 11.38x |
| Real Estate Decision Makers | 27.08% | 11.04x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Interest attribute.
Index: A comparison of the Design Software audience to the internet population.
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APPAREL RETAILERS
The Design Software audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Design Software audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 4.96x |
| Carhartt | 0.02% | 0.56x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Location attribute.
Index: A comparison of the Design Software audience to the internet population.
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WEBSITES
The Design Software audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Design Software audience is ncarb.org.
| Website | Composition | Index |
| ncarb.org | 11.86% | 444.66x |
| archpaper.com | 9.82% | 369.85x |
| metropolismag.com | 9.24% | 366.56x |
| architecturalrecord.com | 9.49% | 361.18x |
| archdaily.com | 32.60% | 353.64x |
| bdcnetwork.com | 18.37% | 339.51x |
| enr.com | 10.87% | 299.36x |
| buildings.com | 7.91% | 294.88x |
| facilitiesnet.com | 8.19% | 282.45x |
| stantec.com | 7.12% | 246.35x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Web attribute.
Index: A comparison of the Design Software audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Design Software audience is Health & Safety Compliance.
| Content Affinity | Composition | Index |
| Health & Safety Compliance | 0.57% | 87.84x |
| Engineering | 2.08% | 68.81x |
| Real Estate Cluster | 1.53% | 67.69x |
| Lighting & Power | 0.83% | 66.36x |
| Home Furnishings | 4.36% | 55.43x |
| Home Remodeling | 0.91% | 48.27x |
| Bathrooms & Plumbing | 0.42% | 47.25x |
| Clean Energy | 0.85% | 46.06x |
| Community Planning & Transportation | 1.62% | 40.36x |
| Machines & Industrial Supplies | 0.73% | 35.64x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Content Affinity attribute.
Index: A comparison of the Design Software audience to the internet population.
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DEMOGRAPHICS
The Design Software audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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