Explore the Design Software Audience
Below you'll find more information about the Design Software audience, broken down in different categories based on their digital and physical behaviors. These are 580 thousand unique devices whose actions qualify for the Design Software audience.
INTERESTS
The Design Software audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Design Software audience is Commercial Contractors & Designers.
| Interest | Composition | Index |
| Commercial Contractors & Designers | 59.86% | 26.89x |
| Commercial Architects and Designers | 52.86% | 24.58x |
| Architects | 41.47% | 20.96x |
| Civil Engineers | 47.16% | 19.66x |
| Landscape Architects | 42.16% | 18.78x |
| GIS Users | 34.94% | 18.11x |
| Commercial Healthcare Hospitality & Retail Designers | 40.42% | 17.81x |
| Real Estate Decision Makers | 37.46% | 16.27x |
| Foreman and Construction Managers | 29.85% | 13.92x |
| Market Intelligence Researchers | 29.37% | 13.61x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Interest attribute.
Index: A comparison of the Design Software audience to the internet population.
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APPAREL RETAILERS
The Design Software audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Design Software audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.04% | 4.35x |
| Topshop | 0.04% | 2.86x |
| Patagonia | 0.04% | 2.85x |
| REI | 0.05% | 2.80x |
| Bonobos | 0.13% | 2.20x |
| Everlane | 0.01% | 2.19x |
| Saint Laurent Paris | 0.02% | 2.15x |
| Supreme | 0.03% | 2.08x |
| American Apparel | 0.08% | 2.02x |
| Gap | 0.21% | 1.92x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Location attribute.
Index: A comparison of the Design Software audience to the internet population.
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WEBSITES
The Design Software audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Design Software audience is ncarb.org.
| Website | Composition | Index |
| ncarb.org | 4.67% | 339.17x |
| bnpmedia.com | 3.67% | 307.50x |
| perkinswill.com | 3.02% | 285.23x |
| cadblocksfree.com | 3.57% | 279.84x |
| skanska.com | 5.67% | 278.40x |
| kawneer.com | 5.23% | 262.77x |
| archdaily.com | 4.95% | 261.12x |
| architecturalrecord.com | 11.21% | 253.21x |
| thorntontomasetti.com | 2.47% | 246.53x |
| bdcnetwork.com | 9.24% | 245.69x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Web attribute.
Index: A comparison of the Design Software audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Design Software audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 2.09% | 64.49x |
| Community Planning & Transportation | 3.58% | 58.40x |
| Real Estate Cluster | 4.95% | 51.03x |
| Chemicals | 1.62% | 48.18x |
| Handyman Tools | 0.12% | 48.17x |
| Engineering | 11.39% | 45.14x |
| Health & Safety Compliance | 1.69% | 36.34x |
| Home Décor, Furniture, & Decorating | 0.08% | 33.51x |
| Lighting & Power | 5.23% | 32.15x |
| Shipping & Logistics | 1.30% | 29.33x |
Composition Percentage:
The overlap percentage between the Design Software audience and the Content Affinity attribute.
Index: A comparison of the Design Software audience to the internet population.
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DEMOGRAPHICS
The Design Software audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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