Explore the Detroit News Audience
Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Detroit News audience.
INTERESTS
The Detroit News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 50.48% | 19.90x |
| Online Payroll Services Users | 45.04% | 17.35x |
| Midwestern Voters | 44.19% | 14.41x |
| Michigan County and Local Fair Visitors | 50.91% | 13.48x |
| Detroit Red Wings Fans | 30.04% | 13.07x |
| Detroit Pistons Fans | 32.99% | 12.17x |
| Detroit Tigers Fans | 34.78% | 11.94x |
| Michigan Wolverines Fans | 26.93% | 11.07x |
| Liberal News Readers | 18.78% | 10.50x |
| Detroit Lions Fans | 29.49% | 10.19x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
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APPAREL RETAILERS
The Detroit News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.12% | 2.18x |
| Old Navy | 0.01% | 1.84x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
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WEBSITES
The Detroit News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit News audience is henryford.com.
| Website | Composition | Index |
| henryford.com | 1.31% | 89.57x |
| pressandguide.com | 4.95% | 88.68x |
| voicenews.com | 2.49% | 87.70x |
| macombdaily.com | 12.07% | 84.72x |
| dailytribune.com | 2.29% | 80.64x |
| hometownlife.com | 13.41% | 75.04x |
| ninosalvaggio.com | 1.03% | 73.71x |
| theoaklandpress.com | 16.41% | 73.22x |
| fox2detroit.com | 30.67% | 73.12x |
| thenewsherald.com | 10.49% | 72.85x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.04% | 22.91x |
| Michigan Cluster | 57.93% | 17.24x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 13.57x |
| College Sports | 0.40% | 13.19x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 12.55x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 11.68x |
| Environmental Conservation | 0.05% | 11.53x |
| Indiana Finance & Business Cluster | 6.81% | 9.38x |
| Central California Cluster | 1.74% | 9.22x |
| Northern California Cluster | 5.78% | 8.91x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
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DEMOGRAPHICS
The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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