Explore the Detroit News Audience
Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 238.5 thousand unique devices whose actions qualify for the Detroit News audience.
INTERESTS
The Detroit News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit News audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 58.87% | 29.71x |
| Detroit Lions Fans | 62.05% | 27.65x |
| Detroit Tigers Fans | 37.52% | 22.65x |
| Detroit Trip Planners | 65.49% | 22.05x |
| Michigan County and Local Fair Visitors | 66.83% | 16.74x |
| Detroit Red Wings Fans | 45.55% | 16.69x |
| Michigan Wolverines Fans | 44.90% | 14.66x |
| Midwestern Voters | 58.08% | 11.96x |
| Beer Lovers | 40.43% | 10.93x |
| Cabin Rental Researchers | 23.27% | 8.74x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
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APPAREL RETAILERS
The Detroit News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit News audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.15% | 6.82x |
| Old Navy | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
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WEBSITES
The Detroit News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit News audience is voicenews.com.
| Website | Composition | Index |
| voicenews.com | 2.22% | 167.04x |
| macombdaily.com | 15.17% | 154.73x |
| pressandguide.com | 3.79% | 150.11x |
| theoaklandpress.com | 15.32% | 142.56x |
| hourdetroit.com | 10.15% | 141.30x |
| thenewsherald.com | 9.53% | 140.98x |
| dailytribune.com | 2.02% | 135.27x |
| hometownlife.com | 14.80% | 120.34x |
| wjr.com | 2.93% | 118.85x |
| dbusiness.com | 7.56% | 118.03x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit News audience is Michigan Cluster.
| Content Affinity | Composition | Index |
| Michigan Cluster | 56.88% | 23.07x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.30% | 19.86x |
| College Sports | 0.13% | 9.60x |
| Lacrosse College Athletics | 0.08% | 9.09x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.55% | 8.91x |
| Promo Codes | 0.03% | 7.36x |
| Ohio Universities | 0.50% | 6.61x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.59% | 5.85x |
| Indiana Finance & Business Cluster | 2.53% | 5.76x |
| Central & Northwest Ohio Cluster | 7.32% | 5.71x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
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DEMOGRAPHICS
The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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