Dstillery Audiences

DETROIT NEWS

Audience Size: 2.1 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 44.45% 22.99x
Midwestern Voters 35.23% 16.97x
Detroit Red Wings Fans 17.96% 12.82x
Detroit Pistons Fans 20.82% 12.23x
Detroit Tigers Fans 20.06% 12.10x
Detroit Lions Fans 17.49% 10.58x
Country Music Festivals Enthusiasts 27.50% 10.16x
Michigan Wolverines Fans 15.44% 9.83x
Liberal News Readers 10.83% 7.94x
Cleveland Cavaliers Fans 10.44% 7.34x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.74x
Dressbarn 0.06% 1.71x
American Apparel 0.05% 1.61x
Brooks Brothers 0.04% 1.46x
Hugo Boss 0.03% 1.30x
Ann Taylor 0.02% 1.23x
Mens Wearhouse 0.25% 1.19x
Lane Bryant 0.05% 1.18x
Journeys 0.04% 1.16x
Carhartt 0.14% 1.14x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is candgnews.com.

Website Composition Index
candgnews.com 5.27% 154.08x
olympiaentertainment.com 1.00% 153.42x
michiganhumane.org 1.28% 150.17x
ahpeters.com 1.19% 146.78x
cityofsouthfield.com 1.36% 146.41x
broadwayindetroit.com 3.52% 145.10x
beaumont.edu 1.28% 144.70x
ymcadetroit.org 1.18% 140.67x
pressandguide.com 1.69% 140.34x
macombdaily.com 9.00% 138.06x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.62% 29.92x
Michigan Cluster 45.29% 21.86x
College Sports 2.05% 13.69x
Fox News Content Consumers 7.63% 9.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 9.29x
Local & Travel England - North Midlands 0.02% 9.23x
Assorted Topics (Viral Media, Paid Traffic) 2.96% 8.56x
Environmental Conservation 0.03% 7.57x
Central & Northwest Ohio Cluster 6.11% 7.43x
Middle East News 2.45% 7.26x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male