Dstillery Audiences

DETROIT NEWS

Audience Size: 1.5 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 50.41% 20.33x
Midwestern Voters 41.01% 15.69x
Detroit Pistons Fans 29.86% 12.50x
Online Payroll Services Users 33.71% 12.37x
Detroit Red Wings Fans 25.62% 11.93x
Detroit Tigers Fans 28.82% 11.18x
Michigan Wolverines Fans 24.61% 10.80x
Detroit Lions Fans 24.90% 9.94x
Country Music Festivals Enthusiasts 27.51% 8.49x
Liberal News Readers 16.63% 8.28x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.16% 2.86x
Talbots 0.04% 1.54x
Eddie Bauer 0.03% 1.52x
Dressbarn 0.05% 1.35x
Bonobos 0.02% 1.31x
Brooks Brothers 0.03% 1.26x
The North Face 0.02% 1.23x
American Apparel 0.03% 1.19x
Coach 0.04% 1.13x
Hugo Boss 0.03% 1.12x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is dmc.org.

Website Composition Index
dmc.org 2.87% 116.61x
candgnews.com 4.97% 112.09x
broadwayindetroit.com 1.93% 107.46x
macombdaily.com 11.58% 102.25x
hap.org 1.72% 100.14x
voicenews.com 2.08% 94.92x
thenewsherald.com 8.92% 92.22x
michbar.org 1.57% 91.90x
hometownlife.com 11.29% 90.78x
wayne.edu 2.78% 89.42x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.36% 24.84x
Michigan Cluster 53.37% 19.57x
Local & Travel England - North Midlands 0.05% 13.20x
College Sports 1.58% 13.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 10.75x
Environmental Conservation 0.05% 9.10x
Fox News Content Consumers 10.43% 9.05x
Indiana Finance & Business Cluster 5.90% 8.90x
Central & Northwest Ohio Cluster 10.94% 8.64x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.43% 7.81x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female