Dstillery Audiences

DETROIT NEWS

Audience Size: 2.1 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 42.77% 25.88x
Midwestern Voters 32.70% 19.99x
Detroit Red Wings Fans 16.96% 14.47x
Detroit Tigers Fans 18.90% 13.28x
Detroit Pistons Fans 18.38% 12.86x
Online Payroll Services Users 21.71% 12.10x
Detroit Lions Fans 16.37% 12.05x
Country Music Festivals Enthusiasts 24.51% 11.69x
Michigan Wolverines Fans 14.79% 10.74x
Liberal News Readers 10.73% 8.55x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.03% 1.69x
Johnston and Murphy 0.09% 1.58x
Dressbarn 0.04% 1.56x
American Apparel 0.04% 1.47x
Chicos 0.04% 1.46x
Gymboree 0.02% 1.45x
Brooks Brothers 0.03% 1.38x
Talbots 0.03% 1.37x
Ann Taylor 0.01% 1.36x
Express 0.02% 1.35x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is candgnews.com.

Website Composition Index
candgnews.com 5.47% 121.79x
michiganhumane.org 1.14% 117.85x
broadwayindetroit.com 3.41% 117.04x
cityofsouthfield.com 1.41% 115.92x
beaumont.edu 1.07% 114.15x
hourdetroit.com 2.62% 112.28x
pressandguide.com 2.44% 111.31x
dbusiness.com 1.99% 110.69x
med.umich.edu 1.58% 108.82x
deadlinedetroit.com 2.10% 108.62x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.56% 28.05x
Michigan Cluster 46.71% 20.92x
College Sports 1.94% 12.89x
Local & Travel England - North Midlands 0.03% 9.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 9.18x
Fox News Content Consumers 8.43% 8.68x
Assorted Topics (Viral Media, Paid Traffic) 3.64% 7.60x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 7.57x
Local & Travel England - Northern England 0.05% 7.11x
Central & Northwest Ohio Cluster 6.67% 7.06x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female