DETROIT NEWS

Audience Size: 1.8 Million Devices

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Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	54.89%	15.79x
Midwestern Voters	44.67%	14.00x
Online Payroll Services Users	49.21%	13.87x
Detroit Pistons Fans	33.00%	11.93x
Michigan County and Local Fair Visitors	54.29%	11.89x
Michigan Wolverines Fans	26.17%	10.46x
Detroit Red Wings Fans	33.43%	10.41x
Detroit Tigers Fans	38.88%	10.07x
Detroit Lions Fans	32.29%	8.51x
Liberal News Readers	22.52%	8.43x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location	Composition	Index
Carhartt	0.40%	2.11x
Hollister	0.01%	1.95x
Lane Bryant	0.02%	1.66x
Maurices	0.04%	1.61x
Dressbarn	0.02%	1.57x
Buckle	0.02%	1.56x
Talbots	0.01%	1.42x
Mens Wearhouse	0.02%	1.26x
Express	0.02%	1.24x
Zumiez	0.01%	1.20x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website	Composition	Index
voicenews.com	3.19%	80.24x
macombdaily.com	12.99%	76.27x
pressandguide.com	4.85%	75.71x
hometownlife.com	13.67%	74.88x
henryford.com	2.78%	74.72x
wjr.com	1.72%	72.76x
dailytribune.com	2.91%	71.31x
thenewsherald.com	10.79%	70.68x
gophouse.org	1.65%	69.83x
theoaklandpress.com	18.11%	67.92x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.10%	19.38x
Michigan Cluster	66.97%	15.04x
College Sports	0.69%	14.08x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.18%	10.20x
Local & Travel England - North Midlands	0.06%	9.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.11%	9.06x
Indiana Finance & Business Cluster	9.14%	9.03x
Right Wing Blogs - Political Activism	0.10%	8.77x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.06%	7.84x
Environmental Conservation	0.04%	7.82x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male