Dstillery Audiences

DETROIT NEWS

Audience Size: 1.7 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 50.48% 19.90x
Online Payroll Services Users 45.04% 17.35x
Midwestern Voters 44.19% 14.41x
Michigan County and Local Fair Visitors 50.91% 13.48x
Detroit Red Wings Fans 30.04% 13.07x
Detroit Pistons Fans 32.99% 12.17x
Detroit Tigers Fans 34.78% 11.94x
Michigan Wolverines Fans 26.93% 11.07x
Liberal News Readers 18.78% 10.50x
Detroit Lions Fans 29.49% 10.19x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.12% 2.18x
Old Navy 0.01% 1.84x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is henryford.com.

Website Composition Index
henryford.com 1.31% 89.57x
pressandguide.com 4.95% 88.68x
voicenews.com 2.49% 87.70x
macombdaily.com 12.07% 84.72x
dailytribune.com 2.29% 80.64x
hometownlife.com 13.41% 75.04x
ninosalvaggio.com 1.03% 73.71x
theoaklandpress.com 16.41% 73.22x
fox2detroit.com 30.67% 73.12x
thenewsherald.com 10.49% 72.85x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.04% 22.91x
Michigan Cluster 57.93% 17.24x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 13.57x
College Sports 0.40% 13.19x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 12.55x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 11.68x
Environmental Conservation 0.05% 11.53x
Indiana Finance & Business Cluster 6.81% 9.38x
Central California Cluster 1.74% 9.22x
Northern California Cluster 5.78% 8.91x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male