DETROIT NEWS

Audience Size: 2.1 Million Devices

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Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	52.15%	17.88x
Midwestern Voters	40.84%	14.06x
Detroit Pistons Fans	29.27%	11.21x
Detroit Red Wings Fans	25.87%	10.83x
Online Payroll Services Users	33.75%	10.25x
Detroit Tigers Fans	27.76%	9.92x
Michigan Wolverines Fans	25.00%	9.63x
Detroit Lions Fans	25.32%	9.13x
Country Music Festivals Enthusiasts	29.08%	8.49x
Liberal News Readers	16.33%	7.14x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.02%	1.92x
Dressbarn	0.07%	1.67x
Eddie Bauer	0.03%	1.44x
The North Face	0.02%	1.41x
Bonobos	0.10%	1.39x
American Apparel	0.03%	1.34x
Johnston and Murphy	0.50%	1.32x
Mens Wearhouse	0.52%	1.29x
Lane Bryant	0.05%	1.27x
White House Black Market	0.34%	1.24x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is cityofsouthfield.com.

Website	Composition	Index
cityofsouthfield.com	1.18%	116.20x
candgnews.com	5.26%	111.31x
broadwayindetroit.com	2.38%	110.79x
hourdetroit.com	1.53%	108.09x
dbusiness.com	1.17%	106.61x
pressandguide.com	3.57%	104.41x
deadlinedetroit.com	1.27%	104.18x
voicenews.com	2.51%	103.34x
hshv.org	1.20%	102.35x
macombdaily.com	11.72%	102.29x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.43%	23.75x
Michigan Cluster	50.98%	18.19x
College Sports	1.64%	12.52x
Local & Travel England - North Midlands	0.04%	10.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.11%	8.88x
Environmental Conservation	0.05%	8.42x
Fox News Content Consumers	11.85%	7.51x
Central & Northwest Ohio Cluster	9.59%	7.48x
Indiana Finance & Business Cluster	5.18%	7.38x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.37%	7.05x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female