Dstillery Audiences

DETROIT NEWS

Audience Size: 238.5 Thousand Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 238.5 thousand unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 58.87% 29.71x
Detroit Lions Fans 62.05% 27.65x
Detroit Tigers Fans 37.52% 22.65x
Detroit Trip Planners 65.49% 22.05x
Michigan County and Local Fair Visitors 66.83% 16.74x
Detroit Red Wings Fans 45.55% 16.69x
Michigan Wolverines Fans 44.90% 14.66x
Midwestern Voters 58.08% 11.96x
Beer Lovers 40.43% 10.93x
Cabin Rental Researchers 23.27% 8.74x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Maurices.

Location Composition Index
Maurices 0.15% 6.82x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website Composition Index
voicenews.com 2.22% 167.04x
macombdaily.com 15.17% 154.73x
pressandguide.com 3.79% 150.11x
theoaklandpress.com 15.32% 142.56x
hourdetroit.com 10.15% 141.30x
thenewsherald.com 9.53% 140.98x
dailytribune.com 2.02% 135.27x
hometownlife.com 14.80% 120.34x
wjr.com 2.93% 118.85x
dbusiness.com 7.56% 118.03x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 56.88% 23.07x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.30% 19.86x
College Sports 0.13% 9.60x
Lacrosse College Athletics 0.08% 9.09x
Assorted Topics (Freebies, Gardens, Jewelry) 0.55% 8.91x
Promo Codes 0.03% 7.36x
Ohio Universities 0.50% 6.61x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.59% 5.85x
Indiana Finance & Business Cluster 2.53% 5.76x
Central & Northwest Ohio Cluster 7.32% 5.71x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male