DETROIT NEWS

Audience Size: 1.4 Million Devices

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Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	53.45%	21.37x
Online Payroll Services Users	51.07%	18.42x
Midwestern Voters	46.16%	14.27x
Michigan County and Local Fair Visitors	52.42%	14.25x
Detroit Pistons Fans	34.99%	13.14x
Detroit Red Wings Fans	31.92%	13.01x
Michigan Wolverines Fans	28.67%	12.12x
Detroit Tigers Fans	35.24%	12.03x
Detroit Lions Fans	31.82%	10.52x
Liberal News Readers	15.90%	10.44x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.03%	1.91x
H&M	0.02%	1.88x
Carhartt	0.33%	1.71x
Mens Wearhouse	0.04%	1.60x
Lane Bryant	0.02%	1.37x
White House Black Market	0.02%	1.32x
Talbots	0.01%	1.27x
Chicos	0.02%	1.22x
Hollister	0.01%	1.05x
Journeys	0.03%	0.97x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website	Composition	Index
voicenews.com	2.24%	126.44x
pressandguide.com	3.97%	125.66x
macombdaily.com	14.44%	116.20x
dailytribune.com	2.45%	113.18x
mi-mls.com	1.03%	105.45x
crainsdetroit.com	3.57%	102.05x
fox2detroit.com	28.77%	99.42x
theoaklandpress.com	17.18%	99.36x
hourdetroit.com	3.24%	98.98x
thenewsherald.com	11.44%	92.76x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is Michigan Cluster.

Content Affinity	Composition	Index
Michigan Cluster	61.24%	18.69x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.25%	13.12x
College Sports	0.29%	12.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	10.91x
Right Wing Blogs - Political Activism	0.03%	9.81x
Cuba & Mexico Media	0.03%	9.03x
Indiana Finance & Business Cluster	5.67%	8.71x
Environmental Conservation	0.03%	8.53x
Custom Gifts	0.02%	8.33x
Natural & Healthy Living Researchers	0.10%	8.19x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male