Dstillery Audiences

DETROIT NEWS

Audience Size: 2.5 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 43.36% 35.38x
Online Payroll Services Users 32.42% 25.39x
Midwestern Voters 36.72% 22.55x
Detroit Pistons Fans 30.47% 22.49x
Michigan County and Local Fair Visitors 50.00% 20.84x
Liberal News Readers 11.72% 18.13x
Law Enforcement Officers 19.14% 18.06x
Detroit Lions Fans 27.34% 17.87x
Detroit Red Wings Fans 17.97% 17.73x
Readers of Japanese Content 12.89% 17.68x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.55% 2.78x
H&M 0.01% 2.53x
Old Navy 0.04% 1.34x
Dressbarn 0.01% 1.26x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is candgnews.com.

Website Composition Index
candgnews.com 1.05% 66.54x
wdet.org 1.02% 62.16x
voicenews.com 3.23% 61.64x
macombdaily.com 13.15% 58.38x
wjr.com 1.66% 58.16x
pressandguide.com 4.89% 57.77x
hometownlife.com 13.58% 57.67x
henryford.com 3.41% 56.48x
dailytribune.com 2.89% 54.34x
thenewsherald.com 10.70% 54.29x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 5.37% 24.69x
Michigan Cluster 62.66% 22.64x
Northern California Cluster 10.10% 18.47x
Middle East News 3.37% 16.51x
Fox News Content Consumers 9.62% 16.22x
Assorted Topics (Viral Media, Paid Traffic) 12.02% 15.95x
Indiana Finance & Business Cluster 11.46% 15.59x
Assorted Topics (Power Trains, Drones, Web Design) 0.64% 14.60x
San Francisco Bay Area Cluster 11.46% 13.96x
Conservatives & Conspiracies 4.17% 13.79x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female