DETROIT NEWS

Audience Size: 1.9 Million Devices

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Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	47.12%	23.96x
Midwestern Voters	35.40%	16.08x
Detroit Red Wings Fans	19.42%	13.65x
Detroit Pistons Fans	21.00%	12.66x
Detroit Tigers Fans	19.89%	11.67x
Detroit Lions Fans	18.20%	11.20x
Country Music Festivals Enthusiasts	30.42%	10.48x
Ford Vehicle Shoppers	18.48%	7.95x
Liberal News Readers	10.38%	7.66x
Cleveland Cavaliers Fans	10.45%	6.97x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Chicos.

Location	Composition	Index
Chicos	0.05%	1.61x
Abercrombie & Fitch	0.02%	1.49x
Dressbarn	0.05%	1.46x
American Apparel	0.03%	1.36x
Carhartt	0.21%	1.29x
Lane Bryant	0.04%	1.28x
Eddie Bauer	0.01%	1.26x
Zumiez	0.02%	1.16x
Talbots	0.03%	1.12x
REI	0.01%	1.02x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is shoptwelveoaks.com.

Website	Composition	Index
shoptwelveoaks.com	0.49%	183.53x
schoolcraft.edu	0.55%	176.11x
olympiaentertainment.com	1.55%	173.07x
candgnews.com	5.20%	171.18x
gibraltartrade.com	0.51%	170.94x
michiganhumane.org	2.01%	170.57x
plymouthmich.org	0.57%	167.97x
greatlakescrossingoutlets.com	0.88%	167.54x
districtdetroit.com	0.51%	167.10x
cityofsouthfield.com	1.62%	165.79x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.80%	32.43x
Michigan Cluster	44.17%	23.61x
College Sports	2.08%	14.57x
Assorted Topics #11662 (Viral Media, Paid Traffic)	2.47%	9.43x
Fox News Content Consumers	6.39%	9.15x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.24%	8.82x
Local & Travel England - North Midlands	0.02%	8.76x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.18%	8.20x
Central & Northwest Ohio Cluster	5.75%	7.82x
Environmental Conservation	0.03%	7.45x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age and income brackets.

Age

35-44

Income

$25,000-$49,999