Explore the Detroit News Audience
Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Detroit News audience.
INTERESTS
The Detroit News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 46.19% | 23.75x |
| Midwestern Voters | 35.24% | 16.74x |
| Detroit Red Wings Fans | 19.64% | 12.76x |
| Detroit Pistons Fans | 23.09% | 12.29x |
| Detroit Tigers Fans | 20.08% | 11.58x |
| Detroit Lions Fans | 18.63% | 10.45x |
| Country Music Festivals Enthusiasts | 28.48% | 10.38x |
| Michigan Wolverines Fans | 17.25% | 9.64x |
| Liberal News Readers | 11.60% | 7.92x |
| Ford Vehicle Shoppers | 17.39% | 7.85x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
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APPAREL RETAILERS
The Detroit News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit News audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 6.96x |
| Dressbarn | 0.07% | 1.97x |
| Chicos | 0.06% | 1.42x |
| Carhartt | 0.27% | 1.38x |
| American Apparel | 0.04% | 1.24x |
| Gymboree | 0.03% | 1.22x |
| Lane Bryant | 0.04% | 1.20x |
| Zumiez | 0.03% | 1.20x |
| Ralph Lauren | 0.01% | 1.10x |
| Forever 21 | 0.03% | 1.09x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
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WEBSITES
The Detroit News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit News audience is olympiaentertainment.com.
| Website | Composition | Index |
| olympiaentertainment.com | 1.31% | 165.96x |
| candgnews.com | 5.13% | 164.45x |
| michiganhumane.org | 1.67% | 163.69x |
| cityofsouthfield.com | 1.47% | 158.78x |
| beaumont.edu | 1.80% | 157.51x |
| pressandguide.com | 1.37% | 156.51x |
| broadwayindetroit.com | 3.54% | 152.26x |
| ahpeters.com | 1.41% | 152.16x |
| macombdaily.com | 9.26% | 148.79x |
| wjr.com | 1.70% | 147.84x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.73% | 31.84x |
| Michigan Cluster | 45.67% | 22.60x |
| College Sports | 2.20% | 14.64x |
| Local & Travel England - North Midlands | 0.03% | 9.61x |
| Fox News Content Consumers | 7.01% | 9.36x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 2.93% | 9.15x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.18% | 8.76x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.27% | 8.26x |
| Central & Northwest Ohio Cluster | 6.26% | 7.80x |
| Public Policy Media | 1.74% | 7.26x |
Composition Percentage:
The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
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DEMOGRAPHICS
The Detroit News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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