Dstillery Audiences

DETROIT NEWS

Audience Size: 1.8 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 54.89% 15.79x
Midwestern Voters 44.67% 14.00x
Online Payroll Services Users 49.21% 13.87x
Detroit Pistons Fans 33.00% 11.93x
Michigan County and Local Fair Visitors 54.29% 11.89x
Michigan Wolverines Fans 26.17% 10.46x
Detroit Red Wings Fans 33.43% 10.41x
Detroit Tigers Fans 38.88% 10.07x
Detroit Lions Fans 32.29% 8.51x
Liberal News Readers 22.52% 8.43x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.40% 2.11x
Hollister 0.01% 1.95x
Lane Bryant 0.02% 1.66x
Maurices 0.04% 1.61x
Dressbarn 0.02% 1.57x
Buckle 0.02% 1.56x
Talbots 0.01% 1.42x
Mens Wearhouse 0.02% 1.26x
Express 0.02% 1.24x
Zumiez 0.01% 1.20x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website Composition Index
voicenews.com 3.19% 80.24x
macombdaily.com 12.99% 76.27x
pressandguide.com 4.85% 75.71x
hometownlife.com 13.67% 74.88x
henryford.com 2.78% 74.72x
wjr.com 1.72% 72.76x
dailytribune.com 2.91% 71.31x
thenewsherald.com 10.79% 70.68x
gophouse.org 1.65% 69.83x
theoaklandpress.com 18.11% 67.92x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.10% 19.38x
Michigan Cluster 66.97% 15.04x
College Sports 0.69% 14.08x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.18% 10.20x
Local & Travel England - North Midlands 0.06% 9.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 9.06x
Indiana Finance & Business Cluster 9.14% 9.03x
Right Wing Blogs - Political Activism 0.10% 8.77x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 7.84x
Environmental Conservation 0.04% 7.82x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male