DETROIT NEWS

Audience Size: 1.9 Million Devices

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Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	50.40%	19.58x
Online Payroll Services Users	46.16%	16.39x
Midwestern Voters	43.89%	14.02x
Michigan County and Local Fair Visitors	49.40%	13.42x
Detroit Red Wings Fans	30.19%	13.01x
Detroit Pistons Fans	32.69%	12.12x
Detroit Tigers Fans	33.15%	11.82x
Michigan Wolverines Fans	27.69%	11.32x
Liberal News Readers	18.05%	10.65x
Detroit Lions Fans	30.06%	10.38x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Talbots.

Location	Composition	Index
Talbots	0.02%	1.83x
H&M	0.02%	1.69x
Carhartt	0.33%	1.66x
Coach	0.01%	1.50x
Hollister	0.02%	1.42x
Eddie Bauer	0.01%	1.37x
Chicos	0.02%	1.26x
Jos A. Bank Clothiers	0.02%	1.25x
Dressbarn	0.02%	1.23x
Lane Bryant	0.02%	1.23x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is pressandguide.com.

Website	Composition	Index
pressandguide.com	4.55%	83.07x
voicenews.com	2.47%	82.64x
henryford.com	1.01%	81.82x
macombdaily.com	13.13%	79.17x
dailytribune.com	2.55%	76.55x
thenewsherald.com	10.79%	70.82x
fox2detroit.com	27.71%	69.81x
ninosalvaggio.com	1.15%	68.64x
theoaklandpress.com	16.81%	68.23x
michigan.gov	2.66%	67.32x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.02%	19.89x
Michigan Cluster	59.39%	16.76x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	14.22x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	14.00x
College Sports	0.35%	12.62x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.09%	12.52x
Environmental Conservation	0.05%	11.77x
Indiana Finance & Business Cluster	6.60%	9.01x
Northern California Cluster	5.89%	8.68x
Local & Travel England - North Midlands	0.05%	8.61x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male