Dstillery Audiences

DETROIT NEWS

Audience Size: 2.1 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 55.61% 16.81x
Midwestern Voters 43.13% 14.34x
Detroit Pistons Fans 32.47% 11.54x
Detroit Red Wings Fans 27.54% 10.87x
Detroit Tigers Fans 30.17% 10.67x
Online Payroll Services Users 40.34% 10.27x
Michigan Wolverines Fans 26.42% 9.83x
Detroit Lions Fans 26.10% 8.77x
Tampa and St Petersburg Trip Planners 20.57% 7.87x
Liberal News Readers 22.17% 7.77x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.51% 2.16x
Dressbarn 0.04% 1.77x
Ann Taylor 0.02% 1.74x
American Apparel 0.03% 1.63x
Eddie Bauer 0.02% 1.47x
Talbots 0.03% 1.34x
Kate Spade 0.02% 1.23x
Mens Wearhouse 0.06% 1.20x
Hugo Boss 0.02% 1.19x
Coach 0.03% 1.18x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is med.umich.edu.

Website Composition Index
med.umich.edu 1.03% 113.48x
candgnews.com 3.39% 105.59x
broadwayindetroit.com 1.89% 105.49x
dmc.org 2.16% 101.50x
macombdaily.com 13.34% 98.32x
voicenews.com 2.42% 97.63x
hshv.org 1.29% 96.18x
pressandguide.com 4.34% 93.71x
wdet.org 2.85% 93.44x
dailytribune.com 2.51% 90.77x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.33% 24.46x
Michigan Cluster 55.79% 18.13x
College Sports 1.52% 13.94x
Local & Travel England - North Midlands 0.07% 13.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 10.71x
Fox News Content Consumers 8.00% 9.82x
Environmental Conservation 0.05% 9.73x
Indiana Finance & Business Cluster 6.53% 9.51x
Local & Travel England - Northern England 0.10% 8.85x
Central & Northwest Ohio Cluster 11.74% 8.79x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male