Dstillery Audiences

DETROIT NEWS

Audience Size: 2.2 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 41.85% 24.55x
Midwestern Voters 32.38% 18.93x
Detroit Red Wings Fans 17.20% 13.34x
Detroit Tigers Fans 19.25% 12.49x
Online Payroll Services Users 24.11% 12.26x
Detroit Pistons Fans 17.25% 11.74x
Detroit Lions Fans 17.26% 11.68x
Country Music Festivals Enthusiasts 23.57% 11.22x
Michigan Wolverines Fans 14.79% 10.30x
Liberal News Readers 11.15% 7.99x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.04% 1.69x
American Apparel 0.05% 1.66x
Dressbarn 0.07% 1.61x
Johnston and Murphy 0.19% 1.56x
Talbots 0.05% 1.35x
Mens Wearhouse 0.55% 1.34x
Carhartt 0.01% 1.34x
Eddie Bauer 0.03% 1.30x
The North Face 0.02% 1.29x
Club Monaco 0.02% 1.26x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is candgnews.com.

Website Composition Index
candgnews.com 5.48% 117.01x
hshv.org 1.12% 116.19x
broadwayindetroit.com 2.94% 116.17x
cityofsouthfield.com 1.47% 110.55x
hourdetroit.com 2.10% 110.21x
dbusiness.com 1.57% 108.53x
pressandguide.com 2.92% 107.20x
wjr.com 1.42% 106.45x
voicenews.com 2.38% 105.93x
deadlinedetroit.com 1.70% 105.29x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.49% 25.67x
Michigan Cluster 48.03% 19.30x
College Sports 1.77% 12.79x
Local & Travel England - North Midlands 0.03% 10.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 8.63x
Environmental Conservation 0.04% 7.72x
Fox News Content Consumers 9.77% 7.10x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 6.88x
Assorted Topics (Viral Media, Paid Traffic) 4.30% 6.86x
Central & Northwest Ohio Cluster 7.69% 6.80x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female