DETROIT NEWS

Audience Size: 881.9 Thousand Devices

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Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 881.9 thousand unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	54.19%	26.88x
Online Payroll Services Users	56.44%	23.28x
Detroit Tigers Fans	39.03%	18.14x
Michigan County and Local Fair Visitors	60.67%	16.03x
Midwestern Voters	48.43%	15.41x
Detroit Pistons Fans	37.03%	14.71x
Detroit Red Wings Fans	27.85%	14.16x
Michigan Wolverines Fans	25.82%	13.38x
Detroit Lions Fans	34.44%	11.70x
Breast Cancer Fund Raisers	5.47%	9.89x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Maurices.

Location	Composition	Index
Maurices	0.12%	3.69x
Hollister	0.02%	2.12x
Coach	0.01%	1.92x
Forever 21	0.01%	1.79x
American Apparel	0.01%	1.75x
Dressbarn	0.02%	1.69x
Mens Wearhouse	0.02%	1.46x
LOFT	0.01%	1.40x
Old Navy	0.03%	1.38x
White House Black Market	0.02%	1.31x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website	Composition	Index
voicenews.com	1.99%	139.24x
macombdaily.com	15.36%	130.01x
pressandguide.com	4.91%	128.13x
dailytribune.com	2.29%	124.50x
theoaklandpress.com	15.65%	120.76x
hourdetroit.com	13.63%	118.74x
mi-mls.com	1.11%	117.45x
thenewsherald.com	11.16%	114.20x
fox2detroit.com	35.48%	109.34x
1051thebounce.com	7.58%	105.82x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is Michigan Cluster.

Content Affinity	Composition	Index
Michigan Cluster	59.14%	20.08x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.66%	18.16x
College Sports	0.17%	11.51x
Ohio Universities	1.06%	7.61x
Northern California Cluster	3.63%	7.22x
Environmental Conservation	0.01%	7.10x
Assorted Topics (Freebies, Gardens, Jewelry)	0.78%	6.93x
Natural & Healthy Living Researchers	0.02%	6.77x
Florida Naples News Cluster	2.33%	6.42x
Central & Northwest Ohio Cluster	9.43%	6.40x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male