Dstillery Audiences

DETROIT NEWS

Audience Size: 1.8 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 53.32% 20.82x
Online Payroll Services Users 47.78% 17.34x
Michigan County and Local Fair Visitors 54.14% 16.09x
Midwestern Voters 45.04% 15.51x
Detroit Red Wings Fans 31.37% 13.98x
Detroit Tigers Fans 36.95% 13.41x
Detroit Pistons Fans 33.92% 13.37x
Michigan Wolverines Fans 27.18% 12.10x
Liberal News Readers 18.61% 11.60x
Detroit Lions Fans 32.04% 10.89x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.27% 2.09x
H&M 0.01% 1.90x
Hollister 0.02% 1.81x
LOFT 0.01% 1.42x
Mens Wearhouse 0.02% 1.40x
Express 0.02% 1.27x
Gymboree 0.01% 1.23x
Lane Bryant 0.01% 1.23x
Buckle 0.02% 1.19x
White House Black Market 0.01% 1.18x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website Composition Index
voicenews.com 2.65% 88.97x
pressandguide.com 4.49% 87.77x
henryford.com 1.57% 86.59x
macombdaily.com 11.74% 86.54x
hometownlife.com 12.43% 83.51x
gophouse.org 1.04% 83.23x
dailytribune.com 2.31% 80.77x
theoaklandpress.com 16.32% 75.43x
thenewsherald.com 11.60% 70.36x
ninosalvaggio.com 1.04% 70.13x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.06% 22.36x
Michigan Cluster 62.54% 18.27x
College Sports 0.48% 17.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 12.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 12.73x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 11.10x
Indiana Finance & Business Cluster 7.61% 10.51x
Central California Cluster 2.17% 9.90x
Right Wing Blogs - Political Activism 0.07% 9.80x
Northern California Cluster 5.85% 9.35x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male