DETROIT NEWS

Audience Size: 1.8 Million Devices

View All Audiences

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Detroit News audience.

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	53.32%	20.82x
Online Payroll Services Users	47.78%	17.34x
Michigan County and Local Fair Visitors	54.14%	16.09x
Midwestern Voters	45.04%	15.51x
Detroit Red Wings Fans	31.37%	13.98x
Detroit Tigers Fans	36.95%	13.41x
Detroit Pistons Fans	33.92%	13.37x
Michigan Wolverines Fans	27.18%	12.10x
Liberal News Readers	18.61%	11.60x
Detroit Lions Fans	32.04%	10.89x

Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.

Index: A comparison of the Detroit News audience to the internet population.

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location	Composition	Index
Carhartt	0.27%	2.09x
H&M	0.01%	1.90x
Hollister	0.02%	1.81x
LOFT	0.01%	1.42x
Mens Wearhouse	0.02%	1.40x
Express	0.02%	1.27x
Gymboree	0.01%	1.23x
Lane Bryant	0.01%	1.23x
Buckle	0.02%	1.19x
White House Black Market	0.01%	1.18x

Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.

Index: A comparison of the Detroit News audience to the internet population.

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website	Composition	Index
voicenews.com	2.65%	88.97x
pressandguide.com	4.49%	87.77x
henryford.com	1.57%	86.59x
macombdaily.com	11.74%	86.54x
hometownlife.com	12.43%	83.51x
gophouse.org	1.04%	83.23x
dailytribune.com	2.31%	80.77x
theoaklandpress.com	16.32%	75.43x
thenewsherald.com	11.60%	70.36x
ninosalvaggio.com	1.04%	70.13x

Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.

Index: A comparison of the Detroit News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.06%	22.36x
Michigan Cluster	62.54%	18.27x
College Sports	0.48%	17.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.03%	12.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.11%	12.73x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.07%	11.10x
Indiana Finance & Business Cluster	7.61%	10.51x
Central California Cluster	2.17%	9.90x
Right Wing Blogs - Political Activism	0.07%	9.80x
Northern California Cluster	5.85%	9.35x

Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.

Index: A comparison of the Detroit News audience to the internet population.

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male