Dstillery Audiences

DETROIT NEWS

Audience Size: 1.4 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 53.45% 21.37x
Online Payroll Services Users 51.07% 18.42x
Midwestern Voters 46.16% 14.27x
Michigan County and Local Fair Visitors 52.42% 14.25x
Detroit Pistons Fans 34.99% 13.14x
Detroit Red Wings Fans 31.92% 13.01x
Michigan Wolverines Fans 28.67% 12.12x
Detroit Tigers Fans 35.24% 12.03x
Detroit Lions Fans 31.82% 10.52x
Liberal News Readers 15.90% 10.44x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.91x
H&M 0.02% 1.88x
Carhartt 0.33% 1.71x
Mens Wearhouse 0.04% 1.60x
Lane Bryant 0.02% 1.37x
White House Black Market 0.02% 1.32x
Talbots 0.01% 1.27x
Chicos 0.02% 1.22x
Hollister 0.01% 1.05x
Journeys 0.03% 0.97x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website Composition Index
voicenews.com 2.24% 126.44x
pressandguide.com 3.97% 125.66x
macombdaily.com 14.44% 116.20x
dailytribune.com 2.45% 113.18x
mi-mls.com 1.03% 105.45x
crainsdetroit.com 3.57% 102.05x
fox2detroit.com 28.77% 99.42x
theoaklandpress.com 17.18% 99.36x
hourdetroit.com 3.24% 98.98x
thenewsherald.com 11.44% 92.76x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 61.24% 18.69x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.25% 13.12x
College Sports 0.29% 12.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.91x
Right Wing Blogs - Political Activism 0.03% 9.81x
Cuba & Mexico Media 0.03% 9.03x
Indiana Finance & Business Cluster 5.67% 8.71x
Environmental Conservation 0.03% 8.53x
Custom Gifts 0.02% 8.33x
Natural & Healthy Living Researchers 0.10% 8.19x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male