Dstillery Audiences

DETROIT NEWS

Audience Size: 1.2 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 51.78% 23.91x
Online Payroll Services Users 52.80% 21.55x
Michigan County and Local Fair Visitors 55.98% 15.95x
Midwestern Voters 43.51% 15.48x
Detroit Tigers Fans 29.70% 15.24x
Detroit Pistons Fans 33.66% 13.35x
Detroit Red Wings Fans 29.47% 12.62x
Michigan Wolverines Fans 26.79% 12.12x
Detroit Lions Fans 30.54% 11.37x
Liberal News Readers 10.81% 9.51x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 3.87x
Carhartt 0.38% 1.98x
Hollister 0.02% 1.94x
Lululemon 0.01% 1.81x
Express 0.03% 1.76x
Forever 21 0.02% 1.63x
White House Black Market 0.03% 1.60x
H&M 0.02% 1.57x
Dressbarn 0.02% 1.57x
LOFT 0.02% 1.56x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is voicenews.com.

Website Composition Index
voicenews.com 1.77% 110.00x
pressandguide.com 4.82% 106.60x
macombdaily.com 14.01% 102.61x
dailytribune.com 2.23% 98.70x
crainsdetroit.com 1.14% 94.46x
theoaklandpress.com 14.75% 93.90x
hourdetroit.com 9.63% 90.38x
mi-mls.com 1.04% 89.34x
fox2detroit.com 34.06% 85.93x
thenewsherald.com 11.75% 85.28x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 59.42% 18.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.97% 15.26x
College Sports 0.21% 8.76x
Shoes & Accessories 0.03% 8.28x
Northern California Cluster 5.03% 7.78x
Trucks 0.02% 7.32x
Ohio Universities 1.62% 7.30x
Florida Naples News Cluster 3.50% 7.24x
Natural & Healthy Living Researchers 0.04% 6.99x
Environmental Conservation 0.01% 6.92x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male