Dstillery Audiences

DETROIT NEWS

Audience Size: 2.8 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 45.41% 19.41x
Michigan County and Local Fair Visitors 52.39% 17.61x
Midwestern Voters 39.41% 16.03x
Online Payroll Services Users 39.35% 14.39x
Detroit Tigers Fans 31.13% 12.04x
Detroit Pistons Fans 28.52% 11.99x
Detroit Red Wings Fans 23.02% 10.97x
Michigan Wolverines Fans 22.25% 9.89x
Detroit Lions Fans 26.02% 9.86x
Country Music Festivals Enthusiasts 27.43% 8.75x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Carhartt.

Location Composition Index
Carhartt 0.32% 2.46x
Dressbarn 0.01% 1.68x
Lane Bryant 0.01% 1.62x
Chicos 0.01% 1.42x
Old Navy 0.01% 1.12x
Journeys 0.01% 1.12x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is broadwayindetroit.com.

Website Composition Index
broadwayindetroit.com 1.11% 73.59x
candgnews.com 1.79% 72.06x
dmc.org 1.19% 71.17x
macombdaily.com 12.06% 66.44x
voicenews.com 2.48% 66.07x
pressandguide.com 4.46% 65.91x
wdet.org 1.61% 65.87x
hometownlife.com 12.36% 63.96x
dailytribune.com 2.47% 62.41x
wjr.com 1.66% 61.71x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.18% 20.15x
Michigan Cluster 62.88% 16.61x
College Sports 1.03% 12.60x
Local & Travel England - North Midlands 0.05% 10.66x
Environmental Conservation 0.05% 10.05x
Indiana Finance & Business Cluster 7.49% 7.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 7.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.20% 7.72x
Local & Travel England - Northern England 0.09% 7.58x
Fox News Content Consumers 5.98% 7.31x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male