Dstillery Audiences

DETROIT NEWS

Audience Size: 2 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 46.19% 23.75x
Midwestern Voters 35.24% 16.74x
Detroit Red Wings Fans 19.64% 12.76x
Detroit Pistons Fans 23.09% 12.29x
Detroit Tigers Fans 20.08% 11.58x
Detroit Lions Fans 18.63% 10.45x
Country Music Festivals Enthusiasts 28.48% 10.38x
Michigan Wolverines Fans 17.25% 9.64x
Liberal News Readers 11.60% 7.92x
Ford Vehicle Shoppers 17.39% 7.85x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 6.96x
Dressbarn 0.07% 1.97x
Chicos 0.06% 1.42x
Carhartt 0.27% 1.38x
American Apparel 0.04% 1.24x
Gymboree 0.03% 1.22x
Lane Bryant 0.04% 1.20x
Zumiez 0.03% 1.20x
Ralph Lauren 0.01% 1.10x
Forever 21 0.03% 1.09x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is olympiaentertainment.com.

Website Composition Index
olympiaentertainment.com 1.31% 165.96x
candgnews.com 5.13% 164.45x
michiganhumane.org 1.67% 163.69x
cityofsouthfield.com 1.47% 158.78x
beaumont.edu 1.80% 157.51x
pressandguide.com 1.37% 156.51x
broadwayindetroit.com 3.54% 152.26x
ahpeters.com 1.41% 152.16x
macombdaily.com 9.26% 148.79x
wjr.com 1.70% 147.84x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.73% 31.84x
Michigan Cluster 45.67% 22.60x
College Sports 2.20% 14.64x
Local & Travel England - North Midlands 0.03% 9.61x
Fox News Content Consumers 7.01% 9.36x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.93% 9.15x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.18% 8.76x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.27% 8.26x
Central & Northwest Ohio Cluster 6.26% 7.80x
Public Policy Media 1.74% 7.26x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male