Dstillery Audiences

DETROIT NEWS

Audience Size: 1.9 Million Devices

Explore the Detroit News Audience

Below you'll find more information about the Detroit News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Detroit News audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit News audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 47.12% 23.96x
Midwestern Voters 35.40% 16.08x
Detroit Red Wings Fans 19.42% 13.65x
Detroit Pistons Fans 21.00% 12.66x
Detroit Tigers Fans 19.89% 11.67x
Detroit Lions Fans 18.20% 11.20x
Country Music Festivals Enthusiasts 30.42% 10.48x
Ford Vehicle Shoppers 18.48% 7.95x
Liberal News Readers 10.38% 7.66x
Cleveland Cavaliers Fans 10.45% 6.97x
Composition Percentage: The overlap percentage between the Detroit News audience and the Interest attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit News audience is Chicos.

Location Composition Index
Chicos 0.05% 1.61x
Abercrombie & Fitch 0.02% 1.49x
Dressbarn 0.05% 1.46x
American Apparel 0.03% 1.36x
Carhartt 0.21% 1.29x
Lane Bryant 0.04% 1.28x
Eddie Bauer 0.01% 1.26x
Zumiez 0.02% 1.16x
Talbots 0.03% 1.12x
REI 0.01% 1.02x
Composition Percentage: The overlap percentage between the Detroit News audience and the Location attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit News audience is shoptwelveoaks.com.

Website Composition Index
shoptwelveoaks.com 0.49% 183.53x
schoolcraft.edu 0.55% 176.11x
olympiaentertainment.com 1.55% 173.07x
candgnews.com 5.20% 171.18x
gibraltartrade.com 0.51% 170.94x
michiganhumane.org 2.01% 170.57x
plymouthmich.org 0.57% 167.97x
greatlakescrossingoutlets.com 0.88% 167.54x
districtdetroit.com 0.51% 167.10x
cityofsouthfield.com 1.62% 165.79x
Composition Percentage: The overlap percentage between the Detroit News audience and the Web attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit News audience is General Interest.

Content Affinity Composition Index
General Interest 0.80% 32.43x
Michigan Cluster 44.17% 23.61x
College Sports 2.08% 14.57x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.47% 9.43x
Fox News Content Consumers 6.39% 9.15x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.24% 8.82x
Local & Travel England - North Midlands 0.02% 8.76x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.18% 8.20x
Central & Northwest Ohio Cluster 5.75% 7.82x
Environmental Conservation 0.03% 7.45x
Composition Percentage: The overlap percentage between the Detroit News audience and the Content Affinity attribute.
Index: A comparison of the Detroit News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit News audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999