Dstillery Audiences

DIABETES RESEARCH

Audience Size: 18 Thousand Devices

Explore the Diabetes Research Audience

Below you'll find more information about the Diabetes Research audience, broken down in different categories based on their digital and physical behaviors. These are 18 thousand unique devices whose actions qualify for the Diabetes Research audience.

Dstillery Crafted Audiences

INTERESTS

The Diabetes Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diabetes Research audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 59.48% 22.69x
Diabetes Support Forum Readers 75.74% 22.68x
Medical Consultation Researchers 63.94% 22.22x
Professional Medical Journal Readers 57.71% 20.80x
Doctors 62.08% 20.68x
Arthritis Sufferers 62.83% 20.33x
Generic Prescription Drug Shoppers 57.53% 20.03x
Medical Science Researchers 52.97% 19.68x
Retired Budget Healthcare Shoppers 56.60% 19.51x
Primary Care Doctor Researchers 59.20% 19.40x
Composition Percentage: The overlap percentage between the Diabetes Research audience and the Interest attribute.
Index: A comparison of the Diabetes Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diabetes Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diabetes Research audience is LOFT.

Location Composition Index
LOFT 0.02% 2.38x
White House Black Market 0.02% 2.19x
Dressbarn 0.02% 2.09x
Gap 0.01% 1.53x
Carhartt 0.15% 1.01x
Victoria's Secret 0.01% 0.91x
Composition Percentage: The overlap percentage between the Diabetes Research audience and the Location attribute.
Index: A comparison of the Diabetes Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diabetes Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diabetes Research audience is diabetesselfmanagement.com.

Website Composition Index
diabetesselfmanagement.com 22.03% 404.39x
davita.com 40.46% 389.95x
kidneyfund.org 38.20% 389.15x
diatribe.org 27.52% 190.60x
choosingwisely.org 4.19% 68.94x
ahajournals.org 5.92% 67.45x
labtestsonline.org 16.97% 66.36x
freseniuskidneycare.com 6.42% 61.94x
medicareinteractive.org 3.81% 60.05x
cedars-sinai.edu 4.21% 57.39x
Composition Percentage: The overlap percentage between the Diabetes Research audience and the Web attribute.
Index: A comparison of the Diabetes Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diabetes Research audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 4.88% 61.63x
Healthy Eating Researchers 4.37% 55.26x
Arthritis & Bones 6.56% 52.80x
Nutrition & Diabetic Living 1.51% 44.48x
Disease Cluster 3.75% 42.85x
Food Cluster 1.93% 40.20x
Natural Diet & Supplement Researchers 4.37% 40.06x
Vitamin Shoppers 3.48% 37.43x
Reproductive Health 1.68% 35.42x
Eye Health & Vision 2.55% 35.17x
Composition Percentage: The overlap percentage between the Diabetes Research audience and the Content Affinity attribute.
Index: A comparison of the Diabetes Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diabetes Research audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female