Dstillery Audiences

DIAMONDS & PRECIOUS METALS

Audience Size: 197.4 Thousand Devices

Explore the Diamonds & Precious Metals Audience

Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.

Dstillery Crafted Audiences

INTERESTS

The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diamonds & Precious Metals audience is Engagement Ring Shoppers.

Interest Composition Index
Engagement Ring Shoppers 63.66% 23.99x
Jewelry & Watch Shoppers 60.99% 23.44x
Brides & Wedding Planners 51.72% 20.00x
Wedding Content Readers 45.08% 19.35x
Wedding Registrants 37.99% 18.43x
Trendy Shoe Shoppers 35.32% 16.68x
Orlando Activities Researchers 30.33% 15.74x
Home Custom Bedroom Decorators 28.97% 15.01x
Custom Home Lighting Shoppers 28.97% 15.01x
Ocean Activists 29.89% 14.89x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Hollister.

Location Composition Index
Hollister 0.01% 3.65x
White House Black Market 0.02% 3.07x
Chicos 0.02% 2.61x
Jos A. Bank Clothiers 0.01% 2.37x
LOFT 0.01% 2.14x
Victoria's Secret 0.02% 1.69x
Forever 21 0.01% 1.48x
Old Navy 0.01% 1.23x
Carhartt 0.11% 0.92x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diamonds & Precious Metals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diamonds & Precious Metals audience is diamondnexus.com.

Website Composition Index
diamondnexus.com 24.71% 396.16x
helzberg.com 13.44% 370.59x
gia.edu 32.68% 358.45x
nationaljeweler.com 13.34% 338.92x
shaneco.com 18.83% 278.34x
americangemsociety.org 8.39% 271.06x
pricescope.com 15.20% 267.50x
longsjewelers.com 11.71% 264.87x
heartsonfire.com 6.60% 248.51x
jeulia.com 10.11% 78.93x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 4.59% 34.68x
Bridal Fashion 2.22% 34.61x
Beach & Intimate Wear 0.58% 26.92x
Homemade Jewelry & Crafts 2.25% 25.59x
Wedding Planning 22.22% 22.74x
Higher-End Fashion Brands 0.47% 22.46x
Custom Gifts 3.15% 22.26x
Perfume, Makeup & Cosmetics 1.88% 20.69x
Hair & Beauty 2.22% 20.19x
Dermatology 2.02% 19.96x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female