Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 414.9 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.
| Interest | Composition | Index |
| Jewelry & Watch Shoppers | 49.87% | 27.32x |
| Engagement Ring Shoppers | 55.05% | 27.26x |
| Brides & Wedding Planners | 38.36% | 19.79x |
| Wedding Content Readers | 30.68% | 17.00x |
| Wedding Registrants | 23.96% | 16.77x |
| Trendy Shoe Shoppers | 25.69% | 15.93x |
| Leather Goods Shoppers | 26.19% | 15.59x |
| Womens Fashion Brands Shoppers | 30.23% | 15.57x |
| Orlando Activities Researchers | 22.04% | 15.06x |
| Personalized Gift Shoppers | 28.08% | 15.01x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.23x |
| Patagonia | 0.03% | 2.01x |
| REI | 0.03% | 1.90x |
| Saint Laurent Paris | 0.02% | 1.83x |
| Uniqlo | 0.03% | 1.72x |
| Bonobos | 0.10% | 1.65x |
| Everlane | 0.01% | 1.59x |
| Ralph Lauren | 0.03% | 1.56x |
| J. Crew | 0.09% | 1.56x |
| LL Bean | 0.01% | 1.51x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is laurenbjewelry.com.
| Website | Composition | Index |
| laurenbjewelry.com | 9.46% | 354.67x |
| fascinatingdiamonds.com | 5.78% | 344.24x |
| moissaniteco.com | 4.12% | 328.86x |
| idonowidont.com | 10.36% | 298.36x |
| pompeii3.com | 8.40% | 293.76x |
| jewelrypoint.com | 5.67% | 281.20x |
| gemvara.com | 10.12% | 276.20x |
| pricescope.com | 5.66% | 259.21x |
| diamondnexus.com | 20.28% | 257.42x |
| longsjewelers.com | 11.02% | 241.84x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.12% | 93.67x |
| Bridal Fashion | 3.91% | 26.54x |
| Beach & Intimate Wear | 1.74% | 22.59x |
| Higher-End Fashion Brands | 2.26% | 21.47x |
| Watches Retail | 5.63% | 21.08x |
| Perfume, Makeup & Cosmetics | 2.14% | 19.53x |
| Custom Gifts | 4.91% | 18.07x |
| Wedding Planning | 20.04% | 17.52x |
| Dermatology | 6.71% | 16.66x |
| Unique & Personalized Fashion | 3.70% | 15.82x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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