Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 15 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.
| Interest | Composition | Index |
| Jewelry & Watch Shoppers | 67.82% | 24.11x |
| Orlando Activities Researchers | 38.70% | 23.75x |
| Wedding Content Readers | 46.74% | 23.07x |
| Wedding Registrants | 47.13% | 22.75x |
| Ocean Activists | 46.74% | 22.68x |
| Engagement Ring Shoppers | 62.07% | 22.54x |
| Bargain Shopping Researchers | 40.23% | 22.01x |
| Trendy Shoe Shoppers | 42.15% | 21.66x |
| Home Remodelers | 38.70% | 21.04x |
| Apartment Furniture Shoppers | 41.38% | 21.01x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.04% | 3.06x |
| Carhartt | 0.12% | 2.28x |
| Lane Bryant | 0.02% | 1.86x |
| Aeropostale | 0.01% | 1.73x |
| American Eagle Outfitters | 0.01% | 1.60x |
| Chicos | 0.02% | 1.57x |
| Buckle | 0.02% | 1.56x |
| LOFT | 0.01% | 1.55x |
| Victoria's Secret | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is nerdwallet.com.
| Website | Composition | Index |
| nerdwallet.com | 14.72% | 41.67x |
| ampproject.org | 18.94% | 41.25x |
| barnesandnoble.com | 17.61% | 31.63x |
| brides.com | 36.31% | 31.14x |
| coolimba.com | 16.26% | 31.04x |
| instructables.com | 14.66% | 29.72x |
| buzznet.com | 12.90% | 28.53x |
| officedepot.com | 10.59% | 28.44x |
| editorchoice.com | 19.01% | 28.20x |
| radaronline.com | 28.21% | 26.71x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 3.77% | 63.16x |
| Women Shoppers | 7.04% | 56.74x |
| Fashion & Retail | 5.49% | 50.72x |
| Antiques & Auctions | 8.44% | 48.11x |
| Shoes & Accessories | 2.38% | 44.64x |
| Collectibles - Coins & Sports Cards | 4.26% | 39.29x |
| Party Suppliers | 1.64% | 36.42x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 5.00% | 34.44x |
| Wedding Planning | 18.43% | 34.27x |
| Furniture Shopping | 11.79% | 33.49x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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