Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 249.2 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 62.64% | 23.81x |
| Jewelry & Watch Shoppers | 58.42% | 23.04x |
| Brides & Wedding Planners | 49.69% | 18.69x |
| Wedding Content Readers | 41.65% | 17.42x |
| Wedding Registrants | 35.32% | 15.58x |
| Trendy Shoe Shoppers | 33.32% | 14.85x |
| Orlando Activities Researchers | 28.84% | 13.97x |
| Leather Goods Shoppers | 33.02% | 13.28x |
| Custom Home Lighting Shoppers | 26.69% | 13.25x |
| Home Custom Bedroom Decorators | 26.69% | 13.25x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 3.76x |
| Free People | 0.03% | 2.36x |
| Madewell | 0.02% | 2.23x |
| Chicos | 0.06% | 2.20x |
| Armani | 0.02% | 2.15x |
| Dressbarn | 0.03% | 1.91x |
| Gymboree | 0.04% | 1.90x |
| Urban Outfitters | 0.03% | 1.85x |
| American Apparel | 0.02% | 1.83x |
| Express | 0.06% | 1.55x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is idonowidont.com.
| Website | Composition | Index |
| idonowidont.com | 10.66% | 424.40x |
| pompeii3.com | 9.09% | 421.58x |
| gemvara.com | 8.00% | 387.33x |
| diamondnexus.com | 24.74% | 331.16x |
| helzberg.com | 13.55% | 319.87x |
| gia.edu | 33.37% | 301.92x |
| jewelrywise.com | 7.08% | 294.52x |
| nationaljeweler.com | 13.01% | 293.76x |
| pricescope.com | 13.78% | 251.43x |
| rogersandhollands.com | 6.01% | 250.83x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 2.24% | 31.40x |
| Watches Retail | 4.91% | 30.67x |
| Beach & Intimate Wear | 0.68% | 24.20x |
| Homemade Jewelry & Crafts | 2.29% | 22.06x |
| Wedding Planning | 20.82% | 20.65x |
| Higher-End Fashion Brands | 0.62% | 20.50x |
| Dermatology | 2.66% | 19.56x |
| Perfume, Makeup & Cosmetics | 1.79% | 18.85x |
| Custom Gifts | 3.34% | 18.84x |
| Discount Shopping | 1.49% | 18.44x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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