Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 77.7 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 66.19% | 19.94x |
| Jewelry & Watch Shoppers | 65.70% | 19.57x |
| Wedding Content Readers | 51.14% | 18.20x |
| Brides & Wedding Planners | 57.88% | 17.81x |
| Wedding Registrants | 42.48% | 16.26x |
| Trendy Shoe Shoppers | 39.71% | 15.32x |
| Custom Home Lighting Shoppers | 35.02% | 15.03x |
| Home Custom Bedroom Decorators | 35.02% | 15.03x |
| Ocean Activists | 36.22% | 14.76x |
| Orlando Activities Researchers | 36.58% | 14.57x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.04% | 5.26x |
| White House Black Market | 0.04% | 4.30x |
| Buckle | 0.04% | 4.28x |
| The Childrens Place | 0.05% | 4.15x |
| Dressbarn | 0.04% | 4.13x |
| Banana Republic | 0.02% | 3.07x |
| Maurices | 0.04% | 2.36x |
| Lane Bryant | 0.01% | 2.02x |
| Zumiez | 0.01% | 1.85x |
| Chicos | 0.01% | 1.64x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is pricescope.com.
| Website | Composition | Index |
| pricescope.com | 19.68% | 307.49x |
| jeulia.com | 9.24% | 135.40x |
| riogrande.com | 4.25% | 61.84x |
| evine.com | 4.03% | 61.69x |
| womangettingmarried.com | 4.82% | 53.27x |
| offbeatbride.com | 3.93% | 47.50x |
| weddingbee.com | 18.92% | 42.78x |
| sundancecatalog.com | 2.91% | 42.38x |
| marthastewartweddings.com | 16.91% | 40.39x |
| insideweddings.com | 3.04% | 40.06x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 2.10% | 42.56x |
| Watches Retail | 4.31% | 34.67x |
| Custom Gifts | 2.88% | 30.29x |
| Homemade Jewelry & Crafts | 2.07% | 29.46x |
| Beach & Intimate Wear | 0.43% | 27.71x |
| Dermatology | 1.55% | 25.34x |
| Collectibles - Coins & Sports Cards | 3.72% | 23.92x |
| Holiday Gifts | 0.43% | 23.88x |
| San Francisco Tourism | 0.50% | 23.27x |
| Beauty & Cosmetics | 2.45% | 23.26x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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