Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.
| Interest | Composition | Index |
| Jewelry & Watch Shoppers | 70.00% | 23.55x |
| Online Home Decor Shoppers | 40.00% | 22.83x |
| Apartment Furniture Shoppers | 39.00% | 20.89x |
| Engagement Ring Shoppers | 60.00% | 20.83x |
| Misc-Deal Seekers or Coupon Shoppers | 38.00% | 20.21x |
| Ocean Activists | 39.00% | 19.74x |
| Wedding Registrants | 40.00% | 19.73x |
| Wedding Content Readers | 40.00% | 19.50x |
| Trendy Shoe Shoppers | 36.00% | 19.29x |
| Orlando Activities Researchers | 30.00% | 18.70x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.49% | 3.79x |
| Lane Bryant | 0.02% | 1.86x |
| Aeropostale | 0.01% | 1.73x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is mediavine.com.
| Website | Composition | Index |
| mediavine.com | 32.96% | 32.03x |
| m.ebay.com | 28.34% | 29.88x |
| wikia.com | 22.93% | 29.44x |
| hotels.com | 17.68% | 27.20x |
| kitco.com | 19.45% | 24.30x |
| answers.com | 15.07% | 23.38x |
| fashionista.com | 11.33% | 22.95x |
| mortgageafterlife.com | 13.00% | 22.95x |
| 90min.com | 11.99% | 22.91x |
| brides.com | 37.98% | 22.50x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 8.43% | 66.91x |
| Furniture Shopping | 7.68% | 47.08x |
| Wedding Planning | 20.79% | 29.44x |
| Collectibles - Coins & Sports Cards | 3.93% | 26.47x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 2.43% | 25.03x |
| Cruise Vacations | 4.12% | 23.15x |
| People Search | 6.93% | 22.93x |
| Teen Hair | 2.62% | 22.67x |
| Health Issues Cluster | 6.37% | 21.36x |
| Fashion Cluster | 14.79% | 21.06x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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