Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 460.2 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.
| Interest | Composition | Index |
| Jewelry & Watch Shoppers | 48.33% | 23.19x |
| Engagement Ring Shoppers | 56.00% | 22.04x |
| Brides & Wedding Planners | 40.82% | 15.18x |
| Wedding Registrants | 22.38% | 13.13x |
| Leather Goods Shoppers | 27.05% | 12.59x |
| Womens Fashion Brands Shoppers | 33.84% | 12.20x |
| Furniture and Appliances Industry | 24.19% | 12.16x |
| Pandora Jewelry Shoppers | 35.98% | 11.85x |
| Shoe Shoppers | 27.13% | 10.95x |
| Travel Industry | 21.04% | 10.67x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.89x |
| J. Crew | 0.04% | 1.83x |
| H&M | 0.05% | 1.82x |
| American Eagle Outfitters | 0.06% | 1.78x |
| Victoria's Secret | 0.08% | 1.49x |
| Express | 0.03% | 1.45x |
| Aeropostale | 0.03% | 1.44x |
| Zara | 0.03% | 1.41x |
| Lululemon | 0.05% | 1.40x |
| Talbots | 0.04% | 1.38x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is fascinatingdiamonds.com.
| Website | Composition | Index |
| fascinatingdiamonds.com | 4.98% | 429.49x |
| laurenbjewelry.com | 8.91% | 401.55x |
| pompeii3.com | 5.08% | 361.91x |
| idonowidont.com | 8.06% | 355.38x |
| gemvara.com | 10.97% | 348.20x |
| nationaljeweler.com | 7.63% | 319.42x |
| diamondnexus.com | 17.77% | 311.15x |
| jewelrywise.com | 9.04% | 277.54x |
| longsjewelers.com | 11.62% | 275.73x |
| gia.edu | 29.98% | 271.31x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 4.82% | 27.58x |
| Watches Retail | 5.92% | 21.23x |
| Beach & Intimate Wear | 2.50% | 19.65x |
| Higher-End Fashion Brands | 3.62% | 19.24x |
| Wedding Planning | 19.69% | 17.87x |
| Custom Gifts | 4.82% | 17.10x |
| Perfume, Makeup & Cosmetics | 1.95% | 16.73x |
| Fashion Cluster | 10.96% | 15.47x |
| Hipster Clothing | 0.90% | 14.74x |
| Homemade Jewelry & Crafts | 2.64% | 14.66x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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