Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 205 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 63.44% | 23.24x |
| Jewelry & Watch Shoppers | 58.35% | 22.53x |
| Brides & Wedding Planners | 46.48% | 17.90x |
| Wedding Content Readers | 37.18% | 15.76x |
| Wedding Registrants | 32.58% | 14.92x |
| Trendy Shoe Shoppers | 31.84% | 14.27x |
| Orlando Activities Researchers | 27.46% | 13.67x |
| Leather Goods Shoppers | 33.17% | 13.63x |
| Womens Fashion Brands Shoppers | 35.10% | 12.95x |
| Home Custom Bedroom Decorators | 25.46% | 12.83x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.89x |
| REI | 0.03% | 2.76x |
| Abercrombie & Fitch | 0.01% | 2.54x |
| Zara | 0.04% | 2.28x |
| Patagonia | 0.02% | 2.25x |
| Ralph Lauren | 0.02% | 2.10x |
| Bonobos | 0.03% | 1.90x |
| Armani | 0.03% | 1.73x |
| Columbia | 0.02% | 1.65x |
| The North Face | 0.02% | 1.64x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is gia.edu.
| Website | Composition | Index |
| gia.edu | 33.73% | 270.89x |
| womangettingmarried.com | 4.68% | 47.34x |
| jeulia.com | 9.64% | 47.16x |
| therealreal.com | 4.93% | 44.15x |
| offbeatbride.com | 4.33% | 40.72x |
| bcbg.com | 5.32% | 37.30x |
| pandora.net | 4.89% | 36.24x |
| mywedding.com | 4.49% | 35.83x |
| onekingslane.com | 5.09% | 35.05x |
| weddingbee.com | 15.04% | 34.98x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 2.86% | 32.63x |
| Watches Retail | 5.21% | 26.74x |
| Beach & Intimate Wear | 1.00% | 25.83x |
| Homemade Jewelry & Crafts | 2.84% | 23.08x |
| Higher-End Fashion Brands | 1.11% | 22.05x |
| Perfume, Makeup & Cosmetics | 1.56% | 21.55x |
| Custom Gifts | 3.75% | 21.14x |
| Holiday Gifts | 0.79% | 19.69x |
| Wedding Planning | 19.43% | 19.55x |
| Home Office Products | 0.32% | 18.69x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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