Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 135.8 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.
| Interest | Composition | Index |
| Jewelry & Watch Shoppers | 62.44% | 23.70x |
| Engagement Ring Shoppers | 64.34% | 23.56x |
| Brides & Wedding Planners | 54.40% | 19.97x |
| Wedding Content Readers | 47.57% | 19.78x |
| Wedding Registrants | 40.45% | 17.78x |
| Trendy Shoe Shoppers | 35.59% | 16.16x |
| Orlando Activities Researchers | 34.60% | 16.13x |
| Home Custom Bedroom Decorators | 30.58% | 15.64x |
| Custom Home Lighting Shoppers | 30.58% | 15.64x |
| Online Home Decor Shoppers | 33.05% | 15.09x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 3.25x |
| Talbots | 0.02% | 3.24x |
| Gap | 0.01% | 2.47x |
| The Childrens Place | 0.02% | 2.25x |
| Express | 0.01% | 2.11x |
| White House Black Market | 0.01% | 1.89x |
| Old Navy | 0.02% | 1.59x |
| Victoria's Secret | 0.01% | 1.32x |
| Mens Wearhouse | 0.01% | 1.21x |
| Maurices | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is diamondnexus.com.
| Website | Composition | Index |
| diamondnexus.com | 24.47% | 561.12x |
| gia.edu | 31.54% | 505.20x |
| shaneco.com | 18.57% | 391.74x |
| longsjewelers.com | 13.02% | 311.53x |
| pricescope.com | 17.39% | 310.26x |
| jeulia.com | 9.68% | 110.38x |
| weddbook.com | 3.03% | 65.57x |
| therealreal.com | 4.05% | 64.31x |
| authenticwatches.com | 2.72% | 63.72x |
| riogrande.com | 4.08% | 61.85x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 2.09% | 41.65x |
| Watches Retail | 4.27% | 34.89x |
| Beach & Intimate Wear | 0.53% | 29.85x |
| Homemade Jewelry & Crafts | 2.18% | 29.50x |
| Higher-End Fashion Brands | 0.39% | 27.76x |
| Custom Gifts | 2.93% | 27.01x |
| Wedding Planning | 22.87% | 25.79x |
| Dermatology | 1.83% | 25.28x |
| Concert Posters | 0.36% | 25.01x |
| Hair & Beauty | 1.98% | 24.55x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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