Dstillery Audiences

DIAMONDS & PRECIOUS METALS

Audience Size: 493.8 Thousand Devices

Explore the Diamonds & Precious Metals Audience

Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 493.8 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.

Dstillery Crafted Audiences

INTERESTS

The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 46.15% 23.52x
Engagement Ring Shoppers 53.16% 22.88x
Brides & Wedding Planners 38.40% 15.19x
Wedding Registrants 21.72% 13.17x
Leather Goods Shoppers 25.83% 12.52x
Womens Fashion Brands Shoppers 31.24% 12.06x
Personalized Gift Shoppers 19.93% 11.67x
Pandora Jewelry Shoppers 33.68% 11.45x
Shoe Shoppers 24.58% 11.11x
Mattress Shoppers 24.06% 10.37x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Madewell.

Location Composition Index
Madewell 0.03% 1.81x
Michael Kors 0.03% 1.71x
Armani 0.03% 1.69x
Zara 0.03% 1.54x
Eddie Bauer 0.02% 1.51x
H&M 0.04% 1.45x
Gap 0.13% 1.37x
Dressbarn 0.05% 1.34x
Kate Spade 0.02% 1.33x
Coach 0.07% 1.30x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diamonds & Precious Metals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diamonds & Precious Metals audience is laurenbjewelry.com.

Website Composition Index
laurenbjewelry.com 8.66% 375.61x
moissaniteco.com 3.62% 352.79x
fascinatingdiamonds.com 5.43% 348.09x
idonowidont.com 8.19% 327.94x
gemvara.com 10.54% 306.54x
nationaljeweler.com 6.97% 293.15x
pompeii3.com 7.12% 287.42x
diamondnexus.com 18.63% 278.26x
longsjewelers.com 11.81% 252.03x
gia.edu 29.49% 244.51x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 4.38% 26.11x
Watches Retail 5.59% 19.29x
Higher-End Fashion Brands 3.24% 18.94x
Beach & Intimate Wear 2.27% 18.58x
Wedding Planning 18.34% 17.90x
Perfume, Makeup & Cosmetics 2.18% 15.75x
Custom Gifts 5.58% 14.62x
Dermatology 8.44% 14.14x
Unique & Personalized Fashion 3.87% 14.03x
Fashion Cluster 11.09% 13.95x
Composition Percentage: The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female