Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 493.8 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Jewelry & Watch Shoppers.
| Interest | Composition | Index |
| Jewelry & Watch Shoppers | 46.15% | 23.52x |
| Engagement Ring Shoppers | 53.16% | 22.88x |
| Brides & Wedding Planners | 38.40% | 15.19x |
| Wedding Registrants | 21.72% | 13.17x |
| Leather Goods Shoppers | 25.83% | 12.52x |
| Womens Fashion Brands Shoppers | 31.24% | 12.06x |
| Personalized Gift Shoppers | 19.93% | 11.67x |
| Pandora Jewelry Shoppers | 33.68% | 11.45x |
| Shoe Shoppers | 24.58% | 11.11x |
| Mattress Shoppers | 24.06% | 10.37x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 1.81x |
| Michael Kors | 0.03% | 1.71x |
| Armani | 0.03% | 1.69x |
| Zara | 0.03% | 1.54x |
| Eddie Bauer | 0.02% | 1.51x |
| H&M | 0.04% | 1.45x |
| Gap | 0.13% | 1.37x |
| Dressbarn | 0.05% | 1.34x |
| Kate Spade | 0.02% | 1.33x |
| Coach | 0.07% | 1.30x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is laurenbjewelry.com.
| Website | Composition | Index |
| laurenbjewelry.com | 8.66% | 375.61x |
| moissaniteco.com | 3.62% | 352.79x |
| fascinatingdiamonds.com | 5.43% | 348.09x |
| idonowidont.com | 8.19% | 327.94x |
| gemvara.com | 10.54% | 306.54x |
| nationaljeweler.com | 6.97% | 293.15x |
| pompeii3.com | 7.12% | 287.42x |
| diamondnexus.com | 18.63% | 278.26x |
| longsjewelers.com | 11.81% | 252.03x |
| gia.edu | 29.49% | 244.51x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 4.38% | 26.11x |
| Watches Retail | 5.59% | 19.29x |
| Higher-End Fashion Brands | 3.24% | 18.94x |
| Beach & Intimate Wear | 2.27% | 18.58x |
| Wedding Planning | 18.34% | 17.90x |
| Perfume, Makeup & Cosmetics | 2.18% | 15.75x |
| Custom Gifts | 5.58% | 14.62x |
| Dermatology | 8.44% | 14.14x |
| Unique & Personalized Fashion | 3.87% | 14.03x |
| Fashion Cluster | 11.09% | 13.95x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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