Explore the Diamonds & Precious Metals Audience
Below you'll find more information about the Diamonds & Precious Metals audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Diamonds & Precious Metals audience.
INTERESTS
The Diamonds & Precious Metals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diamonds & Precious Metals audience is Engagement Ring Shoppers.
| Interest | Composition | Index |
| Engagement Ring Shoppers | 63.66% | 23.99x |
| Jewelry & Watch Shoppers | 60.99% | 23.44x |
| Brides & Wedding Planners | 51.72% | 20.00x |
| Wedding Content Readers | 45.08% | 19.35x |
| Wedding Registrants | 37.99% | 18.43x |
| Trendy Shoe Shoppers | 35.32% | 16.68x |
| Orlando Activities Researchers | 30.33% | 15.74x |
| Home Custom Bedroom Decorators | 28.97% | 15.01x |
| Custom Home Lighting Shoppers | 28.97% | 15.01x |
| Ocean Activists | 29.89% | 14.89x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Interest attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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APPAREL RETAILERS
The Diamonds & Precious Metals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diamonds & Precious Metals audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 3.65x |
| White House Black Market | 0.02% | 3.07x |
| Chicos | 0.02% | 2.61x |
| Jos A. Bank Clothiers | 0.01% | 2.37x |
| LOFT | 0.01% | 2.14x |
| Victoria's Secret | 0.02% | 1.69x |
| Forever 21 | 0.01% | 1.48x |
| Old Navy | 0.01% | 1.23x |
| Carhartt | 0.11% | 0.92x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Location attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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WEBSITES
The Diamonds & Precious Metals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diamonds & Precious Metals audience is diamondnexus.com.
| Website | Composition | Index |
| diamondnexus.com | 24.71% | 396.16x |
| helzberg.com | 13.44% | 370.59x |
| gia.edu | 32.68% | 358.45x |
| nationaljeweler.com | 13.34% | 338.92x |
| shaneco.com | 18.83% | 278.34x |
| americangemsociety.org | 8.39% | 271.06x |
| pricescope.com | 15.20% | 267.50x |
| longsjewelers.com | 11.71% | 264.87x |
| heartsonfire.com | 6.60% | 248.51x |
| jeulia.com | 10.11% | 78.93x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Web attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diamonds & Precious Metals audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 4.59% | 34.68x |
| Bridal Fashion | 2.22% | 34.61x |
| Beach & Intimate Wear | 0.58% | 26.92x |
| Homemade Jewelry & Crafts | 2.25% | 25.59x |
| Wedding Planning | 22.22% | 22.74x |
| Higher-End Fashion Brands | 0.47% | 22.46x |
| Custom Gifts | 3.15% | 22.26x |
| Perfume, Makeup & Cosmetics | 1.88% | 20.69x |
| Hair & Beauty | 2.22% | 20.19x |
| Dermatology | 2.02% | 19.96x |
Composition Percentage:
The overlap percentage between the Diamonds & Precious Metals audience and the Content Affinity attribute.
Index: A comparison of the Diamonds & Precious Metals audience to the internet population.
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DEMOGRAPHICS
The Diamonds & Precious Metals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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