Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 21.75% | 7.69x |
| Luxury Fitness Shoppers | 20.57% | 7.65x |
| Luxury Athletic Footwear Shoppers | 20.57% | 7.64x |
| Home Kitchen Chefs | 21.98% | 7.62x |
| Nutrition Conscious Eaters | 20.82% | 7.53x |
| Home Design and Living Publication Readers | 19.93% | 7.52x |
| Gourmet Food & Wine Researchers | 20.28% | 7.52x |
| Recipe Researchers | 19.81% | 7.52x |
| Cooking Show Fans | 20.11% | 7.51x |
| Healthy Diet Recipe Researchers | 22.69% | 7.47x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.19x |
| Maurices | 0.02% | 1.15x |
| Victoria's Secret | 0.01% | 1.13x |
| Mens Wearhouse | 0.01% | 1.04x |
| Carhartt | 0.14% | 1.01x |
| The Childrens Place | 0.01% | 0.97x |
| Journeys | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is anediblemosaic.com.
| Website | Composition | Index |
| anediblemosaic.com | 1.46% | 12.82x |
| chocolatecoveredkatie.com | 11.18% | 12.81x |
| detoxinista.com | 9.45% | 12.79x |
| blog.fatfreevegan.com | 2.05% | 12.77x |
| 101cookbooks.com | 3.09% | 12.76x |
| hurrythefoodup.com | 3.83% | 12.73x |
| jessicainthekitchen.com | 6.39% | 12.71x |
| paleomg.com | 1.36% | 12.70x |
| thehealthyfoodie.com | 3.73% | 12.69x |
| thecoconutmama.com | 1.23% | 12.68x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 5.42% | 7.33x |
| Vegans & Animal Welfare | 1.07% | 7.27x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 7.21x |
| Vegetarian Diet | 11.68% | 7.01x |
| Female Lifestyle Content Readers | 3.21% | 6.97x |
| Travel, Food, Fashion & Fitness | 2.29% | 6.64x |
| Paleo & Keto Diet Enthusiasts | 1.44% | 6.62x |
| Active Lifestyle Enthusiasts | 0.01% | 6.36x |
| Holistic Medicine | 0.10% | 6.34x |
| Organic Beauty & Skincare Products | 0.46% | 6.33x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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