Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 11.66% | 11.24x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 7.57% | 11.18x |
| Plant Based & Vegan Food Recipe Shoppers | 13.62% | 11.09x |
| Luxury Athletic Footwear Shoppers | 10.55% | 11.04x |
| Luxury Fitness Shoppers | 10.55% | 11.04x |
| Nutrition Conscious Eaters | 11.24% | 11.00x |
| Yogis | 19.75% | 10.87x |
| Home Design and Living Publication Readers | 7.41% | 10.84x |
| Godiva Chocolate Fans | 16.27% | 10.62x |
| Women's Health Researchers | 10.82% | 10.47x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.29x |
| LOFT | 0.01% | 1.21x |
| White House Black Market | 0.01% | 1.12x |
| Carhartt | 0.14% | 1.11x |
| Maurices | 0.03% | 1.10x |
| Mens Wearhouse | 0.01% | 1.07x |
| Urban Outfitters | 0.01% | 1.04x |
| Old Navy | 0.02% | 1.02x |
| Banana Republic | 0.01% | 1.00x |
| Buckle | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is ibreatheimhungry.com.
| Website | Composition | Index |
| ibreatheimhungry.com | 2.06% | 18.64x |
| detoxinista.com | 4.54% | 18.60x |
| chocolatecoveredkatie.com | 7.88% | 18.47x |
| jessicainthekitchen.com | 2.64% | 18.42x |
| hurrythefoodup.com | 1.66% | 18.24x |
| thehealthyfoodie.com | 1.18% | 18.14x |
| 101cookbooks.com | 1.36% | 18.12x |
| cookincanuck.com | 1.54% | 17.96x |
| peaceloveandlowcarb.com | 2.20% | 17.93x |
| cleananddelicious.com | 1.42% | 17.80x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.12% | 10.89x |
| Low Carb Diets | 2.05% | 10.22x |
| Vegetarian Diet | 3.89% | 9.84x |
| Travel, Food, Fashion & Fitness | 1.12% | 9.14x |
| Female Lifestyle Content Readers | 1.12% | 9.05x |
| Assorted Topics (Television, Origami, Men's Health) | 0.38% | 8.96x |
| Canada Consumer Product Cluster | 0.52% | 8.56x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.24% | 8.30x |
| Perfume, Makeup & Cosmetics | 0.14% | 8.06x |
| Paleo & Keto Diet Enthusiasts | 0.21% | 8.02x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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