Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 24.29% | 13.23x |
| Luxury Fitness Shoppers | 25.92% | 12.97x |
| Luxury Athletic Footwear Shoppers | 26.13% | 12.95x |
| Nutrition Conscious Eaters | 22.54% | 12.48x |
| Healthy Snacks Shoppers | 25.85% | 12.36x |
| Home Kitchen Chefs | 23.44% | 12.22x |
| Recipe Researchers | 25.58% | 12.12x |
| Gourmet Food & Wine Researchers | 24.56% | 11.80x |
| Paleo Eaters | 25.96% | 11.54x |
| Women's Fitness Enthusiasts | 19.64% | 11.48x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.54x |
| Everlane | 0.00% | 1.39x |
| American Apparel | 0.04% | 1.31x |
| Patagonia | 0.02% | 1.30x |
| LOFT | 0.06% | 1.28x |
| Madewell | 0.02% | 1.27x |
| LL Bean | 0.01% | 1.27x |
| Club Monaco | 0.01% | 1.27x |
| Levi Strauss | 0.01% | 1.26x |
| Zara | 0.03% | 1.25x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.
| Website | Composition | Index |
| mywholefoodlife.com | 1.13% | 41.03x |
| blog.fatfreevegan.com | 1.68% | 38.59x |
| deliciousobsessions.com | 1.01% | 38.48x |
| primallyinspired.com | 1.59% | 37.85x |
| thebigmansworld.com | 11.28% | 37.68x |
| jessicainthekitchen.com | 2.57% | 37.52x |
| detoxinista.com | 7.93% | 37.14x |
| thecoconutmama.com | 2.07% | 37.03x |
| sugarfreemom.com | 9.20% | 36.75x |
| hurrythefoodup.com | 3.93% | 36.60x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 10.66% | 16.17x |
| Female Lifestyle Content Readers | 4.01% | 13.60x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.02% | 13.36x |
| Vegetarian Diet | 15.55% | 13.35x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 13.16x |
| Travel, Food, Fashion & Fitness | 2.51% | 12.66x |
| Vegans & Animal Welfare | 4.13% | 11.77x |
| Organic Beauty & Skincare Products | 2.32% | 11.40x |
| Coupons & Family | 5.71% | 11.29x |
| DIY Decoration & Furniture | 2.50% | 11.06x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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