Dstillery Audiences

DIET & EXERCISE

Audience Size: 10.2 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 28.04% 12.79x
Luxury Athletic Footwear Shoppers 28.04% 12.79x
Healthy Eaters 29.29% 12.71x
Nutrition Conscious Eaters 27.47% 12.19x
Home Design and Living Publication Readers 25.93% 12.05x
Home Kitchen Chefs 28.58% 12.04x
Yogis 27.47% 11.89x
Women's Fitness Enthusiasts 25.87% 11.73x
Women's Health Researchers 26.85% 11.73x
Gourmet Food & Wine Researchers 26.94% 11.68x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is REI.

Location Composition Index
REI 0.01% 1.29x
Bonobos 0.01% 1.26x
Madewell 0.02% 1.24x
Lululemon 0.03% 1.24x
Tommy Bahama 0.01% 1.18x
Ann Taylor 0.01% 1.17x
Urban Outfitters 0.03% 1.15x
Free People 0.02% 1.13x
Zara 0.02% 1.12x
Jos A. Bank Clothiers 0.03% 1.12x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.

Website Composition Index
inspiralized.com 1.37% 25.00x
thecoconutmama.com 1.14% 24.99x
thebigmansworld.com 8.22% 24.88x
peaceloveandlowcarb.com 5.09% 24.84x
hurrythefoodup.com 2.71% 24.82x
jessicainthekitchen.com 1.91% 24.79x
tasty-yummies.com 1.21% 24.74x
organizeyourselfskinny.com 1.90% 24.57x
cookincanuck.com 2.24% 24.32x
ibreatheimhungry.com 7.92% 24.12x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.66% 13.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 11.92x
Travel, Food, Fashion & Fitness 2.01% 11.76x
Vegetarian Diet 11.84% 11.59x
Female Lifestyle Content Readers 3.91% 11.58x
Vegans & Animal Welfare 1.81% 11.15x
Paleo & Keto Diet Enthusiasts 4.70% 10.58x
Active Lifestyle Enthusiasts 0.06% 10.39x
Organic Beauty & Skincare Products 1.22% 10.03x
Natural Diet & Supplement Researchers 2.17% 9.86x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female