Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Luxury Athletic Footwear Shoppers.
| Interest | Composition | Index |
| Luxury Athletic Footwear Shoppers | 24.39% | 10.96x |
| Luxury Fitness Shoppers | 24.39% | 10.96x |
| Healthy Eaters | 25.46% | 10.93x |
| Nutrition Conscious Eaters | 23.95% | 10.58x |
| Home Design and Living Publication Readers | 22.22% | 10.51x |
| Home Kitchen Chefs | 25.03% | 10.45x |
| Yogis | 24.46% | 10.33x |
| Women's Health Researchers | 23.49% | 10.24x |
| Women's Fitness Enthusiasts | 22.81% | 10.22x |
| Gourmet Food & Wine Researchers | 23.14% | 10.20x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 1.35x |
| Madewell | 0.01% | 1.33x |
| American Apparel | 0.02% | 1.29x |
| Zara | 0.01% | 1.26x |
| Urban Outfitters | 0.02% | 1.26x |
| Hugo Boss | 0.02% | 1.25x |
| Coach | 0.02% | 1.23x |
| Free People | 0.01% | 1.22x |
| The North Face | 0.01% | 1.21x |
| Lululemon | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.
| Website | Composition | Index |
| inspiralized.com | 1.15% | 17.63x |
| tasty-yummies.com | 1.13% | 17.53x |
| peaceloveandlowcarb.com | 4.37% | 17.47x |
| anediblemosaic.com | 1.05% | 17.44x |
| jessicainthekitchen.com | 1.89% | 17.43x |
| hurrythefoodup.com | 2.76% | 17.40x |
| thebigmansworld.com | 7.65% | 17.30x |
| blog.fatfreevegan.com | 1.52% | 17.26x |
| runningtothekitchen.com | 1.48% | 17.20x |
| cookincanuck.com | 2.14% | 17.20x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 4.97% | 11.19x |
| Vegans & Animal Welfare | 1.53% | 9.96x |
| Travel, Food, Fashion & Fitness | 1.89% | 9.87x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 9.87x |
| Vegetarian Diet | 11.06% | 9.84x |
| Female Lifestyle Content Readers | 3.53% | 9.70x |
| Paleo & Keto Diet Enthusiasts | 3.32% | 9.25x |
| Active Lifestyle Enthusiasts | 0.04% | 9.17x |
| Organic Beauty & Skincare Products | 0.96% | 8.85x |
| Holistic Medicine | 0.25% | 8.61x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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