Dstillery Audiences

DIET & EXERCISE

Audience Size: 8.3 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 24.29% 13.23x
Luxury Fitness Shoppers 25.92% 12.97x
Luxury Athletic Footwear Shoppers 26.13% 12.95x
Nutrition Conscious Eaters 22.54% 12.48x
Healthy Snacks Shoppers 25.85% 12.36x
Home Kitchen Chefs 23.44% 12.22x
Recipe Researchers 25.58% 12.12x
Gourmet Food & Wine Researchers 24.56% 11.80x
Paleo Eaters 25.96% 11.54x
Women's Fitness Enthusiasts 19.64% 11.48x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.54x
Everlane 0.00% 1.39x
American Apparel 0.04% 1.31x
Patagonia 0.02% 1.30x
LOFT 0.06% 1.28x
Madewell 0.02% 1.27x
LL Bean 0.01% 1.27x
Club Monaco 0.01% 1.27x
Levi Strauss 0.01% 1.26x
Zara 0.03% 1.25x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.

Website Composition Index
mywholefoodlife.com 1.13% 41.03x
blog.fatfreevegan.com 1.68% 38.59x
deliciousobsessions.com 1.01% 38.48x
primallyinspired.com 1.59% 37.85x
thebigmansworld.com 11.28% 37.68x
jessicainthekitchen.com 2.57% 37.52x
detoxinista.com 7.93% 37.14x
thecoconutmama.com 2.07% 37.03x
sugarfreemom.com 9.20% 36.75x
hurrythefoodup.com 3.93% 36.60x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.66% 16.17x
Female Lifestyle Content Readers 4.01% 13.60x
Assorted Topics (Family, Household Wellness, The Beach) 4.02% 13.36x
Vegetarian Diet 15.55% 13.35x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 13.16x
Travel, Food, Fashion & Fitness 2.51% 12.66x
Vegans & Animal Welfare 4.13% 11.77x
Organic Beauty & Skincare Products 2.32% 11.40x
Coupons & Family 5.71% 11.29x
DIY Decoration & Furniture 2.50% 11.06x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female