Dstillery Audiences

DIET & EXERCISE

Audience Size: 6.9 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 24.99% 13.99x
Healthy Snacks Shoppers 26.70% 13.12x
Nutrition Conscious Eaters 23.79% 12.98x
Home Kitchen Chefs 23.91% 12.77x
Recipe Researchers 26.65% 12.72x
Gourmet Food & Wine Researchers 22.97% 12.44x
Women's Fitness Enthusiasts 20.39% 12.15x
Cooking Show Fans 22.49% 11.82x
Yogis 24.17% 11.63x
Gluten-Free Recipe Researchers 25.28% 11.42x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.51x
Patagonia 0.01% 1.40x
Columbia 0.01% 1.33x
Free People 0.02% 1.31x
REI 0.02% 1.29x
Urban Outfitters 0.05% 1.24x
Madewell 0.02% 1.22x
LL Bean 0.00% 1.21x
American Apparel 0.03% 1.21x
Club Monaco 0.01% 1.19x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.

Website Composition Index
mywholefoodlife.com 1.39% 46.08x
22recipe.com 0.11% 44.32x
thebigmansworld.com 10.53% 44.32x
theskinnyfork.com 1.02% 43.93x
dropthesugar.com 0.17% 43.60x
blog.fatfreevegan.com 1.87% 43.01x
deliciousobsessions.com 1.21% 42.81x
weightwatcherscooking.com 0.45% 42.64x
peaceloveandlowcarb.com 7.90% 42.44x
detoxinista.com 7.41% 42.27x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.48% 18.55x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.39% 16.19x
Female Lifestyle Content Readers 3.75% 15.78x
Vegetarian Diet 15.04% 14.76x
Travel, Food, Fashion & Fitness 2.36% 13.75x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.12% 12.83x
Coupons & Family 5.75% 12.54x
DIY Decoration & Furniture 2.46% 11.90x
Vegans & Animal Welfare 4.59% 11.86x
Organic Beauty & Skincare Products 2.51% 11.81x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000