Dstillery Audiences

DIET & EXERCISE

Audience Size: 11.7 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 24.39% 10.96x
Luxury Fitness Shoppers 24.39% 10.96x
Healthy Eaters 25.46% 10.93x
Nutrition Conscious Eaters 23.95% 10.58x
Home Design and Living Publication Readers 22.22% 10.51x
Home Kitchen Chefs 25.03% 10.45x
Yogis 24.46% 10.33x
Women's Health Researchers 23.49% 10.24x
Women's Fitness Enthusiasts 22.81% 10.22x
Gourmet Food & Wine Researchers 23.14% 10.20x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.35x
Madewell 0.01% 1.33x
American Apparel 0.02% 1.29x
Zara 0.01% 1.26x
Urban Outfitters 0.02% 1.26x
Hugo Boss 0.02% 1.25x
Coach 0.02% 1.23x
Free People 0.01% 1.22x
The North Face 0.01% 1.21x
Lululemon 0.02% 1.20x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.

Website Composition Index
inspiralized.com 1.15% 17.63x
tasty-yummies.com 1.13% 17.53x
peaceloveandlowcarb.com 4.37% 17.47x
anediblemosaic.com 1.05% 17.44x
jessicainthekitchen.com 1.89% 17.43x
hurrythefoodup.com 2.76% 17.40x
thebigmansworld.com 7.65% 17.30x
blog.fatfreevegan.com 1.52% 17.26x
runningtothekitchen.com 1.48% 17.20x
cookincanuck.com 2.14% 17.20x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.97% 11.19x
Vegans & Animal Welfare 1.53% 9.96x
Travel, Food, Fashion & Fitness 1.89% 9.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 9.87x
Vegetarian Diet 11.06% 9.84x
Female Lifestyle Content Readers 3.53% 9.70x
Paleo & Keto Diet Enthusiasts 3.32% 9.25x
Active Lifestyle Enthusiasts 0.04% 9.17x
Organic Beauty & Skincare Products 0.96% 8.85x
Holistic Medicine 0.25% 8.61x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female