Dstillery Audiences

DIET & EXERCISE

Audience Size: 4.6 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 9.79% 14.81x
Yogis 13.49% 14.37x
Wellness Enthusiasts 5.00% 14.26x
Godiva Chocolate Fans 11.04% 13.78x
Home Kitchen Chefs 9.51% 13.59x
Healthy Diet Recipe Researchers 9.36% 13.48x
Women’s Lifestyle Blogs Researchers 5.67% 13.44x
Pre-Measured Grocery Shoppers 9.15% 13.39x
Keto Recipe Researchers 10.33% 13.38x
Healthy Eaters 18.03% 13.02x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Maurices.

Location Composition Index
Maurices 0.02% 1.21x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is peaceloveandlowcarb.com.

Website Composition Index
peaceloveandlowcarb.com 1.48% 27.04x
ibreatheimhungry.com 1.57% 26.95x
detoxinista.com 3.95% 26.87x
chocolatecoveredkatie.com 7.92% 26.66x
organizeyourselfskinny.com 1.26% 25.53x
thehealthyfoodie.com 1.14% 25.46x
cookincanuck.com 1.50% 25.42x
jessicainthekitchen.com 2.93% 25.41x
cleananddelicious.com 1.50% 25.17x
lexiscleankitchen.com 1.55% 25.14x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.08% 14.66x
Low Carb Diets 1.81% 12.92x
Vegetarian Diet 3.26% 12.14x
Assorted Topics (Television, Origami, Men's Health) 0.30% 11.62x
Travel, Food, Fashion & Fitness 0.75% 11.02x
Female Lifestyle Content Readers 0.79% 10.74x
Canada Consumer Product Cluster 0.45% 10.69x
Perfume, Makeup & Cosmetics 0.20% 10.64x
Dermatology 0.02% 9.90x
Assorted Topics (Family, Household Wellness, The Beach) 4.93% 9.76x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female