Dstillery Audiences

DIET & EXERCISE

Audience Size: 8.7 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 29.79% 11.58x
Luxury Fitness Shoppers 29.79% 11.58x
Healthy Eaters 29.39% 11.55x
Home Design and Living Publication Readers 26.38% 10.97x
Nutrition Conscious Eaters 28.38% 10.93x
Home Kitchen Chefs 28.19% 10.92x
Healthy Snacks Shoppers 29.37% 10.77x
Recipe Researchers 28.89% 10.64x
Women's Health Researchers 26.28% 10.55x
Weight Loss Researchers 27.84% 10.55x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Supreme.

Location Composition Index
Supreme 0.01% 1.44x
Bonobos 0.11% 1.43x
Patagonia 0.01% 1.29x
Jos A. Bank Clothiers 0.34% 1.29x
REI 0.02% 1.22x
Mens Wearhouse 0.54% 1.20x
Armani 0.03% 1.16x
Free People 0.02% 1.15x
White House Black Market 0.36% 1.14x
Lululemon 0.05% 1.14x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is skinnykitchen.com.

Website Composition Index
skinnykitchen.com 1.08% 26.76x
thebigmansworld.com 9.46% 25.76x
thecoconutmama.com 1.49% 25.67x
hurrythefoodup.com 3.11% 25.53x
peaceloveandlowcarb.com 6.34% 25.47x
jessicainthekitchen.com 2.08% 25.45x
tasty-yummies.com 1.34% 25.39x
inspiralized.com 1.88% 25.35x
blog.fatfreevegan.com 1.42% 25.29x
primallyinspired.com 1.11% 25.20x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 7.50% 12.59x
Female Lifestyle Content Readers 4.35% 11.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 10.95x
Vegetarian Diet 13.18% 10.84x
Travel, Food, Fashion & Fitness 2.33% 10.65x
Vegans & Animal Welfare 2.47% 10.21x
Organic Beauty & Skincare Products 1.66% 9.74x
Assorted Topics (Family, Household Wellness, The Beach) 4.47% 9.46x
Paleo & Keto Diet Enthusiasts 6.76% 9.42x
Healthy Eating Researchers 1.97% 9.32x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female