Dstillery Audiences

DIET & EXERCISE

Audience Size: 9.4 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 19.94% 13.21x
Luxury Athletic Footwear Shoppers 20.01% 13.20x
Healthy Eaters 20.29% 13.03x
Nutrition Conscious Eaters 18.94% 12.39x
Healthy Snacks Shoppers 20.18% 12.38x
Home Design and Living Publication Readers 17.77% 12.35x
Recipe Researchers 19.43% 12.28x
Home Kitchen Chefs 19.30% 12.15x
Weight Loss Researchers 18.92% 12.01x
Paleo Eaters 20.86% 11.99x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Supreme.

Location Composition Index
Supreme 0.02% 1.47x
Bonobos 0.09% 1.39x
Uniqlo 0.02% 1.29x
Jos A. Bank Clothiers 0.39% 1.26x
REI 0.02% 1.26x
American Apparel 0.05% 1.24x
Patagonia 0.02% 1.23x
Free People 0.03% 1.21x
Madewell 0.04% 1.20x
Mens Wearhouse 0.59% 1.19x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is blog.fatfreevegan.com.

Website Composition Index
blog.fatfreevegan.com 1.40% 26.08x
thebigmansworld.com 10.30% 26.02x
jessicainthekitchen.com 2.23% 25.69x
thecoconutmama.com 1.72% 25.59x
hurrythefoodup.com 3.47% 25.57x
peaceloveandlowcarb.com 7.29% 25.53x
tasty-yummies.com 1.46% 25.43x
inspiralized.com 2.14% 25.34x
organizeyourselfskinny.com 2.69% 25.23x
primallyinspired.com 1.30% 25.22x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 8.54% 12.90x
Female Lifestyle Content Readers 4.23% 11.28x
Vegetarian Diet 13.98% 10.99x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 10.96x
Travel, Food, Fashion & Fitness 2.39% 10.70x
Vegans & Animal Welfare 2.93% 10.19x
Assorted Topics (Family, Household Wellness, The Beach) 4.26% 9.99x
Organic Beauty & Skincare Products 1.88% 9.69x
Coupons & Family 5.12% 9.43x
Active Lifestyle Enthusiasts 0.09% 9.28x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female