Dstillery Audiences

DIET & EXERCISE

Audience Size: 5.4 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.

Interest Composition Index
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 5.75% 12.90x
Plant Based & Vegan Food Recipe Shoppers 12.17% 12.88x
Luxury Athletic Footwear Shoppers 6.99% 12.76x
Luxury Fitness Shoppers 6.99% 12.76x
Healthy Eaters 13.08% 12.64x
Nutrition Conscious Eaters 12.91% 12.63x
Home Design and Living Publication Readers 4.69% 12.53x
Yogis 16.32% 12.40x
Women's Health Researchers 7.71% 12.37x
Women's Fitness Enthusiasts 7.36% 12.19x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.29x
Express 0.02% 1.19x
Journeys 0.03% 1.16x
Old Navy 0.02% 1.14x
LOFT 0.01% 1.13x
Dressbarn 0.01% 1.12x
Maurices 0.03% 1.08x
Urban Outfitters 0.02% 1.05x
Mens Wearhouse 0.01% 1.04x
H&M 0.01% 1.04x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is ibreatheimhungry.com.

Website Composition Index
ibreatheimhungry.com 1.79% 22.44x
chocolatecoveredkatie.com 7.97% 22.37x
detoxinista.com 4.41% 22.20x
jessicainthekitchen.com 2.64% 22.09x
thehealthyfoodie.com 1.09% 22.03x
peaceloveandlowcarb.com 1.92% 21.88x
hurrythefoodup.com 1.50% 21.79x
101cookbooks.com 1.17% 21.63x
cookincanuck.com 1.58% 21.43x
lexiscleankitchen.com 1.76% 21.33x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.09% 12.01x
Low Carb Diets 1.96% 11.40x
Vegetarian Diet 3.35% 11.12x
Assorted Topics (Television, Origami, Men's Health) 0.33% 10.19x
Female Lifestyle Content Readers 0.93% 9.99x
Travel, Food, Fashion & Fitness 0.93% 9.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 9.85x
Canada Consumer Product Cluster 0.46% 9.57x
Canada Shopping - Kitchenware 0.10% 9.53x
Numerology & Astrology 0.09% 9.38x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female