Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 19.94% | 13.21x |
| Luxury Athletic Footwear Shoppers | 20.01% | 13.20x |
| Healthy Eaters | 20.29% | 13.03x |
| Nutrition Conscious Eaters | 18.94% | 12.39x |
| Healthy Snacks Shoppers | 20.18% | 12.38x |
| Home Design and Living Publication Readers | 17.77% | 12.35x |
| Recipe Researchers | 19.43% | 12.28x |
| Home Kitchen Chefs | 19.30% | 12.15x |
| Weight Loss Researchers | 18.92% | 12.01x |
| Paleo Eaters | 20.86% | 11.99x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.47x |
| Bonobos | 0.09% | 1.39x |
| Uniqlo | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.39% | 1.26x |
| REI | 0.02% | 1.26x |
| American Apparel | 0.05% | 1.24x |
| Patagonia | 0.02% | 1.23x |
| Free People | 0.03% | 1.21x |
| Madewell | 0.04% | 1.20x |
| Mens Wearhouse | 0.59% | 1.19x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is blog.fatfreevegan.com.
| Website | Composition | Index |
| blog.fatfreevegan.com | 1.40% | 26.08x |
| thebigmansworld.com | 10.30% | 26.02x |
| jessicainthekitchen.com | 2.23% | 25.69x |
| thecoconutmama.com | 1.72% | 25.59x |
| hurrythefoodup.com | 3.47% | 25.57x |
| peaceloveandlowcarb.com | 7.29% | 25.53x |
| tasty-yummies.com | 1.46% | 25.43x |
| inspiralized.com | 2.14% | 25.34x |
| organizeyourselfskinny.com | 2.69% | 25.23x |
| primallyinspired.com | 1.30% | 25.22x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 8.54% | 12.90x |
| Female Lifestyle Content Readers | 4.23% | 11.28x |
| Vegetarian Diet | 13.98% | 10.99x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 10.96x |
| Travel, Food, Fashion & Fitness | 2.39% | 10.70x |
| Vegans & Animal Welfare | 2.93% | 10.19x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.26% | 9.99x |
| Organic Beauty & Skincare Products | 1.88% | 9.69x |
| Coupons & Family | 5.12% | 9.43x |
| Active Lifestyle Enthusiasts | 0.09% | 9.28x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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