Dstillery Audiences

DIET & EXERCISE

Audience Size: 5.9 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 11.66% 11.24x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 7.57% 11.18x
Plant Based & Vegan Food Recipe Shoppers 13.62% 11.09x
Luxury Athletic Footwear Shoppers 10.55% 11.04x
Luxury Fitness Shoppers 10.55% 11.04x
Nutrition Conscious Eaters 11.24% 11.00x
Yogis 19.75% 10.87x
Home Design and Living Publication Readers 7.41% 10.84x
Godiva Chocolate Fans 16.27% 10.62x
Women's Health Researchers 10.82% 10.47x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Chicos.

Location Composition Index
Chicos 0.02% 1.29x
LOFT 0.01% 1.21x
White House Black Market 0.01% 1.12x
Carhartt 0.14% 1.11x
Maurices 0.03% 1.10x
Mens Wearhouse 0.01% 1.07x
Urban Outfitters 0.01% 1.04x
Old Navy 0.02% 1.02x
Banana Republic 0.01% 1.00x
Buckle 0.01% 0.97x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is ibreatheimhungry.com.

Website Composition Index
ibreatheimhungry.com 2.06% 18.64x
detoxinista.com 4.54% 18.60x
chocolatecoveredkatie.com 7.88% 18.47x
jessicainthekitchen.com 2.64% 18.42x
hurrythefoodup.com 1.66% 18.24x
thehealthyfoodie.com 1.18% 18.14x
101cookbooks.com 1.36% 18.12x
cookincanuck.com 1.54% 17.96x
peaceloveandlowcarb.com 2.20% 17.93x
cleananddelicious.com 1.42% 17.80x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.12% 10.89x
Low Carb Diets 2.05% 10.22x
Vegetarian Diet 3.89% 9.84x
Travel, Food, Fashion & Fitness 1.12% 9.14x
Female Lifestyle Content Readers 1.12% 9.05x
Assorted Topics (Television, Origami, Men's Health) 0.38% 8.96x
Canada Consumer Product Cluster 0.52% 8.56x
Assorted Topics (Family, Household Wellness, The Beach) 7.24% 8.30x
Perfume, Makeup & Cosmetics 0.14% 8.06x
Paleo & Keto Diet Enthusiasts 0.21% 8.02x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female