Dstillery Audiences

DIET & EXERCISE

Audience Size: 8.8 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 21.91% 14.52x
Luxury Athletic Footwear Shoppers 22.08% 14.52x
Healthy Eaters 22.21% 14.25x
Nutrition Conscious Eaters 20.88% 13.48x
Healthy Snacks Shoppers 22.41% 13.43x
Home Kitchen Chefs 20.68% 13.27x
Recipe Researchers 22.03% 13.26x
Home Design and Living Publication Readers 22.67% 12.86x
Paleo Eaters 23.64% 12.82x
Gourmet Food & Wine Researchers 22.20% 12.70x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Bonobos.

Location Composition Index
Bonobos 0.04% 1.36x
Patagonia 0.02% 1.33x
American Apparel 0.04% 1.29x
Lululemon 0.06% 1.27x
Zara 0.02% 1.24x
Madewell 0.02% 1.24x
Banana Republic 0.04% 1.24x
REI 0.02% 1.21x
Supreme 0.02% 1.21x
Jos A. Bank Clothiers 0.30% 1.20x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.

Website Composition Index
mywholefoodlife.com 1.01% 29.14x
blog.fatfreevegan.com 1.51% 28.15x
thebigmansworld.com 10.94% 27.76x
jessicainthekitchen.com 2.40% 27.40x
primallyinspired.com 1.42% 26.94x
thecoconutmama.com 1.92% 26.93x
hurrythefoodup.com 3.77% 26.80x
inspiralized.com 2.33% 26.77x
anediblemosaic.com 1.17% 26.71x
peaceloveandlowcarb.com 8.26% 26.67x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 9.53% 14.53x
Female Lifestyle Content Readers 3.96% 12.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 12.22x
Vegetarian Diet 14.55% 12.21x
Assorted Topics (Family, Household Wellness, The Beach) 4.09% 11.77x
Travel, Food, Fashion & Fitness 2.47% 11.73x
Vegans & Animal Welfare 3.38% 11.12x
Organic Beauty & Skincare Products 2.05% 10.66x
Coupons & Family 5.25% 10.38x
DIY Decoration & Furniture 2.32% 10.19x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female