Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.
| Interest | Composition | Index |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 5.75% | 12.90x |
| Plant Based & Vegan Food Recipe Shoppers | 12.17% | 12.88x |
| Luxury Athletic Footwear Shoppers | 6.99% | 12.76x |
| Luxury Fitness Shoppers | 6.99% | 12.76x |
| Healthy Eaters | 13.08% | 12.64x |
| Nutrition Conscious Eaters | 12.91% | 12.63x |
| Home Design and Living Publication Readers | 4.69% | 12.53x |
| Yogis | 16.32% | 12.40x |
| Women's Health Researchers | 7.71% | 12.37x |
| Women's Fitness Enthusiasts | 7.36% | 12.19x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.29x |
| Express | 0.02% | 1.19x |
| Journeys | 0.03% | 1.16x |
| Old Navy | 0.02% | 1.14x |
| LOFT | 0.01% | 1.13x |
| Dressbarn | 0.01% | 1.12x |
| Maurices | 0.03% | 1.08x |
| Urban Outfitters | 0.02% | 1.05x |
| Mens Wearhouse | 0.01% | 1.04x |
| H&M | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is ibreatheimhungry.com.
| Website | Composition | Index |
| ibreatheimhungry.com | 1.79% | 22.44x |
| chocolatecoveredkatie.com | 7.97% | 22.37x |
| detoxinista.com | 4.41% | 22.20x |
| jessicainthekitchen.com | 2.64% | 22.09x |
| thehealthyfoodie.com | 1.09% | 22.03x |
| peaceloveandlowcarb.com | 1.92% | 21.88x |
| hurrythefoodup.com | 1.50% | 21.79x |
| 101cookbooks.com | 1.17% | 21.63x |
| cookincanuck.com | 1.58% | 21.43x |
| lexiscleankitchen.com | 1.76% | 21.33x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.09% | 12.01x |
| Low Carb Diets | 1.96% | 11.40x |
| Vegetarian Diet | 3.35% | 11.12x |
| Assorted Topics (Television, Origami, Men's Health) | 0.33% | 10.19x |
| Female Lifestyle Content Readers | 0.93% | 9.99x |
| Travel, Food, Fashion & Fitness | 0.93% | 9.93x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.07% | 9.85x |
| Canada Consumer Product Cluster | 0.46% | 9.57x |
| Canada Shopping - Kitchenware | 0.10% | 9.53x |
| Numerology & Astrology | 0.09% | 9.38x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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