Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 24.59% | 10.86x |
| Luxury Athletic Footwear Shoppers | 24.60% | 10.71x |
| Luxury Fitness Shoppers | 24.60% | 10.71x |
| Home Design and Living Publication Readers | 21.62% | 10.69x |
| Home Kitchen Chefs | 25.03% | 10.68x |
| Nutrition Conscious Eaters | 23.69% | 10.61x |
| Gourmet Food & Wine Researchers | 23.28% | 10.54x |
| Healthy Diet Recipe Researchers | 26.53% | 10.44x |
| Recipe Researchers | 24.06% | 10.40x |
| Cooking Show Fans | 24.16% | 10.39x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.13x |
| Mens Wearhouse | 0.01% | 1.10x |
| Carhartt | 0.13% | 1.07x |
| Old Navy | 0.01% | 1.01x |
| Journeys | 0.01% | 1.01x |
| Victoria's Secret | 0.01% | 0.96x |
| The Childrens Place | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is jessicainthekitchen.com.
| Website | Composition | Index |
| jessicainthekitchen.com | 5.25% | 22.18x |
| blog.fatfreevegan.com | 1.75% | 22.04x |
| anediblemosaic.com | 1.25% | 22.00x |
| hurrythefoodup.com | 3.34% | 21.92x |
| chocolatecoveredkatie.com | 10.24% | 21.86x |
| 101cookbooks.com | 2.76% | 21.73x |
| runningtothekitchen.com | 1.63% | 21.55x |
| thehealthyfoodie.com | 3.15% | 21.53x |
| thecoconutmama.com | 1.18% | 21.52x |
| paleomg.com | 1.18% | 21.37x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 4.64% | 10.63x |
| Vegans & Animal Welfare | 0.84% | 10.38x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 10.29x |
| Vegetarian Diet | 10.52% | 9.96x |
| Female Lifestyle Content Readers | 2.82% | 9.83x |
| Travel, Food, Fashion & Fitness | 2.06% | 9.36x |
| Paleo & Keto Diet Enthusiasts | 1.07% | 9.32x |
| Cakes & Sweets | 0.91% | 8.93x |
| Holistic Medicine | 0.07% | 8.91x |
| Yoga & Meditation | 0.88% | 8.82x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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