Dstillery Audiences

DIET & EXERCISE

Audience Size: 8.1 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 20.09% 10.75x
Plant Based & Vegan Food Recipe Shoppers 22.34% 10.73x
Luxury Athletic Footwear Shoppers 19.49% 10.69x
Luxury Fitness Shoppers 19.49% 10.69x
Home Design and Living Publication Readers 16.45% 10.57x
Home Kitchen Chefs 20.82% 10.54x
Nutrition Conscious Eaters 19.23% 10.53x
Yogis 20.83% 10.49x
Gourmet Food & Wine Researchers 18.02% 10.29x
Healthy Diet Recipe Researchers 21.13% 10.26x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is jessicainthekitchen.com.

Website Composition Index
jessicainthekitchen.com 3.32% 19.01x
detoxinista.com 7.64% 18.75x
hurrythefoodup.com 2.64% 18.61x
chocolatecoveredkatie.com 9.70% 18.58x
ibreatheimhungry.com 3.87% 18.57x
101cookbooks.com 1.90% 18.56x
thecoconutmama.com 1.13% 18.41x
cookincanuck.com 1.82% 18.30x
simple-nourished-living.com 3.67% 18.14x
thehealthyfoodie.com 2.04% 18.13x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.45% 10.65x
Low Carb Diets 2.82% 10.48x
Vegetarian Diet 7.14% 9.89x
Female Lifestyle Content Readers 1.84% 9.24x
Travel, Food, Fashion & Fitness 1.50% 8.96x
Paleo & Keto Diet Enthusiasts 0.55% 8.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 8.47x
Canada Consumer Product Cluster 2.08% 8.46x
Canada Shopping - General Commerce 0.22% 8.41x
Yoga & Meditation 0.42% 8.35x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female