Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 31.04% | 12.71x |
| Luxury Athletic Footwear Shoppers | 31.04% | 12.71x |
| Healthy Eaters | 31.26% | 12.62x |
| Nutrition Conscious Eaters | 29.81% | 12.01x |
| Home Design and Living Publication Readers | 27.70% | 11.96x |
| Home Kitchen Chefs | 31.15% | 11.85x |
| Yogis | 29.57% | 11.65x |
| Healthy Snacks Shoppers | 31.76% | 11.58x |
| Women's Health Researchers | 27.69% | 11.58x |
| Women's Fitness Enthusiasts | 26.55% | 11.53x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.61x |
| Bonobos | 0.11% | 1.41x |
| Jos A. Bank Clothiers | 0.32% | 1.27x |
| Madewell | 0.01% | 1.23x |
| White House Black Market | 0.39% | 1.21x |
| Mens Wearhouse | 0.50% | 1.20x |
| Patagonia | 0.01% | 1.18x |
| Johnston and Murphy | 0.56% | 1.13x |
| Buckle | 0.29% | 1.13x |
| Topshop | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is skinnykitchen.com.
| Website | Composition | Index |
| skinnykitchen.com | 1.00% | 27.76x |
| thecoconutmama.com | 1.33% | 26.88x |
| inspiralized.com | 1.67% | 26.59x |
| hurrythefoodup.com | 2.94% | 26.56x |
| jessicainthekitchen.com | 2.00% | 26.48x |
| thebigmansworld.com | 9.11% | 26.48x |
| peaceloveandlowcarb.com | 5.89% | 26.39x |
| tasty-yummies.com | 1.32% | 26.34x |
| cookincanuck.com | 2.45% | 26.24x |
| organizeyourselfskinny.com | 2.25% | 25.96x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 6.77% | 14.03x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 12.33x |
| Female Lifestyle Content Readers | 4.25% | 12.01x |
| Vegetarian Diet | 12.51% | 11.98x |
| Travel, Food, Fashion & Fitness | 2.25% | 11.73x |
| Vegans & Animal Welfare | 2.13% | 11.33x |
| Organic Beauty & Skincare Products | 1.43% | 10.67x |
| Paleo & Keto Diet Enthusiasts | 5.86% | 10.57x |
| Active Lifestyle Enthusiasts | 0.08% | 10.27x |
| Healthy Eating Researchers | 1.66% | 10.23x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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