Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 28.04% | 12.79x |
| Luxury Athletic Footwear Shoppers | 28.04% | 12.79x |
| Healthy Eaters | 29.29% | 12.71x |
| Nutrition Conscious Eaters | 27.47% | 12.19x |
| Home Design and Living Publication Readers | 25.93% | 12.05x |
| Home Kitchen Chefs | 28.58% | 12.04x |
| Yogis | 27.47% | 11.89x |
| Women's Fitness Enthusiasts | 25.87% | 11.73x |
| Women's Health Researchers | 26.85% | 11.73x |
| Gourmet Food & Wine Researchers | 26.94% | 11.68x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.29x |
| Bonobos | 0.01% | 1.26x |
| Madewell | 0.02% | 1.24x |
| Lululemon | 0.03% | 1.24x |
| Tommy Bahama | 0.01% | 1.18x |
| Ann Taylor | 0.01% | 1.17x |
| Urban Outfitters | 0.03% | 1.15x |
| Free People | 0.02% | 1.13x |
| Zara | 0.02% | 1.12x |
| Jos A. Bank Clothiers | 0.03% | 1.12x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.
| Website | Composition | Index |
| inspiralized.com | 1.37% | 25.00x |
| thecoconutmama.com | 1.14% | 24.99x |
| thebigmansworld.com | 8.22% | 24.88x |
| peaceloveandlowcarb.com | 5.09% | 24.84x |
| hurrythefoodup.com | 2.71% | 24.82x |
| jessicainthekitchen.com | 1.91% | 24.79x |
| tasty-yummies.com | 1.21% | 24.74x |
| organizeyourselfskinny.com | 1.90% | 24.57x |
| cookincanuck.com | 2.24% | 24.32x |
| ibreatheimhungry.com | 7.92% | 24.12x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 5.66% | 13.79x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 11.92x |
| Travel, Food, Fashion & Fitness | 2.01% | 11.76x |
| Vegetarian Diet | 11.84% | 11.59x |
| Female Lifestyle Content Readers | 3.91% | 11.58x |
| Vegans & Animal Welfare | 1.81% | 11.15x |
| Paleo & Keto Diet Enthusiasts | 4.70% | 10.58x |
| Active Lifestyle Enthusiasts | 0.06% | 10.39x |
| Organic Beauty & Skincare Products | 1.22% | 10.03x |
| Natural Diet & Supplement Researchers | 2.17% | 9.86x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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