Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Plant Based & Vegan Food Recipe Shoppers.
| Interest | Composition | Index |
| Plant Based & Vegan Food Recipe Shoppers | 9.79% | 14.81x |
| Yogis | 13.49% | 14.37x |
| Wellness Enthusiasts | 5.00% | 14.26x |
| Godiva Chocolate Fans | 11.04% | 13.78x |
| Home Kitchen Chefs | 9.51% | 13.59x |
| Healthy Diet Recipe Researchers | 9.36% | 13.48x |
| Women’s Lifestyle Blogs Researchers | 5.67% | 13.44x |
| Pre-Measured Grocery Shoppers | 9.15% | 13.39x |
| Keto Recipe Researchers | 10.33% | 13.38x |
| Healthy Eaters | 18.03% | 13.02x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is peaceloveandlowcarb.com.
| Website | Composition | Index |
| peaceloveandlowcarb.com | 1.48% | 27.04x |
| ibreatheimhungry.com | 1.57% | 26.95x |
| detoxinista.com | 3.95% | 26.87x |
| chocolatecoveredkatie.com | 7.92% | 26.66x |
| organizeyourselfskinny.com | 1.26% | 25.53x |
| thehealthyfoodie.com | 1.14% | 25.46x |
| cookincanuck.com | 1.50% | 25.42x |
| jessicainthekitchen.com | 2.93% | 25.41x |
| cleananddelicious.com | 1.50% | 25.17x |
| lexiscleankitchen.com | 1.55% | 25.14x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.08% | 14.66x |
| Low Carb Diets | 1.81% | 12.92x |
| Vegetarian Diet | 3.26% | 12.14x |
| Assorted Topics (Television, Origami, Men's Health) | 0.30% | 11.62x |
| Travel, Food, Fashion & Fitness | 0.75% | 11.02x |
| Female Lifestyle Content Readers | 0.79% | 10.74x |
| Canada Consumer Product Cluster | 0.45% | 10.69x |
| Perfume, Makeup & Cosmetics | 0.20% | 10.64x |
| Dermatology | 0.02% | 9.90x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.93% | 9.76x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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