Dstillery Audiences

DIET & EXERCISE

Audience Size: 7.7 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 14.73% 11.85x
Yogis 16.15% 11.78x
Plant Based & Vegan Food Recipe Shoppers 16.95% 11.74x
Luxury Fitness Shoppers 13.72% 11.72x
Luxury Athletic Footwear Shoppers 13.72% 11.72x
Nutrition Conscious Eaters 14.15% 11.68x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 11.00% 11.63x
Home Kitchen Chefs 15.84% 11.56x
Home Design and Living Publication Readers 11.38% 11.51x
Women's Health Researchers 13.23% 11.14x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is H&M.

Location Composition Index
H&M 0.02% 1.17x
Zumiez 0.02% 1.09x
Chicos 0.03% 1.08x
Old Navy 0.05% 1.08x
Maurices 0.05% 1.07x
White House Black Market 0.03% 1.06x
Eddie Bauer 0.01% 1.06x
Mens Wearhouse 0.03% 1.06x
Carhartt 0.24% 1.04x
Jos A. Bank Clothiers 0.02% 1.03x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is ibreatheimhungry.com.

Website Composition Index
ibreatheimhungry.com 2.54% 20.26x
chocolatecoveredkatie.com 7.48% 20.21x
detoxinista.com 5.57% 20.19x
hurrythefoodup.com 1.89% 20.17x
jessicainthekitchen.com 2.71% 20.01x
cookincanuck.com 1.66% 19.29x
simple-nourished-living.com 2.39% 19.26x
peaceloveandlowcarb.com 2.54% 19.24x
cleananddelicious.com 1.58% 19.20x
thehealthyfoodie.com 1.52% 19.12x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.20% 11.41x
Low Carb Diets 2.32% 11.00x
Vegetarian Diet 4.92% 10.38x
Female Lifestyle Content Readers 1.33% 9.67x
Travel, Food, Fashion & Fitness 0.95% 9.58x
Canada Consumer Product Cluster 0.88% 9.14x
Assorted Topics (Television, Origami, Men's Health) 0.45% 8.81x
Paleo & Keto Diet Enthusiasts 0.28% 8.80x
Assorted Topics (Family, Household Wellness, The Beach) 8.28% 8.74x
Yoga & Meditation 0.17% 8.69x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female