Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 24.21% | 13.64x |
| Nutrition Conscious Eaters | 22.64% | 12.75x |
| Healthy Snacks Shoppers | 26.42% | 12.59x |
| Recipe Researchers | 25.36% | 12.48x |
| Home Kitchen Chefs | 23.54% | 12.45x |
| Gourmet Food & Wine Researchers | 22.25% | 12.24x |
| Women's Fitness Enthusiasts | 19.88% | 11.68x |
| Yogis | 23.14% | 11.50x |
| Gluten-Free Recipe Researchers | 23.80% | 11.41x |
| Paleo Eaters | 26.63% | 11.40x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.57x |
| Supreme | 0.01% | 1.56x |
| Madewell | 0.02% | 1.35x |
| Club Monaco | 0.01% | 1.25x |
| Lorna Jane | 0.01% | 1.25x |
| LL Bean | 0.01% | 1.25x |
| Armani | 0.02% | 1.20x |
| Urban Outfitters | 0.04% | 1.19x |
| Patagonia | 0.01% | 1.19x |
| The North Face | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.
| Website | Composition | Index |
| mywholefoodlife.com | 1.33% | 40.83x |
| thebigmansworld.com | 10.37% | 39.00x |
| theskinnyfork.com | 1.01% | 38.60x |
| deliciousobsessions.com | 1.17% | 38.18x |
| blog.fatfreevegan.com | 1.95% | 38.05x |
| detoxinista.com | 7.99% | 37.20x |
| primallyinspired.com | 1.87% | 37.15x |
| peaceloveandlowcarb.com | 8.34% | 37.03x |
| sugarfreemom.com | 9.47% | 36.87x |
| thecoconutmama.com | 2.24% | 36.87x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 10.54% | 17.06x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.83% | 14.52x |
| Female Lifestyle Content Readers | 3.99% | 14.22x |
| Vegetarian Diet | 15.79% | 13.71x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.14% | 13.14x |
| Travel, Food, Fashion & Fitness | 2.48% | 12.98x |
| Vegans & Animal Welfare | 4.59% | 11.61x |
| Coupons & Family | 6.19% | 11.54x |
| Organic Beauty & Skincare Products | 2.48% | 11.44x |
| DIY Decoration & Furniture | 2.55% | 11.31x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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