Dstillery Audiences

DIET & EXERCISE

Audience Size: 14 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 14 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 20.39% 9.30x
Luxury Fitness Shoppers 20.39% 9.30x
Healthy Eaters 21.42% 9.29x
Home Kitchen Chefs 21.82% 9.05x
Home Design and Living Publication Readers 19.30% 9.04x
Nutrition Conscious Eaters 20.59% 9.03x
Gourmet Food & Wine Researchers 20.17% 8.94x
Healthy Diet Recipe Researchers 22.16% 8.93x
Recipe Researchers 20.26% 8.88x
Healthy Snacks Shoppers 21.72% 8.88x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.26x
Old Navy 0.01% 1.17x
Mens Wearhouse 0.01% 1.15x
Maurices 0.01% 1.07x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is peaceloveandlowcarb.com.

Website Composition Index
peaceloveandlowcarb.com 3.00% 13.55x
detoxinista.com 9.46% 13.44x
thebigmansworld.com 7.92% 13.38x
chocolatecoveredkatie.com 11.69% 13.36x
ibreatheimhungry.com 5.15% 13.33x
cookincanuck.com 2.02% 13.27x
paleomg.com 1.45% 13.26x
anediblemosaic.com 1.42% 13.18x
lexiscleankitchen.com 2.21% 13.16x
thecoconutmama.com 1.28% 13.15x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.04% 9.03x
Vegans & Animal Welfare 1.14% 8.69x
Vegetarian Diet 11.23% 8.39x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 8.28x
Female Lifestyle Content Readers 3.05% 8.25x
Travel, Food, Fashion & Fitness 2.11% 7.90x
Paleo & Keto Diet Enthusiasts 1.82% 7.86x
Active Lifestyle Enthusiasts 0.02% 7.79x
Organic Beauty & Skincare Products 0.56% 7.60x
Natural Diet & Supplement Researchers 0.86% 7.36x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female