Dstillery Audiences

DIET & EXERCISE

Audience Size: 7.3 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 24.21% 13.64x
Nutrition Conscious Eaters 22.64% 12.75x
Healthy Snacks Shoppers 26.42% 12.59x
Recipe Researchers 25.36% 12.48x
Home Kitchen Chefs 23.54% 12.45x
Gourmet Food & Wine Researchers 22.25% 12.24x
Women's Fitness Enthusiasts 19.88% 11.68x
Yogis 23.14% 11.50x
Gluten-Free Recipe Researchers 23.80% 11.41x
Paleo Eaters 26.63% 11.40x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Everlane.

Location Composition Index
Everlane 0.00% 1.57x
Supreme 0.01% 1.56x
Madewell 0.02% 1.35x
Club Monaco 0.01% 1.25x
Lorna Jane 0.01% 1.25x
LL Bean 0.01% 1.25x
Armani 0.02% 1.20x
Urban Outfitters 0.04% 1.19x
Patagonia 0.01% 1.19x
The North Face 0.03% 1.16x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.

Website Composition Index
mywholefoodlife.com 1.33% 40.83x
thebigmansworld.com 10.37% 39.00x
theskinnyfork.com 1.01% 38.60x
deliciousobsessions.com 1.17% 38.18x
blog.fatfreevegan.com 1.95% 38.05x
detoxinista.com 7.99% 37.20x
primallyinspired.com 1.87% 37.15x
peaceloveandlowcarb.com 8.34% 37.03x
sugarfreemom.com 9.47% 36.87x
thecoconutmama.com 2.24% 36.87x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.54% 17.06x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.83% 14.52x
Female Lifestyle Content Readers 3.99% 14.22x
Vegetarian Diet 15.79% 13.71x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.14% 13.14x
Travel, Food, Fashion & Fitness 2.48% 12.98x
Vegans & Animal Welfare 4.59% 11.61x
Coupons & Family 6.19% 11.54x
Organic Beauty & Skincare Products 2.48% 11.44x
DIY Decoration & Furniture 2.55% 11.31x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female