Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 18.98% | 10.87x |
| Plant Based & Vegan Food Recipe Shoppers | 20.68% | 10.77x |
| Nutrition Conscious Eaters | 18.13% | 10.72x |
| Luxury Fitness Shoppers | 19.34% | 10.69x |
| Luxury Athletic Footwear Shoppers | 19.34% | 10.69x |
| Yogis | 19.59% | 10.67x |
| Home Design and Living Publication Readers | 15.64% | 10.67x |
| Home Kitchen Chefs | 19.91% | 10.65x |
| Gourmet Food & Wine Researchers | 17.59% | 10.31x |
| Pantry Recipes Researchers | 10.99% | 10.27x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.30x |
| Coach | 0.01% | 1.24x |
| H&M | 0.01% | 1.24x |
| Eddie Bauer | 0.01% | 1.19x |
| Dressbarn | 0.02% | 1.18x |
| Mens Wearhouse | 0.03% | 1.15x |
| Old Navy | 0.04% | 1.14x |
| Victoria's Secret | 0.04% | 1.12x |
| Lane Bryant | 0.02% | 1.11x |
| Jos A. Bank Clothiers | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is jessicainthekitchen.com.
| Website | Composition | Index |
| jessicainthekitchen.com | 2.99% | 19.26x |
| ibreatheimhungry.com | 3.26% | 19.18x |
| chocolatecoveredkatie.com | 8.51% | 19.17x |
| detoxinista.com | 6.68% | 19.06x |
| hurrythefoodup.com | 2.36% | 18.98x |
| thecoconutmama.com | 1.03% | 18.89x |
| cookincanuck.com | 1.70% | 18.62x |
| simple-nourished-living.com | 3.05% | 18.55x |
| thehealthyfoodie.com | 1.74% | 18.48x |
| 101cookbooks.com | 1.84% | 18.39x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.35% | 10.78x |
| Low Carb Diets | 2.64% | 10.44x |
| Vegetarian Diet | 6.15% | 9.99x |
| Female Lifestyle Content Readers | 1.71% | 9.25x |
| Travel, Food, Fashion & Fitness | 1.46% | 9.23x |
| Paleo & Keto Diet Enthusiasts | 0.47% | 8.72x |
| Organic Beauty & Skincare Products | 0.07% | 8.72x |
| Canada Consumer Product Cluster | 1.56% | 8.63x |
| Canada Shopping - General Commerce | 0.11% | 8.49x |
| Yoga & Meditation | 0.31% | 8.36x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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