Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 14.73% | 11.85x |
| Yogis | 16.15% | 11.78x |
| Plant Based & Vegan Food Recipe Shoppers | 16.95% | 11.74x |
| Luxury Fitness Shoppers | 13.72% | 11.72x |
| Luxury Athletic Footwear Shoppers | 13.72% | 11.72x |
| Nutrition Conscious Eaters | 14.15% | 11.68x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 11.00% | 11.63x |
| Home Kitchen Chefs | 15.84% | 11.56x |
| Home Design and Living Publication Readers | 11.38% | 11.51x |
| Women's Health Researchers | 13.23% | 11.14x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.17x |
| Zumiez | 0.02% | 1.09x |
| Chicos | 0.03% | 1.08x |
| Old Navy | 0.05% | 1.08x |
| Maurices | 0.05% | 1.07x |
| White House Black Market | 0.03% | 1.06x |
| Eddie Bauer | 0.01% | 1.06x |
| Mens Wearhouse | 0.03% | 1.06x |
| Carhartt | 0.24% | 1.04x |
| Jos A. Bank Clothiers | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is ibreatheimhungry.com.
| Website | Composition | Index |
| ibreatheimhungry.com | 2.54% | 20.26x |
| chocolatecoveredkatie.com | 7.48% | 20.21x |
| detoxinista.com | 5.57% | 20.19x |
| hurrythefoodup.com | 1.89% | 20.17x |
| jessicainthekitchen.com | 2.71% | 20.01x |
| cookincanuck.com | 1.66% | 19.29x |
| simple-nourished-living.com | 2.39% | 19.26x |
| peaceloveandlowcarb.com | 2.54% | 19.24x |
| cleananddelicious.com | 1.58% | 19.20x |
| thehealthyfoodie.com | 1.52% | 19.12x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.20% | 11.41x |
| Low Carb Diets | 2.32% | 11.00x |
| Vegetarian Diet | 4.92% | 10.38x |
| Female Lifestyle Content Readers | 1.33% | 9.67x |
| Travel, Food, Fashion & Fitness | 0.95% | 9.58x |
| Canada Consumer Product Cluster | 0.88% | 9.14x |
| Assorted Topics (Television, Origami, Men's Health) | 0.45% | 8.81x |
| Paleo & Keto Diet Enthusiasts | 0.28% | 8.80x |
| Assorted Topics (Family, Household Wellness, The Beach) | 8.28% | 8.74x |
| Yoga & Meditation | 0.17% | 8.69x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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