Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Luxury Athletic Footwear Shoppers.
| Interest | Composition | Index |
| Luxury Athletic Footwear Shoppers | 29.79% | 11.58x |
| Luxury Fitness Shoppers | 29.79% | 11.58x |
| Healthy Eaters | 29.39% | 11.55x |
| Home Design and Living Publication Readers | 26.38% | 10.97x |
| Nutrition Conscious Eaters | 28.38% | 10.93x |
| Home Kitchen Chefs | 28.19% | 10.92x |
| Healthy Snacks Shoppers | 29.37% | 10.77x |
| Recipe Researchers | 28.89% | 10.64x |
| Women's Health Researchers | 26.28% | 10.55x |
| Weight Loss Researchers | 27.84% | 10.55x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.44x |
| Bonobos | 0.11% | 1.43x |
| Patagonia | 0.01% | 1.29x |
| Jos A. Bank Clothiers | 0.34% | 1.29x |
| REI | 0.02% | 1.22x |
| Mens Wearhouse | 0.54% | 1.20x |
| Armani | 0.03% | 1.16x |
| Free People | 0.02% | 1.15x |
| White House Black Market | 0.36% | 1.14x |
| Lululemon | 0.05% | 1.14x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is skinnykitchen.com.
| Website | Composition | Index |
| skinnykitchen.com | 1.08% | 26.76x |
| thebigmansworld.com | 9.46% | 25.76x |
| thecoconutmama.com | 1.49% | 25.67x |
| hurrythefoodup.com | 3.11% | 25.53x |
| peaceloveandlowcarb.com | 6.34% | 25.47x |
| jessicainthekitchen.com | 2.08% | 25.45x |
| tasty-yummies.com | 1.34% | 25.39x |
| inspiralized.com | 1.88% | 25.35x |
| blog.fatfreevegan.com | 1.42% | 25.29x |
| primallyinspired.com | 1.11% | 25.20x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 7.50% | 12.59x |
| Female Lifestyle Content Readers | 4.35% | 11.01x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 10.95x |
| Vegetarian Diet | 13.18% | 10.84x |
| Travel, Food, Fashion & Fitness | 2.33% | 10.65x |
| Vegans & Animal Welfare | 2.47% | 10.21x |
| Organic Beauty & Skincare Products | 1.66% | 9.74x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.47% | 9.46x |
| Paleo & Keto Diet Enthusiasts | 6.76% | 9.42x |
| Healthy Eating Researchers | 1.97% | 9.32x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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