Dstillery Audiences

DIET & EXERCISE

Audience Size: 8.3 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 18.98% 10.87x
Plant Based & Vegan Food Recipe Shoppers 20.68% 10.77x
Nutrition Conscious Eaters 18.13% 10.72x
Luxury Fitness Shoppers 19.34% 10.69x
Luxury Athletic Footwear Shoppers 19.34% 10.69x
Yogis 19.59% 10.67x
Home Design and Living Publication Readers 15.64% 10.67x
Home Kitchen Chefs 19.91% 10.65x
Gourmet Food & Wine Researchers 17.59% 10.31x
Pantry Recipes Researchers 10.99% 10.27x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.30x
Coach 0.01% 1.24x
H&M 0.01% 1.24x
Eddie Bauer 0.01% 1.19x
Dressbarn 0.02% 1.18x
Mens Wearhouse 0.03% 1.15x
Old Navy 0.04% 1.14x
Victoria's Secret 0.04% 1.12x
Lane Bryant 0.02% 1.11x
Jos A. Bank Clothiers 0.02% 1.11x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is jessicainthekitchen.com.

Website Composition Index
jessicainthekitchen.com 2.99% 19.26x
ibreatheimhungry.com 3.26% 19.18x
chocolatecoveredkatie.com 8.51% 19.17x
detoxinista.com 6.68% 19.06x
hurrythefoodup.com 2.36% 18.98x
thecoconutmama.com 1.03% 18.89x
cookincanuck.com 1.70% 18.62x
simple-nourished-living.com 3.05% 18.55x
thehealthyfoodie.com 1.74% 18.48x
101cookbooks.com 1.84% 18.39x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.35% 10.78x
Low Carb Diets 2.64% 10.44x
Vegetarian Diet 6.15% 9.99x
Female Lifestyle Content Readers 1.71% 9.25x
Travel, Food, Fashion & Fitness 1.46% 9.23x
Paleo & Keto Diet Enthusiasts 0.47% 8.72x
Organic Beauty & Skincare Products 0.07% 8.72x
Canada Consumer Product Cluster 1.56% 8.63x
Canada Shopping - General Commerce 0.11% 8.49x
Yoga & Meditation 0.31% 8.36x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female