Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 21.91% | 14.52x |
| Luxury Athletic Footwear Shoppers | 22.08% | 14.52x |
| Healthy Eaters | 22.21% | 14.25x |
| Nutrition Conscious Eaters | 20.88% | 13.48x |
| Healthy Snacks Shoppers | 22.41% | 13.43x |
| Home Kitchen Chefs | 20.68% | 13.27x |
| Recipe Researchers | 22.03% | 13.26x |
| Home Design and Living Publication Readers | 22.67% | 12.86x |
| Paleo Eaters | 23.64% | 12.82x |
| Gourmet Food & Wine Researchers | 22.20% | 12.70x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Curious about what else the Diet & Exercise audience is interested in?
Sign Up
APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.04% | 1.36x |
| Patagonia | 0.02% | 1.33x |
| American Apparel | 0.04% | 1.29x |
| Lululemon | 0.06% | 1.27x |
| Zara | 0.02% | 1.24x |
| Madewell | 0.02% | 1.24x |
| Banana Republic | 0.04% | 1.24x |
| REI | 0.02% | 1.21x |
| Supreme | 0.02% | 1.21x |
| Jos A. Bank Clothiers | 0.30% | 1.20x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Want to find more of the Diet & Exercise audience in the real world?
Sign Up
WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.
| Website | Composition | Index |
| mywholefoodlife.com | 1.01% | 29.14x |
| blog.fatfreevegan.com | 1.51% | 28.15x |
| thebigmansworld.com | 10.94% | 27.76x |
| jessicainthekitchen.com | 2.40% | 27.40x |
| primallyinspired.com | 1.42% | 26.94x |
| thecoconutmama.com | 1.92% | 26.93x |
| hurrythefoodup.com | 3.77% | 26.80x |
| inspiralized.com | 2.33% | 26.77x |
| anediblemosaic.com | 1.17% | 26.71x |
| peaceloveandlowcarb.com | 8.26% | 26.67x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Want to see more of the websites the Diet & Exercise audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 9.53% | 14.53x |
| Female Lifestyle Content Readers | 3.96% | 12.56x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 12.22x |
| Vegetarian Diet | 14.55% | 12.21x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.09% | 11.77x |
| Travel, Food, Fashion & Fitness | 2.47% | 11.73x |
| Vegans & Animal Welfare | 3.38% | 11.12x |
| Organic Beauty & Skincare Products | 2.05% | 10.66x |
| Coupons & Family | 5.25% | 10.38x |
| DIY Decoration & Furniture | 2.32% | 10.19x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Want to see more of the Content Affinities the Diet & Exercise audience visits?
Sign Up
DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Diet & Exercise audience?
Sign Up