Dstillery Audiences

DIET & EXERCISE

Audience Size: 10.8 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 27.33% 10.84x
Luxury Fitness Shoppers 26.75% 10.80x
Luxury Athletic Footwear Shoppers 26.76% 10.80x
Home Kitchen Chefs 25.85% 10.41x
Nutrition Conscious Eaters 26.37% 10.35x
Home Design and Living Publication Readers 24.57% 10.32x
Women's Health Researchers 24.79% 10.13x
Women's Fitness Enthusiasts 24.25% 10.08x
Gourmet Food & Wine Researchers 24.73% 10.04x
Healthy Snacks Shoppers 26.69% 10.03x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.30x
Ann Taylor 0.02% 1.24x
Urban Outfitters 0.04% 1.19x
REI 0.01% 1.19x
Madewell 0.02% 1.18x
American Apparel 0.02% 1.17x
Lululemon 0.04% 1.16x
Zara 0.02% 1.08x
Jos A. Bank Clothiers 0.04% 1.08x
The North Face 0.02% 1.08x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.

Website Composition Index
inspiralized.com 1.22% 19.20x
jessicainthekitchen.com 1.87% 19.04x
peaceloveandlowcarb.com 4.54% 19.03x
thebigmansworld.com 7.67% 19.01x
tasty-yummies.com 1.16% 19.00x
thecoconutmama.com 1.07% 18.94x
hurrythefoodup.com 2.72% 18.85x
cookincanuck.com 2.18% 18.68x
organizeyourselfskinny.com 1.78% 18.57x
runningtothekitchen.com 1.55% 18.54x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.18% 11.50x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 10.22x
Travel, Food, Fashion & Fitness 1.88% 10.03x
Vegetarian Diet 11.54% 9.81x
Female Lifestyle Content Readers 3.74% 9.68x
Vegans & Animal Welfare 1.66% 9.68x
Paleo & Keto Diet Enthusiasts 4.03% 9.09x
Active Lifestyle Enthusiasts 0.05% 8.62x
Organic Beauty & Skincare Products 1.09% 8.60x
Holistic Medicine 0.31% 8.50x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female