Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 24.99% | 13.99x |
| Healthy Snacks Shoppers | 26.70% | 13.12x |
| Nutrition Conscious Eaters | 23.79% | 12.98x |
| Home Kitchen Chefs | 23.91% | 12.77x |
| Recipe Researchers | 26.65% | 12.72x |
| Gourmet Food & Wine Researchers | 22.97% | 12.44x |
| Women's Fitness Enthusiasts | 20.39% | 12.15x |
| Cooking Show Fans | 22.49% | 11.82x |
| Yogis | 24.17% | 11.63x |
| Gluten-Free Recipe Researchers | 25.28% | 11.42x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.51x |
| Patagonia | 0.01% | 1.40x |
| Columbia | 0.01% | 1.33x |
| Free People | 0.02% | 1.31x |
| REI | 0.02% | 1.29x |
| Urban Outfitters | 0.05% | 1.24x |
| Madewell | 0.02% | 1.22x |
| LL Bean | 0.00% | 1.21x |
| American Apparel | 0.03% | 1.21x |
| Club Monaco | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is mywholefoodlife.com.
| Website | Composition | Index |
| mywholefoodlife.com | 1.39% | 46.08x |
| 22recipe.com | 0.11% | 44.32x |
| thebigmansworld.com | 10.53% | 44.32x |
| theskinnyfork.com | 1.02% | 43.93x |
| dropthesugar.com | 0.17% | 43.60x |
| blog.fatfreevegan.com | 1.87% | 43.01x |
| deliciousobsessions.com | 1.21% | 42.81x |
| weightwatcherscooking.com | 0.45% | 42.64x |
| peaceloveandlowcarb.com | 7.90% | 42.44x |
| detoxinista.com | 7.41% | 42.27x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 10.48% | 18.55x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.39% | 16.19x |
| Female Lifestyle Content Readers | 3.75% | 15.78x |
| Vegetarian Diet | 15.04% | 14.76x |
| Travel, Food, Fashion & Fitness | 2.36% | 13.75x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.12% | 12.83x |
| Coupons & Family | 5.75% | 12.54x |
| DIY Decoration & Furniture | 2.46% | 11.90x |
| Vegans & Animal Welfare | 4.59% | 11.86x |
| Organic Beauty & Skincare Products | 2.51% | 11.81x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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