Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 27.33% | 10.84x |
| Luxury Fitness Shoppers | 26.75% | 10.80x |
| Luxury Athletic Footwear Shoppers | 26.76% | 10.80x |
| Home Kitchen Chefs | 25.85% | 10.41x |
| Nutrition Conscious Eaters | 26.37% | 10.35x |
| Home Design and Living Publication Readers | 24.57% | 10.32x |
| Women's Health Researchers | 24.79% | 10.13x |
| Women's Fitness Enthusiasts | 24.25% | 10.08x |
| Gourmet Food & Wine Researchers | 24.73% | 10.04x |
| Healthy Snacks Shoppers | 26.69% | 10.03x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.30x |
| Ann Taylor | 0.02% | 1.24x |
| Urban Outfitters | 0.04% | 1.19x |
| REI | 0.01% | 1.19x |
| Madewell | 0.02% | 1.18x |
| American Apparel | 0.02% | 1.17x |
| Lululemon | 0.04% | 1.16x |
| Zara | 0.02% | 1.08x |
| Jos A. Bank Clothiers | 0.04% | 1.08x |
| The North Face | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.
| Website | Composition | Index |
| inspiralized.com | 1.22% | 19.20x |
| jessicainthekitchen.com | 1.87% | 19.04x |
| peaceloveandlowcarb.com | 4.54% | 19.03x |
| thebigmansworld.com | 7.67% | 19.01x |
| tasty-yummies.com | 1.16% | 19.00x |
| thecoconutmama.com | 1.07% | 18.94x |
| hurrythefoodup.com | 2.72% | 18.85x |
| cookincanuck.com | 2.18% | 18.68x |
| organizeyourselfskinny.com | 1.78% | 18.57x |
| runningtothekitchen.com | 1.55% | 18.54x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 5.18% | 11.50x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 10.22x |
| Travel, Food, Fashion & Fitness | 1.88% | 10.03x |
| Vegetarian Diet | 11.54% | 9.81x |
| Female Lifestyle Content Readers | 3.74% | 9.68x |
| Vegans & Animal Welfare | 1.66% | 9.68x |
| Paleo & Keto Diet Enthusiasts | 4.03% | 9.09x |
| Active Lifestyle Enthusiasts | 0.05% | 8.62x |
| Organic Beauty & Skincare Products | 1.09% | 8.60x |
| Holistic Medicine | 0.31% | 8.50x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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