Dstillery Audiences

DIET & EXERCISE

Audience Size: 12.1 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 21.24% 10.77x
Luxury Fitness Shoppers 20.82% 10.75x
Luxury Athletic Footwear Shoppers 20.82% 10.75x
Home Kitchen Chefs 20.56% 10.47x
Home Design and Living Publication Readers 18.90% 10.42x
Nutrition Conscious Eaters 20.41% 10.41x
Gourmet Food & Wine Researchers 19.51% 10.20x
Healthy Diet Recipe Researchers 19.87% 10.17x
Healthy Snacks Shoppers 21.34% 10.14x
Recipe Researchers 19.81% 10.12x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.17x
Carhartt 0.12% 1.09x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.

Website Composition Index
inspiralized.com 1.05% 15.93x
peaceloveandlowcarb.com 3.90% 15.88x
tasty-yummies.com 1.07% 15.85x
hurrythefoodup.com 3.03% 15.83x
anediblemosaic.com 1.23% 15.72x
ibreatheimhungry.com 6.25% 15.63x
blog.fatfreevegan.com 1.73% 15.61x
runningtothekitchen.com 1.58% 15.55x
thebigmansworld.com 7.94% 15.46x
cookincanuck.com 2.10% 15.45x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.26% 10.50x
Vegans & Animal Welfare 1.39% 9.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 9.76x
Vegetarian Diet 11.17% 9.50x
Travel, Food, Fashion & Fitness 2.07% 9.45x
Female Lifestyle Content Readers 3.36% 9.45x
Paleo & Keto Diet Enthusiasts 2.63% 9.08x
Active Lifestyle Enthusiasts 0.03% 8.81x
Organic Beauty & Skincare Products 0.79% 8.65x
Natural Diet & Supplement Researchers 1.24% 8.39x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female