Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 21.24% | 10.77x |
| Luxury Fitness Shoppers | 20.82% | 10.75x |
| Luxury Athletic Footwear Shoppers | 20.82% | 10.75x |
| Home Kitchen Chefs | 20.56% | 10.47x |
| Home Design and Living Publication Readers | 18.90% | 10.42x |
| Nutrition Conscious Eaters | 20.41% | 10.41x |
| Gourmet Food & Wine Researchers | 19.51% | 10.20x |
| Healthy Diet Recipe Researchers | 19.87% | 10.17x |
| Healthy Snacks Shoppers | 21.34% | 10.14x |
| Recipe Researchers | 19.81% | 10.12x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.17x |
| Carhartt | 0.12% | 1.09x |
| Mens Wearhouse | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is inspiralized.com.
| Website | Composition | Index |
| inspiralized.com | 1.05% | 15.93x |
| peaceloveandlowcarb.com | 3.90% | 15.88x |
| tasty-yummies.com | 1.07% | 15.85x |
| hurrythefoodup.com | 3.03% | 15.83x |
| anediblemosaic.com | 1.23% | 15.72x |
| ibreatheimhungry.com | 6.25% | 15.63x |
| blog.fatfreevegan.com | 1.73% | 15.61x |
| runningtothekitchen.com | 1.58% | 15.55x |
| thebigmansworld.com | 7.94% | 15.46x |
| cookincanuck.com | 2.10% | 15.45x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 5.26% | 10.50x |
| Vegans & Animal Welfare | 1.39% | 9.79x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 9.76x |
| Vegetarian Diet | 11.17% | 9.50x |
| Travel, Food, Fashion & Fitness | 2.07% | 9.45x |
| Female Lifestyle Content Readers | 3.36% | 9.45x |
| Paleo & Keto Diet Enthusiasts | 2.63% | 9.08x |
| Active Lifestyle Enthusiasts | 0.03% | 8.81x |
| Organic Beauty & Skincare Products | 0.79% | 8.65x |
| Natural Diet & Supplement Researchers | 1.24% | 8.39x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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