Dstillery Audiences

DIET & EXERCISE

Audience Size: 8.9 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 31.04% 12.71x
Luxury Athletic Footwear Shoppers 31.04% 12.71x
Healthy Eaters 31.26% 12.62x
Nutrition Conscious Eaters 29.81% 12.01x
Home Design and Living Publication Readers 27.70% 11.96x
Home Kitchen Chefs 31.15% 11.85x
Yogis 29.57% 11.65x
Healthy Snacks Shoppers 31.76% 11.58x
Women's Health Researchers 27.69% 11.58x
Women's Fitness Enthusiasts 26.55% 11.53x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Supreme.

Location Composition Index
Supreme 0.01% 1.61x
Bonobos 0.11% 1.41x
Jos A. Bank Clothiers 0.32% 1.27x
Madewell 0.01% 1.23x
White House Black Market 0.39% 1.21x
Mens Wearhouse 0.50% 1.20x
Patagonia 0.01% 1.18x
Johnston and Murphy 0.56% 1.13x
Buckle 0.29% 1.13x
Topshop 0.02% 1.08x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is skinnykitchen.com.

Website Composition Index
skinnykitchen.com 1.00% 27.76x
thecoconutmama.com 1.33% 26.88x
inspiralized.com 1.67% 26.59x
hurrythefoodup.com 2.94% 26.56x
jessicainthekitchen.com 2.00% 26.48x
thebigmansworld.com 9.11% 26.48x
peaceloveandlowcarb.com 5.89% 26.39x
tasty-yummies.com 1.32% 26.34x
cookincanuck.com 2.45% 26.24x
organizeyourselfskinny.com 2.25% 25.96x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 6.77% 14.03x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.33x
Female Lifestyle Content Readers 4.25% 12.01x
Vegetarian Diet 12.51% 11.98x
Travel, Food, Fashion & Fitness 2.25% 11.73x
Vegans & Animal Welfare 2.13% 11.33x
Organic Beauty & Skincare Products 1.43% 10.67x
Paleo & Keto Diet Enthusiasts 5.86% 10.57x
Active Lifestyle Enthusiasts 0.08% 10.27x
Healthy Eating Researchers 1.66% 10.23x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female