Dstillery Audiences

DIET & EXERCISE

Audience Size: 7.9 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 24.59% 10.86x
Luxury Athletic Footwear Shoppers 24.60% 10.71x
Luxury Fitness Shoppers 24.60% 10.71x
Home Design and Living Publication Readers 21.62% 10.69x
Home Kitchen Chefs 25.03% 10.68x
Nutrition Conscious Eaters 23.69% 10.61x
Gourmet Food & Wine Researchers 23.28% 10.54x
Healthy Diet Recipe Researchers 26.53% 10.44x
Recipe Researchers 24.06% 10.40x
Cooking Show Fans 24.16% 10.39x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Maurices.

Location Composition Index
Maurices 0.02% 1.13x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.13% 1.07x
Old Navy 0.01% 1.01x
Journeys 0.01% 1.01x
Victoria's Secret 0.01% 0.96x
The Childrens Place 0.01% 0.92x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is jessicainthekitchen.com.

Website Composition Index
jessicainthekitchen.com 5.25% 22.18x
blog.fatfreevegan.com 1.75% 22.04x
anediblemosaic.com 1.25% 22.00x
hurrythefoodup.com 3.34% 21.92x
chocolatecoveredkatie.com 10.24% 21.86x
101cookbooks.com 2.76% 21.73x
runningtothekitchen.com 1.63% 21.55x
thehealthyfoodie.com 3.15% 21.53x
thecoconutmama.com 1.18% 21.52x
paleomg.com 1.18% 21.37x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.64% 10.63x
Vegans & Animal Welfare 0.84% 10.38x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 10.29x
Vegetarian Diet 10.52% 9.96x
Female Lifestyle Content Readers 2.82% 9.83x
Travel, Food, Fashion & Fitness 2.06% 9.36x
Paleo & Keto Diet Enthusiasts 1.07% 9.32x
Cakes & Sweets 0.91% 8.93x
Holistic Medicine 0.07% 8.91x
Yoga & Meditation 0.88% 8.82x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female