Dstillery Audiences

DIET & EXERCISE

Audience Size: 10.3 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 21.75% 7.69x
Luxury Fitness Shoppers 20.57% 7.65x
Luxury Athletic Footwear Shoppers 20.57% 7.64x
Home Kitchen Chefs 21.98% 7.62x
Nutrition Conscious Eaters 20.82% 7.53x
Home Design and Living Publication Readers 19.93% 7.52x
Gourmet Food & Wine Researchers 20.28% 7.52x
Recipe Researchers 19.81% 7.52x
Cooking Show Fans 20.11% 7.51x
Healthy Diet Recipe Researchers 22.69% 7.47x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.19x
Maurices 0.02% 1.15x
Victoria's Secret 0.01% 1.13x
Mens Wearhouse 0.01% 1.04x
Carhartt 0.14% 1.01x
The Childrens Place 0.01% 0.97x
Journeys 0.01% 0.94x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is anediblemosaic.com.

Website Composition Index
anediblemosaic.com 1.46% 12.82x
chocolatecoveredkatie.com 11.18% 12.81x
detoxinista.com 9.45% 12.79x
blog.fatfreevegan.com 2.05% 12.77x
101cookbooks.com 3.09% 12.76x
hurrythefoodup.com 3.83% 12.73x
jessicainthekitchen.com 6.39% 12.71x
paleomg.com 1.36% 12.70x
thehealthyfoodie.com 3.73% 12.69x
thecoconutmama.com 1.23% 12.68x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.42% 7.33x
Vegans & Animal Welfare 1.07% 7.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 7.21x
Vegetarian Diet 11.68% 7.01x
Female Lifestyle Content Readers 3.21% 6.97x
Travel, Food, Fashion & Fitness 2.29% 6.64x
Paleo & Keto Diet Enthusiasts 1.44% 6.62x
Active Lifestyle Enthusiasts 0.01% 6.36x
Holistic Medicine 0.10% 6.34x
Organic Beauty & Skincare Products 0.46% 6.33x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female