Dstillery Audiences

DIET & EXERCISE

Audience Size: 4.6 Million Devices

Explore the Diet & Exercise Audience

Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Diet & Exercise audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Exercise audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Exercise audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 27.38% 17.38x
Home Design and Living Publication Readers 20.75% 17.24x
Healthy Eaters 23.94% 17.18x
Nutrition Conscious Eaters 22.45% 16.99x
Luxury Athletic Footwear Shoppers 24.03% 16.95x
Luxury Fitness Shoppers 24.03% 16.95x
Home Kitchen Chefs 24.36% 16.68x
Pantry Recipes Researchers 14.17% 16.68x
Gourmet Food & Wine Researchers 21.83% 16.63x
Healthy Diet Recipe Researchers 26.22% 16.47x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Exercise audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 2.92x
Old Navy 0.02% 2.48x
Maurices 0.02% 1.95x
Carhartt 0.07% 1.16x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Exercise audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Exercise audience is blog.fatfreevegan.com.

Website Composition Index
blog.fatfreevegan.com 1.30% 18.31x
101cookbooks.com 2.23% 17.95x
hurrythefoodup.com 2.76% 17.61x
jessicainthekitchen.com 3.85% 17.60x
runningtothekitchen.com 1.24% 17.17x
detoxinista.com 8.19% 17.09x
ibreatheimhungry.com 4.16% 16.99x
simple-nourished-living.com 4.42% 16.90x
chocolatecoveredkatie.com 9.61% 16.89x
sugarfreemom.com 4.36% 16.82x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Exercise audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 16.71x
Vegans & Animal Welfare 0.87% 16.61x
Low Carb Diets 4.77% 15.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 15.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 15.09x
Organic Beauty & Skincare Products 0.23% 14.96x
Vegetarian Diet 10.20% 14.86x
Paleo & Keto Diet Enthusiasts 0.77% 14.56x
Female Lifestyle Content Readers 3.00% 14.46x
Weather Information 0.09% 13.93x
Composition Percentage: The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female