Explore the Diet & Exercise Audience
Below you'll find more information about the Diet & Exercise audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Diet & Exercise audience.
INTERESTS
The Diet & Exercise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Exercise audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 20.09% | 10.75x |
| Plant Based & Vegan Food Recipe Shoppers | 22.34% | 10.73x |
| Luxury Athletic Footwear Shoppers | 19.49% | 10.69x |
| Luxury Fitness Shoppers | 19.49% | 10.69x |
| Home Design and Living Publication Readers | 16.45% | 10.57x |
| Home Kitchen Chefs | 20.82% | 10.54x |
| Nutrition Conscious Eaters | 19.23% | 10.53x |
| Yogis | 20.83% | 10.49x |
| Gourmet Food & Wine Researchers | 18.02% | 10.29x |
| Healthy Diet Recipe Researchers | 21.13% | 10.26x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Interest attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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APPAREL RETAILERS
The Diet & Exercise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Exercise audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.00x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Location attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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WEBSITES
The Diet & Exercise audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Exercise audience is jessicainthekitchen.com.
| Website | Composition | Index |
| jessicainthekitchen.com | 3.32% | 19.01x |
| detoxinista.com | 7.64% | 18.75x |
| hurrythefoodup.com | 2.64% | 18.61x |
| chocolatecoveredkatie.com | 9.70% | 18.58x |
| ibreatheimhungry.com | 3.87% | 18.57x |
| 101cookbooks.com | 1.90% | 18.56x |
| thecoconutmama.com | 1.13% | 18.41x |
| cookincanuck.com | 1.82% | 18.30x |
| simple-nourished-living.com | 3.67% | 18.14x |
| thehealthyfoodie.com | 2.04% | 18.13x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Web attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Exercise audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.45% | 10.65x |
| Low Carb Diets | 2.82% | 10.48x |
| Vegetarian Diet | 7.14% | 9.89x |
| Female Lifestyle Content Readers | 1.84% | 9.24x |
| Travel, Food, Fashion & Fitness | 1.50% | 8.96x |
| Paleo & Keto Diet Enthusiasts | 0.55% | 8.63x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.05% | 8.47x |
| Canada Consumer Product Cluster | 2.08% | 8.46x |
| Canada Shopping - General Commerce | 0.22% | 8.41x |
| Yoga & Meditation | 0.42% | 8.35x |
Composition Percentage:
The overlap percentage between the Diet & Exercise audience and the Content Affinity attribute.
Index: A comparison of the Diet & Exercise audience to the internet population.
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DEMOGRAPHICS
The Diet & Exercise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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