
Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Soap Shoppers.
Interest | Composition | Index |
Soap Shoppers | 85.77% | 50.53x |
Seasonal Recipe Blog Readers | 42.69% | 24.93x |
Seasonal Lifestyle Blog Readers | 43.48% | 24.39x |
Beekeeping Enthusiasts | 32.81% | 23.44x |
Sustainable Lifestyle Enthusiasts | 37.94% | 19.08x |
Body Detox Enthusiasts | 29.64% | 17.58x |
Curly Hair Care Shoppers | 27.27% | 17.21x |
Thai Food Enthusiasts | 24.11% | 14.83x |
Alternative Medicine Enthusiasts | 30.83% | 14.11x |
Lawn & Garden Enthusiasts | 20.95% | 13.63x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Maurices.
Location | Composition | Index |
Maurices | 0.08% | 3.42x |
Express | 0.06% | 3.38x |
Aeropostale | 0.03% | 1.86x |
White House Black Market | 0.03% | 1.86x |
Jos A. Bank Clothiers | 0.03% | 1.79x |
American Eagle Outfitters | 0.03% | 1.78x |
The Childrens Place | 0.04% | 1.58x |
Buckle | 0.03% | 1.39x |
Mens Wearhouse | 0.03% | 1.36x |
Banana Republic | 0.03% | 1.33x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is practicalselfreliance.com.
Website | Composition | Index |
practicalselfreliance.com | 10.05% | 35.17x |
homesteadandchill.com | 8.26% | 34.13x |
abeautifulmess.com | 5.92% | 26.01x |
onegoodthingbyjillee.com | 6.42% | 25.50x |
thesprucecrafts.com | 29.12% | 22.54x |
fragrantica.com | 9.13% | 21.79x |
alphafoodie.com | 5.00% | 21.06x |
wholefully.com | 5.07% | 21.05x |
morningchores.com | 9.03% | 19.97x |
leaf.tv | 11.54% | 18.31x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Female Lifestyle Content Readers.
Content Affinity | Composition | Index |
Female Lifestyle Content Readers | 6.51% | 52.67x |
Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.76% | 21.35x |
Homesteading | 3.69% | 18.85x |
Scrapbooking & Home Art Projects | 4.02% | 16.38x |
Mommy Bloggers | 8.35% | 16.33x |
Sewing, Embroidery & Fabrics | 3.21% | 14.34x |
Home Decoration Content Readers | 12.45% | 12.78x |
Vegetarian Diet | 4.34% | 10.97x |
Low Carb Diets | 2.09% | 10.43x |
Knitting & Crochet | 3.86% | 10.42x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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