Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 38.2 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Beekeeping Enthusiasts.
| Interest | Composition | Index |
| Beekeeping Enthusiasts | 36.29% | 22.82x |
| Soap Shoppers | 47.58% | 20.68x |
| Seasonal Recipe Blog Readers | 37.90% | 20.41x |
| Seasonal Lifestyle Blog Readers | 38.17% | 19.73x |
| Curly Hair Care Shoppers | 30.11% | 17.77x |
| Natural and Holistic Health Researchers | 30.65% | 17.62x |
| Sustainable Lifestyle Enthusiasts | 35.48% | 17.09x |
| Alternative Medicine Enthusiasts | 31.72% | 14.30x |
| Homemade Gifts Crafters | 28.49% | 12.79x |
| Survivalist Enthusiasts | 23.39% | 12.74x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.05% | 3.78x |
| Forever 21 | 0.05% | 3.44x |
| Dressbarn | 0.05% | 2.69x |
| Talbots | 0.03% | 1.97x |
| Old Navy | 0.08% | 1.82x |
| Chicos | 0.02% | 1.79x |
| Maurices | 0.08% | 1.73x |
| Jos A. Bank Clothiers | 0.03% | 1.43x |
| Gap | 0.02% | 1.38x |
| Hollister | 0.03% | 1.37x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.
| Website | Composition | Index |
| bulkapothecary.com | 83.92% | 472.22x |
| wellnessmama.com | 16.78% | 102.20x |
| gardentherapy.ca | 10.60% | 57.79x |
| theprairiehomestead.com | 10.15% | 51.06x |
| dontwastethecrumbs.com | 6.14% | 38.36x |
| feltmagnet.com | 5.53% | 35.59x |
| practicalselfreliance.com | 10.12% | 34.78x |
| commonsensehome.com | 5.54% | 33.74x |
| bellatory.com | 6.25% | 33.04x |
| homesteadandchill.com | 7.11% | 32.41x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Paleo & Keto Diet Enthusiasts.
| Content Affinity | Composition | Index |
| Paleo & Keto Diet Enthusiasts | 1.80% | 57.73x |
| Female Lifestyle Content Readers | 7.27% | 53.00x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.66% | 20.91x |
| Low Budget Shoppers | 0.62% | 18.91x |
| Mommy Bloggers | 8.56% | 18.65x |
| Homesteading | 3.40% | 18.45x |
| Scrapbooking & Home Art Projects | 3.25% | 14.28x |
| Teen Hair | 1.03% | 14.26x |
| Sewing, Embroidery & Fabrics | 3.04% | 13.79x |
| Home Decoration Content Readers | 12.99% | 13.14x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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