Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 50.5 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 61.84% | 21.68x |
| Beekeeping Enthusiasts | 38.94% | 19.86x |
| Curly Hair Care Shoppers | 35.81% | 16.37x |
| Sustainable Lifestyle Enthusiasts | 41.29% | 16.25x |
| Soap Shoppers | 42.47% | 16.11x |
| Natural and Holistic Health Researchers | 32.68% | 15.62x |
| Alternative Medicine Enthusiasts | 38.75% | 14.97x |
| Off the Grid Living Enthusiasts | 32.09% | 14.20x |
| Adult Acne Sufferers | 27.59% | 12.73x |
| Survivalist Enthusiasts | 28.18% | 12.72x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.08% | 4.17x |
| Hollister | 0.03% | 3.00x |
| Gap | 0.03% | 2.37x |
| Coach | 0.02% | 1.96x |
| H&M | 0.02% | 1.82x |
| Forever 21 | 0.02% | 1.82x |
| J. Crew | 0.02% | 1.81x |
| Talbots | 0.02% | 1.81x |
| Michael Kors | 0.02% | 1.75x |
| Old Navy | 0.06% | 1.75x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.
| Website | Composition | Index |
| bulkapothecary.com | 77.38% | 393.05x |
| diynatural.com | 21.21% | 147.01x |
| mommypotamus.com | 10.11% | 100.00x |
| wellnessmama.com | 19.42% | 86.73x |
| growforagecookferment.com | 6.14% | 56.56x |
| thehealthymaven.com | 5.99% | 51.53x |
| gardentherapy.ca | 10.90% | 47.56x |
| theprairiehomestead.com | 11.08% | 43.12x |
| feltmagnet.com | 5.82% | 35.54x |
| dontwastethecrumbs.com | 7.23% | 35.49x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Paleo & Keto Diet Enthusiasts.
| Content Affinity | Composition | Index |
| Paleo & Keto Diet Enthusiasts | 3.00% | 56.12x |
| African-American Hair | 1.46% | 43.64x |
| Female Lifestyle Content Readers | 7.61% | 41.08x |
| Numerology & Astrology | 1.58% | 40.65x |
| Natural Diet & Supplement Researchers | 0.92% | 40.47x |
| Perfume, Makeup & Cosmetics | 0.58% | 29.58x |
| Yoga & Meditation | 1.00% | 26.97x |
| Vegans & Animal Welfare | 0.77% | 23.71x |
| Homesteading | 5.27% | 20.55x |
| Low Budget Shoppers | 0.92% | 20.33x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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