Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 368.7 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Sustainable Lifestyle Enthusiasts.
| Interest | Composition | Index |
| Sustainable Lifestyle Enthusiasts | 57.86% | 21.84x |
| Essential Oils Enthusiasts | 66.20% | 21.83x |
| Vitamin Shoppers | 50.54% | 20.59x |
| Soap Shoppers | 48.28% | 19.32x |
| Alternative Medicine Enthusiasts | 48.97% | 19.14x |
| Natural and Holistic Health Researchers | 46.62% | 18.58x |
| Gluten-Free Recipe Researchers | 44.31% | 17.85x |
| Organic Food Eaters | 45.77% | 17.79x |
| Tea Drinkers | 35.29% | 17.44x |
| Paleo Eaters | 46.46% | 17.15x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.16x |
| Tommy Bahama | 0.01% | 1.72x |
| The North Face | 0.02% | 1.68x |
| Urban Outfitters | 0.03% | 1.38x |
| REI | 0.01% | 1.36x |
| Brooks Brothers | 0.02% | 1.32x |
| Talbots | 0.02% | 1.24x |
| Gymboree | 0.04% | 1.24x |
| Madewell | 0.02% | 1.21x |
| Chicos | 0.04% | 1.21x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 9.51% | 464.07x |
| oil-testimonials.com | 5.71% | 359.62x |
| aromaweb.com | 12.19% | 334.79x |
| newdirectionsaromatics.com | 9.40% | 314.95x |
| towergarden.com | 10.75% | 299.60x |
| specialtybottle.com | 10.25% | 293.10x |
| humblebeeandme.com | 4.23% | 287.32x |
| juiceplus.com | 11.17% | 282.48x |
| bulkapothecary.com | 35.11% | 257.64x |
| savvyhomemade.com | 8.40% | 256.53x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.55% | 69.52x |
| Natural Diet & Supplement Researchers | 12.18% | 55.32x |
| Organic Beauty & Skincare Products | 6.54% | 53.55x |
| Survival Guides | 0.65% | 44.26x |
| Paleo & Keto Diet Enthusiasts | 19.37% | 43.64x |
| Homeschooling | 0.96% | 36.73x |
| Vitamin Shoppers | 9.41% | 32.80x |
| Female Lifestyle Content Readers | 10.07% | 29.86x |
| Dermatology | 4.88% | 28.03x |
| Yoga & Meditation | 5.99% | 27.91x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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