Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 368.7 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 368.7 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Sustainable Lifestyle Enthusiasts.

Interest Composition Index
Sustainable Lifestyle Enthusiasts 57.86% 21.84x
Essential Oils Enthusiasts 66.20% 21.83x
Vitamin Shoppers 50.54% 20.59x
Soap Shoppers 48.28% 19.32x
Alternative Medicine Enthusiasts 48.97% 19.14x
Natural and Holistic Health Researchers 46.62% 18.58x
Gluten-Free Recipe Researchers 44.31% 17.85x
Organic Food Eaters 45.77% 17.79x
Tea Drinkers 35.29% 17.44x
Paleo Eaters 46.46% 17.15x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Belk.

Location Composition Index
Belk 0.02% 2.16x
Tommy Bahama 0.01% 1.72x
The North Face 0.02% 1.68x
Urban Outfitters 0.03% 1.38x
REI 0.01% 1.36x
Brooks Brothers 0.02% 1.32x
Talbots 0.02% 1.24x
Gymboree 0.04% 1.24x
Madewell 0.02% 1.21x
Chicos 0.04% 1.21x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 9.51% 464.07x
oil-testimonials.com 5.71% 359.62x
aromaweb.com 12.19% 334.79x
newdirectionsaromatics.com 9.40% 314.95x
towergarden.com 10.75% 299.60x
specialtybottle.com 10.25% 293.10x
humblebeeandme.com 4.23% 287.32x
juiceplus.com 11.17% 282.48x
bulkapothecary.com 35.11% 257.64x
savvyhomemade.com 8.40% 256.53x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.55% 69.52x
Natural Diet & Supplement Researchers 12.18% 55.32x
Organic Beauty & Skincare Products 6.54% 53.55x
Survival Guides 0.65% 44.26x
Paleo & Keto Diet Enthusiasts 19.37% 43.64x
Homeschooling 0.96% 36.73x
Vitamin Shoppers 9.41% 32.80x
Female Lifestyle Content Readers 10.07% 29.86x
Dermatology 4.88% 28.03x
Yoga & Meditation 5.99% 27.91x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female