Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 773.2 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 773.2 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 41.76% 18.60x
Gluten-Free Recipe Researchers 36.78% 17.70x
Paleo Eaters 40.17% 17.27x
Soap Shoppers 37.07% 17.26x
Alternative Medicine Enthusiasts 41.76% 17.16x
Natural and Holistic Health Researchers 39.67% 16.86x
Organic Food Eaters 36.07% 16.07x
Yogis 30.44% 15.19x
Sinus Researchers 29.69% 15.02x
Home Kitchen Chefs 27.50% 14.61x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Free People.

Location Composition Index
Free People 0.02% 1.60x
Patagonia 0.01% 1.52x
Columbia 0.01% 1.51x
Dressbarn 0.05% 1.40x
Charlotte Russe 0.02% 1.32x
Zumiez 0.03% 1.31x
Lane Bryant 0.05% 1.27x
Madewell 0.02% 1.25x
Old Navy 0.06% 1.23x
Urban Outfitters 0.04% 1.20x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is juiceplusvirtualfranchise.com.

Website Composition Index
juiceplusvirtualfranchise.com 4.21% 446.37x
wholesalesuppliesplus.com 3.88% 353.90x
candlesandsupplies.net 2.60% 333.52x
essentialdepot.com 2.13% 320.58x
rusticescentuals.com 4.75% 315.90x
newdirectionsaromatics.com 3.94% 302.91x
naturesgardencandles.com 8.43% 272.89x
auracacia.com 3.46% 258.33x
oil-testimonials.com 7.52% 255.86x
makingcosmetics.com 1.83% 247.83x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 3.14% 45.30x
Organic Beauty & Skincare Products 8.28% 38.13x
Natural Diet & Supplement Researchers 18.42% 31.34x
Homeschooling 1.31% 31.30x
Female Lifestyle Content Readers 7.07% 25.19x
Paleo & Keto Diet Enthusiasts 30.11% 24.52x
Natural & Healthy Living Researchers 1.94% 23.39x
Vitamin Shoppers 12.44% 23.12x
Homesteading 5.33% 22.26x
Yoga & Meditation 7.81% 22.23x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female