Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 18.3 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Soap Shoppers.

Interest Composition Index
Soap Shoppers 83.61% 68.89x
Beekeeping Enthusiasts 38.25% 35.41x
Essential Oils Enthusiasts 51.91% 33.22x
Seasonal Lifestyle Blog Readers 47.54% 27.89x
Seasonal Recipe Blog Readers 44.26% 27.26x
Sustainable Lifestyle Enthusiasts 38.80% 23.16x
Thai Food Enthusiasts 25.14% 20.98x
Crafting Enthusiasts 33.88% 19.78x
Online Health Researchers 13.66% 19.00x
Survivalist Enthusiasts 24.04% 18.97x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Express.

Location Composition Index
Express 0.06% 3.38x
White House Black Market 0.03% 1.86x
American Eagle Outfitters 0.03% 1.78x
The Childrens Place 0.04% 1.58x
Buckle 0.03% 1.39x
Journeys 0.03% 1.13x
Victoria's Secret 0.03% 1.09x
Carhartt 0.13% 1.01x
Johnston and Murphy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is practicalselfreliance.com.

Website Composition Index
practicalselfreliance.com 9.70% 34.82x
fragrantica.com 9.81% 26.73x
thesprucecrafts.com 26.37% 25.64x
morningchores.com 8.31% 22.06x
leaf.tv 9.99% 21.07x
smallbiztrends.com 7.88% 17.87x
backyardchickens.com 4.82% 16.21x
diyncrafts.com 4.43% 15.91x
balconygardenweb.com 4.92% 15.41x
ruralsprout.com 7.70% 14.75x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Female Lifestyle Content Readers.

Content Affinity Composition Index
Female Lifestyle Content Readers 4.62% 49.30x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.37% 19.41x
Homesteading 3.41% 19.34x
Mommy Bloggers 7.47% 17.42x
Scrapbooking & Home Art Projects 2.97% 16.66x
Sewing, Embroidery & Fabrics 3.19% 15.99x
Home Decoration Content Readers 10.77% 13.19x
Sewing, Embroidery & Quilting 0.77% 12.63x
Knitting & Crochet 3.74% 11.82x
Graphic Design 5.82% 11.58x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female