Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 522.3 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 57.44% | 30.08x |
| Sustainable Lifestyle Enthusiasts | 47.97% | 28.97x |
| Alternative Medicine Enthusiasts | 41.54% | 25.30x |
| Vitamin Shoppers | 45.27% | 25.28x |
| Natural and Holistic Health Researchers | 39.67% | 25.20x |
| Soap Shoppers | 39.72% | 24.50x |
| Paleo Eaters | 40.93% | 23.53x |
| Organic Food Eaters | 37.63% | 23.41x |
| Gluten-Free Recipe Researchers | 39.54% | 23.40x |
| Sinus Researchers | 31.29% | 20.74x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.60x |
| Free People | 0.03% | 1.51x |
| REI | 0.02% | 1.37x |
| Lane Bryant | 0.05% | 1.23x |
| Michael Kors | 0.06% | 1.17x |
| Mens Wearhouse | 0.52% | 1.12x |
| Jos A. Bank Clothiers | 0.32% | 1.10x |
| Supreme | 0.01% | 1.10x |
| Club Monaco | 0.02% | 1.05x |
| Old Navy | 0.09% | 1.03x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is juiceplusvirtualfranchise.com.
| Website | Composition | Index |
| juiceplusvirtualfranchise.com | 5.29% | 468.68x |
| wholesalesuppliesplus.com | 4.50% | 408.48x |
| rusticescentuals.com | 5.60% | 366.93x |
| naturesgardencandles.com | 6.29% | 348.52x |
| candlewic.com | 2.99% | 301.68x |
| newdirectionsaromatics.com | 5.56% | 293.83x |
| makingcosmetics.com | 3.62% | 280.39x |
| oil-testimonials.com | 7.30% | 266.19x |
| sustainablebabysteps.com | 5.06% | 249.44x |
| frontiercoop.com | 2.98% | 240.84x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 3.18% | 50.44x |
| Organic Beauty & Skincare Products | 8.62% | 44.53x |
| Natural Diet & Supplement Researchers | 17.55% | 39.38x |
| Homeschooling | 1.31% | 36.56x |
| Paleo & Keto Diet Enthusiasts | 27.28% | 31.98x |
| Survival Guides | 0.83% | 30.97x |
| Female Lifestyle Content Readers | 9.88% | 26.32x |
| Vitamin Shoppers | 12.42% | 26.19x |
| Yoga & Meditation | 7.92% | 24.93x |
| Healthy Eating Researchers | 5.96% | 23.58x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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