Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 56.47% | 17.24x |
| Beekeeping Enthusiasts | 40.62% | 15.75x |
| Vitamin Shoppers | 46.76% | 15.05x |
| Soap Shoppers | 45.84% | 14.77x |
| Alternative Medicine Enthusiasts | 42.14% | 14.76x |
| Sustainable Lifestyle Enthusiasts | 42.93% | 14.28x |
| Natural and Holistic Health Researchers | 40.16% | 14.09x |
| Survivalist Enthusiasts | 34.28% | 12.55x |
| Off the Grid Living Enthusiasts | 32.43% | 12.17x |
| Curly Hair Care Shoppers | 36.46% | 12.02x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 3.61x |
| Michael Kors | 0.01% | 3.35x |
| Eddie Bauer | 0.01% | 3.22x |
| LOFT | 0.02% | 2.61x |
| H&M | 0.01% | 2.61x |
| Zumiez | 0.01% | 2.07x |
| Carhartt | 0.21% | 1.50x |
| Chicos | 0.01% | 1.43x |
| Maurices | 0.02% | 1.33x |
| Victoria's Secret | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 22.85% | 495.20x |
| humblebeeandme.com | 7.88% | 220.73x |
| juiceplus.com | 18.89% | 206.80x |
| crunchybetty.com | 9.47% | 157.30x |
| themiracleofessentialoils.com | 5.40% | 141.06x |
| soapdelinews.com | 4.96% | 134.82x |
| bulkapothecary.com | 51.79% | 121.48x |
| amoretti.com | 5.82% | 102.70x |
| recipeswithessentialoils.com | 4.22% | 94.61x |
| thenerdyfarmwife.com | 8.98% | 92.75x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 0.94% | 58.51x |
| Organic Beauty & Skincare Products | 3.83% | 52.45x |
| Natural Diet & Supplement Researchers | 5.36% | 49.05x |
| Paleo & Keto Diet Enthusiasts | 8.77% | 39.94x |
| Cosmetics Business | 0.73% | 37.36x |
| Homeschooling | 0.66% | 34.97x |
| Vitamin Shoppers | 3.19% | 34.08x |
| Homemade Jewelry & Crafts | 1.82% | 25.91x |
| Hair & Beauty | 1.64% | 24.93x |
| Dermatology | 1.50% | 24.47x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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