Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 319 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 319 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 66.81% 20.77x
Sustainable Lifestyle Enthusiasts 57.55% 20.35x
Beekeeping Enthusiasts 48.95% 18.40x
Alternative Medicine Enthusiasts 48.31% 17.62x
Natural and Holistic Health Researchers 45.04% 17.58x
Vitamin Shoppers 51.87% 17.28x
Soap Shoppers 48.98% 17.17x
Organic Food Eaters 44.56% 16.28x
Paleo Eaters 44.68% 15.74x
Gluten-Free Recipe Researchers 43.99% 15.57x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.35x
Zara 0.03% 1.79x
Aeropostale 0.08% 1.57x
Club Monaco 0.01% 1.53x
Hugo Boss 0.04% 1.50x
Buckle 0.07% 1.50x
Bonobos 0.01% 1.37x
Tommy Bahama 0.01% 1.33x
Chicos 0.05% 1.33x
Express 0.09% 1.32x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 11.62% 415.36x
candlewic.com 6.01% 334.94x
aromaweb.com 11.87% 324.10x
newdirectionsaromatics.com 9.24% 313.80x
towergarden.com 10.63% 306.87x
specialtybottle.com 9.94% 282.11x
soapmakingforum.com 4.43% 247.93x
savvyhomemade.com 9.00% 242.02x
humblebeeandme.com 5.03% 239.00x
juiceplus.com 11.58% 237.10x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.42% 66.06x
Natural Diet & Supplement Researchers 11.11% 50.91x
Organic Beauty & Skincare Products 6.27% 49.62x
Paleo & Keto Diet Enthusiasts 17.82% 40.20x
Survival Guides 0.61% 37.43x
Homeschooling 0.87% 31.76x
Vitamin Shoppers 8.78% 31.05x
Female Lifestyle Content Readers 10.26% 26.56x
Yoga & Meditation 5.91% 26.49x
Dermatology 4.41% 25.76x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female