Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 792.4 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 792.4 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 41.86% 18.25x
Gluten-Free Recipe Researchers 37.59% 17.00x
Soap Shoppers 36.29% 16.72x
Paleo Eaters 41.07% 16.62x
Natural and Holistic Health Researchers 39.86% 16.10x
Organic Food Eaters 33.56% 15.57x
Yogis 29.84% 14.80x
Sinus Researchers 29.12% 14.66x
Home Kitchen Chefs 27.77% 14.18x
Supermarket Shoppers 36.03% 14.02x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Belk.

Location Composition Index
Belk 0.02% 1.90x
Eddie Bauer 0.01% 1.52x
Lane Bryant 0.04% 1.31x
Carhartt 0.18% 1.13x
Tommy Bahama 0.02% 1.13x
Old Navy 0.05% 1.08x
Hollister 0.01% 1.05x
Chicos 0.03% 1.04x
Levi Strauss 0.01% 1.02x
Intermix 0.01% 0.97x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is juiceplusvirtualfranchise.com.

Website Composition Index
juiceplusvirtualfranchise.com 4.20% 461.39x
wholesalesuppliesplus.com 3.64% 373.59x
candlesandsupplies.net 2.45% 350.91x
rusticescentuals.com 4.55% 335.25x
newdirectionsaromatics.com 4.07% 302.90x
naturesgardencandles.com 8.09% 286.69x
oil-testimonials.com 7.94% 263.52x
candlewic.com 4.39% 254.01x
auracacia.com 3.76% 252.78x
towergarden.com 7.78% 249.97x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 3.20% 43.58x
Organic Beauty & Skincare Products 8.19% 37.83x
Natural Diet & Supplement Researchers 18.38% 31.22x
Homeschooling 1.34% 29.44x
Female Lifestyle Content Readers 6.29% 26.18x
Natural & Healthy Living Researchers 1.97% 25.13x
Paleo & Keto Diet Enthusiasts 29.78% 23.74x
Vitamin Shoppers 12.52% 23.01x
Yoga & Meditation 7.59% 22.22x
Homesteading 5.10% 21.94x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000