Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 50.5 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 50.5 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 61.84% 21.68x
Beekeeping Enthusiasts 38.94% 19.86x
Curly Hair Care Shoppers 35.81% 16.37x
Sustainable Lifestyle Enthusiasts 41.29% 16.25x
Soap Shoppers 42.47% 16.11x
Natural and Holistic Health Researchers 32.68% 15.62x
Alternative Medicine Enthusiasts 38.75% 14.97x
Off the Grid Living Enthusiasts 32.09% 14.20x
Adult Acne Sufferers 27.59% 12.73x
Survivalist Enthusiasts 28.18% 12.72x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.08% 4.17x
Hollister 0.03% 3.00x
Gap 0.03% 2.37x
Coach 0.02% 1.96x
H&M 0.02% 1.82x
Forever 21 0.02% 1.82x
J. Crew 0.02% 1.81x
Talbots 0.02% 1.81x
Michael Kors 0.02% 1.75x
Old Navy 0.06% 1.75x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.

Website Composition Index
bulkapothecary.com 77.38% 393.05x
diynatural.com 21.21% 147.01x
mommypotamus.com 10.11% 100.00x
wellnessmama.com 19.42% 86.73x
growforagecookferment.com 6.14% 56.56x
thehealthymaven.com 5.99% 51.53x
gardentherapy.ca 10.90% 47.56x
theprairiehomestead.com 11.08% 43.12x
feltmagnet.com 5.82% 35.54x
dontwastethecrumbs.com 7.23% 35.49x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 3.00% 56.12x
African-American Hair 1.46% 43.64x
Female Lifestyle Content Readers 7.61% 41.08x
Numerology & Astrology 1.58% 40.65x
Natural Diet & Supplement Researchers 0.92% 40.47x
Perfume, Makeup & Cosmetics 0.58% 29.58x
Yoga & Meditation 1.00% 26.97x
Vegans & Animal Welfare 0.77% 23.71x
Homesteading 5.27% 20.55x
Low Budget Shoppers 0.92% 20.33x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female