Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 22.5 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Soap Shoppers.

Interest Composition Index
Soap Shoppers 85.77% 50.53x
Seasonal Recipe Blog Readers 42.69% 24.93x
Seasonal Lifestyle Blog Readers 43.48% 24.39x
Beekeeping Enthusiasts 32.81% 23.44x
Sustainable Lifestyle Enthusiasts 37.94% 19.08x
Body Detox Enthusiasts 29.64% 17.58x
Curly Hair Care Shoppers 27.27% 17.21x
Thai Food Enthusiasts 24.11% 14.83x
Alternative Medicine Enthusiasts 30.83% 14.11x
Lawn & Garden Enthusiasts 20.95% 13.63x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Maurices.

Location Composition Index
Maurices 0.08% 3.42x
Express 0.06% 3.38x
Aeropostale 0.03% 1.86x
White House Black Market 0.03% 1.86x
Jos A. Bank Clothiers 0.03% 1.79x
American Eagle Outfitters 0.03% 1.78x
The Childrens Place 0.04% 1.58x
Buckle 0.03% 1.39x
Mens Wearhouse 0.03% 1.36x
Banana Republic 0.03% 1.33x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is practicalselfreliance.com.

Website Composition Index
practicalselfreliance.com 10.05% 35.17x
homesteadandchill.com 8.26% 34.13x
abeautifulmess.com 5.92% 26.01x
onegoodthingbyjillee.com 6.42% 25.50x
thesprucecrafts.com 29.12% 22.54x
fragrantica.com 9.13% 21.79x
alphafoodie.com 5.00% 21.06x
wholefully.com 5.07% 21.05x
morningchores.com 9.03% 19.97x
leaf.tv 11.54% 18.31x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Female Lifestyle Content Readers.

Content Affinity Composition Index
Female Lifestyle Content Readers 6.51% 52.67x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.76% 21.35x
Homesteading 3.69% 18.85x
Scrapbooking & Home Art Projects 4.02% 16.38x
Mommy Bloggers 8.35% 16.33x
Sewing, Embroidery & Fabrics 3.21% 14.34x
Home Decoration Content Readers 12.45% 12.78x
Vegetarian Diet 4.34% 10.97x
Low Carb Diets 2.09% 10.43x
Knitting & Crochet 3.86% 10.42x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female