Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Soap Shoppers.
| Interest | Composition | Index |
| Soap Shoppers | 83.61% | 68.89x |
| Beekeeping Enthusiasts | 38.25% | 35.41x |
| Essential Oils Enthusiasts | 51.91% | 33.22x |
| Seasonal Lifestyle Blog Readers | 47.54% | 27.89x |
| Seasonal Recipe Blog Readers | 44.26% | 27.26x |
| Sustainable Lifestyle Enthusiasts | 38.80% | 23.16x |
| Thai Food Enthusiasts | 25.14% | 20.98x |
| Crafting Enthusiasts | 33.88% | 19.78x |
| Online Health Researchers | 13.66% | 19.00x |
| Survivalist Enthusiasts | 24.04% | 18.97x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Express.
| Location | Composition | Index |
| Express | 0.06% | 3.38x |
| White House Black Market | 0.03% | 1.86x |
| American Eagle Outfitters | 0.03% | 1.78x |
| The Childrens Place | 0.04% | 1.58x |
| Buckle | 0.03% | 1.39x |
| Journeys | 0.03% | 1.13x |
| Victoria's Secret | 0.03% | 1.09x |
| Carhartt | 0.13% | 1.01x |
| Johnston and Murphy | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is practicalselfreliance.com.
| Website | Composition | Index |
| practicalselfreliance.com | 9.70% | 34.82x |
| fragrantica.com | 9.81% | 26.73x |
| thesprucecrafts.com | 26.37% | 25.64x |
| morningchores.com | 8.31% | 22.06x |
| leaf.tv | 9.99% | 21.07x |
| smallbiztrends.com | 7.88% | 17.87x |
| backyardchickens.com | 4.82% | 16.21x |
| diyncrafts.com | 4.43% | 15.91x |
| balconygardenweb.com | 4.92% | 15.41x |
| ruralsprout.com | 7.70% | 14.75x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Female Lifestyle Content Readers.
| Content Affinity | Composition | Index |
| Female Lifestyle Content Readers | 4.62% | 49.30x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 6.37% | 19.41x |
| Homesteading | 3.41% | 19.34x |
| Mommy Bloggers | 7.47% | 17.42x |
| Scrapbooking & Home Art Projects | 2.97% | 16.66x |
| Sewing, Embroidery & Fabrics | 3.19% | 15.99x |
| Home Decoration Content Readers | 10.77% | 13.19x |
| Sewing, Embroidery & Quilting | 0.77% | 12.63x |
| Knitting & Crochet | 3.74% | 11.82x |
| Graphic Design | 5.82% | 11.58x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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