Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 69.4 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 54.78% | 19.73x |
| Beekeeping Enthusiasts | 35.88% | 19.55x |
| Alternative Medicine Enthusiasts | 39.85% | 17.27x |
| Soap Shoppers | 43.07% | 17.04x |
| Sustainable Lifestyle Enthusiasts | 42.00% | 16.79x |
| Natural and Holistic Health Researchers | 34.16% | 16.55x |
| Curly Hair Care Shoppers | 33.94% | 15.48x |
| Gluten-Free Recipe Researchers | 29.65% | 14.45x |
| Off the Grid Living Enthusiasts | 31.58% | 14.25x |
| Yogis | 26.21% | 14.19x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 3.35x |
| Lane Bryant | 0.02% | 3.00x |
| American Eagle Outfitters | 0.02% | 2.36x |
| Old Navy | 0.03% | 2.33x |
| Buckle | 0.02% | 2.16x |
| Talbots | 0.01% | 1.88x |
| The Childrens Place | 0.02% | 1.73x |
| Mens Wearhouse | 0.02% | 1.56x |
| Gymboree | 0.01% | 1.56x |
| Gap | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.
| Website | Composition | Index |
| bulkapothecary.com | 61.46% | 256.94x |
| diynatural.com | 16.02% | 95.04x |
| mommypotamus.com | 8.48% | 81.39x |
| oneessentialcommunity.com | 8.26% | 76.19x |
| wellnessmama.com | 21.90% | 65.90x |
| gardentherapy.ca | 6.42% | 44.88x |
| organicauthority.com | 4.71% | 44.30x |
| thehealthymaven.com | 4.05% | 37.87x |
| dollartree.com | 6.49% | 32.75x |
| theprairiehomestead.com | 11.16% | 32.38x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Organic Beauty & Skincare Products.
| Content Affinity | Composition | Index |
| Organic Beauty & Skincare Products | 2.21% | 91.81x |
| Natural Diet & Supplement Researchers | 3.19% | 74.99x |
| Paleo & Keto Diet Enthusiasts | 5.10% | 61.00x |
| Vitamin Shoppers | 1.67% | 52.48x |
| Survival Guides | 0.61% | 50.85x |
| Dermatology | 0.74% | 42.12x |
| Homemade Jewelry & Crafts | 1.22% | 39.34x |
| Chef & Restaurant Resources | 0.67% | 38.09x |
| Yoga & Meditation | 2.54% | 34.46x |
| Networking Marketing | 0.41% | 32.19x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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