Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 360 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.17% | 36.32x |
| Sustainable Lifestyle Enthusiasts | 60.55% | 21.84x |
| Vitamin Shoppers | 56.06% | 20.47x |
| Soap Shoppers | 52.08% | 19.52x |
| Alternative Medicine Enthusiasts | 53.46% | 19.39x |
| Natural and Holistic Health Researchers | 51.90% | 18.76x |
| Gluten-Free Recipe Researchers | 49.55% | 18.09x |
| Organic Food Eaters | 50.08% | 17.92x |
| Paleo Eaters | 51.10% | 17.61x |
| Tea Drinkers | 39.66% | 17.43x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.02% | 1.23x |
| White House Black Market | 0.37% | 1.22x |
| Buckle | 0.29% | 1.21x |
| Jos A. Bank Clothiers | 0.28% | 1.20x |
| Johnston and Murphy | 0.54% | 1.16x |
| Mens Wearhouse | 0.45% | 1.14x |
| Bonobos | 0.08% | 1.07x |
| Express | 0.02% | 1.07x |
| Eddie Bauer | 0.02% | 1.04x |
| Zara | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is oil-testimonials.com.
| Website | Composition | Index |
| oil-testimonials.com | 6.62% | 350.36x |
| newdirectionsaromatics.com | 7.91% | 319.54x |
| aromaweb.com | 12.92% | 312.37x |
| juiceplus.com | 9.74% | 296.11x |
| specialtybottle.com | 10.19% | 284.09x |
| doterra.com | 12.33% | 272.67x |
| towergarden.com | 10.19% | 268.13x |
| bulkapothecary.com | 34.58% | 248.34x |
| savvyhomemade.com | 8.26% | 247.16x |
| glorybee.com | 4.04% | 211.02x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 3.08% | 69.67x |
| Organic Beauty & Skincare Products | 7.46% | 55.78x |
| Natural Diet & Supplement Researchers | 15.02% | 53.38x |
| Survival Guides | 0.83% | 45.63x |
| Homeschooling | 1.16% | 43.25x |
| Paleo & Keto Diet Enthusiasts | 23.46% | 42.32x |
| Vitamin Shoppers | 11.45% | 32.29x |
| Female Lifestyle Content Readers | 10.92% | 30.82x |
| Decoration & Fabric | 0.06% | 29.75x |
| Yoga & Meditation | 6.98% | 29.68x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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