Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 360 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 360 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.17% 36.32x
Sustainable Lifestyle Enthusiasts 60.55% 21.84x
Vitamin Shoppers 56.06% 20.47x
Soap Shoppers 52.08% 19.52x
Alternative Medicine Enthusiasts 53.46% 19.39x
Natural and Holistic Health Researchers 51.90% 18.76x
Gluten-Free Recipe Researchers 49.55% 18.09x
Organic Food Eaters 50.08% 17.92x
Paleo Eaters 51.10% 17.61x
Tea Drinkers 39.66% 17.43x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Topshop.

Location Composition Index
Topshop 0.02% 1.23x
White House Black Market 0.37% 1.22x
Buckle 0.29% 1.21x
Jos A. Bank Clothiers 0.28% 1.20x
Johnston and Murphy 0.54% 1.16x
Mens Wearhouse 0.45% 1.14x
Bonobos 0.08% 1.07x
Express 0.02% 1.07x
Eddie Bauer 0.02% 1.04x
Zara 0.02% 0.98x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is oil-testimonials.com.

Website Composition Index
oil-testimonials.com 6.62% 350.36x
newdirectionsaromatics.com 7.91% 319.54x
aromaweb.com 12.92% 312.37x
juiceplus.com 9.74% 296.11x
specialtybottle.com 10.19% 284.09x
doterra.com 12.33% 272.67x
towergarden.com 10.19% 268.13x
bulkapothecary.com 34.58% 248.34x
savvyhomemade.com 8.26% 247.16x
glorybee.com 4.04% 211.02x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 3.08% 69.67x
Organic Beauty & Skincare Products 7.46% 55.78x
Natural Diet & Supplement Researchers 15.02% 53.38x
Survival Guides 0.83% 45.63x
Homeschooling 1.16% 43.25x
Paleo & Keto Diet Enthusiasts 23.46% 42.32x
Vitamin Shoppers 11.45% 32.29x
Female Lifestyle Content Readers 10.92% 30.82x
Decoration & Fabric 0.06% 29.75x
Yoga & Meditation 6.98% 29.68x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female