Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 303.1 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 303.1 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 67.73% 22.90x
Sustainable Lifestyle Enthusiasts 58.16% 21.73x
Beekeeping Enthusiasts 48.07% 20.92x
Vitamin Shoppers 50.86% 20.13x
Alternative Medicine Enthusiasts 49.76% 18.26x
Natural and Holistic Health Researchers 46.71% 18.26x
Soap Shoppers 48.01% 18.14x
Gluten-Free Recipe Researchers 42.10% 17.13x
Organic Food Eaters 45.38% 17.13x
Off the Grid Living Enthusiasts 40.45% 16.78x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Express.

Location Composition Index
Express 0.06% 1.68x
Zumiez 0.05% 1.68x
Lane Bryant 0.03% 1.51x
Carhartt 0.25% 1.34x
Talbots 0.02% 1.29x
Madewell 0.02% 1.29x
Michael Kors 0.03% 1.27x
Gap 0.05% 1.27x
Hollister 0.02% 1.22x
Dressbarn 0.02% 1.15x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 13.22% 433.27x
candlewic.com 6.70% 359.30x
aromaweb.com 11.51% 344.57x
towergarden.com 10.90% 340.55x
newdirectionsaromatics.com 8.64% 336.91x
specialtybottle.com 9.38% 301.59x
savvyhomemade.com 9.26% 259.12x
soapmakingforum.com 5.09% 246.80x
humblebeeandme.com 5.76% 236.36x
juiceplus.com 12.42% 234.11x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.09% 71.33x
Natural Diet & Supplement Researchers 10.42% 58.34x
Organic Beauty & Skincare Products 6.11% 56.40x
Paleo & Keto Diet Enthusiasts 16.52% 46.08x
Survival Guides 0.64% 44.83x
Homeschooling 0.95% 38.52x
Vitamin Shoppers 7.70% 35.07x
Female Lifestyle Content Readers 10.94% 30.09x
Yoga & Meditation 5.81% 29.17x
Dermatology 3.93% 28.89x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female