Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 31.2 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 56.47% 17.24x
Beekeeping Enthusiasts 40.62% 15.75x
Vitamin Shoppers 46.76% 15.05x
Soap Shoppers 45.84% 14.77x
Alternative Medicine Enthusiasts 42.14% 14.76x
Sustainable Lifestyle Enthusiasts 42.93% 14.28x
Natural and Holistic Health Researchers 40.16% 14.09x
Survivalist Enthusiasts 34.28% 12.55x
Off the Grid Living Enthusiasts 32.43% 12.17x
Curly Hair Care Shoppers 36.46% 12.02x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Coach.

Location Composition Index
Coach 0.01% 3.61x
Michael Kors 0.01% 3.35x
Eddie Bauer 0.01% 3.22x
LOFT 0.02% 2.61x
H&M 0.01% 2.61x
Zumiez 0.01% 2.07x
Carhartt 0.21% 1.50x
Chicos 0.01% 1.43x
Maurices 0.02% 1.33x
Victoria's Secret 0.01% 1.09x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 22.85% 495.20x
humblebeeandme.com 7.88% 220.73x
juiceplus.com 18.89% 206.80x
crunchybetty.com 9.47% 157.30x
themiracleofessentialoils.com 5.40% 141.06x
soapdelinews.com 4.96% 134.82x
bulkapothecary.com 51.79% 121.48x
amoretti.com 5.82% 102.70x
recipeswithessentialoils.com 4.22% 94.61x
thenerdyfarmwife.com 8.98% 92.75x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.94% 58.51x
Organic Beauty & Skincare Products 3.83% 52.45x
Natural Diet & Supplement Researchers 5.36% 49.05x
Paleo & Keto Diet Enthusiasts 8.77% 39.94x
Cosmetics Business 0.73% 37.36x
Homeschooling 0.66% 34.97x
Vitamin Shoppers 3.19% 34.08x
Homemade Jewelry & Crafts 1.82% 25.91x
Hair & Beauty 1.64% 24.93x
Dermatology 1.50% 24.47x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female