Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 232.2 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 232.2 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 57.45% 21.47x
Beekeeping Enthusiasts 39.79% 19.07x
Sustainable Lifestyle Enthusiasts 45.18% 18.59x
Natural and Holistic Health Researchers 38.68% 17.87x
Vitamin Shoppers 44.63% 17.32x
Soap Shoppers 43.18% 17.29x
Alternative Medicine Enthusiasts 41.91% 17.15x
Survivalist Enthusiasts 33.67% 15.03x
Gluten-Free Recipe Researchers 33.80% 14.94x
Off the Grid Living Enthusiasts 34.10% 14.75x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is LOFT.

Location Composition Index
LOFT 0.02% 2.53x
American Eagle Outfitters 0.01% 1.83x
Carhartt 0.22% 1.50x
Chicos 0.01% 1.48x
Journeys 0.01% 1.28x
Maurices 0.02% 1.20x
Victoria's Secret 0.01% 1.19x
Old Navy 0.01% 0.95x
Johnston and Murphy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is towergarden.com.

Website Composition Index
towergarden.com 12.92% 527.98x
naturesgardencandles.com 19.84% 471.10x
candlewic.com 11.18% 410.52x
savvyhomemade.com 8.15% 301.10x
soapmakingforum.com 7.24% 248.03x
doterra.com 9.38% 237.58x
juiceplus.com 17.76% 223.23x
humblebeeandme.com 7.22% 213.73x
chagrinvalleysoapandsalve.com 4.54% 208.37x
crunchybetty.com 9.37% 148.21x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.24% 66.68x
Natural Diet & Supplement Researchers 6.31% 54.64x
Organic Beauty & Skincare Products 4.01% 54.62x
Paleo & Keto Diet Enthusiasts 10.25% 44.39x
Homeschooling 0.80% 39.85x
Vitamin Shoppers 4.12% 36.15x
Cosmetics Business 0.64% 35.05x
Survival Guides 0.56% 30.83x
Dermatology 2.02% 28.19x
Homemade Jewelry & Crafts 1.93% 26.36x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female