Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 38.2 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 38.2 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 36.29% 22.82x
Soap Shoppers 47.58% 20.68x
Seasonal Recipe Blog Readers 37.90% 20.41x
Seasonal Lifestyle Blog Readers 38.17% 19.73x
Curly Hair Care Shoppers 30.11% 17.77x
Natural and Holistic Health Researchers 30.65% 17.62x
Sustainable Lifestyle Enthusiasts 35.48% 17.09x
Alternative Medicine Enthusiasts 31.72% 14.30x
Homemade Gifts Crafters 28.49% 12.79x
Survivalist Enthusiasts 23.39% 12.74x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is J. Crew.

Location Composition Index
J. Crew 0.05% 3.78x
Forever 21 0.05% 3.44x
Dressbarn 0.05% 2.69x
Talbots 0.03% 1.97x
Old Navy 0.08% 1.82x
Chicos 0.02% 1.79x
Maurices 0.08% 1.73x
Jos A. Bank Clothiers 0.03% 1.43x
Gap 0.02% 1.38x
Hollister 0.03% 1.37x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.

Website Composition Index
bulkapothecary.com 83.92% 472.22x
wellnessmama.com 16.78% 102.20x
gardentherapy.ca 10.60% 57.79x
theprairiehomestead.com 10.15% 51.06x
dontwastethecrumbs.com 6.14% 38.36x
feltmagnet.com 5.53% 35.59x
practicalselfreliance.com 10.12% 34.78x
commonsensehome.com 5.54% 33.74x
bellatory.com 6.25% 33.04x
homesteadandchill.com 7.11% 32.41x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 1.80% 57.73x
Female Lifestyle Content Readers 7.27% 53.00x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.66% 20.91x
Low Budget Shoppers 0.62% 18.91x
Mommy Bloggers 8.56% 18.65x
Homesteading 3.40% 18.45x
Scrapbooking & Home Art Projects 3.25% 14.28x
Teen Hair 1.03% 14.26x
Sewing, Embroidery & Fabrics 3.04% 13.79x
Home Decoration Content Readers 12.99% 13.14x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female