Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 67.3 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 67.3 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 61.11% 20.66x
Beekeeping Enthusiasts 39.52% 19.39x
Soap Shoppers 46.03% 17.38x
Sustainable Lifestyle Enthusiasts 43.17% 16.24x
Curly Hair Care Shoppers 38.41% 15.99x
Natural and Holistic Health Researchers 35.56% 14.97x
Alternative Medicine Enthusiasts 39.05% 14.78x
Survivalist Enthusiasts 31.11% 13.48x
Adult Acne Sufferers 30.16% 13.41x
Organic Food Eaters 33.65% 13.21x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.35x
Gymboree 0.01% 1.56x
Carhartt 0.06% 1.48x
Gap 0.01% 1.46x
LOFT 0.01% 1.45x
Chicos 0.01% 1.41x
White House Black Market 0.01% 1.22x
Johnston and Murphy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.

Website Composition Index
bulkapothecary.com 68.99% 320.68x
lovelygreens.com 12.19% 160.33x
diynatural.com 18.08% 114.70x
oneessentialcommunity.com 8.53% 98.18x
mommypotamus.com 8.84% 88.87x
wellnessmama.com 20.52% 71.58x
growforagecookferment.com 4.54% 52.50x
gardentherapy.ca 8.11% 41.77x
organicauthority.com 4.30% 41.56x
theprairiehomestead.com 10.97% 37.59x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 1.96% 122.06x
Natural Diet & Supplement Researchers 2.05% 61.89x
Paleo & Keto Diet Enthusiasts 3.95% 58.02x
Vitamin Shoppers 0.83% 47.02x
Perfume, Makeup & Cosmetics 0.70% 36.01x
African-American Hair 1.87% 34.13x
Female Lifestyle Content Readers 7.01% 33.58x
Yoga & Meditation 1.93% 33.55x
Numerology & Astrology 2.08% 30.87x
Homemade Jewelry & Crafts 0.70% 30.03x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female