Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 319 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 66.81% | 20.77x |
| Sustainable Lifestyle Enthusiasts | 57.55% | 20.35x |
| Beekeeping Enthusiasts | 48.95% | 18.40x |
| Alternative Medicine Enthusiasts | 48.31% | 17.62x |
| Natural and Holistic Health Researchers | 45.04% | 17.58x |
| Vitamin Shoppers | 51.87% | 17.28x |
| Soap Shoppers | 48.98% | 17.17x |
| Organic Food Eaters | 44.56% | 16.28x |
| Paleo Eaters | 44.68% | 15.74x |
| Gluten-Free Recipe Researchers | 43.99% | 15.57x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.01% | 2.35x |
| Zara | 0.03% | 1.79x |
| Aeropostale | 0.08% | 1.57x |
| Club Monaco | 0.01% | 1.53x |
| Hugo Boss | 0.04% | 1.50x |
| Buckle | 0.07% | 1.50x |
| Bonobos | 0.01% | 1.37x |
| Tommy Bahama | 0.01% | 1.33x |
| Chicos | 0.05% | 1.33x |
| Express | 0.09% | 1.32x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 11.62% | 415.36x |
| candlewic.com | 6.01% | 334.94x |
| aromaweb.com | 11.87% | 324.10x |
| newdirectionsaromatics.com | 9.24% | 313.80x |
| towergarden.com | 10.63% | 306.87x |
| specialtybottle.com | 9.94% | 282.11x |
| soapmakingforum.com | 4.43% | 247.93x |
| savvyhomemade.com | 9.00% | 242.02x |
| humblebeeandme.com | 5.03% | 239.00x |
| juiceplus.com | 11.58% | 237.10x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.42% | 66.06x |
| Natural Diet & Supplement Researchers | 11.11% | 50.91x |
| Organic Beauty & Skincare Products | 6.27% | 49.62x |
| Paleo & Keto Diet Enthusiasts | 17.82% | 40.20x |
| Survival Guides | 0.61% | 37.43x |
| Homeschooling | 0.87% | 31.76x |
| Vitamin Shoppers | 8.78% | 31.05x |
| Female Lifestyle Content Readers | 10.26% | 26.56x |
| Yoga & Meditation | 5.91% | 26.49x |
| Dermatology | 4.41% | 25.76x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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