Explore the Diet & Weight Loss Audience
Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 303.1 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.
INTERESTS
The Diet & Weight Loss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 67.73% | 22.90x |
| Sustainable Lifestyle Enthusiasts | 58.16% | 21.73x |
| Beekeeping Enthusiasts | 48.07% | 20.92x |
| Vitamin Shoppers | 50.86% | 20.13x |
| Alternative Medicine Enthusiasts | 49.76% | 18.26x |
| Natural and Holistic Health Researchers | 46.71% | 18.26x |
| Soap Shoppers | 48.01% | 18.14x |
| Gluten-Free Recipe Researchers | 42.10% | 17.13x |
| Organic Food Eaters | 45.38% | 17.13x |
| Off the Grid Living Enthusiasts | 40.45% | 16.78x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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APPAREL RETAILERS
The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Express.
| Location | Composition | Index |
| Express | 0.06% | 1.68x |
| Zumiez | 0.05% | 1.68x |
| Lane Bryant | 0.03% | 1.51x |
| Carhartt | 0.25% | 1.34x |
| Talbots | 0.02% | 1.29x |
| Madewell | 0.02% | 1.29x |
| Michael Kors | 0.03% | 1.27x |
| Gap | 0.05% | 1.27x |
| Hollister | 0.02% | 1.22x |
| Dressbarn | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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WEBSITES
The Diet & Weight Loss audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diet & Weight Loss audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 13.22% | 433.27x |
| candlewic.com | 6.70% | 359.30x |
| aromaweb.com | 11.51% | 344.57x |
| towergarden.com | 10.90% | 340.55x |
| newdirectionsaromatics.com | 8.64% | 336.91x |
| specialtybottle.com | 9.38% | 301.59x |
| savvyhomemade.com | 9.26% | 259.12x |
| soapmakingforum.com | 5.09% | 246.80x |
| humblebeeandme.com | 5.76% | 236.36x |
| juiceplus.com | 12.42% | 234.11x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.09% | 71.33x |
| Natural Diet & Supplement Researchers | 10.42% | 58.34x |
| Organic Beauty & Skincare Products | 6.11% | 56.40x |
| Paleo & Keto Diet Enthusiasts | 16.52% | 46.08x |
| Survival Guides | 0.64% | 44.83x |
| Homeschooling | 0.95% | 38.52x |
| Vitamin Shoppers | 7.70% | 35.07x |
| Female Lifestyle Content Readers | 10.94% | 30.09x |
| Yoga & Meditation | 5.81% | 29.17x |
| Dermatology | 3.93% | 28.89x |
Composition Percentage:
The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
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DEMOGRAPHICS
The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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