Dstillery Audiences

DIET & WEIGHT LOSS

Audience Size: 69.4 Thousand Devices

Explore the Diet & Weight Loss Audience

Below you'll find more information about the Diet & Weight Loss audience, broken down in different categories based on their digital and physical behaviors. These are 69.4 thousand unique devices whose actions qualify for the Diet & Weight Loss audience.

Dstillery Crafted Audiences

INTERESTS

The Diet & Weight Loss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diet & Weight Loss audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 54.78% 19.73x
Beekeeping Enthusiasts 35.88% 19.55x
Alternative Medicine Enthusiasts 39.85% 17.27x
Soap Shoppers 43.07% 17.04x
Sustainable Lifestyle Enthusiasts 42.00% 16.79x
Natural and Holistic Health Researchers 34.16% 16.55x
Curly Hair Care Shoppers 33.94% 15.48x
Gluten-Free Recipe Researchers 29.65% 14.45x
Off the Grid Living Enthusiasts 31.58% 14.25x
Yogis 26.21% 14.19x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Interest attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diet & Weight Loss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diet & Weight Loss audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.35x
Lane Bryant 0.02% 3.00x
American Eagle Outfitters 0.02% 2.36x
Old Navy 0.03% 2.33x
Buckle 0.02% 2.16x
Talbots 0.01% 1.88x
The Childrens Place 0.02% 1.73x
Mens Wearhouse 0.02% 1.56x
Gymboree 0.01% 1.56x
Gap 0.01% 1.46x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Location attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diet & Weight Loss audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diet & Weight Loss audience is bulkapothecary.com.

Website Composition Index
bulkapothecary.com 61.46% 256.94x
diynatural.com 16.02% 95.04x
mommypotamus.com 8.48% 81.39x
oneessentialcommunity.com 8.26% 76.19x
wellnessmama.com 21.90% 65.90x
gardentherapy.ca 6.42% 44.88x
organicauthority.com 4.71% 44.30x
thehealthymaven.com 4.05% 37.87x
dollartree.com 6.49% 32.75x
theprairiehomestead.com 11.16% 32.38x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Web attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diet & Weight Loss audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 2.21% 91.81x
Natural Diet & Supplement Researchers 3.19% 74.99x
Paleo & Keto Diet Enthusiasts 5.10% 61.00x
Vitamin Shoppers 1.67% 52.48x
Survival Guides 0.61% 50.85x
Dermatology 0.74% 42.12x
Homemade Jewelry & Crafts 1.22% 39.34x
Chef & Restaurant Resources 0.67% 38.09x
Yoga & Meditation 2.54% 34.46x
Networking Marketing 0.41% 32.19x
Composition Percentage: The overlap percentage between the Diet & Weight Loss audience and the Content Affinity attribute.
Index: A comparison of the Diet & Weight Loss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diet & Weight Loss audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female