Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 73.3 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 73.3 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 71.08% 26.71x
Avid Readers 53.10% 19.94x
Tutoring Resources Researchers 48.05% 19.53x
College Students 45.84% 17.38x
Poetry Readers 48.07% 17.06x
Occupy Movement Supporters 42.73% 16.88x
Yale University Fans 41.41% 16.58x
Teachers 44.71% 16.16x
Audio Book Listeners 37.94% 15.71x
PBS Enthusiasts 44.88% 15.57x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 2.00x
Kate Spade 0.04% 1.86x
Abercrombie & Fitch 0.03% 1.81x
Lane Bryant 0.07% 1.79x
Tommy Bahama 0.04% 1.79x
American Apparel 0.04% 1.66x
White House Black Market 0.46% 1.55x
Express Outlets 0.01% 1.55x
Belk 0.01% 1.48x
Armani 0.03% 1.37x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is abebooks.com.

Website Composition Index
abebooks.com 36.54% 322.26x
cengage.com 18.06% 215.79x
simonandschuster.com 6.46% 82.15x
ukessays.com 5.75% 69.27x
emeraldinsight.com 4.72% 63.64x
worldcat.org 35.21% 58.16x
oxfordscholarship.com 4.10% 56.78x
wyzant.com 4.40% 54.31x
oxfordbibliographies.com 3.65% 52.11x
edweek.org 3.87% 51.21x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.81% 58.80x
Homeschooling 1.48% 54.92x
Book Publishers 12.21% 53.68x
University Press 21.65% 49.75x
Alternative Movie Streaming 2.35% 45.57x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.48% 41.40x
Online Learning 0.46% 37.56x
Writing & Publishing 8.44% 36.74x
London Tourism & Events 0.69% 36.20x
Assorted Topics (Cooking, Games, Viral Media) 0.28% 36.06x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female