Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 51.4 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 51.4 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 72.78% 21.41x
Avid Readers 55.76% 15.76x
College Students 50.18% 14.20x
Poetry Readers 47.34% 13.50x
Tutoring Resources Researchers 50.40% 13.08x
PBS Enthusiasts 45.50% 12.85x
Occupy Movement Supporters 46.66% 12.83x
Teachers 46.45% 12.81x
College Professors 43.81% 12.74x
Nature and Outdoors Book Readers 37.50% 12.39x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is American Apparel.

Location Composition Index
American Apparel 0.08% 4.59x
Dressbarn 0.08% 3.70x
Forever 21 0.10% 3.33x
J. Crew 0.10% 3.14x
Hugo Boss 0.06% 3.00x
Armani 0.04% 2.79x
Columbia 0.03% 2.63x
Zara 0.04% 2.59x
Gymboree 0.08% 2.57x
Buckle 0.08% 2.40x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is abebooks.com.

Website Composition Index
abebooks.com 36.68% 351.11x
worldcat.org 34.17% 67.81x
springer.com 8.89% 54.05x
jhu.edu 12.99% 52.10x
questia.com 8.72% 51.45x
oxforddictionaries.com 6.62% 47.11x
symbolab.com 5.72% 45.06x
uchicago.edu 9.11% 44.73x
acm.org 5.27% 41.83x
bookbrowse.com 4.93% 41.46x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 11.69% 60.79x
University Press 20.79% 56.60x
Homeschooling 1.37% 52.30x
London Tourism & Events 0.74% 45.00x
Alternative Movie Streaming 1.39% 41.40x
Writing & Publishing 7.86% 41.08x
Electronic Document Assembly 0.91% 32.72x
Social & Demographic Trends 2.52% 32.60x
Assorted Topics (Business Support ToolsForm Templates) 1.08% 30.71x
Discount Shopping 3.27% 29.68x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female