Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 10.6 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 65.62% 25.49x
Authors 31.25% 13.81x
Avid Readers 29.69% 13.76x
Online Education Resource Researchers 31.25% 13.48x
College Students 27.34% 13.01x
Online Test Prep Resource Readers 35.94% 12.16x
Online Grammar Tool Users 21.88% 12.13x
Tutoring Resources Researchers 26.56% 11.73x
Career Focused Individuals 20.31% 11.73x
College Professors 25.00% 11.50x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.

Location Composition Index
H&M 0.05% 3.51x
Hugo Boss 0.04% 2.67x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
Madewell 0.02% 1.73x
Old Navy 0.03% 1.60x
Hollister 0.02% 1.59x
Tommy Bahama 0.01% 1.53x
Gymboree 0.02% 1.41x
Brooks Brothers 0.02% 1.37x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is academia.edu.

Website Composition Index
academia.edu 27.72% 32.23x
bartleby.com 10.63% 22.61x
slader.com 13.60% 18.92x
easybib.com 16.10% 18.76x
purdue.edu 18.17% 17.28x
ratemyprofessors.com 25.32% 17.24x
citationmachine.net 21.72% 16.67x
shmoop.com 12.93% 15.71x
owlcation.com 9.81% 15.57x
encyclopedia.com 12.67% 15.54x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 2.72% 21.35x
University Research 17.93% 17.85x
Educational Publishing 12.14% 17.73x
Science Education & Resources 4.35% 17.18x
Writing Tools & Citation 15.94% 14.39x
K-Pop 2.17% 14.00x
New England Universities 2.72% 13.95x
Math Reference 10.14% 13.60x
Child Development 1.27% 13.29x
Assorted Topics (Viral Media, Paid Traffic) 2.17% 13.15x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female