Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 11.8 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 60.14% 21.13x
College Students 44.76% 13.86x
Avid Readers 46.15% 13.42x
Tutoring Resources Researchers 40.56% 12.55x
Russia Trip Planners 32.87% 12.40x
Classical Music Enthusiasts 32.17% 12.27x
Gift Card Researchers 37.06% 12.18x
Online Education Resource Researchers 41.96% 11.95x
Teachers 38.46% 11.90x
College Aspirants 41.96% 11.89x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.

Location Composition Index
H&M 0.05% 3.51x
Hugo Boss 0.04% 2.67x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
Madewell 0.02% 1.73x
Old Navy 0.03% 1.60x
Hollister 0.02% 1.59x
Tommy Bahama 0.01% 1.53x
Gymboree 0.02% 1.41x
Brooks Brothers 0.02% 1.37x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is academia.edu.

Website Composition Index
academia.edu 37.92% 36.71x
barnesandnoble.com 35.96% 27.34x
enotes.com 20.44% 23.81x
worthpoint.com 11.12% 23.34x
podbean.com 10.90% 23.03x
nature.com 13.45% 21.73x
encyclopedia.com 15.99% 21.35x
shmoop.com 17.63% 21.01x
proprofs.com 11.98% 20.90x
owlcation.com 15.39% 20.88x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is University Press.

Content Affinity Composition Index
University Press 14.33% 130.57x
Book Publishers 9.35% 92.40x
Writing & Publishing 5.28% 63.89x
Learning & Development Products 4.68% 39.97x
Education Cluster 6.94% 36.89x
Canada Tax and Finance Research Cluster 4.22% 33.99x
Science Education & Resources 14.78% 30.60x
MBA Education 5.13% 27.92x
Engineering 2.71% 27.79x
Medical Supplies and Information 3.17% 27.76x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female