Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 151.2 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 151.2 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 63.10% 27.84x
Avid Readers 45.97% 19.41x
Occupy Movement Supporters 34.94% 16.96x
Poetry Readers 42.74% 16.76x
Audio Book Listeners 29.50% 15.75x
College Students 39.00% 15.59x
Liberal Think Tank Readers 34.47% 14.83x
Yale University Fans 37.19% 14.65x
College Aspirants 35.58% 14.59x
College Professors 36.46% 14.31x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Old Navy.

Location Composition Index
Old Navy 0.09% 1.76x
Dressbarn 0.05% 1.49x
American Eagle Outfitters 0.06% 1.27x
The Childrens Place 0.05% 1.12x
Victoria's Secret 0.07% 1.01x
Carhartt 0.17% 0.99x
Gap 0.07% 0.85x
Coach 0.04% 0.80x
LOFT 0.03% 0.79x
Chicos 0.03% 0.78x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is thriftbooks.com.

Website Composition Index
thriftbooks.com 19.57% 405.30x
discoverbooks.com 17.30% 328.94x
abebooks.com 31.97% 298.98x
cengage.com 16.18% 294.21x
ebooks.com 10.17% 276.02x
wiley.com 6.45% 112.30x
poetryfoundation.org 4.50% 97.62x
tandfonline.com 3.10% 80.22x
crcpress.com 2.73% 77.08x
powells.com 5.87% 70.07x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.69% 40.21x
University Press 20.07% 37.92x
Book Publishers 12.34% 32.69x
Alternative Movie Streaming 4.03% 26.74x
London Tourism 0.98% 25.48x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.69% 25.29x
Writing & Publishing 7.34% 25.23x
Higher Education 6.89% 24.82x
Educational Publishing 16.80% 24.66x
Social & Demographic Trends 5.56% 24.63x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female