Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 176.9 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 176.9 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 45.64% 25.24x
Avid Readers 43.82% 18.43x
Occupy Movement Supporters 33.34% 15.86x
Poetry Readers 31.18% 15.52x
Audio Book Listeners 28.78% 15.00x
College Students 36.83% 14.84x
Liberal Think Tank Readers 33.32% 14.41x
Yale University Fans 35.36% 14.27x
College Aspirants 34.05% 14.12x
Conservative Think Tank Readers 35.95% 13.70x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Coach.

Location Composition Index
Coach 0.05% 1.17x
Forever 21 0.04% 1.15x
Carhartt 0.19% 1.04x
Lane Bryant 0.03% 1.04x
Talbots 0.03% 0.96x
Urban Outfitters 0.03% 0.94x
Dressbarn 0.03% 0.81x
Gap 0.06% 0.80x
H&M 0.02% 0.76x
Chicos 0.03% 0.74x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is americanbookwarehouse.com.

Website Composition Index
americanbookwarehouse.com 15.01% 499.75x
thriftbooks.com 18.40% 382.11x
abebooks.com 28.23% 303.94x
discoverbooks.com 17.08% 276.96x
ebooks.com 9.17% 254.60x
cengage.com 17.96% 209.63x
wiley.com 6.96% 103.48x
poetryfoundation.org 4.75% 90.05x
stattrek.com 3.15% 81.59x
mheducation.com 3.20% 81.02x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.60% 36.41x
University Press 19.00% 35.26x
Book Publishers 11.39% 30.62x
Alternative Movie Streaming 4.08% 26.52x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.75% 24.49x
Writing & Publishing 6.54% 24.00x
Higher Education 6.98% 23.22x
Social & Demographic Trends 5.89% 22.92x
Job Interview Process 4.96% 21.15x
London Tourism 0.89% 20.46x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999