Explore the Discount Books Audience
Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Discount Books audience.
INTERESTS
The Discount Books audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Books audience is eBook Readers.
| Interest | Composition | Index |
| eBook Readers | 60.14% | 21.13x |
| College Students | 44.76% | 13.86x |
| Avid Readers | 46.15% | 13.42x |
| Tutoring Resources Researchers | 40.56% | 12.55x |
| Russia Trip Planners | 32.87% | 12.40x |
| Classical Music Enthusiasts | 32.17% | 12.27x |
| Gift Card Researchers | 37.06% | 12.18x |
| Online Education Resource Researchers | 41.96% | 11.95x |
| Teachers | 38.46% | 11.90x |
| College Aspirants | 41.96% | 11.89x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
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APPAREL RETAILERS
The Discount Books audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.
| Location | Composition | Index |
| H&M | 0.05% | 3.51x |
| Hugo Boss | 0.04% | 2.67x |
| Columbia | 0.03% | 2.63x |
| Johnston and Murphy | 0.03% | 2.31x |
| Madewell | 0.02% | 1.73x |
| Old Navy | 0.03% | 1.60x |
| Hollister | 0.02% | 1.59x |
| Tommy Bahama | 0.01% | 1.53x |
| Gymboree | 0.02% | 1.41x |
| Brooks Brothers | 0.02% | 1.37x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
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WEBSITES
The Discount Books audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Books audience is academia.edu.
| Website | Composition | Index |
| academia.edu | 37.92% | 36.71x |
| barnesandnoble.com | 35.96% | 27.34x |
| enotes.com | 20.44% | 23.81x |
| worthpoint.com | 11.12% | 23.34x |
| podbean.com | 10.90% | 23.03x |
| nature.com | 13.45% | 21.73x |
| encyclopedia.com | 15.99% | 21.35x |
| shmoop.com | 17.63% | 21.01x |
| proprofs.com | 11.98% | 20.90x |
| owlcation.com | 15.39% | 20.88x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Books audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 14.33% | 130.57x |
| Book Publishers | 9.35% | 92.40x |
| Writing & Publishing | 5.28% | 63.89x |
| Learning & Development Products | 4.68% | 39.97x |
| Education Cluster | 6.94% | 36.89x |
| Canada Tax and Finance Research Cluster | 4.22% | 33.99x |
| Science Education & Resources | 14.78% | 30.60x |
| MBA Education | 5.13% | 27.92x |
| Engineering | 2.71% | 27.79x |
| Medical Supplies and Information | 3.17% | 27.76x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
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DEMOGRAPHICS
The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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