Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 69.7 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 69.7 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 69.63% 27.92x
Avid Readers 48.80% 19.66x
Tutoring Resources Researchers 44.42% 18.79x
College Students 43.51% 17.14x
Poetry Readers 43.91% 16.75x
Occupy Movement Supporters 39.45% 16.43x
Yale University Fans 39.45% 16.07x
PBS Enthusiasts 39.93% 15.71x
Teachers 40.73% 15.69x
Audio Book Listeners 34.88% 15.65x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Talbots.

Location Composition Index
Talbots 0.07% 4.26x
Ann Taylor 0.03% 3.35x
Kate Spade 0.04% 3.30x
Urban Outfitters 0.06% 3.10x
Brooks Brothers 0.04% 3.05x
Old Navy 0.13% 2.78x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
Lululemon 0.04% 2.25x
American Apparel 0.03% 2.19x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is abebooks.com.

Website Composition Index
abebooks.com 35.20% 328.69x
worldcat.org 34.78% 56.46x
oxfordscholarship.com 4.43% 53.90x
rapidtables.com 4.40% 53.15x
springer.com 9.53% 52.49x
oxforddictionaries.com 7.21% 46.44x
edx.org 3.72% 46.31x
oxfordreference.com 4.75% 45.52x
oxfordbibliographies.com 3.85% 44.63x
questia.com 9.35% 43.46x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.64% 63.28x
Book Publishers 11.09% 54.21x
Homeschooling 1.38% 52.67x
Alternative Movie Streaming 2.06% 49.17x
London Tourism & Events 0.73% 43.24x
University Press 21.00% 43.14x
Writing & Publishing 7.30% 35.66x
Assorted Topics (Business Support ToolsForm Templates) 1.40% 31.88x
Online Learning 0.33% 31.57x
Discount Shopping 4.20% 31.24x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female