Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 11.1 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 53.38% 23.65x
Online Education Resource Researchers 29.32% 13.18x
College Students 26.32% 12.80x
Authors 27.82% 12.69x
Avid Readers 26.32% 12.62x
Tutoring Resources Researchers 25.56% 12.38x
Online Test Prep Resource Readers 32.33% 11.51x
Fast Fashion Shoppers 30.83% 11.36x
Travel Guide and Review Readers 25.56% 11.06x
College Professors 22.56% 11.05x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.

Location Composition Index
H&M 0.05% 3.51x
Hugo Boss 0.04% 2.67x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
Madewell 0.02% 1.73x
Old Navy 0.03% 1.60x
Hollister 0.02% 1.59x
Tommy Bahama 0.01% 1.53x
Gymboree 0.02% 1.41x
Brooks Brothers 0.02% 1.37x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is academia.edu.

Website Composition Index
academia.edu 28.57% 32.06x
bartleby.com 10.54% 19.72x
simplypsychology.org 8.56% 18.40x
ratemyprofessors.com 27.39% 17.48x
answers.yahoo.com 10.40% 16.38x
proprofs.com 7.93% 16.36x
lexico.com 7.58% 15.46x
slader.com 14.66% 15.18x
synonym.com 7.75% 15.08x
owlcation.com 9.56% 14.98x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 3.32% 22.48x
Science Education & Resources 5.17% 19.62x
University Research 18.45% 17.34x
Educational Publishing 10.15% 16.94x
School Curriculum 1.66% 12.98x
Writing Tools & Citation 16.79% 12.80x
Video Content Sites 1.29% 12.79x
Math Reference 9.23% 12.72x
Teaching Tools for Kids 4.98% 12.20x
Canadian Lifestyle 3.87% 11.98x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female