Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 83.7 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 83.7 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 68.99% 30.38x
Tutoring Resources Researchers 46.12% 21.55x
Avid Readers 52.01% 21.21x
Poetry Readers 46.09% 19.74x
Yale University Fans 40.05% 18.63x
Occupy Movement Supporters 42.59% 18.12x
Teachers 43.07% 17.45x
College Students 43.53% 16.80x
Audio Book Listeners 36.41% 16.57x
PBS Enthusiasts 42.80% 16.46x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 7.46x
Everlane 0.03% 5.47x
Intermix 0.03% 3.62x
LL Bean 0.02% 3.26x
Lorna Jane 0.01% 2.75x
Club Monaco 0.03% 1.88x
Belk 0.01% 1.87x
Ralph Lauren 0.03% 1.84x
Zara 0.03% 1.83x
REI 0.03% 1.75x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is abebooks.com.

Website Composition Index
abebooks.com 38.81% 268.66x
coursehero.com 9.22% 74.91x
oxfordscholarship.com 4.41% 63.18x
online-literature.com 3.73% 59.82x
princeton.edu 5.30% 59.24x
simonandschuster.com 9.18% 57.99x
oxfordbibliographies.com 3.90% 55.61x
worldcat.org 35.48% 53.87x
oxfordreference.com 4.77% 53.39x
questia.com 10.11% 49.81x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.51% 51.78x
University Press 22.71% 43.22x
Homeschooling 2.09% 42.20x
Book Publishers 16.35% 41.57x
Watches & Jewelry 0.08% 40.54x
Fashion & Cosmetics 0.13% 39.25x
Parenting & Nutrition 0.21% 38.41x
Online Learning 0.67% 37.84x
Assorted Topics (Business Support ToolsForm Templates) 1.61% 37.56x
London Tourism 1.04% 34.78x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female