Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 132.5 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 132.5 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 67.88% 26.30x
Avid Readers 48.24% 20.63x
Tutoring Resources Researchers 46.89% 19.05x
Occupy Movement Supporters 38.45% 17.44x
College Students 41.71% 16.75x
Poetry Readers 44.81% 16.52x
Audio Book Listeners 33.68% 16.23x
Liberal Think Tank Readers 36.62% 15.49x
Documentary Film Fans 30.09% 15.37x
College Aspirants 38.35% 15.02x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.55x
Tommy Bahama 0.05% 2.48x
H&M 0.08% 2.44x
Gymboree 0.06% 2.23x
Journeys 0.06% 2.21x
Forever 21 0.08% 2.06x
Coach 0.12% 1.99x
Armani 0.04% 1.90x
Eddie Bauer 0.02% 1.87x
LOFT 0.08% 1.87x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is abebooks.com.

Website Composition Index
abebooks.com 33.82% 328.34x
cengage.com 16.78% 286.23x
wiley.com 5.91% 122.74x
powells.com 5.84% 88.75x
edutopia.org 4.29% 83.32x
apastyle.org 4.46% 79.71x
livecareer.com 3.76% 78.84x
tandfonline.com 2.93% 77.11x
coursehero.com 11.38% 73.92x
nobelprize.org 3.98% 71.70x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.74% 46.40x
University Press 21.42% 39.26x
Book Publishers 12.95% 37.09x
Online Learning 0.66% 33.13x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.46% 32.60x
Alternative Movie Streaming 3.47% 29.13x
Assorted Topics (Business Support ToolsForm Templates) 1.78% 28.28x
Writing & Publishing 7.90% 28.17x
London Tourism 0.94% 27.85x
Higher Education 6.58% 26.59x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female