Explore the Discount Books Audience
Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 151.2 thousand unique devices whose actions qualify for the Discount Books audience.
INTERESTS
The Discount Books audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Books audience is eBook Readers.
| Interest | Composition | Index |
| eBook Readers | 63.10% | 27.84x |
| Avid Readers | 45.97% | 19.41x |
| Occupy Movement Supporters | 34.94% | 16.96x |
| Poetry Readers | 42.74% | 16.76x |
| Audio Book Listeners | 29.50% | 15.75x |
| College Students | 39.00% | 15.59x |
| Liberal Think Tank Readers | 34.47% | 14.83x |
| Yale University Fans | 37.19% | 14.65x |
| College Aspirants | 35.58% | 14.59x |
| College Professors | 36.46% | 14.31x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
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APPAREL RETAILERS
The Discount Books audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Books audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.09% | 1.76x |
| Dressbarn | 0.05% | 1.49x |
| American Eagle Outfitters | 0.06% | 1.27x |
| The Childrens Place | 0.05% | 1.12x |
| Victoria's Secret | 0.07% | 1.01x |
| Carhartt | 0.17% | 0.99x |
| Gap | 0.07% | 0.85x |
| Coach | 0.04% | 0.80x |
| LOFT | 0.03% | 0.79x |
| Chicos | 0.03% | 0.78x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
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WEBSITES
The Discount Books audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Books audience is thriftbooks.com.
| Website | Composition | Index |
| thriftbooks.com | 19.57% | 405.30x |
| discoverbooks.com | 17.30% | 328.94x |
| abebooks.com | 31.97% | 298.98x |
| cengage.com | 16.18% | 294.21x |
| ebooks.com | 10.17% | 276.02x |
| wiley.com | 6.45% | 112.30x |
| poetryfoundation.org | 4.50% | 97.62x |
| tandfonline.com | 3.10% | 80.22x |
| crcpress.com | 2.73% | 77.08x |
| powells.com | 5.87% | 70.07x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Books audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 1.69% | 40.21x |
| University Press | 20.07% | 37.92x |
| Book Publishers | 12.34% | 32.69x |
| Alternative Movie Streaming | 4.03% | 26.74x |
| London Tourism | 0.98% | 25.48x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.69% | 25.29x |
| Writing & Publishing | 7.34% | 25.23x |
| Higher Education | 6.89% | 24.82x |
| Educational Publishing | 16.80% | 24.66x |
| Social & Demographic Trends | 5.56% | 24.63x |
Composition Percentage:
The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
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DEMOGRAPHICS
The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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