Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 80.2 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 80.2 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 68.82% 32.65x
Tutoring Resources Researchers 48.43% 22.92x
Avid Readers 54.04% 22.75x
Poetry Readers 46.67% 21.08x
Yale University Fans 39.22% 19.21x
Occupy Movement Supporters 42.45% 18.76x
Teachers 47.11% 18.64x
College Students 46.43% 18.51x
College Professors 39.43% 18.21x
Audio Book Listeners 36.92% 18.12x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.03% 7.46x
Columbia 0.05% 3.44x
Carhartt 0.01% 3.36x
Lorna Jane 0.01% 2.75x
Urban Outfitters 0.12% 2.44x
Abercrombie & Fitch 0.09% 2.23x
Everlane 0.01% 2.16x
Ralph Lauren 0.04% 2.13x
Michael Kors 0.10% 1.69x
Journeys 0.09% 1.58x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is abebooks.com.

Website Composition Index
abebooks.com 39.59% 253.96x
coursehero.com 8.29% 72.95x
oxfordscholarship.com 4.44% 60.86x
simonandschuster.com 8.77% 58.50x
princeton.edu 5.41% 58.27x
oxfordbibliographies.com 3.87% 55.22x
oxfordreference.com 4.91% 52.42x
worldcat.org 35.67% 50.90x
questia.com 10.25% 47.51x
pewresearch.org 5.51% 46.80x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.52% 83.41x
Homeschooling 2.04% 55.61x
Parenting & Nutrition 0.21% 55.06x
Assorted Topics (Insurance, Travel, Viral Media) 0.11% 52.26x
University Press 22.66% 47.91x
Book Publishers 14.04% 46.87x
London Tourism 1.03% 46.73x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.59% 39.92x
Alternative Movie Streaming 2.81% 37.59x
Writing & Publishing 9.64% 33.88x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female