Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 20.2 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 20.2 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 62.45% 25.12x
Avid Readers 45.21% 18.92x
Ivy League College Researchers 33.72% 15.57x
Tutoring Resources Researchers 36.78% 15.47x
College Professors 35.25% 15.18x
College Aspirants 37.93% 14.83x
Teachers 34.48% 14.81x
Professional Medical Journal Readers 33.72% 14.70x
PBS Enthusiasts 37.93% 14.48x
Poetry Readers 37.93% 14.33x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.

Location Composition Index
H&M 0.05% 3.51x
Hugo Boss 0.04% 2.67x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
Madewell 0.02% 1.73x
Lululemon 0.02% 1.71x
Old Navy 0.03% 1.60x
Hollister 0.02% 1.59x
Tommy Bahama 0.01% 1.53x
Gymboree 0.02% 1.41x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is sagepub.com.

Website Composition Index
sagepub.com 17.31% 45.56x
chegg.com 10.94% 43.22x
onlinelibrary.wiley.com 20.58% 37.78x
bartleby.com 10.45% 35.62x
mit.edu 8.62% 34.19x
bookrags.com 10.17% 31.74x
insidehighered.com 10.19% 30.52x
academia.edu 35.18% 29.92x
bibme.org 7.66% 29.59x
computerhope.com 6.55% 25.33x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 5.63% 54.67x
Youth Educational Resources 2.02% 43.89x
Online Media Converters 3.25% 43.16x
Art News & Products 2.02% 41.63x
Science Education & Academia 3.54% 36.77x
English as a Second Language 3.03% 36.70x
Foreign Language Education 2.24% 36.05x
Canadian Universities 2.67% 35.42x
Higher Education 1.59% 34.82x
Website Launchers 1.44% 34.57x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female