Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 33.6 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 33.6 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 60.69% 24.76x
Avid Readers 43.64% 18.79x
College Students 39.02% 16.83x
Online Education Resource Researchers 39.88% 15.84x
Ivy League College Researchers 34.39% 15.73x
Tutoring Resources Researchers 34.97% 15.02x
Online Grammar Tool Users 31.79% 14.88x
Yale University Fans 33.53% 14.87x
Psychiatrists 35.84% 14.85x
Liberal Think Tank Readers 31.21% 14.04x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.

Location Composition Index
H&M 0.05% 3.51x
Hugo Boss 0.04% 2.67x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
Madewell 0.02% 1.73x
Lululemon 0.02% 1.71x
Old Navy 0.03% 1.60x
Hollister 0.02% 1.59x
Forever 21 0.02% 1.55x
Tommy Bahama 0.01% 1.53x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is worldcat.org.

Website Composition Index
worldcat.org 24.77% 92.08x
jhu.edu 9.86% 65.95x
slideplayer.com 10.17% 48.28x
sagepub.com 17.72% 38.18x
nap.edu 6.31% 37.97x
mit.edu 8.58% 37.03x
yale.edu 5.16% 34.41x
cliffsnotes.com 7.12% 33.52x
frontiersin.org 5.04% 33.18x
onlinelibrary.wiley.com 21.60% 31.33x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is University Press.

Content Affinity Composition Index
University Press 16.24% 85.83x
Book Publishers 8.46% 65.51x
Writing & Publishing 5.75% 50.14x
Youth Educational Resources 2.20% 36.18x
Art News & Products 2.03% 36.09x
English as a Second Language 3.44% 36.08x
Online Media Converters 3.21% 34.83x
Social & Demographic Trends 1.13% 34.45x
Science Education & Academia 3.95% 32.08x
International Development & Health 1.69% 30.98x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female