Dstillery Audiences

DISCOUNT BOOKS

Audience Size: 38.9 Thousand Devices

Explore the Discount Books Audience

Below you'll find more information about the Discount Books audience, broken down in different categories based on their digital and physical behaviors. These are 38.9 thousand unique devices whose actions qualify for the Discount Books audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Books audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Books audience is eBook Readers.

Interest Composition Index
eBook Readers 63.07% 26.51x
Avid Readers 44.97% 19.40x
College Students 44.22% 18.59x
Occupy Movement Supporters 38.94% 16.03x
Psychiatrists 37.94% 15.80x
PBS Enthusiasts 39.20% 15.79x
Tutoring Resources Researchers 36.18% 15.09x
Yale University Fans 37.94% 14.90x
College Professors 35.68% 14.59x
Online Grammar Tool Users 32.66% 14.59x
Composition Percentage: The overlap percentage between the Discount Books audience and the Interest attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Books audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Books audience is H&M.

Location Composition Index
H&M 0.05% 3.51x
Hugo Boss 0.04% 2.67x
Columbia 0.03% 2.63x
Johnston and Murphy 0.03% 2.31x
The Childrens Place 0.03% 1.92x
Journeys 0.03% 1.86x
Madewell 0.02% 1.73x
Lululemon 0.02% 1.71x
Old Navy 0.03% 1.60x
Hollister 0.02% 1.59x
Composition Percentage: The overlap percentage between the Discount Books audience and the Location attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Books audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Books audience is worldcat.org.

Website Composition Index
worldcat.org 29.95% 80.90x
jhu.edu 11.82% 61.07x
springer.com 8.00% 58.10x
uchicago.edu 8.50% 55.31x
ebscohost.com 8.93% 45.97x
harpercollins.com 8.37% 44.69x
slideplayer.com 12.31% 40.42x
ssrn.com 5.80% 39.03x
yale.edu 6.00% 38.27x
docplayer.net 6.47% 37.97x
Composition Percentage: The overlap percentage between the Discount Books audience and the Web attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Books audience is University Press.

Content Affinity Composition Index
University Press 20.09% 79.99x
Book Publishers 10.20% 67.78x
Writing & Publishing 7.01% 49.50x
English as a Second Language 4.33% 37.44x
Social & Demographic Trends 1.65% 36.11x
Art News & Products 2.47% 35.06x
Science Education & Academia 5.05% 32.64x
Foreign Language Education 2.37% 30.09x
Online Media Converters 3.71% 29.67x
International Development & Health 2.06% 29.29x
Composition Percentage: The overlap percentage between the Discount Books audience and the Content Affinity attribute.
Index: A comparison of the Discount Books audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Books audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female