Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 57.4 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 57.4 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 70.73% 29.45x
Generic Prescription Drug Shoppers 65.69% 28.78x
Discount Big Box Shoppers 64.72% 28.71x
Budget Grocery Shoppers 63.41% 27.67x
Home Decor Shoppers 62.93% 27.56x
Department Store Shoppers 62.60% 26.10x
Ebay Shoppers 64.39% 25.93x
Apartment Furniture Shoppers 54.63% 25.07x
Online Home Decor Shoppers 52.36% 24.64x
Hardware Shoppers 51.38% 24.60x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.51x
Supreme 0.01% 2.25x
Journeys 0.03% 2.24x
Dressbarn 0.02% 1.96x
Aeropostale 0.02% 1.77x
The North Face 0.01% 1.74x
Buckle 0.02% 1.74x
Ann Taylor 0.01% 1.71x
Coach 0.02% 1.69x
Chicos 0.04% 1.62x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is fishpond.com.

Website Composition Index
fishpond.com 18.38% 205.48x
symptomfind.com 9.66% 102.49x
homeandgardenideas.com 9.81% 83.42x
forlocations.com 9.47% 83.32x
mutually.com 9.24% 81.36x
360daily.com 10.81% 81.17x
picmonkey.com 7.62% 78.50x
shopping.net 39.58% 78.37x
stantondaily.com 10.59% 76.73x
thebuzztube.com 10.86% 75.79x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.24% 67.02x
Concert Posters 1.15% 55.53x
Shopping Catalogs 4.44% 54.31x
Holiday Gifts 1.39% 49.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.81% 41.97x
Vitamin Shoppers 7.01% 41.34x
Construction Apparel 2.61% 40.34x
Mail Order Food 3.66% 37.27x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 6.13% 36.54x
Costumes 0.71% 35.79x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female