Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 242 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 242 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 72.42% 31.26x
Big Box Shoppers 77.33% 30.36x
Spa and Pool Owners 65.74% 26.54x
Blender Shoppers 65.80% 26.49x
Generic Prescription Drug Shoppers 63.69% 25.95x
Discount Big Box Shoppers 62.39% 25.69x
Retired Health Insurance Researchers 58.88% 25.61x
Home Exterior Design Enthusiasts 59.68% 25.57x
Home Medical Supplies Shoppers 64.69% 25.28x
Department Store Shoppers 62.91% 24.94x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 2.25x
Belk 0.01% 1.85x
REI 0.01% 1.48x
Dressbarn 0.04% 1.40x
Johnston and Murphy 0.07% 1.36x
Carhartt 0.18% 1.32x
Armani 0.02% 1.30x
Chicos 0.04% 1.30x
The North Face 0.01% 1.25x
Jos A. Bank Clothiers 0.04% 1.24x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is compare99.com.

Website Composition Index
compare99.com 28.88% 506.02x
pricefalls.com 10.96% 446.28x
shopsales.us 38.37% 351.53x
bizrate.com 10.87% 317.35x
bestdiscounts.us 6.58% 245.60x
2017savings.com 20.07% 221.71x
puritan.com 4.31% 209.42x
crutchfield.com 3.69% 171.76x
harborfreight.com 19.11% 157.93x
truevalue.com 7.15% 157.38x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 6.62% 117.16x
As Seen On TV Products 0.42% 107.68x
Rural Living 0.65% 105.05x
Assorted Topics (Cooking, Games, Viral Media) 0.70% 101.01x
ISPs & Local Services 0.23% 96.66x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.25% 85.23x
Holiday Gifts 3.02% 72.06x
Flags & Trump 0.39% 71.05x
Shopping Catalogs 8.20% 63.73x
Concert Posters 1.72% 57.12x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female