Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 307.5 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 307.5 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 66.73% 27.92x
Big Box Shoppers 72.56% 27.28x
Blender Shoppers 61.91% 22.87x
Home Medical Supplies Shoppers 58.97% 22.83x
Spa and Pool Owners 61.98% 22.80x
Discount Big Box Shoppers 59.60% 22.35x
As Seen on TV Shoppers 63.22% 22.08x
Department Store Shoppers 57.96% 22.05x
Vacuum Shoppers 61.22% 22.03x
Retired Health Insurance Researchers 53.72% 21.88x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.02% 2.32x
Columbia 0.02% 1.81x
Journeys 0.07% 1.57x
Hugo Boss 0.04% 1.29x
Dressbarn 0.05% 1.27x
Ralph Lauren 0.01% 1.14x
Jos A. Bank Clothiers 0.25% 1.12x
White House Black Market 0.27% 1.05x
Mens Wearhouse 0.39% 1.05x
Buckle 0.21% 1.01x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is bizrate.com.

Website Composition Index
bizrate.com 9.85% 409.17x
shopsteal.us 8.03% 404.02x
shopperstop.us 7.06% 368.56x
compare99.com 28.57% 353.83x
pricefalls.com 11.64% 308.59x
shopsales.us 37.78% 238.91x
2016prices.com 4.77% 234.57x
fleetfarm.com 3.24% 173.44x
bestdiscounts.us 6.48% 171.17x
academy.com 3.43% 169.47x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.69% 81.03x
As Seen On TV Products 0.46% 80.88x
Home Improvement Contractor 6.79% 79.44x
Assorted Topics (Cooking, Games, Viral Media) 0.61% 61.49x
ISPs & Local Services 0.23% 60.45x
Holiday Gifts 3.23% 59.02x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.36% 57.44x
Flags & Trump 0.38% 55.21x
Handyman Tools 0.09% 50.02x
Shopping Catalogs 8.42% 46.42x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female