Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 483.4 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 483.4 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 48.63% 36.46x
As Seen on TV Shoppers 53.84% 31.93x
Home Medical Supplies Shoppers 43.61% 29.94x
Spa and Pool Owners 46.60% 29.48x
Discount Big Box Shoppers 43.42% 28.19x
Retired Health Insurance Researchers 36.79% 27.79x
Blender Shoppers 44.65% 27.77x
Chandelier and Lamp Shoppers 43.01% 27.68x
Pain Medication Users 46.05% 27.05x
Home Exterior Design Enthusiasts 37.87% 26.93x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.67x
REI 0.02% 1.65x
Gymboree 0.02% 1.65x
The Childrens Place 0.03% 1.26x
Express 0.02% 1.23x
LOFT 0.05% 1.22x
Lane Bryant 0.04% 1.17x
Tommy Bahama 0.02% 1.17x
Mens Wearhouse 0.38% 1.11x
Dressbarn 0.03% 1.10x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is outletfactorystore.com.

Website Composition Index
outletfactorystore.com 4.99% 328.66x
bizrate.com 9.01% 281.50x
shopsteal.us 7.81% 267.04x
shopzilla.com 3.12% 264.10x
shopperstop.us 7.56% 246.52x
compare99.com 26.21% 235.15x
pricefalls.com 12.78% 207.38x
doingup.com 3.15% 185.07x
cambridgelsat.com 2.41% 181.84x
2016prices.com 4.34% 153.14x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.46% 70.80x
Rural Living 0.65% 70.71x
Home Improvement Contractor 6.88% 62.80x
Holiday Gifts 3.41% 52.90x
Assorted Topics (Cooking, Games, Viral Media) 0.56% 47.99x
Flags & Trump 0.33% 47.35x
ISPs & Local Services 0.24% 45.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.23% 44.40x
Home Decoration - Crafts & Kids 5.79% 41.33x
Shopping Catalogs 8.39% 38.14x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female