Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 19.1 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 19.1 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 67.01% 21.91x
Big Box Shoppers 64.43% 21.78x
Discount Big Box Shoppers 58.76% 21.40x
Generic Prescription Drug Shoppers 60.31% 21.02x
Budget Grocery Shoppers 58.25% 20.45x
Home Decor Shoppers 59.79% 20.16x
Apartment Furniture Shoppers 52.58% 20.04x
Online Home Decor Shoppers 50.00% 19.79x
Home Exterior Design Enthusiasts 51.55% 19.66x
Retired Health Insurance Researchers 52.06% 19.06x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.51x
Supreme 0.01% 2.25x
Dressbarn 0.02% 1.96x
The North Face 0.01% 1.74x
Ann Taylor 0.01% 1.71x
Coach 0.02% 1.69x
Hollister 0.02% 1.49x
Armani 0.01% 1.49x
Kate Spade 0.01% 1.33x
Zara 0.01% 1.31x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is walmart.com.

Website Composition Index
walmart.com 20.22% 54.03x
shop411.com 27.20% 52.00x
overstock.com 21.72% 47.83x
informationvine.com 15.75% 46.15x
justanswer.com 25.74% 40.03x
buzzworthy.com 12.87% 39.71x
worthpoint.com 22.79% 37.11x
omahasteaks.com 17.13% 33.16x
smarter.com 14.50% 32.36x
topix.net 8.84% 31.21x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 5.04% 53.89x
Amateur Radios 4.55% 45.30x
Custom Gifts 4.15% 43.60x
Auto Body Upkeep & Repair Researchers 4.84% 39.50x
Lighting & Power 2.47% 37.77x
Shopping Catalogs 2.67% 37.50x
Hobby Vehicles 2.77% 36.44x
Power Tools 6.92% 34.89x
Antiques & Auctions 14.43% 33.95x
Yard Structures 2.57% 33.48x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female