Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 417.9 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 417.9 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 50.35% 36.60x
As Seen on TV Shoppers 55.10% 30.68x
Home Medical Supplies Shoppers 44.86% 29.50x
Spa and Pool Owners 47.79% 29.34x
Department Store Shoppers 41.77% 28.98x
Discount Big Box Shoppers 44.74% 28.85x
Vacuum Shoppers 48.47% 28.22x
Blender Shoppers 46.08% 28.12x
Retired Health Insurance Researchers 38.41% 27.99x
Home Exterior Design Enthusiasts 38.44% 27.20x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.02% 1.71x
Express Outlets 0.01% 1.62x
Belk 0.01% 1.59x
Mens Wearhouse 0.51% 1.20x
Jos A. Bank Clothiers 0.30% 1.13x
Talbots 0.04% 1.09x
Columbia 0.01% 1.06x
Lane Bryant 0.04% 1.05x
Aeropostale 0.05% 0.96x
Buckle 0.14% 0.89x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is outletfactorystore.com.

Website Composition Index
outletfactorystore.com 5.04% 390.19x
bizrate.com 8.91% 341.57x
shopsteal.us 7.71% 325.32x
shopperstop.us 7.35% 297.24x
compare99.com 26.23% 283.46x
pricefalls.com 12.49% 249.30x
doingup.com 3.20% 224.57x
shopsales.us 35.75% 193.60x
2016prices.com 4.34% 185.82x
fleetfarm.com 3.51% 141.70x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.48% 69.70x
Rural Living 0.65% 68.89x
Home Improvement Contractor 6.93% 65.58x
Holiday Gifts 3.46% 52.89x
Assorted Topics (Cooking, Games, Viral Media) 0.54% 48.68x
Flags & Trump 0.35% 47.43x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.30% 47.37x
ISPs & Local Services 0.24% 47.22x
Home Decoration - Crafts & Kids 6.01% 41.25x
Shopping Catalogs 8.58% 40.96x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female