Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 775.8 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 775.8 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 50.33% 21.96x
Budget Grocery Shoppers 42.60% 21.57x
Spa and Pool Owners 39.73% 20.62x
Discount Big Box Shoppers 36.68% 20.27x
Phone Accessory Shoppers 47.25% 19.40x
Home Decor Shoppers 35.87% 18.92x
Pain Medication Users 41.76% 18.64x
Chandelier and Lamp Shoppers 40.50% 18.49x
Retirees 33.65% 18.17x
Flower & Gift Basket Shoppers 35.27% 17.81x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Hollister.

Location Composition Index
Hollister 0.02% 1.51x
Lane Bryant 0.04% 1.23x
Kate Spade 0.02% 1.23x
Dressbarn 0.04% 1.17x
Saint Laurent Paris 0.01% 1.15x
Belk 0.02% 1.12x
Charlotte Russe 0.02% 1.07x
Carhartt 0.20% 1.04x
Abercrombie & Fitch 0.02% 1.01x
Intermix 0.01% 0.99x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is outletfactorystore.com.

Website Composition Index
outletfactorystore.com 5.03% 287.00x
bizrate.com 9.30% 232.31x
shopzilla.com 3.21% 221.98x
shopsteal.us 8.10% 202.36x
shopperstop.us 7.86% 196.83x
compare99.com 26.63% 187.33x
pricefalls.com 13.16% 172.73x
doingup.com 3.16% 153.50x
mowersdirect.com 1.63% 147.99x
cambridgelsat.com 2.54% 145.85x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.44% 51.39x
Rural Living 0.64% 51.22x
Home Improvement Contractor 6.78% 41.49x
Flags & Trump 0.32% 37.81x
Holiday Gifts 3.26% 37.17x
Home Decoration - Crafts & Kids 5.18% 31.79x
ISPs & Local Services 0.28% 30.78x
Shopping Catalogs 7.77% 29.27x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.52% 29.22x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.55% 27.05x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female