Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 20.1 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 62.90% 22.36x
Online Home Decor Shoppers 45.16% 21.90x
Discount Big Box Shoppers 51.61% 21.78x
Home Decor Shoppers 56.99% 21.26x
Budget Grocery Shoppers 50.54% 20.43x
Apartment Furniture Shoppers 47.31% 20.40x
Sale Seekers 44.62% 20.11x
Big Box Shoppers 51.61% 19.67x
Generic Prescription Drug Shoppers 50.00% 19.34x
Department Store Shoppers 52.15% 18.42x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 2.25x
Dressbarn 0.02% 1.96x
The North Face 0.01% 1.74x
Ann Taylor 0.01% 1.71x
Coach 0.02% 1.69x
Hollister 0.02% 1.49x
Johnston and Murphy 0.02% 1.30x
Forever 21 0.02% 1.22x
American Apparel 0.01% 1.15x
Jos A. Bank Clothiers 0.02% 1.09x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is findsimilar.com.

Website Composition Index
findsimilar.com 55.02% 203.11x
shop411.com 20.30% 67.83x
worthpoint.com 16.37% 56.52x
justanswer.com 13.91% 51.82x
omahasteaks.com 17.06% 50.44x
informationvine.com 11.59% 43.13x
smarter.com 12.04% 40.53x
hayneedle.com 13.82% 40.25x
scribol.com 9.52% 32.22x
dollartree.com 8.15% 32.22x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 11.98% 46.49x
Mail Order Food 2.64% 44.25x
Promo Codes 4.57% 36.29x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 2.64% 35.29x
Party Suppliers 2.94% 33.38x
Furniture Shopping 18.78% 33.04x
Auto Body Upkeep & Repair Researchers 2.13% 31.48x
Shoes & Accessories 2.64% 30.54x
Machines & Industrial Supplies 1.62% 30.37x
Toys Shopping 1.62% 28.68x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female