Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 11.4 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 64.80% 29.52x
Black Friday Comparison Shoppers 59.20% 24.79x
Christmas Lights Shoppers 46.40% 23.91x
Online Home Decor Shoppers 35.20% 23.13x
Discount Big Box Shoppers 43.20% 22.61x
Home Decor Shoppers 41.60% 20.14x
Big Box Shoppers 40.80% 18.80x
Sale Seekers 31.20% 18.18x
Budget Grocery Shoppers 36.80% 18.16x
Retired Health Insurance Researchers 35.20% 17.60x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 2.25x
The North Face 0.01% 1.74x
Ann Taylor 0.01% 1.71x
Hollister 0.02% 1.49x
Johnston and Murphy 0.02% 1.30x
Forever 21 0.02% 1.22x
American Apparel 0.01% 1.15x
Jos A. Bank Clothiers 0.02% 1.09x
Brooks Brothers 0.01% 1.01x
Carhartt 0.08% 0.41x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is kmart.com.

Website Composition Index
kmart.com 15.54% 30.72x
sportsmansguide.com 18.19% 30.08x
directexpose.com 13.17% 28.62x
m.ebay.com 17.44% 27.34x
mediavine.com 16.03% 25.53x
trend-chaser.com 17.98% 25.02x
unpuzzlefinance.com 16.71% 24.98x
answers.com 12.39% 24.14x
financialadvisorheroes.com 19.26% 24.04x
icepop.com 26.72% 23.79x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 7.28% 80.66x
Power Tools 3.72% 33.50x
Electronic Accessories 5.75% 28.82x
Appliances & Reviews 11.34% 25.20x
Woodwork 4.74% 21.32x
Garden Power Equipment 3.38% 21.15x
Gun Enthusiast - Rifles & Ammo 6.43% 19.57x
Fishing 3.72% 19.25x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.69% 18.08x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.86% 16.27x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female