Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 183.9 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 183.9 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 73.31% 28.68x
Big Box Shoppers 78.57% 27.70x
Home Exterior Design Enthusiasts 60.49% 24.60x
Home Medical Supplies Shoppers 66.37% 24.45x
Spa and Pool Owners 67.50% 24.37x
Blender Shoppers 66.05% 24.03x
Vacuum Shoppers 63.23% 23.83x
Retired Health Insurance Researchers 61.27% 23.56x
Generic Prescription Drug Shoppers 70.62% 23.40x
Getting Off the Grid Travelers 64.01% 23.26x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 2.25x
Club Monaco 0.02% 2.23x
Patagonia 0.01% 1.73x
Lane Bryant 0.05% 1.64x
Gymboree 0.06% 1.59x
Armani 0.02% 1.45x
Carhartt 0.33% 1.45x
Johnston and Murphy 0.02% 1.30x
Jos A. Bank Clothiers 0.04% 1.27x
The Childrens Place 0.07% 1.17x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is compare99.com.

Website Composition Index
compare99.com 29.61% 546.46x
shopsales.us 38.99% 385.76x
2017savings.com 20.07% 239.13x
bizrate.com 14.21% 184.21x
harborfreight.com 16.91% 176.98x
truevalue.com 6.15% 165.84x
simplygoodstuff.com 7.08% 158.79x
bitlanders.com 5.34% 144.84x
ucomparehealthcare.com 6.49% 141.74x
bbb.org 7.48% 141.14x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.96% 137.62x
Assorted Topics (Cooking, Games, Viral Media) 0.68% 124.83x
Rural Living 0.67% 120.20x
As Seen On TV Products 0.38% 117.81x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.12% 103.13x
Flags & Trump 0.36% 66.42x
Holiday Gifts 2.96% 64.66x
Shopping Catalogs 8.00% 63.61x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.88% 59.07x
Home Decoration - Crafts & Kids 5.44% 56.06x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female