Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 15.5 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 54.39% 21.98x
Home Decor Shoppers 50.44% 21.29x
Discount Big Box Shoppers 42.98% 20.82x
Big Box Shoppers 43.86% 19.13x
Online Home Decor Shoppers 33.77% 18.85x
Apartment Furniture Shoppers 36.40% 18.48x
Sale Seekers 34.65% 18.26x
Getting Off the Grid Travelers 43.42% 17.92x
Budget Grocery Shoppers 38.16% 17.61x
Headache and Migraine Sufferers 33.33% 17.50x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 2.25x
Dressbarn 0.02% 1.96x
The North Face 0.01% 1.74x
Ann Taylor 0.01% 1.71x
Carhartt 0.13% 1.56x
Hollister 0.02% 1.49x
Johnston and Murphy 0.02% 1.30x
Forever 21 0.02% 1.22x
American Apparel 0.01% 1.15x
Jos A. Bank Clothiers 0.02% 1.09x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is findsimilar.com.

Website Composition Index
findsimilar.com 71.15% 164.66x
omahasteaks.com 23.29% 52.32x
informationvine.com 10.36% 31.72x
autoanything.com 9.35% 27.61x
kmart.com 17.13% 27.27x
directhealthy.com 9.35% 27.20x
officedepot.com 9.66% 25.95x
misterstocks.com 12.59% 25.93x
tradingblvd.com 13.58% 25.14x
ask.com 10.75% 23.97x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 8.33% 47.53x
Mail Order Food 1.92% 36.97x
Shoes & Accessories 1.92% 36.03x
Promo Codes 2.58% 33.99x
Auto Body Upkeep & Repair Researchers 1.25% 29.60x
Furniture Shopping 10.17% 28.87x
Toys Shopping 1.17% 27.62x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 4.00% 27.57x
Women Shoppers 3.00% 24.17x
Party Suppliers 1.08% 24.09x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female