Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 18.7 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 47.14% 26.90x
Ebay Shoppers 63.57% 26.21x
Home Exterior Design Enthusiasts 45.71% 23.24x
Home Decor Shoppers 54.29% 23.22x
Apartment Furniture Shoppers 42.86% 22.95x
Discount Big Box Shoppers 45.71% 22.18x
TV Game Show Fans 44.29% 20.99x
Big Box Shoppers 49.29% 20.88x
First Aid Researchers 46.43% 20.86x
Department Store Shoppers 52.86% 20.81x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 2.25x
The North Face 0.01% 1.74x
Ann Taylor 0.01% 1.71x
Hollister 0.02% 1.49x
Johnston and Murphy 0.02% 1.30x
Forever 21 0.02% 1.22x
American Apparel 0.01% 1.15x
Jos A. Bank Clothiers 0.02% 1.09x
Carhartt 0.14% 1.05x
Brooks Brothers 0.01% 1.01x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is omahasteaks.com.

Website Composition Index
omahasteaks.com 22.02% 60.40x
tradingblvd.com 12.05% 32.06x
cvs.com 12.43% 31.47x
answers.yahoo.com 13.09% 30.80x
kmart.com 18.73% 29.92x
misterstocks.com 11.68% 29.91x
misspennystocks.com 10.52% 27.59x
informationvine.com 14.23% 27.29x
mortgageafterlife.com 14.87% 26.24x
editorchoice.com 10.31% 26.09x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 9.23% 73.26x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 3.80% 41.40x
Furniture Shopping 6.51% 39.94x
Appliances & Reviews 17.10% 26.73x
Sewing, Embroidery & Quilting 2.31% 25.08x
Power Tools 3.12% 22.23x
Garden Power Equipment 3.39% 21.25x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.99% 21.13x
People Search 5.43% 17.96x
Electronic Accessories 4.61% 17.90x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female