Explore the Discount Shopping Audience
Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 242 thousand unique devices whose actions qualify for the Discount Shopping audience.
INTERESTS
The Discount Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Shopping audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 72.42% | 31.26x |
| Big Box Shoppers | 77.33% | 30.36x |
| Spa and Pool Owners | 65.74% | 26.54x |
| Blender Shoppers | 65.80% | 26.49x |
| Generic Prescription Drug Shoppers | 63.69% | 25.95x |
| Discount Big Box Shoppers | 62.39% | 25.69x |
| Retired Health Insurance Researchers | 58.88% | 25.61x |
| Home Exterior Design Enthusiasts | 59.68% | 25.57x |
| Home Medical Supplies Shoppers | 64.69% | 25.28x |
| Department Store Shoppers | 62.91% | 24.94x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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APPAREL RETAILERS
The Discount Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 2.25x |
| Belk | 0.01% | 1.85x |
| REI | 0.01% | 1.48x |
| Dressbarn | 0.04% | 1.40x |
| Johnston and Murphy | 0.07% | 1.36x |
| Carhartt | 0.18% | 1.32x |
| Armani | 0.02% | 1.30x |
| Chicos | 0.04% | 1.30x |
| The North Face | 0.01% | 1.25x |
| Jos A. Bank Clothiers | 0.04% | 1.24x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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WEBSITES
The Discount Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Shopping audience is compare99.com.
| Website | Composition | Index |
| compare99.com | 28.88% | 506.02x |
| pricefalls.com | 10.96% | 446.28x |
| shopsales.us | 38.37% | 351.53x |
| bizrate.com | 10.87% | 317.35x |
| bestdiscounts.us | 6.58% | 245.60x |
| 2017savings.com | 20.07% | 221.71x |
| puritan.com | 4.31% | 209.42x |
| crutchfield.com | 3.69% | 171.76x |
| harborfreight.com | 19.11% | 157.93x |
| truevalue.com | 7.15% | 157.38x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Shopping audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 6.62% | 117.16x |
| As Seen On TV Products | 0.42% | 107.68x |
| Rural Living | 0.65% | 105.05x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.70% | 101.01x |
| ISPs & Local Services | 0.23% | 96.66x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 2.25% | 85.23x |
| Holiday Gifts | 3.02% | 72.06x |
| Flags & Trump | 0.39% | 71.05x |
| Shopping Catalogs | 8.20% | 63.73x |
| Concert Posters | 1.72% | 57.12x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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DEMOGRAPHICS
The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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