Explore the Discount Shopping Audience
Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 57.4 thousand unique devices whose actions qualify for the Discount Shopping audience.
INTERESTS
The Discount Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Shopping audience is Big Box Shoppers.
| Interest | Composition | Index |
| Big Box Shoppers | 70.73% | 29.45x |
| Generic Prescription Drug Shoppers | 65.69% | 28.78x |
| Discount Big Box Shoppers | 64.72% | 28.71x |
| Budget Grocery Shoppers | 63.41% | 27.67x |
| Home Decor Shoppers | 62.93% | 27.56x |
| Department Store Shoppers | 62.60% | 26.10x |
| Ebay Shoppers | 64.39% | 25.93x |
| Apartment Furniture Shoppers | 54.63% | 25.07x |
| Online Home Decor Shoppers | 52.36% | 24.64x |
| Hardware Shoppers | 51.38% | 24.60x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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APPAREL RETAILERS
The Discount Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Shopping audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 2.51x |
| Supreme | 0.01% | 2.25x |
| Journeys | 0.03% | 2.24x |
| Dressbarn | 0.02% | 1.96x |
| Aeropostale | 0.02% | 1.77x |
| The North Face | 0.01% | 1.74x |
| Buckle | 0.02% | 1.74x |
| Ann Taylor | 0.01% | 1.71x |
| Coach | 0.02% | 1.69x |
| Chicos | 0.04% | 1.62x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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WEBSITES
The Discount Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Shopping audience is fishpond.com.
| Website | Composition | Index |
| fishpond.com | 18.38% | 205.48x |
| symptomfind.com | 9.66% | 102.49x |
| homeandgardenideas.com | 9.81% | 83.42x |
| forlocations.com | 9.47% | 83.32x |
| mutually.com | 9.24% | 81.36x |
| 360daily.com | 10.81% | 81.17x |
| picmonkey.com | 7.62% | 78.50x |
| shopping.net | 39.58% | 78.37x |
| stantondaily.com | 10.59% | 76.73x |
| thebuzztube.com | 10.86% | 75.79x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Shopping audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.24% | 67.02x |
| Concert Posters | 1.15% | 55.53x |
| Shopping Catalogs | 4.44% | 54.31x |
| Holiday Gifts | 1.39% | 49.21x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.81% | 41.97x |
| Vitamin Shoppers | 7.01% | 41.34x |
| Construction Apparel | 2.61% | 40.34x |
| Mail Order Food | 3.66% | 37.27x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 6.13% | 36.54x |
| Costumes | 0.71% | 35.79x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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DEMOGRAPHICS
The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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