Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 916.7 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 916.7 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 50.54% 19.74x
Budget Grocery Shoppers 39.03% 19.23x
Discount Big Box Shoppers 33.53% 18.86x
Spa and Pool Owners 37.22% 18.43x
Phone Accessory Shoppers 48.06% 17.96x
Home Decor Shoppers 33.15% 16.97x
Chandelier and Lamp Shoppers 38.30% 16.88x
Pain Medication Users 39.87% 16.77x
Retirees 32.51% 16.21x
Flower & Gift Basket Shoppers 32.60% 15.83x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.48x
Carhartt 0.19% 1.26x
Belk 0.01% 1.16x
Dressbarn 0.03% 1.13x
Eddie Bauer 0.01% 1.08x
Chicos 0.03% 1.00x
Coach 0.04% 0.99x
Lane Bryant 0.03% 0.98x
Old Navy 0.04% 0.91x
Levi Strauss 0.01% 0.89x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is factorybrandoutlets.com.

Website Composition Index
factorybrandoutlets.com 2.05% 284.10x
outletfactorystore.com 5.05% 252.46x
hanutt.com 1.58% 233.06x
searchall.com 1.27% 230.32x
selloscope.com 1.25% 207.70x
shopzilla.com 3.15% 200.68x
bizrate.com 9.41% 199.98x
mypillow.com 1.34% 194.72x
shopsteal.us 7.62% 187.47x
shopperstop.us 7.70% 179.68x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.59% 47.85x
As Seen On TV Products 0.40% 44.86x
Holiday Gifts 2.85% 36.06x
Home Improvement Contractor 6.76% 34.63x
Flags & Trump 0.28% 31.65x
Home Decoration - Crafts & Kids 4.68% 29.72x
Shopping Catalogs 7.15% 27.65x
ISPs & Local Services 0.29% 25.90x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.38% 25.89x
Men's Fashion Shopping 0.37% 23.76x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999