Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 36.2 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 67.03% 28.19x
Discount Big Box Shoppers 60.54% 27.48x
Budget Grocery Shoppers 58.11% 27.45x
Ebay Shoppers 66.76% 27.21x
Generic Prescription Drug Shoppers 61.62% 27.09x
Home Decor Shoppers 61.08% 26.24x
Home Exterior Design Enthusiasts 50.54% 25.19x
Hardware Shoppers 48.65% 24.78x
Department Store Shoppers 59.73% 24.76x
Online Home Decor Shoppers 50.00% 24.40x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.51x
Supreme 0.01% 2.25x
Dressbarn 0.02% 1.96x
The North Face 0.01% 1.74x
Ann Taylor 0.01% 1.71x
Coach 0.02% 1.69x
Hollister 0.02% 1.49x
Armani 0.01% 1.49x
J. Crew 0.02% 1.40x
Madewell 0.01% 1.35x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is shopping.net.

Website Composition Index
shopping.net 29.84% 87.41x
answersite.com 14.67% 85.33x
theweb.com 11.79% 70.21x
blair.com 16.59% 63.38x
historyinorbit.com 9.06% 60.59x
dotafire.com 9.92% 59.70x
walmart.com 25.57% 55.74x
lifebru.com 9.10% 54.59x
jetlaggin.com 12.16% 52.73x
yellowpages.com 27.41% 52.03x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.56% 77.97x
Shopping Catalogs 4.20% 53.77x
Vitamin Shoppers 5.95% 52.16x
Custom Gifts 5.26% 48.92x
Construction Apparel 2.13% 44.04x
Medical Supplies 4.68% 43.92x
Hobby Vehicles 3.29% 41.36x
Mail Order Food 3.72% 38.25x
Chef & Restaurant Resources 2.66% 37.86x
Yard Structures 3.45% 37.66x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female