Dstillery Audiences

DISCOUNT SHOPPING

Audience Size: 578.8 Thousand Devices

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 578.8 thousand unique devices whose actions qualify for the Discount Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 53.04% 25.18x
Budget Grocery Shoppers 49.12% 24.87x
Spa and Pool Owners 45.28% 23.98x
Home Medical Supplies Shoppers 41.35% 23.55x
Discount Big Box Shoppers 41.77% 23.01x
Pain Medication Users 45.79% 21.90x
Home Decor Shoppers 40.68% 21.83x
Retirees 36.51% 21.64x
Phone Accessory Shoppers 49.03% 21.49x
Chandelier and Lamp Shoppers 43.92% 21.29x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.08x
Dressbarn 0.06% 1.60x
Hollister 0.03% 1.33x
Michael Kors 0.03% 1.33x
Express Outlets 0.00% 1.26x
Carhartt 0.16% 1.25x
The Childrens Place 0.06% 1.25x
Jos A. Bank Clothiers 0.16% 1.15x
Aeropostale 0.02% 1.12x
LOFT 0.05% 1.07x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is outletfactorystore.com.

Website Composition Index
outletfactorystore.com 5.00% 350.97x
bizrate.com 9.17% 293.08x
shopzilla.com 3.24% 275.99x
shopsteal.us 7.92% 273.15x
shopperstop.us 7.74% 256.34x
compare99.com 26.33% 246.92x
pricefalls.com 12.92% 219.23x
doingup.com 3.15% 198.60x
cambridgelsat.com 2.49% 190.70x
2016prices.com 4.38% 161.50x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.44% 62.80x
Rural Living 0.65% 61.93x
Home Improvement Contractor 6.88% 54.34x
Holiday Gifts 3.37% 48.98x
Flags & Trump 0.34% 47.69x
Assorted Topics (Cooking, Games, Viral Media) 0.54% 40.86x
ISPs & Local Services 0.27% 39.14x
Home Decoration - Crafts & Kids 5.51% 37.58x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.21% 34.39x
Shopping Catalogs 8.15% 34.34x
Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female