DISCOUNT SHOPPING

Audience Size: 18.7 Thousand Devices

View All Audiences

Explore the Discount Shopping Audience

Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Discount Shopping audience.

INTERESTS

The Discount Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Shopping audience is Online Home Decor Shoppers.

Interest	Composition	Index
Online Home Decor Shoppers	47.14%	26.90x
Ebay Shoppers	63.57%	26.21x
Home Exterior Design Enthusiasts	45.71%	23.24x
Home Decor Shoppers	54.29%	23.22x
Apartment Furniture Shoppers	42.86%	22.95x
Discount Big Box Shoppers	45.71%	22.18x
TV Game Show Fans	44.29%	20.99x
Big Box Shoppers	49.29%	20.88x
First Aid Researchers	46.43%	20.86x
Department Store Shoppers	52.86%	20.81x

Composition Percentage: The overlap percentage between the Discount Shopping audience and the Interest attribute.

Index: A comparison of the Discount Shopping audience to the internet population.

APPAREL RETAILERS

The Discount Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.

Location	Composition	Index
Supreme	0.01%	2.25x
The North Face	0.01%	1.74x
Ann Taylor	0.01%	1.71x
Hollister	0.02%	1.49x
Johnston and Murphy	0.02%	1.30x
Forever 21	0.02%	1.22x
American Apparel	0.01%	1.15x
Jos A. Bank Clothiers	0.02%	1.09x
Carhartt	0.14%	1.05x
Brooks Brothers	0.01%	1.01x

Composition Percentage: The overlap percentage between the Discount Shopping audience and the Location attribute.

Index: A comparison of the Discount Shopping audience to the internet population.

WEBSITES

The Discount Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Shopping audience is omahasteaks.com.

Website	Composition	Index
omahasteaks.com	22.02%	60.40x
tradingblvd.com	12.05%	32.06x
cvs.com	12.43%	31.47x
answers.yahoo.com	13.09%	30.80x
kmart.com	18.73%	29.92x
misterstocks.com	11.68%	29.91x
misspennystocks.com	10.52%	27.59x
informationvine.com	14.23%	27.29x
mortgageafterlife.com	14.87%	26.24x
editorchoice.com	10.31%	26.09x

Composition Percentage: The overlap percentage between the Discount Shopping audience and the Web attribute.

Index: A comparison of the Discount Shopping audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Shopping audience is Antiques & Auctions.

Content Affinity	Composition	Index
Antiques & Auctions	9.23%	73.26x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews)	3.80%	41.40x
Furniture Shopping	6.51%	39.94x
Appliances & Reviews	17.10%	26.73x
Sewing, Embroidery & Quilting	2.31%	25.08x
Power Tools	3.12%	22.23x
Garden Power Equipment	3.39%	21.25x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.99%	21.13x
People Search	5.43%	17.96x
Electronic Accessories	4.61%	17.90x

Composition Percentage: The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.

Index: A comparison of the Discount Shopping audience to the internet population.

DEMOGRAPHICS

The Discount Shopping audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female