Explore the Discount Shopping Audience
Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Discount Shopping audience.
INTERESTS
The Discount Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Shopping audience is Ebay Shoppers.
| Interest | Composition | Index |
| Ebay Shoppers | 64.80% | 29.52x |
| Black Friday Comparison Shoppers | 59.20% | 24.79x |
| Christmas Lights Shoppers | 46.40% | 23.91x |
| Online Home Decor Shoppers | 35.20% | 23.13x |
| Discount Big Box Shoppers | 43.20% | 22.61x |
| Home Decor Shoppers | 41.60% | 20.14x |
| Big Box Shoppers | 40.80% | 18.80x |
| Sale Seekers | 31.20% | 18.18x |
| Budget Grocery Shoppers | 36.80% | 18.16x |
| Retired Health Insurance Researchers | 35.20% | 17.60x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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APPAREL RETAILERS
The Discount Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Shopping audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 2.25x |
| The North Face | 0.01% | 1.74x |
| Ann Taylor | 0.01% | 1.71x |
| Hollister | 0.02% | 1.49x |
| Johnston and Murphy | 0.02% | 1.30x |
| Forever 21 | 0.02% | 1.22x |
| American Apparel | 0.01% | 1.15x |
| Jos A. Bank Clothiers | 0.02% | 1.09x |
| Brooks Brothers | 0.01% | 1.01x |
| Carhartt | 0.08% | 0.41x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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WEBSITES
The Discount Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Shopping audience is kmart.com.
| Website | Composition | Index |
| kmart.com | 15.54% | 30.72x |
| sportsmansguide.com | 18.19% | 30.08x |
| directexpose.com | 13.17% | 28.62x |
| m.ebay.com | 17.44% | 27.34x |
| mediavine.com | 16.03% | 25.53x |
| trend-chaser.com | 17.98% | 25.02x |
| unpuzzlefinance.com | 16.71% | 24.98x |
| answers.com | 12.39% | 24.14x |
| financialadvisorheroes.com | 19.26% | 24.04x |
| icepop.com | 26.72% | 23.79x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Shopping audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 7.28% | 80.66x |
| Power Tools | 3.72% | 33.50x |
| Electronic Accessories | 5.75% | 28.82x |
| Appliances & Reviews | 11.34% | 25.20x |
| Woodwork | 4.74% | 21.32x |
| Garden Power Equipment | 3.38% | 21.15x |
| Gun Enthusiast - Rifles & Ammo | 6.43% | 19.57x |
| Fishing | 3.72% | 19.25x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.69% | 18.08x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.86% | 16.27x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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DEMOGRAPHICS
The Discount Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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