Explore the Discount Shopping Audience
Below you'll find more information about the Discount Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 916.7 thousand unique devices whose actions qualify for the Discount Shopping audience.
INTERESTS
The Discount Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Shopping audience is As Seen on TV Shoppers.
| Interest | Composition | Index |
| As Seen on TV Shoppers | 50.54% | 19.74x |
| Budget Grocery Shoppers | 39.03% | 19.23x |
| Discount Big Box Shoppers | 33.53% | 18.86x |
| Spa and Pool Owners | 37.22% | 18.43x |
| Phone Accessory Shoppers | 48.06% | 17.96x |
| Home Decor Shoppers | 33.15% | 16.97x |
| Chandelier and Lamp Shoppers | 38.30% | 16.88x |
| Pain Medication Users | 39.87% | 16.77x |
| Retirees | 32.51% | 16.21x |
| Flower & Gift Basket Shoppers | 32.60% | 15.83x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Interest attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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APPAREL RETAILERS
The Discount Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Shopping audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.48x |
| Carhartt | 0.19% | 1.26x |
| Belk | 0.01% | 1.16x |
| Dressbarn | 0.03% | 1.13x |
| Eddie Bauer | 0.01% | 1.08x |
| Chicos | 0.03% | 1.00x |
| Coach | 0.04% | 0.99x |
| Lane Bryant | 0.03% | 0.98x |
| Old Navy | 0.04% | 0.91x |
| Levi Strauss | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Location attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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WEBSITES
The Discount Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Shopping audience is factorybrandoutlets.com.
| Website | Composition | Index |
| factorybrandoutlets.com | 2.05% | 284.10x |
| outletfactorystore.com | 5.05% | 252.46x |
| hanutt.com | 1.58% | 233.06x |
| searchall.com | 1.27% | 230.32x |
| selloscope.com | 1.25% | 207.70x |
| shopzilla.com | 3.15% | 200.68x |
| bizrate.com | 9.41% | 199.98x |
| mypillow.com | 1.34% | 194.72x |
| shopsteal.us | 7.62% | 187.47x |
| shopperstop.us | 7.70% | 179.68x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Web attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Shopping audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.59% | 47.85x |
| As Seen On TV Products | 0.40% | 44.86x |
| Holiday Gifts | 2.85% | 36.06x |
| Home Improvement Contractor | 6.76% | 34.63x |
| Flags & Trump | 0.28% | 31.65x |
| Home Decoration - Crafts & Kids | 4.68% | 29.72x |
| Shopping Catalogs | 7.15% | 27.65x |
| ISPs & Local Services | 0.29% | 25.90x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.38% | 25.89x |
| Men's Fashion Shopping | 0.37% | 23.76x |
Composition Percentage:
The overlap percentage between the Discount Shopping audience and the Content Affinity attribute.
Index: A comparison of the Discount Shopping audience to the internet population.
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DEMOGRAPHICS
The Discount Shopping audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999
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