Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 23 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 23 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 27.09% 6.56x
Home Lending Researchers 9.37% 5.95x
Affordable Hotel Bookers 11.98% 5.91x
Major Airline Customers 11.22% 5.87x
Discount Flight Searchers 9.96% 5.87x
Vacation Rental Accommodation Researchers 9.28% 5.82x
European Trip Planners 12.46% 5.77x
Vacation Planners 21.30% 5.48x
Travel Researchers 20.73% 5.30x
Luxury Boutique Hotel Researchers 23.10% 5.26x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.28x
Mens Wearhouse 0.39% 1.12x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hyatt.com.

Website Composition Index
hyatt.com 3.46% 13.90x
hotwire.com 7.11% 13.44x
omnihotels.com 1.29% 12.96x
jetblue.com 1.78% 12.58x
hotelguides.com 2.04% 12.44x
hotels.com 27.57% 12.36x
cheapoair.com 31.27% 12.15x
kayak.com 45.14% 11.96x
enterprise.com 3.23% 11.95x
choicehotels.com 9.26% 11.83x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 4.85% 5.01x
Smart Travel 2.50% 4.66x
Travel Adventure 5.75% 4.63x
Assorted Topics (Phone Cards, Construction, Food Reviews) 4.49% 4.45x
Cruise Vacations 7.11% 4.41x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.87% 4.32x
Dubai Travel 1.50% 4.19x
Promo Codes 2.41% 4.11x
Local Events & Travel Guide 2.92% 4.11x
Online Ticket Buyers 4.48% 4.02x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male