Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 773.2 Thousand Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 773.2 thousand unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 28.33% 27.47x
Work Comes First Travelers 20.80% 24.50x
Flight and Hotel Shoppers 55.22% 22.22x
Discount Flight Searchers 33.79% 14.90x
Home Buyers 17.49% 12.48x
Travel Researchers 28.40% 12.44x
Home Lending Researchers 20.60% 11.76x
Work Hard, Play Hard Travelers 15.26% 10.53x
Getaways Researchers 19.55% 10.46x
Realtors & Real Estate Researchers 10.91% 10.28x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.68x
J. Crew 0.01% 1.48x
LOFT 0.02% 1.43x
Gap 0.02% 1.36x
Urban Outfitters 0.02% 1.31x
Old Navy 0.03% 1.29x
Jos A. Bank Clothiers 0.01% 1.27x
Buckle 0.02% 1.23x
Chicos 0.02% 1.21x
Zumiez 0.03% 1.18x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is orbitz.com.

Website Composition Index
orbitz.com 1.79% 125.53x
travelocity.com 2.91% 121.57x
hotels.com 5.05% 109.87x
expedia.com 8.99% 102.29x
cheapoair.com 38.21% 101.96x
flyfrontier.com 10.53% 60.72x
hertz.com 2.96% 54.76x
travelmath.com 44.50% 39.67x
priceline.com 38.61% 31.96x
esky.com 3.73% 30.68x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 18.14x
Mexico Travel 0.03% 12.50x
Weather Information 0.05% 11.73x
Moving & Storage 0.02% 11.52x
Upstate New York State Athletics 0.03% 10.78x
Beach Vacations 0.06% 10.36x
Smart Travel 0.74% 10.11x
Meeting Planning & Hotels 0.04% 10.06x
Mid-Atlantic Beaches 0.02% 9.92x
South Carolina Beach Travel 0.01% 9.08x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male