Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 24.7 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 16.95% 6.64x
Discount Flight Searchers 13.78% 5.90x
Vacation Planners 14.49% 5.90x
Home Lending Researchers 13.73% 5.84x
Major Airline Customers 14.50% 5.79x
Luxury Boutique Hotel Researchers 15.24% 5.75x
Travel Researchers 13.69% 5.63x
European Trip Planners 16.38% 5.63x
Affordable Hotel Bookers 14.35% 5.52x
Vacation Rental Accommodation Researchers 12.60% 5.43x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.39x
Armani 0.02% 1.36x
Ann Taylor 0.01% 1.34x
Brooks Brothers 0.02% 1.33x
Tommy Bahama 0.01% 1.32x
Hugo Boss 0.02% 1.31x
Kate Spade 0.02% 1.30x
Lululemon 0.03% 1.26x
Zara 0.02% 1.26x
White House Black Market 0.04% 1.26x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 12.09% 11.89x
hyatt.com 1.14% 11.82x
hotelguides.com 1.11% 11.58x
cheapoair.com 29.38% 10.89x
choicehotels.com 6.27% 10.82x
enterprise.com 1.07% 10.77x
southwest.com 5.13% 10.62x
flights.com 1.82% 10.37x
kayak.com 53.68% 10.36x
hotels.com 37.32% 10.30x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 2.14% 5.35x
South Carolina Travel 0.05% 5.33x
Caribbean Vacation 1.21% 5.28x
European Museums, Restaurants & Events 0.75% 4.86x
Meeting Planning & Hotels 0.24% 4.82x
Mexico Travel 0.14% 4.79x
San Francisco Tourism 0.39% 4.68x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.32% 4.68x
London Tourism 0.05% 4.65x
Travel Adventure 4.02% 4.64x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male