Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 14.7 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 21.46% 9.18x
Family Adventures Travelers 20.99% 9.08x
Work Comes First Travelers 19.73% 8.87x
Discount Flight Searchers 20.09% 8.18x
Small Luxury SUV Auto Intenders 9.55% 8.08x
Vacation Planners 18.06% 7.86x
Home Lending Researchers 18.52% 7.68x
Travel Researchers 17.60% 7.27x
Major Airline Customers 18.30% 7.19x
Luxury Boutique Hotel Researchers 18.58% 7.13x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.21x
Victoria's Secret 0.01% 1.18x
Maurices 0.01% 1.06x
Mens Wearhouse 0.01% 1.04x
Carhartt 0.13% 0.96x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 12.77% 14.58x
choicehotels.com 3.46% 13.86x
flights.com 1.16% 13.28x
southwest.com 3.12% 13.03x
cheapoair.com 23.45% 13.02x
ritzcarlton.com 2.12% 12.43x
reservations.com 10.54% 12.43x
hilton.com 16.01% 12.32x
homeaway.com 1.15% 12.29x
momondo.com 1.03% 12.28x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.31% 7.33x
European Museums, Restaurants & Events 0.55% 6.63x
Mexico Travel 0.09% 6.59x
Caribbean Vacation 1.66% 6.57x
San Francisco Tourism 0.16% 6.52x
Apartment & Community Real Estate Researchers 0.05% 6.48x
Meeting Planning & Hotels 0.18% 6.30x
National Parks 0.62% 6.27x
Southern California Cluster 0.06% 6.18x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 6.11x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female