Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 2.1 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 47.00% 25.12x
Work Comes First Travelers 40.48% 23.18x
Flight and Hotel Shoppers 55.06% 21.44x
Discount Flight Searchers 42.53% 17.48x
Home Lending Researchers 32.09% 14.00x
Home Buyers 28.29% 13.78x
Work Hard, Play Hard Travelers 27.58% 13.04x
Vacation Rental Accommodation Researchers 22.26% 12.45x
Vacation Planners 30.74% 12.29x
Realtors & Real Estate Researchers 23.85% 12.27x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.56x
Michael Kors 0.01% 1.52x
Gap 0.02% 1.36x
Express 0.02% 1.35x
Aeropostale 0.02% 1.31x
Hollister 0.01% 1.31x
Banana Republic 0.02% 1.31x
Old Navy 0.04% 1.22x
Chicos 0.02% 1.19x
Talbots 0.01% 1.16x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 5.33% 84.60x
hotels.com 22.76% 63.90x
reservations.com 1.92% 59.12x
hilton.com 3.20% 55.26x
cheapoair.com 28.56% 51.97x
enterprise.com 1.09% 44.76x
flyfrontier.com 7.07% 43.74x
hertz.com 3.14% 42.43x
jetsetter.com 1.34% 34.72x
officedepot.com 3.12% 31.19x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.18% 21.63x
Institutional Investing 0.05% 18.60x
Fashion & Retail 0.23% 17.36x
Furniture Shopping 1.14% 17.35x
Electronic Cabling 0.02% 17.00x
Auctions & Repossessions 0.03% 16.20x
Pre-Built Home Researchers 0.07% 16.02x
Custom Gifts 0.08% 16.02x
Illinois 0.05% 15.78x
Party Suppliers 0.07% 15.65x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male