Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 19.7 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 18.27% 7.05x
Family Adventures Travelers 16.44% 7.01x
Work Comes First Travelers 16.08% 6.87x
Discount Flight Searchers 14.94% 6.40x
Vacation Planners 15.39% 6.27x
Home Lending Researchers 15.16% 6.12x
Major Airline Customers 16.39% 6.01x
Travel Researchers 14.24% 5.88x
Luxury Boutique Hotel Researchers 16.63% 5.88x
European Trip Planners 16.47% 5.84x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.05x
Victoria's Secret 0.01% 1.01x
Mens Wearhouse 0.01% 1.00x
Carhartt 0.10% 0.96x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 13.48% 11.18x
choicehotels.com 3.95% 10.50x
cheapoair.com 25.77% 10.17x
flights.com 1.26% 10.07x
bestwestern.com 1.00% 9.98x
southwest.com 3.61% 9.97x
kayak.com 56.32% 9.71x
momondo.com 1.24% 9.57x
homeaway.com 1.43% 9.49x
reservations.com 11.32% 9.37x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.45% 5.76x
Mexico Travel 0.10% 5.29x
European Museums, Restaurants & Events 0.59% 5.24x
Caribbean Vacation 1.51% 5.20x
Meeting Planning & Hotels 0.20% 5.19x
San Francisco Tourism 0.20% 5.17x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 4.90x
National Parks 0.62% 4.89x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.36% 4.84x
Cruise Vacations 5.12% 4.83x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female