Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 21.8 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 31.47% 6.77x
Affordable Hotel Bookers 14.82% 6.24x
Vacation Rental Accommodation Researchers 13.04% 6.02x
European Trip Planners 13.88% 5.94x
Discount Flight Searchers 13.03% 5.88x
Major Airline Customers 15.80% 5.87x
Vacation Planners 24.89% 5.64x
Home Buyers 10.36% 5.44x
Travel Researchers 25.09% 5.43x
Luxury Boutique Hotel Researchers 28.42% 5.38x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Intermix.

Location Composition Index
Intermix 0.01% 1.54x
Tommy Bahama 0.03% 1.50x
Ann Taylor 0.03% 1.46x
Armani 0.03% 1.46x
Zara 0.04% 1.46x
Saint Laurent Paris 0.01% 1.45x
Uniqlo 0.02% 1.45x
Hugo Boss 0.02% 1.44x
Levi Strauss 0.02% 1.44x
Joe's Jeans 0.01% 1.40x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hyatt.com.

Website Composition Index
hyatt.com 4.72% 17.58x
hotwire.com 5.16% 17.40x
hotels.com 23.15% 15.91x
omnihotels.com 1.75% 15.87x
hotelguides.com 2.11% 15.72x
jetblue.com 2.27% 15.44x
enterprise.com 4.38% 15.31x
cheapoair.com 31.85% 15.03x
choicehotels.com 9.87% 14.99x
kayak.com 42.50% 14.95x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 7.70x
South Carolina Travel 0.19% 6.66x
Caribbean Vacation 1.45% 6.22x
Meeting Planning & Hotels 0.40% 5.87x
European Museums, Restaurants & Events 1.43% 5.67x
Beach Vacations 6.71% 5.47x
San Francisco Tourism 0.90% 5.45x
Smart Travel 2.95% 5.44x
Travel Adventure 6.50% 5.44x
London Tourism 0.18% 5.44x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male