Explore the Discount Travel Audience
Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 million unique devices whose actions qualify for the Discount Travel audience.
INTERESTS
The Discount Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 26.29% | 6.34x |
| Family Adventures Travelers | 23.82% | 6.28x |
| Work Comes First Travelers | 23.52% | 6.12x |
| Discount Flight Searchers | 17.33% | 5.66x |
| Vacation Planners | 21.71% | 5.47x |
| Home Lending Researchers | 19.62% | 5.43x |
| Major Airline Customers | 19.02% | 5.40x |
| Travel Researchers | 19.62% | 5.20x |
| Luxury Boutique Hotel Researchers | 22.44% | 5.19x |
| European Trip Planners | 21.29% | 5.16x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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APPAREL RETAILERS
The Discount Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Travel audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.01% | 1.38x |
| Armani | 0.02% | 1.36x |
| Madewell | 0.02% | 1.34x |
| Kate Spade | 0.02% | 1.33x |
| Lululemon | 0.04% | 1.33x |
| Hugo Boss | 0.03% | 1.32x |
| Bonobos | 0.01% | 1.32x |
| American Apparel | 0.02% | 1.32x |
| Free People | 0.02% | 1.32x |
| Tommy Bahama | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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WEBSITES
The Discount Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 12.72% | 10.59x |
| choicehotels.com | 5.05% | 10.02x |
| cheapoair.com | 25.39% | 9.84x |
| southwest.com | 4.34% | 9.60x |
| flights.com | 1.61% | 9.52x |
| bestwestern.com | 1.30% | 9.34x |
| homeaway.com | 1.80% | 9.16x |
| kayak.com | 56.17% | 9.01x |
| hotels.com | 39.67% | 8.80x |
| momondo.com | 1.20% | 8.73x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 1.82% | 5.22x |
| Caribbean Vacation | 1.34% | 4.83x |
| South Carolina Travel | 0.04% | 4.77x |
| Meeting Planning & Hotels | 0.22% | 4.73x |
| European Museums, Restaurants & Events | 0.69% | 4.68x |
| Mexico Travel | 0.12% | 4.64x |
| San Francisco Tourism | 0.32% | 4.53x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 2.40% | 4.47x |
| National Parks | 0.76% | 4.39x |
| Travel Adventure | 4.01% | 4.37x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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DEMOGRAPHICS
The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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