Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 3.5 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 44.28% 23.54x
Work Comes First Travelers 39.21% 22.09x
Flight and Hotel Shoppers 51.18% 21.62x
Discount Flight Searchers 41.92% 18.58x
Home Lending Researchers 32.78% 14.72x
Vacation Planners 33.22% 14.37x
Work Hard, Play Hard Travelers 29.12% 14.36x
Home Buyers 26.43% 13.52x
Vacation Rental Accommodation Researchers 23.63% 13.34x
Las Vegas Hotel Researchers 30.69% 13.09x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 9.60% 50.24x
choicehotels.com 1.72% 44.89x
reservations.com 5.93% 41.18x
ritzcarlton.com 1.09% 40.48x
hilton.com 8.76% 40.06x
hotels.com 37.86% 38.79x
cheapoair.com 22.29% 37.14x
ncl.com 1.27% 32.09x
airfarewatchdog.com 4.48% 29.94x
flyfrontier.com 5.00% 29.62x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.33% 17.30x
Electronic Document Assembly 0.02% 16.75x
Electronic Cabling 0.07% 16.00x
Pre-Built Home Researchers 0.25% 15.86x
Apartment & Community Real Estate Researchers 0.01% 15.35x
Institutional Investing 0.14% 15.32x
Caribbean Vacation 1.06% 15.03x
Cruise Vacations 3.06% 14.61x
Home Improvement Contractor 0.01% 14.60x
Furniture Shopping 3.68% 14.50x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male