Explore the Discount Travel Audience
Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 23 million unique devices whose actions qualify for the Discount Travel audience.
INTERESTS
The Discount Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 27.09% | 6.56x |
| Home Lending Researchers | 9.37% | 5.95x |
| Affordable Hotel Bookers | 11.98% | 5.91x |
| Major Airline Customers | 11.22% | 5.87x |
| Discount Flight Searchers | 9.96% | 5.87x |
| Vacation Rental Accommodation Researchers | 9.28% | 5.82x |
| European Trip Planners | 12.46% | 5.77x |
| Vacation Planners | 21.30% | 5.48x |
| Travel Researchers | 20.73% | 5.30x |
| Luxury Boutique Hotel Researchers | 23.10% | 5.26x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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APPAREL RETAILERS
The Discount Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Travel audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.27% | 1.28x |
| Mens Wearhouse | 0.39% | 1.12x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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WEBSITES
The Discount Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Travel audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 3.46% | 13.90x |
| hotwire.com | 7.11% | 13.44x |
| omnihotels.com | 1.29% | 12.96x |
| jetblue.com | 1.78% | 12.58x |
| hotelguides.com | 2.04% | 12.44x |
| hotels.com | 27.57% | 12.36x |
| cheapoair.com | 31.27% | 12.15x |
| kayak.com | 45.14% | 11.96x |
| enterprise.com | 3.23% | 11.95x |
| choicehotels.com | 9.26% | 11.83x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 4.85% | 5.01x |
| Smart Travel | 2.50% | 4.66x |
| Travel Adventure | 5.75% | 4.63x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 4.49% | 4.45x |
| Cruise Vacations | 7.11% | 4.41x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.87% | 4.32x |
| Dubai Travel | 1.50% | 4.19x |
| Promo Codes | 2.41% | 4.11x |
| Local Events & Travel Guide | 2.92% | 4.11x |
| Online Ticket Buyers | 4.48% | 4.02x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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DEMOGRAPHICS
The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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