Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 20.5 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 27.97% 6.68x
Affordable Hotel Bookers 14.79% 6.18x
Vacation Rental Accommodation Researchers 12.16% 6.02x
European Trip Planners 13.17% 5.82x
Major Airline Customers 15.39% 5.69x
Vacation Planners 23.44% 5.67x
Travel Researchers 24.60% 5.40x
Luxury Boutique Hotel Researchers 28.79% 5.39x
Luxury Travel Researchers 8.90% 5.30x
Home Buyers 8.78% 5.29x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.52x
Joe's Jeans 0.01% 1.50x
Patagonia 0.01% 1.49x
Tommy Bahama 0.03% 1.44x
Intermix 0.01% 1.42x
Ralph Lauren 0.01% 1.41x
Zara 0.03% 1.39x
American Apparel 0.03% 1.36x
Levi Strauss 0.01% 1.36x
Brooks Brothers 0.04% 1.36x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is sharetrips.com.

Website Composition Index
sharetrips.com 0.01% 18.98x
bookingwiz.com 0.01% 18.51x
hgvclub.com 0.01% 18.42x
pnf.com 0.06% 18.30x
whatscheaper.com 0.65% 18.14x
starwoodhotels.com 1.56% 18.09x
extendedstayamerica.com 0.04% 18.06x
hotwire.com 5.71% 17.98x
justfly.com 0.08% 17.97x
budget.com 0.05% 17.93x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 7.71x
South Carolina Travel 0.25% 6.74x
Caribbean Vacation 1.34% 6.67x
Meeting Planning & Hotels 0.45% 5.85x
European Museums, Restaurants & Events 1.54% 5.79x
Travel Adventure 6.87% 5.67x
Beach Vacations 7.30% 5.63x
San Francisco Tourism 1.04% 5.59x
Smart Travel 3.34% 5.57x
London Tourism 0.23% 5.37x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000