Explore the Discount Travel Audience
Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 million unique devices whose actions qualify for the Discount Travel audience.
INTERESTS
The Discount Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 27.97% | 6.68x |
| Affordable Hotel Bookers | 14.79% | 6.18x |
| Vacation Rental Accommodation Researchers | 12.16% | 6.02x |
| European Trip Planners | 13.17% | 5.82x |
| Major Airline Customers | 15.39% | 5.69x |
| Vacation Planners | 23.44% | 5.67x |
| Travel Researchers | 24.60% | 5.40x |
| Luxury Boutique Hotel Researchers | 28.79% | 5.39x |
| Luxury Travel Researchers | 8.90% | 5.30x |
| Home Buyers | 8.78% | 5.29x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Curious about what else the Discount Travel audience is interested in?
Sign Up
APPAREL RETAILERS
The Discount Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Travel audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.01% | 1.52x |
| Joe's Jeans | 0.01% | 1.50x |
| Patagonia | 0.01% | 1.49x |
| Tommy Bahama | 0.03% | 1.44x |
| Intermix | 0.01% | 1.42x |
| Ralph Lauren | 0.01% | 1.41x |
| Zara | 0.03% | 1.39x |
| American Apparel | 0.03% | 1.36x |
| Levi Strauss | 0.01% | 1.36x |
| Brooks Brothers | 0.04% | 1.36x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Want to find more of the Discount Travel audience in the real world?
Sign Up
WEBSITES
The Discount Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Travel audience is sharetrips.com.
| Website | Composition | Index |
| sharetrips.com | 0.01% | 18.98x |
| bookingwiz.com | 0.01% | 18.51x |
| hgvclub.com | 0.01% | 18.42x |
| pnf.com | 0.06% | 18.30x |
| whatscheaper.com | 0.65% | 18.14x |
| starwoodhotels.com | 1.56% | 18.09x |
| extendedstayamerica.com | 0.04% | 18.06x |
| hotwire.com | 5.71% | 17.98x |
| justfly.com | 0.08% | 17.97x |
| budget.com | 0.05% | 17.93x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Want to see more of the websites the Discount Travel audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Travel audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 7.71x |
| South Carolina Travel | 0.25% | 6.74x |
| Caribbean Vacation | 1.34% | 6.67x |
| Meeting Planning & Hotels | 0.45% | 5.85x |
| European Museums, Restaurants & Events | 1.54% | 5.79x |
| Travel Adventure | 6.87% | 5.67x |
| Beach Vacations | 7.30% | 5.63x |
| San Francisco Tourism | 1.04% | 5.59x |
| Smart Travel | 3.34% | 5.57x |
| London Tourism | 0.23% | 5.37x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Want to see more of the Content Affinities the Discount Travel audience visits?
Sign Up
DEMOGRAPHICS
The Discount Travel audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
Interested in seeing other demographic characteristics of the Discount Travel audience?
Sign Up