Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 1.6 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 37.04% 28.94x
Work Comes First Travelers 30.31% 26.35x
Flight and Hotel Shoppers 53.55% 23.61x
Discount Flight Searchers 36.21% 17.03x
Home Buyers 22.43% 13.83x
Home Lending Researchers 25.62% 13.73x
Work Hard, Play Hard Travelers 20.55% 12.71x
Realtors & Real Estate Researchers 15.92% 11.91x
Getaways Researchers 19.43% 11.72x
Travel Researchers 27.49% 11.69x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Coach.

Location Composition Index
Coach 0.01% 1.45x
Chicos 0.03% 1.40x
J. Crew 0.01% 1.25x
Journeys 0.04% 1.10x
Express 0.03% 1.10x
Hollister 0.02% 1.09x
Gap 0.02% 1.07x
The Childrens Place 0.03% 1.05x
Aeropostale 0.02% 1.05x
H&M 0.01% 1.02x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 2.79% 122.22x
hotels.com 13.36% 87.55x
cheapoair.com 36.24% 71.51x
flyfrontier.com 7.93% 55.93x
hertz.com 2.84% 54.10x
travelmath.com 33.77% 36.52x
cvs.com 2.53% 25.03x
smarter.com 1.37% 24.07x
esky.com 3.82% 23.70x
priceline.com 40.05% 23.67x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.09% 21.13x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 17.99x
South Carolina Beach Travel 0.02% 13.07x
Mexico Travel 0.03% 11.85x
Mid-Atlantic Beaches 0.03% 11.85x
Flower Shopping 0.02% 11.58x
Cruise Vacations 1.05% 11.34x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.03% 10.94x
National Parks 0.09% 10.73x
Weather Information 0.04% 10.22x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male