Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 18.9 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 29.57% 7.06x
Affordable Hotel Bookers 15.45% 6.51x
Vacation Rental Accommodation Researchers 12.44% 6.36x
European Trip Planners 13.47% 6.14x
Discount Flight Searchers 8.67% 6.13x
Major Airline Customers 15.58% 6.06x
Vacation Planners 24.11% 5.99x
Travel Researchers 25.14% 5.72x
Luxury Boutique Hotel Researchers 28.64% 5.69x
Home Buyers 9.73% 5.63x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.51x
Everlane 0.00% 1.50x
Tommy Bahama 0.04% 1.43x
Levi Strauss 0.01% 1.38x
Club Monaco 0.01% 1.38x
Lululemon 0.06% 1.36x
Columbia 0.01% 1.36x
Intermix 0.01% 1.35x
Urban Outfitters 0.05% 1.35x
Supreme 0.00% 1.32x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.31% 18.50x
hotwire.com 5.20% 18.20x
hyatt.com 7.22% 17.85x
hotels.com 22.42% 17.03x
omnihotels.com 2.28% 16.41x
hotelguides.com 2.43% 16.21x
jetblue.com 3.02% 15.84x
choicehotels.com 11.51% 15.60x
cheapoair.com 29.07% 15.50x
enterprise.com 6.52% 15.47x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 8.00x
South Carolina Travel 0.23% 7.05x
Caribbean Vacation 1.50% 6.69x
Meeting Planning & Hotels 0.45% 6.22x
European Museums, Restaurants & Events 1.59% 6.02x
Travel Adventure 7.19% 5.86x
Beach Vacations 7.41% 5.86x
Smart Travel 3.40% 5.76x
San Francisco Tourism 1.04% 5.74x
London Tourism 0.22% 5.69x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male