Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 3.6 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 47.44% 23.21x
Work Comes First Travelers 42.29% 21.63x
Flight and Hotel Shoppers 54.37% 20.40x
Discount Flight Searchers 44.09% 17.54x
Home Lending Researchers 33.96% 13.61x
Work Hard, Play Hard Travelers 30.87% 12.75x
Vacation Rental Accommodation Researchers 23.68% 12.71x
Vacation Planners 33.55% 12.65x
Home Buyers 29.30% 12.62x
Orlando Activities Researchers 19.81% 12.47x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.40x
Journeys 0.01% 1.00x
Victoria's Secret 0.01% 1.00x
Carhartt 0.09% 0.84x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 7.48% 58.78x
hotels.com 30.18% 46.45x
reservations.com 3.92% 46.31x
hilton.com 5.95% 44.78x
cheapoair.com 25.36% 39.31x
airfarewatchdog.com 3.42% 32.95x
hertz.com 3.08% 31.67x
flyfrontier.com 6.72% 30.19x
enterprise.com 1.17% 29.62x
caesars.com 1.07% 28.90x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.29% 18.88x
Electronic Document Assembly 0.02% 18.68x
Pre-Built Home Researchers 0.18% 17.51x
Consumer Rewards 0.02% 17.02x
Electronic Cabling 0.05% 16.61x
Institutional Investing 0.10% 15.66x
Franchising 0.01% 15.48x
Illinois Education 0.04% 15.43x
Furniture Shopping 2.58% 15.35x
Caribbean Vacation 0.94% 15.07x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male