Explore the Discount Travel Audience
Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Discount Travel audience.
INTERESTS
The Discount Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 47.44% | 23.21x |
| Work Comes First Travelers | 42.29% | 21.63x |
| Flight and Hotel Shoppers | 54.37% | 20.40x |
| Discount Flight Searchers | 44.09% | 17.54x |
| Home Lending Researchers | 33.96% | 13.61x |
| Work Hard, Play Hard Travelers | 30.87% | 12.75x |
| Vacation Rental Accommodation Researchers | 23.68% | 12.71x |
| Vacation Planners | 33.55% | 12.65x |
| Home Buyers | 29.30% | 12.62x |
| Orlando Activities Researchers | 19.81% | 12.47x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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APPAREL RETAILERS
The Discount Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Travel audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.40x |
| Journeys | 0.01% | 1.00x |
| Victoria's Secret | 0.01% | 1.00x |
| Carhartt | 0.09% | 0.84x |
| Maurices | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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WEBSITES
The Discount Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 7.48% | 58.78x |
| hotels.com | 30.18% | 46.45x |
| reservations.com | 3.92% | 46.31x |
| hilton.com | 5.95% | 44.78x |
| cheapoair.com | 25.36% | 39.31x |
| airfarewatchdog.com | 3.42% | 32.95x |
| hertz.com | 3.08% | 31.67x |
| flyfrontier.com | 6.72% | 30.19x |
| enterprise.com | 1.17% | 29.62x |
| caesars.com | 1.07% | 28.90x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Travel audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 0.29% | 18.88x |
| Electronic Document Assembly | 0.02% | 18.68x |
| Pre-Built Home Researchers | 0.18% | 17.51x |
| Consumer Rewards | 0.02% | 17.02x |
| Electronic Cabling | 0.05% | 16.61x |
| Institutional Investing | 0.10% | 15.66x |
| Franchising | 0.01% | 15.48x |
| Illinois Education | 0.04% | 15.43x |
| Furniture Shopping | 2.58% | 15.35x |
| Caribbean Vacation | 0.94% | 15.07x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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DEMOGRAPHICS
The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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