Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 22.5 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 26.29% 6.34x
Family Adventures Travelers 23.82% 6.28x
Work Comes First Travelers 23.52% 6.12x
Discount Flight Searchers 17.33% 5.66x
Vacation Planners 21.71% 5.47x
Home Lending Researchers 19.62% 5.43x
Major Airline Customers 19.02% 5.40x
Travel Researchers 19.62% 5.20x
Luxury Boutique Hotel Researchers 22.44% 5.19x
European Trip Planners 21.29% 5.16x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.38x
Armani 0.02% 1.36x
Madewell 0.02% 1.34x
Kate Spade 0.02% 1.33x
Lululemon 0.04% 1.33x
Hugo Boss 0.03% 1.32x
Bonobos 0.01% 1.32x
American Apparel 0.02% 1.32x
Free People 0.02% 1.32x
Tommy Bahama 0.01% 1.28x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 12.72% 10.59x
choicehotels.com 5.05% 10.02x
cheapoair.com 25.39% 9.84x
southwest.com 4.34% 9.60x
flights.com 1.61% 9.52x
bestwestern.com 1.30% 9.34x
homeaway.com 1.80% 9.16x
kayak.com 56.17% 9.01x
hotels.com 39.67% 8.80x
momondo.com 1.20% 8.73x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.82% 5.22x
Caribbean Vacation 1.34% 4.83x
South Carolina Travel 0.04% 4.77x
Meeting Planning & Hotels 0.22% 4.73x
European Museums, Restaurants & Events 0.69% 4.68x
Mexico Travel 0.12% 4.64x
San Francisco Tourism 0.32% 4.53x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.40% 4.47x
National Parks 0.76% 4.39x
Travel Adventure 4.01% 4.37x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female