Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 8.2 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 27.60% 9.08x
Family Adventures Travelers 25.89% 9.07x
Work Comes First Travelers 24.21% 8.77x
Discount Flight Searchers 24.16% 8.13x
Small Luxury SUV Auto Intenders 10.77% 8.04x
Vacation Planners 22.16% 7.35x
Home Lending Researchers 21.98% 7.17x
Getaways Researchers 15.79% 6.98x
Work Hard, Play Hard Travelers 20.18% 6.88x
Travel Researchers 21.10% 6.81x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Gap.

Location Composition Index
Gap 0.01% 1.36x
Banana Republic 0.01% 1.31x
Old Navy 0.02% 1.09x
Victoria's Secret 0.01% 1.09x
Journeys 0.01% 1.08x
Mens Wearhouse 0.01% 1.05x
The Childrens Place 0.01% 0.97x
Maurices 0.01% 0.97x
Carhartt 0.13% 0.94x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 12.08% 17.14x
choicehotels.com 2.59% 16.10x
cheapoair.com 20.45% 15.32x
southwest.com 2.30% 14.98x
reservations.com 8.67% 14.74x
ritzcarlton.com 1.85% 14.68x
hilton.com 13.35% 14.45x
kayak.com 57.40% 13.44x
vrbo.com 2.25% 13.34x
hotels.com 44.24% 13.12x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.90% 7.10x
Apartment & Community Real Estate Researchers 0.04% 6.79x
Caribbean Vacation 1.64% 6.74x
European Museums, Restaurants & Events 0.49% 6.60x
Mexico Travel 0.09% 6.48x
National Parks 0.56% 6.28x
Quinceanera Planning 0.01% 6.25x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 6.20x
Meeting Planning & Hotels 0.17% 6.14x
San Francisco Tourism 0.13% 6.13x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male