Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 307.9 Thousand Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 307.9 thousand unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 27.44% 59.00x
Work Comes First Travelers 16.66% 49.75x
Last Minute Travelers 72.79% 47.21x
Affordable Hotel Bookers 75.08% 45.37x
Flight and Hotel Shoppers 73.84% 43.58x
Car Rental Shoppers 43.87% 24.84x
Discount Flight Searchers 40.61% 18.72x
Home Buyers 21.80% 17.91x
Apartment Furniture Shoppers 12.30% 17.26x
Fort Lauderdale Trip Planners 23.82% 17.23x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Belk.

Location Composition Index
Belk 0.01% 3.42x
Charlotte Russe 0.01% 3.18x
Banana Republic 0.01% 2.87x
LOFT 0.02% 2.81x
Jos A. Bank Clothiers 0.01% 2.62x
Madewell 0.01% 2.50x
Express 0.03% 1.95x
American Eagle Outfitters 0.03% 1.94x
Gymboree 0.04% 1.74x
Journeys 0.04% 1.64x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is onetravel.com.

Website Composition Index
onetravel.com 9.22% 370.41x
cheapoair.com 37.75% 284.89x
flyfrontier.com 14.69% 100.60x
hertz.com 3.66% 84.50x
priceline.com 35.04% 84.16x
kayak.com 87.37% 82.91x
esky.com 3.96% 71.65x
momondo.com 7.73% 69.77x
trivago.com 14.31% 59.03x
travelmath.com 51.07% 58.70x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.16% 18.43x
Spanish Health & Wellness 0.69% 15.33x
National Parks 0.07% 13.83x
Spanish Lifestyle & Health 0.36% 13.72x
Apartment Hunting 5.70% 12.77x
Franco-African Cluster 0.06% 12.46x
Horse Racing 0.06% 12.19x
Smart Travel 0.56% 11.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 11.64x
Caribbean Vacation 0.73% 11.45x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female