Explore the Discount Travel Audience
Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Discount Travel audience.
INTERESTS
The Discount Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 27.60% | 9.08x |
| Family Adventures Travelers | 25.89% | 9.07x |
| Work Comes First Travelers | 24.21% | 8.77x |
| Discount Flight Searchers | 24.16% | 8.13x |
| Small Luxury SUV Auto Intenders | 10.77% | 8.04x |
| Vacation Planners | 22.16% | 7.35x |
| Home Lending Researchers | 21.98% | 7.17x |
| Getaways Researchers | 15.79% | 6.98x |
| Work Hard, Play Hard Travelers | 20.18% | 6.88x |
| Travel Researchers | 21.10% | 6.81x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Curious about what else the Discount Travel audience is interested in?
Sign Up
APPAREL RETAILERS
The Discount Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Travel audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.36x |
| Banana Republic | 0.01% | 1.31x |
| Old Navy | 0.02% | 1.09x |
| Victoria's Secret | 0.01% | 1.09x |
| Journeys | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 1.05x |
| The Childrens Place | 0.01% | 0.97x |
| Maurices | 0.01% | 0.97x |
| Carhartt | 0.13% | 0.94x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Want to find more of the Discount Travel audience in the real world?
Sign Up
WEBSITES
The Discount Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 12.08% | 17.14x |
| choicehotels.com | 2.59% | 16.10x |
| cheapoair.com | 20.45% | 15.32x |
| southwest.com | 2.30% | 14.98x |
| reservations.com | 8.67% | 14.74x |
| ritzcarlton.com | 1.85% | 14.68x |
| hilton.com | 13.35% | 14.45x |
| kayak.com | 57.40% | 13.44x |
| vrbo.com | 2.25% | 13.34x |
| hotels.com | 44.24% | 13.12x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Want to see more of the websites the Discount Travel audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Travel audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.90% | 7.10x |
| Apartment & Community Real Estate Researchers | 0.04% | 6.79x |
| Caribbean Vacation | 1.64% | 6.74x |
| European Museums, Restaurants & Events | 0.49% | 6.60x |
| Mexico Travel | 0.09% | 6.48x |
| National Parks | 0.56% | 6.28x |
| Quinceanera Planning | 0.01% | 6.25x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 6.20x |
| Meeting Planning & Hotels | 0.17% | 6.14x |
| San Francisco Tourism | 0.13% | 6.13x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Want to see more of the Content Affinities the Discount Travel audience visits?
Sign Up
DEMOGRAPHICS
The Discount Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Discount Travel audience?
Sign Up