Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 24.5 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 12.41% 5.40x
Home Lending Researchers 9.35% 4.82x
Vacation Planners 11.77% 4.80x
Discount Flight Searchers 9.84% 4.78x
Major Airline Customers 10.14% 4.78x
European Trip Planners 11.47% 4.73x
Luxury Boutique Hotel Researchers 12.10% 4.72x
Affordable Hotel Bookers 11.52% 4.70x
Travel Researchers 11.12% 4.65x
Luxury Hotel Guests 11.06% 4.53x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.42x
Supreme 0.01% 1.41x
Topshop 0.02% 1.32x
Patagonia 0.02% 1.31x
Armani 0.03% 1.30x
Jos A. Bank Clothiers 0.34% 1.29x
Intermix 0.02% 1.28x
Saint Laurent Paris 0.01% 1.27x
Club Monaco 0.02% 1.27x
Uniqlo 0.02% 1.24x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hyatt.com.

Website Composition Index
hyatt.com 2.19% 8.96x
hotwire.com 9.53% 8.84x
jetblue.com 1.21% 8.47x
cheapoair.com 26.65% 8.43x
hotelguides.com 1.90% 8.22x
hotels.com 34.05% 8.17x
cheapflights.com 1.15% 8.14x
enterprise.com 2.11% 7.91x
choicehotels.com 8.56% 7.78x
kayak.com 48.93% 7.77x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.09% 4.47x
Caribbean Vacation 1.30% 4.45x
Beach Vacations 3.44% 4.22x
Meeting Planning & Hotels 0.27% 4.18x
European Museums, Restaurants & Events 0.98% 4.04x
Mexico Travel 0.20% 3.99x
London Tourism 0.09% 3.87x
San Francisco Tourism 0.57% 3.79x
Travel Adventure 5.05% 3.78x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.19% 3.72x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male