Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 3.9 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 35.03% 17.96x
Flight and Hotel Shoppers 42.18% 17.23x
Work Comes First Travelers 31.64% 17.13x
Discount Flight Searchers 33.44% 14.99x
Vacation Planners 29.98% 12.38x
Home Lending Researchers 29.61% 12.27x
Work Hard, Play Hard Travelers 26.20% 12.21x
Travel Researchers 26.18% 11.57x
Home Buyers 22.65% 11.31x
Las Vegas Hotel Researchers 25.67% 11.18x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Express.

Location Composition Index
Express 0.01% 1.22x
Buckle 0.01% 1.09x
Victoria's Secret 0.02% 1.05x
The Childrens Place 0.01% 1.03x
Old Navy 0.01% 1.02x
Journeys 0.01% 0.95x
Carhartt 0.10% 0.95x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hotwire.com.

Website Composition Index
hotwire.com 11.06% 38.21x
choicehotels.com 2.17% 36.24x
southwest.com 1.05% 32.96x
ritzcarlton.com 1.33% 32.24x
reservations.com 7.19% 32.04x
hilton.com 10.67% 31.84x
cheapoair.com 20.82% 31.37x
hotels.com 41.92% 28.58x
vrbo.com 1.01% 28.02x
flyfrontier.com 4.27% 26.08x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.02% 13.28x
Beach Vacations 0.49% 13.14x
Caribbean Vacation 1.17% 12.92x
National Parks 0.40% 11.94x
European Museums, Restaurants & Events 0.27% 11.76x
Toronto Tourism 0.32% 11.67x
Cruise Vacations 3.53% 11.56x
Mexico Travel 0.06% 11.45x
Pre-Built Home Researchers 0.30% 11.42x
South Carolina Beach Travel 0.27% 11.39x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male