Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 20.9 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 14.63% 6.77x
Vacation Planners 12.25% 5.94x
Discount Flight Searchers 11.73% 5.85x
Home Lending Researchers 11.09% 5.84x
Affordable Hotel Bookers 13.40% 5.83x
Major Airline Customers 12.37% 5.73x
European Trip Planners 12.92% 5.69x
Travel Researchers 12.43% 5.69x
Luxury Boutique Hotel Researchers 12.87% 5.68x
Luxury Hotel Guests 12.08% 5.48x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.19% 1.43x
Bonobos 0.07% 1.33x
Intermix 0.01% 1.32x
Topshop 0.02% 1.29x
Jos A. Bank Clothiers 0.38% 1.28x
Hugo Boss 0.04% 1.25x
Levi Strauss 0.02% 1.23x
Armani 0.05% 1.22x
Club Monaco 0.02% 1.22x
Tommy Bahama 0.04% 1.20x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hyatt.com.

Website Composition Index
hyatt.com 2.77% 11.20x
hotwire.com 8.02% 10.97x
cheapoair.com 27.75% 10.61x
omnihotels.com 1.05% 10.54x
jetblue.com 1.54% 10.38x
hotelguides.com 2.08% 10.26x
cheapflights.com 1.30% 9.86x
choicehotels.com 9.28% 9.76x
enterprise.com 2.73% 9.73x
kayak.com 48.35% 9.67x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 1.43% 5.33x
South Carolina Travel 0.12% 5.32x
Beach Vacations 4.52% 4.95x
Meeting Planning & Hotels 0.25% 4.87x
European Museums, Restaurants & Events 1.20% 4.65x
London Tourism 0.14% 4.58x
Mexico Travel 0.29% 4.56x
Philanthropy - Nonprofits 0.26% 4.33x
Travel Adventure 6.61% 4.33x
Credit Unions & Consumer Protection 0.08% 4.30x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male