Dstillery Audiences

DISCOUNT TRAVEL

Audience Size: 24.9 Million Devices

Explore the Discount Travel Audience

Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 24.9 million unique devices whose actions qualify for the Discount Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Travel audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 15.36% 5.89x
Vacation Planners 13.32% 5.24x
Discount Flight Searchers 12.86% 5.21x
Home Lending Researchers 12.61% 5.20x
Major Airline Customers 13.60% 5.17x
Luxury Boutique Hotel Researchers 13.96% 5.14x
European Trip Planners 14.63% 5.11x
Travel Researchers 13.35% 5.01x
Affordable Hotel Bookers 14.21% 4.94x
Vacation Rental Accommodation Researchers 11.88% 4.84x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Travel audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.49x
Topshop 0.02% 1.46x
Armani 0.03% 1.32x
Jos A. Bank Clothiers 0.29% 1.31x
White House Black Market 0.37% 1.30x
Patagonia 0.01% 1.27x
J. Crew 0.02% 1.25x
Uniqlo 0.02% 1.25x
Johnston and Murphy 0.55% 1.25x
Tommy Bahama 0.03% 1.24x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Travel audience is hyatt.com.

Website Composition Index
hyatt.com 1.47% 10.93x
hotwire.com 11.27% 10.89x
hotelguides.com 1.41% 10.50x
cheapoair.com 29.13% 10.15x
hotels.com 36.30% 9.90x
enterprise.com 1.37% 9.87x
southwest.com 6.33% 9.63x
flights.com 1.84% 9.58x
kayak.com 51.96% 9.57x
choicehotels.com 7.47% 9.55x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Travel audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.06% 4.91x
Caribbean Vacation 1.13% 4.82x
Beach Vacations 2.55% 4.71x
Meeting Planning & Hotels 0.23% 4.46x
European Museums, Restaurants & Events 0.78% 4.43x
Mexico Travel 0.15% 4.40x
London Tourism 0.06% 4.20x
Travel Adventure 4.15% 4.19x
San Francisco Tourism 0.43% 4.18x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.37% 4.08x
Composition Percentage: The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Travel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male