Explore the Discount Travel Audience
Below you'll find more information about the Discount Travel audience, broken down in different categories based on their digital and physical behaviors. These are 307.9 thousand unique devices whose actions qualify for the Discount Travel audience.
INTERESTS
The Discount Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Travel audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 27.44% | 59.00x |
| Work Comes First Travelers | 16.66% | 49.75x |
| Last Minute Travelers | 72.79% | 47.21x |
| Affordable Hotel Bookers | 75.08% | 45.37x |
| Flight and Hotel Shoppers | 73.84% | 43.58x |
| Car Rental Shoppers | 43.87% | 24.84x |
| Discount Flight Searchers | 40.61% | 18.72x |
| Home Buyers | 21.80% | 17.91x |
| Apartment Furniture Shoppers | 12.30% | 17.26x |
| Fort Lauderdale Trip Planners | 23.82% | 17.23x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Interest attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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APPAREL RETAILERS
The Discount Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Travel audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 3.42x |
| Charlotte Russe | 0.01% | 3.18x |
| Banana Republic | 0.01% | 2.87x |
| LOFT | 0.02% | 2.81x |
| Jos A. Bank Clothiers | 0.01% | 2.62x |
| Madewell | 0.01% | 2.50x |
| Express | 0.03% | 1.95x |
| American Eagle Outfitters | 0.03% | 1.94x |
| Gymboree | 0.04% | 1.74x |
| Journeys | 0.04% | 1.64x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Location attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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WEBSITES
The Discount Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Travel audience is onetravel.com.
| Website | Composition | Index |
| onetravel.com | 9.22% | 370.41x |
| cheapoair.com | 37.75% | 284.89x |
| flyfrontier.com | 14.69% | 100.60x |
| hertz.com | 3.66% | 84.50x |
| priceline.com | 35.04% | 84.16x |
| kayak.com | 87.37% | 82.91x |
| esky.com | 3.96% | 71.65x |
| momondo.com | 7.73% | 69.77x |
| trivago.com | 14.31% | 59.03x |
| travelmath.com | 51.07% | 58.70x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Web attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Travel audience is Promo Codes.
| Content Affinity | Composition | Index |
| Promo Codes | 0.16% | 18.43x |
| Spanish Health & Wellness | 0.69% | 15.33x |
| National Parks | 0.07% | 13.83x |
| Spanish Lifestyle & Health | 0.36% | 13.72x |
| Apartment Hunting | 5.70% | 12.77x |
| Franco-African Cluster | 0.06% | 12.46x |
| Horse Racing | 0.06% | 12.19x |
| Smart Travel | 0.56% | 11.94x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 11.64x |
| Caribbean Vacation | 0.73% | 11.45x |
Composition Percentage:
The overlap percentage between the Discount Travel audience and the Content Affinity attribute.
Index: A comparison of the Discount Travel audience to the internet population.
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DEMOGRAPHICS
The Discount Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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