Dstillery Audiences

DISEASE CLUSTER

Audience Size: 447.3 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 447.3 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 37.85% 23.51x
Arthritis Sufferers 42.92% 22.32x
Oncology Researchers 54.24% 22.26x
Medical Consultation Researchers 46.24% 20.97x
Joint Pain Sufferers 44.52% 20.94x
Doctors 45.11% 20.70x
Pharmacy Shoppers 36.50% 20.46x
Medical Science Researchers 43.33% 20.40x
Foot Pain Sufferers 35.00% 20.31x
Cardio Health Researchers 45.38% 19.51x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Intermix.

Location Composition Index
Intermix 0.01% 1.69x
Belk 0.02% 1.53x
Madewell 0.03% 1.50x
Ralph Lauren 0.01% 1.44x
Uniqlo 0.02% 1.28x
LOFT 0.07% 1.25x
REI 0.02% 1.20x
Hugo Boss 0.03% 1.17x
Jos A. Bank Clothiers 0.17% 1.16x
Lane Bryant 0.06% 1.16x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 9.18% 467.69x
unforgettable.org 5.10% 289.26x
abovems.com 16.09% 265.64x
lbda.org 6.82% 262.34x
parkinson.org 21.69% 214.70x
alzheimersweekly.com 2.45% 211.02x
multiplesclerosisnewstoday.com 8.35% 202.68x
aphasia.org 5.05% 180.80x
alsa.org 17.86% 174.63x
nationalmssociety.org 42.73% 169.24x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 15.23% 42.11x
Cardiac & Other Health Research 15.06% 33.59x
Senior Care 4.23% 29.46x
Home Décor, Furniture, & Decorating 0.08% 25.91x
Cancer Research 22.35% 25.22x
Reproductive Health 8.58% 23.36x
Back & Spine 20.85% 22.67x
Healthcare - Doctors & Diagnosis 10.10% 22.16x
Eye Health & Vision 5.50% 21.88x
Diabetes Research 9.73% 20.98x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female