Dstillery Audiences

DISEASE CLUSTER

Audience Size: 138.5 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 138.5 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Professional Medical Journal Readers.

Interest Composition Index
Professional Medical Journal Readers 65.60% 28.44x
Heart Surgery Researchers 60.22% 27.32x
Medical Science Researchers 59.60% 26.71x
Medical Consultation Researchers 64.41% 26.42x
Doctors 64.13% 25.67x
Arthritis Sufferers 61.34% 24.94x
Oncologists 64.62% 24.84x
Dermatologists 54.15% 24.29x
Primary Care Doctor Researchers 61.69% 24.06x
Pharmacy Shoppers 53.59% 23.51x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is LOFT.

Location Composition Index
LOFT 0.03% 5.78x
Gap 0.02% 3.89x
Chicos 0.03% 3.42x
White House Black Market 0.02% 2.99x
Banana Republic 0.01% 2.48x
Mens Wearhouse 0.03% 2.40x
The Childrens Place 0.02% 2.36x
Talbots 0.01% 2.27x
American Eagle Outfitters 0.01% 2.25x
Old Navy 0.03% 2.22x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is parkinson.org.

Website Composition Index
parkinson.org 21.78% 417.73x
nationalmssociety.org 41.89% 355.09x
alsa.org 17.42% 318.10x
crossroadshospice.com 28.33% 284.59x
lung.org 38.80% 165.16x
atsjournals.org 3.98% 106.72x
cedars-sinai.edu 7.77% 88.31x
mhmedical.com 5.11% 81.85x
brightfocus.org 3.67% 79.96x
rarediseases.org 16.74% 75.47x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 10.76% 79.05x
Cardiac & Other Health Research 7.15% 78.10x
Senior Care 1.35% 56.14x
Reproductive Health 2.35% 41.38x
Medical & Pharmaceutical Scholarship 22.47% 40.41x
Diabetes Research 5.32% 39.06x
Eye Health & Vision 3.11% 37.92x
Back & Spine 15.05% 37.21x
Healthcare - Doctors & Diagnosis 8.04% 35.60x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 2.69% 35.00x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female