Dstillery Audiences

DISEASE CLUSTER

Audience Size: 299.4 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 299.4 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 53.98% 22.01x
Heart Surgery Researchers 50.71% 21.83x
Oncology Researchers 63.56% 20.27x
Arthritis Sufferers 56.13% 20.10x
Foot Pain Sufferers 45.71% 19.92x
Medical Science Researchers 53.32% 19.50x
Doctors 57.54% 19.13x
Primary Care Doctor Researchers 52.37% 19.07x
Pharmacy Shoppers 47.68% 18.71x
Hematologists 46.18% 18.56x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Columbia.

Location Composition Index
Columbia 0.02% 2.41x
Patagonia 0.01% 1.88x
Dressbarn 0.05% 1.82x
Express Outlets 0.01% 1.78x
Bonobos 0.01% 1.45x
Hollister 0.05% 1.29x
Coach 0.04% 1.28x
Brooks Brothers 0.03% 1.27x
White House Black Market 0.06% 1.27x
The North Face 0.02% 1.19x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 11.66% 477.98x
abovems.com 19.10% 281.15x
tecfidera.com 11.34% 268.35x
parkinson.org 22.34% 218.23x
nationalmssociety.org 43.13% 188.46x
aphasia.org 5.64% 182.64x
alsa.org 17.99% 164.96x
crossroadshospice.com 26.11% 148.52x
michaeljfox.org 5.30% 96.01x
lung.org 38.34% 85.18x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 11.90% 48.04x
Cardiac & Other Health Research 9.11% 47.52x
Senior Care 1.95% 32.02x
Cancer Research 16.07% 30.20x
Reproductive Health 3.79% 29.23x
Back & Spine 16.00% 24.94x
Diabetes Research 6.86% 24.26x
Healthcare - Doctors & Diagnosis 8.06% 23.74x
Natural Diet & Supplement Researchers 5.12% 23.44x
Eye Health & Vision 3.75% 23.22x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female