Dstillery Audiences

DISEASE CLUSTER

Audience Size: 34.8 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 34.8 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Professional Medical Journal Readers.

Interest Composition Index
Professional Medical Journal Readers 74.33% 31.62x
Heart Surgery Researchers 66.59% 30.19x
Medical Science Researchers 66.83% 28.29x
Doctors 70.70% 27.21x
Medical Consultation Researchers 70.46% 26.74x
Arthritis Sufferers 70.70% 26.65x
Foot Pain Sufferers 59.32% 26.45x
Headache and Migraine Sufferers 56.42% 25.93x
Primary Care Doctor Researchers 71.43% 25.89x
Dermatologists 65.13% 25.82x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.99x
Victoria's Secret 0.02% 1.98x
Maurices 0.02% 1.84x
American Eagle Outfitters 0.02% 1.76x
LOFT 0.02% 1.72x
The Childrens Place 0.02% 1.62x
Old Navy 0.02% 1.14x
Carhartt 0.10% 0.85x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is cancer.org.

Website Composition Index
cancer.org 19.01% 122.98x
arthritis.org 11.62% 80.50x
onlinelibrary.wiley.com 14.53% 78.61x
kidshealth.org 16.90% 54.74x
trueactivist.com 8.56% 45.93x
geniuskitchen.com 11.33% 43.89x
petmd.com 20.16% 42.58x
drweil.com 7.26% 41.20x
thisisinsider.com 9.37% 41.15x
sagepub.com 7.84% 40.63x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 8.60% 137.27x
Cardiac & Other Health Research 4.08% 111.91x
Medical & Pharmaceutical Scholarship 19.91% 69.48x
Eye Health & Vision 2.43% 68.30x
Diabetes Research 3.40% 63.17x
Medical Supplies 2.33% 54.83x
Back & Spine 12.38% 52.11x
Nursing 4.08% 51.28x
Natural Diet & Supplement Researchers 2.82% 48.81x
Pharmacy 7.19% 46.73x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female