Dstillery Audiences

DISEASE CLUSTER

Audience Size: 416.9 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 416.9 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 37.16% 29.35x
Oncology Researchers 47.94% 29.08x
Medical Consultation Researchers 40.32% 28.59x
Medical Science Researchers 37.50% 27.67x
Arthritis Sufferers 41.23% 26.72x
Doctors 42.11% 26.24x
Cardio Health Researchers 41.93% 25.58x
Healthcare Provider Education Researchers 41.47% 25.57x
Pharmacy Shoppers 32.70% 25.51x
Joint Pain Sufferers 41.47% 25.49x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.48x
Jos A. Bank Clothiers 0.42% 1.43x
The North Face 0.03% 1.39x
Armani 0.04% 1.37x
J. Crew 0.09% 1.33x
Lululemon 0.06% 1.25x
Talbots 0.06% 1.24x
Madewell 0.04% 1.24x
Dressbarn 0.07% 1.24x
Patagonia 0.02% 1.23x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 11.00% 326.10x
unforgettable.org 3.70% 233.21x
lbda.org 4.86% 206.71x
abovems.com 15.92% 190.74x
multiplesclerosisnewstoday.com 6.10% 170.35x
parkinson.org 22.75% 157.06x
alzheimersweekly.com 2.35% 149.93x
aphasia.org 5.53% 135.56x
alsa.org 18.45% 125.17x
nationalmssociety.org 44.75% 118.57x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 14.63% 40.98x
Cardiac & Other Health Research 13.93% 35.85x
Senior Care 3.31% 29.55x
Reproductive Health 7.06% 24.77x
Cancer Research 21.04% 24.28x
Eye Health & Vision 5.49% 21.77x
Back & Spine 20.01% 21.62x
Healthcare - Doctors & Diagnosis 9.74% 21.57x
Diabetes Research 9.14% 21.18x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 20.97x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female