Dstillery Audiences

DISEASE CLUSTER

Audience Size: 410.6 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 410.6 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Oncology Researchers.

Interest Composition Index
Oncology Researchers 52.31% 22.16x
Heart Surgery Researchers 43.88% 21.95x
Medical Consultation Researchers 45.91% 21.76x
Medical Science Researchers 43.33% 20.40x
Doctors 47.20% 19.91x
Healthcare Provider Education Researchers 45.66% 19.84x
Primary Care Doctor Researchers 42.91% 19.58x
Arthritis Sufferers 46.78% 19.58x
Joint Pain Sufferers 45.94% 19.53x
Foot Pain Sufferers 40.21% 19.20x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Everlane.

Location Composition Index
Everlane 0.01% 1.94x
Express Outlets 0.02% 1.90x
The North Face 0.04% 1.78x
Madewell 0.05% 1.55x
Patagonia 0.02% 1.44x
Belk 0.02% 1.34x
Club Monaco 0.02% 1.33x
Jos A. Bank Clothiers 0.39% 1.31x
Saint Laurent Paris 0.01% 1.27x
Topshop 0.02% 1.27x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 10.73% 336.21x
unforgettable.org 4.03% 235.87x
lbda.org 5.31% 209.72x
abovems.com 15.84% 205.30x
multiplesclerosisnewstoday.com 6.63% 170.32x
parkinson.org 22.82% 161.77x
alzheimersweekly.com 2.42% 153.68x
alsa.org 18.52% 129.97x
nationalmssociety.org 44.90% 121.82x
crossroadshospice.com 22.94% 111.06x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 15.10% 31.70x
Cardiac & Other Health Research 14.60% 27.98x
Senior Care 3.38% 24.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 20.91x
Reproductive Health 8.43% 20.32x
Healthcare - Doctors & Diagnosis 8.85% 20.09x
Cancer Research 22.41% 19.79x
Back & Spine 20.88% 17.92x
Eye Health & Vision 6.06% 17.74x
Home Décor, Furniture, & Decorating 0.04% 17.55x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female