Dstillery Audiences

DISEASE CLUSTER

Audience Size: 465.5 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 465.5 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Oncology Researchers.

Interest Composition Index
Oncology Researchers 53.84% 20.16x
Arthritis Sufferers 43.98% 19.51x
Medical Consultation Researchers 42.78% 19.27x
Pharmacy Shoppers 34.01% 18.91x
Medical Science Researchers 41.06% 18.67x
Joint Pain Sufferers 46.42% 18.44x
Doctors 45.44% 18.22x
Cardio Health Researchers 46.26% 17.96x
Retired Assisted Living Shoppers 32.50% 17.58x
Asthma Sufferers 38.11% 17.43x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Hollister.

Location Composition Index
Hollister 0.03% 1.85x
Abercrombie & Fitch 0.03% 1.41x
Zumiez 0.03% 1.29x
Michael Kors 0.02% 1.27x
Dressbarn 0.04% 1.25x
American Apparel 0.03% 1.16x
Chicos 0.05% 1.11x
H&M 0.03% 1.06x
Forever 21 0.03% 1.05x
Old Navy 0.05% 1.04x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 8.34% 452.80x
tecfidera.com 8.18% 287.56x
unforgettable.org 5.86% 258.17x
abovems.com 17.22% 242.27x
lbda.org 7.91% 237.03x
alzheimersweekly.com 2.37% 213.19x
parkinson.org 21.89% 210.80x
nationalmssociety.org 42.51% 183.60x
multiplesclerosisnewstoday.com 9.52% 167.84x
alsa.org 18.32% 165.31x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 14.67% 37.29x
Cardiac & Other Health Research 15.38% 30.80x
Senior Care 4.40% 24.94x
Cancer Research 22.52% 22.64x
Back & Spine 20.10% 20.21x
Reproductive Health 8.31% 19.58x
Healthcare - Doctors & Diagnosis 9.95% 19.48x
Medical & Pharmaceutical Scholarship 23.36% 19.24x
Eye Health & Vision 5.61% 18.97x
Diabetes Research 9.64% 18.24x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female