Dstillery Audiences

DISEASE CLUSTER

Audience Size: 257.2 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 257.2 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 53.37% 24.53x
Medical Consultation Researchers 58.23% 24.33x
Medical Science Researchers 54.11% 24.21x
Oncology Researchers 63.68% 23.78x
Arthritis Sufferers 58.30% 23.49x
Doctors 58.93% 23.36x
Foot Pain Sufferers 51.15% 22.36x
Primary Care Doctor Researchers 55.00% 21.82x
Hematologists 46.33% 21.72x
Pharmacy Shoppers 48.59% 21.64x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Free People.

Location Composition Index
Free People 0.02% 2.02x
Tommy Bahama 0.01% 1.78x
Jos A. Bank Clothiers 0.04% 1.72x
REI 0.01% 1.56x
Chicos 0.04% 1.52x
Aeropostale 0.04% 1.51x
Hugo Boss 0.02% 1.49x
Kate Spade 0.01% 1.40x
The North Face 0.01% 1.36x
Ann Taylor 0.01% 1.35x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 11.78% 556.66x
abovems.com 18.99% 325.93x
tecfidera.com 11.32% 316.89x
parkinson.org 22.06% 253.47x
nationalmssociety.org 42.68% 216.05x
aphasia.org 5.60% 214.65x
alsa.org 17.93% 192.42x
crossroadshospice.com 26.94% 173.77x
michaeljfox.org 5.32% 113.83x
lung.org 38.98% 99.98x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 11.82% 57.42x
Cardiac & Other Health Research 8.54% 56.26x
Senior Care 1.94% 40.73x
Cancer Research 15.71% 36.83x
Reproductive Health 3.58% 34.24x
Healthcare - Doctors & Diagnosis 8.50% 29.18x
Back & Spine 15.88% 29.01x
Diabetes Research 6.53% 28.82x
Medical & Pharmaceutical Scholarship 22.99% 27.69x
Eye Health & Vision 3.55% 26.54x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female