Dstillery Audiences

DISEASE CLUSTER

Audience Size: 470.4 Thousand Devices

Explore the Disease Cluster Audience

Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 470.4 thousand unique devices whose actions qualify for the Disease Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Disease Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disease Cluster audience is Oncology Researchers.

Interest Composition Index
Oncology Researchers 52.71% 19.58x
Arthritis Sufferers 43.88% 18.58x
Medical Consultation Researchers 40.91% 18.47x
Pharmacy Shoppers 32.26% 18.35x
Medical Science Researchers 38.91% 18.06x
Joint Pain Sufferers 45.01% 17.96x
Doctors 44.36% 17.58x
Cardio Health Researchers 47.41% 16.86x
Asthma Sufferers 37.04% 16.65x
Hematologists 32.28% 16.61x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disease Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disease Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.72x
Gymboree 0.03% 1.47x
Ann Taylor 0.02% 1.35x
Aeropostale 0.03% 1.30x
Banana Republic 0.04% 1.20x
Victoria's Secret 0.07% 1.19x
J. Crew 0.03% 1.16x
Carhartt 0.20% 1.16x
The North Face 0.02% 1.05x
Zumiez 0.02% 1.02x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disease Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.

Website Composition Index
mymsaa.org 8.14% 475.49x
tecfidera.com 8.74% 307.23x
unforgettable.org 5.72% 253.35x
abovems.com 17.66% 249.18x
lbda.org 7.99% 234.38x
parkinson.org 21.40% 219.14x
nationalmssociety.org 43.40% 185.18x
multiplesclerosisnewstoday.com 8.60% 183.91x
alsa.org 17.78% 170.09x
crossroadshospice.com 11.85% 161.73x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 14.43% 36.51x
Cardiac & Other Health Research 15.27% 30.35x
Senior Care 4.36% 23.37x
Cancer Research 22.01% 21.98x
Back & Spine 19.61% 20.13x
Reproductive Health 8.13% 18.46x
Medical & Pharmaceutical Scholarship 22.68% 18.36x
Healthcare - Doctors & Diagnosis 9.79% 18.30x
Diabetes Research 9.77% 17.99x
Eye Health & Vision 5.29% 17.72x
Composition Percentage: The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disease Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999