Explore the Disease Cluster Audience
Below you'll find more information about the Disease Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 470.4 thousand unique devices whose actions qualify for the Disease Cluster audience.
INTERESTS
The Disease Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Disease Cluster audience is Oncology Researchers.
| Interest | Composition | Index |
| Oncology Researchers | 52.71% | 19.58x |
| Arthritis Sufferers | 43.88% | 18.58x |
| Medical Consultation Researchers | 40.91% | 18.47x |
| Pharmacy Shoppers | 32.26% | 18.35x |
| Medical Science Researchers | 38.91% | 18.06x |
| Joint Pain Sufferers | 45.01% | 17.96x |
| Doctors | 44.36% | 17.58x |
| Cardio Health Researchers | 47.41% | 16.86x |
| Asthma Sufferers | 37.04% | 16.65x |
| Hematologists | 32.28% | 16.61x |
Composition Percentage:
The overlap percentage between the Disease Cluster audience and the Interest attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
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APPAREL RETAILERS
The Disease Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Disease Cluster audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.03% | 1.72x |
| Gymboree | 0.03% | 1.47x |
| Ann Taylor | 0.02% | 1.35x |
| Aeropostale | 0.03% | 1.30x |
| Banana Republic | 0.04% | 1.20x |
| Victoria's Secret | 0.07% | 1.19x |
| J. Crew | 0.03% | 1.16x |
| Carhartt | 0.20% | 1.16x |
| The North Face | 0.02% | 1.05x |
| Zumiez | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Disease Cluster audience and the Location attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
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WEBSITES
The Disease Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Disease Cluster audience is mymsaa.org.
| Website | Composition | Index |
| mymsaa.org | 8.14% | 475.49x |
| tecfidera.com | 8.74% | 307.23x |
| unforgettable.org | 5.72% | 253.35x |
| abovems.com | 17.66% | 249.18x |
| lbda.org | 7.99% | 234.38x |
| parkinson.org | 21.40% | 219.14x |
| nationalmssociety.org | 43.40% | 185.18x |
| multiplesclerosisnewstoday.com | 8.60% | 183.91x |
| alsa.org | 17.78% | 170.09x |
| crossroadshospice.com | 11.85% | 161.73x |
Composition Percentage:
The overlap percentage between the Disease Cluster audience and the Web attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Disease Cluster audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 14.43% | 36.51x |
| Cardiac & Other Health Research | 15.27% | 30.35x |
| Senior Care | 4.36% | 23.37x |
| Cancer Research | 22.01% | 21.98x |
| Back & Spine | 19.61% | 20.13x |
| Reproductive Health | 8.13% | 18.46x |
| Medical & Pharmaceutical Scholarship | 22.68% | 18.36x |
| Healthcare - Doctors & Diagnosis | 9.79% | 18.30x |
| Diabetes Research | 9.77% | 17.99x |
| Eye Health & Vision | 5.29% | 17.72x |
Composition Percentage:
The overlap percentage between the Disease Cluster audience and the Content Affinity attribute.
Index: A comparison of the Disease Cluster audience to the internet population.
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DEMOGRAPHICS
The Disease Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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