Dstillery Audiences

DO IT YOURSELF

Audience Size: 3.8 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 49.46% 19.49x
Home Heating and Cooling Researchers 39.52% 16.79x
Home Exterior Design Enthusiasts 36.63% 15.77x
New Homeowners 39.70% 14.35x
Kitchen Stove Shoppers 34.33% 13.40x
Contractors & Construction Professionals 41.40% 13.09x
Power Tools Shoppers 39.29% 13.05x
Hardware Shoppers 27.25% 13.05x
Home DIY Enthusiasts 29.18% 13.05x
Plumbers 40.18% 13.01x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is LOFT.

Location Composition Index
LOFT 0.01% 1.34x
Mens Wearhouse 0.02% 1.29x
White House Black Market 0.01% 1.22x
Carhartt 0.16% 1.21x
Chicos 0.01% 1.19x
Maurices 0.02% 1.16x
Victoria's Secret 0.02% 1.07x
Journeys 0.01% 0.86x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is askthebuilder.com.

Website Composition Index
askthebuilder.com 5.47% 44.15x
contractortalk.com 8.06% 43.88x
extremehowto.com 6.22% 43.64x
todayshomeowner.com 6.65% 42.97x
finehomebuilding.com 13.20% 42.10x
constructionprotips.com 1.61% 41.98x
greenbuildingadvisor.com 2.96% 41.58x
sakrete.com 1.11% 39.98x
forums.jlconline.com 3.64% 38.75x
deckmagazine.com 1.84% 37.66x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.04% 17.62x
Woodwork 5.13% 17.26x
Lighting & Power 0.58% 16.27x
Lawns & Pest Control 1.74% 16.02x
Yard Structures 0.57% 15.59x
Home Remodeling 1.94% 15.54x
Environmentally Friendly Cars 0.01% 15.38x
Home Furnishings 2.44% 15.28x
Bathrooms & Plumbing 0.47% 15.18x
Painting & Renovation 1.20% 14.70x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male