Dstillery Audiences

DO IT YOURSELF

Audience Size: 6.2 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 44.09% 19.45x
Home Heating and Cooling Researchers 36.81% 16.71x
Home Exterior Design Enthusiasts 34.48% 16.28x
New Homeowners 38.74% 15.97x
Contractors & Construction Professionals 35.43% 14.42x
Plumbers 36.37% 14.29x
Kitchen Stove Shoppers 30.54% 13.89x
Power Tools Shoppers 34.30% 13.61x
Country Home Decorators 30.71% 13.47x
Hardware Shoppers 27.35% 13.10x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is decks.com.

Website Composition Index
decks.com 2.51% 33.06x
greenbuildingadvisor.com 1.52% 31.93x
quikrete.com 1.50% 31.69x
extremehowto.com 4.81% 30.63x
finehomebuilding.com 8.55% 30.52x
homewyse.com 2.69% 30.30x
askthebuilder.com 5.74% 30.05x
contractortalk.com 8.51% 28.95x
ronhazelton.com 1.64% 28.57x
kompareit.com 1.39% 27.69x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 5.67% 16.19x
Home Improvement Contractor 0.15% 15.69x
Rural Living 0.04% 15.13x
Home Remodeling 1.47% 14.44x
Flags & Trump 0.06% 14.40x
Home Furnishings 5.70% 14.37x
Home Remodeling 3.97% 14.30x
Environmentally Friendly Cars 0.04% 14.19x
Lawns & Pest Control 4.35% 14.17x
Painting & Renovation 1.79% 14.14x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male