Dstillery Audiences

DO IT YOURSELF

Audience Size: 3.6 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 45.97% 20.09x
Home Heating and Cooling Researchers 36.45% 16.80x
Home Exterior Design Enthusiasts 30.55% 15.84x
New Homeowners 35.01% 13.67x
Contractors & Construction Professionals 37.52% 13.66x
Kitchen Stove Shoppers 28.08% 13.49x
Home DIY Enthusiasts 23.86% 13.09x
Power Tools Shoppers 33.76% 12.90x
Plumbers 36.55% 12.86x
Country Home Decorators 27.81% 12.39x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.12x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is finehomebuilding.com.

Website Composition Index
finehomebuilding.com 14.28% 38.50x
greenbuildingadvisor.com 4.76% 37.96x
askthebuilder.com 5.03% 37.93x
extremehowto.com 6.45% 37.75x
contractortalk.com 8.61% 37.27x
todayshomeowner.com 2.62% 35.87x
sakrete.com 1.20% 34.04x
forums.jlconline.com 3.73% 32.89x
ronhazelton.com 1.24% 29.84x
hometips.com 7.25% 29.46x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 4.72% 17.27x
Canadian Construction & Renovation Research Cluster 0.03% 17.01x
Lighting & Power 0.22% 16.24x
Home Improvement Contractor 0.01% 15.49x
Lawns & Pest Control 0.71% 14.92x
Home Furnishings 1.17% 14.50x
Pool Cleaning 0.10% 14.35x
Home Remodeling 1.13% 14.30x
Yard Structures 0.13% 14.17x
Robotics 0.08% 14.04x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male