Dstillery Audiences

DO IT YOURSELF

Audience Size: 7.7 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 25.77% 13.37x
New Homeowners 31.69% 12.94x
DIYers 53.45% 12.20x
Hardware Shoppers 18.09% 10.24x
Flooring Shoppers 20.47% 10.17x
Spa and Pool Owners 19.57% 9.82x
Lawn & Garden Enthusiasts 20.64% 9.57x
Lawn and Home Pest Control Researchers 19.95% 9.39x
Kitchen and Bath Professionals 23.24% 9.33x
Home Design Enthusiasts 17.77% 9.19x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.15x
Carhartt 0.19% 1.13x
Chicos 0.04% 1.06x
Talbots 0.03% 0.99x
Dressbarn 0.03% 0.99x
Lorna Jane 0.00% 0.99x
Old Navy 0.05% 0.98x
REI 0.01% 0.97x
Belk 0.01% 0.97x
The North Face 0.01% 0.97x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is radiantcompany.com.

Website Composition Index
radiantcompany.com 0.10% 46.02x
energyauditingblog.com 0.30% 44.73x
ezhangdoor.com 0.30% 44.67x
homeconstructionimprovement.com 0.03% 44.19x
thedeckstoreonline.com 0.28% 43.87x
vinyl-replacement-windows.com 0.10% 43.29x
house-energy.com 0.13% 42.98x
greenbuildingadvisor.com 5.32% 42.80x
metalroofing.com 0.39% 42.78x
southernpine.com 0.81% 42.36x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 6.91% 14.53x
Home Improvement Contractor 2.77% 14.17x
Home Remodeling 3.14% 12.99x
Painting & Renovation 4.21% 12.72x
Handyman Tools 0.04% 12.48x
Home Remodeling 7.32% 12.04x
Home Furnishings 11.65% 11.96x
Rural Living 0.14% 11.20x
Yard Structures 2.62% 11.19x
Lawns & Pest Control 7.66% 11.15x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999