Dstillery Audiences

DO IT YOURSELF

Audience Size: 1.8 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 36.05% 28.80x
New Homeowners 41.30% 26.97x
Home Heating and Cooling Researchers 27.06% 23.36x
Home Exterior Design Enthusiasts 15.44% 21.02x
Contractors & Construction Professionals 38.62% 19.81x
Wood Carving Enthusiasts 31.00% 18.45x
Patio Furniture Shoppers 22.41% 15.77x
Eco-Conscious Consumers 8.93% 15.56x
Homeowners 26.22% 15.17x
Home DIY Enthusiasts 10.69% 15.14x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.53x
Express 0.02% 1.21x
Aeropostale 0.02% 1.19x
Journeys 0.02% 1.18x
LOFT 0.01% 1.14x
White House Black Market 0.01% 1.11x
Buckle 0.02% 1.10x
Victoria's Secret 0.01% 1.10x
American Eagle Outfitters 0.02% 1.08x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is extremehowto.com.

Website Composition Index
extremehowto.com 4.34% 59.13x
contractortalk.com 6.59% 58.77x
greenbuildingadvisor.com 6.64% 58.21x
finehomebuilding.com 16.86% 58.01x
askthebuilder.com 2.79% 56.21x
thisoldhouse.com 5.30% 55.04x
forums.jlconline.com 2.30% 50.06x
hometips.com 5.54% 47.98x
todayshomeowner.com 1.20% 45.87x
jlconline.com 4.06% 40.29x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 3.14% 22.78x
Power Tools 1.08% 19.32x
Robotics 0.01% 18.81x
Home Remodeling 0.54% 17.35x
Lighting & Power 0.01% 16.93x
Survival Guides 0.09% 14.87x
Organic Beauty & Skincare Products 0.02% 14.42x
Home Furnishings 0.48% 14.19x
Lawns & Pest Control 0.18% 13.15x
Garden Power Equipment 2.46% 13.02x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male