Dstillery Audiences

DO IT YOURSELF

Audience Size: 7.2 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 41.89% 14.72x
New Homeowners 37.50% 13.05x
Home Exterior Design Enthusiasts 31.67% 12.71x
Contractors & Construction Professionals 35.75% 11.98x
Home Heating and Cooling Researchers 31.58% 11.65x
Plumbers 33.08% 11.50x
Power Tools Shoppers 31.45% 11.25x
Kitchen Stove Shoppers 29.08% 11.16x
Country Home Decorators 28.61% 11.07x
Home DIY Enthusiasts 26.84% 10.46x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is REI.

Location Composition Index
REI 0.02% 1.25x
Jos A. Bank Clothiers 0.32% 1.23x
White House Black Market 0.35% 1.14x
Mens Wearhouse 0.50% 1.13x
Buckle 0.27% 1.11x
Express Outlets 0.01% 1.10x
Chicos 0.06% 1.10x
Bonobos 0.08% 1.08x
Johnston and Murphy 0.44% 1.06x
The North Face 0.02% 1.01x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is greenbuildingadvisor.com.

Website Composition Index
greenbuildingadvisor.com 2.01% 32.73x
extremehowto.com 4.45% 31.54x
finehomebuilding.com 6.34% 31.46x
askthebuilder.com 5.27% 30.62x
decks.com 3.81% 30.58x
contractortalk.com 7.53% 30.16x
ronhazelton.com 2.08% 29.22x
quikrete.com 2.38% 29.06x
popularwoodworking.com 1.02% 29.02x
woodweb.com 1.25% 28.15x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.12% 13.15x
Woodwork 5.75% 12.77x
Handyman Tools 0.02% 12.53x
Painting & Renovation 2.56% 11.94x
Rural Living 0.10% 11.54x
Survival Guides 0.25% 11.17x
Home Remodeling 2.40% 10.99x
Power Tools 3.58% 10.64x
Home Furnishings 8.59% 10.58x
Home Remodeling 6.02% 10.43x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male