Dstillery Audiences

DO IT YOURSELF

Audience Size: 3.7 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 45.72% 20.47x
Home Heating and Cooling Researchers 36.06% 17.18x
Home Exterior Design Enthusiasts 31.00% 16.07x
Kitchen Stove Shoppers 28.79% 13.76x
Contractors & Construction Professionals 38.89% 13.47x
Home DIY Enthusiasts 22.86% 13.42x
New Homeowners 34.90% 13.32x
Plumbers 36.14% 13.08x
Power Tools Shoppers 33.90% 12.91x
Country Home Decorators 28.13% 12.47x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.16x
Talbots 0.02% 1.15x
The Childrens Place 0.03% 1.05x
Old Navy 0.04% 1.03x
J. Crew 0.01% 1.02x
American Eagle Outfitters 0.02% 1.02x
Maurices 0.04% 1.02x
H&M 0.01% 1.02x
White House Black Market 0.02% 1.02x
Chicos 0.02% 1.01x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is extremehowto.com.

Website Composition Index
extremehowto.com 5.75% 41.43x
askthebuilder.com 4.55% 41.09x
greenbuildingadvisor.com 5.07% 40.61x
finehomebuilding.com 14.15% 40.52x
contractortalk.com 8.15% 40.44x
sakrete.com 1.30% 37.07x
todayshomeowner.com 1.43% 36.81x
forums.jlconline.com 3.36% 35.84x
hometips.com 6.79% 32.98x
diytileguy.com 1.03% 32.72x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.01% 18.42x
Woodwork 4.27% 18.06x
Robotics 0.04% 16.71x
Lighting & Power 0.13% 16.65x
Home Furnishings 0.81% 15.44x
Home Remodeling 1.03% 15.06x
Yard Structures 0.06% 14.76x
Lawns & Pest Control 0.50% 14.44x
Amateur Radios 0.11% 14.28x
Painting & Renovation 0.63% 14.07x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male