Dstillery Audiences

DO IT YOURSELF

Audience Size: 2.1 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 40.48% 24.62x
Home Heating and Cooling Researchers 32.25% 19.71x
Home Exterior Design Enthusiasts 20.42% 18.01x
Wood Carving Enthusiasts 33.65% 16.92x
Contractors & Construction Professionals 36.56% 13.92x
Plumbers 33.27% 13.66x
Patio Furniture Shoppers 26.03% 13.62x
Home DIY Enthusiasts 14.23% 13.45x
Eco-Conscious Consumers 12.35% 13.42x
Homeowners 27.22% 13.25x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is LOFT.

Location Composition Index
LOFT 0.01% 1.30x
Lane Bryant 0.01% 1.25x
Carhartt 0.13% 1.16x
Buckle 0.01% 1.13x
Maurices 0.03% 1.13x
Express 0.01% 1.09x
Banana Republic 0.01% 1.07x
Gymboree 0.01% 1.07x
American Eagle Outfitters 0.01% 1.07x
The Childrens Place 0.02% 1.00x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is extremehowto.com.

Website Composition Index
extremehowto.com 4.48% 46.44x
contractortalk.com 7.12% 46.36x
greenbuildingadvisor.com 6.76% 46.18x
askthebuilder.com 3.22% 45.34x
finehomebuilding.com 17.59% 45.22x
thisoldhouse.com 9.07% 42.00x
forums.jlconline.com 2.70% 39.58x
hometips.com 5.69% 37.86x
todayshomeowner.com 1.22% 34.96x
jlconline.com 4.30% 33.39x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 3.73% 19.98x
Power Tools 1.26% 17.22x
Lighting & Power 0.02% 17.20x
Home Remodeling 0.66% 15.55x
Home Furnishings 0.43% 13.32x
Survival Guides 0.11% 13.13x
Painting & Renovation 0.25% 12.51x
Organic Beauty & Skincare Products 0.02% 12.35x
Furniture Shopping 0.09% 12.26x
Lawns & Pest Control 0.18% 12.04x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male