Dstillery Audiences

DO IT YOURSELF

Audience Size: 8.1 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 27.99% 16.10x
New Homeowners 25.49% 14.61x
Home Exterior Design Enthusiasts 20.41% 14.46x
Contractors & Construction Professionals 24.40% 14.20x
Home Heating and Cooling Researchers 22.09% 13.23x
Plumbers 22.88% 13.10x
Power Tools Shoppers 21.60% 12.72x
Country Home Decorators 18.63% 12.61x
Kitchen Stove Shoppers 19.45% 12.35x
Home Remodelers 17.21% 11.70x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.23x
Mens Wearhouse 0.53% 1.12x
Buckle 0.19% 1.09x
White House Black Market 0.23% 1.09x
Talbots 0.04% 1.05x
REI 0.02% 1.04x
Johnston and Murphy 0.14% 1.02x
Dressbarn 0.05% 1.02x
Bonobos 0.06% 1.02x
Eddie Bauer 0.03% 1.00x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is greenbuildingadvisor.com.

Website Composition Index
greenbuildingadvisor.com 2.22% 33.06x
finehomebuilding.com 5.47% 32.06x
extremehowto.com 4.30% 31.08x
askthebuilder.com 4.99% 30.32x
contractortalk.com 6.97% 29.91x
decks.com 3.69% 29.73x
ronhazelton.com 2.21% 28.96x
quikrete.com 2.35% 28.62x
popularwoodworking.com 1.28% 28.27x
hometips.com 6.28% 27.74x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.39% 13.17x
Woodwork 5.92% 12.89x
Handyman Tools 0.02% 12.24x
Painting & Renovation 2.92% 11.70x
Rural Living 0.11% 11.64x
Home Remodeling 2.54% 11.20x
Survival Guides 0.30% 11.12x
Home Furnishings 9.35% 10.67x
Power Tools 3.51% 10.56x
Home Remodeling 6.24% 10.54x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male