Dstillery Audiences

DO IT YOURSELF

Audience Size: 7.9 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is New Homeowners.

Interest Composition Index
New Homeowners 26.88% 15.14x
Home Exterior Design Enthusiasts 21.32% 15.05x
Contractors & Construction Professionals 25.37% 14.63x
DIYers 50.47% 14.19x
Home Heating and Cooling Researchers 22.27% 13.86x
Plumbers 22.38% 13.53x
Power Tools Shoppers 21.54% 13.40x
Country Home Decorators 20.68% 12.93x
Kitchen Stove Shoppers 20.54% 12.85x
Product Manuals Researchers 19.07% 12.03x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.15x
Mens Wearhouse 0.38% 1.04x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is greenbuildingadvisor.com.

Website Composition Index
greenbuildingadvisor.com 2.64% 38.07x
finehomebuilding.com 5.43% 36.47x
extremehowto.com 4.04% 36.15x
askthebuilder.com 4.68% 35.12x
decks.com 3.19% 34.46x
contractortalk.com 6.63% 34.46x
quikrete.com 2.16% 33.50x
ronhazelton.com 2.27% 33.31x
planitdiy.com 1.08% 32.59x
popularwoodworking.com 1.58% 31.89x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.62% 14.18x
Woodwork 6.28% 13.85x
Painting & Renovation 3.27% 12.53x
Home Remodeling 2.67% 12.23x
Home Furnishings 9.57% 11.70x
Home Remodeling 6.62% 11.38x
Power Tools 3.69% 11.12x
Lawns & Pest Control 6.59% 10.78x
Yard Structures 2.43% 10.59x
Bathrooms & Plumbing 2.76% 10.49x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male