Dstillery Audiences

DO IT YOURSELF

Audience Size: 2.9 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 43.32% 18.22x
New Homeowners 39.73% 15.62x
Home Exterior Design Enthusiasts 32.96% 15.55x
Contractors & Construction Professionals 36.12% 14.41x
Home Heating and Cooling Researchers 34.98% 13.69x
Plumbers 35.60% 13.69x
Power Tools Shoppers 32.63% 13.59x
Kitchen Stove Shoppers 30.48% 13.57x
Country Home Decorators 30.17% 13.30x
Home DIY Enthusiasts 28.13% 12.70x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.27x
Chicos 0.05% 1.15x
White House Black Market 0.08% 1.08x
Brooks Brothers 0.02% 1.04x
Jos A. Bank Clothiers 0.06% 1.03x
Mens Wearhouse 0.09% 1.02x
Talbots 0.03% 1.01x
Eddie Bauer 0.02% 0.98x
The North Face 0.01% 0.96x
Johnston and Murphy 0.12% 0.96x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is greenbuildingadvisor.com.

Website Composition Index
greenbuildingadvisor.com 1.89% 36.52x
extremehowto.com 4.51% 35.62x
finehomebuilding.com 6.92% 35.50x
decks.com 3.71% 35.34x
askthebuilder.com 5.43% 34.44x
contractortalk.com 7.69% 34.12x
quikrete.com 2.33% 33.25x
georgebrazilplumbingelectrical.com 1.16% 32.97x
ronhazelton.com 1.92% 32.73x
homewyse.com 4.95% 32.56x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.90% 16.16x
Handyman Tools 0.02% 15.59x
Woodwork 5.60% 15.39x
Rural Living 0.09% 14.56x
Painting & Renovation 2.32% 14.19x
Survival Guides 0.23% 14.03x
Home Remodeling 2.20% 13.12x
Power Tools 3.68% 12.78x
Home Furnishings 7.80% 12.77x
Home Remodeling 5.52% 12.54x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male