Dstillery Audiences

DO IT YOURSELF

Audience Size: 3 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 45.58% 23.94x
Home Heating and Cooling Researchers 35.92% 19.81x
Home Exterior Design Enthusiasts 26.14% 18.33x
Kitchen Stove Shoppers 24.22% 15.54x
Contractors & Construction Professionals 36.60% 15.09x
Home DIY Enthusiasts 19.52% 14.51x
Plumbers 35.07% 14.37x
Power Tools Shoppers 33.32% 14.17x
New Homeowners 32.81% 13.89x
Country Home Decorators 23.39% 13.49x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Maurices.

Location Composition Index
Maurices 0.05% 1.20x
Carhartt 0.26% 1.15x
Eddie Bauer 0.01% 1.13x
White House Black Market 0.02% 0.97x
Banana Republic 0.02% 0.97x
Chicos 0.02% 0.94x
Old Navy 0.04% 0.91x
J. Crew 0.01% 0.91x
Gymboree 0.02% 0.90x
Talbots 0.01% 0.90x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is extremehowto.com.

Website Composition Index
extremehowto.com 4.83% 49.17x
askthebuilder.com 3.78% 47.98x
contractortalk.com 7.68% 47.83x
sakrete.com 1.03% 47.17x
finehomebuilding.com 16.20% 46.27x
greenbuildingadvisor.com 6.36% 46.23x
forums.jlconline.com 2.99% 41.56x
thisoldhouse.com 17.81% 40.46x
hometips.com 6.01% 39.44x
jlconline.com 4.50% 35.07x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 3.97% 19.60x
Robotics 0.02% 18.63x
Lighting & Power 0.03% 18.34x
Power Tools 1.49% 17.09x
Home Furnishings 0.43% 16.97x
Home Remodeling 0.71% 16.90x
Yard Structures 0.01% 16.49x
Painting & Renovation 0.40% 15.43x
Lawns & Pest Control 0.25% 15.02x
Survival Guides 0.11% 14.06x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male