Explore the Do It Yourself Audience
Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Do It Yourself audience.
INTERESTS
The Do It Yourself audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Do It Yourself audience is DIYers.
| Interest | Composition | Index |
| DIYers | 49.46% | 19.49x |
| Home Heating and Cooling Researchers | 39.52% | 16.79x |
| Home Exterior Design Enthusiasts | 36.63% | 15.77x |
| New Homeowners | 39.70% | 14.35x |
| Kitchen Stove Shoppers | 34.33% | 13.40x |
| Contractors & Construction Professionals | 41.40% | 13.09x |
| Power Tools Shoppers | 39.29% | 13.05x |
| Hardware Shoppers | 27.25% | 13.05x |
| Home DIY Enthusiasts | 29.18% | 13.05x |
| Plumbers | 40.18% | 13.01x |
Composition Percentage:
The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Curious about what else the Do It Yourself audience is interested in?
Sign Up
APPAREL RETAILERS
The Do It Yourself audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Do It Yourself audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.34x |
| Mens Wearhouse | 0.02% | 1.29x |
| White House Black Market | 0.01% | 1.22x |
| Carhartt | 0.16% | 1.21x |
| Chicos | 0.01% | 1.19x |
| Maurices | 0.02% | 1.16x |
| Victoria's Secret | 0.02% | 1.07x |
| Journeys | 0.01% | 0.86x |
| Old Navy | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Want to find more of the Do It Yourself audience in the real world?
Sign Up
WEBSITES
The Do It Yourself audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Do It Yourself audience is askthebuilder.com.
| Website | Composition | Index |
| askthebuilder.com | 5.47% | 44.15x |
| contractortalk.com | 8.06% | 43.88x |
| extremehowto.com | 6.22% | 43.64x |
| todayshomeowner.com | 6.65% | 42.97x |
| finehomebuilding.com | 13.20% | 42.10x |
| constructionprotips.com | 1.61% | 41.98x |
| greenbuildingadvisor.com | 2.96% | 41.58x |
| sakrete.com | 1.11% | 39.98x |
| forums.jlconline.com | 3.64% | 38.75x |
| deckmagazine.com | 1.84% | 37.66x |
Composition Percentage:
The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Want to see more of the websites the Do It Yourself audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.04% | 17.62x |
| Woodwork | 5.13% | 17.26x |
| Lighting & Power | 0.58% | 16.27x |
| Lawns & Pest Control | 1.74% | 16.02x |
| Yard Structures | 0.57% | 15.59x |
| Home Remodeling | 1.94% | 15.54x |
| Environmentally Friendly Cars | 0.01% | 15.38x |
| Home Furnishings | 2.44% | 15.28x |
| Bathrooms & Plumbing | 0.47% | 15.18x |
| Painting & Renovation | 1.20% | 14.70x |
Composition Percentage:
The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Want to see more of the Content Affinities the Do It Yourself audience visits?
Sign Up
DEMOGRAPHICS
The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Do It Yourself audience?
Sign Up