Dstillery Audiences

DO IT YOURSELF

Audience Size: 1.4 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 25.63% 30.33x
New Homeowners 51.19% 28.56x
DIYers 41.57% 26.07x
Wood Carving Enthusiasts 26.54% 22.65x
Patio Furniture Shoppers 16.95% 20.23x
Contractors & Construction Professionals 46.58% 19.80x
Homeowners 23.83% 19.44x
San Francisco Activities Researchers 12.87% 18.64x
Flooring Shoppers 22.06% 17.37x
Plumbers 29.12% 16.94x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Maurices.

Location Composition Index
Maurices 0.02% 1.38x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is extremehowto.com.

Website Composition Index
extremehowto.com 3.55% 80.23x
contractortalk.com 5.45% 76.94x
thisoldhouse.com 2.29% 74.97x
greenbuildingadvisor.com 8.88% 66.97x
askthebuilder.com 2.53% 66.44x
finehomebuilding.com 18.44% 66.10x
forums.jlconline.com 1.87% 63.16x
hometips.com 5.21% 56.29x
todayshomeowner.com 2.53% 50.33x
jlconline.com 3.86% 47.91x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 3.12% 25.41x
Power Tools 0.86% 24.21x
Home Remodeling 0.39% 21.74x
Bird Watching 0.03% 21.67x
Survival Guides 0.07% 19.56x
Home Furnishings 0.59% 17.28x
Lawns & Pest Control 0.09% 16.92x
Garden Power Equipment 1.93% 16.54x
Home Remodeling 0.08% 16.09x
Canadian Real Estate Researcher Cluster 0.06% 15.83x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male