Dstillery Audiences

DO IT YOURSELF

Audience Size: 7.9 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is New Homeowners.

Interest Composition Index
New Homeowners 31.11% 13.68x
Contractors & Construction Professionals 27.65% 13.41x
Home Exterior Design Enthusiasts 24.49% 13.39x
DIYers 55.22% 12.69x
Home Heating and Cooling Researchers 24.65% 12.40x
Power Tools Shoppers 26.18% 11.86x
Country Home Decorators 23.85% 11.47x
Kitchen Stove Shoppers 24.07% 11.40x
Flooring Shoppers 21.49% 10.77x
Hardware Shoppers 19.83% 10.76x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.39x
Madewell 0.02% 1.12x
Gymboree 0.03% 1.09x
Jos A. Bank Clothiers 0.15% 1.09x
Columbia 0.01% 1.09x
Chicos 0.05% 1.07x
Carhartt 0.22% 1.07x
REI 0.02% 1.03x
Belk 0.01% 1.02x
Kate Spade 0.02% 1.01x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is greenbuildingadvisor.com.

Website Composition Index
greenbuildingadvisor.com 3.27% 45.87x
decks.com 2.77% 43.69x
inspectapedia.com 1.12% 43.41x
extremehowto.com 3.68% 42.55x
finehomebuilding.com 4.75% 42.38x
quikrete.com 2.05% 42.30x
contractortalk.com 6.08% 41.42x
askthebuilder.com 4.29% 40.91x
ronhazelton.com 2.37% 39.82x
planitdiy.com 1.22% 38.37x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.08% 15.14x
Woodwork 6.86% 14.71x
Handyman Tools 0.04% 14.52x
Home Remodeling 2.93% 13.28x
Painting & Renovation 3.82% 13.17x
Rural Living 0.14% 12.56x
Home Furnishings 10.63% 12.51x
Home Remodeling 7.12% 12.26x
Lawns & Pest Control 6.56% 11.86x
Survival Guides 0.39% 11.82x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male