Dstillery Audiences

DO IT YOURSELF

Audience Size: 2.1 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 48.35% 30.57x
Home Heating and Cooling Researchers 35.82% 27.46x
Home Exterior Design Enthusiasts 33.65% 24.52x
Hardware Shoppers 26.86% 23.13x
New Homeowners 40.06% 22.61x
Contractors & Construction Professionals 38.55% 21.94x
Power Tools Shoppers 34.31% 21.60x
Kitchen Stove Shoppers 31.29% 21.59x
Plumbers 36.66% 21.08x
Home DIY Enthusiasts 27.52% 20.60x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 5.66x
Victoria's Secret 0.04% 4.53x
Zumiez 0.02% 3.33x
Journeys 0.03% 3.27x
Banana Republic 0.02% 3.15x
The Childrens Place 0.02% 2.36x
American Eagle Outfitters 0.02% 2.27x
Carhartt 0.08% 1.20x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is askthebuilder.com.

Website Composition Index
askthebuilder.com 5.26% 38.28x
extremehowto.com 6.09% 38.11x
contractortalk.com 8.33% 37.91x
constructionprotips.com 1.02% 37.78x
finehomebuilding.com 14.83% 37.75x
greenbuildingadvisor.com 4.50% 37.62x
todayshomeowner.com 4.29% 36.39x
deckmagazine.com 1.25% 35.78x
forums.jlconline.com 3.84% 33.04x
thisoldhouse.com 29.50% 30.07x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.39% 34.95x
Lighting & Power 0.29% 30.11x
Lawns & Pest Control 1.42% 28.24x
Painting & Renovation 1.01% 27.36x
Telescopes 0.24% 25.57x
Amateur Radios 0.46% 25.16x
Home Remodeling 1.77% 24.88x
Woodwork 5.08% 24.63x
Yard Structures 0.35% 24.18x
Home Furnishings 1.90% 23.10x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male