Dstillery Audiences

DO IT YOURSELF

Audience Size: 4.8 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 43.25% 14.96x
Home Heating and Cooling Researchers 36.23% 12.77x
Home Exterior Design Enthusiasts 33.26% 12.45x
New Homeowners 35.89% 11.72x
Contractors & Construction Professionals 34.46% 10.94x
Power Tools Shoppers 31.96% 10.73x
Plumbers 34.42% 10.71x
Kitchen Stove Shoppers 29.30% 10.62x
Hardware Shoppers 24.94% 10.27x
Country Home Decorators 30.78% 10.22x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.16x
Old Navy 0.02% 1.10x
Mens Wearhouse 0.02% 1.10x
Maurices 0.02% 1.09x
Chicos 0.01% 1.06x
Express 0.01% 1.05x
The Childrens Place 0.01% 0.96x
Victoria's Secret 0.01% 0.92x
Journeys 0.01% 0.82x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is decks.com.

Website Composition Index
decks.com 1.23% 29.72x
homewyse.com 1.17% 27.30x
greenbuildingadvisor.com 1.55% 27.11x
finehomebuilding.com 10.48% 26.48x
askthebuilder.com 5.88% 26.24x
extremehowto.com 6.16% 26.05x
todayshomeowner.com 9.59% 25.79x
contractortalk.com 8.44% 25.74x
timbertech.com 1.00% 25.49x
ronhazelton.com 1.32% 24.09x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.06% 13.01x
Woodwork 5.23% 12.80x
Home Furnishings 3.23% 11.72x
Lighting & Power 0.76% 11.69x
Lawns & Pest Control 2.49% 11.67x
Home Remodeling 2.50% 11.55x
Home Remodeling 0.78% 11.47x
Yard Structures 0.85% 11.15x
Bathrooms & Plumbing 0.68% 11.01x
Painting & Renovation 1.47% 10.84x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male