Dstillery Audiences

DO IT YOURSELF

Audience Size: 6.7 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 38.90% 17.24x
Home Heating and Cooling Researchers 31.57% 15.00x
Home Exterior Design Enthusiasts 29.13% 14.52x
New Homeowners 32.68% 13.99x
Plumbers 31.95% 12.69x
Contractors & Construction Professionals 32.85% 12.57x
Kitchen Stove Shoppers 25.54% 12.39x
Country Home Decorators 25.88% 12.17x
Power Tools Shoppers 30.45% 12.04x
Hardware Shoppers 23.12% 11.78x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.26x
Maurices 0.02% 1.24x
Victoria's Secret 0.01% 1.19x
Old Navy 0.01% 1.08x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is decks.com.

Website Composition Index
decks.com 1.57% 30.32x
greenbuildingadvisor.com 1.51% 28.20x
homewyse.com 1.56% 27.75x
finehomebuilding.com 9.43% 27.56x
extremehowto.com 5.58% 26.75x
askthebuilder.com 5.75% 26.72x
contractortalk.com 8.44% 26.22x
todayshomeowner.com 12.09% 25.90x
timbertech.com 1.18% 25.59x
ronhazelton.com 1.41% 25.09x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Woodwork.

Content Affinity Composition Index
Woodwork 5.25% 14.12x
Home Improvement Contractor 0.07% 13.93x
Home Furnishings 3.85% 13.05x
Home Remodeling 0.97% 12.94x
Lawns & Pest Control 2.98% 12.88x
Home Remodeling 2.83% 12.69x
Lighting & Power 0.91% 12.69x
Environmentally Friendly Cars 0.02% 12.62x
Rural Living 0.02% 12.61x
Yard Structures 1.10% 12.00x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male