Dstillery Audiences

DO IT YOURSELF

Audience Size: 6.6 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 45.07% 19.10x
New Homeowners 39.00% 16.06x
Home Exterior Design Enthusiasts 34.19% 15.94x
Contractors & Construction Professionals 36.03% 14.44x
Plumbers 35.33% 14.27x
Power Tools Shoppers 32.64% 13.77x
Kitchen Stove Shoppers 30.39% 13.70x
Country Home Decorators 30.71% 13.38x
Hardware Shoppers 26.82% 13.04x
Home DIY Enthusiasts 28.91% 12.82x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.21x
Dressbarn 0.02% 1.14x
Talbots 0.02% 1.11x
Eddie Bauer 0.01% 1.05x
Chicos 0.03% 1.04x
White House Black Market 0.03% 1.03x
Jos A. Bank Clothiers 0.03% 1.02x
Lane Bryant 0.02% 1.02x
Lululemon 0.02% 1.02x
Buckle 0.03% 1.02x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is decks.com.

Website Composition Index
decks.com 2.85% 33.19x
quikrete.com 1.72% 31.72x
extremehowto.com 4.63% 31.57x
greenbuildingadvisor.com 1.88% 31.46x
finehomebuilding.com 8.45% 30.98x
askthebuilder.com 5.60% 30.62x
homewyse.com 3.21% 30.42x
contractortalk.com 8.03% 29.90x
ronhazelton.com 1.70% 29.45x
todayshomeowner.com 20.15% 27.50x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.39% 16.31x
Woodwork 5.82% 15.77x
Rural Living 0.06% 15.28x
Handyman Tools 0.01% 15.14x
Painting & Renovation 1.98% 14.23x
Home Remodeling 1.72% 13.99x
Home Furnishings 6.58% 13.98x
Survival Guides 0.20% 13.75x
Lawns & Pest Control 4.93% 13.73x
Home Remodeling 4.51% 13.73x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male