Dstillery Audiences

DO IT YOURSELF

Audience Size: 6.5 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is DIYers.

Interest Composition Index
DIYers 46.72% 17.19x
New Homeowners 40.39% 14.63x
Home Exterior Design Enthusiasts 35.46% 14.42x
Contractors & Construction Professionals 38.09% 13.04x
Home Heating and Cooling Researchers 35.07% 13.02x
Plumbers 37.61% 12.79x
Power Tools Shoppers 34.25% 12.67x
Kitchen Stove Shoppers 32.51% 12.51x
Country Home Decorators 31.78% 12.25x
Home DIY Enthusiasts 30.34% 11.67x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is REI.

Location Composition Index
REI 0.01% 1.21x
Carhartt 0.34% 1.21x
Dressbarn 0.03% 1.15x
Belk 0.01% 1.13x
Eddie Bauer 0.02% 1.10x
Chicos 0.05% 1.03x
Jos A. Bank Clothiers 0.04% 1.02x
Talbots 0.03% 0.99x
Buckle 0.05% 0.96x
Lane Bryant 0.03% 0.94x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is decks.com.

Website Composition Index
decks.com 3.21% 33.02x
extremehowto.com 4.59% 31.85x
quikrete.com 1.95% 31.53x
greenbuildingadvisor.com 2.05% 31.24x
finehomebuilding.com 8.04% 31.05x
askthebuilder.com 5.61% 30.72x
contractortalk.com 7.77% 30.48x
homewyse.com 3.75% 30.16x
certainteed.com 1.02% 30.02x
ronhazelton.com 1.80% 29.64x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.67% 15.49x
Handyman Tools 0.02% 14.88x
Woodwork 5.91% 14.43x
Rural Living 0.08% 14.40x
Painting & Renovation 2.15% 12.96x
Survival Guides 0.21% 12.91x
Home Remodeling 1.96% 12.68x
Home Furnishings 7.30% 12.46x
Lawns & Pest Control 5.50% 12.37x
Environmentally Friendly Cars 0.05% 12.21x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male