Dstillery Audiences

DO IT YOURSELF

Audience Size: 7.9 Million Devices

Explore the Do It Yourself Audience

Below you'll find more information about the Do It Yourself audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Do It Yourself audience.

Dstillery Crafted Audiences

INTERESTS

The Do It Yourself audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Do It Yourself audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 24.76% 13.20x
New Homeowners 29.91% 13.03x
DIYers 52.32% 12.29x
Power Tools Shoppers 22.53% 11.47x
Hardware Shoppers 17.73% 10.34x
Flooring Shoppers 19.53% 10.33x
Product Manuals Researchers 21.64% 10.09x
Spa and Pool Owners 18.80% 9.91x
Lawn & Garden Enthusiasts 20.06% 9.73x
Kitchen and Bath Professionals 22.07% 9.52x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Interest attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Do It Yourself audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Do It Yourself audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.12x
Carhartt 0.20% 1.08x
Express Outlets 0.00% 1.07x
Belk 0.02% 0.98x
REI 0.02% 0.98x
Free People 0.01% 0.96x
Gymboree 0.03% 0.96x
Talbots 0.04% 0.95x
LOFT 0.03% 0.94x
Chicos 0.04% 0.94x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Location attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Web Insights

WEBSITES

The Do It Yourself audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Do It Yourself audience is greenbuildingadvisor.com.

Website Composition Index
greenbuildingadvisor.com 4.30% 40.47x
decks.com 3.05% 39.53x
finehomebuilding.com 4.04% 39.20x
extremehowto.com 3.56% 38.64x
inspectapedia.com 1.44% 38.32x
contractortalk.com 6.22% 38.16x
sakrete.com 1.01% 37.49x
quikrete.com 2.41% 37.39x
askthebuilder.com 3.95% 37.33x
ronhazelton.com 2.55% 36.45x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Web attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Do It Yourself audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.43% 14.21x
Woodwork 7.06% 13.95x
Home Remodeling 2.98% 12.77x
Handyman Tools 0.04% 12.53x
Painting & Renovation 3.99% 12.47x
Home Furnishings 11.15% 11.86x
Home Remodeling 7.10% 11.83x
Rural Living 0.15% 11.48x
Lawns & Pest Control 7.13% 11.26x
Yard Structures 2.53% 11.11x
Composition Percentage: The overlap percentage between the Do It Yourself audience and the Content Affinity attribute.
Index: A comparison of the Do It Yourself audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Do It Yourself audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male