Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 100.6 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 100.6 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 46.29% 27.71x
Dallas Mavericks Fans 47.29% 25.56x
Texas State Fairs 80.27% 23.96x
Houston Activity Researchers 41.05% 20.27x
Houston Trip Planners 35.39% 19.55x
Bargain Shopping Researchers 30.56% 16.38x
Texas Longhorn Fans 36.14% 15.77x
Louisiana Activities Researchers 25.23% 15.15x
Texas County and Local Fair Visitors 43.21% 13.59x
Texas Trip Planners 40.38% 11.53x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 3.34x
Mens Wearhouse 0.02% 2.71x
Journeys 0.02% 2.02x
Maurices 0.04% 1.76x
Carhartt 0.02% 1.56x
White House Black Market 0.02% 0.83x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is kltv.com.

Website Composition Index
kltv.com 38.70% 584.23x
cbs19.tv 51.49% 433.19x
ktre.com 18.83% 426.19x
tylerpaper.com 43.20% 374.29x
kxii.com 18.98% 371.50x
ketk.com 33.80% 187.50x
news-journal.com 20.09% 137.26x
dfw.cbslocal.com 11.16% 74.88x
ksla.com 7.71% 72.77x
wbap.com 5.41% 67.90x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 9.10% 53.62x
Watches & Jewelry 0.09% 48.37x
Texas University Athletics 10.45% 31.28x
Northern Texas Cluster 22.77% 30.23x
Custom T-Shirts 0.24% 29.18x
Austin Cluster 14.11% 21.32x
Texas News 19.84% 19.94x
Texas Media 27.48% 16.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 15.49x
Fox News Content Consumers 6.47% 12.78x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female