Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 525.6 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 525.6 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 68.91% 20.36x
Dallas Cowboys Fans 45.90% 15.80x
Texas AM Aggies Fans 35.07% 13.03x
Texas Activity Researchers 31.61% 13.02x
Texas County and Local Fair Visitors 40.90% 12.19x
Country Music Fans 28.14% 11.86x
Houston Activity Researchers 31.56% 11.23x
Texas Energy Providers 38.48% 11.19x
Southern Central Voters 33.24% 10.80x
Conservative News Readers 24.98% 9.78x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.09x
Carhartt 0.31% 1.31x
Dressbarn 0.03% 1.30x
Aeropostale 0.06% 1.25x
Buckle 0.05% 1.21x
Ann Taylor 0.01% 1.16x
Hugo Boss 0.03% 1.16x
Hollister 0.04% 1.13x
Eddie Bauer 0.02% 1.08x
Jos A. Bank Clothiers 0.03% 0.93x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is jacksonvilleprogress.com.

Website Composition Index
jacksonvilleprogress.com 4.80% 284.77x
heralddemocrat.com 6.89% 282.17x
cbs19.tv 32.40% 244.54x
athensreview.com 6.25% 242.61x
tylerpaper.com 21.96% 238.79x
gainesvilleregister.com 3.47% 226.74x
kten.com 14.13% 211.86x
palestineherald.com 6.78% 209.68x
easttexasmatters.com 39.51% 208.45x
kltv.com 50.03% 198.55x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.93% 54.79x
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 25.58% 33.73x
Northern Texas Cluster 31.33% 33.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 30.52x
Custom T-Shirts 0.24% 29.18x
Texas University Athletics 19.66% 28.94x
Texas News 26.88% 22.33x
Austin Cluster 17.64% 22.11x
Fox News Content Consumers 16.05% 18.96x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female