Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 382.4 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 382.4 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 71.03% 17.56x
Texas Activity Researchers 38.16% 16.16x
Texas Longhorn Fans 53.11% 15.11x
Dallas Cowboys Fans 53.35% 15.04x
Houston Activity Researchers 40.48% 14.79x
Texas AM Aggies Fans 46.33% 14.41x
Texas County and Local Fair Visitors 48.31% 12.33x
Country Music Fans 32.89% 11.90x
Conservative News Readers 28.77% 10.80x
Texas Energy Providers 42.18% 10.44x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Buckle.

Location Composition Index
Buckle 0.01% 1.42x
Mens Wearhouse 0.01% 1.13x
Carhartt 0.16% 1.05x
The Childrens Place 0.01% 0.98x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is athensreview.com.

Website Composition Index
athensreview.com 5.53% 311.70x
jacksonvilleprogress.com 4.79% 303.27x
heralddemocrat.com 7.05% 297.19x
gainesvilleregister.com 4.40% 259.07x
easttexasmatters.com 37.12% 258.83x
palestineherald.com 6.28% 249.80x
tylerpaper.com 25.17% 248.02x
inforney.com 7.29% 238.87x
ktre.com 20.42% 233.35x
weatherforddemocrat.com 6.39% 223.38x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.16% 61.09x
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 24.47% 41.42x
Northern Texas Cluster 36.66% 32.06x
Texas University Athletics 22.82% 31.13x
Custom T-Shirts 0.24% 29.18x
Austin Cluster 30.82% 26.05x
Sports - Golf, Hunting, Fishing 0.20% 22.79x
Texas News 34.15% 22.67x
Fox News Content Consumers 14.87% 21.49x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female