Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 402.8 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 402.8 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 35.30% 17.75x
Texas Energy Providers 34.35% 17.64x
Southern Central Voters 28.66% 13.80x
Texas Trip Planners 28.80% 11.79x
Country Music Fans 17.53% 11.27x
Louisiana Trip Planners 23.34% 10.86x
Dallas Mavericks Fans 15.98% 10.37x
Houston Trip Planners 23.88% 9.74x
Austin Trip Planners 19.17% 9.30x
Billiards Enthusiasts 17.66% 9.02x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.41x
Aeropostale 0.02% 1.14x
Dressbarn 0.03% 1.01x
H&M 0.02% 0.87x
Chicos 0.02% 0.77x
Lane Bryant 0.02% 0.73x
Armani 0.01% 0.70x
Victoria's Secret 0.03% 0.60x
Forever 21 0.02% 0.60x
The Childrens Place 0.02% 0.51x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is cbs19.tv.

Website Composition Index
cbs19.tv 14.35% 517.06x
tylerpaper.com 22.65% 463.51x
kltv.com 33.37% 460.06x
ktre.com 14.83% 436.96x
palestineherald.com 6.49% 434.10x
kten.com 18.37% 426.90x
easttexasmatters.com 35.15% 363.02x
kxii.com 23.75% 342.54x
weatherforddemocrat.com 5.13% 332.61x
cleburnetimesreview.com 5.37% 323.06x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.57% 53.88x
Northern Texas Cluster 21.95% 37.23x
Texas News Cluster 24.35% 36.80x
Texas University Athletics 14.00% 32.08x
Texas News 19.31% 24.43x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.44% 20.30x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.06% 19.31x
Austin Cluster 10.91% 18.72x
Fox News Content Consumers 11.85% 16.96x
Texas Media 19.31% 15.96x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999