Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 516.7 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 516.7 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 69.44% 18.07x
Texas Longhorn Fans 49.91% 15.74x
Dallas Cowboys Fans 48.83% 14.89x
Texas AM Aggies Fans 41.34% 13.79x
Texas Activity Researchers 32.97% 13.19x
Houston Activity Researchers 35.43% 12.61x
Texas County and Local Fair Visitors 44.05% 11.89x
Texas Energy Providers 40.54% 11.05x
Country Music Fans 27.19% 10.21x
Southern Central Voters 34.93% 9.51x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Journeys.

Location Composition Index
Journeys 0.03% 1.79x
Victoria's Secret 0.02% 1.64x
Carhartt 0.23% 1.35x
Mens Wearhouse 0.02% 1.32x
Old Navy 0.02% 1.25x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is heralddemocrat.com.

Website Composition Index
heralddemocrat.com 6.89% 177.68x
jacksonvilleprogress.com 4.90% 176.38x
athensreview.com 5.48% 173.35x
gainesvilleregister.com 4.74% 148.52x
tylerpaper.com 24.23% 147.68x
panolawatchman.com 1.57% 146.73x
palestineherald.com 6.73% 144.77x
inforney.com 6.86% 143.53x
heraldbanner.com 3.05% 140.33x
easttexasmatters.com 41.73% 138.13x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Texas Sporting & Outdoors Cluster 0.26% 47.57x
Texas News Cluster 25.14% 29.48x
Custom T-Shirts 0.24% 29.18x
Northern Texas Cluster 37.83% 23.15x
Texas University Athletics 22.71% 22.36x
Austin Cluster 30.74% 18.44x
Texas News 34.07% 16.45x
Fox News Content Consumers 15.18% 15.38x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.09x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female