Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 144.2 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 144.2 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 21.87% 42.92x
Houston Activity Researchers 27.99% 24.81x
Texas State Fairs 75.72% 20.22x
Houston Trip Planners 38.45% 19.03x
Texas Longhorn Fans 41.88% 15.81x
Texas AM Aggies Fans 34.66% 15.03x
Texas County and Local Fair Visitors 47.59% 13.43x
Texas Trip Planners 36.45% 12.23x
Texas Energy Providers 27.58% 11.39x
Austin Trip Planners 22.83% 10.41x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Belk.

Location Composition Index
Belk 0.01% 2.98x
Charlotte Russe 0.01% 2.69x
Tommy Bahama 0.01% 2.56x
Forever 21 0.01% 2.19x
LOFT 0.02% 1.67x
Aeropostale 0.03% 1.59x
Carhartt 0.02% 1.56x
The Childrens Place 0.01% 1.56x
H&M 0.02% 1.36x
Michael Kors 0.01% 1.35x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is kltv.com.

Website Composition Index
kltv.com 41.83% 442.70x
cbs19.tv 41.79% 355.26x
ktre.com 21.97% 345.02x
kxii.com 21.98% 295.49x
tylerpaper.com 42.76% 282.06x
ketk.com 34.85% 169.66x
news-journal.com 20.98% 103.71x
texarkanagazette.com 3.66% 96.48x
starlocalmedia.com 3.75% 68.23x
arklatexhomepage.com 5.58% 67.87x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 13.24% 47.83x
Texas University Athletics 13.01% 31.07x
Custom T-Shirts 0.24% 29.18x
Northern Texas Cluster 28.42% 27.24x
Austin Cluster 19.79% 20.69x
Texas News 23.52% 18.98x
Texas Media 33.04% 16.48x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 15.49x
Fox News Content Consumers 7.06% 13.92x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female