Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 338.3 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 338.3 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 69.15% 20.05x
Texas Activity Researchers 34.11% 20.04x
Houston Activity Researchers 35.43% 17.95x
Texas Longhorn Fans 43.50% 15.73x
Dallas Cowboys Fans 44.84% 15.38x
Texas AM Aggies Fans 38.66% 14.91x
Texas County and Local Fair Visitors 43.82% 13.25x
Country Music Fans 27.19% 12.68x
Conservative News Readers 24.34% 11.40x
Liberal News Readers 19.83% 11.21x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 3.32x
Aeropostale 0.01% 3.24x
American Eagle Outfitters 0.01% 2.69x
Carhartt 0.10% 1.48x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is lufkindailynews.com.

Website Composition Index
lufkindailynews.com 4.77% 311.99x
athensreview.com 5.68% 290.18x
jacksonvilleprogress.com 4.71% 275.22x
heralddemocrat.com 7.57% 274.22x
easttexasmatters.com 16.45% 272.89x
palestineherald.com 5.96% 240.23x
ktre.com 21.87% 211.48x
inforney.com 6.77% 202.20x
tylerpaper.com 29.58% 201.48x
kxii.com 21.95% 199.52x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Sports - Golf, Hunting, Fishing 0.22% 43.00x
Texas News Cluster 19.95% 38.94x
Northern Texas Cluster 30.97% 30.22x
Custom T-Shirts 0.24% 29.18x
Texas University Athletics 19.71% 28.57x
Austin Cluster 30.23% 21.57x
Texas News 29.03% 20.46x
Natural & Healthy Living Researchers 0.24% 20.39x
Fox News Content Consumers 10.83% 19.20x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female