Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 734.4 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 734.4 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 68.66% 23.05x
Dallas Cowboys Fans 42.86% 16.20x
Texas Longhorn Fans 39.41% 15.01x
Texas AM Aggies Fans 32.69% 13.42x
Texas Activity Researchers 25.93% 13.37x
Texas County and Local Fair Visitors 37.98% 12.83x
Texas Energy Providers 35.84% 12.25x
Houston Activity Researchers 26.41% 11.49x
Country Music Fans 22.17% 10.86x
Southern Central Voters 28.78% 10.47x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.02% 2.50x
Aeropostale 0.01% 2.07x
Journeys 0.02% 1.74x
The Childrens Place 0.02% 1.63x
Carhartt 0.18% 1.45x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is jacksonvilleprogress.com.

Website Composition Index
jacksonvilleprogress.com 5.08% 199.82x
heralddemocrat.com 7.11% 190.44x
athensreview.com 5.96% 184.40x
tylerpaper.com 23.70% 160.10x
panolawatchman.com 1.93% 155.81x
cbs19.tv 32.92% 153.62x
palestineherald.com 7.39% 148.64x
gainesvilleregister.com 4.84% 147.64x
kten.com 12.19% 140.03x
easttexasmatters.com 42.73% 139.92x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Texas Sporting & Outdoors Cluster 0.50% 45.61x
Texas News Cluster 23.30% 29.99x
Custom T-Shirts 0.24% 29.18x
Northern Texas Cluster 32.67% 25.88x
Texas University Athletics 17.41% 24.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 23.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 19.49x
Austin Cluster 18.87% 17.45x
Texas News 27.10% 17.27x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female