Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 558.9 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 558.9 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 69.58% 21.15x
Dallas Cowboys Fans 45.68% 16.49x
Texas AM Aggies Fans 34.54% 13.88x
Texas County and Local Fair Visitors 41.87% 13.53x
Texas Energy Providers 38.96% 12.79x
Texas Activity Researchers 26.58% 12.44x
Southern Central Voters 33.11% 11.50x
Houston Activity Researchers 27.36% 11.42x
Country Music Fans 24.80% 10.62x
Dallas Mavericks Fans 26.17% 10.00x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.51x
Buckle 0.37% 1.69x
Journeys 0.04% 1.17x
Express 0.02% 1.15x
Aeropostale 0.04% 0.97x
Zumiez 0.05% 0.93x
The Childrens Place 0.06% 0.89x
Hollister 0.03% 0.88x
LOFT 0.05% 0.87x
Lane Bryant 0.03% 0.87x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is jacksonvilleprogress.com.

Website Composition Index
jacksonvilleprogress.com 4.60% 315.59x
heralddemocrat.com 6.46% 313.52x
athensreview.com 6.42% 266.72x
tylerpaper.com 20.79% 262.69x
gainesvilleregister.com 3.52% 256.61x
cbs19.tv 32.04% 252.84x
kltv.com 46.52% 238.56x
kten.com 14.98% 230.03x
palestineherald.com 7.06% 222.98x
weatherforddemocrat.com 5.78% 219.27x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.06% 49.99x
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 25.73% 34.08x
Northern Texas Cluster 31.68% 33.97x
Custom T-Shirts 0.24% 29.18x
Texas University Athletics 19.19% 29.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 24.81x
Austin Cluster 16.35% 22.78x
Texas News 26.78% 22.63x
Texas Media 34.73% 16.38x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female