Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 216 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 216 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 69.29% 20.61x
Texas Activity Researchers 34.88% 20.39x
Houston Activity Researchers 35.73% 18.24x
Dallas Cowboys Fans 45.78% 16.52x
Texas AM Aggies Fans 39.40% 16.01x
Texas Longhorn Fans 44.55% 16.00x
Country Music Fans 29.37% 14.20x
Texas County and Local Fair Visitors 43.78% 14.16x
Conservative News Readers 26.77% 12.10x
Louisiana Activities Researchers 21.75% 11.73x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.70x
Victoria's Secret 0.01% 1.51x
Carhartt 0.09% 1.42x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is heralddemocrat.com.

Website Composition Index
heralddemocrat.com 6.97% 255.55x
easttexasmatters.com 24.21% 236.10x
palestineherald.com 5.95% 219.18x
inforney.com 6.83% 217.15x
ktre.com 21.20% 210.86x
cleburnetimesreview.com 4.49% 185.24x
kxii.com 22.24% 179.10x
weatherforddemocrat.com 5.85% 175.66x
tylerpaper.com 27.70% 175.13x
kten.com 11.55% 163.48x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 21.40% 45.11x
Northern Texas Cluster 33.27% 33.37x
Texas University Athletics 20.29% 32.25x
Sports - Golf, Hunting, Fishing 0.20% 29.30x
Custom T-Shirts 0.24% 29.18x
Austin Cluster 28.48% 26.15x
Texas News 30.52% 23.66x
Fox News Content Consumers 12.91% 22.73x
Right Wing Blogs - Political Activism 0.13% 22.49x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female