Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 192.4 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 192.4 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 23.13% 30.48x
Texas State Fairs 73.71% 21.62x
Houston Activity Researchers 28.74% 20.54x
Texas Longhorn Fans 37.94% 14.39x
Texas AM Aggies Fans 30.78% 13.66x
Texas County and Local Fair Visitors 42.53% 12.97x
Texas Energy Providers 40.79% 10.77x
Louisiana Activities Researchers 12.23% 10.58x
Liberal News Readers 10.28% 9.85x
Dallas Mavericks Fans 26.25% 9.71x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Belk.

Location Composition Index
Belk 0.02% 4.15x
Hollister 0.02% 2.13x
Lane Bryant 0.02% 2.13x
Forever 21 0.02% 2.05x
Aeropostale 0.03% 1.82x
Dressbarn 0.01% 1.52x
Carhartt 0.18% 1.25x
Express 0.02% 1.18x
Gymboree 0.02% 1.12x
The Childrens Place 0.02% 1.11x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is ktre.com.

Website Composition Index
ktre.com 20.32% 275.31x
kltv.com 52.35% 264.18x
kten.com 11.79% 263.66x
cbs19.tv 40.02% 242.51x
palestineherald.com 7.53% 236.91x
kxii.com 20.80% 218.22x
heralddemocrat.com 6.59% 213.24x
tylerpaper.com 40.97% 190.67x
corsicanadailysun.com 4.85% 185.18x
weatherforddemocrat.com 4.89% 170.84x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 15.14% 38.84x
Texas University Athletics 14.47% 29.40x
Custom T-Shirts 0.24% 29.18x
Northern Texas Cluster 26.48% 23.35x
Austin Cluster 21.74% 18.61x
Texas News 24.04% 16.72x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 15.49x
Fox News Content Consumers 5.95% 14.69x
Texas Media 35.62% 14.00x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female