Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 748.3 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 748.3 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 67.64% 21.59x
Dallas Cowboys Fans 46.14% 16.51x
Texas Longhorn Fans 44.78% 16.37x
Texas AM Aggies Fans 37.06% 14.28x
Texas Activity Researchers 28.23% 13.62x
Texas County and Local Fair Visitors 39.80% 13.46x
Texas Energy Providers 37.59% 12.96x
Houston Activity Researchers 29.96% 12.75x
Country Music Fans 24.51% 10.75x
Dallas Mavericks Fans 28.73% 10.44x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.37x
Lane Bryant 0.02% 2.21x
Dressbarn 0.01% 1.52x
Buckle 0.01% 1.40x
Carhartt 0.23% 1.32x
Old Navy 0.02% 1.28x
Journeys 0.01% 1.26x
The Childrens Place 0.01% 1.03x
Victoria's Secret 0.01% 1.02x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is jacksonvilleprogress.com.

Website Composition Index
jacksonvilleprogress.com 4.72% 183.21x
heralddemocrat.com 6.84% 176.32x
athensreview.com 5.38% 175.84x
kilgorenewsherald.com 1.60% 175.81x
tylerpaper.com 21.39% 154.12x
panolawatchman.com 1.64% 147.89x
inforney.com 5.56% 143.18x
gainesvilleregister.com 4.99% 142.56x
palestineherald.com 6.96% 141.34x
heraldbanner.com 3.26% 140.78x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.35% 49.32x
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 24.09% 30.77x
Custom T-Shirts 0.24% 29.18x
Northern Texas Cluster 35.28% 25.51x
Texas University Athletics 20.03% 24.33x
Austin Cluster 25.33% 18.94x
Texas News 30.08% 17.57x
Fox News Content Consumers 14.07% 16.30x
Right Wing Blogs - Political Activism 0.23% 13.79x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female