Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 524.6 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 524.6 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 33.36% 20.78x
Texas AM Aggies Fans 23.65% 17.56x
Texas Energy Providers 31.87% 17.42x
Southern Central Voters 24.85% 15.25x
Texas Activity Researchers 19.26% 14.44x
Houston Activity Researchers 19.64% 13.02x
Texas Trip Planners 25.26% 12.24x
Country Music Fans 15.09% 11.67x
Houston Trip Planners 21.98% 10.62x
Oklahoma Sooners Fans 16.54% 10.28x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Buckle.

Location Composition Index
Buckle 0.23% 1.65x
The Childrens Place 0.09% 1.25x
Gap 0.10% 1.21x
Belk 0.01% 1.19x
Aeropostale 0.05% 1.18x
American Eagle Outfitters 0.09% 1.09x
Jos A. Bank Clothiers 0.23% 0.96x
Talbots 0.03% 0.92x
Zumiez 0.05% 0.91x
Ann Taylor 0.02% 0.89x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is heralddemocrat.com.

Website Composition Index
heralddemocrat.com 5.56% 326.77x
jacksonvilleprogress.com 4.55% 326.73x
athensreview.com 5.46% 296.24x
tylerpaper.com 20.52% 288.44x
gainesvilleregister.com 3.71% 276.06x
kltv.com 40.60% 268.92x
cbs19.tv 30.66% 254.89x
heraldbanner.com 3.32% 245.55x
kten.com 17.08% 245.41x
palestineherald.com 7.11% 242.10x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.37% 48.84x
Watches & Jewelry 0.09% 48.37x
Northern Texas Cluster 27.05% 33.04x
Texas News Cluster 23.76% 31.09x
Custom T-Shirts 0.24% 29.18x
Texas University Athletics 17.76% 27.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.34% 22.77x
Texas News 22.35% 21.99x
Austin Cluster 13.08% 19.11x
Texas Media 29.87% 15.06x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female