Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 419.7 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 419.7 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 34.38% 17.96x
Texas Energy Providers 33.26% 17.71x
Southern Central Voters 27.23% 14.47x
Texas AM Aggies Fans 22.37% 13.55x
Texas Trip Planners 27.89% 11.83x
Country Music Fans 17.21% 11.24x
Louisiana Trip Planners 22.20% 10.64x
Oklahoma Sooners Fans 20.01% 10.20x
Dallas Mavericks Fans 17.11% 10.13x
Houston Trip Planners 23.32% 10.00x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Belk.

Location Composition Index
Belk 0.03% 1.89x
Aeropostale 0.04% 1.44x
Carhartt 0.23% 1.43x
Lane Bryant 0.05% 1.35x
Chicos 0.04% 1.03x
Gymboree 0.02% 0.93x
Dressbarn 0.03% 0.86x
Tommy Bahama 0.02% 0.77x
LOFT 0.02% 0.76x
Zara 0.01% 0.76x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is cbs19.tv.

Website Composition Index
cbs19.tv 16.72% 488.51x
kltv.com 31.74% 464.27x
tylerpaper.com 23.27% 429.71x
palestineherald.com 6.53% 401.78x
kten.com 17.89% 401.03x
kxii.com 23.93% 337.86x
easttexasmatters.com 36.45% 327.59x
weatherforddemocrat.com 5.29% 311.46x
cleburnetimesreview.com 5.62% 310.21x
ktre.com 13.75% 308.99x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.40% 57.73x
Northern Texas Cluster 22.79% 36.48x
Texas News Cluster 24.99% 36.17x
Texas University Athletics 15.33% 30.65x
Texas News 19.52% 24.45x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.47% 22.39x
Austin Cluster 11.13% 19.51x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.72% 17.63x
Fox News Content Consumers 12.12% 15.84x
Texas Media 20.77% 15.83x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male