Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 598.1 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 598.1 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 68.98% 21.62x
Dallas Cowboys Fans 47.38% 17.35x
Texas AM Aggies Fans 35.31% 14.29x
Texas County and Local Fair Visitors 41.15% 13.71x
Texas Activity Researchers 26.47% 13.23x
Texas Energy Providers 37.10% 12.73x
Houston Activity Researchers 27.46% 11.89x
Country Music Fans 26.49% 11.43x
Southern Central Voters 32.54% 11.38x
Dallas Mavericks Fans 26.78% 10.61x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.69x
Dressbarn 0.02% 1.25x
Buckle 0.04% 1.22x
Lane Bryant 0.02% 0.97x
Chicos 0.03% 0.96x
Journeys 0.05% 0.94x
Zumiez 0.04% 0.93x
Old Navy 0.04% 0.87x
Coach 0.02% 0.85x
White House Black Market 0.03% 0.84x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is jacksonvilleprogress.com.

Website Composition Index
jacksonvilleprogress.com 4.76% 322.52x
heralddemocrat.com 6.78% 315.92x
athensreview.com 6.11% 278.64x
tylerpaper.com 21.55% 272.16x
mineralwellsindex.com 2.91% 270.05x
cbs19.tv 32.03% 264.73x
gainesvilleregister.com 3.53% 261.49x
palestineherald.com 7.43% 245.04x
kltv.com 47.50% 241.86x
kten.com 14.85% 239.37x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.94% 51.60x
Watches & Jewelry 0.09% 48.37x
Northern Texas Cluster 32.52% 35.18x
Texas News Cluster 26.05% 34.51x
Texas University Athletics 19.39% 30.33x
Custom T-Shirts 0.24% 29.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 27.76x
Austin Cluster 17.10% 23.19x
Texas News 28.08% 22.54x
Fox News Content Consumers 17.68% 17.69x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female