Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 340.6 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 340.6 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 68.90% 21.05x
Texas Activity Researchers 36.33% 20.16x
Houston Activity Researchers 37.36% 17.60x
Texas Longhorn Fans 43.95% 16.72x
Texas AM Aggies Fans 41.12% 15.50x
Dallas Cowboys Fans 45.51% 15.31x
Texas County and Local Fair Visitors 44.37% 13.42x
Country Music Fans 27.33% 11.75x
Texas Energy Providers 38.05% 11.25x
Dallas Mavericks Fans 29.53% 10.93x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Belk.

Location Composition Index
Belk 0.02% 2.14x
Free People 0.01% 2.13x
Buckle 0.05% 1.84x
Chicos 0.04% 1.56x
Carhartt 0.47% 1.51x
Hollister 0.02% 1.36x
Jos A. Bank Clothiers 0.03% 1.27x
J. Crew 0.02% 1.16x
Maurices 0.06% 1.07x
Zumiez 0.02% 1.01x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is lufkindailynews.com.

Website Composition Index
lufkindailynews.com 5.46% 333.32x
athensreview.com 5.30% 301.33x
jacksonvilleprogress.com 4.64% 297.71x
easttexasmatters.com 10.85% 295.61x
ktre.com 21.26% 245.61x
palestineherald.com 6.10% 227.49x
heralddemocrat.com 8.23% 210.72x
kxii.com 22.31% 207.87x
inforney.com 6.36% 206.40x
kten.com 13.49% 198.86x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.19% 49.54x
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 19.75% 40.90x
Northern Texas Cluster 30.21% 30.28x
Texas University Athletics 19.88% 29.28x
Custom T-Shirts 0.24% 29.18x
Austin Cluster 29.89% 23.14x
Oil & Energy 0.28% 19.63x
Right Wing Blogs - Political Activism 0.06% 19.57x
Texas News 28.91% 19.49x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female