Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 445.4 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 445.4 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 34.79% 18.53x
Texas Energy Providers 34.78% 16.16x
Texas AM Aggies Fans 24.56% 13.98x
Southern Central Voters 27.94% 13.95x
Texas Activity Researchers 20.95% 13.77x
Houston Activity Researchers 20.93% 11.73x
Country Music Fans 15.99% 11.43x
Texas Trip Planners 27.06% 10.96x
Dallas Mavericks Fans 16.59% 10.44x
Oklahoma Sooners Fans 18.92% 10.41x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.84x
Dressbarn 0.05% 1.32x
Joe's Jeans 0.01% 1.30x
Lane Bryant 0.05% 1.20x
Calvin Klein 0.01% 1.10x
Jos A. Bank Clothiers 0.14% 1.07x
Carhartt 0.11% 0.98x
Gymboree 0.02% 0.90x
Old Navy 0.05% 0.90x
LOFT 0.04% 0.80x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is kltv.com.

Website Composition Index
kltv.com 32.72% 436.37x
tylerpaper.com 23.15% 412.20x
kten.com 18.32% 390.36x
cbs19.tv 22.65% 384.65x
palestineherald.com 6.62% 381.44x
heraldbanner.com 4.25% 332.76x
easttexasmatters.com 37.21% 321.66x
corsicanadailysun.com 4.41% 301.05x
ktre.com 12.85% 297.87x
weatherforddemocrat.com 5.35% 297.71x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.00% 62.70x
Texas News Cluster 23.78% 37.83x
Northern Texas Cluster 23.05% 36.92x
Texas University Athletics 16.00% 31.34x
Custom T-Shirts 0.24% 29.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.42% 26.17x
Texas News 18.74% 24.68x
Austin Cluster 10.64% 19.88x
Assorted Topics (Viral Media, Paid Traffic) 5.82% 16.87x
Texas Media 22.13% 16.13x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male