Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 275 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 275 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 30.77% 27.81x
Houston Activity Researchers 34.11% 21.19x
Texas State Fairs 71.33% 20.85x
Texas Longhorn Fans 39.51% 15.67x
Texas AM Aggies Fans 35.95% 15.29x
Dallas Cowboys Fans 44.54% 15.17x
Texas County and Local Fair Visitors 44.58% 13.80x
Country Music Fans 22.55% 11.80x
Louisiana Activities Researchers 16.51% 11.71x
Dallas Mavericks Fans 30.47% 11.53x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.74x
Jos A. Bank Clothiers 0.04% 1.66x
The Childrens Place 0.07% 1.44x
Carhartt 0.46% 1.41x
H&M 0.03% 1.37x
Old Navy 0.07% 1.31x
Buckle 0.06% 1.30x
Chicos 0.04% 1.24x
Belk 0.01% 1.24x
Lane Bryant 0.03% 1.05x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is ktre.com.

Website Composition Index
ktre.com 20.69% 303.66x
palestineherald.com 6.45% 251.94x
kxii.com 21.23% 244.67x
tylerpaper.com 36.50% 244.26x
kten.com 12.86% 241.00x
inforney.com 5.45% 237.97x
kltv.com 55.83% 236.69x
jacksonvilleprogress.com 5.19% 234.37x
heraldbanner.com 4.20% 224.14x
cbs19.tv 35.87% 217.01x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.09% 48.37x
Texas News Cluster 18.47% 45.36x
Texas University Athletics 17.24% 31.93x
Custom T-Shirts 0.24% 29.18x
Northern Texas Cluster 28.01% 28.44x
Austin Cluster 25.61% 23.34x
Texas News 25.96% 19.99x
Fox News Content Consumers 6.51% 17.58x
Texas Media 40.40% 16.21x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 15.49x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female