Dstillery Audiences

EAST TEXAS CLUSTER

Audience Size: 480.5 Thousand Devices

Explore the East Texas Cluster Audience

Below you'll find more information about the East Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 480.5 thousand unique devices whose actions qualify for the East Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The East Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the East Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 32.73% 19.95x
Texas Energy Providers 33.33% 17.36x
Texas AM Aggies Fans 23.04% 16.57x
Southern Central Voters 25.75% 15.63x
Texas Activity Researchers 19.29% 14.80x
Houston Activity Researchers 19.05% 13.18x
Country Music Fans 15.54% 11.75x
Texas Trip Planners 25.60% 11.71x
Oklahoma Sooners Fans 16.78% 10.63x
Louisiana Trip Planners 19.08% 10.56x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Interest attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The East Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the East Texas Cluster audience is Belk.

Location Composition Index
Belk 0.01% 2.59x
Lane Bryant 0.06% 1.70x
Buckle 0.10% 1.41x
Old Navy 0.05% 1.09x
Chicos 0.03% 1.08x
Jos A. Bank Clothiers 0.19% 0.95x
Dressbarn 0.02% 0.87x
J. Crew 0.01% 0.83x
LOFT 0.03% 0.71x
Carhartt 0.03% 0.70x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Location attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The East Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the East Texas Cluster audience is jacksonvilleprogress.com.

Website Composition Index
jacksonvilleprogress.com 4.83% 358.71x
heralddemocrat.com 5.57% 344.84x
athensreview.com 4.92% 337.92x
tylerpaper.com 21.83% 310.26x
gainesvilleregister.com 4.00% 295.03x
cbs19.tv 27.11% 293.17x
kltv.com 38.31% 290.49x
kten.com 17.04% 270.60x
heraldbanner.com 3.67% 265.70x
palestineherald.com 6.65% 264.25x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Web attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the East Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.66% 54.82x
Northern Texas Cluster 24.30% 33.87x
Texas News Cluster 22.44% 32.80x
Custom T-Shirts 0.24% 29.18x
Texas University Athletics 16.88% 28.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.36% 23.64x
Texas News 19.85% 22.73x
Austin Cluster 11.43% 18.38x
Texas Media 25.82% 14.81x
Assorted Topics (Viral Media, Paid Traffic) 6.58% 13.75x
Composition Percentage: The overlap percentage between the East Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the East Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The East Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female