Explore the Edgy Content Audience
Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Edgy Content audience.
INTERESTS
The Edgy Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Edgy Content audience is Comedy Fans.
| Interest | Composition | Index |
| Comedy Fans | 34.79% | 16.72x |
| Entertainment Industry Decision Makers | 30.04% | 16.59x |
| TV Advertising Professionals | 29.48% | 16.24x |
| Entertainment & Tabloid Magazine Readers | 30.60% | 15.73x |
| Mens Fitness Publication Readers | 29.16% | 15.51x |
| Advertising Professionals | 28.36% | 14.58x |
| United Kingdom News Readers | 27.58% | 14.30x |
| Liberal News Readers | 25.89% | 14.01x |
| TV Junkies | 26.02% | 13.89x |
| Blockbuster Movie Fans | 29.87% | 13.70x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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APPAREL RETAILERS
The Edgy Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Edgy Content audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.31x |
| Chicos | 0.01% | 1.19x |
| Carhartt | 0.17% | 1.12x |
| Mens Wearhouse | 0.01% | 1.11x |
| Maurices | 0.02% | 1.07x |
| Old Navy | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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WEBSITES
The Edgy Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Edgy Content audience is celebmafia.com.
| Website | Composition | Index |
| celebmafia.com | 1.78% | 44.12x |
| cavemancircus.com | 2.39% | 39.26x |
| dlisted.com | 13.50% | 39.19x |
| izismile.com | 1.61% | 38.86x |
| gofugyourself.com | 10.91% | 38.58x |
| listal.com | 6.27% | 36.19x |
| coed.com | 3.87% | 35.48x |
| pajiba.com | 11.40% | 33.42x |
| maxim.com | 29.84% | 32.98x |
| hawtcelebs.com | 2.29% | 32.49x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Edgy Content audience is Instagram Management.
| Content Affinity | Composition | Index |
| Instagram Management | 0.10% | 17.04x |
| Local & Travel England - East Midlands | 0.36% | 16.05x |
| London Tourism & Events | 0.18% | 16.01x |
| Comedy Content | 0.41% | 15.93x |
| Feminism | 0.81% | 15.03x |
| Environmental Conservation | 0.07% | 13.13x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.77% | 12.80x |
| Celebrity Gossip | 1.22% | 12.24x |
| Australia & New Zealand Media | 3.25% | 12.17x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 11.77x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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DEMOGRAPHICS
The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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