Dstillery Audiences

EDGY CONTENT

Audience Size: 2.8 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 34.83% 16.83x
TV Advertising Professionals 24.28% 14.84x
Entertainment Industry Decision Makers 25.20% 14.70x
Entertainment & Tabloid Magazine Readers 26.63% 14.66x
Mens Fitness Publication Readers 23.22% 14.47x
Advertising Professionals 23.81% 13.93x
United Kingdom News Readers 26.62% 13.63x
TV Junkies 23.13% 13.19x
Cholesterol Researchers 20.48% 13.12x
Liberal News Readers 21.90% 12.92x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.45x
Chicos 0.02% 1.32x
Gap 0.02% 1.28x
Talbots 0.01% 1.11x
Old Navy 0.03% 1.08x
Banana Republic 0.02% 1.08x
Journeys 0.03% 1.01x
H&M 0.01% 1.01x
Carhartt 0.20% 1.00x
LOFT 0.02% 0.97x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is dlisted.com.

Website Composition Index
dlisted.com 6.89% 49.62x
gofugyourself.com 8.80% 48.41x
cavemancircus.com 1.20% 46.64x
pajiba.com 7.78% 44.03x
izismile.com 1.21% 41.80x
hawtcelebs.com 1.60% 41.64x
celebmafia.com 1.80% 39.02x
maxim.com 13.31% 37.61x
coed.com 2.32% 34.76x
listal.com 6.68% 34.01x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.77% 24.67x
London Tourism & Events 0.06% 22.62x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 15.67x
Memes & Comedy 0.02% 14.54x
Assorted Topics (Viral Media, Paid Traffic) 2.32% 14.15x
Feminism 0.52% 14.08x
Mysticism 0.10% 14.04x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.36% 13.48x
Roleplay & Fantasy Games 0.09% 13.46x
Ireland Cluster 4.63% 12.92x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male