Dstillery Audiences

EDGY CONTENT

Audience Size: 2.1 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 32.96% 20.08x
Entertainment & Tabloid Magazine Readers 32.59% 18.92x
TV Advertising Professionals 31.42% 18.82x
Mens Fitness Publication Readers 29.20% 17.83x
Comedy Fans 34.24% 17.46x
TV Junkies 24.77% 16.81x
Liberal News Readers 25.20% 16.10x
LGBT Activists 32.58% 15.41x
Blockbuster Movie Fans 33.73% 15.41x
Movie and Game Review Readers 27.32% 15.31x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Everlane.

Location Composition Index
Everlane 0.01% 2.56x
Calvin Klein 0.02% 2.04x
Supreme 0.02% 1.90x
Ralph Lauren 0.02% 1.81x
Club Monaco 0.02% 1.78x
Zara 0.05% 1.72x
Hugo Boss 0.03% 1.58x
Intermix 0.01% 1.56x
Armani 0.04% 1.56x
Ann Taylor 0.04% 1.56x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hecklerspray.com.

Website Composition Index
hecklerspray.com 1.22% 136.40x
gofugyourself.com 4.68% 111.99x
hollywoodtuna.com 3.23% 111.07x
hawtcelebs.com 3.29% 102.21x
izismile.com 2.90% 101.45x
listal.com 3.76% 92.82x
pajiba.com 17.34% 86.99x
wwtdd.com 1.10% 86.74x
laineygossip.com 1.39% 82.81x
coed.com 8.62% 75.41x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.31% 21.87x
Feminism 1.73% 20.40x
Instagram Management 1.25% 19.15x
Assorted Topics (Television, Origami, Men's Health) 0.25% 17.31x
Comedy Content 0.74% 16.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.29% 16.81x
Celebrity Gossip 4.21% 16.74x
London Tourism & Events 0.40% 16.18x
Local & Travel England - East Midlands 0.21% 15.89x
Content Streamers & Downloaders 0.17% 15.70x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male