Dstillery Audiences

EDGY CONTENT

Audience Size: 2.4 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 35.62% 16.52x
TV Advertising Professionals 25.71% 14.31x
Entertainment Industry Decision Makers 26.65% 14.18x
Mens Fitness Publication Readers 24.63% 14.08x
Entertainment & Tabloid Magazine Readers 28.25% 14.04x
Advertising Professionals 24.52% 13.79x
United Kingdom News Readers 26.66% 13.42x
Cholesterol Researchers 20.48% 12.74x
TV Junkies 24.31% 12.67x
Liberal News Readers 22.54% 12.60x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is dlisted.com.

Website Composition Index
dlisted.com 7.09% 53.42x
cavemancircus.com 1.32% 53.32x
gofugyourself.com 8.72% 52.30x
celebmafia.com 1.38% 48.13x
pajiba.com 7.28% 46.56x
hawtcelebs.com 1.43% 45.81x
maxim.com 13.29% 44.02x
listal.com 5.69% 40.12x
izismile.com 1.12% 39.52x
uberhumor.com 1.19% 34.78x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.80% 22.33x
Instagram Management 0.01% 22.24x
London Tourism & Events 0.07% 18.08x
Memes & Comedy 0.03% 14.29x
Feminism 0.52% 13.92x
Assorted Topics (Viral Media, Paid Traffic) 2.40% 13.80x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 13.67x
Film Production 0.36% 13.36x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.51% 13.10x
Celebrity Gossip 0.58% 12.91x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male