Dstillery Audiences

EDGY CONTENT

Audience Size: 3.5 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 40.78% 14.87x
Entertainment Industry Decision Makers 36.23% 14.56x
Entertainment & Tabloid Magazine Readers 36.45% 13.96x
TV Advertising Professionals 36.58% 13.59x
Mens Fitness Publication Readers 36.07% 13.52x
Blockbuster Movie Fans 34.52% 12.72x
LGBT Activists 36.25% 12.45x
Advertising Professionals 36.37% 12.38x
United Kingdom News Readers 34.36% 12.35x
TV Junkies 32.50% 11.96x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.51x
American Apparel 0.03% 1.45x
Urban Outfitters 0.04% 1.42x
Uniqlo 0.02% 1.40x
Lane Bryant 0.04% 1.37x
Hollister 0.05% 1.34x
H&M 0.06% 1.34x
J. Crew 0.05% 1.32x
Mens Wearhouse 0.07% 1.31x
Madewell 0.02% 1.30x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hawtcelebs.com.

Website Composition Index
hawtcelebs.com 1.50% 48.43x
izismile.com 1.64% 41.93x
gofugyourself.com 12.08% 41.01x
dlisted.com 13.57% 38.94x
metatube.com 1.04% 36.61x
listal.com 6.38% 35.89x
coed.com 5.42% 35.40x
maxim.com 37.51% 30.92x
pajiba.com 11.65% 30.63x
starwarsnewsnet.com 1.28% 29.15x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Feminism.

Content Affinity Composition Index
Feminism 0.94% 15.70x
Instagram Management 0.28% 15.54x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 14.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.51x
Comedy Content 0.45% 14.48x
Content Streamers & Downloaders 0.03% 14.46x
London Tourism & Events 0.23% 14.06x
Assorted Topics (Viral Media, Paid Traffic) 5.87% 13.75x
Mysticism 0.22% 12.43x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.43% 12.15x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male