Dstillery Audiences

EDGY CONTENT

Audience Size: 2.6 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 41.02% 13.00x
Entertainment Industry Decision Makers 35.05% 12.45x
TV Advertising Professionals 33.84% 12.40x
Mens Fitness Publication Readers 32.68% 12.29x
Entertainment & Tabloid Magazine Readers 35.15% 12.05x
Advertising Professionals 32.56% 11.70x
United Kingdom News Readers 32.67% 11.44x
Liberal News Readers 28.40% 11.15x
TV Junkies 30.61% 10.88x
Men's Health Researchers 28.94% 10.65x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.52x
Chicos 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.35x
Journeys 0.02% 1.35x
Mens Wearhouse 0.02% 1.31x
Lane Bryant 0.01% 1.23x
Carhartt 0.18% 1.09x
The Childrens Place 0.01% 1.05x
Banana Republic 0.01% 1.04x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is celebmafia.com.

Website Composition Index
celebmafia.com 1.40% 51.03x
cavemancircus.com 1.80% 47.27x
dlisted.com 10.82% 46.63x
gofugyourself.com 9.87% 46.35x
egotastic.com 1.10% 40.63x
listal.com 5.35% 40.63x
pajiba.com 9.14% 40.51x
hawtcelebs.com 1.62% 39.90x
coed.com 2.96% 38.75x
maxim.com 23.08% 38.43x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.04% 14.98x
London Tourism & Events 0.13% 14.34x
Feminism 0.69% 12.89x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 12.40x
Assorted Topics (Viral Media, Paid Traffic) 3.60% 11.41x
Celebrity Gossip 0.92% 11.33x
Film Production 0.62% 11.21x
Local & Travel England - East Midlands 0.19% 11.13x
Environmentally Friendly Cars 0.01% 10.99x
Ireland Cluster 8.38% 10.73x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male