Dstillery Audiences

EDGY CONTENT

Audience Size: 1.4 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 33.42% 17.52x
Entertainment Industry Decision Makers 27.07% 16.03x
TV Advertising Professionals 26.42% 16.03x
Entertainment & Tabloid Magazine Readers 27.91% 15.82x
Mens Fitness Publication Readers 25.33% 15.74x
Advertising Professionals 25.62% 15.02x
United Kingdom News Readers 26.16% 14.65x
Liberal News Readers 22.47% 14.00x
TV Junkies 24.43% 13.93x
Cholesterol Researchers 20.90% 13.63x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Express.

Location Composition Index
Express 0.01% 1.25x
Mens Wearhouse 0.01% 1.19x
Maurices 0.02% 1.16x
Old Navy 0.02% 1.13x
Buckle 0.01% 1.03x
Victoria's Secret 0.02% 0.98x
Carhartt 0.11% 0.96x
Journeys 0.02% 0.90x
The Childrens Place 0.01% 0.70x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is cavemancircus.com.

Website Composition Index
cavemancircus.com 1.35% 50.06x
dlisted.com 7.43% 47.12x
gofugyourself.com 7.72% 46.32x
celebmafia.com 1.34% 43.44x
pajiba.com 6.98% 42.50x
maxim.com 15.30% 40.46x
hawtcelebs.com 1.29% 39.43x
listal.com 4.80% 39.36x
coed.com 2.14% 35.76x
thechive.com 48.59% 33.74x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.02% 18.47x
Comedy Content 0.69% 17.77x
London Tourism & Events 0.08% 17.55x
Feminism 0.57% 15.25x
Drawing & Animation 0.02% 15.17x
Film Production 0.45% 14.40x
Assorted Topics (Viral Media, Paid Traffic) 2.78% 14.31x
Celebrity Gossip 0.70% 13.69x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.78% 13.66x
Ireland Cluster 6.26% 13.37x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male