Dstillery Audiences

EDGY CONTENT

Audience Size: 3.5 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 36.31% 17.02x
Entertainment Industry Decision Makers 32.29% 16.38x
TV Advertising Professionals 30.90% 16.16x
Entertainment & Tabloid Magazine Readers 31.74% 16.07x
Mens Fitness Publication Readers 30.54% 15.94x
Advertising Professionals 29.62% 14.63x
LGBT Activists 29.45% 14.19x
Liberal News Readers 27.69% 14.14x
TV Junkies 27.04% 14.11x
United Kingdom News Readers 29.04% 14.03x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.81x
Chicos 0.01% 1.32x
Mens Wearhouse 0.02% 1.20x
Journeys 0.01% 1.18x
Old Navy 0.01% 1.17x
Carhartt 0.14% 1.14x
Victoria's Secret 0.01% 0.90x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hawtcelebs.com.

Website Composition Index
hawtcelebs.com 1.62% 40.43x
celebmafia.com 1.77% 40.38x
izismile.com 1.75% 39.94x
gofugyourself.com 10.93% 38.49x
dlisted.com 13.81% 36.33x
listal.com 6.40% 35.09x
coed.com 4.66% 34.61x
maxim.com 33.91% 31.34x
cavemancircus.com 2.89% 31.13x
pajiba.com 11.87% 28.81x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.39% 16.17x
Feminism 0.88% 16.05x
London Tourism & Events 0.20% 15.92x
Instagram Management 0.13% 15.73x
Local & Travel England - East Midlands 0.35% 14.48x
Assorted Topics (Viral Media, Paid Traffic) 5.12% 13.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 12.81x
Mysticism 0.23% 12.75x
Assorted Topics (Toys, T-Shirts, Volvos) 0.10% 12.60x
Environmental Conservation 0.06% 12.58x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male