Dstillery Audiences

EDGY CONTENT

Audience Size: 1.4 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 17.32% 19.78x
Entertainment Industry Decision Makers 19.22% 19.47x
Mens Fitness Publication Readers 13.67% 18.89x
Advertising Professionals 16.58% 16.53x
United Kingdom News Readers 22.37% 16.41x
Women's Fashion Magazine Readers 16.37% 16.19x
Entertainment & Tabloid Magazine Readers 24.62% 15.51x
Comedy Movie and TV Enthusiasts 32.53% 15.01x
Women’s Lifestyle Blogs Researchers 11.73% 14.52x
Women's Fitness Enthusiasts 10.40% 14.32x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.50x
Gap 0.01% 1.43x
Old Navy 0.03% 1.40x
Mens Wearhouse 0.02% 1.39x
Chicos 0.02% 1.35x
Lululemon 0.01% 1.20x
Journeys 0.03% 1.10x
Zumiez 0.03% 1.02x
Dressbarn 0.01% 1.02x
Gymboree 0.02% 1.01x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is gofugyourself.com.

Website Composition Index
gofugyourself.com 7.95% 67.38x
hawtcelebs.com 1.56% 58.38x
dlisted.com 4.83% 57.81x
pajiba.com 21.22% 54.25x
listal.com 11.74% 51.75x
maxim.com 10.14% 42.36x
thechive.com 47.29% 41.12x
androidapps.com 2.04% 35.12x
celebitchy.com 1.68% 30.94x
redcarpet-fashionawards.com 2.09% 29.84x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.34% 27.54x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 15.96x
Celebrity Gossip 0.30% 14.89x
Feminism 0.15% 13.64x
Assorted Topics (Viral Media, Paid Traffic) 1.19% 13.41x
LGBTQ Advocacy 5.40% 13.17x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.49% 12.52x
Collectibles - Toys & Collectibles 11.19% 11.49x
Local & Travel England - East Midlands 0.06% 11.45x
Humor & Entertainment - Comic Culture 22.81% 11.26x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male