Dstillery Audiences

EDGY CONTENT

Audience Size: 3 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 36.89% 15.02x
Entertainment Industry Decision Makers 33.68% 14.82x
Entertainment & Tabloid Magazine Readers 33.24% 14.22x
TV Advertising Professionals 32.64% 13.87x
Mens Fitness Publication Readers 32.02% 13.48x
Blockbuster Movie Fans 31.84% 12.56x
LGBT Activists 32.60% 12.44x
Advertising Professionals 31.50% 12.30x
TV Junkies 27.87% 12.29x
Liberal News Readers 28.01% 12.22x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Supreme.

Location Composition Index
Supreme 0.02% 1.81x
Bonobos 0.13% 1.57x
Topshop 0.02% 1.27x
Madewell 0.03% 1.24x
Mens Wearhouse 0.59% 1.23x
Jos A. Bank Clothiers 0.35% 1.23x
Ann Taylor 0.03% 1.23x
American Apparel 0.04% 1.19x
White House Black Market 0.39% 1.18x
Free People 0.02% 1.17x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hollywoodtuna.com.

Website Composition Index
hollywoodtuna.com 1.68% 60.77x
hawtcelebs.com 1.86% 59.47x
izismile.com 1.25% 54.16x
gofugyourself.com 6.54% 51.44x
pajiba.com 11.98% 50.18x
dlisted.com 12.60% 45.06x
coed.com 6.80% 43.37x
listal.com 4.85% 43.32x
mademan.com 1.36% 40.29x
break.com 1.58% 39.38x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Feminism.

Content Affinity Composition Index
Feminism 1.34% 15.46x
Instagram Management 0.60% 14.11x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 13.97x
Content Streamers & Downloaders 0.07% 13.47x
London Tourism & Events 0.30% 13.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 13.20x
Comedy Content 0.51% 12.93x
Celebrity Gossip 2.25% 12.65x
Assorted Topics (Television, Origami, Men's Health) 0.15% 12.29x
Assorted Topics (Viral Media, Paid Traffic) 6.66% 11.92x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male