Dstillery Audiences

EDGY CONTENT

Audience Size: 2.1 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 31.83% 19.00x
Entertainment & Tabloid Magazine Readers 30.22% 18.26x
TV Advertising Professionals 29.83% 17.92x
Mens Fitness Publication Readers 27.34% 17.03x
Comedy Fans 32.62% 16.70x
TV Junkies 23.32% 15.93x
Liberal News Readers 22.45% 15.32x
Blockbuster Movie Fans 32.60% 15.24x
LGBT Activists 31.56% 14.75x
Advertising Professionals 27.07% 14.72x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Supreme.

Location Composition Index
Supreme 0.01% 1.62x
REI 0.03% 1.58x
Intermix 0.01% 1.54x
American Apparel 0.04% 1.43x
Zara 0.03% 1.36x
Urban Outfitters 0.05% 1.33x
J. Crew 0.04% 1.26x
Saint Laurent Paris 0.01% 1.25x
Hugo Boss 0.02% 1.22x
Banana Republic 0.05% 1.18x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hecklerspray.com.

Website Composition Index
hecklerspray.com 1.60% 122.24x
hollywoodtuna.com 3.47% 108.47x
gofugyourself.com 4.72% 104.77x
kaotic.com 1.03% 103.40x
alscash.com 1.03% 91.54x
hawtcelebs.com 3.43% 90.12x
laineygossip.com 1.10% 89.79x
listal.com 3.04% 89.20x
izismile.com 3.63% 88.45x
wwtdd.com 1.39% 78.00x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Feminism.

Content Affinity Composition Index
Feminism 1.76% 20.26x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.38% 20.05x
Instagram Management 1.36% 17.60x
Comedy Content 0.72% 16.35x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.26% 16.21x
Celebrity Gossip 4.52% 15.99x
Movie Reviews 11.53% 15.32x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 3.16% 14.86x
Assorted Topics #11153 (Viral Media, Paid Traffic) 8.15% 14.45x
Local & Travel England - East Midlands 0.19% 14.38x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male