Explore the Edgy Content Audience
Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Edgy Content audience.
INTERESTS
The Edgy Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Edgy Content audience is Comedy Fans.
| Interest | Composition | Index |
| Comedy Fans | 36.89% | 15.02x |
| Entertainment Industry Decision Makers | 33.68% | 14.82x |
| Entertainment & Tabloid Magazine Readers | 33.24% | 14.22x |
| TV Advertising Professionals | 32.64% | 13.87x |
| Mens Fitness Publication Readers | 32.02% | 13.48x |
| Blockbuster Movie Fans | 31.84% | 12.56x |
| LGBT Activists | 32.60% | 12.44x |
| Advertising Professionals | 31.50% | 12.30x |
| TV Junkies | 27.87% | 12.29x |
| Liberal News Readers | 28.01% | 12.22x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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APPAREL RETAILERS
The Edgy Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Edgy Content audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.81x |
| Bonobos | 0.13% | 1.57x |
| Topshop | 0.02% | 1.27x |
| Madewell | 0.03% | 1.24x |
| Mens Wearhouse | 0.59% | 1.23x |
| Jos A. Bank Clothiers | 0.35% | 1.23x |
| Ann Taylor | 0.03% | 1.23x |
| American Apparel | 0.04% | 1.19x |
| White House Black Market | 0.39% | 1.18x |
| Free People | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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WEBSITES
The Edgy Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Edgy Content audience is hollywoodtuna.com.
| Website | Composition | Index |
| hollywoodtuna.com | 1.68% | 60.77x |
| hawtcelebs.com | 1.86% | 59.47x |
| izismile.com | 1.25% | 54.16x |
| gofugyourself.com | 6.54% | 51.44x |
| pajiba.com | 11.98% | 50.18x |
| dlisted.com | 12.60% | 45.06x |
| coed.com | 6.80% | 43.37x |
| listal.com | 4.85% | 43.32x |
| mademan.com | 1.36% | 40.29x |
| break.com | 1.58% | 39.38x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Edgy Content audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 1.34% | 15.46x |
| Instagram Management | 0.60% | 14.11x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.14% | 13.97x |
| Content Streamers & Downloaders | 0.07% | 13.47x |
| London Tourism & Events | 0.30% | 13.23x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.16% | 13.20x |
| Comedy Content | 0.51% | 12.93x |
| Celebrity Gossip | 2.25% | 12.65x |
| Assorted Topics (Television, Origami, Men's Health) | 0.15% | 12.29x |
| Assorted Topics (Viral Media, Paid Traffic) | 6.66% | 11.92x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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DEMOGRAPHICS
The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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