Dstillery Audiences

EDGY CONTENT

Audience Size: 3.6 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 40.11% 14.79x
Entertainment Industry Decision Makers 32.53% 14.38x
Entertainment & Tabloid Magazine Readers 33.28% 13.59x
TV Advertising Professionals 32.00% 13.50x
Mens Fitness Publication Readers 31.25% 13.29x
Advertising Professionals 30.30% 12.45x
LGBT Activists 32.39% 12.41x
Liberal News Readers 27.48% 12.16x
Blockbuster Movie Fans 34.18% 12.02x
TV Junkies 27.78% 11.91x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.41x
Tommy Bahama 0.03% 1.37x
REI 0.02% 1.35x
American Apparel 0.03% 1.32x
Armani 0.02% 1.30x
Zara 0.03% 1.23x
Kate Spade 0.03% 1.20x
Hugo Boss 0.03% 1.20x
Aeropostale 0.06% 1.20x
Jos A. Bank Clothiers 0.05% 1.20x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hollywoodtuna.com.

Website Composition Index
hollywoodtuna.com 1.05% 59.79x
hawtcelebs.com 1.48% 54.81x
pajiba.com 9.64% 46.44x
izismile.com 1.23% 45.48x
gofugyourself.com 8.77% 45.13x
dlisted.com 12.60% 41.27x
coed.com 5.46% 40.63x
listal.com 4.97% 38.99x
break.com 1.10% 38.36x
metatube.com 1.22% 36.81x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Feminism.

Content Affinity Composition Index
Feminism 1.08% 15.90x
Instagram Management 0.39% 14.68x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 14.21x
London Tourism & Events 0.24% 13.50x
Content Streamers & Downloaders 0.04% 13.48x
Comedy Content 0.41% 12.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.95x
Assorted Topics (Viral Media, Paid Traffic) 5.97% 12.44x
Mysticism 0.21% 11.85x
Celebrity Gossip 1.77% 11.57x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male