Dstillery Audiences

EDGY CONTENT

Audience Size: 2.3 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 29.95% 22.21x
Entertainment & Tabloid Magazine Readers 30.13% 21.26x
TV Advertising Professionals 29.91% 19.85x
Comedy Fans 32.45% 19.83x
Mens Fitness Publication Readers 27.46% 19.60x
TV Junkies 23.33% 18.49x
Liberal News Readers 22.75% 18.04x
Blockbuster Movie Fans 30.27% 17.68x
LGBT Activists 28.87% 17.61x
Advertising Professionals 26.38% 17.57x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.97x
American Apparel 0.06% 1.73x
Bonobos 0.06% 1.68x
Patagonia 0.03% 1.63x
Madewell 0.03% 1.52x
Gap 0.07% 1.48x
Club Monaco 0.01% 1.42x
Lululemon 0.07% 1.38x
Armani 0.04% 1.36x
Eddie Bauer 0.02% 1.35x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is gofugyourself.com.

Website Composition Index
gofugyourself.com 5.57% 76.82x
hollywoodtuna.com 2.70% 76.51x
hawtcelebs.com 2.85% 72.46x
izismile.com 2.16% 71.09x
listal.com 4.03% 65.46x
pajiba.com 16.82% 59.29x
coed.com 8.17% 51.26x
mademan.com 2.51% 49.65x
break.com 2.72% 48.51x
laineygossip.com 1.80% 47.66x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.23% 20.07x
Feminism 1.64% 19.60x
Instagram Management 1.00% 17.09x
Assorted Topics (Television, Origami, Men's Health) 0.21% 16.33x
London Tourism & Events 0.38% 16.28x
Content Streamers & Downloaders 0.12% 16.23x
Celebrity Gossip 3.35% 16.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 15.93x
Comedy Content 0.64% 15.17x
Assorted Topics (Viral Media, Paid Traffic) 7.65% 14.21x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male