Dstillery Audiences

EDGY CONTENT

Audience Size: 1.8 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 33.90% 17.65x
TV Advertising Professionals 21.31% 15.75x
Entertainment Industry Decision Makers 23.22% 15.67x
Mens Fitness Publication Readers 20.04% 15.50x
Entertainment & Tabloid Magazine Readers 25.00% 15.41x
United Kingdom News Readers 23.88% 14.72x
Advertising Professionals 20.39% 14.31x
TV Junkies 18.36% 13.57x
Women's Fashion Magazine Readers 18.76% 13.28x
Cholesterol Researchers 13.93% 13.26x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Chicos.

Location Composition Index
Chicos 0.03% 1.28x
Lululemon 0.01% 1.24x
Jos A. Bank Clothiers 0.02% 1.23x
Mens Wearhouse 0.04% 1.18x
Lane Bryant 0.03% 1.17x
Talbots 0.02% 1.14x
Dressbarn 0.02% 1.06x
White House Black Market 0.03% 1.05x
The Childrens Place 0.04% 1.02x
Maurices 0.05% 1.02x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is celebmafia.com.

Website Composition Index
celebmafia.com 1.39% 67.55x
dlisted.com 4.82% 65.60x
gofugyourself.com 8.25% 65.57x
izismile.com 1.44% 64.70x
cavemancircus.com 1.08% 63.46x
hawtcelebs.com 1.94% 57.17x
pajiba.com 11.54% 50.83x
uberhumor.com 1.19% 50.04x
coed.com 1.69% 49.39x
listal.com 8.77% 46.75x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.73% 31.57x
Mysticism 0.05% 20.32x
Memes & Comedy 0.01% 19.76x
Assorted Topics (Viral Media, Paid Traffic) 1.82% 16.24x
Feminism 0.34% 15.79x
Celebrity Gossip 0.54% 13.14x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.13% 12.62x
Ireland Cluster 2.38% 12.61x
Environmental Conservation 0.03% 12.57x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.00% 12.48x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male