Dstillery Audiences

EDGY CONTENT

Audience Size: 2.8 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 25.28% 19.79x
Entertainment & Tabloid Magazine Readers 25.37% 18.78x
Comedy Fans 27.72% 18.15x
TV Advertising Professionals 24.74% 18.08x
Mens Fitness Publication Readers 23.35% 16.96x
Blockbuster Movie Fans 24.08% 16.11x
TV Junkies 19.77% 15.70x
Advertising Professionals 23.41% 15.39x
LGBT Activists 24.41% 15.33x
Liberal News Readers 21.08% 15.07x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Everlane.

Location Composition Index
Everlane 0.01% 1.63x
Bonobos 0.10% 1.61x
Supreme 0.02% 1.49x
Club Monaco 0.02% 1.37x
Intermix 0.01% 1.34x
Jos A. Bank Clothiers 0.42% 1.32x
Uniqlo 0.02% 1.27x
Forever 21 0.07% 1.26x
Mens Wearhouse 0.64% 1.25x
American Apparel 0.05% 1.25x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is hollywoodtuna.com.

Website Composition Index
hollywoodtuna.com 2.08% 68.95x
gofugyourself.com 5.49% 66.48x
hawtcelebs.com 2.34% 64.81x
izismile.com 1.65% 62.43x
listal.com 3.97% 55.47x
pajiba.com 14.75% 53.71x
dlisted.com 13.31% 52.61x
coed.com 7.92% 47.22x
mademan.com 1.84% 44.21x
break.com 2.07% 43.31x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Feminism.

Content Affinity Composition Index
Feminism 1.47% 16.35x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 16.15x
Instagram Management 0.79% 14.63x
Assorted Topics (Television, Origami, Men's Health) 0.17% 14.25x
Content Streamers & Downloaders 0.09% 13.97x
London Tourism & Events 0.34% 13.72x
Celebrity Gossip 2.69% 13.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 13.11x
Comedy Content 0.55% 12.97x
Assorted Topics (Viral Media, Paid Traffic) 7.10% 12.30x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male