Explore the Edgy Content Audience
Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Edgy Content audience.
INTERESTS
The Edgy Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Edgy Content audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 17.32% | 19.78x |
| Entertainment Industry Decision Makers | 19.22% | 19.47x |
| Mens Fitness Publication Readers | 13.67% | 18.89x |
| Advertising Professionals | 16.58% | 16.53x |
| United Kingdom News Readers | 22.37% | 16.41x |
| Women's Fashion Magazine Readers | 16.37% | 16.19x |
| Entertainment & Tabloid Magazine Readers | 24.62% | 15.51x |
| Comedy Movie and TV Enthusiasts | 32.53% | 15.01x |
| Women’s Lifestyle Blogs Researchers | 11.73% | 14.52x |
| Women's Fitness Enthusiasts | 10.40% | 14.32x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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APPAREL RETAILERS
The Edgy Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Edgy Content audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.50x |
| Gap | 0.01% | 1.43x |
| Old Navy | 0.03% | 1.40x |
| Mens Wearhouse | 0.02% | 1.39x |
| Chicos | 0.02% | 1.35x |
| Lululemon | 0.01% | 1.20x |
| Journeys | 0.03% | 1.10x |
| Zumiez | 0.03% | 1.02x |
| Dressbarn | 0.01% | 1.02x |
| Gymboree | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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WEBSITES
The Edgy Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Edgy Content audience is gofugyourself.com.
| Website | Composition | Index |
| gofugyourself.com | 7.95% | 67.38x |
| hawtcelebs.com | 1.56% | 58.38x |
| dlisted.com | 4.83% | 57.81x |
| pajiba.com | 21.22% | 54.25x |
| listal.com | 11.74% | 51.75x |
| maxim.com | 10.14% | 42.36x |
| thechive.com | 47.29% | 41.12x |
| androidapps.com | 2.04% | 35.12x |
| celebitchy.com | 1.68% | 30.94x |
| redcarpet-fashionawards.com | 2.09% | 29.84x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 0.34% | 27.54x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 15.96x |
| Celebrity Gossip | 0.30% | 14.89x |
| Feminism | 0.15% | 13.64x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.19% | 13.41x |
| LGBTQ Advocacy | 5.40% | 13.17x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 4.49% | 12.52x |
| Collectibles - Toys & Collectibles | 11.19% | 11.49x |
| Local & Travel England - East Midlands | 0.06% | 11.45x |
| Humor & Entertainment - Comic Culture | 22.81% | 11.26x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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DEMOGRAPHICS
The Edgy Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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