Dstillery Audiences

EDGY CONTENT

Audience Size: 1.9 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 31.72% 19.34x
Entertainment & Tabloid Magazine Readers 29.97% 18.52x
TV Advertising Professionals 29.94% 18.06x
Mens Fitness Publication Readers 27.10% 17.50x
Comedy Fans 32.66% 16.70x
TV Junkies 22.87% 16.53x
Blockbuster Movie Fans 32.35% 15.81x
Liberal News Readers 22.15% 15.64x
Movie and Game Review Readers 25.03% 15.10x
LGBT Activists 31.50% 15.08x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.71x
Club Monaco 0.01% 1.66x
Patagonia 0.01% 1.65x
Free People 0.03% 1.64x
Zara 0.04% 1.58x
American Apparel 0.04% 1.57x
Lorna Jane 0.01% 1.47x
Madewell 0.02% 1.47x
J. Crew 0.04% 1.45x
Urban Outfitters 0.06% 1.44x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is egotastic.com.

Website Composition Index
egotastic.com 0.42% 156.70x
hecklerspray.com 1.97% 137.87x
classybro.com 0.87% 132.65x
celebmafia.com 0.89% 124.31x
hollywoodtuna.com 3.87% 120.04x
gofugyourself.com 4.86% 119.78x
americansuperstarmag.com 0.32% 113.96x
kaotic.com 1.28% 112.91x
laineygossip.com 1.00% 106.95x
celebitchy.com 1.25% 105.54x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Assorted Topics #11250 (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.46% 21.57x
Feminism 1.80% 20.75x
Instagram Management 1.37% 17.56x
Comedy Content 0.71% 17.32x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.26% 17.15x
Celebrity Gossip 4.59% 16.83x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 3.02% 16.79x
Movie Reviews 10.96% 16.69x
Local & Travel England - East Midlands 0.18% 15.51x
Assorted Topics #11153 (Viral Media, Paid Traffic) 8.10% 14.86x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000