Dstillery Audiences

EDGY CONTENT

Audience Size: 2 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 36.55% 17.16x
TV Advertising Professionals 25.57% 14.80x
Entertainment & Tabloid Magazine Readers 27.87% 14.59x
Entertainment Industry Decision Makers 26.62% 14.49x
Mens Fitness Publication Readers 24.41% 14.09x
Advertising Professionals 24.52% 13.79x
United Kingdom News Readers 28.18% 13.76x
TV Junkies 23.97% 13.22x
Cholesterol Researchers 19.99% 13.01x
Liberal News Readers 23.06% 12.69x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.55x
LOFT 0.02% 1.26x
Talbots 0.01% 1.24x
Banana Republic 0.02% 1.23x
J. Crew 0.01% 1.21x
Gymboree 0.02% 1.21x
Jos A. Bank Clothiers 0.02% 1.15x
Gap 0.02% 1.12x
Old Navy 0.04% 1.10x
Zumiez 0.02% 1.08x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is dlisted.com.

Website Composition Index
dlisted.com 5.52% 62.04x
cavemancircus.com 1.21% 59.57x
gofugyourself.com 8.49% 59.43x
celebmafia.com 1.70% 57.45x
izismile.com 1.41% 57.12x
pajiba.com 8.64% 54.74x
hawtcelebs.com 1.77% 54.09x
uberhumor.com 1.21% 46.40x
coed.com 2.16% 45.85x
maxim.com 11.80% 44.09x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.74% 28.11x
London Tourism & Events 0.03% 20.90x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 18.89x
Mysticism 0.09% 17.37x
Beach & Intimate Wear 0.03% 15.80x
Assorted Topics (Viral Media, Paid Traffic) 2.17% 15.62x
Cigars 0.02% 14.72x
Feminism 0.44% 14.35x
Memes & Comedy 0.01% 14.05x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.23% 13.67x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male