Dstillery Audiences

EDGY CONTENT

Audience Size: 3.5 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 34.79% 16.72x
Entertainment Industry Decision Makers 30.04% 16.59x
TV Advertising Professionals 29.48% 16.24x
Entertainment & Tabloid Magazine Readers 30.60% 15.73x
Mens Fitness Publication Readers 29.16% 15.51x
Advertising Professionals 28.36% 14.58x
United Kingdom News Readers 27.58% 14.30x
Liberal News Readers 25.89% 14.01x
TV Junkies 26.02% 13.89x
Blockbuster Movie Fans 29.87% 13.70x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.31x
Chicos 0.01% 1.19x
Carhartt 0.17% 1.12x
Mens Wearhouse 0.01% 1.11x
Maurices 0.02% 1.07x
Old Navy 0.01% 0.81x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is celebmafia.com.

Website Composition Index
celebmafia.com 1.78% 44.12x
cavemancircus.com 2.39% 39.26x
dlisted.com 13.50% 39.19x
izismile.com 1.61% 38.86x
gofugyourself.com 10.91% 38.58x
listal.com 6.27% 36.19x
coed.com 3.87% 35.48x
pajiba.com 11.40% 33.42x
maxim.com 29.84% 32.98x
hawtcelebs.com 2.29% 32.49x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.10% 17.04x
Local & Travel England - East Midlands 0.36% 16.05x
London Tourism & Events 0.18% 16.01x
Comedy Content 0.41% 15.93x
Feminism 0.81% 15.03x
Environmental Conservation 0.07% 13.13x
Assorted Topics (Viral Media, Paid Traffic) 4.77% 12.80x
Celebrity Gossip 1.22% 12.24x
Australia & New Zealand Media 3.25% 12.17x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 11.77x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male