Dstillery Audiences

EDGY CONTENT

Audience Size: 1.5 Million Devices

Explore the Edgy Content Audience

Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Edgy Content audience.

Dstillery Crafted Audiences

INTERESTS

The Edgy Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Edgy Content audience is Comedy Fans.

Interest Composition Index
Comedy Fans 30.28% 17.10x
Entertainment & Tabloid Magazine Readers 22.20% 16.11x
Entertainment Industry Decision Makers 19.56% 15.96x
TV Advertising Professionals 17.45% 15.94x
Mens Fitness Publication Readers 14.79% 15.36x
Comedy Movie and TV Enthusiasts 32.14% 14.72x
United Kingdom News Readers 21.10% 14.27x
Women's Fashion Magazine Readers 16.42% 13.85x
Advertising Professionals 16.19% 13.60x
TV Junkies 14.04% 13.01x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Edgy Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Edgy Content audience is Hollister.

Location Composition Index
Hollister 0.01% 1.45x
Eddie Bauer 0.01% 1.29x
The Childrens Place 0.03% 1.27x
Jos A. Bank Clothiers 0.01% 1.24x
Dressbarn 0.01% 1.18x
White House Black Market 0.02% 1.15x
Maurices 0.04% 1.14x
Mens Wearhouse 0.02% 1.08x
Carhartt 0.14% 1.02x
Banana Republic 0.01% 0.94x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Edgy Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Edgy Content audience is gofugyourself.com.

Website Composition Index
gofugyourself.com 8.32% 54.49x
dlisted.com 5.62% 48.44x
hawtcelebs.com 1.79% 47.72x
pajiba.com 16.95% 44.47x
listal.com 10.21% 43.25x
coed.com 1.00% 37.42x
dumpaday.com 1.25% 37.37x
uber-facts.com 1.11% 36.55x
maxim.com 12.67% 35.89x
thechive.com 43.52% 35.02x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Edgy Content audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.44% 24.76x
Mysticism 0.03% 21.05x
Feminism 0.21% 13.47x
Celebrity Gossip 0.41% 12.83x
Assorted Topics (Viral Media, Paid Traffic) 1.53% 12.73x
LGBTQ Advocacy 5.62% 12.27x
Audio Clips & Sound Effects 0.01% 11.48x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.04% 11.07x
Environmental Conservation 0.02% 10.43x
Local & Travel England - East Midlands 0.05% 10.01x
Composition Percentage: The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Edgy Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male