Explore the Edgy Content Audience
Below you'll find more information about the Edgy Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Edgy Content audience.
INTERESTS
The Edgy Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Edgy Content audience is Entertainment Industry Decision Makers.
| Interest | Composition | Index |
| Entertainment Industry Decision Makers | 31.72% | 19.34x |
| Entertainment & Tabloid Magazine Readers | 29.97% | 18.52x |
| TV Advertising Professionals | 29.94% | 18.06x |
| Mens Fitness Publication Readers | 27.10% | 17.50x |
| Comedy Fans | 32.66% | 16.70x |
| TV Junkies | 22.87% | 16.53x |
| Blockbuster Movie Fans | 32.35% | 15.81x |
| Liberal News Readers | 22.15% | 15.64x |
| Movie and Game Review Readers | 25.03% | 15.10x |
| LGBT Activists | 31.50% | 15.08x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Interest attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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APPAREL RETAILERS
The Edgy Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Edgy Content audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.71x |
| Club Monaco | 0.01% | 1.66x |
| Patagonia | 0.01% | 1.65x |
| Free People | 0.03% | 1.64x |
| Zara | 0.04% | 1.58x |
| American Apparel | 0.04% | 1.57x |
| Lorna Jane | 0.01% | 1.47x |
| Madewell | 0.02% | 1.47x |
| J. Crew | 0.04% | 1.45x |
| Urban Outfitters | 0.06% | 1.44x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Location attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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WEBSITES
The Edgy Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Edgy Content audience is egotastic.com.
| Website | Composition | Index |
| egotastic.com | 0.42% | 156.70x |
| hecklerspray.com | 1.97% | 137.87x |
| classybro.com | 0.87% | 132.65x |
| celebmafia.com | 0.89% | 124.31x |
| hollywoodtuna.com | 3.87% | 120.04x |
| gofugyourself.com | 4.86% | 119.78x |
| americansuperstarmag.com | 0.32% | 113.96x |
| kaotic.com | 1.28% | 112.91x |
| laineygossip.com | 1.00% | 106.95x |
| celebitchy.com | 1.25% | 105.54x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Web attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Edgy Content audience is Assorted Topics #11250 (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.46% | 21.57x |
| Feminism | 1.80% | 20.75x |
| Instagram Management | 1.37% | 17.56x |
| Comedy Content | 0.71% | 17.32x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.26% | 17.15x |
| Celebrity Gossip | 4.59% | 16.83x |
| Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) | 3.02% | 16.79x |
| Movie Reviews | 10.96% | 16.69x |
| Local & Travel England - East Midlands | 0.18% | 15.51x |
| Assorted Topics #11153 (Viral Media, Paid Traffic) | 8.10% | 14.86x |
Composition Percentage:
The overlap percentage between the Edgy Content audience and the Content Affinity attribute.
Index: A comparison of the Edgy Content audience to the internet population.
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DEMOGRAPHICS
The Edgy Content audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000
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