Dstillery Audiences

EDUCATION CLUSTER

Audience Size: 64 Thousand Devices

Explore the Education Cluster Audience

Below you'll find more information about the Education Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 64 thousand unique devices whose actions qualify for the Education Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Education Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Education Cluster audience is College Professors.

Interest Composition Index
College Professors 77.73% 38.08x
Online Education Resource Researchers 75.64% 33.99x
Ivy League College Researchers 55.01% 33.18x
College Students 57.25% 27.85x
Liberal Think Tank Readers 50.52% 26.12x
Teachers 54.86% 25.81x
Harvard University Fans 52.91% 25.24x
Tutoring Resources Researchers 51.27% 24.84x
Online Grammar Tool Users 42.30% 24.67x
Psychiatrists 46.04% 22.15x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Interest attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Education Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Education Cluster audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.42x
Carhartt 0.02% 0.42x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Location attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Education Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Education Cluster audience is insidehighered.com.

Website Composition Index
insidehighered.com 61.60% 580.13x
onlinelibrary.wiley.com 14.70% 154.94x
columbia.edu 9.02% 107.83x
sagepub.com 17.94% 107.59x
dartmouth.edu 7.22% 84.65x
yale.edu 8.92% 77.71x
stanforddaily.com 7.63% 77.60x
thedp.com 6.51% 68.57x
berkeley.edu 5.14% 64.62x
cornell.edu 6.93% 60.20x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Web attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Education Cluster audience is University Press.

Content Affinity Composition Index
University Press 7.42% 253.67x
Writing & Publishing 3.57% 114.34x
MBA Education 8.11% 108.29x
California Universities 3.41% 104.80x
New England Universities 14.72% 74.36x
Medical Supplies and Information 3.88% 61.77x
Learning & Development Products 1.82% 57.92x
School Curriculum 6.36% 49.69x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.63% 49.07x
Music Education 1.63% 42.89x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Content Affinity attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Education Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male