Dstillery Audiences

EDUCATION CLUSTER

Audience Size: 142.8 Thousand Devices

Explore the Education Cluster Audience

Below you'll find more information about the Education Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 142.8 thousand unique devices whose actions qualify for the Education Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Education Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Education Cluster audience is College Professors.

Interest Composition Index
College Professors 88.06% 28.27x
Online Education Resource Researchers 82.78% 24.02x
Ivy League College Researchers 62.23% 23.25x
College Students 68.62% 22.38x
Teachers 63.41% 20.94x
Liberal Think Tank Readers 58.71% 20.44x
Harvard University Fans 66.34% 20.40x
Yale University Fans 61.12% 19.98x
Tutoring Resources Researchers 57.66% 18.31x
Nature and Outdoors Book Readers 36.33% 18.30x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Interest attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Education Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Education Cluster audience is H&M.

Location Composition Index
H&M 0.02% 4.50x
Dressbarn 0.03% 3.90x
J. Crew 0.01% 2.85x
Hollister 0.01% 2.78x
Old Navy 0.03% 2.57x
Jos A. Bank Clothiers 0.01% 2.18x
Victoria's Secret 0.03% 2.16x
Banana Republic 0.01% 1.84x
LOFT 0.01% 1.78x
White House Black Market 0.01% 1.63x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Location attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Education Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Education Cluster audience is higheredjobs.com.

Website Composition Index
higheredjobs.com 23.58% 572.18x
chronicle.com 62.17% 481.49x
insidehighered.com 70.60% 347.11x
state.gov 9.45% 256.59x
uchicago.edu 9.09% 174.19x
vanderbilt.edu 7.75% 166.85x
thecrimson.com 9.61% 149.77x
ssrn.com 6.76% 145.84x
jhu.edu 10.94% 140.56x
ebscohost.com 6.17% 118.88x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Web attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Education Cluster audience is University Press.

Content Affinity Composition Index
University Press 11.33% 115.31x
Philanthropy - Nonprofits 2.30% 94.07x
Social & Demographic Trends 1.28% 88.19x
Writing & Publishing 5.73% 77.12x
MBA Education 10.41% 61.86x
California Universities 4.92% 61.74x
International Development & Health 1.73% 58.48x
New England Universities 16.25% 56.15x
Assorted Topics (Business Support ToolsForm Templates) 0.45% 54.56x
Medical Supplies and Information 4.92% 46.57x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Content Affinity attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Education Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male