Dstillery Audiences

EDUCATION CLUSTER

Audience Size: 12.2 Thousand Devices

Explore the Education Cluster Audience

Below you'll find more information about the Education Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Education Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Education Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Education Cluster audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 42.61% 34.43x
College Professors 62.61% 32.53x
Online Education Resource Researchers 64.35% 31.20x
Tutoring Resources Researchers 46.96% 25.82x
College Students 40.87% 22.81x
Immigration Policy Researchers 46.09% 22.60x
Immigration Resource Researchers 46.09% 22.60x
Liberal Think Tank Readers 39.13% 22.35x
Teachers 40.87% 22.00x
School Closings Updates Readers 26.96% 21.87x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Interest attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Education Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Education Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.45x
Levi Strauss 0.01% 1.42x
Carhartt 0.06% 0.51x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Location attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Education Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Education Cluster audience is academia.edu.

Website Composition Index
academia.edu 32.27% 59.57x
doodle.com 45.72% 47.31x
ratemyprofessors.com 46.11% 31.00x
purdue.edu 35.13% 29.75x
govsalaries.com 13.27% 29.35x
bkstr.com 15.40% 21.08x
fivethirtyeight.com 9.64% 20.96x
statisticshowto.com 11.86% 20.55x
niche.com 19.73% 19.50x
sciencemag.org 13.97% 19.30x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Web attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Education Cluster audience is New England Universities.

Content Affinity Composition Index
New England Universities 14.13% 166.75x
Middle East News 7.70% 51.76x
New York City Education & News Cluster 8.67% 49.95x
College Planning 9.15% 43.38x
University Research 24.40% 39.20x
K-12 Teacher Resources 7.38% 25.84x
Nature & Wildlife 1.93% 19.33x
Writing Tools & Citation 12.84% 16.50x
Broadway Information 4.01% 15.85x
Teaching Tools for Kids 4.01% 15.58x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Content Affinity attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Education Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male