Dstillery Audiences

EDUCATION CLUSTER

Audience Size: 48 Thousand Devices

Explore the Education Cluster Audience

Below you'll find more information about the Education Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 48 thousand unique devices whose actions qualify for the Education Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Education Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Education Cluster audience is College Professors.

Interest Composition Index
College Professors 86.20% 39.04x
Ivy League College Researchers 61.52% 35.68x
Online Education Resource Researchers 82.31% 33.13x
College Students 66.18% 32.84x
Teachers 60.93% 29.22x
Liberal Think Tank Readers 56.75% 28.48x
Harvard University Fans 62.39% 26.80x
Professional Medical Journal Readers 47.81% 25.66x
Psychiatrists 54.62% 25.61x
Online Grammar Tool Users 47.33% 25.22x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Interest attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Education Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Education Cluster audience is Journeys.

Location Composition Index
Journeys 0.03% 2.91x
Victoria's Secret 0.02% 2.75x
The Childrens Place 0.02% 2.24x
Levi Strauss 0.01% 1.42x
Carhartt 0.07% 0.97x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Location attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Education Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Education Cluster audience is insidehighered.com.

Website Composition Index
insidehighered.com 65.73% 526.28x
onlinelibrary.wiley.com 19.39% 134.94x
sagepub.com 20.57% 131.60x
ucla.edu 7.83% 66.47x
virginia.edu 7.17% 60.76x
pbs.org 6.43% 57.40x
cornell.edu 9.29% 56.41x
psmag.com 8.89% 54.20x
quillette.com 6.69% 52.88x
collegefactual.com 12.48% 49.43x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Web attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Education Cluster audience is University Press.

Content Affinity Composition Index
University Press 9.09% 195.93x
Philanthropy - Nonprofits 2.02% 148.41x
Writing & Publishing 5.05% 121.67x
MBA Education 9.27% 96.22x
California Universities 4.02% 94.92x
International Development & Health 1.37% 93.26x
New England Universities 14.82% 80.87x
Higher Education 0.99% 77.04x
Psychology & Social Work 1.07% 73.51x
Medical Supplies and Information 4.34% 66.34x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Content Affinity attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Education Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male