Dstillery Audiences

EDUCATION CLUSTER

Audience Size: 1.1 Million Devices

Explore the Education Cluster Audience

Below you'll find more information about the Education Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Education Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Education Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Education Cluster audience is College Professors.

Interest Composition Index
College Professors 75.09% 25.54x
Harvard University Fans 50.47% 16.73x
College Students 46.81% 16.16x
Yale University Fans 45.24% 14.80x
Liberal Think Tank Readers 40.47% 14.48x
College Aspirants 36.86% 12.90x
Occupy Movement Supporters 30.20% 11.93x
Executive and C-Suite 25.45% 11.51x
Charitable Donors 35.38% 10.88x
Readers of Japanese Content 24.03% 10.70x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Interest attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Education Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Education Cluster audience is Free People.

Location Composition Index
Free People 0.03% 2.32x
Intermix 0.02% 2.18x
Ann Taylor 0.03% 2.03x
American Apparel 0.04% 1.83x
Armani 0.03% 1.67x
Urban Outfitters 0.05% 1.61x
Kate Spade 0.02% 1.60x
Levi Strauss 0.01% 1.45x
Forever 21 0.04% 1.41x
Madewell 0.02% 1.35x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Location attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Education Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Education Cluster audience is naspa.org.

Website Composition Index
naspa.org 2.00% 272.58x
myacpa.org 2.46% 235.34x
aplu.org 1.57% 215.09x
aacu.org 6.76% 213.02x
cies.org 4.60% 212.82x
eab.com 6.54% 192.97x
arl.org 0.96% 191.93x
universityworldnews.com 1.74% 187.80x
acenet.edu 4.04% 165.94x
nafsa.org 4.29% 153.83x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Web attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Education Cluster audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 4.07% 38.24x
University Press 18.14% 27.44x
Teaching Abroad 0.67% 26.53x
Online Learning 0.69% 24.95x
Feminism 2.62% 24.93x
Writing & Publishing 8.18% 24.62x
MBA Education 15.28% 24.15x
Social & Demographic Trends 7.11% 23.75x
New England Universities 17.88% 23.03x
Liberal Views on LGBTQ Rights and Pro-Choice 1.32% 22.25x
Composition Percentage: The overlap percentage between the Education Cluster audience and the Content Affinity attribute.
Index: A comparison of the Education Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Education Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999