Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 542.9 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 542.9 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 60.88% 27.52x
Model Aircraft and Rocket Hobbyists 43.60% 23.07x
Coders & Developers 37.72% 19.10x
Smart Home Product Researchers 36.42% 18.94x
Product Manuals Researchers 29.65% 18.31x
Light Bulb Shoppers 31.52% 18.21x
Computer Processor and Data Center Decision Makers 33.88% 18.00x
GIS Users 33.19% 17.57x
Professional Sound Products Researchers 31.37% 16.47x
Electronics Shoppers 29.34% 16.08x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.41x
REI 0.02% 1.68x
Madewell 0.03% 1.46x
Johnston and Murphy 0.12% 1.42x
Levi Strauss 0.02% 1.40x
Eddie Bauer 0.02% 1.32x
Old Navy 0.07% 1.25x
Banana Republic 0.07% 1.25x
Hugo Boss 0.02% 1.24x
Columbia 0.01% 1.23x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is analog.com.

Website Composition Index
analog.com 10.58% 425.50x
radio-electronics.com 5.91% 391.28x
edaboard.com 4.43% 380.43x
digikey.com 45.54% 344.14x
maximintegrated.com 4.58% 336.46x
transcat.com 3.15% 325.25x
keysight.com 3.05% 318.60x
ti.com 5.10% 318.22x
te.com 23.57% 303.57x
xilinx.com 10.63% 297.11x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 11.76% 101.36x
Electronic Cabling 7.01% 67.86x
Engineering 22.86% 60.56x
Machines & Industrial Supplies 16.74% 53.45x
Handyman Tools 0.09% 45.58x
Lighting & Power 8.42% 44.16x
Chemicals 2.10% 40.78x
Health & Safety Compliance 3.20% 39.17x
Clean Energy 5.36% 32.32x
Professional Audio Visual 1.54% 30.65x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male