Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 598 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 598 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 60.37% 26.14x
Model Aircraft and Rocket Hobbyists 41.40% 22.76x
Smart Home Product Researchers 34.45% 18.69x
Coders & Developers 37.57% 18.59x
Light Bulb Shoppers 29.59% 18.45x
Product Manuals Researchers 28.66% 18.09x
Computer Processor and Data Center Decision Makers 34.93% 17.99x
GIS Users 31.22% 16.87x
Professional Sound Products Researchers 31.22% 16.00x
Electronics Shoppers 28.58% 15.67x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.18% 1.21x
Mens Wearhouse 0.22% 0.96x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is futureelectronics.com.

Website Composition Index
futureelectronics.com 4.51% 456.04x
analog.com 10.35% 434.25x
radio-electronics.com 7.29% 396.29x
edaboard.com 5.97% 365.02x
digikey.com 46.01% 348.60x
maximintegrated.com 5.06% 348.54x
semiengineering.com 3.58% 343.28x
transcat.com 3.66% 328.67x
ti.com 5.04% 325.82x
altium.com 2.77% 325.51x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 11.49% 100.00x
Electronic Cabling 6.94% 66.48x
Engineering 22.66% 57.03x
Machines & Industrial Supplies 16.45% 53.22x
Lighting & Power 8.14% 43.03x
Chemicals 2.12% 41.09x
Health & Safety Compliance 3.26% 39.54x
Clean Energy 5.06% 31.39x
Professional Audio Visual 1.51% 30.65x
Power Tools 9.08% 27.38x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male