Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 673.5 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 673.5 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 56.38% 24.97x
Coders & Developers 35.96% 16.59x
Smart Home Product Researchers 36.59% 15.78x
Light Bulb Shoppers 32.46% 15.58x
Product Manuals Researchers 31.58% 14.93x
Computer Processor and Data Center Decision Makers 34.51% 14.81x
Professional Sound Products Researchers 30.02% 14.08x
Enterprise Field Services Researchers 30.20% 13.88x
IT Decision Makers 24.95% 13.83x
Open Source Developers 30.41% 13.68x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.02% 1.61x
Madewell 0.01% 1.35x
Banana Republic 0.03% 1.29x
Eddie Bauer 0.01% 1.29x
Urban Outfitters 0.03% 1.29x
H&M 0.02% 1.20x
Kate Spade 0.01% 1.18x
Express 0.02% 1.17x
Forever 21 0.02% 1.11x
Dressbarn 0.03% 1.07x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is analog.com.

Website Composition Index
analog.com 9.03% 425.37x
futureelectronics.com 5.94% 408.23x
ti.com 5.01% 403.28x
radio-electronics.com 11.59% 361.83x
electroiq.com 2.80% 352.04x
digikey.ca 3.80% 344.07x
digikey.com 52.45% 329.43x
seeedstudio.com 2.73% 329.42x
xilinx.com 7.82% 322.48x
keysight.com 2.41% 316.29x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 11.67% 95.56x
Electronic Cabling 7.91% 65.24x
Engineering 23.04% 55.66x
Machines & Industrial Supplies 17.94% 53.96x
Health & Safety Compliance 4.18% 43.87x
Lighting & Power 9.16% 43.02x
Chemicals 2.18% 39.52x
Professional Audio Visual 1.71% 33.77x
Clean Energy 5.23% 31.38x
Amateur Radios 7.87% 27.32x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male