Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 235.3 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 68.38% 21.91x
Model Aircraft and Rocket Hobbyists 54.77% 18.58x
Smart Home Product Researchers 40.53% 15.20x
Coders & Developers 43.86% 15.15x
GIS Users 39.34% 14.79x
Product Manuals Researchers 34.66% 14.67x
Light Bulb Shoppers 35.77% 14.65x
Computer Processor and Data Center Decision Makers 39.16% 14.48x
Professional Sound Products Researchers 36.28% 13.93x
Electronics Shoppers 34.46% 13.31x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.65x
Lululemon 0.03% 1.42x
Buckle 0.04% 1.09x
Jos A. Bank Clothiers 0.03% 1.07x
Talbots 0.02% 1.06x
Zara 0.01% 0.98x
Mens Wearhouse 0.05% 0.97x
Banana Republic 0.03% 0.97x
Urban Outfitters 0.02% 0.96x
White House Black Market 0.04% 0.95x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is digikey.com.

Website Composition Index
digikey.com 39.90% 390.33x
te.com 27.41% 361.27x
mouser.com 64.16% 286.36x
electronics-notes.com 10.76% 203.44x
robotshop.com 6.43% 102.82x
sae.org 5.69% 96.01x
globalspec.com 9.55% 92.96x
solidworks.com 10.51% 92.26x
coleparmer.com 7.87% 82.19x
asme.org 4.81% 76.61x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 10.41% 119.57x
Electronic Cabling 6.19% 74.41x
Engineering 21.92% 66.13x
Machines & Industrial Supplies 15.52% 60.60x
Lighting & Power 7.68% 49.03x
Handyman Tools 0.05% 43.01x
Chemicals 1.85% 43.01x
Professional Audio Visual 1.33% 36.47x
Health & Safety Compliance 2.50% 36.08x
Clean Energy 4.75% 33.19x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male