Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 789 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 789 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 53.28% 22.96x
Coders & Developers 34.16% 15.36x
Light Bulb Shoppers 30.01% 14.59x
Smart Home Product Researchers 35.04% 14.43x
Computer Processor and Data Center Decision Makers 32.21% 13.65x
Professional Sound Products Researchers 28.70% 12.96x
IT Decision Makers 21.90% 12.76x
Enterprise Field Services Researchers 27.77% 12.60x
Open Source Developers 28.29% 12.48x
Cloud Storage Provider Researchers 28.79% 12.26x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.78x
Tommy Bahama 0.02% 1.57x
Madewell 0.01% 1.55x
Journeys 0.02% 1.51x
The North Face 0.01% 1.35x
Charlotte Russe 0.01% 1.32x
American Eagle Outfitters 0.03% 1.27x
Aeropostale 0.01% 1.21x
Lane Bryant 0.02% 1.19x
Talbots 0.02% 1.18x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is analog.com.

Website Composition Index
analog.com 9.06% 396.25x
futureelectronics.com 5.60% 395.09x
ti.com 5.40% 378.04x
mentor.com 2.33% 339.10x
nordicsemi.com 2.23% 338.01x
radio-electronics.com 11.68% 330.59x
electroiq.com 2.75% 324.40x
digikey.ca 4.58% 317.10x
xilinx.com 7.28% 307.52x
digikey.com 55.90% 301.62x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 11.17% 88.30x
Electronic Cabling 7.78% 59.87x
Machines & Industrial Supplies 17.41% 49.60x
Engineering 22.28% 49.51x
Health & Safety Compliance 4.32% 40.56x
Lighting & Power 8.65% 38.93x
Chemicals 2.04% 34.46x
Professional Audio Visual 1.60% 31.11x
Clean Energy 4.79% 27.97x
Environmentally Friendly Cars 0.18% 26.02x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999