Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 212.9 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 212.9 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 78.00% 26.12x
Web Conferences and Remote Workers 59.33% 19.79x
Model Aircraft and Rocket Hobbyists 63.25% 19.18x
Product Manuals Researchers 44.44% 19.17x
Computer Processor and Data Center Decision Makers 49.30% 18.74x
GIS Users 50.25% 18.46x
Coders & Developers 52.90% 18.26x
Professional Sound Products Researchers 47.68% 18.20x
Laptop Researchers 41.03% 17.76x
Light Bulb Shoppers 41.66% 17.64x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is American Apparel.

Location Composition Index
American Apparel 0.01% 3.52x
Talbots 0.01% 2.63x
White House Black Market 0.01% 1.92x
Carhartt 0.09% 1.27x
Coach 0.01% 1.17x
Old Navy 0.01% 1.04x
Gymboree 0.01% 0.93x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is digikey.com.

Website Composition Index
digikey.com 37.84% 696.27x
te.com 23.05% 485.85x
mouser.com 62.01% 484.73x
electronicproducts.com 8.92% 331.13x
electronics-notes.com 13.06% 272.33x
elprocus.com 9.39% 214.76x
robotshop.com 7.00% 198.76x
electronicshub.org 7.02% 198.37x
sae.org 5.61% 159.33x
globalspec.com 9.71% 158.02x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 10.58% 227.03x
Electronic Cabling 5.29% 130.88x
Engineering 21.70% 119.80x
Machines & Industrial Supplies 15.55% 103.16x
Chemicals 1.60% 78.37x
Lighting & Power 7.57% 77.59x
Professional Audio Visual 1.21% 62.16x
Health & Safety Compliance 2.08% 54.77x
Clean Energy 4.71% 54.46x
Amateur Radios 8.71% 51.85x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male