Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 325.1 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 325.1 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 77.73% 19.58x
Model Aircraft and Rocket Hobbyists 61.68% 17.74x
Product Manuals Researchers 41.96% 14.53x
Smart Home Product Researchers 44.74% 14.08x
Coders & Developers 51.43% 13.87x
Computer Processor and Data Center Decision Makers 47.22% 13.86x
Light Bulb Shoppers 42.07% 13.71x
GIS Users 49.79% 13.51x
Welding Tools and Supplies Shoppers 41.70% 12.98x
Power Tools Shoppers 38.23% 12.82x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 2.19x
Uniqlo 0.01% 2.13x
REI 0.01% 1.83x
Chicos 0.04% 1.45x
Free People 0.01% 1.28x
Gap 0.04% 1.14x
Lane Bryant 0.02% 1.11x
Brooks Brothers 0.01% 1.08x
Zumiez 0.04% 1.08x
The Childrens Place 0.04% 1.06x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is analog.com.

Website Composition Index
analog.com 10.76% 589.21x
digikey.com 40.42% 489.97x
xilinx.com 9.46% 462.15x
te.com 24.21% 384.72x
spiedigitallibrary.org 8.16% 371.66x
rfwireless-world.com 6.03% 359.48x
mouser.com 63.51% 345.57x
spie.org 6.50% 341.05x
rsdelivers.com 6.11% 306.48x
electronicproducts.com 7.77% 265.10x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 10.72% 150.20x
Electronic Cabling 6.06% 91.33x
Engineering 21.97% 82.13x
Machines & Industrial Supplies 15.88% 71.67x
Lighting & Power 7.98% 56.43x
Chemicals 1.72% 51.86x
Professional Audio Visual 1.29% 41.47x
Health & Safety Compliance 2.30% 39.60x
Environmentally Friendly Cars 0.13% 38.31x
Clean Energy 4.86% 38.26x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male