Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 475.8 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 475.8 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 69.58% 20.59x
Model Aircraft and Rocket Hobbyists 55.84% 17.65x
Smart Home Product Researchers 42.64% 14.91x
GIS Users 39.35% 14.42x
Light Bulb Shoppers 37.28% 14.33x
Coders & Developers 43.64% 14.29x
Computer Processor and Data Center Decision Makers 40.21% 14.10x
Product Manuals Researchers 36.49% 13.92x
Professional Sound Products Researchers 38.12% 13.22x
Electronics Shoppers 35.21% 13.06x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.74x
Jos A. Bank Clothiers 0.22% 1.38x
Brooks Brothers 0.02% 1.38x
Lululemon 0.03% 1.28x
REI 0.01% 1.28x
White House Black Market 0.23% 1.23x
Coach 0.04% 1.21x
Zara 0.01% 1.13x
Armani 0.01% 1.11x
Mens Wearhouse 0.28% 1.07x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is analog.com.

Website Composition Index
analog.com 10.90% 443.60x
radio-electronics.com 4.64% 420.48x
maximintegrated.com 4.07% 368.72x
digikey.com 44.05% 367.23x
te.com 25.36% 316.52x
xilinx.com 11.16% 308.41x
atecorp.com 3.93% 303.96x
ti.com 5.23% 285.03x
rfwireless-world.com 5.91% 279.94x
spie.org 6.72% 278.37x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 11.40% 105.77x
Electronic Cabling 6.81% 67.34x
Engineering 22.56% 61.24x
Machines & Industrial Supplies 16.66% 54.47x
Lighting & Power 8.40% 45.48x
Handyman Tools 0.07% 40.33x
Chemicals 2.02% 39.48x
Health & Safety Compliance 2.91% 35.97x
Professional Audio Visual 1.50% 32.66x
Clean Energy 5.21% 32.00x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male