Dstillery Audiences

ELECTRICAL ENGINEERING

Audience Size: 660 Thousand Devices

Explore the Electrical Engineering Audience

Below you'll find more information about the Electrical Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 660 thousand unique devices whose actions qualify for the Electrical Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Electrical Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electrical Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 60.19% 22.52x
Coders & Developers 37.63% 15.67x
Light Bulb Shoppers 32.20% 15.47x
Computer Processor and Data Center Decision Makers 36.45% 14.95x
Smart Home Product Researchers 37.21% 14.95x
Product Manuals Researchers 31.60% 14.52x
GIS Users 32.37% 13.66x
Professional Sound Products Researchers 31.49% 13.60x
IT Decision Makers 26.40% 13.48x
Welding Tools and Supplies Shoppers 28.79% 13.09x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Interest attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electrical Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electrical Engineering audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.99x
Saint Laurent Paris 0.01% 1.81x
Madewell 0.02% 1.66x
Express 0.03% 1.64x
REI 0.02% 1.57x
Club Monaco 0.01% 1.44x
Michael Kors 0.02% 1.39x
Free People 0.02% 1.38x
Levi Strauss 0.01% 1.34x
Intermix 0.01% 1.26x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Location attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electrical Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electrical Engineering audience is analog.com.

Website Composition Index
analog.com 9.57% 475.37x
futureelectronics.com 5.44% 466.45x
radio-electronics.com 8.83% 422.47x
ti.com 4.81% 387.43x
digikey.ca 3.14% 384.67x
digikey.com 46.93% 378.12x
maximintegrated.com 5.59% 358.37x
semiengineering.com 4.23% 353.83x
keysight.com 2.77% 349.64x
transcat.com 4.32% 344.25x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Web attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electrical Engineering audience is Robotics.

Content Affinity Composition Index
Robotics 11.28% 96.24x
Electronic Cabling 7.33% 65.61x
Engineering 23.00% 55.61x
Machines & Industrial Supplies 17.16% 52.61x
Lighting & Power 8.68% 43.73x
Health & Safety Compliance 3.75% 41.48x
Chemicals 2.16% 40.50x
Handyman Tools 0.10% 38.42x
Professional Audio Visual 1.62% 32.05x
Clean Energy 5.13% 31.11x
Composition Percentage: The overlap percentage between the Electrical Engineering audience and the Content Affinity attribute.
Index: A comparison of the Electrical Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electrical Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male