Dstillery Audiences

ELECTRONIC CABLING

Audience Size: 162.6 Thousand Devices

Explore the Electronic Cabling Audience

Below you'll find more information about the Electronic Cabling audience, broken down in different categories based on their digital and physical behaviors. These are 162.6 thousand unique devices whose actions qualify for the Electronic Cabling audience.

Dstillery Crafted Audiences

INTERESTS

The Electronic Cabling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronic Cabling audience is Smart Home Product Researchers.

Interest Composition Index
Smart Home Product Researchers 60.07% 32.22x
Product Manuals Researchers 49.70% 31.75x
Model Aircraft and Rocket Hobbyists 47.77% 27.78x
Ink & Toner Shoppers 47.22% 25.41x
Light Bulb Shoppers 40.07% 25.10x
Power Tools Shoppers 39.62% 24.64x
Electronics Shoppers 41.76% 24.32x
Home Networking Researchers 45.41% 23.72x
Enterprise Field Services Researchers 46.85% 22.61x
Sony Fans 40.80% 22.36x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Interest attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronic Cabling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronic Cabling audience is Zara.

Location Composition Index
Zara 0.03% 2.56x
Bonobos 0.05% 2.31x
Johnston and Murphy 0.09% 1.93x
Charlotte Russe 0.02% 1.89x
REI 0.02% 1.69x
Brooks Brothers 0.03% 1.69x
Tommy Bahama 0.02% 1.65x
Gymboree 0.02% 1.55x
Jos A. Bank Clothiers 0.24% 1.47x
American Apparel 0.03% 1.45x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Location attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronic Cabling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronic Cabling audience is apc.com.

Website Composition Index
apc.com 30.02% 426.49x
leviton.com 12.38% 188.64x
legrand.us 16.95% 161.38x
arubanetworks.com 7.28% 142.70x
rockwellautomation.com 7.07% 141.77x
digikey.com 20.38% 139.36x
te.com 11.33% 138.86x
hubbell.com 13.17% 127.07x
acuitybrands.com 4.53% 122.59x
intermatic.com 3.77% 116.28x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Web attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronic Cabling audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 6.39% 115.21x
Lighting & Power 20.02% 107.48x
Professional Audio Visual 5.14% 105.39x
Electrical Engineering 24.39% 67.02x
Data Centers 17.20% 58.74x
Robotics 6.43% 57.47x
Health & Safety Compliance 4.47% 54.52x
Home Improvement Contractor 5.36% 48.96x
Machines & Industrial Supplies 13.96% 45.73x
Paper & Packaging 2.50% 45.52x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Content Affinity attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronic Cabling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male