Dstillery Audiences

ELECTRONIC CABLING

Audience Size: 182.8 Thousand Devices

Explore the Electronic Cabling Audience

Below you'll find more information about the Electronic Cabling audience, broken down in different categories based on their digital and physical behaviors. These are 182.8 thousand unique devices whose actions qualify for the Electronic Cabling audience.

Dstillery Crafted Audiences

INTERESTS

The Electronic Cabling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronic Cabling audience is Smart Home Product Researchers.

Interest Composition Index
Smart Home Product Researchers 63.34% 25.37x
Product Manuals Researchers 53.43% 25.10x
Ink & Toner Shoppers 47.26% 21.06x
Home Networking Researchers 47.51% 20.78x
Power Tools Shoppers 43.06% 20.02x
Light Bulb Shoppers 41.20% 19.85x
Sony Fans 40.50% 19.16x
Electronics Shoppers 43.34% 18.94x
IT Decision Makers 36.03% 18.72x
Professional Sound Products Researchers 42.90% 18.36x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Interest attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronic Cabling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronic Cabling audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 2.17x
Madewell 0.03% 2.02x
Chicos 0.06% 2.02x
Charlotte Russe 0.03% 2.00x
Levi Strauss 0.02% 1.99x
REI 0.03% 1.92x
Tommy Bahama 0.03% 1.69x
Uniqlo 0.02% 1.68x
Old Navy 0.07% 1.66x
Aeropostale 0.03% 1.63x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Location attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronic Cabling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronic Cabling audience is apc.com.

Website Composition Index
apc.com 28.11% 490.49x
leviton.com 11.77% 220.94x
legrand.us 15.92% 184.78x
arubanetworks.com 6.97% 162.06x
digikey.com 20.62% 159.25x
te.com 10.79% 152.00x
hubbell.com 11.71% 145.41x
rockwellautomation.com 7.55% 127.21x
ecmag.com 5.55% 126.50x
mouser.com 23.78% 119.55x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Web attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronic Cabling audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 6.65% 111.85x
Professional Audio Visual 5.40% 110.84x
Lighting & Power 19.68% 104.34x
Electrical Engineering 24.16% 67.44x
Robotics 6.63% 59.26x
Data Centers 17.62% 58.20x
Health & Safety Compliance 4.83% 55.37x
Machines & Industrial Supplies 14.31% 46.06x
Amateur Radios 11.90% 45.89x
Home Improvement Contractor 5.72% 45.21x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Content Affinity attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronic Cabling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male