Dstillery Audiences

ELECTRONIC CABLING

Audience Size: 154.6 Thousand Devices

Explore the Electronic Cabling Audience

Below you'll find more information about the Electronic Cabling audience, broken down in different categories based on their digital and physical behaviors. These are 154.6 thousand unique devices whose actions qualify for the Electronic Cabling audience.

Dstillery Crafted Audiences

INTERESTS

The Electronic Cabling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronic Cabling audience is Smart Home Product Researchers.

Interest Composition Index
Smart Home Product Researchers 59.60% 31.01x
Product Manuals Researchers 48.93% 30.22x
Model Aircraft and Rocket Hobbyists 48.79% 25.81x
Ink & Toner Shoppers 46.78% 24.75x
Home Networking Researchers 44.02% 23.70x
Power Tools Shoppers 39.84% 23.44x
Light Bulb Shoppers 40.51% 23.41x
Electronics Shoppers 41.52% 22.75x
Internet Speed Testers 39.50% 21.58x
Professional Sound Products Researchers 41.05% 21.55x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Interest attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronic Cabling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronic Cabling audience is Carhartt.

Location Composition Index
Carhartt 0.01% 6.30x
Lorna Jane 0.01% 4.98x
Joe's Jeans 0.01% 4.03x
Express Outlets 0.01% 2.25x
Jos A. Bank Clothiers 0.39% 1.83x
Johnston and Murphy 0.18% 1.81x
Club Monaco 0.03% 1.76x
Supreme 0.01% 1.70x
Talbots 0.05% 1.65x
Bonobos 0.07% 1.60x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Location attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronic Cabling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronic Cabling audience is apc.com.

Website Composition Index
apc.com 31.10% 424.28x
leviton.com 12.65% 193.21x
rockwellautomation.com 6.34% 169.20x
legrand.us 17.34% 163.63x
arubanetworks.com 7.38% 147.07x
te.com 11.37% 145.02x
digikey.com 19.15% 143.27x
hubbell.com 14.26% 128.53x
intermatic.com 3.87% 114.40x
ecmag.com 6.63% 114.38x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Web attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronic Cabling audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 6.22% 116.40x
Lighting & Power 20.30% 106.43x
Professional Audio Visual 5.26% 104.70x
Handyman Tools 0.18% 90.55x
Electrical Engineering 24.10% 67.86x
Data Centers 16.67% 60.49x
Robotics 6.52% 56.17x
Health & Safety Compliance 4.22% 51.58x
Home Improvement Contractor 5.15% 48.72x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.52% 48.02x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Content Affinity attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronic Cabling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male