Dstillery Audiences

ELECTRONIC CABLING

Audience Size: 202.5 Thousand Devices

Explore the Electronic Cabling Audience

Below you'll find more information about the Electronic Cabling audience, broken down in different categories based on their digital and physical behaviors. These are 202.5 thousand unique devices whose actions qualify for the Electronic Cabling audience.

Dstillery Crafted Audiences

INTERESTS

The Electronic Cabling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronic Cabling audience is Smart Home Product Researchers.

Interest Composition Index
Smart Home Product Researchers 62.27% 26.33x
Product Manuals Researchers 52.51% 24.34x
Ink & Toner Shoppers 45.98% 21.51x
Home Networking Researchers 45.50% 20.60x
Enterprise Field Services Researchers 45.10% 20.31x
Power Tools Shoppers 39.18% 19.82x
Light Bulb Shoppers 41.46% 19.51x
Civil Engineers 44.74% 19.42x
Cybersecurity Researchers 36.55% 18.91x
IT Decision Makers 34.70% 18.85x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Interest attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronic Cabling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronic Cabling audience is Lululemon.

Location Composition Index
Lululemon 0.05% 1.64x
Old Navy 0.05% 1.37x
Chicos 0.03% 1.11x
Banana Republic 0.03% 1.10x
Carhartt 0.13% 1.00x
American Eagle Outfitters 0.03% 1.00x
Dressbarn 0.02% 0.94x
Gap 0.06% 0.93x
Lane Bryant 0.02% 0.93x
Victoria's Secret 0.03% 0.71x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Location attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronic Cabling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronic Cabling audience is apc.com.

Website Composition Index
apc.com 27.10% 480.90x
leviton.com 11.79% 211.70x
legrand.us 15.57% 173.33x
arubanetworks.com 6.75% 159.82x
digikey.com 23.21% 150.43x
te.com 10.90% 149.61x
hubbell.com 10.16% 148.28x
dlink.com 4.30% 142.42x
intermatic.com 3.62% 130.09x
ecmag.com 4.89% 125.61x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Web attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronic Cabling audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 5.13% 101.59x
Computer Printers 6.66% 98.71x
Lighting & Power 20.34% 95.48x
Electrical Engineering 25.65% 65.24x
Data Centers 17.46% 55.58x
Robotics 6.66% 54.54x
Health & Safety Compliance 5.09% 53.43x
Machines & Industrial Supplies 14.24% 42.84x
Amateur Radios 12.12% 42.05x
Engineering 16.81% 40.61x
Composition Percentage: The overlap percentage between the Electronic Cabling audience and the Content Affinity attribute.
Index: A comparison of the Electronic Cabling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronic Cabling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male